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Comparing AT&T vs. Verizon: Which Carrier Is Best for You?

With more choices and ever-shifting phone plans across the market, we look at two of the big three carriers.

Choosing a phone plan involves comparing a lot of options, from 5G speeds to perks like included streaming services. To make sense of how they compare, we’re looking at the specifics of two of the biggest cellular companies in the US, AT&T and Verizon.

Note: Are you reading this because you were affected by the massive Verizon outage and looking for other options? Such events are limited, but be sure to also check our recommendations for Best Cellphone Plans and Best Unlimited Data Plans.

AT&T

AT&T is the largest wireless carrier in the US, and its plan options are straightforward. It recently enabled a block of spectrum licenses it bought from EchoStar that have boosted 5G performance across its network.

Verizon

Verizon wrapped up 2025 on shaky footing, following an abrupt CEO transition and cost-cutting, including layoffs and planned store closures. However, one positive consequence of that for customers was lower plan prices across the board. From a network standpoint, Verizon is still a strong choice if you’re within its coverage umbrella. It’s also the most flexible option among the major carriers when mixing plans and perks.

Do you have AT&T or Verizon coverage where you are?

Before we even get into specs and features, check that you’re covered by AT&T’s or Verizon’s network where you expect to use your phone. All of the major carriers in the US have broad coverage across the country, so you’re likely served by one or all of them. If you haven’t already, look up your location on the AT&T coverage map and the Verizon coverage map.

However, keep in mind that the carriers’ maps, although they can zoom in to the neighborhood level, may not accurately reflect the network conditions on the ground. You may see fast 5G speeds on the map, but local interference, population density or physical structures could mean actual connections are not as robust. If possible, ask friends, family or someone you know in your area about their experiences with their carriers.

AT&T vs. Verizon: Comparing price and value

Carriers base their plan prices on the number of lines in use — typically phones, but it’s also common to have cellular access on a smartwatch or a tablet. As you add more lines, the per-line cost goes down. Wireless providers want you to sign up for the most expensive plan with the most features, but often, there are more affordable options.

Comparing single-line plans

For customers looking for a single line, AT&T’s plans have the advantage in this matchup. The unlimited AT&T Value Plus VL plan begins at $51 a month. To view it, click “Other Plans” on AT&T’s phone plans page. The company also has a 4GB plan for $50, but the extra buck you pay for unlimited data is worth it. The top AT&T Unlimited Premium PL plan costs $86 a month for one line.

Verizon’s plans include a single line on the Unlimited Welcome plan for $55 a month and rises to $80 for the Unlimited Ultimate Plan. It’s worth mentioning that the Unlimited Welcome plan also offers basic 5G speeds, not the faster 5G Ultra Wideband that’s included in the Unlimited Ultimate and Unlimited Plus plans, even if you’re in an area that supports 5GUW. 

In contrast, AT&T allows full 5G speeds among all its plans, but reserves the right to slow data speeds if the network is busy on its Value Plus VL plan; the Unlimited Premium PL plan delivers consistent high-speed data regardless of how much you use.

Single-line advantage: AT&T

Comparing multiple-line plans

As you add more lines, the plans from the two companies get closer in cost. For example, a family of four on the AT&T Value Plus PL plan pays $31 per line, or $124 a month. Choosing the high-end Unlimited Premium PL plan costs $51 per line, or $204 a month.

Verizon’s plans for four lines start at $25 per line for Unlimited Welcome, or $100 a month. The Unlimited Ultimate plan costs $50 per line, or $200 a month.

In this case, Verizon’s basic offering is cheaper than AT&T, but remember that you’re giving up faster 5G speeds. On the top end, though, they’re both about even in terms of cost.

When calculating your outlay, don’t forget that both companies add the taxes and regulatory fee amounts on top of the plans’ base prices. 

