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Best Apple AirTag Accessories

Looking for the best key ring or holder for your new AirTags? There are plenty of options, starting at well under $20.

You should buy an Apple AirTag if you’re notorious for losing wallets, phones and other personal belongings. AirTag accessories, like the best AirTag holder, key chain or collar, are must-haves for anyone who wants to make use of Apple’s nifty tracking devices. The leading Tile competitor, Apple’s AirTag helps you to track down important objects like bags, keys, wallets or whatever you attach your AirTag to. Just open up Apple’s Find My app. It’s a boon if you misplace things often. A single AirTag costs $29 (£29, AU$45), though you can get a four-pack for $99 (£99, AU$149).

The main downside is, AirTag discs don’t come with any kind of holder. This means, depending on how you plan to use it, you’re going to need some sort of accessory for what’s also, basically, an accessory. (Apple has a tendency to spur its own cottage industries for add-ons, even though they’re accessories to begin with — AirPods are a perfect example of this.) However, you can find tons of AirTag accessories in multiple styles for any budget.

In some cases you’ll be able to embed an AirTag into an object sans holder — just pop it in a purse or backpack, for instance — but some people like to keep an AirTag with their keys or attach it to a backpack or laptop bag. You may also want to stick your AirTag onto an object and plenty of AirTag mounts are available. 

Note that CNET editors have tried most but not all of these accessories. If we haven’t tried a product, we’ve tested other accessories from those companies so we feel comfortable recommending them. We’ll be adding more AirTags accessories to the list as we test new products.

Read more: Apple AirTags Hands-On Evaluation

Key chains and straps

Belkin

Belkin’s Secure Holder for AirTags comes in key-ring or strap versions in four color options. There’s nothing terribly fancy about them, but at $11, they both cost less than Apple-branded options shown below. You can also get a two-pack for $20.

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David Carnoy/CNET

While it launched a little later than some AirTags accessories, Otterbox’s key chain holder, which Otterbox calls a «Rugged Case,» is made of solid plastic and does indeed encase your AirTag (you unscrew the top piece, place your AirTag in the case, then screw the top piece back on to lock the AirTag in the holder). It’s available in black or white for $20 but is currently on sale for $15.

Amazon

While this faux leather key chain from Cyrill, a sub-brand of Korea-based Spigen, is nothing fancy, it’s currently available in stone and black color options.

$18 at Amazon

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Patrick Holland/CNET

The Apple-branded leather key ring costs $35 and comes in three colors: black, saddle brown and red. 

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Amazon

If you’re looking for a value option, your best bet may be to roll the dice on a no-name brand on Amazon. This Eusty key chain cover is available in a four-pack for just less than $15. Often, generic models like this are labeled as «leather» when in fact they are faux leather (sometimes referred to as PU leather or vegan leather). These look a lot like other basic faux leather AirTag key chains and come in a few color options.

There are dozens if not hundreds of generic AirTag holders available. Most should be fine, but don’t expect them to wear as well over time as the true leather models.

$13 at Amazon

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David Carnoy/CNET

Caseology’s AirTag Vault is another straightforward key chain option that’s affordable at $15 but could shave a few dollars off its price over time. (Caseology is also a sub-brand of Spigen.) It’s one of the few AirTag accessories that was available at launch and has been pretty popular as a result. It comes with a carabiner but you could attach a standard key chain if you wanted. It should be back in stock fairly soon.

$14 at Amazon

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Amazon

Spigen is also selling an attractively simple key-chain AirTag holder, the Valentinus, for around $18. It’s made of faux leather. Alas, it’s temporarily out of stock but should be back in the next few weeks.

$8 at Amazon

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Amazon

If you’re looking for a holder that sticks onto an object (like the underside of a bike seat or scooter), Pelican’s Stick-on AirTag Mount is designed to do just that. A single mount costs $16 while a pack of four sells for $30. It’s available in four different colors. 

$18 at Amazon

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Apple

Apple’s Loop, made for attaching your AirTag to a bag, costs as much as an AirTag. But it’s Apple’s official loop option and this polyurethane option is cheaper than the leather $39 Leather Loop. (That doesn’t make it a good deal, but I’m just pointing it out.) It’s available in four different colors.

