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Disney Plus With Ads: The Single Most-Important Detail You Should Know

I tested it for a week, and to the people who want to try it: $11 to go ad-free may not be so bad.

When it first debuted in 2019 for $8 a month, Disney Plus was considered a great value for its commercial-free access to Pixar, Marvel, Star Wars, National Geographic and the legendary Disney vault. To top that off, you can stream on four screens at a time. Though there were some major titles missing at launch for US customers, the streaming service has since become a major player.

On Dec. 8, Disney rolled out its Disney Plus Basic plan, which costs $8 per month and includes ads but no downloads. The ad-free version is now $11, but can also select from three Disney bundles. Disney owns a majority stake in Hulu, so you may wonder if Disney Plus ads play in a similar format.

I tried it out, and I can assure you it’s a different experience than Hulu’s. But I’ll note that sometimes the commercials interrupt what you’re watching at odd intervals during a scene.

For many of you, paying $11 per month to stream without ads may be worth the cost for you and your family. Here’s a rundown of what I learned while testing the new subscription plan and what you might want to consider.

Read more: Best Streaming Services for Kids

There are ads in Disney Plus kids’ content, but not all of it

When I tried Netflix with ads, I noticed there were no commercials on kids’ titles, and Disney Plus seems to be doing that for some children’s content. Though ads played during the animated Diary of a Wimpy Kid film, Rodrick Rules, there were no commercials in Bluey episodes. Encanto, however, had a preroll of ads as well as three commercial breaks during the movie. I streamed all three on an adult profile.

If you have a child’s profile set to «Junior Mode,» Disney Plus reduces the number of available titles. This applies to ad-supported and ad-free subscriptions. There are only 26 animated films you can stream on this profile type, and it excludes the most popular features, such as Encanto, Diary of a Wimpy Kid, Lightyear and even the 1950 animated version of Cinderella (which is rated G). While the limited number of TV series and movies available in Junior Mode are ad-free, you will probably want to adjust the parental controls so your kids can watch more.

Toggle off Junior Mode and change the content rating on the child profile to enable additional titles, including PG-13 and TV-14. Cinderella will be restored along with other Disney favorites like The Nightmare Before Christmas and Coco. However, many of these family-friendly releases have commercials, so count on sitting through a few ad breaks while watching Encanto, Descendants, Finding Dory and more. That’s the trade-off that could make or break this subscription option for you.

Sometimes ads won’t play

I found that when watching some shows, not all the ads would play. Disney Plus typically plays a preroll of ads before a show or movie begins that lasts either 30 or 45 seconds, and then additional ad breaks are shown on the progress bar. While watching the new Rodrick Rules movie, I sat through the preroll and then noted two commercial breaks set to play in the middle. I only watched the first set of commercials. The second break came about 30 minutes in, but for some reason, it was skipped as the movie played.

Finding Dory had three commercial breaks embedded in the middle of the film, but the second and third ad breaks were skipped. I did fast-forward through this film a few times, so I’m unsure if that affected commercial playback.

The frequency of ads varies

Like Netflix, the number of commercial breaks in a Disney Plus movie or TV show varies, but the length of each break averaged one minute. You can tell how many ad breaks are coming up by looking for dots on the progress bar. Home Alone had three ad breaks in the middle of its 1-hour, 44-minute runtime. All three lasted for one minute. 2018’s Black Panther only had one commercial break after the preroll, and it was for 60 seconds. And the aforementioned Rodrick Rules aired 60 seconds’ worth of commercials during its first break.

Encanto, which is a little over an hour and 50 minutes long, had three, one-minute commercial breaks after its preshow set of ads. The 44-minute Guardians of the Galaxy Holiday Special had two ad breaks in the middle after the preroll. One was 20 seconds long and the other didn’t play, and I did not pause or fast-forward through this movie.

In addition to a preroll, there were two 60-second ad breaks in a single 54-minute episode of Willow. I played two episodes of The Simpsons and each had a 23-minute run time. One had a 30-second set of commercials before the episode and two ad breaks during the show which lasted one minute each. The other episode had a 45-second pre-roll and two 60-second commercial breaks.

Zootopia Plus, a new animated Disney Plus series, had a short set of commercials before its nine-minute episode, but zero ads during the show. Maybe because it’s rated PG for «alcohol, implied language and kidnapping of a character»? PJ Masks, on the other hand, didn’t have any commercials at all — just like Bluey.

When compared to its rivals, Disney Plus does things differently. In one test, Hulu showed about five minutes’ worth of commercials in one 22-minute episode of Bob’s Burgers. HBO Max’s Our Flag Means Death has episodes that run for about 30 minutes. The platform ran one 25-second round of ads at the start of the show, and two more ad breaks for about 30 to 45 seconds each. Netflix shared that it airs roughly four to five minutes of ads per hour of content, and during my test, many of the commercial breaks lasted for 75 seconds each. Disney Plus is averaging about 2.5 minutes of ads per piece of content.

As far as the types of ads, there were spots for Nintendo Switch, Lego, Panera, Dior, IHG Hotels, Toyota, Barbie, Macy’s and other major brands. There was even an ad about RSV (respiratory syncytial virus). You can’t fast-forward during an ad break, and unlike Hulu, there are no random prompts asking you to select what types of ads you prefer to see.

Oh, you can’t stream Disney Plus Basic on Roku

If your go-to media player is a Roku, you’re out of luck for now when it comes to signing up for this subscription plan. According to Disney’s help center, the following ad-supported Disney Plus subscriptions are currently unavailable on Roku devices: Disney Plus Basic, Disney Bundle Duo Basic and Trio Basic. This is likely to change sometime in the future, however. For now, viewers have the option to use a different streaming device or sign up for an ad-free plan instead. I didn’t encounter any issues when streaming on a FireTV device, smart TV, Apple TV box, Chromecast, iPad or PC web browser. Your mileage may vary.

Skip this subscription if you’d rather avoid ads for your kids

The biggest question comes down to whether you prefer that your children can stream anything they want without any commercials. Junior Mode is all ad-free, but it’s missing so many titles — both animated and live-action — that kids love. Classics like Pinocchio, Cinderella and The Little Mermaid will at least play commercials before the movie begins, and may or may not feature ads in the middle of the program. The same goes for other family-friendly releases like Star Wars: Tales of the Jedi, Aladdin or Pirates of the Caribbean.

Some of you may find the ad-based experience similar to watching the Disney Channel on cable and don’t mind it. But not everyone is on board with that just to save $3. Though the price is now bumped up to $11 monthly for ad-free Disney Plus, you may want to stick with it so everyone in your household can enjoy watching without commercials.

Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

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Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

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Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know

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