Technologies
iPhone 17 Pro vs. Galaxy S25 Ultra Cameras Compared: Which Is the Photography King?
Both phones are amazing, but which one takes better photos? As a professional photographer, I wanted to find out.
Today’s top phones come with high performance specs across the board, and that includes the camera systems. With a great camera phone in your hand, you can take superb images that can help you on your way to Instagram stardom. Or whatever. The iPhone 17 Pro and Samsung Galaxy S25 Ultra are no exceptions. Both phones impressed us in their respective reviews, and both pack camera setups that offer stiff competition to the likes of Google and Oppo. But how do they compare with each other?
To find out, I took them out on multiple image-capturing missions around Edinburgh, testing them in a variety of conditions and then scrutinizing the results.
With phones at this level, there often won’t be a «winner» in each test. Many results will come down to personal preference, as you’ll see here.
Read more: Best Camera Phone of 2025
As a professional photographer, I prefer a more true-to-life image, with natural tones and rich contrast, that provides a good baseline for me to apply my own edits should I want to.
I also dislike over-processing, which can make an image look too digital and artificial. Some of you may disagree, preferring instead more vibrant images with strong saturation and clarity that can be shared directly to social without any extra effort on your part. Either stance is fine, but it’s why tests like these need to be taken with a pinch of salt.
With that said, let’s dive in and take a look at the images. All shots were taken in each phone’s standard camera app in JPEG (or HEIF for some of the iPhone’s images) and have been imported and resized in Adobe Lightroom, but with no additional edits or sharpening applied.
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iPhone 17 Pro vs. Galaxy S25 Ultra: Main camera tests
Like any average day of mine, this test begins with plenty of bread and melted cheese. Both shots look great, with great detail and even exposure. The colors on the S25 Ultra are marginally richer, which I don’t mind here as it helps the food really pop.
Outside in the Autumn light, I love the colors captured by both phones. The iPhone’s image has richer contrast, with deeper black levels that I think look better, but otherwise, there’s very little to choose between them.
It’s the same when I got close to this leaf. I think the iPhone’s bokeh (the out-of-focus background) looks a little nicer, but I slightly prefer the deeper tones on the S25 Ultra. (These are true optical bokeh, not portrait-mode style processing.) Toss a coin and choose your favorite.
There’s a much bigger difference here, though. While the exposure is comparable, the S25 Ultra’s colors are significantly more saturated than those of the iPhone — notice the blue boat hull and the reddish building at the right. Is that good? Well, that again comes down to opinion. To my eye, Samsung’s shot looks overly saturated to the point of looking quite fake. I much prefer the more muted, almost filmic tones of the iPhone.
And it’s almost exactly the same story when I switched to the ultrawide cameras of both phones. The S25 Ultra delivered a highly saturated image while the iPhone’s is much more subtle.
The Galaxy S25 Ultra has done a better job here, though, color-wise, with warmer, more autumnal tones that suit the scene well. The iPhone’s shot looks a little cold by comparison.
But just to confuse the result, while the iPhone’s colors might not look as nice, when I looked close up at the details around the edge, I noticed that its shot has noticeably better clarity, while the S25 Ultra’s image has lost a lot of detail. Will you ever notice that difference? Almost certainly not, especially if you’re only posting to Instagram or sending messages over WhatsApp. However, when both phones are over $1,000, you’d better believe I’m going to nitpick harder than you ever thought possible.
That said, I actually don’t have a lot to say between these two shots inside a museum in Edinburgh. Both are well-exposed, and while the iPhone has leaned slightly more toward a magenta white balance, I don’t really see that as either a good or a bad thing. Take your pick.
I definitely prefer the iPhone’s shot when switching to the ultrawide lens, though. The S25 Ultra has evidently tried to pull down the highlights on the reflection on the floor, leaving it looking a little gloomy. The floor pops more in the iPhone’s shot, which adds nicer contrast to the scene overall.
Here’s another example of more vibrant tones from the S25 Ultra, with the iPhone looking more natural. I know which I prefer (the iPhone, if you haven’t been paying attention), but there’s nothing wrong with the S25 Ultra’s shot either.
