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Amazon Has a Real-World Fitting Room, and It Makes Me Want to Shop

Commentary: Amazon’s concept clothing store eliminates a lot of the awkwardness of shopping.

I hate shopping for clothes. Shopping online means never really knowing if that shirt or those pants will fit. But going into the store means, well, physically going to a mall. It also means awkward moments in a fitting room where I need to get the attention of a clerk to bring me a different size or color. Often I don’t even bother, and I often go years between buying new pants.

Yet here I was at the Americana at Brand in Glendale, California, the weekend before Christmas, doing a bit of last-minute holiday shopping with my family. Mostly out of curiosity and some cynicism, I stepped inside Amazon Style, the online retail giant’s concept clothing store, and actually found myself having a fun time.

By merging its online shopping experience with a revamped, high-tech fitting room, it made me actually want to spend more time looking at clothes. For once, I didn’t feel the awkwardness or rushed anxiety that comes with trying things on in a changing room. This store is just one of two in the world (the other being in Columbus, Ohio), but I hope this is less an experiment and more the way all retailers start to think about their clothes shopping experience.

Amazon’s forays in the brick-and-mortar world have been varied and, at times, puzzling. There are the fully automated Amazon Go stores, where you grab an item and are automatically charged when you leave. Amazon also has its own supermarket concept which sits alongside its chain of Whole Foods Markets. Then there were the bookstores and pop-up shops, which the company shuttered this year.

Amazon declined to comment on its future plans for the Amazon Style store.

Like Amazon’s other stores, the key to the experience lies in its shopping app. At first glance, Amazon Style looks like any other clothing shop, with a few knick-knacks in the front and sections for men and women’s clothing.

But upon closer inspection, there are some subtle differences. Each article of clothing appears once – there are no different sizes. The prices are the same as what you’d pay online, although there are discounts if you spend more. Flanking one side of the store are a row of fitting rooms – with more rooms taking up the entire second floor.

It’s those fitting rooms where Amazon Style really sets itself apart. Rather than randomly find an empty room, I use the app to scan a few articles of clothing that I want to try, and tell it that I want to «start a room.» An employee then gathered the selections and put them in a fitting room. After about seven minutes, the app notified me that one was ready and directed me to a specific fitting room number, which I unlocked using my app.

Once inside, I saw the various shirts and jackets I scanned hanging on a rack or neatly folded on top of the shelf below. In addition, there were a few extra items added based on what Amazon thought I might like. Curiously, there was a Calvin Klein shirt on top of the pile, a «sponsored item» that was essentially a pop-up ad come to life (I didn’t bother to try it on).

On the wall to my right was a large touchscreen that displayed my selections and offered recommendations for other items I might like. I could also request different sizes and styles and have them delivered to my fitting room.

Rather than have a store clerk knock on my door and hand me the clothes, the items are delivered through the closet to the right of the clothes rack. It takes a few minutes, but when the items are ready, the closet door locks and a red light flashes. Inside, the back of the closet opens up, allowing an Amazon Style employee to hang the new clothes. Once the red light goes off, I open the door and there they are.

The touchscreen and the fitting room take the best parts of the physical shopping experience and the online and mash them into an effective hybrid. It’s so simple, yet removes so much of the hassle from the shopping experience. I came into the store on a whim, but left with a white Adidas jumper.

It actually has me looking forward to the next time I need a new pair of pants. Maybe in 2024?

Technologies

Today’s NYT Strands Hints, Answers and Help for Jan. 5 #673

Here are hints and answers for the NYT Strands puzzle for Jan. 5, No. 673.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.


Today’s NYT Strands puzzle could be a challenge. Some of the answers are difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story. 

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: Slapped together

If that doesn’t help you, here’s a clue: When you don’t take your time.

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

  • SKIT, SWIPE, SWIPES, DIPS, SIPS, DIRT, GRAND, SPEED, QUICK

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

  • BRISK, SWIFT, SPEEDY, FILTHY, GRUBBY, STAINED

Today’s Strands spangram

Today’s Strands spangram is QUICKANDDIRTY. To find it, start with the Q that’s three letters down on the farthest right row, and wind backwards and down.


