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Trump’s Tariffs Explained as US Inflation Picks Up Steam Once Again

The pause on many tariffs was supposed to end this week, but it didn’t. Despite that, reports still indicate that tariffs have caused a notable recent spike in inflation.

The One Big Beautiful Bill might’ve made it across the finish line, but tariffs still remain the dominant focus of President Donald Trump’s economic agenda. 

After unleashing market chaos on April 2 («Liberation Day») when he unveiled a laundry list of heavy tariffs for countries around the world, they were paused for 90 days after the stock market dramatically tumbled. That 90-day pause was supposed to end this week, but the tariffs have been been extended again through Aug. 1. More recently, the administration hiked tariffs against Canada to 35% and threatened Brazil with a 50% rate, while the US Labor Department announced on Tuesday that consumer prices rose 2.7% in June, the highest spike since February.

Amid the uncertainties and upheavals, Trump has barreled forward with his plans, including doubling the tariffs on steel and aluminum imports and announcing a new plan to increase the rate for China to 55%. He also hyped up a trade deal on July 2 that leaves Vietnam’s import tax rate at a historically high 20%. The sweeping tariff initiative will likely affect your cost of living, which we know from our surveys is something you’re worried about.

That all came after Trump’s push hit its biggest roadblock yet, when the US Court of International Trade ruled late last month that Trump had overstepped his authority when he imposed tariffs. That ruling was stayed, but the fight is likely to head to the Supreme Court. All the while, major US companies like Apple and Walmart have butted heads with the administration over the tariffs and their bluntness about how tariffs will make affording things harder for consumers.

Amid all this noise, you might still be wondering: What exactly are tariffs, and what will they mean for me?

The short answer: Expect to pay more for at least some goods and services. For the long answer, keep reading, and for more, check out CNET’s price tracker for 11 popular and tariff-vulnerable products.

What are tariffs?

Put simply, a tariff is a tax on the cost of importing or exporting goods by a particular country. So, for example, a 60% tariff on Chinese imports would be a 60% tax on the price of importing, say, computer components from China.

Trump has been fixated on imports as the centerpiece of his economic plans, often claiming that the money collected from taxes on imported goods would help finance other parts of his agenda. The US imports $3 trillion worth of goods from other countries annually. 

The president has also shown a fixation on trade deficits, claiming that the US having a trade deficit with any country means that country is ripping the US off. This is a flawed understanding of the matter, many economists have said, since deficits are often a simple case of resource realities: Wealthy nations like the US buy specific things from nations that have them, while those nations in turn may not be wealthy enough to buy much of anything from the US.

While Trump deployed tariffs in his first term, notably against China, he ramped up his plans more significantly for the 2024 campaign, promising 60% tariffs against China and a universal 20% tariff on all imports into the US. 

«Tariffs are the greatest thing ever invented,» Trump said at a campaign stop in Michigan last year. At one point, he called himself «Tariff Man» in a post on Truth Social. 

Who pays the cost of tariffs?

Trump repeatedly claimed, before and immediately after returning to the White House, that the country of origin for an imported good pays the cost of the tariffs and that Americans would not see any price increases from them. However, as economists and fact-checkers stressed, this is not the case.

The companies importing the tariffed goods — American companies or organizations in this case — pay the higher costs. To compensate, companies can raise their prices or absorb the additional costs themselves.

So, who ends up paying the price for tariffs? In the end, usually you, the consumer. For instance, a universal tariff on goods from Canada would increase Canadian lumber prices, which would have the knock-on effect of making construction and home renovations more expensive for US consumers. While it is possible for a company to absorb the costs of tariffs without increasing prices, this is not at all likely, at least for now.

Speaking with CNET, Ryan Reith, vice president of International Data Corporation’s worldwide mobile device tracking programs, explained that price hikes from tariffs, especially on technology and hardware, are inevitable in the short term. He estimated that the full amount imposed on imports by Trump’s tariffs would be passed on to consumers, which he called the «cost pass-through.» Any potential efforts for companies to absorb the new costs themselves would come in the future, once they have a better understanding of the tariffs, if at all.

Which Trump tariffs have gone into effect?