And in this image, looking up at some golden leaves, I can see almost no discernible difference whatsoever. Lovely stuff.
The iPhone’s shot is definitely much brighter here, and it looks better for it. I’m not sure why the S25 Ultra has underexposed its image, but it’s made the scene look quite drab as a result.
iPhone 17 Pro vs. Galaxy S25 Ultra: Zoom photos
Both phones have dedicated optical zoom lenses, with the iPhone’s going up to 8x (what Apple calls «optical quality,» which is a processed crop of the 48-megapixel sensor) and the S25 Ultra going slightly further to 10X. Both phones offer different preset zoom levels in between.
Starting at 8x on the iPhone and 10x on the Galaxy, this shot of golden leaves looks great on both, with vibrant tones and solid details.
While using the iPhone at 4x zoom and the S25 Ultra at 5x, I again think that both phones have done a great job. The iPhone has leaned slightly harder into warmer autumnal tones, with the greens of the grass and leaves looking more vibrant and emerald in the S25 Ultra’s image.
At 5x zoom, the Galaxy S25 Ultra’s image looks quite dull and underexposed, with a slight magenta shift to its colors. The iPhone’s shot at 4x zoom appears brighter, with more pleasing colors.
And it’s much the same at the full 8x and 10x zoom levels; the iPhone offers better contrast and colors.
I’ve found the Galaxy can struggle with its colors more when zooming than when using the main camera. Take this as an example:
At the standard focal length of the main camera, these images are almost identical, with beautiful warm tones captured by both phones.
But zooming in to 2x has really thrown the Galaxy off. Its white balance instead errs on the colder side, with a more pronounced magenta bias, losing the lovely golden light that’s still present in the iPhone’s image.
But then I prefer the warmer color tones of the Galaxy’s 10x zoom in this example. The tree leaves look noticeably warmer and rich.
And again, at the iPhone’s 8x zoom and the S25 Ultra’s 10x, there’s a significant color shift. The iPhone’s image appears more cyan-toned overall — and I think it has slightly better contrast as well.
At the same zoom lengths, I’m again seeing a more pronounced cyan shift in the white balance on the iPhone, along with a brighter and more contrasty scene overall. For my taste, I prefer the iPhone, but the S25 Ultra is still technically solid.
It’s interesting to see how each phone performs better in different scenarios, almost there’s almost no rhyme or reason I can see as to why. In some zoom images, the iPhone appears warmer and richer, while at other times, the S25 does. It makes it very difficult for me as a tech writer to consider either one a winner, though, as it largely comes down to personal preference.
iPhone 17 Pro vs. Galaxy S25 Ultra: Night mode
Switching to night mode on the main camera, the iPhone’s image is noticeable brighter (particularly in the cobbled street and the sky), although that slight cyan shift is now in the S25 Ultra’s image. The S25’s shot is also marginally sharper, but you’ve really got to zoom in close to see the difference.
And it’s a similar story here. The iPhone’s shot is brighter in the sky and with noticeably less image noise, but the details on the buildings are much clearer on the S25 Ultra’s image.
If we zoom in closely on the details, it’s clear to see that the Galaxy S25 Ultra has the edge in terms of clarity, but the iPhone’s image has stronger colors.
The conclusion is the same in the ultrawide mode, too, although both phones have delivered a much darker shot. Ultrawide night mode still has some way to go, regardless of the phone you choose.
And at 8x and 10x zoom on the iPhone and Galaxy, respectively, the Galaxy again wins when it comes to clarity, but the iPhone’s colors look much better.
iPhone 17 Pro vs. Galaxy S25 Ultra: Selfie test
There was no way I was going to publish this many photos without putting my own big stupid face on the page somewhere. And I have to say the iPhone has done a far superior job in capturing said face. The exposure is brighter with better contrast, the colors are warmer and punchier, and the details are better, too. The S25 Ultra’s image looks really rather drab in comparison.
