Technologies

Amazon Has a Real-World Fitting Room, and It Makes Me Want to Shop

Commentary: Amazon’s concept clothing store eliminates a lot of the awkwardness of shopping.

I hate shopping for clothes. Shopping online means never really knowing if that shirt or those pants will fit. But going into the store means, well, physically going to a mall. It also means awkward moments in a fitting room where I need to get the attention of a clerk to bring me a different size or color. Often I don’t even bother, and I often go years between buying new pants.

Yet here I was at the Americana at Brand in Glendale, California, the weekend before Christmas, doing a bit of last-minute holiday shopping with my family. Mostly out of curiosity and some cynicism, I stepped inside Amazon Style, the online retail giant’s concept clothing store, and actually found myself having a fun time.

By merging its online shopping experience with a revamped, high-tech fitting room, it made me actually want to spend more time looking at clothes. For once, I didn’t feel the awkwardness or rushed anxiety that comes with trying things on in a changing room. This store is just one of two in the world (the other being in Columbus, Ohio), but I hope this is less an experiment and more the way all retailers start to think about their clothes shopping experience.

Amazon’s forays in the brick-and-mortar world have been varied and, at times, puzzling. There are the fully automated Amazon Go stores, where you grab an item and are automatically charged when you leave. Amazon also has its own supermarket concept which sits alongside its chain of Whole Foods Markets. Then there were the bookstores and pop-up shops, which the company shuttered this year.

Amazon declined to comment on its future plans for the Amazon Style store.

Like Amazon’s other stores, the key to the experience lies in its shopping app. At first glance, Amazon Style looks like any other clothing shop, with a few knick-knacks in the front and sections for men and women’s clothing.

But upon closer inspection, there are some subtle differences. Each article of clothing appears once – there are no different sizes. The prices are the same as what you’d pay online, although there are discounts if you spend more. Flanking one side of the store are a row of fitting rooms – with more rooms taking up the entire second floor.

It’s those fitting rooms where Amazon Style really sets itself apart. Rather than randomly find an empty room, I use the app to scan a few articles of clothing that I want to try, and tell it that I want to «start a room.» An employee then gathered the selections and put them in a fitting room. After about seven minutes, the app notified me that one was ready and directed me to a specific fitting room number, which I unlocked using my app.

Once inside, I saw the various shirts and jackets I scanned hanging on a rack or neatly folded on top of the shelf below. In addition, there were a few extra items added based on what Amazon thought I might like. Curiously, there was a Calvin Klein shirt on top of the pile, a «sponsored item» that was essentially a pop-up ad come to life (I didn’t bother to try it on).

On the wall to my right was a large touchscreen that displayed my selections and offered recommendations for other items I might like. I could also request different sizes and styles and have them delivered to my fitting room.

Rather than have a store clerk knock on my door and hand me the clothes, the items are delivered through the closet to the right of the clothes rack. It takes a few minutes, but when the items are ready, the closet door locks and a red light flashes. Inside, the back of the closet opens up, allowing an Amazon Style employee to hang the new clothes. Once the red light goes off, I open the door and there they are.

The touchscreen and the fitting room take the best parts of the physical shopping experience and the online and mash them into an effective hybrid. It’s so simple, yet removes so much of the hassle from the shopping experience. I came into the store on a whim, but left with a white Adidas jumper.

It actually has me looking forward to the next time I need a new pair of pants. Maybe in 2024?

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for March 10, #533

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for March 10, No. 533.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition features a lot of team names, but that doesn’t mean it’s an easy one to solve. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Play ball!

Green group hint: Not front.

Blue group hint: Certain NFL player.

Purple group hint: They play at Smoothie King Center.

Answers for today’s Connections: Sports Edition groups

Yellow group: An AL Central player.

Green group: Words appearing before «back,» in football.

Blue group: Associated with Derrick Henry.

Purple group: New Orleans Pelicans.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is an AL Central player. The four answers are Guardian, Royal, Tiger and Twin.

The green words in today’s Connections

The theme is words appearing before «back,» in football. The four answers are corner, defensive, full and running.

The blue words in today’s Connections

The theme is associated with Derrick Henry. The four answers are Heisman, King, Ravens and Titans.

The purple words in today’s Connections

The theme is New Orleans Pelicans. The four answers are Bey, Fears, Murphy and Queen.

Technologies

Today’s NYT Mini Crossword Answers for Tuesday, March 10

Here are the answers for The New York Times Mini Crossword for March 10.

Looking for the most recent Mini Crossword answer? I’d just like to point out that the New York Times puzzle-makers love the 7-Across answer — they use it about every other week. Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Writing that lacks substance
Answer: FLUFF

6A clue: Pencil in a cosmetics bag
Answer: LINER

7A clue: ___ acid (building block of proteins)
Answer: AMINO

8A clue: Partner of services, in economics
Answer: GOODS

9A clue: Small criticism
Answer: NIT

Mini down clues and answers

1D clue: Warning sign in a relationship, metaphorically
Answer: FLAG

2D clue: Fancy prom ride
Answer: LIMO

3D clue: SAG-AFTRA, for one
Answer: UNION

4D clue: Luxury fashion house headquartered in Rome
Answer: FENDI

5D clue: Ground coating on a cold morning
Answer: FROST

Technologies

Australians Flock to VPNs in the Wake of Online Age-Restriction Laws

App downloads for VPN services increase sharply as websites in Australia go behind age-restriction walls.

A new set of laws in Australia requiring adult websites and app stores to age-restrict content for those under 18, and requiring AI companies to restrict chatbot offerings from displaying certain types of sensitive or adult content to minors, is apparently driving many to download Virtual Private Network apps there.

Major adult sites have closed their virtual doors to those who aren’t age-confirmed in Australia, and these changes follow a nationwide ban on social media use by teenagers and young children that went into effect in December.

According to reports from Reuters, The Guardian and others, in response to the bans, downloads of VPN-related apps, which people can use to circumvent location-based restrictions, are sharply on the rise. According to Reuters, three of the 15 most downloaded free iPhone apps in the country were VPN-related as the new laws went into effect on Monday.

Lawmakers in some regions, including the US, are well aware that people use VPNs in this way. In states such as Michigan and Wisconsin, laws are being proposed to limit or outright ban VPN use. Wisconsin’s proposed law would require adult sites to block VPN traffic, while Michigan’s proposal would ban VPN use entirely in the state.

There is also a proposal in England under consideration to ban VPN use by minors. That proposal is currently under review.