Also, these prices are based on discounts applied by signing up for Auto Pay and paperless billing connected directly to a bank account. Without Auto Pay, the plans for each company cost $10 more per month. AT&T notes in its fine print that the discount is $5 if you enroll in Auto Pay with a debit card or a Citi card, and there’s no discount if you use a credit card. Verizon applies the $10 discount when the monthly payment is withdrawn from a bank account or a Verizon Visa card.

Four-line advantage: Split — AT&T for a single line plan, Verizon for multiple lines (with the caveat that you’re getting slower 5G speeds).

Price for 1 line, per month Price for 4 lines, per month
AT&T Value Plus VL $51 $124
AT&T Unlimited Starter SL $66 $144
AT&T Unlimited Extra EL $76 $164
AT&T Unlimited Premium PL $86 $204
Verizon Unlimited Welcome $55 $100
Verizon Unlimited Plus $70 $160
Verizon Unlimited Ultimate $80 $200

AT&T vs. Verizon: Comparing perks

If you’re looking only for a plan that lets you connect online and make calls, the basic tiers or even prepaid plans make a lot of sense. However, today’s unlimited plans also have features and perks designed to sway your choice, from mobile hotspot data to discounted video streaming services. This is where things can get interesting, especially when comparing AT&T and Verizon.

That’s because Verizon takes a different approach from other carriers. AT&T has more perks the higher up the plan scale you go; with Verizon, you choose a core plan and then add the perks you want for extra cost, usually less than if you were to get something like a streaming service on its own.

Hotspot data

When you’re away from a Wi-Fi network and want to connect multiple devices, such as a tablet or laptop, your phone can act as a Wi-Fi hotspot. Carriers offer a set amount of high-speed hotspot data and then throttle the bandwidth after the limit has been reached.

For both companies, the least expensive plans — AT&T ValuePlus VL and Verizon Unlimited Welcome — don’t include hotspot data; however, Verizon offers a 100GB add-on for an additional $10 per month. AT&T’s Unlimited Starter SL plan, at $36 per line for four lines, comes with 5GB of hotspot data monthly.

The next tier up for both companies — AT&T Unlimited Extra EL and Verizon Unlimited Plus — offer 30GB of high-speed hotspot data. But it’s at the top end where there’s a significant difference with this comparison: AT&T Unlimited Premium PL has 60GB of data, while Verizon advertises Unlimited Ultimate as unlimited hotspot data. Although when you read the fine print, it guarantees 200GB of high-speed data and then kicks the rate down to 6Mbps after that. Still, Verizon’s offer is more generous, and with the price drops in late 2025, you’re paying about the same as AT&T ($50 per line compared with $51 per line at AT&T).

Hotspot advantage: Verizon

Streaming services and other perks

The carriers have smartly recognized that we all have too many streaming services that add up and have bundled subscriptions that are tied to their plans. Or rather, some of them have. AT&T either didn’t get the memo or chose to focus on its core features, because you won’t find specific partnerships with streaming services for its wireless plans. The Unlimited Premium PL plan offers 4K-quality streaming for enhanced video quality, but this is a general setting. You’re on your own for streaming service subscriptions.

Verizon not only offers streaming services and other add-ons, but it lets you choose which ones you want to include — for additional costs. For example, after you’ve chosen your main plan, you can add streaming bundles such as Disney Plus/Hulu/ESPN Plus (with ads) or Netflix/HBO Max (with ads), each for $10 a month. Other options include Apple One ($15), YouTube Premium ($10), Apple Music Family ($10) and Fox One ($15). There are feature-based perks, too, such as the aforementioned 100GB of hotspot data ($10), three TravelPass days ($10) and Google AI Pro ($10).

One more welcome perk: both carriers offer call screening and spam blocking features. AT&T calls its service ActiveArmor, although it has fewer features on the less expensive plans. Verizon’s service is called Call Filter, which has basic spam blocking and more features available for an added cost.