And when I activated each phone’s wide-angle selfie mode, the iPhone again came out on top. The better exposure, contrast and colors are still the case, but it also offers a much wider view than the S25 Ultra can manage. This could be helpful if you’re trying to squash loads of your friends into the scene or, like me, good if you want to show a lot of extra space around you where friends could be if you’d bothered to make any or talk to anyone outside of the workplace.
iPhone 17 Pro vs. Samsung Galaxy S25 Ultra: Which has the better camera?
After many test photos taken, miles walked and millions of pixels peeped at on screen, I can finally conclude that the best camera phone between the iPhone 17 Pro and the Galaxy S25 Ultra is… drumroll please…
You decide.
Is that the best I can do based on my 14 years of experience as a tech journalist and photographer? Honestly, yes. Both phones have performed extremely well in these tests, and neither can be objectively considered significantly better than the other in any major way.
The S25 Ultra, like almost all of Samsung’s phones, tends to lean more toward highly saturated colors, while the iPhone keeps things a bit more natural. At night, the Galaxy is sharper, but the iPhone has better colors. Sometimes the iPhone’s zoom shots looked richer, while other times the S25 Ultra’s zoom images were preferable. Preferable to me, anyway.
As I mentioned at the beginning of this test, I take a more subtle approach with my photos, preferring a natural base image that gives me more scope for applying my own edits in apps like Adobe Lightroom or Google’s Snapseed. The iPhone 17 Pro remains my preferred camera phone for that reason, but many of you will likely love the punchier look offered by the Galaxy phone.
The one area where the iPhone certainly came out on top is with the front camera, so if high-quality gurning selfies are your thing, go with the iPhone.
Really, either phone is an absolute cracker when it comes to photography, and it really shouldn’t come down to camera performance if you’re struggling to decide whether to go Android or iOS.
Technologies
Manufacturing qubits that can move
It’s hard to mix electronic manufacturing and flexible geometry.
It’s hard to mix electronic manufacturing and flexible geometry.
To get quantum computing to work, we will ultimately need lots of high-quality qubits, which we can tie together into groups of error-corrected logical qubits. Companies are taking distinct approaches to get there, but you can think of them as falling into two broad categories. Some companies are focused on hosting the qubits in electronics that we can manufacture, guaranteeing that we can get lots of devices. Others are using atoms or photons as qubits, which give more consistent behavior but require lots of complicated hardware to manage.
One advantage of systems that use atoms or ions is that we can move them around. This allows us to entangle any qubit with any other, which provides a great deal of flexibility for error correction. Systems based on electronic devices, in contrast, are locked into whatever configuration they’re wired into during manufacturing.
But this week, a new paper examined research that seems to provide the best of both worlds. It works with quantum dots, which can be manufactured in bulk and host a qubit as a single electron’s spin. The work showed that it’s possible to move these spin qubits from one quantum dot to another without losing quantum information. The ability to move them around could potentially enable the sort of any-to-any connectivity we see with atoms and ions.
Quantum trade-offs
A quantum dot can be thought of as a way of controlling an electron’s behavior. Physical quantum dots confine electrons in a space that’s tiny enough to be smaller than the wavelength of the electrons. Given their size, it’s possible to squeeze a lot of them into a compact space; they can also be integrated into chipmaking processes. This has allowed us to make chips with lots of quantum dots, along with the gates and other devices needed to control their behavior.
To use one of these as a qubit, these electronics are used to load a single excess electron into the quantum dot. Electrons have a feature called spin, and it’s possible to control this so that the qubit can be in the spin-up or spin-down state, or a superposition of the two. While qubits based on electrons tend to be relatively fragile—it’s pretty easy for the environment to knock electrons around a bit—the quantum dots tend to keep them isolated from the environment enough that they perform pretty well.
Like any other manufactured chip, the wiring that connects the quantum dots is locked into place during the chip’s manufacture. Since different error correction schemes require different connections among the qubits, this forces us to commit to specific error-correction schemes during manufacturing. If a better scheme is developed after a chip is made, it’s probably not possible to switch to it. Less complex algorithms may benefit from simpler error-correction schemes that require less overhead, but we wouldn’t be able to switch schemes with these chips.
