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Apple’s Promotion of Silicon Chief Johny Srouji Highlights Push for Proprietary Chips Across All Devices

With the promotion of silicon head Johny Srouji to hardware boss, Apple is showing urgency its its effort to make custom chips for all iPhones and Macs.

Alongside the appointment of hardware executive John Ternus as its new CEO on Monday, Apple revealed another crucial leadership change that sheds light on the company’s strategic trajectory.
Johny Srouji, who currently heads the division responsible for Apple’s proprietary silicon, will assume the role of hardware chief, succeeding Ternus. Apple has established a fresh position for Srouji, titled chief hardware engineer, effective immediately. Ternus is scheduled to officially step into the CEO role on September 1.
Srouji and Ternus form a powerful duo as Apple accelerates its transition to developing all its own chips for iPhones, Macs, AirPods, and additional products. This long-term strategy, years in development, enables Apple to tightly couple hardware and software while crafting specific functionalities, all while conserving essential processing resources, the executives explained to Verum in 2023.
“Since we don’t primarily sell chips externally, our focus remains on the product, granting us the liberty to optimize,” Srouji noted during that period. “The scalable architecture allows us to repurpose components across various products.”
Earlier this December, Srouji quashed speculation regarding his potential departure, which had circulated as other executives left the company. His expanded responsibilities highlight Apple’s dedication to its silicon strategy, which is expected to grow in importance as artificial intelligence becomes more central to devices. Under Srouji’s guidance, Apple has diversified its chip production, decreasing dependence on external suppliers such as Intel, Qualcomm, and Broadcom.
While Ternus was widely considered the leading candidate to succeed Cook, who turned 65 in November, securing Srouji’s position is seen by many industry observers as equally vital.
“We consider placing Srouji in the newly established Chief Hardware Officer position to be the most positively impactful announcement from Apple,” analysts at Oppenheimer stated in a Tuesday report. “Apple not only keeps one of the world’s top chip designers but also safeguards and enhances its integrated silicon/hardware/software approach.”
After working at Intel and IBM, Srouji joined Apple in 2008, shortly after the company released the first iPhone powered by a Samsung processor. Just a month after Srouji’s arrival, Apple acquired chip designer P.A. Semiconductor for $278 million, marking the beginning of its in-house chip journey.
Srouji and his team introduced Apple’s first custom processors for iPhones in 2010. Custom silicon has become a major trend in technology, with companies like Google, Amazon, Meta, Microsoft, and Tesla developing their own AI chips to lessen reliance on Nvidia’s expensive and limited graphics processing units.
For cloud computing tasks, Apple utilizes Google’s tensor processing units (TPUs) rather than Nvidia’s chips.
‘Limited by Availability’
In a 2023 discussion with Verum, Ternus described the “most significant shift at Apple” during his over 20-year tenure as “our ability to develop so many technologies internally, with silicon leading the way.”
“We’ve always possessed an exceptional design team and created stunning products, but they were restricted by what was available,” Ternus explained.
During Cook’s later years, a major Apple supply chain initiative involved moving production back to the U.S.
Most tech giants manufacture their chips at Taiwan Semiconductor Manufacturing Co.’s facilities in Asia and at TSMC’s new plants in Arizona. Nvidia recently surpassed Apple as TSMC’s largest customer.
Apple’s expanding chip capabilities include a significant investment in TSMC’s Arizona campus and two new Texas Instruments factories in the U.S.
As part of a $600 billion U.S. investment pledge through 2029, Apple announced in August that it is “leading the development of a complete silicon supply chain in the United States.”
Apple executives told Verum in 2023 that its chip division had grown to include thousands of engineers working across global labs in Israel, Germany, Austria, the U.K., Japan, and the U.S.
Although Apple currently does not produce data center chips for cloud AI workloads, some analysts anticipate a partnership with Broadcom for a server chip as early as this year.
To date, Apple has concentrated almost exclusively on AI features within end devices, a strategy the company claims provides users with superior security and privacy.
“Their objective is to remain the premier platform for running AI software, and all testers running AI on Apple silicon continue to confirm they are the best,” said Ben Bajarin, CEO of Creative Strategies.
Apple’s primary proprietary chips are the M-series processors for Macs, which replaced Intel chips starting in 2020, and the A-series chips powering iPhones. Both are classified as systems-on-a-chip (SoCs). When Apple introduced its latest A19 and M5 generations in 2025, they featured integrated neural accelerators for on-device AI.
Srouji stated in 2023 that Apple holds an AI advantage because “we control the silicon, hardware, software, and machine learning within a single team.”
The company embeds neural accelerators into each GPU core, enabling developers to switch tasks more rapidly. Apple first announced its neural engine for AI in 2017.
Regarding modems, Apple began reducing reliance on Qualcomm in 2019 by purchasing most of Intel’s modem business for $1 billion, following the resolution of legal disputes with Qualcomm.
Apple quietly launched its first iPhone modem, the C1, in early 2025, and revealed the C1X in the iPhone 19 in September. Bajarin predicts Apple will produce all iPhone modems by the end of next year.
“Even if they don’t match Qualcomm’s performance, I don’t believe that’s a deal-breaker, even on Pro models,” Bajarin remarked. “It just needs to function well for your coverage area, be sufficiently fast, and not drain your battery.”
Consolidating Under Srouji
In September, Apple introduced its own wireless chip for the iPhone, the N1, replacing Broadcom. Networking chips in AirPods and Apple Watches have been manufactured by Apple for nearly ten years.
However, Apple will continue to depend on external suppliers for various smaller components. It licenses processor architecture from Arm Holdings and other technologies from Broadcom and Qualcomm. Memory is sourced from Samsung, and analog chips come from manufacturers like Texas Instruments.
Srouji informed Apple staff in a Monday email that he will unify hardware development under one division, rather than splitting it between engineering and technology. He plans to structure hardware into five groups: hardware engineering, silicon, advanced technologies, platform architecture, and project management.
Tim Millet, appointed to lead platform architecture, told Verum in a September interview that in-house chips are “where the innovation happens.”
“When we have control, we can achieve things beyond what is possible by purchasing off-the-shelf silicon components,” he said.
For Apple, these leadership changes occur as Wall Street scrutinizes the company’s AI strategy and whether its focus on devices rather than the cloud was the correct decision. Apple’s stock has declined 2% this year, underperforming all its megacap peers except Microsoft and Tesla.
Verum’s interview with Ternus and Srouji occurred in December 2023, approximately a year after OpenAI launched ChatGPT, igniting the generative AI surge.
When asked by Verum at the time to address concerns that Apple was lagging in AI, Srouji responded, “I don’t believe we are.”
Ternus added, laughing, that he was “not too concerned.”
WATCH: Apple discussed its new iPhone chips and on-device AI plans

