Technologies

Amazon Has a Real-World Fitting Room, and It Makes Me Want to Shop

Commentary: Amazon’s concept clothing store eliminates a lot of the awkwardness of shopping.

I hate shopping for clothes. Shopping online means never really knowing if that shirt or those pants will fit. But going into the store means, well, physically going to a mall. It also means awkward moments in a fitting room where I need to get the attention of a clerk to bring me a different size or color. Often I don’t even bother, and I often go years between buying new pants.

Yet here I was at the Americana at Brand in Glendale, California, the weekend before Christmas, doing a bit of last-minute holiday shopping with my family. Mostly out of curiosity and some cynicism, I stepped inside Amazon Style, the online retail giant’s concept clothing store, and actually found myself having a fun time.

By merging its online shopping experience with a revamped, high-tech fitting room, it made me actually want to spend more time looking at clothes. For once, I didn’t feel the awkwardness or rushed anxiety that comes with trying things on in a changing room. This store is just one of two in the world (the other being in Columbus, Ohio), but I hope this is less an experiment and more the way all retailers start to think about their clothes shopping experience.

Amazon’s forays in the brick-and-mortar world have been varied and, at times, puzzling. There are the fully automated Amazon Go stores, where you grab an item and are automatically charged when you leave. Amazon also has its own supermarket concept which sits alongside its chain of Whole Foods Markets. Then there were the bookstores and pop-up shops, which the company shuttered this year.

Amazon declined to comment on its future plans for the Amazon Style store.

Like Amazon’s other stores, the key to the experience lies in its shopping app. At first glance, Amazon Style looks like any other clothing shop, with a few knick-knacks in the front and sections for men and women’s clothing.

But upon closer inspection, there are some subtle differences. Each article of clothing appears once – there are no different sizes. The prices are the same as what you’d pay online, although there are discounts if you spend more. Flanking one side of the store are a row of fitting rooms – with more rooms taking up the entire second floor.

It’s those fitting rooms where Amazon Style really sets itself apart. Rather than randomly find an empty room, I use the app to scan a few articles of clothing that I want to try, and tell it that I want to «start a room.» An employee then gathered the selections and put them in a fitting room. After about seven minutes, the app notified me that one was ready and directed me to a specific fitting room number, which I unlocked using my app.

Once inside, I saw the various shirts and jackets I scanned hanging on a rack or neatly folded on top of the shelf below. In addition, there were a few extra items added based on what Amazon thought I might like. Curiously, there was a Calvin Klein shirt on top of the pile, a «sponsored item» that was essentially a pop-up ad come to life (I didn’t bother to try it on).

On the wall to my right was a large touchscreen that displayed my selections and offered recommendations for other items I might like. I could also request different sizes and styles and have them delivered to my fitting room.

Rather than have a store clerk knock on my door and hand me the clothes, the items are delivered through the closet to the right of the clothes rack. It takes a few minutes, but when the items are ready, the closet door locks and a red light flashes. Inside, the back of the closet opens up, allowing an Amazon Style employee to hang the new clothes. Once the red light goes off, I open the door and there they are.

The touchscreen and the fitting room take the best parts of the physical shopping experience and the online and mash them into an effective hybrid. It’s so simple, yet removes so much of the hassle from the shopping experience. I came into the store on a whim, but left with a white Adidas jumper.

It actually has me looking forward to the next time I need a new pair of pants. Maybe in 2024?

Technologies

TikTok and FIFA Team Up for World Cup 2026 Coverage

A new team-up aims to make this summer’s tournament more accessible for fans.

If you hadn’t already planned on swiping on TikTok videos of the 2026 FIFA World Cup, a new partnership between the social media platform and tournament organizer FIFA could motivate you to start stretching out your thumbs.

As the soccer tournament nears — it will take place from June 11 to July 19 and span 16 host cities in Canada, Mexico and the US — TikTok will become FIFA’s first «preferred platform.» According to a FIFA statement on Thursday, this entails TikTok providing more coverage of the World Cup, including original content and even livestreaming of some portions of matches.