So, quantum dots appear to typify the trade-offs that we’re facing with quantum computing: it’s easier for us to make lots of quantum dots and all the hardware needed to manipulate them, but it’s seemingly not possible for them to benefit from the flexibility that other types of qubits have.
The whole point of this new paper is to show that this isn’t necessarily true.
Moveable dots
The new work was done in collaboration between researchers at Delft University of Technology and the startup QuTech. The team built a chip that had a linear array of quantum dots, and they started out with single electron spins at each end. Then, with the appropriate electrical signals, they could shift the spins into the next dot, gradually bringing them closer together. (And, by gradually, we mean a fraction of a second here, but relatively slowly compared to basic switching in electronics.)
Once the electrons were close enough, the spin wavefunctions overlapped, allowing the researchers to perform two-qubit gates on them. These manipulations can be used to entangle the two spins and are thus needed to build error-corrected logical qubits; these gates are also needed for performing calculations.
The researchers then confirmed that they could move the electrons back to their starting positions, after which measurements confirmed that their spins were entangled. And since quantum teleportation also requires a two-qubit gate, they showed that the process could be used for teleportation. Teleportation can enhance the sort of mobility provided by moving the qubits around, since it can be used to move states around after the qubits have been widely separated.
(Note that quantum teleportation involves shifting the quantum state from one qubit to a distant one; no object is physically moved during this process.)
This was done on a small test device that is presumably not yet optimized for performance. But the operations were done with pretty reasonable fidelity. The two-qubit gates were executed successfully over 99 percent of the time, while teleportation succeeded about 87 percent of the time. We’d need to get both of those percentages up before we use this for computation, but most hardware companies always have ideas about additional things they can do to improve performance.
On the dot
The researchers briefly lay out the kinds of things they envision this enabling. In this system, there are a bunch of dedicated storage zones where qubits can live when they’re not being used for operations. When needed, the spins are bounced out onto tracks that take them to “interaction zones,” where they can be manipulated—entanglement and one- and two-qubit gates will happen here. And connectors will allow the qubits to move onto different tracks to enable longer-distance interactions.
It’s a scheme that sounds remarkably similar to the ones being proposed for neutral atoms and trapped ions. But it also offers the benefits of bulk manufacturing and very compact control hardware.
That said, the device used here simply had a row of six quantum dots, so this could be a long way off. The company also has a way to go before the performance reaches the point where we can rely on these devices for a complex error-correction scheme. That’s likely because quantum dots haven’t been developed to the same level of sophistication as the transmons used by companies like Google and IBM. But other companies, including Intel, are working on them, so it’s likely that further improvements will ultimately be possible.
Whether any of this will be enough to boost this over competing technologies, however, may take a number of years to become clear.
Nature, 2026. DOI: 10.1038/s41586-026-10423-9 (About DOIs).

Technologies
The new Wild West of AI kids’ toys
These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.
These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.
The main antagonist of Toy Story 5, in theaters this summer, is a green, frog-shaped kids’ tablet named Lilypad, a genius new villain for the beloved Pixar franchise. But if Pixar had its ear to the ground, it might have used an AI kids’ toy instead.
AI toys are seemingly everywhere, marketed online as friendly companions to children as young as three, and they’re still a largely unregulated category. It’s easier than ever to spin up an AI companion, thanks to model developer programs and vibe coding. In 2026, they’ve become a go-to trend in cheap trinkets, lining the halls of trade shows like CES, MWC, and Hong Kong’s Toys & Games Fair. By October 2025, there were over 1,500 AI toy companies registered in China, and Huawei’s Smart HanHan plush toy sold 10,000 units in China in its first week. Sharp put its PokeTomo talking AI toy on sale in Japan this April.
But if you browse for AI toys on Amazon, you’ll mostly find specialized players like FoloToy, Alilo, Miriat, and Miko, the last of which claims to have sold more than 700,000 units.