Following Trump’s «Liberation Day» announcements on April 2 and subsequent shifting by the president, the following tariffs are in effect:

  • A 50% tariff on all steel and aluminum imports, doubled from 25% as of June 4.
  • A 30% tariff on all Chinese imports until the new deal touted by Trump takes effect, after which it will purportedly go up to 55%. China being a major focus of Trump’s trade agenda, it has faced a rate notably higher than other countries, peaking at 145% before trade talks commenced.
  • 25% tariffs on imports from Mexico and 35% on those from Canada. This applies only to goods from each country that are not covered under the 2018 USMCA trade agreement brokered during Trump’s first term. The deal covers roughly half of all imports from Canada and about a third of those from Mexico, so the rest are subject to the new tariffs. Energy imports not covered by USMCA will be taxed at only 10%.
  • A 25% tariff on all foreign-made cars and auto parts.
  • A sweeping overall 10% tariff on all imported goods.

For certain countries that Trump said were more responsible for the US trade deficit, Trump imposed what he called «reciprocal» tariffs that exceed the 10% level: 20% for the 27 nations that make up the European Union, 26% for India, 24% for Japan and so on. These were meant to take effect on April 9 but were delayed by 90 days due to historic stock market volatility, and then delayed again to Aug. 1. These rates are subject to change until that new effective date, and some have already been altered: the rate against Japan was upped to 25%, the same as the rate against South Korea; Trump has also threatened a 50% rate against Brazil.

Trump’s claim that these reciprocal tariffs are based on high tariffs imposed against the US by the targeted countries has drawn intense pushback from experts and economists, who have argued that some of these numbers are false or potentially inflated. For example, the above chart says a 39% tariff from the EU, despite its average tariff for US goods being around 3%. Some of the tariffs are against places that are not countries but tiny territories of other nations. The Heard and McDonald Islands, for example, are uninhabited. We’ll dig into the confusion around these calculations below.

Notably, that minimum 10% tariff will not be on top of those steel, aluminum and auto tariffs. Canada and Mexico were also spared from the 10% minimum additional tariff imposed on all countries the US trades with.

On April 11, the administration said smartphones, laptops and other consumer electronics, along with flat panel displays, memory chips and semiconductors, were exempt from reciprocal tariffs. But it wasn’t clear whether that would remain the case or whether such products might face different fees later.

How were the Trump reciprocal tariffs calculated?

The numbers released by the Trump administration for its barrage of «reciprocal» tariffs led to widespread confusion among experts. Trump’s own claim that these new rates were derived by halving the tariffs already imposed against the US by certain countries was widely disputed, with critics noting that some of the numbers listed for certain countries were much higher than the actual rates and some countries had tariff rates listed despite not specifically having tariffs against the US at all.

In a post to X that spread fast across social media, finance journalist James Surowiecki said that the new reciprocal rates appeared to have been reached by taking the trade deficit the US has with each country and dividing it by the amount the country exports to the US. This, he explained, consistently produced the reciprocal tariff percentages revealed by the White House across the board.

«What extraordinary nonsense this is,» Surowiecki wrote about the finding.

The White House later attempted to debunk this idea, releasing what it claimed was the real formula, though it was quickly determined that this formula was arguably just a more complex version of the one Surowiecki deduced.

What will the Trump tariffs do to prices?

In short: Prices are almost certainly going up, if not now, then eventually. That is, if the products even make it to US shelves at all, as some tariffs will simply be too high for companies to bother dealing with.

While the effects of a lot of tariffs might not be felt straight away, some potential real-world examples have already emerged. Microsoft has increased prices across the board for its Xbox gaming brand, with its flagship Xbox Series X console jumping 20% from $500 to $600. Kent International, one of the main suppliers of bicycles to Walmart, announced that it would be stopping imports from China, which account for 90% of its stock.

Speaking about Trump’s tariff plans just before they were announced, White House trade adviser Peter Navarro said that they would generate $6 trillion in revenue over the next decade. Given that tariffs are most often paid by consumers, CNN characterized this as potentially «the largest tax hike in US history.» Estimates from the Yale Budget Lab, cited by Axios, predict that Trump’s new tariffs will cause a 2.3% increase in inflation throughout 2025. This translates to about a $3,800 increase in expenses for the average American household.