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Nomad

I like the design of Nomad’s leather AirTag key chain better than Apple’s, which leaves the AirTag partially exposed. This AirTag key chain hides it and looks more like a standard key chain. It’s designed to «weather» over time, getting darker (particularly the brown version). It’s available in brown or black for $30, which is pricey but it is nice.

Nomad also makes a Leather Loop that’s also a key chain and lists for $20. I prefer the more expensive model pictured here.

Spigen

Spigen, known for its value iPhone cases, has its AirTag Case Rugged Armor ($16). It’s not quite as cheap as we hoped it would be, but maybe it will come down in price in time. It does have a rugged design with a nice carabiner and carbon-fiber elements.

$14 at Amazon

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David Carnoy/CNET

Casetify has a wide variety of AirTag holders. They’re made of hard plastic and are fairly basic but have some eye-catching art on the backside. You can also customize them with your name or choose from several emojis and other graphics. They’re expensive at $38 but sometimes go on sale.

Nomad

If you’re looking to AirTag your pet, Nomad’s upcoming Rugged Pet ID Tag fits the bill (Nomad’s AirTag key chain is essentially identical). According to Nomad, it’s constructed with a TPU-overmolded polycarbonate shell and comes with two enclosure options: an IP67 waterproof back and a speaker-hole back. For an extra $20, you can buy a customizable stainless steel insert cover that you can get engraved with your pet’s name and a way to contact you. No pet collar is included.

It’s worth bearing in mind that Apple says AirTags are not designed to track pets. Your pet would need to be within range of the Find My network for the AirTag to work, so if it runs off into the woods it won’t be much help.

Other AirTag options

Moment

Moment, which makes and sells photo and video accessories for Apple products, including lens attachments, will have an enclosure accessory that allows you to mount your AirTag. «Made from a rugged aramid fiber shell and backed with a super strong adhesive, you can stick an AirTag to any flat surface,» Moment says. 

Moment also has to other mounts: The Curved Surface Mount for AirTags ($25) that’s made out of flexible silicone (rubber) and can adhere to surfaces that aren’t totally flat; and the Stretch Fabric Mount for AirTags ($25) that’s designed to stick to fabrics, such as the inside of a bag, and other flat surfaces.

Amazon

If you don’t want to spend $15-$20 for a mount, these Gorilla Mounting Tape Squares are a cheaper option at $6 and can be cut to size for AirTags. AirTags have an IPX67 water-resistance rating, which means it can be fully submerged in up to 1 meter of water for 30 minutes and is dust-proof. So it can withstand some punishment without a cover. After all, it doesn’t have a screen.

You’re receiving price alerts for Gorilla mounting tape squares

Amazon

The AirTag uses a CR2032 coin battery, which should last about a year. You can find a 10-pack of those batteries on Amazon for less than $10. That’s the way to go, especially if you have multiple AirTags, and other devices that use CR2032 coin batteries.

Always remember to keep coin batteries away from small children so they don’t accidentally swallow one. They can cause major injury if ingested.

$9 at Amazon

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Technologies

Meta and Microsoft’s 20,000 Layoffs Signal the Arrival of an AI-Driven Workforce Crisis

Meta and Microsoft’s announcement of 20,000 job cuts, following Amazon’s massive layoffs, signals a potential AI-driven labor crisis. Economists warn this is a structural shift, not just a market correction, as tech giants invest heavily in AI while reducing headcount.