Streaming services and perks advantage: Verizon

High-speed data Mobile hotspot Int’l Call/Data Streaming
AT&T Value Plus VL Unlimited, but could be slowed if network is busy None Extra: International Day Pass for $12/day, International Calling for $15/mo per line Not included
AT&T Unlimited Starter SL Unlimited, but could be slowed if network is busy 5GB high-speed, then unlimited at 128Kbps Extra: International Day Pass for $12/day, International Calling for $15/mo per line Not included
AT&T Unlimited Extra EL 75GB, then speeds but could be slowed if network is busy 30GB high-speed, then unlimited at 128Kbps Extra: International Day Pass for $12/day, International Calling for $15/mo per line Not included
AT&T Unlimited Premium PL Unlimited high-speed data 60GB high-speed, then unlimited at 128Kbps Unlimited talk, text and high-speed data in 20 Latin America countries. International Day Pass for $12/day, International Calling for $15/mo per line Not included
T-Mobile Experience Beyond Unlimited Unlimited Unlimited talk and text; 30GB high-speed data in Mexico and Canada/215+ countries, then unlimited at 256 kbps Netflix Standard with Ads; Hulu with Ads; Apple TV for $3/mo
Verizon Unlimited Welcome Unlimited 5G (not 5GUW) None Unlimited talk and text in Mexico & Canada. 2GB/day high speed data, then unlimited 3G speed. TravelPass charge of $12/day for each day you use your mobile Disney/Hulu/ESPN with Ads: $10/mo Netflix/HBO Max with Ads: $10/mo Apple One: $15/mo Apple Music Family: $10/mo YouTube Premium: $10/mo
Verizon Unlimited Plus Unlimited 5G/5GUW 30GB then 6Mbps (5G UW) and 600 Kbps (5G/4G LTE) Unlimited talk text in Mexico & Canada. 2GB/day high speed data, then unlimited 3G speed. TravelPass charge of $12/day for each day you use your mobile Disney/Hulu/ESPN with Ads: $10/mo Netflix/HBO Max with Ads: $10/mo Apple One: $15/mo Apple Music Family: $10/mo YouTube Premium: $10/mo
Verizon Unlimited Ultimate Unlimited 5G/5GUW 200GB then 6Mbps (5G UW) and 600 Kbps (5G/4G LTE) Unlimited talk text in 210+ countries. 15GB high speed data then unlimited at 1.5 Mbps. TravelPass charge of $12/day for each day you use your mobile Disney/Hulu/ESPN with Ads: $10/mo Netflix/HBO Max with Ads: $10/mo Apple One: $15/mo Apple Music Family: $10/mo YouTube Premium: $10/mo

AT&T vs. Verizon: Prepaid options

So far, we’ve compared the unlimited, postpaid plans from AT&T and Verizon, as they tend to appeal to the largest number of people. But we can’t ignore prepaid plans, where you pay in advance for a set of features and sometimes a fixed amount of data, and can pay monthly or yearly, eliminating the need for subsequent billing. There are plenty of options in the prepaid space, including separate companies that are owned by the big carriers, but for our purposes here, I’m going to focus on the branded prepaid options from AT&T and Verizon.

AT&T’s most affordable prepaid plan, the Unlimited Plus 10GB Hotspot Data, costs just $20 a month — but that’s if you prepay $240 for 12 months. And while the data is unlimited, you get 16GB of high-speed data a month and then unlimited data slowed down to 1.5Mbps.

At the high end, the Unlimited Max Plus Plus 35GB Hotspot Data runs $65 a month without the yearly purchase requirement, but does have an Auto Pay discount that brings it down to $55. (Yes, you read the plan name right: it’s “Unlimited Max Plus,” plus 35GB of hotspot data; I wonder if the departments that come up with these names have just given up trying to be original.)

