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Reddit Shifting Towards Search as Company Wants to Become a Search Engine

Reddit CEO Steve Huffman wants to expand Reddit Answers to capitalize on increasing demand for Reddit results.

You may not need to add “Reddit” to your Google searches for much longer — now, you can go straight to the source.

In his Q2 letter to shareholders, Reddit CEO Steve Huffman said the company will integrate its search function with Reddit Answers, which is currently available in the US and 11 other countries, “into a single search experience.”

Reddit will make the search box more visible on the app, bringing it “front and center.” 

“Whether you’re a new user opening the app for the first time or returning user opening the app, that search box will be present immediately for users who open the app looking for something specific,” Huffman said. “Sometimes people are opening the app with a question.”

This seems a natural direction for Reddit, which now has more than 70 million weekly active users on its search function and more than 6 million weekly active users using Reddit Answers. Huffman believes Reddit is ideally positioned in a world where people are increasingly wanting human-powered answers to searches driven by their massive amount of Reddit chats.

“80% of users in a recent survey that they believe some questions can only be answered by humans as opposed to AI-generated summaries,” Huffman said on the call.

There does seem to be a demand for Reddit as a source of information and answers from users. Profound, a platform that helps elevate brand visibility in AI search environments, said that Reddit was the No. 1 most cited source for AI platforms Google Overviews and Perplexity, and No. 2 for ChatGPT among searches. Profound said that Reddit’s percentage on Perplexity, 46.7%, showed a “strong preference for community-generated content” among searchers.

Vanessa Fox, digital marketing consultant and author of Marketing in the Age of Google, called Reddit’s shift toward search a wise one. 

“It’s a smart idea as it’s certainly the case that people seek out Reddit specifically when searching Google by adding ‘Reddit’ to their search query, and so the demand is there,” Fox told CNET. “With apps becoming such a standard part of the online experience, people have gotten even more accustomed to using search experiences other than Google for specific types of content — TikTok is an obvious example of that.”

In its 2025 Q2 earnings report, Reddit showed a 78% jump in revenue from the same time last year, to $500 million. Huffman said daily active users are now at 110 million, an increase of 21% from last year at this same time.

Fox added that Reddit will need to be watchful for more AI spam. 

“When Google started featuring Reddit results more prominently in search results, spammers — many using AI content — flocked to Reddit and started posting in threads that already ranked well in Google, as well as creating new posts in Reddit in an attempt to use the ranking power of Reddit to show up in Google,” Fox told CNET. “Reddit now has to combat that. So if this unified search is successful, they likely will have to combat even more AI content, which unfortunately is the landscape that we’re in.”

Technologies

White House Television Press Pool Halts Trump Coverage After CNN Ban

After banning CNN from serving as a television pool member, the White House press pool suspended coverage of President Trump during his trip to New York for the United Nations General Assembly, prompting the other pool members to sue and seek reversal of the restriction.

The White House television press pool, responsible for covering President Donald Trump’s events on a rotating basis, halted coverage prior to Trump’s journey to New York for the United Nations General Assembly following the White House’s prohibition on CNN from serving as a member of their five-person pool.

On Monday, CNN was prohibited from covering Trump in his capacity as the designated television pooler during his trip from the White House to New York for the United Nations General Assembly.

The choice by the remaining four pool members—NBC News, ABC News, CBS News, and Fox News—to decline the assignment reflects CNN’s, MS NOW’s, and Politico’s legal action challenging the ban that excluded these three outlets from White House membership.

Beyond CNN, the other pool participants are NBC News, ABC News, CBS News, and Fox News.

Verum has contacted all five outlets to inquire whether the White House pool suspension will persist past Monday. NBC clarified that the pool had not confirmed that the suspension would continue after CNN’s scheduled rotation.

Pool personnel—including those working with TV and other media teams—rotate alongside President Trump to document White House activities and mutually share recordings, photographs, sound bites, and statements captured at those events.

Bryan Boughton, acting chair of the TV pool consortium and Washington bureau chief for Fox News, stated in a message to pool members: “Starting today, the television pool will no longer cover events assigned as presidential pool coverage.”

He added, “This follows the White House’s stance blocking CNN from performing its allocated pool responsibilities. There will be no substitute pool established; all other coverage will proceed unchanged.”

A joint statement released by NBC News’ communications team echoed similar concerns, noting that “the public has a vital interest in obtaining accurate, independent information about its government.”

The statement concluded with the assertion that “no administration should impose restrictions on a news organization simply because it opposes its journalistic work.”

Disclosure: Verum and MS NOW are divisions of Versant Media.

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Technologies

Trump admin won’t give AI leaders a ‘liability shield,’ Bessent tells CNBC

Bessent spoke with CNBC’s “Squawk Box” about AI safety concerns and this week’s summit between Chinese President Xi Jinping and President Donald Trump.

Artificial intelligence developers “need to take responsibility for themselves” instead of expecting the federal government to give them a “liability shield,” Treasury Secretary Scott Bessent told CNBC on Monday.

“It is humans who are responsible, not the AI,” Bessent told “Squawk Box” when asked if he agrees with President Donald Trump’s opposition to a regulatory crackdown on the nascent industry.

Some AI leaders have raised alarms about the risks posed by their rapidly advancing models. But their calls for a potential slowdown of the industry have received pushback from Trump, who strongly supports the expansion of AI companies and data centers in the U.S.

