Technologies

The iPhone 17 Will Get a $50 Price Hike, Says Jefferies Analyst. Here’s Why He’s Right

Commentary: Turns out that Apple is overdue for a price increase on the iPhone.

The iPhone 17 series will get a $50 price increase, according to a Jefferies analyst Edison Lee. Since what President Donald Trump touted as «Liberation Day,» the possible effect of tariffs on the iPhone’s price has been widely discussed. And yet, despite tariffs and politics, iPhone prices have remained the same so far this year.

Lee expects that to change this fall. He says that the iPhone 17 Air (17 Slim), 17 Pro and 17 Pro Max will get a $50 price increase to offset the higher costs of components and tariffs, as reported by Business Insider. He didn’t mention the regular iPhone 17 getting a price hike. If true, that would mean that the starting prices for the iPhone 17 series will be:

iPhone 17 — $829
iPhone 17 Air — $979
iPhone 17 Pro — $1,049
iPhone 17 Pro Max — $1,249

News on the price hikes follows a May report by The Wall Street Journal that Apple is considering a price increase and could attribute the rise to new and updated features instead of tariffs. But the launch of the rumored iPhone 17 this fall will likely come with a higher price, no matter what Trump says or does.

Apple is the third-largest company in the US, and most of its products are manufactured in China. Clearly, the iPhone’s ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics. But even without higher component costs or tariffs, the iPhone has been overdue for a price increase. The last price hike was five years ago.

Historically, five years is the longest stretch of time Apple has gone without an increase since the five years between the iPhone 5 and the iPhone 7, which ended with the iPhone 8 launching at a higher cost. We can learn a lot by looking at how the company has handled earlier price hikes (and a one-time drop) and what that means for the iPhone 17.

To figure out how likely we are for a price hike, I grouped iPhone models into a few categories: the standard, the flagships and the behemoths. The standard includes models like the original iPhone, the iPhone 8, the iPhone XR and the iPhone 16. The flagships include variants like the iPhone X, iPhone 11 Pro and iPhone 16 Pro. And the behemoth’s designation is for phones like the iPhone 6 Plus, iPhone XS Max and iPhone 16 Pro Max. There are other versions that Apple sold, like the iPhone 5C, the SE series, the iPhone Mini line and the current iPhone Plus line, that don’t factor into this analysis. Also, I use the US starting price for each iPhone before any carrier discounts are applied. Let’s dive in.

Standard iPhone prices

Since its debut in 2007, the standard iPhone has had four price increases and one correction. Many folks might remember paying $199 for the original iPhone, but in reality, the phone cost $499 off-contract. In 2008, Apple raised the price $100 with the launch of the iPhone 3G to $599, where it would stay for four years. Then, in 2012, the iPhone 5 was introduced with a taller, 4-inch screen and a higher $649 price tag.

Fast-forward to 2017, the 10th anniversary of the iPhone, and the iPhone 8 debuted at a cost of $699, a $50 increase. Every year between 2017 and 2019, the price for the standard iPhone changed. In 2018, the iPhone XR launched at $749. The following year, the iPhone 11 came out, and the price dropped back to $699. And what makes that drop interesting is that the iPhone 11 was the first standard Apple phone with two rear cameras: a wide-angle and ultrawide. Up till then, all other standard iPhone models had only a single rear camera. From 2007 to 2019, when Apple increased prices, it was in $50 increments, except between the first and second iPhone models.

Then 2020 happened. It was a wild year for the iPhone and everyone because of the pandemic. But Apple managed to launch the iPhone 12, which cost $829, marking the largest increase for the standard iPhone: $130. Subsequent models all had the same price: The iPhone 13, 14, 15 and 16 all cost $829.

If Apple follows its previous pattern, then the standard iPhone is due for a price increase. The last raise was in 2020, five years ago, and Apple has never gone six years without a price hike on the standard model. But will the company slowly raise the price over a few years like it did between the iPhone 7, 8 and XR? Or will it go all in like it did with the iPhone 12?