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You can use the FIFA World Cup 2026 hub on TikTok to find content, match tickets and viewing information, as well as participation incentives such as custom stickers and filters.

In the US, World Cup games will air live across Fox and FS1. If you don’t have cable, you can get a live TV streaming service, such as YouTube TV, which includes those channels. Additionally, every match will stream live on Fox One and the Fox Sports app.

«FIFA’s goal is to share the exhilaration of the FIFA World Cup 2026 with as many fans as possible,» FIFA Secretary General Mattias Grafström said.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Jan. 9, #473

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Jan. 9, No. 473.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition might be tough, if you don’t know your sports venues. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Are you ready for some playoffs?

Green group hint: Up! Down!

Blue group hint: Where teams play.

Purple group hint: Not angels.

Answers for today’s Connections: Sports Edition groups

Yellow group: NFL playoff rounds.

Green group: Jumping ability.

Blue group: NBA arenas.

Purple group: ____ devils.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is NFL playoff rounds. The four answers are conference championship, divisional, Super Bowl and wild card.

The green words in today’s Connections

The theme is jumping ability. The four answers are bounce, bunnies, hops and ups.

The blue words in today’s Connections

The theme is NBA arenas. The four answers are Delta, FedEx, Scotiabank and Spectrum.

The purple words in today’s Connections

The theme is ____ devils. The four answers are blue, New Jersey, red and sun.

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Technologies

Speediance’s Compact Resistance Trainer and Wearable Make Wellness and Fitness More Connected

Speediance unveils a portable strength training device and a wearable at CES.

Speediance unveiled its new Gym Nano and Speediance Strap products this week at CES 2026. The smart fitness equipment manufacturer, which previously developed its own smart home gym, the Gym Monster 2, designed the Gym Nano and Speediance Strap to complement its current equipment ecosystem.

«Rather than developing products in isolation, we’re building a comprehensive training and health ecosystem that adapts to users’ real lives and empowers better decision-making over time,» Speediance founder and CEO Liu Tao said in a statement.

Speediance used the consumer tech expo in Las Vegas to demonstrate the Gym Nano, a portable, motor-driven cable resistance training system designed to occupy minimal space for those who prefer to work out at home. The strap is a prototype wearable device designed to read your health data and provide training recommendations based on this insight.

CNET previously tested Speediance’s VeloNix AI Smart Bike and named it the best AI-powered exercise bike.

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Gym Nano

The Gym Nano is a compact digital cable resistance machine trainer that fits any space and delivers full-body workouts. It’s meant to make strength training at home easier if you have limited space and can’t commit to larger home gym equipment.

The Gym Nano offers up to 220 pounds of resistance through adjustable 1-pound increments. It also has five dynamic weight modes: Eccentric, Chain, Standard, Fixed Speed and Sled.

Speediance Strap

The strap can be used for both endurance and strength training activities and recognizes various types of exercises, movement patterns, training volume and other insights that can help you learn how well your body is responding to your training.

The Speediance Strap is a screen-free wearable that collects data related to your sleep, training and core body temperature. It then uploads and shares this data to the Speediance Wellness Plus app, where it makes suggestions for your daily training and recovery based on this information. Similar to other wearables, the Speediance Strap assesses your readiness each day and can detect stress factors to determine if you should focus more on recovery on that day.

«With Speediance Strap, we are exploring how wearable data can function as part of a decision-support layer within a connected fitness system, rather than existing as isolated metrics,» Tao said in a statement.

Additionally, everyday insights (like core and recovery data) will be free to you unless you want to upgrade to the Wellness Plus access, which will come at an additional cost to receive long-term insights and AI planning.

It’s unclear when the Gym Nano will be available for purchase, but the Speediance Strap is expected to launch through a Kickstarter campaign in spring 2026.