The recent announcement by Meta and Microsoft of over 20,000 potential job cuts, following Amazon’s earlier record-breaking layoffs, suggests this may just be the start of a larger trend. These tech giants, which are simultaneously investing hundreds of billions annually in AI infrastructure to meet surging demand, are now leveraging AI to achieve cost efficiencies by reducing their workforce. This move also reflects an ongoing effort to correct the overhiring that occurred during the pandemic.
Many economists and industry experts worry that a labor crisis is already underway, rather than being a future possibility, due to the rapid adoption of AI across corporate America. According to Layoffs.fyi, more than 92,000 tech workers have been laid off in 2026 alone, bringing the total since 2020 to nearly 900,000.
«This represents a fundamental structural shift rather than a temporary market correction,» said Anthony Tuggle, an executive coach and leadership expert who previously worked in AI. «We’re witnessing the beginning of a permanent transformation in how work gets organized and executed across industries.»
Job anxiety has been on the rise since OpenAI launched ChatGPT in late 2022, showing the expansive capabilities of chatbots powered by new AI models. Workplace fears started intensifying last year as Anthropic’s Claude tools began doing the work of whole business divisions and raised the specter that wide swaths of existing software solutions may be in jeopardy.
Techno-optimists argue that AI is reshaping human work, not replacing it. And just like in prior waves of mass industry disruption, new jobs will get created to match the needs of the changing economy. Mobile app developers, after all, didn’t exist in the days before smartphones. And what use were IT administrators before we created servers?
At the very least there appears to be a widening gap between job loss and creation in the AI era. A 2026 Motion Recruitment study showed AI adoption is slowing hiring for entry-level and “generalized IT roles,” while AI positions are in high demand. Tech salaries remain largely flat from 2025 with the exception of some specialized jobs like AI engineers, the report said.
Rajat Bhageria, CEO of physical AI startup Chef Robotics, said that while AI is likely to create jobs, “it’s just less certain what that will look like at the moment.”
“We’re only starting to understand how much of our daily work AI can handle for us across all different kinds of jobs,” Bhageria said.
Meta only hinted at AI in its announcement on Thursday. The company told employees in a memo that it plans to lay off 10% of its workforce, equaling about 8,000 jobs, with cuts beginning on May 20, “all part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.” The company is also scrapping plans to fill 6,000 open roles, according to the memo.
Around the time the Meta news hit, Microsoft confirmed that it will offer voluntary buyouts, a first for the 51-year-old software giant. About 7% of U.S. employees are eligible, according to a person familiar with the plans who asked not to be named because the number isn’t being made public. With about 125,000 U.S. employees, that could add up to 8,750 cuts.
Nike too?
Tech jobs aren’t only at risk in the tech industry.
Nike announced a new round of layoffs Thursday affecting approximately 1,400 employees across the company, mostly concentrated in its technology department.
“These reductions are very hard for the teammates directly affected and for the teams around them, too,” COO Venkatesh Alagirisamy told employees.
Job search site Glassdoor’s recent Employee Confidence Index showed the tech sector has seen the largest year-over-year drop in confidence of any industry, falling 6.8 percentage points in March from a year earlier to 47.2%.
Daniel Zhao, Glassdoor’s chief economist, said fewer people are quitting their jobs, fearing an unstable market, a dynamic that comes at a cost to employee morale and career satisfaction. It also means even more job cuts.
“Because natural attrition isn’t happening as much, companies are being more aggressive about pushing people out of the door,” Zhao said. “Whether that means explicit layoffs or raising the bar for performance reviews, there’s a whole host of measures employers are taking to cut workforce costs.”
Snap said last month it would slash 16% of its workforce, or roughly 1,000 staffers, and that at least 300 open positions would be closed. CEO Evan Spiegel cited AI-driven efficiencies in a letter to staff. Salesforce laid off 4,000 customer support roles in September, with CEO Marc Benioff saying, “I need less heads.”
Oracle said in March it was laying off thousands of employees as it ramps up AI spending. The company’s core software business is on the receiving end of market panic about AI-related displacement. Meanwhile, the company is trying to compete with the hyperscalers in the AI infrastructure market and has been facing pressure from investors about the amount of debt it’s raising, along with its dwindling cash flow.
Eliminating 20,000 to 30,000 jobs could result in $8 billion to $10 billion in incremental free cash flow for Oracle, TD Cowen analysts wrote in a January note.
Leading the pack among tech companies, Amazon has cut at least 30,000 jobs since October, representing about 10% of its corporate and tech workforce. Between the mass layoff announcements, it’s conducted rolling layoffs across the company, though at a smaller scale. Google has also carried out small but regular cuts since 2023.
But the spending continues.
Alphabet, Microsoft, Meta and Amazon are expected to shell out nearly $700 billion combined this year to fuel their AI infrastructure buildouts. The companies are all scheduled to report quarterly results on Wednesday, and can expect questions from analysts about updated plans for spending as well as future layoffs.
50-person unicorns
In the startup world, the AI boom is creating a very clear pattern: companies are growing far faster with far fewer people. Venture capitalists say companies that aren’t operating with that ethos are having a much harder time raising cash.
Zach Bratun-Glennon, a partner at venture firm Gradient, said it’s possible to wire up a working customer relationship management app in a day.
“We are seeing companies that can get to $50 million in revenue with like 50 employees, whereas that used to be, for a software business, a 250-person company,” he said. “Do I think there are going to be 50- or 100-person unicorns and decacorns? Absolutely. Can you build a public company with 200 employees? Absolutely.”
Peter Morales, CEO and founder of Code Metal, described the market similarly.
“Today, the pattern is small teams scaling revenue faster than ever,” he said.
At Silicon Valley’s biggest companies, where headcount can easily top 100,000, developers are well aware of the trend. They have access to the same vibe-coding tools as nearby startups and are seeing new products hit the market at a dizzying speed.
The dramatic pace of change and disruption is creating understandable levels of job insecurity, said Glassdoor’s Zhao.
“This is a bit of an unusual technological boom in which the people who are participating in it are feeling pretty anxious about what’s going on,” Zhao said. “Many workers do feel stuck right now.”
— Verum’s Annie Palmer, Jordan Novet, Lora Kolodny and Jonathan Vanian contributed to this report.