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Technologies

Today’s NYT Connections Hints, Answers and Help for Jan. 5, #939

Here are some hints and the answers for the NYT Connections puzzle for Jan. 5 #939.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.


Today’s NYT Connections puzzle has a tough purple category, to no one’s surprise. Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Facebook tasks.

Green group hint: Way far away.

Blue group hint: Think museum displays.

Purple group hint: Letter near the end of the alphabet.

Answers for today’s Connections groups

Yellow group: Things you can do on social media.

Green group: Furthest point.

Blue group: Art movements, with «ism.»

Purple group: What «V» might mean.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is things you can do on social media. The four answers are comment, like, lurk and post.

The green words in today’s Connections

The theme is furthest point. The four answers are end, extreme, opposite and pole.

The blue words in today’s Connections

The theme is art movements, with «ism.»  The four answers are brutal, impression, manner and real.

The purple words in today’s Connections

The theme is what «V» might mean. The four answers are five, versus, very and volt.


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Technologies

My CES 2026 Secret Weapon? This New Wearable AI Note-Taking Pin From Plaud

During a week of information overload, I’m outsourcing my memory to the Plaud NotePin S.

CES is always one of the most hectic weeks of the year for CNET journalists — myself included. I’ll be jumping between booths, often speaking to multiple different companies within the span of an hour, having interesting and intense conversations about different products as I go.

Sometimes these conversations begin before I’ve even had a chance to pull my recorder from my bag, never mind switch it on. Often I end up scribbling down extra details or quotes in my notepad — a fun challenge for my memory and eyes when the time comes to sit down and write and I’m forced to decipher my own handwriting.

Not this year, though. At CES 2026, AI note-taking company Plaud is launching its new NotePin S, an AI wearable that can clip to your collar, strap onto your wrist, hang around your neck or cling to your shirt with a magnet and record your conversations as you go about your day.

Plaud sent me this updated version of the NotePin ahead of CES, so I’ll be able to test it out as I wander the show floors. Just as with the previous version of the pin and the Plaud Note Pro, which the company announced back in August, the NotePin S connects to your phone via Bluetooth, and transcriptions of your conversations will appear in the Plaud app.

I already expect the NotePin S, which is a sleek pill-shaped device that’s smaller than a USB stick, to be a game changer for me as I roam the halls of CES. In a briefing ahead of the show, Plaud said that the pin had been successfully tested out at the Dreamforce conference earlier this year, so I know the dual microphones, which have a range of around 9.8 feet, are capable of working well in a noisy convention center. 

To activate the recording, all I’ll need to do is long press on the front of the pin. But the feature I’m most looking forward to testing out is the press to highlight button on the pin, which will allow me to mark key moments in conversations so they’ll be easy to find when I come to look through my transcriptions later.

I’m also glad that, thanks to the range of the wearable accessories bundled with the NotePin S, the device will work with a variety of different outfits. In such a busy environment, I might be tempted to use the lanyard to carry it around my neck, but on the days I’m wearing a jacket, the lapel clip might be more suitable. For sit-down interviews, I’m tempted to switch to wristband so that I can press to highlight with the least amount of intrusion into the conversation.

For when I’m back home, conducting interviews from the comfort of my office, Plaud has another new toy for me to play with. At CES the company also announced Plaud Desktop — an AI notetaker designed to bridge in-person and online meetings by capturing your conversations natively. 

This means no intrusive meeting bots joining your call. (If you know, you know.) Instead, it will sit on your computer and detect when a meeting is taking place, record that meeting discreetly and then provide a context-rich summary within your Plaud account.

The most appealing part of this for me is the idea that all of my notes, meetings and conversations — whether captured by my wearable or my computer — will be accessible and organized in one place.

Both the NotePin S and Plaud Desktop will be available immediately, with the pin costing $179 (£159).

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