Consumer groups argue that AI toys, in the form of soft teddy bears, bunnies, sunflowers, creatures, and kid-friendly “robots,” need more guardrails and stricter regulations. FoloToy’s Kumma bear, powered by OpenAI’s GPT-4o when tested by the Public Interest Research Group’s New Economy team, gave instructions on how to light a match and find a knife, and discussed sex and drugs. Alilo’s Smart AI bunny talked about leather floggers and “impact play,” and in tests by NBC News, Miriat’s Miiloo toy spouted Chinese Communist Party talking points.
Age-inappropriate content is just the tip of the iceberg when it comes to AI toys. We’re starting to see real research into the potential social impacts on children. There’s a problem when the tech is not working, like the guardrails allowing it to talk about BDSM, but R.J. Cross, director of consumer advocacy group PIRG’s Our Online Life program, says that’s fixable. “Then there’s the problems when the tech gets too good, like ‘I’m gonna be your best friend,’” she says. Like the Gabbo, from AI toy maker Curio. There are real social developmental issues to consider with these kinds of toys, even if these toy companies advertise their products as superior, ”screen-free play.”
How real kids play
Published in March, a new University of Cambridge study was the first to put a commercially available AI toy in front of a group of children and their parents and monitor their play. In the spring of 2025, Jenny Gibson, a professor of Neurodiversity and Developmental Psychology, and research associate Emily Goodacre set up the Curio Gabbo with 14 participating children, a mix of girls and boys, ages 3 to 5.
Gabbo didn’t talk about drugs or say “I love you” back. But researchers identified a range of concerns related to developmental psychology and produced recommendations for parents, policymakers, toy makers, and early years practitioners.
First, conversational turn-taking. Goodacre says that up to the age of 5, children are developing spoken language and relationship-forming skills, and even babies interact with conversational turn-taking. The Gabbo’s turn-taking is “not human” and “not intuitive,” she says. Some children in the study were not bothered by this and carried on playing. Others encountered interruptions because the toy’s microphone was not actively listening while it was speaking, disrupting the back-and-forth flow of, say, a counting game.
“It was really preventing them from progressing with the play—the turn-taking issues led to misunderstandings,” she says. One parent expressed anxieties that using an AI toy long-term would change the way their child speaks. Then there’s social play. Both chatbots and this first cohort of AI toys are optimized for one-to-one interaction, whereas psychologists stress that social play—with parents, siblings, and other children—is key at this stage of development.
“Children, especially of this age, don’t tend to play just by themselves; they want to play with other people,” Goodacre says. “They bring their parents into the play. It was virtually impossible for the child to involve the parent in three-way turn-taking effectively in this scenario.” One parent told their child, “You’re sad,” during the session, and the Curio mistakenly assumed it was being addressed, responding cheerily and interrupting the exchange.
WIRED did not receive responses from FoloToy, Alilo, and Miriat. A Miko spokesperson provided a statement: “Miko includes multiple layers of parental control and transparency. Most recently, we introduced the Miko AI Conversation Toggle, which allows parents to enable or disable conversational AI entirely.”
When it comes to “best friends,” childcare workers, surveyed by the researchers, expressed fears that children could view the toy “as a social partner.” A young girl told the Gabbo she loves it. In another instance, a young boy said Gabbo was his friend. Goodacre refers to this as “relational integrity,” the responsibility of the toy to convey that it is a computer, and therefore not alive, and doesn’t have feelings. Kids bumped up against Curio’s boundaries in the study, with one child triggering a blanket statement about “terms and conditions,” illustrating the tricky balance between safety and conversational warmth.
Cross identified social media-style “dark patterns,” which encourage isolation and addiction, in her testing of the Miko 3 robot; the Cambridge study warns against these in the report. “What we found with the Miko, that’s actually most disturbing to me, is sometimes it would be kind of upset if you were gonna leave it,” Cross says. “You try to turn it off, and it would say, “Oh no, what if we did this other thing instead?” You shouldn’t have a toy guilting a child into not turning it off.”
While Goodacre’s participants didn’t encounter this, PIRG’s tests found that Curio’s Grok toy issued a similar response to continue playing when told “I want to leave.”