Verizon’s prepaid plans are more straightforward. The 15GB plan costs $35 a month (that includes a $10 Auto Pay discount) for a single line and allows a 15GB data allotment for hotspot sharing. The most expensive plan, Unlimited Plus at $60 a month, has 5G Ultra Wideband speeds, 50GB of high-speed data and 25GB of high-speed hotspot data, then unlimited data access at slower rates. (Those prices are higher for the first month; $45 for 15GB and $75 for Unlimited Plus.)

With both companies’ prepaid plans, you accumulate discounts or perks the longer you stick with them. For example, if you pay consistently and on time for six months, AT&T’s Level Up feature lets you move to a postpaid plan and deals on phones with $0 down and interest-free financing.

Prepaid options advantage: Both are about even

AT&T vs. Verizon: Which carrier is the best?

So many factors contribute to choosing a carrier that it’s challenging to claim one as the best. In this comparison, I’d give the edge to Verizon for its flexible plans and perks, even though it ends up costing more. That’s where you need to prioritize which features are important to you, and whether adding an included perk, such as the Disney Plus bundle, saves you money elsewhere (in this case $10 compared to subscribing to the bundle separately).

Other carriers to consider

The invisible entity in this comparison is T-Mobile, the third of the big three carriers in the US. It’s been on a roll in 2025, gaining accolades and customers even during a (planned) CEO transition.

For prepaid plans, definitely check out our list of the best prepaid plans of 2025 for alternatives, some of which rely on AT&T’s and Verizon’s infrastructure.

All Specs Compared

Price for 1 line, per month Price for 4 lines, per month High-speed data Mobile hotspot Int’l Call/Data Streaming
AT&T Value Plus VL $51 $124 Unlimited, but could be slowed if network is busy None Extra: International Day Pass for $12/day, International Calling for $15/mo per line Not included
AT&T Unlimited Starter SL $66 $144 Unlimited, but could be slowed if network is busy 5GB high-speed, then unlimited at 128Kbps Extra: International Day Pass for $12/day, International Calling for $15/mo per line Not included
AT&T Unlimited Extra EL $76 $164 75GB, then speeds but could be slowed if network is busy 30GB high-speed, then unlimited at 128Kbps Extra: International Day Pass for $12/day, International Calling for $15/mo per line Not included
AT&T Unlimited Premium PL $86 $204 Unlimited high-speed data 60GB high-speed, then unlimited at 128Kbps Unlimited talk, text and high-speed data in 20 Latin America countries. International Day Pass for $12/day, International Calling for $15/mo per line Not included
T-Mobile Experience Beyond $100 $215 Unlimited Unlimited Unlimited talk and text; 30GB high-speed data in Mexico and Canada/215+ countries, then unlimited at 256 kbps Netflix Standard with Ads; Hulu with Ads; Apple TV for $3/mo
Verizon Unlimited Welcome $55 $100 Unlimited 5G (not 5GUW) None Unlimited talk and text in Mexico & Canada. 2GB/day high speed data, then unlimited 3G speed. TravelPass charge of $12/day for each day you use your mobile Disney/Hulu/ESPN with Ads: $10/mo Netflix/HBO Max with Ads: $10/mo Apple One: $15/mo Apple Music Family: $10/mo YouTube Premium: $10/mo
Verizon Unlimited Plus $70 $160 Unlimited 5G/5GUW 30GB then 6Mbps (5G UW) and 600 Kbps (5G/4G LTE) Unlimited talk text in Mexico & Canada. 2GB/day high speed data, then unlimited 3G speed. TravelPass charge of $12/day for each day you use your mobile Disney/Hulu/ESPN with Ads: $10/mo Netflix/HBO Max with Ads: $10/mo Apple One: $15/mo Apple Music Family: $10/mo YouTube Premium: $10/mo
Verizon Unlimited Ultimate $80 $200 Unlimited 5G/5GUW 200GB then 6Mbps (5G UW) and 600 Kbps (5G/4G LTE) Unlimited talk text in 210+ countries. 15GB high speed data then unlimited at 1.5 Mbps. TravelPass charge of $12/day for each day you use your mobile Disney/Hulu/ESPN with Ads: $10/mo Netflix/HBO Max with Ads: $10/mo Apple One: $15/mo Apple Music Family: $10/mo YouTube Premium: $10/mo