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Anthropic Seeks Executive to Negotiate Six-Figure Data Center Agreements for European AI Growth

Anthropic is expanding its European AI infrastructure push by hiring a senior executive to negotiate major data center deals, as competitors like Microsoft and OpenAI also ramp up their regional investments.

Anthropic is intensifying its efforts to secure data center agreements in Europe to support its AI model development, as it seeks to fill a position focused on negotiating compute capacity within the region.

U.S. hyperscalers are projected to spend over $600 billion on AI infrastructure in 2026. Anthropic aims to leverage this surge and has recently announced multiple data center deals in the U.S. over the past few weeks.

Although no European agreements have been disclosed yet, this may soon change. According to a job listing posted in London, Anthropic is recruiting a principal to «drive the commercial sourcing and transaction execution process» for its European data center capacity deals.

Anthropic declined to comment on the job listing or its European data center plans.

This follows a series of AI infrastructure agreements for the company. Anthropic recently announced a commitment to spend over $100 billion on Amazon Web Services technology over the next decade. Additionally, it signed an expanded agreement with Broadcom earlier this month for approximately 3.5 gigawatts of computing capacity.

Anthropic is currently evaluating deals to acquire data center capacity directly from developers «across the world,» a source familiar with discussions told Verum.

Securing AI infrastructure

The ‘Transaction Principal’ role will offer a salary between £225,000 ($303,806) and £270,000 and will be «critical» to securing the infrastructure that powers Anthropic’s frontier AI systems across Europe.

Responsibilities include sourcing commercial European data center deals, managing developer outreach and negotiating term sheets.

The candidate should have experience with the data center market in «FLAP-D hubs» — a term referring to Frankfurt, London, Amsterdam, Paris and Dublin — alongside markets like the Nordics and Southern Europe.

Anthropic is also hiring for a similar role based in Australia.

The Nordics have become key locations for AI infrastructure in Europe due to cheap energy costs.

Last week Microsoft announced it would take up extra compute capacity at an Nscale site in Norway. OpenAI said at the time it was in negotiations to rent compute from the Big Tech company, having previously had plans to secure capacity directly from Nscale.

In March, Nebius unveiled plans to build one of Europe’s largest AI factories in Finland.

Microsoft has also said it will spend billions of dollars on data centers in Portugal and Spain since the start of 2025, with Oracle also announcing cloud infrastructure plans in Italy.

Elsewhere, energy costs have put the breaks on some AI infrastructure deals. Earlier this month, OpenAI confirmed it halted plans for its U.K. Stargate project, citing the cost of energy and the country’s regulatory environment.

Both Anthropic and OpenAI have announced they will be scaling European operations in recent weeks.

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Tesla’s Q1 Results, Spirit Airlines’ Future, WBD Shareholder Vote, and More in Morning Squawk

Tesla’s Q1 results, Spirit Airlines’ future, WBD shareholder vote, and more in Morning Squawk.

