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The iPhone 17 Needs Amazing Cameras. Here’s What I Think Apple Should Do

Commentary: Apple’s rivals are catching up when it comes to camera skills. Here’s how the iPhone 17 can pull ahead.

The iPhone 16 Pro already packs one of the best camera setups found on any phone, but the iPhone 17 needs to take things even further when it launches in just a few weeks. Sure, Apple’s phones are capable of taking stunning photos, thanks to its awesome software, ProRaw format and its wealth of video skills, but Apple’s rivals have been doing big things, too. The Galaxy S25 Ultra, the Pixel 9 Pro and the Xiaomi 14 Ultra all pack amazing camera setups that have given the iPhone 16 Pro a run for its money and made it clear that Apple isn’t the only company innovating in the imaging arena.

Read more: Camera Champions Face Off: iPhone 16 Pro vs. Galaxy S25 Ultra

While early reports from industry insiders claim that the phone’s video skills will get a boost, there’s more the iPhone 17 will need to make it an all-around photography powerhouse. As both an experienced phone reviewer and a professional photographer, I have exceptionally high expectations for top-end phone cameras. And, having used the iPhone 16 Pro since its launch, I have some thoughts on what needs to change. 

Here are the main points I want to see improved on the iPhone 17 when it likely launches in September 2025.

An accessible Pro camera mode

At WWDC, Apple showed off the changes to the upcoming iOS 26 which included a radical change to the interface with Liquid Glass. But that simplified style extended to the camera app too, with Apple paring the interface down to the most basic functions of Photo, Video and zoom levels. Presumably, the idea is to make it super easy for even the most beginner of photographers to open the camera and start taking Instagram-worthy snaps. 

And that’s fine, but what about those of us who buy the Pro models in order to take deeper advantage of features like exposure compensation, Photographic Styles and ProRaw formats? It’s not totally clear yet how these features can be accessed within the new camera interface, but they need to not be tucked away. Many photographers — myself very much included — want to use these tools as standard, using our powerful iPhones in much the same way we would a mirrorless camera from Canon or Sony. 

That means relying on advanced settings to take control over the image-taking process to craft shots that go beyond simple snaps. If anything, Apple’s camera app has always been too simple, with even basic functions like white balance being unavailable. To see Apple take things to an even more simplistic level is concerning, and I want to see how the company will continue to make these phones usable for enthusiastic photographers. 

Larger image sensor

Though the 1/1.28-inch sensor found on  the iPhone 16 Pro’s main camera is already a good size — and marginally larger than the S24 Ultra’s 1/1.33-inch sensor — I want to see Apple go bigger. A larger image sensor can capture more light and offer better dynamic range. It’s why pro cameras tend to have at least “full frame” image sensors, while really high-end cameras, like the amazing Hasselblad 907X, have enormous “medium format” sensors for pristine image quality. 

Xiaomi understands this, equipping its 15 Ultra and previous 14 Ultra with 1-inch type sensors. It’s larger than the sensors found on almost any other phone, which allowed the 15 Ultra to take stunning photos all over Europe, while the 14 Pro was heroic in capturing images at Taylor Swift concerts. I’m keen to see Apple at least match Xiaomi’s phone here with a similar 1-inch type sensor. Though if we’re talking pie-in-the-sky wishes, maybe the iPhone 17 could be the first smartphone with a full-frame image sensor. I won’t hold my breath on that one — the phone, and the lenses, would need to be immense to accommodate it, so it’d likely be more efficient just to let you make calls with your mirrorless camera. 

Don’t lean on AI too much

AI has become a bigger part of the camera experience on many Android phones, from the Honor 400 Pro’s tool that brought my dad back to life to the Pixel 9 Pro’s wild generative AI functions. But iPhones have always emphasized the importance of real image quality, producing sharp, detailed images that remain faithful to the scene you actually saw when you pushed the shutter button. 