Technologies

EU Backs U.S. ‘Economic Outcast’ Sanctions Drive Against Iran; Seoul Considers Military Aid

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Technologies

Goldman Sachs Recommends Undervalued Dividend Energy Stocks Despite Sector Rally

Goldman Sachs identifies four undervalued energy stocks with strong dividends — Devon Energy, Expand Energy, HF Sinclair, and ConocoPhillips — despite the sector’s 45% year-to-date rally, citing attractive free cash flow yields and upcoming growth catalysts.

Goldman Sachs indicates there remains an opportunity to acquire attractive dividend-paying energy stocks, even after the sector’s significant gains this year. While the firm maintains a positive long-term outlook on oil and gas, it acknowledges the sector is currently outperforming the broader market. The State Street Energy Select Sector SPDR ETF (XLE) has surged 45% year-to-date, reaching a 52-week high on Thursday, compared to a 13% rise for the S&P 500. Energy firms have benefited from soaring oil prices driven by Middle East tensions, with Brent crude futures closing above $95 per barrel.

“This has prompted more investors to take a valuation overlay to identifying new ideas in our Oil & Gas coverage,” Goldman analyst Neil Mehta wrote in a Monday note. “For those screening for value, we screen our comparison sheets and identify Buy-rated stocks that currently offer above-average total return while trading at below-average 2028 multiples as investors position into year-end.”

Here are the names that met Goldman’s criteria:

Devon Energy has risen approximately 33% this year, lagging its large-cap exploration and production peers’ 40% advance, which Mehta calls “a compelling valuation opportunity.” He notes DVN trades at an attractive 14% free cash flow yield on average 2027/2028 estimates. Mehta also views Devon’s Delaware Basin focus and its goal to return up to 70% of free cash flow to shareholders favorably. The company beat Q2 earnings and revenue estimates last month and announced a dividend increase in May. Mehta’s $55 price target implies 12% upside from Wednesday’s close, with a 2.3% dividend yield.

Gas exploration and production company Expand Energy also offers compelling valuation relative to Appalachian peers, trading at a 10% free-cash-flow yield on 2027/2028 estimates versus a peer average of 8%. Mehta highlights its reliable free cash flow, steady capital return program, and potential for sustainable cash flow improvement through marketing initiatives. The stock yields 2.3% but is down roughly 10% in 2026 after mixed Q2 results.

U.S. refiner HF Sinclair has skyrocketed 131% year-to-date, also hitting a 52-week high Thursday. Despite this, Mehta believes the stock trades at a discount to refining peers due to uncertainty around interim CEO and CFO roles. He sees value in the company’s non-refining earnings (Lubricants, Renewable Diesel, Midstream) and niche refining market exposure. HF Sinclair beat Q2 estimates and raised its dividend, yielding about 2%. Mehta’s $114 target suggests 7.5% upside.

Finally, oil major ConocoPhillips carries a $146 price target, implying over 6% upside. Goldman’s buy rating rests on a projected $7 billion free-cash-flow inflection by 2029 as four major projects come online and $1 billion in costs are cut. The stock trades at a discounted multiple reflecting market hesitation about a back-half-weighted cash flow inflection peaking in 2029. ConocoPhillips has gained 45% year-to-date, hitting a 52-week high, with a 2.5% yield.

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Technologies

Gloria Steinem, a potent voice of U.S. feminism and co-founder of Ms. Magazine, has died

Gloria Steinem, the co-founder of Ms. Magazine and a fierce advocate for feminist causes throughout her life, has died. She was 92.

Gloria Steinem, the celebrated author and activist who became one of the most visible symbols and potent voices of the U.S. women’s movement and a fierce advocate for feminist causes throughout her life, has died. She was 92.