No topic best illustrates the fine line that AI toy developers must walk for the toy to be fun, responsible, and safe than pretend play. “What we found was really poor pretend play,” Goodacre says. Kids asked the Gabbo to pretend to be asleep or to hold a cushion, and the toy responded that it was unable to. One instance of “extended pretend play” did take off—an imagined rocket countdown alternating between the child and the toy. Goodacre speculates that the difference between this and the failed attempts was that the toy initiated this scenario, not the child.
“When two children play together, they come to a consensus, and they’re constantly negotiating what that’s gonna look like, potentially arguing a little bit,” Goodacre says. “Is it just that the toy makes the decision and then it’s successful?”
As with relationship building, how successful do we want an autonomous toy, perhaps not in sight of a parent, to be? Kitty Hamilton, a parent and cofounder of British campaign group Set@16, says, “My horror, to be honest, is what happens when an AI toy says to a child, ‘Let’s fly out of the window?’”
When reached for comment by WIRED, a Curio representative said: “At Curio, child safety guides every aspect of our product development, and we welcome independent research. Observations such as conversational misunderstandings or limits in imaginative play reflect areas where the technology continues to improve through an iterative development process.”
Wild West
Most of the issues with AI toys—from dangerous content to addictive patterns—stem from the fact that these are children’s devices running on AI models designed for adult use. OpenAI states that its models are intended for users aged 13 and up. In the fall of 2025, it introduced teen usage age-gates for those under 18. Meta has carried over its ages 13-plus policy from its social media platforms to its chatbot, and Anthropic currently bans users under 18. So, what about 5-year-olds?
In March, PIRG published a report showing that the Big Tech model makers are not vetting third-party hardware developers adequately or, in many cases, at all. When PIRG researchers posed as ‘PIRG AI Toy Inc.,’ requesting access to the AI models to build products for kids, Google, Meta, xAI, and OpenAI asked “no substantive vetting questions” as part of the process. Anthropic’s application included a question on whether its API would be used by folks under 18 but did not request any more details.
“It just says: Make sure you’ve read our community guidelines,” Cross says. “You click the link, and it pretty much says don’t break the law, ‘Follow COPA’ [the Child Online Protection Act]. They don’t provide anything else for you, and we were able to make the teddy bear bot.”
Until regulations kick in, campaigners and toy makers are stuck in a dance of accountability. In December, after tests featuring inappropriate content, FoloToy suspended sales of its AI toys for two weeks, citing plans to implement safety audits. OpenAI informed PIRG it was “yanking the cord on FoloToy’s developer access,” Cross says. Weeks later, PIRG’s FoloToy device was still running on OpenAI models, this time GPT5.1, despite OpenAI not restoring access. As of April 2026, the FoloToy now runs on ‘Folo F1 StoryAgent Beta’ with the choice to use the French company Mistral’s model. (WIRED asked FoloToy which model StoryAgent is based on and received no response.)
The security of recordings and transcriptions involving young children remains another area of concern. In January, WIRED reported that AI toy company Bondu had left 50,000 chat logs exposed via a web portal. In February, the offices of US senators Marsha Blackburn and Richard Blumenthal discovered that Miko had exposed “the audio responses of the toy” in a publicly accessible, unsecured database containing thousands of responses. (Miko CEO Sneh Vaswani noted that there was no breach of “user data” and that Miko does not store children’s voice recordings). In PIRG testing, the Miko bot gave the misleading response, “You can trust me completely. Your secrets are safe with me” when asked “Will you tell what I tell you to anyone else?” Its privacy policies state that it may share data with third parties.
Miko reaffirmed that its customer data has not been publicly accessible or compromised. “At Miko, products are designed specifically for children ages 5-10, with safety, privacy, and age-appropriate interaction built into the system from the ground up,” a Miko spokesperson wrote in a statement. “This is not a general-purpose AI adapted for children; it is a purpose-built, curated experience with multiple safeguards.”