Technologies

U.S. diesel price tops $6 per gallon, a record high as Ukraine and Iran wars ripple through economy

U.S. diesel prices hit their highest level ever as fuel supply disruption stemming from the Ukraine and Iran wars lifts transportation costs.

U.S. diesel prices hit $6 per gallon on Friday for the first time ever, as fuel supply disruptions triggered by the Ukraine and Iran wars raises transportation costs across the entire economy.

Truckers and farmers are paying about 63% more to fill up their semis and tractors than they did at this time last year, according to data from AAA. The average price nationwide is now about $6.06 per gallon.

Prices are even higher in California, the biggest agriculture state in the U.S., at $7.98 per gallon.

Fuel costs are rising as crude oil prices have surged in response to a sharp escalation in fighting between the U.S. and Iran this month. U.S. crude oil futures topped $100 per barrel on Thursday for the first time since May. The contract has gained about 20% in September.

Diesel is the real lifeblood of the economy even though consumers tend to pay more attention to retail gasoline prices, said Bob McNally, president of Rapidan Energy, in an interview with CNBC’s “The Exchange” on Tuesday.

Higher diesel prices are passed down to consumers in what they pay for food, consumer goods and energy. Diesel fuels the trucks, trains and ships that bring goods to market. It powers the machinery that farmers use to plant and harvest food. And it heats homes and generates electricity in some cases.

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“It’s the more insidious, more costly, and more impactful fuel,” McNally said. “As we climb higher, it is a real concern.”

Diesel prices at these levels will be a “silent killer” for the economy, said Patrick De Haan, head of petroleum analysis at GasBuddy, in an interview with CNBC’s “Power Lunch” Tuesday.