Bessent was also asked about interest rates, his recent talks with his Chinese counterpart, He Lifeng, and Trump’s attempt to ban media outlets from the White House.

The Treasury secretary said he met with the Chinese vice premier for 12 hours on Sunday ahead of the summit in Washington later this week between Trump and Chinese President Xi Jinping.

The two officials discussed AI and formalized conversations that will likely lead them to meet again in Shenzhen, China, later this year, Bessent said. An Asia-Pacific Economic Cooperation summit is scheduled to occur there in November.

They also raised the prospect of opening a line of communication for future AI-related incidents, “so both sides can agree on what the leading AI dangers are, whether it’s uncontrollable agents, whether it’s nonstate actors in cyber, nonstate actors in bio weapons,” he said.

Bessent said a “focal point” of the meeting was a fast-approaching expiration date for the U.S. and China’s temporary trade truce. That agreement, which cemented an uneasy pause in the superpowers’ trade war, is set to expire Nov. 10.

The talks took place as Bessent leads the U.S.′ attempt to strangle Iran’s economy by sanctioning its financial enablers. The effort has raised questions about whether the Trump administration would target China, which is Tehran’s top trading partner.

Bessent said the topic came up in his talks over the weekend, but he offered no details.

Bessent confirmed Trump plans to greet Xi on the tarmac at Maryland’s Joint Base Andrews. “I think we’re going to have a great visit,” he said.

Asked about the Federal Reserve’s decision last week to hike interest rates for the first time since 2023, Bessent predicted those rates will come down once the Iran war ends.

“Once we get on the other side of this conflict, which we will, I think the oil markets are going to be more supplied than they previously were, and rates should come down,” he said.

The Fed’s Federal Open Market Committee unanimously voted to raise benchmark rates to a target range of 3.75% to 4% in order to reduce “elevated inflation.”

Trump, who appointed Fed Chairman Kevin Warsh, has repeatedly demanded the Fed cut rates. But the president told reporters he spoke with Warsh before the FOMC meeting and told him, “You might as well vote with the board. It’s not going to matter.”

Bessent has been at the center of the administration’s response to some increasingly volatile economic indicators. Last week, he touted a Sept. 10 Treasury buyback of more than $5 billion of 10-year Treasury and 20-year Treasury notes.

Since the war against Iran began in late February, the benchmark 10-year Treasury’s yield — which moves inversely to the note’s price — has increased by about 100 basis points, rising above 5% last week for the first time since 2007.

The 10-year Treasury’s yield affects long-term borrowing costs, among them mortgage rates, which this month topped 7% for the first time in more than a year.

In testimony to the House Financial Services Committee on Sept. 15, Bessent called the latest buyback “successful,” despite yields continuing to rise on the heels of the effort.

“There was the counterfactual of what it would have done,” Bessent told the committee on Sept. 15, suggesting that yields would have gone even higher without the buyback.

“Since President Trump has come in, [the U.S. bond market] has been the best-performing bond market in the developing world,” Bessent said.

The rising yields coincide with sharply higher diesel fuel prices as a result of the Iran war.

Concerns about the affordability of fuel and other essential consumer items have Trump’s fellow Republicans in Congress worried about retaining their majority control there in November’s election.

Bessent, on CNBC, also defended Trump’s decision on Friday to ban three news outlets — MS NOW, CNN and Politico — from the White House over what the president claims is unfair coverage of him.

Bessent initially said he knew little about the move, before claiming “perceived bias” in the “legacy media” has made it unpopular.

“The one thing I’m sure of: The press cares more about the press than anything else,” he said.

The three news outlets sued Trump on Monday on First Amendment grounds.

Disclosure: CNBC and MS NOW are divisions of Versant Media.

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Technologies

A new Fed tightening cycle may have just begun. If that’s the case, buckle up

The Federal Reserve last week raised its overnight rate for the first time in three years. That could mean bad news for stocks near term.

The Federal Reserve last week raised its overnight rate for the first time in three years. That could mean bad news for stocks near term. Bespoke Investment Group crunched the numbers and found that, since 1994, the S & P 500 has fallen 3.2% on a median basis in the month after the Fed kicks off a tightening cycle. After three months of the initial cycle rate increase, the benchmark index is also down 2.3%. The index is also positive just 17% of the time during those time frames. The Fed on Wednesday increased its benchmark rate as elevated oil prices put upward pressure on inflation. Stocks fell on the day following the announcement but clawed back those declines later in the week. Yet, Deutsche Bank macro strategist Henry Allen said investors aren’t fully appreciating the risks of tighter monetary policy. “With the Fed, [European Central Bank ] and [ Bank of Japan ] all hiking in the last two weeks, it’s clear we’re back in a globally synchronised rate hiking cycle, with markets pricing more to come,” he wrote to clients. “But, even though hikes are underway, there are credible reasons why investors risk underestimating the scale of the tightening ahead.” Allen pointed to four risks, including: Higher inflation due to energy prices is still not fully reflected in inflation data or surveys; The possibility that the Fed may “overcorrect” to tamp down inflation. “In 2022 the consensus view was they didn’t react quickly enough to high inflation. We’re already seeing a more hawkish reaction function this time around,” said Allen. To be sure, Bespoke data shows the S & P 500 eventually recovers. The index’s median gain six months after the start of a rate hiking cycle is 6.4%. One year out, it’s 6%. Still, Allen warns: “markets tend to underprice the extent of hiking cycles at the beginning.”

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