Technologies

Reddit Shifting Towards Search as Company Wants to Become a Search Engine

Reddit CEO Steve Huffman wants to expand Reddit Answers to capitalize on increasing demand for Reddit results.

You may not need to add «Reddit» to your Google searches for much longer — now, you can go straight to the source.

In his Q2 letter to shareholders, Reddit CEO Steve Huffman said the company will integrate its search function with Reddit Answers, which is currently available in the US and 11 other countries, «into a single search experience.»

Reddit will make the search box more visible on the app, bringing it «front and center.»

«Whether you’re a new user opening the app for the first time or returning user opening the app, that search box will be present immediately for users who open the app looking for something specific,» Huffman said. «Sometimes people are opening the app with a question.»

This seems a natural direction for Reddit, which now has more than 70 million weekly active users on its search function and more than 6 million weekly active users using Reddit Answers. Huffman believes Reddit is ideally positioned in a world where people are increasingly wanting human-powered answers to searches driven by their massive amount of Reddit chats.

«80% of users in a recent survey that they believe some questions can only be answered by humans as opposed to AI-generated summaries,» Huffman said on the call.

There does seem to be a demand for Reddit as a source of information and answers from users. Profound, a platform that helps elevate brand visibility in AI search environments, said that Reddit was the No. 1 most cited source for AI platforms Google Overviews and Perplexity, and No. 2 for ChatGPT among searches. Profound said that Reddit’s percentage on Perplexity, 46.7%, showed a «strong preference for community-generated content» among searchers.

Vanessa Fox, digital marketing consultant and author of Marketing in the Age of Google, called Reddit’s shift toward search a wise one.

«It’s a smart idea as it’s certainly the case that people seek out Reddit specifically when searching Google by adding ‘Reddit’ to their search query, and so the demand is there,» Fox told CNET. «With apps becoming such a standard part of the online experience, people have gotten even more accustomed to using search experiences other than Google for specific types of content — TikTok is an obvious example of that.»

In its 2025 Q2 earnings report, Reddit showed a 78% jump in revenue from the same time last year, to $500 million. Huffman said daily active users are now at 110 million, an increase of 21% from last year at this same time.

Fox added that Reddit will need to be watchful for more AI spam.

«When Google started featuring Reddit results more prominently in search results, spammers — many using AI content — flocked to Reddit and started posting in threads that already ranked well in Google, as well as creating new posts in Reddit in an attempt to use the ranking power of Reddit to show up in Google,» Fox told CNET. «Reddit now has to combat that. So if this unified search is successful, they likely will have to combat even more AI content, which unfortunately is the landscape that we’re in.»

Technologies

Verum Messenger Introduces Built-In Verum Chess

Verum Messenger has released a new update for iOS, iPadOS, and macOS, adding another feature to its growing ecosystem — Verum Chess. Users can now play chess directly inside the messenger without switching between different applications.

The new feature allows users to start a game in just a few taps while reinforcing Verum’s vision of a unified digital environment where communication and everyday services come together in a single platform.

Verum Messenger continues to evolve into a multifunctional ecosystem that combines secure chats and calls, AI tools, a built-in VPN, anonymous email, eSIM, financial services, cryptocurrency features, and offline communication. With the introduction of Verum Chess, the platform now also offers a new way for users to interact and spend time together without leaving the app.

The update is now available for iPhone, iPad, and Mac on the App Store.

Technologies

Episode 3 of the VERUM AI Mini-Series Is Now Available

Verum Messenger has released the third episode of its AI mini-series, SHADOWS, created using Verum AI.

The new episode, titled «Ghost Money,» continues the story of the conflict between a team of heroes and the Omega corporation, which seeks to take control of digital communications. This time, the focus shifts to anonymous payments and financial freedom, revealing how privacy can extend beyond messaging.

Like the previous episodes, the new release not only advances the storyline but also showcases the capabilities of the Verum ecosystem, highlighting technologies designed for secure communication and digital privacy.

The mini-series consists of seven episodes, released gradually across Verum Messenger’s social media channels.

Episode 3 is now available. Stay tuned for the next chapter.

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Technologies

Verum Finance Now Available for Mac, Expanding the Verum Ecosystem on Desktop

Verum has officially released Verum Finance for macOS, bringing its financial platform to the Mac and expanding access to the Verum ecosystem across Apple’s devices. The launch allows users to manage their finances from desktop while enjoying the same secure and seamless experience available on iPhone and iPad.

The new Mac version includes the full range of Verum Finance features, including balance management, instant transfers to other Verum users, debit card management, Apple Pay support, asset exchange, and transaction history — all optimized for the macOS experience.

Verum Finance can be used as a standalone application or alongside Verum Messenger. Users who sign in with their Verum Messenger account automatically synchronize their balances, settings, and account data across devices, ensuring a consistent experience throughout the Verum ecosystem.

The macOS release further strengthens Verum’s vision of creating an integrated digital platform where communication and financial services work together. Verum Messenger, which is also available for Mac, complements the ecosystem with encrypted messaging, voice and video calls, VPN, eSIM, anonymous email, AI-powered tools, offline communication capabilities, and cryptocurrency features.

With both Verum Messenger and Verum Finance now available across iPhone, iPad, and Mac, users can access secure communication and financial services wherever they work.

Verum Finance for Mac is available now through the Mac App Store.

Verum Finance for macOS: https://apps.apple.com/us/app/verum-finance/id6774245148
Verum Finance: https://finance.verum.im
Verum Messenger: https://verum.im