Earbuds are one of those everyday essentials that can either elevate your routine or quietly annoy you. If you’ve been circling the idea of upgrading your earbuds, now’s a good time to invest in a pair that actually delivers. These Bowers & Wilkins earbuds are built for serious sound and they’re on sale this Prime Day.

The Bowers & Wilkins Pi8 earbuds with ANC in anthracite black are now just $280 on Woot — that’s 44% off the usual $499 price. It’s the lowest price we’ve seen so far, but the offer is around for today only. It ends in a few hours, so it’s best to get your orders in fast.

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These are the kind of earbuds you grab when you want your music to sound like it’s supposed to. They have 12mm carbon cone drivers, aptX Lossless support and a Qualcomm chipset that pushes true 24-bit audio. Translation: less distortion, more detail and sound that’s closer to the original recording. You also get active noise cancellation, three built-in mics for clearer calls and multi-device pairing that makes switching between your phone and laptop feel seamless.

The design’s comfy enough for long hauls, and the 15-minute quick charge is clutch when you’re heading out the door. The charging case even doubles as a Bluetooth transceiver, so you can plug into inflight entertainment systems without fuss. They’re featured here on CNET’s best wireless earbuds for premium sound in 2025, and audio expert David Carnoy called them “easily among the best-sounding earbuds out there,” with better ANC and a more ergonomic fit than earlier models.

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If you’re picky about sound, these are worth a look. They have a snug fit, single-button controls and a case that’s been redesigned to feel more premium. They’re splash- and dust-resistant (IP54 rating), and the updated shape fits better than the Pi7 S2 and Pi5 S2. You can also tweak settings using the Bowers & Wilkins Music app for iOS and Android.

If this isn’t quite your vibe, check out our full roundup of Prime Day headphones deals.

Why this deal matters

These earbuds don’t go on sale often, and when they do, it’s usually not this steep of a discount. The anthracite black Pi8s are sitting at their lowest price yet and they’re backed by solid reviews and a spot on CNET’s best earbuds list. If you’ve been waiting for a reason to splurge, this is it. Just be sure to hurry, as the discount ends today.