Apple’s dalliances in AI so far haven’t exactly been groundbreaking and I worry that the company may want to be seen as making a bigger push for deeper, more ‘innovative’ uses for AI. And sure, maybe some of those could be useful in other parts of the phone, but the iPhone 17 cameras first and foremost still need to be able to deliver truly superb-looking images, not simply use AI to compensate for any hardware shortcomings.

Variable aperture

One of the other reasons the Xiaomi 14 Ultra phone rocks so hard for photography is its variable aperture on the main camera. Its widest aperture is f/1.6 — significantly wider than the f/1.78 of the iPhone 16 Pro.That wider aperture lets in a lot of light in dim conditions and more authentically achieves out-of-focus bokeh around a subject. 

But Xiaomi’s 14 Ultra aperture can also close down to f/4, and with that narrower aperture, it’s able to create starbursts around points of light. I love achieving this effect in nighttime imagery with the phone. It makes the resulting images look much more like they’ve been taken with a professional camera and lens, while the same points of light on the iPhone just look like roundish blobs. Disappointingly, Xiaomi actually removed this feature from the new 15 Ultra so whether Apple sees value in implementing this kind of technology remains to be seen. 

More Photographic Styles

Though Apple has had various styles and effects integrated into the iPhone’s cameras, the iPhone 16 range took it further, with more control over the effects and more toning options. It’s enough that former CNET Senior Editor Lisa Eadicicco even declared the Photographic Styles her “favorite new feature on Apple’s latest phone.”

I think they’re great, too. Or rather, they’re a great start. The different color tones, like the ones you get with the Amber and Gold styles, add some lovely warmth to scenes, and the Quiet effect adds a vintage filmic fade, but there’s still not a whole lot to choose from and the interface is slow to work through. I’d love to see Apple introduce more Photographic Styles with different color toning options, or even with tones that mimic vintage film stocks from Kodak or Fujifilm. 

And sure, there are plenty of third-party apps like VSCO or Snapseed that let you play around with color filters all you want. But using Apple’s styles means you can take your images with the look already applied, and then change it afterward if you don’t like it — nothing is hard-baked into your image. 

I was recently impressed with Samsung’s new tool for creating custom color filters based off the look of other images. I’d love to see Apple bring that level of image customization to the iPhone.

Better ProRaw integration with Photographic Styles

I do think Apple has slightly missed an opportunity with its Photographic Styles, though, in that you can use them only when taking images in HEIF (high-efficiency image format). Unfortunately, you can’t use them when shooting in ProRaw. I love Apple’s use of ProRaw on previous iPhones, as it takes advantage of all of the iPhone’s computational photography — including things like HDR image blending — but still outputs a DNG raw file for easier editing. 

The DNG file typically also offers more latitude to brighten dark areas or tone down highlights in an image, making it extremely versatile. Previously, Apple’s color presets could be used when shooting in ProRaw, and I loved it. I frequently shot street-style photos using the high contrast black-and-white mode and then edited the raw file further. 

Now using that same black-and-white look means only shooting images in HEIF format, eliminating the benefits of using Apple’s ProRaw. Oddly, while the older-style “Filters” are no longer available in the camera app when taking a raw image, you can still apply those filters to raw photos in the iPhone’s gallery app through the editing menu.

LUTs for ProRes video

And while we’re on the topic of color presets and filters, Apple needs to bring those to video, too. On the iPhone 15 Pro, Apple introduced the ability to shoot video in ProRes, which results in very low-contrast, almost gray-looking footage. The idea is that video editors will take this raw footage and then apply their edits on top, often applying contrast and color presets known as LUTs (look-up tables) that gives footage a particular look — think dark and blue for horror films or warm and light tones for a romantic drama vibe. 

But Apple doesn’t offer any kind of LUT for editing ProRes video on the iPhone, beyond simply ramping up the contrast, which doesn’t really do the job properly. Sure, the point of ProRes is that you would take that footage off the iPhone, put it into software like Davinci Resolve, and then properly color grade the footage so it looks sleek and professional. 

