Technologies

Amazon Has a Real-World Fitting Room, and It Makes Me Want to Shop

Commentary: Amazon’s concept clothing store eliminates a lot of the awkwardness of shopping.

I hate shopping for clothes. Shopping online means never really knowing if that shirt or those pants will fit. But going into the store means, well, physically going to a mall. It also means awkward moments in a fitting room where I need to get the attention of a clerk to bring me a different size or color. Often I don’t even bother, and I often go years between buying new pants.

Yet here I was at the Americana at Brand in Glendale, California, the weekend before Christmas, doing a bit of last-minute holiday shopping with my family. Mostly out of curiosity and some cynicism, I stepped inside Amazon Style, the online retail giant’s concept clothing store, and actually found myself having a fun time.

By merging its online shopping experience with a revamped, high-tech fitting room, it made me actually want to spend more time looking at clothes. For once, I didn’t feel the awkwardness or rushed anxiety that comes with trying things on in a changing room. This store is just one of two in the world (the other being in Columbus, Ohio), but I hope this is less an experiment and more the way all retailers start to think about their clothes shopping experience.

Amazon’s forays in the brick-and-mortar world have been varied and, at times, puzzling. There are the fully automated Amazon Go stores, where you grab an item and are automatically charged when you leave. Amazon also has its own supermarket concept which sits alongside its chain of Whole Foods Markets. Then there were the bookstores and pop-up shops, which the company shuttered this year.

Amazon declined to comment on its future plans for the Amazon Style store.

Like Amazon’s other stores, the key to the experience lies in its shopping app. At first glance, Amazon Style looks like any other clothing shop, with a few knick-knacks in the front and sections for men and women’s clothing.

But upon closer inspection, there are some subtle differences. Each article of clothing appears once – there are no different sizes. The prices are the same as what you’d pay online, although there are discounts if you spend more. Flanking one side of the store are a row of fitting rooms – with more rooms taking up the entire second floor.

It’s those fitting rooms where Amazon Style really sets itself apart. Rather than randomly find an empty room, I use the app to scan a few articles of clothing that I want to try, and tell it that I want to «start a room.» An employee then gathered the selections and put them in a fitting room. After about seven minutes, the app notified me that one was ready and directed me to a specific fitting room number, which I unlocked using my app.

Once inside, I saw the various shirts and jackets I scanned hanging on a rack or neatly folded on top of the shelf below. In addition, there were a few extra items added based on what Amazon thought I might like. Curiously, there was a Calvin Klein shirt on top of the pile, a «sponsored item» that was essentially a pop-up ad come to life (I didn’t bother to try it on).

On the wall to my right was a large touchscreen that displayed my selections and offered recommendations for other items I might like. I could also request different sizes and styles and have them delivered to my fitting room.

Rather than have a store clerk knock on my door and hand me the clothes, the items are delivered through the closet to the right of the clothes rack. It takes a few minutes, but when the items are ready, the closet door locks and a red light flashes. Inside, the back of the closet opens up, allowing an Amazon Style employee to hang the new clothes. Once the red light goes off, I open the door and there they are.

The touchscreen and the fitting room take the best parts of the physical shopping experience and the online and mash them into an effective hybrid. It’s so simple, yet removes so much of the hassle from the shopping experience. I came into the store on a whim, but left with a white Adidas jumper.

It actually has me looking forward to the next time I need a new pair of pants. Maybe in 2024?

Technologies

Pluto TV to Stream 49 ‘Survivor’ Seasons for Free

The 50th season of the competition series is set to air on CBS in February.

Pluto TV might help you plan your next reality TV binge. All 49 seasons of the competition series Survivor will stream on demand on the service later this month.

The Survivor catalog will arrive ahead of the landmark 50th season of Survivor, which airs on CBS on Feb. 25. You can currently watch the previous 49 seasons with a Paramount Plus subscription, which starts at $8 per month (or $9 after a price hike on Jan. 15). Pluto’s route is free, but it comes with ads.

There will be two ways to watch: Pluto’s dedicated 24/7 Survivor channel, which will stream episodes in chronological order, or you can stream episodes on demand.

The channel marathon and on-demand availability begin on Jan. 24 at 5:15 p.m. ET.

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For more information on Pluto and other free, ad-supported streaming services, check out our roundup of the best options.

Technologies

Apple Picks Google Gemini to Power Siri

Sorry OpenAI, Apple went back to its old lover.

Apple has chosen Google’s Gemini to power its next iteration of Siri, coming later this year, both companies said in a joint statement on Monday.

Apple and Google’s Siri deal follows months of rumors saying that the iPhone maker had chosen Gemini to advance Siri over OpenAI’s ChatGPT. A report in November said that Apple would pay Google $1 billion per year for Google’s AI prowess. It helps that last November’s release of Gemini 3 made a huge impact and reportedly put OpenAI in a «code red» position.

«After careful evaluation, Apple determined that Google’s Al technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users,» according to the statement on Monday. «Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards.»

Google referred to the joint statement when asked for comment. Apple didn’t immediately respond to a request for comment.

