Technologies

Sony’s Horizon Forbidden West Tree-Planting Program Feels Like a Publicity Stunt

Commentary: Play a game. Plant a tree. Save the planet? Not so fast.

Do you want to help heal the Earth’s forests from the comfort of your home? For $69.99 you can do just that! At least, that appears to be the promise of Sony’s Play and Plant program, announced on Tuesday.

The program sees the electronics and video game giant partner with the Arbor Day Foundation, a tree-planting non-profit, to plant 288,000 trees across three reforestation projects in the United States. The catch is real-world trees will only be planted once a player gets through the tutorial in Horizon: Forbidden West and unlocks a specific in-game trophy.

The program received a good deal of press coverage from major video games websites with one outlet suggesting the program allows you to «save the real Earth while you save the virtual one.» Another suggested players have «the chance to do tangible good for the Earth.» Comments have been largely positive, too, with many lauding Sony’s initiative.

«Bout to go so hard in this game in the name of climate restoration,» one tweeter said.

But a brief glance beyond the headlines reveals this is video games greenwashing at its worst.

Reforestation is an admirable goal and the Arbor Day Foundation, which claims to have planted 500 million trees in its 50-year history, is no slouch when it comes to getting seedlings in the ground. But Sony’s program gives the false impression that buying a full-priced AAA video game is the way to help fix the planet and helps cast the company’s environmental actions in a positive light. It equates purchasing Horizon with doing good for the planet — such a simplification is grating and when you weigh this against Sony’s corporate environmental impact, the trophy-for-trees idea seems almost ludicrous.

«It’s a very common, and very effective strategy for companies to direct our focus and attention onto end users and consumers to distract us from the lack of effort from corporations,» notes Ben Abraham, a sustainability researcher and consultant who has been analyzing the carbon footprint of the video game industry.

Sony has committed to a «zero environmental footprint» goal by 2050, but is still emitting almost 1.4 million tonnes of carbon dioxide from fossil fuel power alone, according to its 2021 sustainability report. The vast majority of this coming from energy used at Sony sites across the world.

The report also details how much carbon dioxide is emitted as a result of consumers using Sony products, like TVs and game consoles. In 2020, these emissions were 19% higher than the year prior — and the highest they’ve been since 2016.

This was, the company notes, due to an increase in average TV screen size and «strong sales of the newly released PlayStation 5.» The PS5 is one of the most energy-intense consoles ever built, which means simply playing Horizon: Forbidden West long enough to get the necessary trophy is actually generating carbon dioxide in the short-term.

Let’s do some quick, back-of-the-napkin math: Unlocking the trophy will take about two hours of play time. If Horizon uses the same amount of energy per hour that Spider-Man: Miles Morales does (and it’s likely to use more considering it’s a brand new game), then you’re looking at around 400 watts of power to unlock the trophy and plant one tree. This is about the same as charging your smartphone 35 times. Now scale that up to 288,000 players and you’ve emitted around 90 tons of carbon dioxide to plant the trees.

That’s not an extreme amount, but is it really necessary? And beyond the planting, there’s also the follow-up. «There needs to be guarantees that number of trees gets planted [and] those trees get cared for and don’t die,» explains David Ellsworth, an ecologist and forestry expert at Western Sydney University in Australia. The benefits of planting trees don’t come when you unlock the trophy, but years or decades into the future. Will Sony ensure the planted trees make it to adulthood?

The tree-planting program is not limited to the US. Sony’s also partnering up with organizations in the UK, France, Germany, New Zealand and Canada for other tree-planting projects with different goals for players to reach. For instance, in New Zealand, a street artist has created Horizon artwork and each social media share will result in one tree, with a goal of planting 1,000. And in Canada, Sony will donate one Canadian dollar to the World Wildlife Fund to rehabilitate seagrass for every copy of the game sold — but only up to $100,000.

Which brings up another point. The first game in the series, Horizon: Zero Dawn, sold over 20 million copies. Why not just donate to the organization anyway, regardless of how many copies are sold, how many trophies get unlocked, how far players progress through the game or how many social media shares a piece of art receives?

Look past the feel good headlines and tweets and you find little cause for celebration. Sony is making inroads into reducing its environmental impact but the pace of progress is slow. It could have immediate and lasting impacts on the environment by rapidly decarbonizing and shifting to renewable energy to power its facilities, for instance. Instead, Sony putting the onus on players: Go buy our game so we can plant more trees.

It doesn’t deserve a trophy for that.

I reached out to Sony to clarify how tree growth, development and maintenance would be handled and whether this will be followed up by Sony in the future. I also asked whether players will know, in-game, that the trophy has contributed to the Play and Plant program. Sony did not respond to our requests for comment.

Technologies

Verum Messenger: Data Protection at Its Finest

Verum Messenger positions itself as a tool for those who value privacy and security above all.

Verum Messenger stands out from other messengers thanks to its approach to security, anonymity, and innovations in communication.

