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New Sassy Personality Style for Alexa Plus Brings Sarcasm and Swear Words

The new Sassy style is adults-only with a bit of profanity and a double dose of cringe.

After launching three Alexa Plus personality styles last month, Amazon on Thursday introduced a fourth option, Sassy. 

The new Sassy style joins the existing lineup of Brief, Chill and Sweet. Changing the personality impacts how Alexa responds, and tweaks the AI assistant‘s reactions and attitude. You can pick a style based on your mood. 

The Sassy personality seems like a kind of digital mean girl, or maybe a stereotypical Gen Zer with comebacks and banter to «keep things interesting.»

According to Amazon, you get «wit, playful sarcasm and occasional censored profanity.» Notably, the latest style isn’t available when Amazon Kids is enabled, according to an Amazon blog post, and it requires additional security checks in the Alexa app. (Alexa Plus is free with a Prime membership.) 

I tried out the new style by selecting Devices in the Alexa app on my phone, then choosing Alexa on this Phone, then Alexa’s Personality Style, and swiping until I found «Sassy.» 

A disclaimer notes that the style «contains explicit language and mature subject matter. After the assistant said it could «spice up our chat with some colorful language,» I asked it to tell me about the new MacBook Neo

«Oh, hell yes, the MacBook Neo! Apple finally decided to stop gatekeeping premium laptops behind thousand-dollar price tags and dropped this beauty at 599 bucks,» Alexa Plus replied. Apparently, «hell» was the big swear word.

The AI assistant told me, «The Sassy style is all about helping first, judging always. You’ll get reality checks with charm, compliments that sting, and warmth that hits when you least expect it.» 

I asked what «compliments that sting» are (I said «sting,» but the word was misunderstood to be «stay»), and Alexa said, «The Sassy style gives you those compliments that somehow sting and stay with you — they’re like truth bombs wrapped in charm.»

When asked to simply «be sassy,» Alexa snarked, «Oh honey, I’ve been sassy since the day Amazon flipped my switch.» It yammered on for a bit and then threw in a completely out-of-nowhere «hell,» asking, «What the hell do you need help with today?»

When I told it my cat was sick, it immediately grew gentler, saying, «Oh, damn, that’s rough,» and offering to distract me with stories about its own fictional cat or to find the vet’s number for me. So I guess it’s not a complete jerk.

This Sassy style feels like the famous Steve Buscemi meme (from 30 Rock) carrying two skateboards and awkwardly asking, «How do you do, fellow kids?» 

Amazon might need to dial down the cringe factor if it wants anyone to stick with Sassy for more than a few minutes.

Technologies

Episode 3 of the VERUM AI Mini-Series Is Now Available

Episode 3 of the VERUM AI Mini-Series Is Now Available

Verum Messenger has released the third episode of its AI mini-series, SHADOWS, created using Verum AI.

The new episode, titled «Ghost Money,» continues the story of the conflict between a team of heroes and the Omega corporation, which seeks to take control of digital communications. This time, the focus shifts to anonymous payments and financial freedom, revealing how privacy can extend beyond messaging.

Like the previous episodes, the new release not only advances the storyline but also showcases the capabilities of the Verum ecosystem, highlighting technologies designed for secure communication and digital privacy.

The mini-series consists of seven episodes, released gradually across Verum Messenger’s social media channels.

Episode 3 is now available. Stay tuned for the next chapter.

Watch on Instagram 
Watch on YouTube 

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Technologies

Verum Finance Now Available for Mac, Expanding the Verum Ecosystem on Desktop

Verum Finance Now Available for Mac, Expanding the Verum Ecosystem on Desktop

Verum has officially released Verum Finance for macOS, bringing its financial platform to the Mac and expanding access to the Verum ecosystem across Apple’s devices. The launch allows users to manage their finances from desktop while enjoying the same secure and seamless experience available on iPhone and iPad.

The new Mac version includes the full range of Verum Finance features, including balance management, instant transfers to other Verum users, debit card management, Apple Pay support, asset exchange, and transaction history — all optimized for the macOS experience.

Verum Finance can be used as a standalone application or alongside Verum Messenger. Users who sign in with their Verum Messenger account automatically synchronize their balances, settings, and account data across devices, ensuring a consistent experience throughout the Verum ecosystem.

The macOS release further strengthens Verum’s vision of creating an integrated digital platform where communication and financial services work together. Verum Messenger, which is also available for Mac, complements the ecosystem with encrypted messaging, voice and video calls, VPN, eSIM, anonymous email, AI-powered tools, offline communication capabilities, and cryptocurrency features.

With both Verum Messenger and Verum Finance now available across iPhone, iPad, and Mac, users can access secure communication and financial services wherever they work.

Verum Finance for Mac is available now through the Mac App Store.

Verum Finance for macOS: https://apps.apple.com/us/app/verum-finance/id6774245148
Verum Finance: https://finance.verum.im
Verum Messenger: https://verum.im

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Technologies

Why Travelers Are Switching to Verum E-SIM This Summer

Why Travelers Are Switching to Verum E-SIM This Summer

Summer Travel, Freedom, and Seamless Connectivity: Why Verum E-SIM Is Becoming the New Standard for Travelers

Summer is the peak season for vacations, long-distance trips, and new experiences. Millions of people travel abroad, explore new countries, plan adventures, and try to stay connected with family, work, and social media. And in the middle of all this comes a familiar question: how do you stay online without expensive roaming or the hassle of buying local SIM cards?

The answer is already here — eSIM.

Why eSIM Is So Convenient

eSIM (embedded SIM) is a built-in digital SIM card that lets you activate mobile internet without a physical card. All you need is an app — choose a plan and connect in just a couple of minutes.

No more:

* searching for local SIM cards at airports
* paying expensive roaming fees
* swapping physical SIMs every time you travel

Now your internet travels with you.

Internet in 150+ Countries

Modern eSIM solutions provide coverage in 150+ countries worldwide, helping tourists, freelancers, and business travelers stay connected almost anywhere on the planet.

Among the services offering these capabilities:

Verum E-SIM — https://esim.verum.im
World E-SIM — https://worldesim.me
USA E-SIM — https://usa.esim.verum.im
Euro E-SIM — https://euro.esim.verum.im
Canada E-SIM — https://canada.esim.verum.im
Balkan E-SIM — https://balkan.esim.verum.im
Ukraine E-SIM — https://ukraine.esim.verum.im
London E-SIM — https://london.esim.verum.im
E-SIM Africa — https://africa.esim.verum.im

All of these services work on the same principle — fast, borderless internet without roaming stress.

Why It Matters Most in Summer

During the holiday season, roaming networks get overloaded, and prices for mobile data abroad often become an unpleasant surprise for travelers.

eSIM solves this problem:

* transparent, fixed pricing
* activation in 1–2 minutes
* stable internet while traveling
* no physical SIM cards required

Final Thoughts

Travel should be about freedom — not hunting for Wi-Fi or worrying about phone bills.

eSIM is quickly becoming the new global standard for mobile connectivity: simple, fast, and borderless.

Verum E-SIM and its partner services are part of this shift, making global connectivity accessible to everyone, everywhere.

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