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AT&T Revamps Its Unlimited Plans With Simpler Names and More Data

Slapping a 2.0 version number on plans makes them sound new, but what’s actually changed? Let’s check the details.

AT&T updated its unlimited data phone plans to 2.0 versions on Thursday, launching AT&T Premium 2.0, AT&T Extra 2.0 and AT&T Value 2.0 options. In software, when products get boosted by a full version number, it means there’s plenty of new material. But does this move signal an overhaul of the company’s 5G lines or just a cosmetic refresh?

These plans replace the AT&T Value Plus VL, Unlimited Extra EL and Unlimited Premium PL plans. However, the carrier also cut its Unlimited Starter SL plan, which served as the entry-level plan (you had to know where to look to find the limited, but cheaper, Value Plus VL plan). Essentially, all but the highest-tier plan are slightly more affordable; while the AT&T Premium 2.0 plan is pricier than the one it replaced, it offers unlimited high-speed data and much more hotspot data.

If you’re looking to upgrade your existing AT&T plan, shopping for a new provider or looking to compare carriers, keep in mind that AT&T plans let each person on an account have their own plan. So you might set up a package where one person has the Premium 2.0 plan for unthrottled 5G speeds and another, such as a child, is set up with the Value 2.0 plan to save money.

Also, if you’re on a current AT&T plan, you won’t be automatically moved to one of the new plans. If you do want to make the jump, you’ll incur a line activation fee of up to $50. And keep in mind that the pricing below is the AutoPay amount; carriers provide a discount (usually $10) if you sign up for automatic payments.

One nice change is that the new plans are priced with round numbers. For example, the Value Plus VL plan was priced at $50.99 for one line, and the Value 2.0 plan is $50 (in comparisons below, I’ve rounded up the old prices to full-dollar amounts). Taxes and fees get added on top of that, so you’ll never see a round-number bill, but I’d like to think it’s a quiet acknowledgement that pricing things one penny below a larger number is insulting to customers.

Let’s dig into the details.

Value 2.0, the budget plan

The Value 2.0 plan replaces both the Value Plus VL plan and the retired Unlimited Starter SL plan and costs $50 a month for a single line or $120 a month when you have four lines on the account. That’s $1 per line cheaper than Value Plus VL.

For that, you get 5GB of high-speed 5G data, and then unlimited data dropped to a paltry 128Kbps speed for the rest of the month. Calling and texting are unlimited.

You can also use up to 3GB of high-speed hotspot data to share the cellular connection with other devices, also slowed to 128Kbps after hitting the limit. The Value Plus VL plan did not offer hotspot data.

It also includes unlimited talk, text and data between the US, Mexico and Canada.

Extra 2.0, more fast data for not much more money

The Extra 2.0 plan costs $70 a month for a single line or $160 a month for four lines, which is $6 cheaper for one line and $4 cheaper for four lines compared with the old Unlimited Extra EL plan.

The Extra 2.0 plan includes 100GB of high-speed data (with the caveat that speeds can be slowed if the network is busy), which drops to 128Kbps speed until the next month’s billing cycle. That’s a boost over the 75GB offered on the Unlimited Extra XL plan.

For hotspot data, the new plan includes 50GB of high-speed data, which is 20GB more than its predecessor.

As with the Value 2.0 plan, international options include unlimited talk, text and data between the US, Mexico and Canada.

Premium 2.0, for faster everything

Replacing the Unlimited Premium PL plan is the Premium 2.0, which costs $90 a month for a single line and $220 a month for four lines. Those prices are actually higher than the Unlimited Premium PL plan, which came in at $86 for a single line and $204 for four lines.

For that bump in cost, you’re getting unlimited 5G talk, text and high-speed data with no throttling.

Hotspot data has a 100GB cap before dropping to 128Kbps speed, which is 40GB more than the Unlimited Premium PL plan.

As for international calling and data, unlimited talk, text and high-speed data are available in 20 Latin American countries.

AT&T also has plans for cellular-enabled tablets ($21 a month) and wearables like smartwatches ($11 a month). If you subscribe to the Premium 2.0 plan, that pricing is reduced by 50%.

A few thoughts on the new AT&T plans

What AT&T’s plans lack, at least compared to the other carriers, is any streaming perks or bundled services. The 4K streaming option of the Premium 2.0 plan opens a wider data pipeline for services such as Netflix that support 4K playback, but you’re still paying separately for those entertainment subscriptions.

In contrast, T-Mobile bundles Netflix and Hulu (both with ads) and offers Apple TV for an extra fee on its Experience Beyond and Better Value plans. Verizon takes a different approach with streaming packages, which you can choose at discounted prices instead of subscribing to them separately.

I also want to mention that I’m glad the plan names are no longer burdened with the VL, EL and PL extensions. Mobile plans are full of details as it is — always read the fine print before you sign up for one — so I appreciate conveying them to customers in ways that don’t sound like internal spreadsheet codes.

Even though the new plans carry 2.0 version numbers, I’d honestly rate them more like 1.5 based on their features and pricing, except for the Premium 2.0 plan, which is more expensive than the Unlimited Premium PL plan. As usual, if you’re happy with the plan you’re on, you’re fine sticking with it. But if you’re running up against high-speed data limits or considering AT&T as a replacement for another carrier, it’s worth looking at the details to see if one of the new plans works for you.

Read more: Speaking of AT&T, this week marked the 150th anniversary of the first phone call and the company committed to spending $250 billion on infrastructure improvements. I also spoke with AT&T FirstNet folks during the 2025 Las Vegas Grand Prix about how they support customers and first responders during massive events like the Formula 1 race.

AT&T 2.0 Plans and Plans They Replace

Price for 1 line, per month Price for 4 lines, per month High-speed data Mobile hotspot
AT&T Value 2.0 $50 $120 5G 3GB
AT&T Extra 2.0 $70 $160 100GB 50GB
AT&T Premium 2.0 $90 $220 Unlimited 100GB
Old: AT&T Value Plus VL $51 $124 Unlimited, but could be slowed if network is busy None
Old: AT&T Unlimited Starter SL $66 $144 Unlimited, but could be slowed if network is busy 5GB high-speed, then unlimited at 128Kbps
Old: AT&T Unlimited Extra EL $76 $164 75GB, then speeds could be slowed if network is busy 30GB high-speed, then unlimited at 128Kbps
Old: AT&T Unlimited Premium PL $86 $204 Unlimited high-speed data 60GB high-speed, then unlimited at 128Kbps

Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

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Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

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Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know

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