But that still leaves the files on your phone, and I’d love to be able to do more with them. My gallery is littered with ungraded video files that I’ll do very little with because they need color grading externally. I’d love to share them to Instagram, or with my family over WhatsApp, after transforming those files from drab and gray to beautifully colorful.

With the iPhone 17, or even with the iPhone 16 as a software update, I want to see Apple creating a range of its own LUTs that can be directly applied to ProRes video files on the iPhone. While we didn’t see this software functionality discussed as part of the company’s June WWDC keynote, that doesn’t mean it couldn’t be launched with the iPhone in September.

If Apple were able to implement all these changes — excluding, perhaps, the full-frame sensor which even I can admit is a touch ambitious — it would have an absolute beast of a camera on its hands. 

Technologies

A Brexit reversal is on the table 10 years on from the vote that changed Britain. Here’s what’s at stake

Britain voted to leave the European Union in 2016.

U.K. Prime Minister Andy Burnham suggested this week that British voters could be given the chance to reverse Brexit, the country’s highly contentious departure from the European Union a decade ago.

Burnham, who became prime minister over the summer, told the BBC on Wednesday it was “possible” a referendum on rejoining the EU could be included in a future election manifesto.

A U.K. general election is not currently expected before 2029. Prime ministers are able to trigger an early snap election with the backing of parliament, but Burnham — who replaced predecessor Keir Starmer without a public vote — has ruled out such a move.

In his interview with the BBC, the prime minister said a referendum “wouldn’t be the right thing to do right now,” but added that the U.K. must “consider the options” for its relationship with the EU, arguing that “where we are isn’t good enough.”

Asked whether an in-out referendum in a future election manifesto was a possibility, Burnham said: “yes, things are possible.”

During the previous general election — which saw Starmer lead the governing Labour party to a landslide victory and end 14 years of Conservative rule — Burnham was serving as Mayor of Manchester. As he prepared to challenge Starmer’s leadership, Burnham pledged not to “re-run” arguments over Brexit.

In a separate interview with the BBC’s Today program, Burnham said he wanted to “look at the options” for resetting U.K.-EU relations.

“We could stay as we are. That’s definitely an option, if people think this is the right place to stay,” he said, when asked if he wanted Britain to rejoin the union. “We could look at what [former finance minister] George Osborne has said about a customs union, we could look at… the single market or we could go all the way.”

The interviews came after Burnham’s speech at the governing Labour party’s annual conference on Tuesday, in which he said “Brexit hasn’t given us control.”

The 2016 Brexit campaign promised to “take back control” of immigration, free up more money for the country’s health service, and forge trade deals with the rest of the world.

While the value of U.K. goods and services exports has grown significantly in the last decade, according to government figures, immigration and NHS funding pressures are more contentious than ever.

“Later this year, there will be a U.K.-EU summit,” Burnham said at the conference on Tuesday.

“We will not give Britain the clear path we need into the rest of the century until we decide on a long-term relationship with what is still our largest market. I cannot say to you truthfully that where we are is good enough. Brexit has done more harm than good [and] we need to restore a higher level of growth and prosperity for Britain.”

A decade of Brexit

On June 23, 2016, Britons headed to the polls to vote on whether to stay in the European Union. A shock result emerged that night: the electorate had voted to leave the bloc by 52% to 48%.

As the result sank in, the British pound tanked, and London’s FTSE 100 tumbled. Then-Prime Minister David Cameron — who had called the referendum and led the campaign for the Remain vote — resigned.

Britain did not officially leave the EU until 2020. In the interim years, the country’s looming exit from the bloc remained a contentious issue, with so-called “Remainers” staging huge protests against the decision and some political parties putting a reversal of the vote at the heart of their election campaigns.

The U.K. economy has largely failed to experience a post-Brexit boost after upending ties with its largest trading partner, and sterling never returned to its pre-referendum level. The country has also seen a quick succession of prime ministers, with some of the past decade’s seven leaders ousted over the way they handled Brexit and the post-referendum economy.