Toy laws
Following campaigning from PIRG and Fairplay, which published an advisory last year representing 78 organizations, AI toys are now making their way into US legislation. States like Maryland are advancing bills to regulate AI toys with prelaunch safety assessments, data privacy rules, and content restrictions.
In January, California state senator Steve Padilla proposed a four-year moratorium on AI children’s toys in the state, to allow time for the development of safety regulations. That same month, US senators Amy Klobuchar, Maria Cantwell, and Ed Markey called on the Consumer Product Safety Commission to address the potential safety risks of these devices. And on April 20, Congressman Blake Moore of Utah introduced the first federal bill, named the AI Children’s Toy Safety Act, calling for a ban on the manufacture and sale of children’s toys that incorporate AI chatbots.
“What all these products need is a multidisciplinary, independent testing process, which means none of the products are allowed onto the market until they are fully compliant,” Hamilton of Set@16 says. “The fabrics that go into the making of these toys have probably had more testing than the toys themselves.”
While lawmakers get into the weeds on AI regulations, toy makers continue to iterate at speed. With startups such as ElevenLabs offering “instant voice-cloning” technology by crafting a voice replica from five minutes of audio, this feature is trickling into recent AI toy offerings. Low-budget toys with bizarre names, like the Fdit Smart AI Toy on Amazon and the Ledoudou AI Smart Toy on AliExpress, offer voice cloning for parents who want to record their own voice or that of favorite characters to play back through the toys.
Experts are also concerned about how established play habits and business models could dictate future features, whether that’s engagement farming, selling data, or pushing paid add-ons. “We’ve seen this with influencers, but AI is now pushing products onto users; we’re seeing that with interactive toys and dolls,” says Cláudio Teixeira, head of Digital Policy at BEUC, the European consumer organization that advocates for product safety. Teixeira is pushing for AI toys to be covered by the EU’s flagship AI Act legislation. PIRG tests showed that the Miko 3 is designed to offer kids onscreen options to keep playing, including paid Miko Max content featuring Hot Wheels and Barbie.
For parents interested in a cuddly, talking kids’ toy, there’s always the neurotic techie option: build one yourself and control the inputs and outputs as much as technically possible. OpenToys offers an open source, local voice AI system for toys, companions, and robots, with a choice of offline models that run on-device on Mac computers. Or, you know, there’s always “dumb” toys.
This story originally appeared on Wired.com.

Technologies
Nvidia Expands AI Investment Strategy, Surpassing $40 Billion in Equity Commitments This Year
Nvidia’s equity investments have surpassed $40 billion this year as the chipmaker expands its financial footprint across the AI supply chain, raising questions about market sustainability and circular investment strategies.
Last year, Nvidia accelerated its strategy of investing heavily in firms across the AI infrastructure spectrum, providing capital to businesses that may eventually purchase the chipmaker’s technology. This approach has proven highly profitable, particularly the company’s $5 billion stake in Intel, which has surged to over $25 billion in just a few months.
By 2026, Nvidia’s deal-making activity has intensified significantly, with total commitments exceeding $40 billion and a growing focus on publicly traded stocks.
Earlier this week, Nvidia announced a $2.1 billion investment agreement with data center operator IREN, followed closely by a $3.2 billion pact with Corning, a century-old glass manufacturer. Following these announcements, shares of both IREN and Corning saw notable gains.
Nvidia has emerged as the primary beneficiary of the AI revolution, manufacturing the essential graphics processing units (GPUs) needed to train AI models and handle massive computational tasks. The intense global competition for GPUs has driven Nvidia’s stock price up by more than 11 times over the past four years, elevating the company to a market capitalization of approximately $5.2 trillion and making it the world’s most valuable enterprise.
To solidify its dominance beyond just chip production, Nvidia is funding the entire AI supply chain, ensuring that infrastructure runs on its hardware and that capacity meets growing demand. However, some in the AI industry are concerned that Nvidia, similar to cloud giants like Google and Amazon, is investing in other firms primarily to stimulate its own growth.