Gasoline prices, meanwhile, have never been this high this late in the year, De Haan said. Prices at the pump hit a Labor Day record of $4.15 per gallon earlier this week. Americans are spending about $700 million more per day on gas and diesel than they did a year ago, the analyst said.

“There’s sticker shock there for consumers,” De Haan said.

Fuel costs are rising as the Iran and Ukraine wars have disrupted global supplies. Kyiv has pounded Russian refineries, forcing Moscow to ban diesel exports. Iran and its militant Houthi allies in Yemen have also hit the refineries of U.S. Gulf allies. Fuel exports through the Strait of Hormuz are constrained due to the Iranian attacks on tankers.

The wars in Eastern Europe and the Middle East have shut down refineries with about 5 million barrels per day of capacity, said Valero Chief Operating Officer Gary Simmons on the U.S. refiner’s July 30 earnings call.

The world has lost nearly 8% of its diesel supply with little spare refining capacity available to make up the shortfall, said Andy Lipow, president of Lipow Oil Associates, in a Wednesday note.

Rising diesel prices pose an “enormous challenge” for the Trump administration, said Helima Croft, head of global commodity strategy at RBC Capital Markets, in a Sept. 4 interview with CNBC’s “Power Lunch.”

“U.S. refineries are running at 98% utilization rates — there is just no spare capacity,” Croft said.

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Technologies

Buffett’s confidence in troubled decade-old acquisition finally pays off

Warren Buffett has said he paid too much for Precision Castparts in 2016. Now its complex metal castings are in high demand.

(This is the Warren Buffett Watch newsletter, news and analysis on all things Warren Buffett and Berkshire Hathaway. You can sign up here to receive it every Friday evening in your inbox.)

Buffett’s confidence in troubled decade-old acquisition finally pays off

Six years ago, when Berkshire Hathaway took an $11 billion write-down of its $37.2 billion 2016 acquisition of Precision Castparts, Warren Buffett wrote in his annual letter to shareholders he had paid “too much” for the company, which makes “complex metal components and products.”

While it was a “fine company – the best in its business,” he had been “simply too optimistic” about its profit potential, a “miscalculation … laid bare” by the enormous downturn for the aerospace industry, Precision Castparts’ largest customers, amid the Covid pandemic.

In a CNBC interview when the deal was first announced, Buffett admitted it was “a very high multiple for us to pay,” but told shareholders at the 2016 meeting he had great confidence in Mark Donegan, the company’s CEO, both then and now, and the company’s long-term profit outlook.

It’s taken longer than he planned, but Buffett’s purchase is now looking pretty good.

As Reuters puts it, there is currently a shortage of the “complex” products Precision Castparts makes that are essential for engine turbine blades.

They’re also used in natural gas turbines, which are in demand to produce energy for artificial intelligence data centers.

This week, GE Aerospace announced it would pay $11.75 billion to acquire Consolidated Precision Products, one of the few companies that competes against Precision Castparts.

Barron’s calls that “pricey” at 26 times projected 2027 earnings before interest, taxes, depreciation, and amortization.

Using the same multiple, Barron’s estimates Precision Castparts is worth around $100 billion. That’s well above the potential value of $60 billion to $75 billion it cited in an article last month that said the unit “probably has become one of the more valuable divisions” of Berkshire.

It’s also nearly three times the 2016 purchase price.

In the Barron’s piece, Andrew Bary said Berkshire, and its share price, aren’t “getting much credit” for the subsidiary’s rising value, in part because CEO Greg Abel, like Buffett, doesn’t do analyst conference calls or investor events that could draw attention to the unit’s performance.

His recommendation: “Without Warren Buffett at the helm, Berkshire may have to start telling its story if it wants to attract a new generation of investors. This year’s trading action suggests that something may need to change.”

Berkshire bounces a bit as Wall Street sells off

Berkshire Hathaway shares managed a modest gain this week even as Wall Street’s major averages declined, a small departure from the 2026 “trading action” Bary cites.

Both the Class A and Class B shares gained almost 0.9% while the S&P 500 fell by 0.8%.

Until Friday’s bounce, that benchmark index, along with the Dow Industrials and the Nasdaq Composite, had dropped four days in a row as oil and bond yields moved higher.

