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YouTube Will Stream NFL Sunday Ticket Starting in 2023

Google has won the bidding war for the NFL’s out-of-market games.

Google’s sports streaming ambitions are getting a big boost. Starting with the 2023 NFL season, the company’s streaming TV subscriptions YouTube TV and YouTube Primetime Channels will be the new home for NFL Sunday Ticket in the US. After reports of a pact circulated Tuesday night, the league and Google announced Thursday that the search giant’s massive video arm will be the exclusive provider to watch out-of-market NFL games, beginning next year.

YouTube didn’t detail pricing for Sunday Ticket yet.

Google takes over the Sunday Ticket package from DirecTV, which had an exclusive deal for the package since 1994. In recent years, the satellite provider paid the league over $1.5 billion annually for Sunday Ticket, often using the NFL games as a way to lure and retain subscribers. Now Google, with Sunday Ticket, is aiming to do the same for YouTube TV, its $65-per-month live-channel TV service, and YouTube Primetime Channels, subscriptions that you pay for and watch through your regular YouTube account.

Under the deal, the Sunday Ticket package will be available to stream as an add-on either through YouTube TV or YouTube Primetime Channels, which launched in November with subscriptions to providers like Starz, Showtime and Paramount Plus. Under Primetime Channels, you will be able to sign up for Sunday Ticket on its own, without needing to shell out for YouTube TV.

Sunday Ticket will remain a DirecTV exclusive for the remainder of the 2022 NFL regular season.

The Wall Street Journal reported on Thursday that Google’s deal with the NFL will see the tech giant pay the league «roughly» $2 billion a year for seven years, though it added that this cost could rise «if certain benchmarks are reached.» These rights are just for residential streams, with the NFL looking to also license out Sunday Ticket to commercial locations like bars and restaurants, WSJ said. The New York Times reported Google’s cost was about $2.5 billion a year, $1 billion more annually than DirecTV was paying.

Although Amazon streams Thursday Night Football, it has a deal with DirecTV that allows the satellite provider to offer these football telecasts in bars and restaurants. Amazon is said to be paying the NFL $1 billion per year to be the exclusive home for Thursday Night Football games this fall and for the next decade.

Unlike the Amazon deal, which streams its games on Amazon-owned Prime Video and Twitch platforms, Sunday Ticket does not stop you from watching your local CBS or Fox Sunday broadcasts on TV.

Like DirecTV, YouTube TV is a live television service and offers all the major local channels including ABC, CBS, Fox and NBC, as well as the NFL Network. While Sunday Ticket on YouTube TV won’t let you get the games that air on streaming services like Amazon or ESPN Plus, it could make Google’s television service the go-to destination for those looking to stream nearly all the NFL action in the years ahead.

It’s unclear what Google might charge for Sunday Ticket. For a full season, DirecTV has previously priced the service at roughly $300 for the base Sunday Ticket package, or $400 for a «Max» version that included extra channels such as a DirecTV-exclusive version of NFL RedZone.

YouTube TV currently makes the NFL Network’s very similar version of RedZone available as an add-on for an extra $11 per month.

The NFL partnership is Google’s latest expansion into professional sports. Google has previously had exclusive streams of regular-season Wednesday MLB games available for free on YouTube. YouTube TV, meanwhile, has been featured as a title sponsor for major sporting events like the World Series and NBA Finals. It also has said it plans to make the NBA’s out-of-market League Pass service available on YouTube Primetime Channels.

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Google Making AI-Powered Glasses With Warby Parker, Gentle Monster

Google revealed its first two partnerships with eyeglass brands, with more to come.

The tech world has rarely been called stylish. But at Google’s annual I/O developers conference on Tuesday, the company took one step into the fashion world — kind of. The company revealed that the first eyeglass brands to carry Android XR AI-powered glasses will be Warby Parker and Gentle Monster, with more brand partners to be revealed in the future. Android XR is Google’s upcoming platform for VR, AR and AI on glasses and headsets.

Yes, there was a Superman joke as the company joked that unlike Clark Kent, who hid his superpowers behind nerdy glasses, the Android XR glasses will give you superpowers. That remains to be seen, although NBA star Giannis Antetokounmpo did show up at Google I/O wearing the XR glasses.

Warby Parker, founded in 2010, was originally an online eyeglass retailer that gained fame for its home try-on program, where customers could order five frames sent to their home to try on and then return. It also allowed customers to upload photos to see how they would look wearing different frames.

South Korean eyeglass brand Gentle Monster, founded in 2011, is known for its luxury eyeglasses and sunglasses. The company’s celebrity customers include Beyoncé, Rihanna, Kendrick Lamar and Billie Eilish.

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Tariffs Explained: I Have Everything You Need to Know as Walmart, Subaru Hike Prices

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Google I/O Announcements: The Latest AI Upgrades Coming to Gemini, XR and More

From its new Project Aura XR glasses to Chrome’s wants-to-be-more-helpful AI mode, Gemini Live and new Flow generative video tool, Google puts AI everywhere.