The standard iPhone is Apple’s most popular, and it’s safe to expect that the iPhone 17 will cost more (and would’ve even if Trump hadn’t been elected). Now we just need to wonder how much tariffs and politics might drive the price up even more.

The flagship: iPhone Pro model prices

Apple hasn’t always had an iPhone Pro variant, but it did starting in 2017 with the launch of the iPhone X, which had a starting price of $999. The phone debuted next to the $699 iPhone 8, making the 8’s $50 increase seem like nothing.

But here’s where things get interesting. Apple has never raised the price on the iPhone Pro model. The iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro all cost $999. That’s eight years without a price increase!

What’s even more shocking is when you correct for inflation: the 2017 iPhone X’s $999 price would be $1,298 in 2025, according to the Consumer Price Index Inflation calculator. The iPhone Pro is overdue for a price hike, and I expect the iPhone 17 Pro to cost more.

The behemoths: iPhone Plus, Max and Pro Max prices

Since 2014, Apple has sold a big version of the iPhone. Some of these were nothing more than a larger version of the standard iPhone with a bigger screen and battery as well as some minor differences, like the iPhone 6 Plus having optical image stabilization on its camera while the iPhone 6 didn’t. But beginning with the iPhone 7 Plus, the larger version started having «pro» features, like a second rear camera and portrait mode.

In terms of pricing, the iPhone 6 Plus debuted at $749, which was $100 more than the iPhone 6. And that $749 price stuck around for the iPhone 6S Plus and 7 Plus. In 2017, Apple had three iPhone models: the $699 iPhone 8, the $749 iPhone 8 Plus (a $50 increase from the 7 Plus) and the $999 iPhone X.

In 2018, Apple launched the $1,099 iPhone XS Max, which I consider the true successor to the initial iPhone Plus line. That means the big iPhone got a $350 increase in a single year, the largest Apple has ever made. I admit some people might not think the XS Max is a follow-up to the Plus and would deem it an entirely new iPhone variant. But this is my commentary.

Like the iPhone Pro, the Max and Pro Max would have the same price for years. In 2023, Apple raised the barrier of entry for the Pro Max model and didn’t offer a $1,099 version of the iPhone 15 Pro Max with 128GB of storage. Instead, you had to pay $1,199 for the 256GB variant, which technically cost the same as the iPhone 14 Pro Max with 256GB of storage.

The iPhone 17 and 17 Pro’s prices

Even without tariffs, it’s safe to assume that the iPhone 17 lineup’s prices will be higher for some models. But when you factor in everything that’s happened this year, it’s hard to gauge just how much the price will go up and whether that’ll affect just one or two models, or apply across the entire iPhone 17 line.

Earlier this year, Apple raised the price on its most affordable model. Though it lacks the SE branding of the previous low-cost iPhone, the iPhone 16E came with a $599 price tag, $170 more than the $429 iPhone SE (2022).

Apple doesn’t talk about unreleased products or their prices. But we do have an unusual-for-Apple clue as to how these tariffs could affect the company.

«Assuming the current global tariff rates, policies, and applications do not change for the balance of the quarter and no new tariffs are added, we estimate the impact to add $900 million to our costs,» Apple CEO Tim Cook said during a quarterly earnings call on May 1.

Obviously, that $900 million number wasn’t just for the iPhone, but for all Apple products. And that was three weeks before Trump threatened another tariff aimed purely at the iPhone. But $900 million is a lot for any company to swallow, and eventually that added cost will need to be made up for. That usually means higher prices, even if Apple is pressured by Trump to attribute the increase to «new designs and features.»

If there’s one thing for certain, we’ll know exactly what those prices will be when Apple launches the next generation of iPhone models at its September event.

Apple didn’t respond to a request for comment.

Technologies

Wisconsin Reverses Decision to Ban VPNs in Age-Verification Bill

The law would have required websites to block VPN users from accessing «harmful material.»