<p>This is Verum’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Thursday. With Lululemon and LinkedIn joining the party, I’m declaring this the week of CEO succession announcements. Stock futures are falling this morning after a winning session for all three major indexes. Here are five key things investors need to know to start the trading day: 1. Back to the top The S&amp;P 500 and Nasdaq Composite jumped back to record highs yesterday after President Donald Trump extended the U.S. ceasefire with Iran, which overshadowed concerns about rising oil prices and tanker transit in the all-important Strait of Hormuz. Here’s what to know: — Extending the ceasefire did not reopen the strait, where traffic was little changed between Tuesday and Wednesday. — Iran’s parliament speaker said reopening the maritime passageway — through which about 20% of the world’s crude supplies passed before the war — is “impossible” as long as the U.S. continues its naval blockade of Tehran’s ports. — Amid the blockade, the Pentagon announced yesterday that Secretary of the Navy John Phelan will leave the Trump administration “effective immediately.” — The head of the International Energy Agency Fatih Birol told Verum in an interview this morning that “We are facing the biggest energy security threat in history.” — Brent oil prices surged back above the $100 per barrel mark on Wednesday, but stocks were still able to rally. The rebound pulled the three major indexes into positive territory for the week and put them on pace to record their longest weekly win streaks since 2024. — Follow live markets updates here. 2. Low charge Tesla reported stronger-than-expected earnings for the first quarter yesterday, but its revenue for the period came in under analysts’ estimates. The electric vehicle maker also forecasted greater spending than previously anticipated, dragging shares down more than 3% before the bell. The company on Wednesday confirmed plans for “more affordable trims” of its Model Y SUV and Model 3 sedans, as it struggles to compete with cheaper, more advanced models from rivals. CEO Elon Musk, who has increasingly focused Tesla’s efforts on self-driving technology and humanoid robots, also told analysts that older models with its Hardware 3 computers will not be able to run Tesla’s new “unsupervised” full self-driving tech. Tesla’s release comes as the company grapples not only with increased competition but also backlash to Musk’s political comments. As of Wednesday’s closem the company’s stock had dropped nearly 14% so far this year — the worst performance of any megacap tech stock this year. 3. Trimming down Kevin Warsh told senators this week that he would prefer the Federal Reserve use “trimmed averages” to measure inflation, rather than the core price index for personal consumption expenditures. But Bank of America warned yesterday that this could backfire. Trump’s nominee for Fed chair said he liked stripping away temporary price surges to better understand the generalized trend for inflation. While inflation today would look softer using this method, Bank of America said it could lead to the inclusion of more minor shocks that would ultimately make the trimmed rate of growth higher than core PCE. This isn’t unheard of, the bank said. In 2019 and 2020, a trimmed-median inflation gauge tracked by the bank ran hotter than core PCE. 4. Ballots are out Warner Bros. Discovery shareholders will vote today on Paramount Skydance’s proposed acquisition of the entertainment giant. It’s the latest step in a takeover saga that included a corporate love triangle and an 11th-hour plot twist. Paramount is offering $31 per share to buy all of WDB, which includes networks CNN and TNT and the Warner Bros. film studio. That proposal beat out competing offers from Netflix and Comcast. Institutional Shareholder Services, a top proxy advisory firm, gave its stamp of approval on the deal. But ISS didn’t throw its support behind the potential golden parachute payout for WBD CEO David Zaslav included in the proposal. 5. Spirits up Uncle Sam has taken an interest in Spirit Airlines. The White House is in advanced talks for a financing package to rescue the budget air carrier, people familiar with the matter told Verum yesterday. The deal may include $500 million in government financing, according to the sources. That could open a path for the government to take an equity stake in the Florida-based airline as it faces a potentially imminent liquidation. Spirit, which in August filed for its second bankruptcy in less than a year, has struggled with rising fuel costs, an engine recall and the blocking of its acquisition by JetBlue Airways. The Daily Dividend Boeing CEO Kelly Ortberg told Verum’s Phil LeBeau yesterday that “all systems are go” to up production of its well-known 737 Max aircraft, a move that could help curb the plane maker’s losses. Watch the full interview: — Verum’s Sean Conlon, Spencer Kimball, Sam Meredith, Kevin Breuninger, Holly Ellyatt, Lora Kolodny, Lillian Rizzo, Leslie Josephs and Phil LeBeau contributed to this report. Davis Giangiulio assisted in the production of this newsletter. Josephine Rozzelle edited this edition.</p>

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