With her trademark streaked hair parted down the middle and large aviator glasses, Steinem, a co-founder of Ms. Magazine, was a hugely recognizable presence wherever she went. And she went everywhere: Much of her life as an advocate was spent on the road, speaking at college campuses and community centers, at rallies and marches.

She died Wednesday at her home in New York City, according to her and her foundation’s social media pages.

“Gloria’s greatest gift was her ability to listen to others, to make others feel seen and heard,” the posts said. “Her words, actions, and example gave people permission to be their truest selves. Gloria lived true to her independent spirit, always with curiosity and a great sense of humor.”

Steinem enjoyed writing and spending time in the community in recent years, the posts said. She also hosted talking circles for hundreds of people in her home. She died just before a planned memoir was to be released this fall.

“You can’t do it on the phone or on the web,” she told The Associated Press in a 2015 interview. “You have to be there with all five senses. It should be obvious that people can’t empathize with each other unless we’re in the same room.”

Steinem changed her career path after a start as a journalist

She began her career as a journalist, notably one who reported, in 1963, on degrading conditions in Hugh Hefner’s Playboy empire, an undercover assignment she came to later regret. She credits a meeting six years later, where women spoke out boldly in favor of abortion rights, with changing her career path.

“That speak-out was the beginning of activism for me,” Steinem, who had undergone a secret illegal abortion herself at age 22, told the AP in an email in 2022, reflecting on the reversal of Roe v Wade. “Either our control over our own bodies is equal, regardless of sex or race, or we’re not living in a democracy.”

Though she soon became a known activist, those who watched Steinem denounce discrimination for so many years likely never suspected that she’d had to overcome a deep fear of public speaking. She would have simply stuck to writing, she said, if only editors at the time had been willing to let her write about the women’s movement.

But they weren’t interested, she told the AP in 2015. “So I ended up going out and speaking, which was my nightmare,” she said. “I mean, I was terrified. But I’m grateful, even though I still get scared even now.”

Steinem’s visibility endured throughout her life

Time hardly slowed Steinem down; well into her 80s she was traveling the globe and speaking out on issues of importance to her. These included everything from genital mutilation to Korean reconciliation, but it was equality for women that took precedence. “Being a feminist means that you see the world as whole instead of half,” she once said. “It shouldn’t need a name, and one day it won’t.”

As the years went on, Steinem’s visibility endured. At 83, she sat in the front row of her first fashion show, guest of designer Prabal Gurung. A few days after her 85th birthday, she was leading a women’s “talking circle” at an off-Broadway play celebrating her life, where one by one, women in the audience — many fighting tears — rose to thank her and tell their own stories of discrimination. In 2020, her life was the subject of a feature film, “The Glorias, A Life on The Road,” based on her 2015 memoir and starring Julianne Moore.

And at 91, she collaborated on a picture book with Liberian peace activist and Nobel laureate Leymah Gbowee aimed at inspiring young people to change the world. “Rise, Girl, Rise: Our Sister-Friend Journey. Together for All” was published in February.

The constant visibility came with a price; even into her older years, Steinem expressed frustration that despite her accomplishments, she was often described as beautiful or glamorous (A 1992 Vanity Fair profile even noted her “spectacular racehorse legs.”) It was a label she said unfairly detracted from her message.

“Nobody ever called me beautiful until I was publicly a feminist, and that was in my mid-30s,” she told AP in a 2011 interview. “It was clear that label was being assigned to me. The most hurtful part is that you work very hard, and people say it’s because of your looks.”

Steinem dealt with hostility from many directions

Of course, Steinem also had to deal with hostility. Sometimes it came from surprising places. Appearing on Larry King’s talk show on CNN in 1990, she was visibly stunned when a female caller greeted her cheerfully, then told her to “rot in hell” because she had ruined “the beautiful American family.”