James Smith, developed markets economist at ING, told CNBC that while Burnham’s statement is politically significant, unlocking tangible economic upside relies on concrete changes to the trading relationship, which could take years.

“Though the PM has opened the door to full EU membership, the reality is that he faces the same constraints that have hemmed in previous leaders,” he said in an email. “The public may agree that Brexit hasn’t gone well, but it’s not clear there is a majority in favor of rejoining. It’s also not at all clear how willing the EU will be to give ground in negotiations, given the recent volatility of U.K. politics and the possibility of a Reform-led government in the future.”

Smith noted that it had taken more than five years to go from referendum to new economic relationship with the EU.

“I suspect it will take much longer for Britain to settle on and implement a new form of relationship now that [Brexit] has dropped down the list of political priorities among voters,” he said.

Steve Nolan, a senior lecturer in economics at Britain’s Liverpool John Moores University, told CNBC on Thursday that some estimates suggest U.K. gross domestic product was 5% to 8% smaller than it would have been without the vote to leave the EU.

“This hasn’t been a surprise to economists — standard models in trade say that if you put up barriers to trade with your nearest trading partner then this will cause problems,” he said. “So there are definite benefits to be reaped by rejoining, but the road towards that outcome could be rocky.”

Any new referendum would increase uncertainty and turmoil, he added.

“The U.K. would also be asking to be let back into the club from a weakened bargaining position and may have to accept many conditions — [such as] euro membership and free movement of labor — that may cause economic and political difficulties. So, there are opportunities to grabbed, but they won’t come without a cost.”

However, Nigel Green, CEO of London-based financial consultancy DeVere Group, said that while closer ties with Europe would make Britain richer, it would also make it easier for capital to leave the country.

“Sterling stands to gain from a steadier relationship with the U.K.’s biggest trading partner, and U.K.-focused equities, priced at a discount for a decade, could start to close the gap,” he said.

But he cautioned that “an open door works both ways,” with entrepreneurs, and senior professionals increasingly telling deVere they were considering leaving the U.K. to avoid the high tax burden.

“The EU reset needs a domestic twin: competitive taxes, faster planning and policy stability that lets businesses look beyond the next Budget,” he said. “Get both right and the U.K. becomes a magnet for capital in Europe. Get only one right and Britain becomes a more convenient place to leave.”

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Technologies

South Korean President Lee Threatens ‘Additional Measures’ to Ukraine Over POW Disclosure

South Korean President Lee Jae Myung has threatened further actions against Ukraine following its disclosure of North Korean POW transfers to Seoul, demanding an apology over the alleged breach of a confidentiality agreement.

South Korean President Lee Jae Myung on Friday criticized Ukraine after its announcement that North Korean prisoners of war were handed over to Seoul, insisting on a public apology and warning of “further actions” against Kyiv.

In a post on X, Lee stated that Kyiv disclosed the transfer of certain captured North Korean soldiers unilaterally, despite requesting confidentiality and later asserting no secrecy pact existed, which made the Korean leader appear as a “liar.”

“As this is a matter concerning the honor of the Republic of Korea’s people and nation, we cannot overlook it,” he said in Korean, translated by Google.

Ukrainian Foreign Minister Andrii Sybiha reportedly characterized the dispute on Thursday as a “diplomatic misunderstanding,” which his nation expects to resolve. Seoul remains a significant partner for Kyiv, Sybiha added.

Alleged Secrecy Pact

During the United Nations General Assembly last week, Ukrainian President Volodymyr Zelenskyy stated that Kyiv had delivered two captured North Korean soldiers to South Korea.

This prompted South Korea to accuse Ukraine of violating a nondisclosure agreement regarding the transfer and to summon Ukraine’s chargé d’affaires for clarification. Seoul also noted that Ukraine requested the transfer remain confidential, as it could adversely affect prisoner exchanges with Russia.

“When we demanded acknowledgement of the agreement and an apology, they instead spoke of an imminent military clash between North and South, praying for the outbreak of war on the Korean Peninsula—we express grave regret toward Ukraine,” Lee said on Friday.