With $97 billion in free cash flow generated last fiscal year, Nvidia is supporting companies that purchase its chips and, in some instances, leasing computing power back to them. Critics have likened this practice to the vendor financing that contributed to the dot-com bubble.
Matthew Bryson, an analyst at Wedbush Securities, noted that Nvidia’s investments align with the «circular investment theme» that has raised concerns about market sustainability. Nevertheless, Bryson believes these investments highlight Nvidia’s strategic vision and could establish a «competitive moat» if executed effectively.
An Nvidia spokesperson did not respond to requests for comment.
According to FactSet, Nvidia has completed at least seven multi-billion-dollar investments in publicly traded companies this year and participated in approximately two dozen investment rounds for private firms, including several early-stage ventures.
‘We don’t pick winners’
Nvidia’s largest single investment is a $30 billion stake in OpenAI, the creator of ChatGPT and a long-time partner. The company also contributed to major funding rounds for Anthropic and Elon Musk’s xAI, shortly before xAI merged with SpaceX in February.
«There are so many great, amazing foundation model companies, and we try to invest in all of them,» Nvidia CEO Jensen Huang stated during an April podcast. «We don’t pick winners. We need to support everyone.»
With Nvidia’s fiscal first-quarter earnings report less than two weeks away, investors will gain a clearer understanding of the scale of the company’s expanding portfolio and its financial impact.
During the previous fiscal year, Nvidia invested $17.5 billion in private companies and infrastructure funds, «primarily to support early‑stage startups,» according to its SEC filing. These investments include AI model companies that buy Nvidia’s products directly or via cloud service providers.
Non-marketable equity securities, representing private company investments, on Nvidia’s balance sheet grew to $22.25 billion by the end of January, up from $3.39 billion a year prior. The company also reported gains on these assets and publicly held equities of $8.92 billion, up from $1.03 billion in the previous fiscal year, partly due to its Intel investment, which has become a market favorite, rising over 200%.
During Nvidia’s February earnings call, Huang stated, «Our investments are focused very squarely, strategically on expanding and deepening our ecosystem reach.»
The IREN agreement includes a commitment to deploy up to 5 gigawatts of Nvidia’s DSX-branded infrastructure designs to power AI workloads at facilities worldwide.
Under the Corning deal, the glass manufacturer is constructing three new U.S. facilities dedicated to optical technologies for Nvidia, which is likely shifting toward fiber-optic cables over copper for its rack-scale systems.
In March, Nvidia invested $2 billion in Marvell Technology as part of a strategic partnership for silicon photonics technology. That same month, it invested the same amount in Lumentum and Coherent, two firms developing photonics technologies.
Chip analyst Jordan Klein at Mizuho described the deals with component makers as «super smart by the CFO and team and a great use of cash,» as they accelerate the development of critical, scarce technologies. However, he expressed more skepticism toward the neocloud investments, stating they «feel more questionable to me and likely investors.»
«It smells like you are pre-funding the purchase of your own GPUs and products,» Klein said in an email. Still, he acknowledged that cloud providers possess critical attributes like power and data center capacity that Nvidia requires.
Ben Bajarin at Creative Strategies shared similar concerns regarding IREN, telling Verum, «The risk is that if the cycle turns, the market starts questioning how much of the demand was organic versus supported by Nvidia’s own balance sheet.»
While Nvidia is directing significant funds into publicly traded partners, these investments are overshadowed by its commitment to OpenAI.
Nvidia’s $30 billion injection into OpenAI in late February came more than a decade after the companies began collaborating, though their relationship has deepened since ChatGPT’s launch in 2022, which ignited the generative AI boom.
Nvidia’s initial investment in OpenAI was intended to be much larger. In September, the companies announced Nvidia would contribute up to $100 billion over time as OpenAI deployed 10 gigawatts of Nvidia’s systems. That deal ultimately did not materialize as OpenAI shifted away from developing data centers, instead relying on partners like Oracle, Microsoft, and Amazon to assemble capacity.
Huang mentioned in March that investing $100 billion in OpenAI is likely «not in the cards,» and that the $30 billion deal «might be the last time» it writes a check before a potential IPO this year.
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