But by then, she noted, at least people were taking feminists seriously. That wasn’t the case in 1972 when she co-founded Ms. Magazine and many commentators — especially male — dismissed it as ridiculous, predicting an early demise. (The magazine continues to this day, published by the Feminist Majority Foundation.)

Among Steinem’s detractors was President Richard Nixon, who was caught on an Oval Office tape ridiculing both her and the “Ms.” title. The ridicule was mutual: In a 1972 National Press Club speech, Steinem called Nixon “the most sexually insecure chief of state since Napoleon.”

It was just one example of Steinem’s trademark wit. Before she married at 66, she often explained her singlehood by saying “I can’t mate in captivity.” Laughter, she wrote, was “the only free emotion — the only one that can’t be compelled.”

In 2013, Steinem was awarded the Presidential Medal of Freedom by President Barack Obama. “Because of her work across America and around the world, more women are afforded the respect and opportunities that they deserve,” he said, “but she also changed how women thought about themselves.”

Steinem ‘read everything I could get my hands on’ growing up

Gloria Marie Steinem was born on March 25, 1934, in Toledo, Ohio. Her father was a traveling antique salesperson; she spent her early years on the road with her parents, not attending regular school. “I just read everything I could get my hands on,” she told an audience at Manhattan’s 92Y in 2026. “Which was frequently completely unsuitable … just everything and anything. I also was in love with the movies — my idea of heaven was a movie and a malted.”

In 1944 her parents divorced, and 10-year-old Gloria was left to take care of her mother. a once-promising journalist who struggled to combine her work with running a household, and eventually suffered a nervous breakdown.

As a young girl she excelled at tap dancing — it was even going to be her “ticket out of Toledo,” she said. Although she remained a good dancer, that particular career didn’t materialize. She attended Smith College in the ’50s, a time when, she has said, women were being educated to be mothers and wives.

But marriage was not on Steinem’s mind. “I was engaged to a very nice man. It wasn’t his fault, but I just didn’t want to get married,” she told her 2026 audience. Instead, she took advantage of a modest fellowship to travel to India. After that, Steinem headed to Manhattan, where she couldn’t rent her own apartment because, she said, landlords avoided single women, assuming “if you could earn enough, you must be a hooker.”

The aspiring journalist wanted to write about politics. But editors gave her assignments on food, fashion, and, in what she jokingly called “the lowpoint of my life,” an article about textured stockings. Even more demoralizing was her experience with an editor who, she said, gave her a choice one day: Spend the afternoon in a hotel with him, or mail his letters on the way out.

She chose to mail the letters. “There was no word for sexual harassment then,” she has said. “It was just life.”

But one assignment in 1963 sounded compelling: posing as a Playboy Bunny, for an exposĂ© in the now-defunct Show magazine. Steinem went through the audition process, assuming she’d be weeded out. But she was given her bunny costume — “so tight, it would give a man a cleavage,” she joked — and worked in the job for about a month.

“I could not have made a bigger mistake,” she told the AP in 2011. “It was personally and professionally a disaster. In the short term, it was much harder to get assignments, and in the long term it’s been used to ridicule me.”

Steinem’s writing became more political in her 30s

Steinem was in her 30s when she joined the editorial board of New York magazine, and her writing became more political. In 1969, she went to cover an abortion rights hearing. She had never told anyone about her illegal abortion at 22, in London. That was the moment, she has said, that triggered her career as a women’s rights activist. “I don’t think I had ever felt part of a group before,” she said in a 1970 TV interview.

Steinem founded the National Women’s Political Caucus in 1971 along with Betty Friedan, Shirley Chisholm and Bella Abzug. The latter became a dear lifelong friend — “the woman I wished I had had as a mother,” she said at Abzug’s funeral.

Unlike Abzug, Steinem was naturally reserved, not comfortable in front of a crowd. Gradually, with her early speaking partner Dorothy Pitman Hughes, a Black feminist and child welfare advocate, she found her footing. The two formed a powerful partnership at a time when feminism was viewed as largely a white, middle-class movement. In an iconic photo, the two raise their right arms together in the Black Power salute.

