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The Apple Watch Series 10 Is Still My Favorite Smartwatch, and It’s 30% Off for Prime Day

It’s not the newest in Apple’s lineup, but this sleek smartwatch comes with nearly all the same bells and whistles — and I love mine.

I’ve tested dozens of smartwatches over the years, and I’m always on the lookout for a hybrid watch that strikes the right balance between a traditional wristwatch and a smartwatch. Plenty of wearables I’ve tested have promised just that but failed to deliver. 

The Apple Watch Series 10, however, which is a CNET Editors’ Choice Award winner, strikes the right balance. It’s not the latest wearable in Apple’s lineup (that would be the Series 11). But we did an apples-to-apples comparison, and found that the newest edition comes with very few changes over the previous model. And right now, Amazon will sell you one for just $279 during its Prime Big Deal Days event. That’s 30% off its usual $399 list price.

Whenever I’m done with a review, I like to go bare-wristed for a few days to have a bit of a reset. But after I finished my review of the Apple Watch Series 10, I found that I didn’t want to take it off. And it’s been on my wrist ever since. Apple no longer sells the Series 10, but luckily you can still find new models from some retailers like Amazon while supplies last.

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Why I like the Apple Watch Series 10

For me, the Apple Watch Series 10 is the perfect combination of functionality and looks. That’s because of the LTPO 3 technology that lets the screen refresh at 1Hz and gives the Series 10 a ticking second hand on a few watch faces, even when the display isn’t actively being used. It makes Apple’s device feel like a regular watch when I’m not actively using it, which is different from any other smartwatch I’ve tested. 

I like being able to change up the look by switching between the Reflections watch face, with its sweeping «analog» second hand, and Activity Digital, with its digital seconds counter. I wish there were more watch faces that supported this ticking second hand. There is Flux, but I’ve found myself siding with Redditors who think it’s kind of goofy. (If you’ve found a color combination that makes it feel less comical, let me know!)

The ticking second hand isn’t just an aesthetic choice, or for the times when I’m anxiously checking to make sure I’m not too early for my next meeting. It’s also practical for folks in different professions, like health care workers who need to have a second hand even after the display times out.

More than the ticking second hand, it’s the display itself

I was skeptical that the Series 10’s wide-angle OLED display would make that much difference to the viewing experience. Apple says it’s up to 40% brighter than earlier watch displays when you’re looking at it off-axis. So of course I had to compare it to every other Apple Watch in my review cabinet, including the Series 9. 

When using my eyes alone I’m not able to quantify how much brighter it appears as a percentage, there’s no question the Series 10 is easier to see and looks brighter than other Apple Watch models with the same watch face. 

The Series 10 doesn’t have the same battery life or rugged construction, but I miss its display when I have to switch to the $799 Apple Watch Ultra 3. For more Apple deals, check out our roundup of the best deals on Apple products during Prime Day.

Apple Watch Series 10 specs

  • Case sizes: 42mm, 46mm
  • Battery life: Up to 18 hours
  • Screen: LTPO3 OLED Always-On Retina display
  • Refresh rate: 1Hz
  • Brightness: Up to 2,000 nits
  • Water resistance: Up to 50m

Why I never want to take it off 

It’s not just the display that’s made it hard for me to remove the Series 10 from my wrist. There’s almost every health and fitness tracking feature I could want, from a range of cycling tools to sleep apnea notifications.

Then there’s WatchOS 11, which brings helpful safety tools like Check In to my wrist, so I no longer have to manually send the «I’m home!» message to friends and family. If only it worked with recipients who don’t use iMessage: I truly hope Apple will add compatibility for RCS messaging for this indispensable safety tool, just like FaceTime works on Android through a web link.

I now understand what people mean when they say they feel naked when they leave their house without their phones. Except for me, it’s a watch.

The Apple Watch Series 10 with cellular connectivity is normally listed at $499, but you can get one for $170 off right now, thanks to Walmart’s competing anti-Prime Day sale. It’s a great time to snatch one up for yourself or to give as a gift. Prices vary quite a bit depending on case size, finish and band type, so be sure to click around to see all your options, and double-check the price of your selected configuration before finalizing your purchase. If you’re looking for more gift ideas, don’t miss our favorite tech gifts under $100. 

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Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

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Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

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Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know

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