As you’d expect, this year’s Google I/O developer’s conference focused almost exclusively on AI — where the company’s Gemini AI platform stands, where it’s going and how much it’s going to cost you now for its new AI Ultra subscription plan (spoiler: $250 per month). Meanwhile, a new Flow app expands the company’s video-generation toolset, and its Android XR glasses make their debut. 

Plus, all AI usage and performance numbers are up! (Given that a new 42.5-exaflop Ironwood Tensor processing unit is coming to Google Cloud later this year, they’ll continue to rise.) 

Google’s Project Aura, a developer kit for Android XR that includes new AR glasses from Xreal, is the company’s next step in the company’s roadmap toward glasses-based, AI-driven extended reality. CNET’s Scott Stein goes in-depth in an exclusive interview with Shahram Izadi, Google’s VP and GM for Android XR about that future. And headset-based Project Moohan, developed in conjunction with Samsung, is now available, and Google’s working with Samsung to extend beyond headsets. 

For a play-by-play of the event, you can read the archive of our live blog.

Google already held a separate event for Android, where it launched Android 16, debuting its new Material 3 Expressive interface, updates to security and an update on Gemini integration and features. 

A lot of the whizzy new AI features are only available via one of its subscription levels. AI Pro is just a rebranding of Google’s $20-per-month Gemini Advanced plan (adding some new features), but Google AI Ultra is a pricier new option — $250 per month, with half off the first three months for the moment — that provides access to the latest, spiffiest and least usage-limited of all its tools and models,  as well as a prototype for managing AI agents and the 30 terabytes of storage you’re going to need to store it all. They’re both available today.

Google also wants to make your automation sound smarter with Personalized Smart Replies, which makes your generated answers sound more like you, as well as plowing through pieces of information on your device to provide relevant information. It’ll be in Gmail this summer for subscribers. Eventually, it’ll be everywhere. 

Also, it includes lots of better models, better coding tools and other details on developer-friendly things you expect from a developer conference. The announcement included its conversational Gemini Live, formerly part of Project Astra, its interactive, agentic, voice AI, kitchen sink AI app. (As Managing Editor Patrick Holland says, «Astra is a rehearsal of features that, when they’re ready for the spotlight, get added to Gemini Live.») And for researchers, NotebookLM incorporates Gemini Live to improve its… everything.

It’s available now in the US. 

Chrome AI Mode

People (that is, those over 18) who pony up for the subscriptions, plus users on the Chrome Beta, Dev and Canary tracks, will be able to try out the company’s expanded Gemini integration with Chrome — summary, research and agentic chat based on the contents of your screen, somewhat like Gemini Live does for phones (which, by the way, is available for free on Android and iOS as of today). But the Chrome version is more suited to the type of things you do at a computer rather than a phone. (Microsoft already does this with Copilot in its own Edge browser.)

Eventually, Google plans for Gemini in Chrome to be capable of synthesizing using multiple tabs and voice navigation. 

The company is also expanding how you can interact with its AI Overviews in Google Search as part of AI Mode, with interactions with AI Overviews and more agentic shopping help. It’s a new tab with search, or on the search bar, and it’s available now. It includes deeper searches, Personal Context — which uses all the information it knows about you, and that’s a lot — to make suggestions and customize replies.

The company detailed its new AI Mode for shopping, which has an improved conversational shopping experience, a checkout that monitors for the best pricing, and an updated «try on» interface that lets you upload a photo of yourself rather than modeling it on a generic body. 

Google plans to launch it soon, though the updated «try on» feature is now available in the US via Search Labs.

Google Beam

Formerly known as Project Starline, Google Beam is the updated version of the company’s 3D videoconferencing, now with AI. It uses a six-camera array to capture all angles of you, which the AI then stitches together, uses head tracking to follow your movements, and sends at up to 60 frames per second.

The platform uses a light field display that doesn’t require wearing any special equipment, but that technology also tends to be sensitive to off-angle viewing. HP is an old hand in the large-scale scanning biz, including 3D scanning, so the partnership with Google isn’t a big surprise. 

Flow and other generative creative tools

Google Flow is a new tool that builds on Imagen 4 and Veo 3 to perform tasks like creating AI video clips and stitching them into longer sequences, or extending them, with a single prompt while keeping them consistent from scene to scene. It also provides editing tools like camera controls. It’s available as part of Gemini AI Ultra. 

Imagen 4 image generation is more detailed, with improved tonality and better text and typography. And it’s faster. Meanwhile, Veo 3, also available today, has a better understanding of physics and native audio generation — sound effects, background sounds and dialogue.

Of course, all this is available under the AI Pro plan. Google’s Synth ID gen AI detection tool is also available today.

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