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Despite Apple being one of the most valuable companies in the world, it’s behind in the AI race. Instead of developing its own foundational models, which reports suggested hadn’t been going well, Apple instead worked with OpenAI to power Apple Intelligence. Even with the Siri refresh under Apple Intelligence, Apple’s AI assistant fell short of expectations, although subsequently it’s proving to be more useful.

Apple’s deal with Google further marries two American tech giants who had already been exchanging billions of dollars. During the Department of Justice antitrust trial against Google, court documents showed that Google paid Apple $20 billion in 2022 to ensure that Google Search would remain the default search engine across Apple devices. Now, some of that money will be flowing back to Google so that Siri can get a much-needed leveling up.

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

Technologies

Samsung’s Galaxy Z TriFold Is a Phone-Tablet Hybrid With a Clear Purpose

I got my hands on the new foldable at CES. It feels like a wildly practical two-in-one device, thanks to the massive display and overall sleek build.

I’ve tested my fair share of thin and foldable phones over the years, but something about Samsung’s Galaxy Z TriFold struck me as particularly unique when I held it for the first time at CES 2026 in Las Vegas.

At last, it seems foldables are approaching their long-desired goal: a two-in-one device that fits neatly in your pocket.

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The Galaxy Z TriFold — which technically folds twice but has three panels — is like a true phone-tablet hybrid that stands apart from its bar-style counterparts. Its value lies less in flashy specs about its thinness and more in its utility and practicality.

Yes, the Galaxy Z TriFold feels impressively sleek when open: It’s just 3.9mm at its thinnest point and 4.2mm at its thickest, not accounting for the camera bump. It also feels wonderfully normal in my hands, to the degree that I didn’t really think about its weight of 309 grams as I used it.

Still, the foldable doesn’t inspire the same ergonomic awe as Samsung’s book-style Galaxy Z Fold 7 or the bar-style Galaxy S25 Edge, which primarily lean on an ultrathin, lightweight design.

The Galaxy Z TriFold is all about getting things done on a portable scale. Need to shoot off a quick text or check an email? The 6.5-inch cover display is similar to using a nonfolding phone — minus the slightly chunky 12.9mm thickness when the trifold is closed. And when it’s time to watch a movie, multitask or type up a paper, the expansive 10-inch internal display offers plenty of real estate.

Read more: The Samsung Galaxy Z TriFold was selected as a winner in the Best Mobile Tech category for the Official Best of CES 2026 Awards.

That duality makes the Galaxy Z TriFold work like a true hybrid device, filling a niche that book-style foldables have yet to satisfy, despite their numerous efforts.

Comparing the Z TriFold and the Z Fold 7 at a glance

Placing Samsung’s Z TriFold and its two-panel Galaxy Z Fold 7 side by side underscored just how different each phone is.

Yes, you can watch videos at a larger scale on the Z Fold 7’s inside display, but that experience pales in comparison to the true tablet-like feel of the unfurled Z TriFold. You can open up to three apps simultaneously on both phones, but doing so on the trifold feels like a less significant compromise thanks to its larger screen. And with Samsung DeX, turning your phone into a mini computer of sorts has never felt more practical, since there’s more room to work with.

One of the biggest indicators of how far foldables have come is the fact that both the Z TriFold and the Z Fold 7 pack pretty impressive cameras: a 200-megapixel wide, 12-megapixel ultrawide and 10-megapixel telephoto camera on the back, along with two 10-megapixel selfie cameras. So if you’re choosing between the larger and smaller Samsung foldables, that’s one key factor they have in common.

Two hinges on the trifold means double the screen creases, but they’re thankfully less visible than the Z Fold 7’s, which is already pretty subdued. Learning how to close the trifold correctly can be a bit of a learning curve, especially if you’re right-handed like me; you’ll need to close the left panel first. But each time you (I) mess up, the phone gives haptic feedback and an alert that you (we) are doing it wrong, which is helpful.

What’s perhaps most assuring is the trifold’s 5,600-mAh battery, which can hopefully allow the phone to power through a full day’s use, and then some. The Z Fold 7 has a 4,400-mAh battery, which lasted all day in my initial testing, but without much juice to spare. Hopefully, the Z TriFold remedies that. The trifold’s 45-watt super-fast charging is a nice perk, too.

Speaking of charging: Samsung told me the Z TriFold will come with not just a charging cable in the box, but also a charging brick. Nature is healing.

US release and price

The Z TriFold is already available in Korea, China, Taiwan, Singapore and the United Arab Emirates. In fact, my colleague Prakhar Khanna beat me to the punch and got his hands on the phone in Dubai last month.

Samsung has said the Z TriFold will launch in the US in the first quarter of this year. It’ll be interesting to see if people in the US respond similarly to those in other countries like Korea, where the phone reportedly sold out in minutes.

Another looming question remains: the price. Samsung didn’t share the US price at CES, but we’ll likely learn more as we approach the (also unknown) release date. Given the Z Fold 7’s $2,000 price tag, though, you might want to start saving up now.