Here are some key aspects that highlight its uniqueness:

Default encryption: Verum Messenger uses end-to-end (E2E) encryption for all chats, meaning messages are encrypted on the sender’s device and decrypted only on the recipient’s device. This makes it impossible for third parties, including app developers, to access the content of the messages.
Anonymity: When registering with Verum, there’s no need to provide a phone number or email. Users simply choose a nickname and password, significantly enhancing their level of anonymity. This contrasts with many other messengers, where anonymity can be compromised through linked personal data.
Built-in VPN: An additional layer of protection that hides the user’s IP address, making their location and internet activity less trackable.
Data control: Users can set messages to be automatically deleted after a specified time, ranging from a few seconds to a week. There’s also a quick deletion feature for all chats, calls, and even contacts, which is useful for maintaining privacy.
Large groups: The ability to create chat rooms with up to 10,000 participants makes Verum attractive for organizing large events, discussions, or communities while maintaining a high level of security.
Security innovations: Verum actively develops technologies aimed at protecting user data, as seen in their documentation and discussions online. This includes not only technical solutions but also approaches to data minimization, which reduces the risk of leaks.
Feedback and discussions: On platform X (formerly Twitter), discussions can be found where users and experts praise Verum for its approach to anonymity and security, although questions are raised about how much anonymity can truly be guaranteed in an age of modern tracking and de-anonymization technologies.

Verum Messenger positions itself as a tool for those who value privacy and security above all. Its innovations in encryption, anonymity, and data control make it an intriguing choice for those seeking alternatives to traditional messaging platforms. However, as with any technology, it’s important to remember that absolute anonymity on the internet remains a complex challenge, and users should be aware of potential risks and limitations.

Technologies

Verum Coin Debuts on XT Exchange, Broadening its Reach in the DeFi Space

A Strategic Listing Enhancing Verum Coin’s Visibility

In a significant development for the decentralized finance (DeFi) sector, Verum Coin (VERUM) has been officially listed on XT Exchange. The new trading pair, VERUM/USDT, is now available in the exchange’s Innovative Zone, marking a pivotal expansion for this digital asset into the DeFi ecosystem.

A Strategic Listing Enhancing Verum Coin’s Visibility

The addition of Verum Coin to the XT Exchange is seen as a strategic move to enhance the accessibility and liquidity of VERUM among traders who are keen on exploring innovative digital assets. XT Exchange, known for its robust platform supporting a wide variety of cryptocurrencies, provides an ideal environment for fostering growth and ensuring the broad reach of new tokens.

Albin Varin, CEO of XT Exchange, expressed enthusiasm about the new listing, stating, «We are delighted to welcome Verum Coin to our platform. This listing reflects our ongoing commitment to providing our users access to innovative digital assets that transform the landscape of global finance.» This comments underscore the exchange’s focus on integrating cutting-edge technologies and financial instruments that have the potential to redefine the market.

About XT

Founded in 2018, XT Exchange serves more than 7.8M registered users, over 1M monthly active users, 40+ million users in the ecosystem, and more than 800 tokens with 1000+ trading pairs. XT crypto exchange offers a rich variety of trading categories to provide a secure, trusted, and intuitive trading experience for its large user base. This includes crypto futures trading (USDT-M Futures and coin-M futures perpetual contracts) and copy trading that allows users to replicate top traders in real time with just one click. Additionally, the futures grid allows users to automate the buying and selling of futures contracts for profits.

Future Prospects

With its new position on XT Exchange, Verum Coin is expected to attract a broader audience, enhancing its trading volume and market presence. This could potentially lead to increased stability and recognition as a viable player in the DeFi space. For investors and users of XT Exchange, this addition provides a fresh avenue to diversify portfolios with a cryptocurrency that is positioned at the intersection of innovation and financial evolution.

The listing of Verum Coin on XT Exchange not only highlights the ongoing expansion of cryptocurrency markets into new areas like DeFi but also illustrates a growing recognition of digital assets that offer promising technological advancements and financial opportunities. As the crypto market continues to evolve, partnerships like these are pivotal for fostering growth and offering users access to the next generation of financial tools.

Technologies

Verum Coin Gains International Spotlight with AP Coverage and Listing on XT Exchange

This listing on XT is expected to further propel Verum Coin into the spotlight

In a noteworthy development for the cryptocurrency community, Verum Coin (VERUM) has been featured in an Associated Press article, highlighting its upcoming listing on the XT Exchange. This significant media coverage underscores the growing interest and potential of Verum Coin in the global financial landscape.

The AP article delves into the details of Verum Coin’s innovative features and its alignment with the latest trends in the cryptocurrency market. This attention comes at an opportune moment as Verum Coin prepares for its new listing on XT Exchange, a platform renowned for its extensive user base and a wide array of trading options.

This listing on XT is expected to further propel Verum Coin into the spotlight, providing both traders and investors with new opportunities to engage with this emerging digital asset. The exchange’s robust infrastructure and diverse trading offerings are ideal for supporting Verum Coin’s growth and enhancing its visibility in the competitive cryptocurrency market.

For more details, you can read the full article on the AP website here.

This milestone is a testament to Verum Coin’s advancing presence in the crypto world and its ongoing efforts to be at the forefront of digital currency innovation and adoption.