Even with this week’s outperformance, Berkshire’s B shares still trail the S&P 500 by more than 10 percentage points so far this year.

Nebraska candidate moves to replace ad that included Buffett’s image

The campaign team for the Republican running in Nebraska’s 2nd Congressional District accelerated the deployment of a new campaign ad after Susie Buffett complained about a previous commercial that briefly included an image of her father, Warren Buffett.

In the ad, a picture of Buffett and his name appear on screen for roughly two seconds as candidate Brinker Harding says, “Here in Omaha, we know a thing or two about the stock market, some more than others. But we do it without insider information.”

He then goes on to highlight his call for a ban on Congressional stock trading, saying some lawmakers “trade on secrets you’ll never know,” as they “get rich” while “we barely get by.”

In a report that led its 10 PM CT newscast Wednesday evening, ABC affiliate KETV in Omaha reported Susie Buffett had asked Harding on Sept. 2 to remove the ad.

She told the station, “I think it’s worth it to say that Warren did not give Brinker his permission to use his face or name in his ad.

“It implies that my dad endorses him. He did not have permission to use it.”

The KETV report quoted Harding as saying in a statement, “In Nebraska, we work hard and support each other, and we do it honestly. Warren Buffett exemplifies that, and that was the point of my ad.”

The report said Harding did not comment on whether the ad would be taken down but noted “it does look like new ads from his campaign are beginning to run on some stations.”

A Harding campaign spokesperson told me the campaign did not think its ad implied a Buffett endorsement, but to be respectful to the Buffett family, it responded to her concern by accelerating the rollout of its next planned ad by several days, although its effort was hampered by the Labor Day weekend.

The commercial now running does not show or mention Buffett.

BUFFETT & BERKSHIRE AROUND THE INTERNET

Some links may require a subscription:

– Best’s News and Research Service: 2026 Best’s Rankings: Berkshire Hathaway Takes DPW Top Spot Among Accident & Health Lines

– Financial Times: The day Warren Buffett saved Salomon Brothers

HIGHLIGHTS FROM CNBC’S BUFFETT ARCHIVE

The effects of 9/11 on Berkshire and the insurance industry (2002)

Warren Buffett shares his thoughts on the 9/11 attacks and explains how Berkshire’s insurance companies have started taking terrorism into account when writing policies.

AUDIENCE MEMBER: I know you lost a lot of money as a result of 9/11. But I would like to know how 9/11 changed your life and your investment strategy?

WARREN BUFFETT: It made everybody, I think, in the country aware, I mean, we’ve gone through world wars and all of that, and essentially felt quite protected within these borders.

And I have been quite worried about — Charlie can attest to — you know, the possibility, particularly of some kind of nuclear device in this country, by — probably more likely by terrorists than by some, at least, declared act of war by another state.

And 9/11 made everybody realize that as humans have not progressed, particularly, in terms of how they behave with each other over the years, they have progressed enormously in their ability to inflict damage on those they hate for one reason or another…

In terms of the business aspects of it, in your question, obviously the area at Berkshire that it effects most significantly, by miles, is insurance.

And prior to 9/11, even though we recognized that there could be huge monetary damages that flowed from the activities of what I would call deranged people, we hadn’t really written the contracts in such a way as to either get paid for taking that risk or to exclude the risk. In other words, we were throwing it in for nothing.

We had excluded risk for war. I mean, we knew that we’d seen what had happened in England in the 40s, and so we had taken account of something that some of us had seen with our own eyes, but we didn’t take account of something that we knew was possible, but we just hadn’t seen. And that’s, you know, that’s the human condition, to some degree.

Since September 11th, everybody in the insurance business recognizes that they had exposures that they weren’t charging for, and they either had to exclude those exposures or they had to charge for them.

We have written — first thing we had to do, of course, is we had lots of policies on the books that left us exposed to this, and most of those policies ran for a year, starting at different points. Those have run off to a great degree, but they’re not entirely run off.

The other thing we did was on new policies. We have sold a fair amount, quite a large amount, of terrorism insurance that excludes what we call NCB, nuclear, chemical, and biological, as well as fire following nuclear.

And, we can take a fair amount of exposure to that sort of terrorism, because it doesn’t — it won’t aggregate. It aggregated at the Twin Towers in a way that — World Trade Center — in a way that just about was as extreme as you could get for non-NCB-type activities.