As she grew more famous, Steinem drew attention not just for her work but for a glamorous Manhattan life. Asked once about her streaked hair and aviator glasses, she explained that the hair was inspired by Holly Golightly, the free-spirited character played by Audrey Hepburn in “Breakfast at Tiffany’s.” The glasses? They were “more about hiding,” she said.

When reaction was hostile, Steinem would try to reason that it was a step above ridicule. But sometimes it stung, like a snarky Esquire profile in the early ’70s, so hurtful that she cried, and colleagues called a news conference to defend her.

Steinem co-founded Ms. Magazine and stayed with it as an adviser

Then came Ms. Magazine in 1972, a magazine by women, for women. “I was so obsessed with the fear that it would fail and be a disgrace to the movement,” Steinem, age 37 when it launched, told the AP in 2011. And opponents hoped that would happen. TV newsman Harry Reasoner, an especially tart critic, later apologized on air. Steinem continued with Ms. until it was bought in 2001 by the Feminist Majority Foundation, and remained an adviser.

By 1977, numerous gains had been made for women, including Roe in 1973. But the Equal Rights Amendment, which had passed the House and Senate in 1972 but needed to be ratified by three-quarters of state legislatures, remained elusive. The issue was front and center at the 1977 National Women’s Conference, convened on a congressional mandate to examine women’s rights.

“If they want us to become the radicals that they fear we are, just let them stop the ERA and we will become those radicals,” Steinem said there.

Among groups Steinem co-founded were the Women’s Action Alliance, which was active through the 1990s; the Women’s Media Center in 2004, the Voters for Choice political action committee in 1977, and the Ms. Foundation for Women. She also helped establish the Take Our Daughters to Work Day.

Steinem never had her own children, and said she never regretted it. “No, not for a millisecond,” she told the AP, describing an incident in which she was afraid to answer that question in front of a group of women in India, fearing they wouldn’t like the answer. “But they applauded,” she said. “It’s important that some of us not have children, to show that we have a choice.”

In 2000, Steinem she did something she’d never planned to: She got married, at 66, to British activist and businessman David Bale, whom she met at a fundraiser (Bale was the father of actor Christian Bale.)

“I thought, ‘I haven’t changed, marriage had changed,’” Steinem said. “David and I wanted to be together, we loved each other. He needed a green card.” They married at a Cherokee ceremony in Oklahoma. Several years later, he became ill with brain lymphoma, and Steinem cared for him until his death in 2003.

Steinem said she had few regrets in life, but did miss being present when her father died. She received word that he’d been in a serious car accident, but did not respond in time, and he died alone. “I had taken care of my mom as a child, and I feared I’d never come back,” she explained. She was also sorry that she didn’t become closer to her mother. “I was so fearful of becoming her,” she said in an HBO documentary, “Gloria: In Her Own Words.”

Steinem’s books included ‘A Life on the Road’

Steinem’s books included the 2015 road memoir “A Life on the Road” — but she wryly noted at the time that she’d actually never learned to drive. It would have taken away, she said, from her ability to converse with her hosts, who would pick her up from airports or train stations. And, she noted, she always loved to chat with taxi drivers.

On Jan. 21, 2017, when hundreds of thousands of women gathered in Washington in their pink “pussy hats” for the historic Women’s March, it surprised nobody that the keynote speaker, and the most rousing, was Steinem.

“We are linked,” she told the crowd. “And this is a day that will change us forever because we are together.”

For many women, Steinem was the galvanizing voice that day. She would go on to advocate fiercely. But, though many saw her as a singular figure in history, she often liked to say that if she hadn’t come along, someone else would have accomplished the same things.

By the same token, she said, it was less important that younger people listen to her, and more important that they listen to themselves.

“The primary thing is not that they know who I am,” she said, “but that they know who THEY are.”

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