The remarks follow an interview with Ukrainian presidential chief of staff Kyrylo Budanov last week, in which he claimed North Korea’s involvement in the Ukraine-Russia conflict was intended to prepare for combat on the Korean Peninsula.

“The situation is escalating every day. And it is only a matter of time before a trigger event occurs that will lead to uncontrolled consequences,” he added, according to a Google translation of his Telegram post in Ukrainian.

While Kyiv has offered no explanation for why Zelenskyy made the announcement at the UNGA, South Korea’s National Intelligence Service reportedly informed lawmakers he may have done so to rally support in Seoul for supplying Kyiv with weapons and other aid.

In August, Zelenskyy asked South Korea to back Ukraine by providing air defense systems, something Seoul has not supported even as it has offered humanitarian aid to Ukraine.

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Technologies

Generate more portfolio income in volatile times with these options strategies

When times get rocky, options strategies can boost your portfolio’s income — if they’re done right.

September was a bumpy ride for stocks and bonds, but strategies using options can help investors generate a little more portfolio income. Last month, the S & P 500 slipped 0.5% as higher oil prices, rising Treasury yields and fear of more Federal Reserve rate hikes weighed on the market. In September, the 10-year Treasury yield also spiked to levels not seen in 19 years, while the 30-year yield topped 5.6%, the highest since 2002. An options strategy is no replacement for holding income-generating assets like bonds and dividend-paying stocks, but it can complement an already diversified portfolio. “We’re hearing people are uneasy about the stock market,” said Ashton Lawrence, certified financial planner and director at Mariner Wealth Advisors in Greenville, South Carolina. “We’re taking your current portfolio and trying to use options to generate additional cash flow, establish positions more deliberately and put some guardrails around risk,” he added. Covered calls For individuals seeking additional income, covered calls can be the ticket. “The initial way that people start implementing income strategies is with covered calls,” said Joe Mazzola, head trading strategist at Charles Schwab. A call option gives the holder the right to buy shares at a specified price by a certain date. With a covered call, the investor already owns the stock and sells a call option against it. If the stock stays below the strike price, the call option won’t be exercised and the investor gets to keep the premium – but that individual must be ready to part with the shares if the stock hits the strike price. “You could write some covered calls on stocks you already own, stocks in AI-tangential sectors that have appreciated greatly in the last couple of years,” said Mazzola. “You might be sitting in a range where you haven’t seen that upside push lately, and you could sell out-of-the-money calls to augment those returns.” There’s a catch for investors: If the stock rises to the strike price and goes on a tear, the investor will miss out on that upside potential. Cash-secured puts For investors who want to earn a little money while waiting to buy an ETF or a stock they’ve had their eye on, a cash-secured put might be the way to move. “I’m surprised to see the number of people who have a lot of money sitting in cash and in money markets,” said Lawrence. “It speaks to people’s uneasiness about getting into the market. Here’s how we can get paid to wait for that lower price point.” A put option is the right to sell a stock at a specified price by a set date. With a cash-secured put, the investor sells the put to another party and pockets the premium – but he must have cash set aside to buy the shares in the event the stock reaches the strike price. The stock you’re writing the put option against should be one that you’re happy to own, even in a rocky patch. “The key with the cash-secured put is to make sure this is a stock you want to own at that price,” said Mazzola. “You might get tested at that expiration cycle.” The risk for the investor is that the stock experiences a sharp drop – one that takes it well below the strike price. There’s also the possibility that if the stock rises but never slides below the strike price, you keep the premium but not the opportunity to buy the shares. Know what you own In the best of scenarios, options can help boost a portfolio’s performance, but there is an element of risk. “There are a variety of ways to generate income, and using options contracts you pick up some additional risk,” said Lawrence. “If you’re trying to do it yourself, understand what you’re doing and why you’re doing it.” “I view them like fire: You can use fire to heat your home and be comfortable, but you can use that same fire to burn down that home and have nothing left,” he added.

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