Following a wave of criticism, Wisconsin lawmakers have decided not to include a ban on VPN services in their age-verification law, making its way through the state legislature.

Wisconsin Senate Bill 130 (and its sister Assembly Bill 105), introduced in March 2025, aims to prohibit businesses from «publishing or distributing material harmful to minors» unless there is a reasonable «method to verify the age of individuals attempting to access the website.»

One provision would have required businesses to bar people from accessing their sites via «a virtual private network system or virtual private network provider.»

A VPN lets you access the internet via an encrypted connection, enabling you to bypass firewalls and unblock geographically restricted websites and streaming content. While using a VPN, your IP address and physical location are masked, and your internet service provider doesn’t know which websites you visit.

Wisconsin state Sen. Van Wanggaard moved to delete that provision in the legislation, thereby releasing VPNs from any liability. The state assembly agreed to remove the VPN ban, and the bill now awaits Wisconsin Governor Tony Evers’s signature.

Rindala Alajaji, associate director of state affairs at the digital freedom nonprofit Electronic Frontier Foundation, says Wisconsin’s U-turn is «great news.»

«This shows the power of public advocacy and pushback,» Alajaji says. «Politicians heard the VPN users who shared their worries and fears, and the experts who explained how the ban wouldn’t work.»

Earlier this week, the EFF had written an open letter arguing that the draft laws did not «meaningfully advance the goal of keeping young people safe online.» The EFF said that blocking VPNs would harm many groups that rely on that software for private and secure internet connections, including «businesses, universities, journalists and ordinary citizens,» and that «many law enforcement professionals, veterans and small business owners rely on VPNs to safely use the internet.»

VPNs can also help you get around age-verification laws — for instance, if you live in a state or country that requires age verification to access certain material, you can use a VPN to make it look like you live elsewhere, thereby gaining access to that material. As age-restriction laws increase around the US, VPN use has also increased. However, many people are using free VPNs, which are fertile ground for cybercriminals.

In its letter to Wisconsin lawmakers prior to the reversal, the EFF argued that it is «unworkable» to require websites to block VPN users from accessing adult content. The EFF said such sites cannot «reliably determine» where a VPN customer lives — it could be any US state or even other countries.

«As a result, covered websites would face an impossible choice: either block all VPN users everywhere, disrupting access for millions of people nationwide, or cease offering services in Wisconsin altogether,» the EFF wrote.

Wisconsin is not the only state to consider VPN bans to prevent access to adult material. Last year, Michigan introduced the Anticorruption of Public Morals Act, which would ban all use of VPNs. If passed, it would force ISPs to detect and block VPN usage and also ban the sale of VPNs in the state. Fines could reach $500,000.

Technologies

Today’s NYT Strands Hints, Answers and Help for Feb. 21 #720

Here are hints and answers for the NYT Strands puzzle for Feb. 21, No. 720.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.

Today’s NYT Strands puzzle might be easy for those who pursue a certain hobby. Some of the answers are difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story.

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: The beer necessities.

If that doesn’t help you, here’s a clue: Cheers!

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

MALE, TREAT, STEAM, TEAM, MOVE, LOVE, ROVE, ROVER, SPEAR, PEAR

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

HOPS, WATER, MALT, YEAST, BARLEY, SUGAR, WHEAT, FLAVOR

Today’s Strands spangram

Today’s Strands spangram is HOMEBREW. To find it, start with the H that’s three letters to the right on the top row, and wind down.

Technologies

Today’s NYT Connections Hints, Answers and Help for Feb. 21, #986

Here are some hints and the answers for the NYT Connections puzzle for Feb. 21 #986.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s NYT Connections puzzle features another of those purple categories where you need to look for hidden words inside of other words. It can be a real stumper. Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Rookies don’t have this.

Green group hint: Call the roll.

Blue group hint: How’d you do today?

Purple group hint: Vroom-vroom, but with a twist.