Wikipedia has seen a decline in users this year due to artificial intelligence summaries in search engine results and the growing popularity of social media, according to a blog post Friday from Marshall Miller of the Wikimedia Foundation, the organization that oversees the free online encyclopedia.

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In the post, Miller describes an 8% drop in human pageviews over the last few months compared with the numbers Wikipedia saw in the same months in 2024.

«We believe that these declines reflect the impact of generative AI and social media on how people seek information, especially with search engines providing answers directly to searchers, often based on Wikipedia content,» Miller wrote. 

Blame the bots 

AI-generated summaries that pop up on search engines like Bing and Google often use bots called web crawlers to gather much of the information that users read at the top of the search results. 

Websites do their best to restrict how these bots handle their data, but web crawlers have become pretty skilled at going undetected. 

«Many bots that scrape websites like ours are continually getting more sophisticated and trying to appear human,» Miller wrote.

After reclassifying Wikipedia traffic data from earlier this year, Miller says the site «found that much of the unusually high traffic for the period of May and June was coming from bots built to evade detection.»

The Wikipedia blog post also noted that younger generations are turning to social-video platforms for their information rather than the open web and such sites as Wikipedia.

When people search with AI, they’re less likely to click through

There is now promising research on the impact of generative AI on the internet, especially concerning online publishers with business models that rely on users visiting their webpages.

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

In July, Pew Research examined browsing data from 900 US adults and found that the AI-generated summaries at the top of Google’s search results affected web traffic. When the summary appeared in a search, users were less likely to click on links compared to when the search results didn’t include the summaries.

Google search is especially important, because Google.com is the world’s most visited website — it’s how most of us find what we’re looking for on the internet. 

«LLMs, AI chatbots, search engines and social platforms that use Wikipedia content must encourage more visitors to Wikipedia, so that the free knowledge that so many people and platforms depend on can continue to flow sustainably,» Miller wrote. «With fewer visits to Wikipedia, fewer volunteers may grow and enrich the content, and fewer individual donors may support this work.»

Last year, CNET published an extensive report on how changes in Google’s search algorithm decimated web traffic for online publishers. 

OpenAI said Monday it would do more to stop users of its AI video generation app Sora from creating clips with the likenesses of actors and other celebrities after actor Bryan Cranston and the union representing film and TV actors raised concerns that deepfake videos were being made without the performers’ consent.

Actor Bryan Cranston, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and several talent agencies said they struck a deal with the ChatGPT maker over the use of celebrities’ likenesses in Sora. The joint statement highlights the intense conflict between AI companies and rights holders like celebrities’ estates, movie studios and talent agencies — and how generative AI tech continues to erode reality for all of us.

Sora, a new sister app to ChatGPT, lets users create and share AI-generated videos. It launched to much fanfare three weeks ago, with AI enthusiasts searching for invite codes. But Sora is unique among AI video generators and social media apps; it lets you use other people’s recorded likenesses to place them in nearly any AI video. It has been, at best, weird and funny, and at worst, a never-ending scroll of deepfakes that are nearly indistinguishable from reality.

Cranston noticed his likeness was being used by Sora users when the app launched, and the Breaking Bad actor alerted his union. The new agreement with the actors’ union and talent agencies reiterates that celebrities will have to opt in to having their likenesses available to be placed into AI-generated video. OpenAI said in the statement that it has «strengthened the guardrails around replication of voice and likeness» and «expressed regret for these unintentional generations.»

OpenAI does have guardrails in place to prevent the creation of videos of well-known people: It rejected my prompt asking for a video of Taylor Swift on stage, for example. But these guardrails aren’t perfect, as we’ve saw last week with a growing trend of people creating videos featuring Rev. Martin Luther King Jr. They ranged from weird deepfakes of the civil rights leader rapping and wrestling in the WWE to overtly racist content.

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The flood of «disrespectful depictions,» as OpenAI called them in a statement on Friday, is part of why the company paused the ability to create videos featuring King.

Bernice A. King, his daughter, last week publicly asked people to stop sending her AI-generated videos of her father. She was echoing comedian Robin Williams’ daughter, Zelda, who called these sorts of AI videos «gross.»

OpenAI said it «believes public figures and their families should ultimately have control over how their likeness is used» and that «authorized representatives» of public figures and their estates can request that their likeness not be included in Sora. In this case, King’s estate is the entity responsible for choosing how his likeness is used. 

This isn’t the first time OpenAI has leaned on others to make those calls. Before Sora’s launch, the company reportedly told a number of Hollywood-adjacent talent agencies that they would have to opt out of having their intellectual property included in Sora. But that initial approach didn’t square with decades of copyright law — usually, companies need to license protected content before using it — and OpenAI reversed its stance a few days later. It’s one example of how AI companies and creators are clashing over copyright, including through high-profile lawsuits.

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)  

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s NYT Connections puzzle has a diverse mix of topics.  Remember when you see a word like «does» that it could have multiple meanings. Read on for clues and today’s Connections answers.

The Times now has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Deal me in.

Green group hint: I can get that.

Blue group hint: Hoops.

Purple group hint: The clicker.

Answers for today’s Connections groups

Yellow group: Playing cards.

Green group: Takes on.

Blue group: N.B.A. teams.

Purple group: Things you can control with remotes.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is playing cards. The four answers are aces, jacks, kings and queens.

The green words in today’s Connections

The theme is takes on. The four answers are addresses, does, handles and tackles.

The blue words in today’s Connections

The theme is N.B.A. teams. The four answers are Bucks, Bulls, Hornets and Spurs.

The purple words in today’s Connections

The theme is things you can control with remotes.  The four answers are drones, garage doors, televisions and Wiis.