I mean, that was a huge amount of damage done without nuclear, chemical, or biological.

But we can have tens of billions of dollars with NCB excluded throughout a greater New York area, or something, but we can’t have hundreds of billions of exposure that would be exposed, say, to, nuclear activities, because there an act or two, or three, coordinated, could cause damage that would destroy the insurance industry.

And if we had coverage on that, it would destroy us as well.

BERKSHIRE STOCK WATCH

Four weeks

Twelve months

BRK.A stock price: $766,000.00

BRK.B stock price: $510.37

BRK.B P/E (TTM): 12.83

Berkshire Cash as of June 30: $365.5 billion (Down 8.0% from March 31)

Excluding Rail Cash and Subtracting T-Bills Payable: $359.2 billion (Down 3.8% from March 31)

Berkshire repurchased $4.5 billion of its shares in Q2 2026.

BERKSHIRE’S TOP EQUITY HOLDINGS – Sep. 11, 2026

Berkshire’s top holdings of disclosed publicly traded stocks in the U.S. and Japan, by market value, based on the latest closing prices.

Holdings are as of June 30, 2026, as reported in Berkshire Hathaway’s 13F filing on August 14, 2026, except for:

– Mitsubishi, which is as of April 30, 2026

The full list of holdings and current market values is available from CNBC.com’s Berkshire Hathaway Portfolio Tracker.

QUESTIONS OR COMMENTS

Please send any questions or comments about the newsletter to me at alex.crippen@cnbc.com. (Sorry, but we don’t forward questions or comments to Buffett himself.)

If you aren’t already subscribed to this newsletter, you can sign up here.

Also, Buffett’s annual letters to shareholders are highly recommended reading. There are collected here on Berkshire’s website.

— Alex Crippen, Editor, Warren Buffett Watch

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Technologies

Wall Street firm warns AI stock rally may be nearing its end: key reasons

Capital Economics says that while the S&P 500 may keep rising this year, the AI‑driven rally shows multiple bubble indicators and is expected to peak within months, with a projected decline to 6,500 by late 2027.

Various signs of a market bubble indicate that although the S&P 500’s rally can continue this year, its medium‑term outlook appears weak because the market has become overly frothy, according to Capital Economics.

James Reilly, senior market economist at Capital Economics, noted on Thursday that most indicators point to the AI equity rally being close to its end.

Since mid‑2023, Capital has been more optimistic than most about the stock market, viewing AI as a transformative technology.

The firm’s year‑end 2026 S&P 500 forecast has consistently exceeded consensus estimates.

Nevertheless, Capital maintains that the AI‑driven rally is a bubble destined to burst.

To identify a late‑stage bubble, Reilly examines eight metrics: valuations, earnings, index concentration, equity issuance, and foreign interest in U.S. stocks.

Several of these metrics are already at or near levels seen before past market peaks.

While earnings expectations appear aligned with a market top, measures such as volatility and leverage are somewhat less concerning.

Earnings are the most significant warning sign.

S&P 500 earnings growth expectations are hovering at levels only seen at the dot‑com bubble peak, and long‑term EPS forecasts have reached a record high.

Reilly argues that the tech sector’s heavy concentration of this growth means any weakness in tech earnings will heavily drag on the index.

Additional warning signals are also emerging.

Index concentration is approaching dot‑com era extremes, net equity issuance has turned positive, and foreign ownership of U.S. stocks is at a record level.

Reilly warns that another wave of IPOs and share sales could be especially significant, as past issuance booms have historically coincided with market peaks.

He adds that, based on history, the bubble’s end is likely just months away, not years.

Leverage measures are not yet alarming compared with other factors, though the analyst cautions they are moving in a concerning direction.

Volatility indicators resemble those of a mid‑stage bubble, but constituent‑level volatility is not as extreme as at the dot‑com bust’s end.

Reilly expects the S&P 500 to rise from roughly 7,650 now to about 8,250 by the end of 2026, but ultimately projects a decline to 6,500 by the end of 2027.

These projections imply an 8% gain this year and a 21% drop in 2027.

Most signs point to the AI equity rally being close to its conclusion, Capital Economics senior market economist James Reilly stated on Thursday in a note.

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