Reith, the IDC analyst, told CNET that Chinese-based tech companies, like PC makers Acer, Asus and Lenovo, have «100% exposure» to these import taxes, with products like phones and computers the most likely to take a hit. He also said that the companies best positioned to weather the tariff impacts are those that have moved some of their operations out of China to places like India, Thailand and Vietnam, singling out the likes of Apple, Dell and HP. Samsung, based in South Korea, is also likely to avoid the full force of Trump’s tariffs. 

In an effort to minimize its tariff vulnerability, Apple has begun to move the production of goods for the US market from China to India.

Will tariffs affect prices immediately?

In the short term — the first days or weeks after a tariff takes effect — maybe not. There are still a lot of products in the US imported pre-tariffs and on store shelves, meaning the businesses don’t need a price hike to recoup import taxes. Once new products need to be brought in from overseas, that’s when you’ll see prices start to climb because of tariffs or you’ll see them become unavailable. 

That uncertainty has made consumers anxious. CNET’s survey revealed that about 38% of shoppers feel pressured to make certain purchases before tariffs make them more expensive. About 10% say they have already made certain purchases in hopes of getting them in before the price hikes, while 27% said they have delayed purchases for products that cost more than $500. Generally, this worry is the most acute concerning smartphones, laptops and home appliances.

Mark Cuban, the billionaire businessman and Trump critic, voiced concerns about when to buy certain things in a post on Bluesky just after Trump’s «Liberation Day» announcements. In it, he suggested that consumers might want to stock up on certain items before tariff inflation hits.

«It’s not a bad idea to go to the local Walmart or big box retailer and buy lots of consumables now,» Cuban wrote. «From toothpaste to soap, anything you can find storage space for, buy before they have to replenish inventory. Even if it’s made in the USA, they will jack up the price and blame it on tariffs.»

CNET’s Money team recommends that before you make any purchase, especially a high-ticket item, be sure that the expenditure fits within your budget and your spending plans. Buying something you can’t afford now because it might be less affordable later can be burdensome, to say the least.

What is the goal of the White House tariff plan?

The typical goal behind tariffs is to discourage consumers and businesses from buying the tariffed, foreign-sourced goods and encourage them to buy domestically produced goods instead. When implemented in the right way, tariffs are generally seen as a useful way to protect domestic industries. 

One of the stated intentions for Trump’s tariffs is along those lines: to restore American manufacturing and production. However, the White House also says it’s negotiating with numerous countries looking for tariff exemptions, and some officials have also floated the idea that the tariffs will help finance Trump’s tax cuts.

Those things are often contradictory: If manufacturing moves to the US or if a bunch of countries are exempt from tariffs, then tariffs aren’t actually being collected and can’t be used to finance anything. This and many other points have led a lot of economists to allege that Trump’s plans are misguided. 

As for returning — or «reshoring» — manufacturing in the US, tariffs are a better tool for protecting industries that already exist because importers can fall back on them right away. Building up the factories and plants needed for this in the US could take years, leaving Americans to suffer under higher prices in the interim. 

That problem is worsened by the fact that the materials needed to build those factories will also be tariffed, making the costs of «reshoring» production in the US too heavy for companies to stomach. These issues, and the general instability of American economic policies under Trump, are part of why experts warn that Trump’s tariffs could have the opposite effect: keeping manufacturing out of the US and leaving consumers stuck with inflated prices. Any factories that do get built in the US because of tariffs also have a high chance of being automated, canceling out a lot of job creation potential. To give you one real-world example of this: When warning customers of future price hikes, toy maker Mattel also noted that it had no plans to move manufacturing to the US.

Trump has reportedly been fixated on the notion that Apple’s iPhone — the most popular smartphone in the US market — can be manufactured entirely in the US. This has been broadly dismissed by experts, for a lot of the same reasons mentioned above, but also because an American-made iPhone could cost upward of $3,500. One report from 404 Media dubbed the idea «a pure fantasy.» The overall sophistication and breadth of China’s manufacturing sector have also been cited, with CEO Tim Cook stating in 2017 that the US lacks the number of tooling engineers to make its products.

For more, see how tariffs might raise the prices of Apple products and find some expert tips for saving money.

Technologies

Netflix Green-Lights ‘Assassin’s Creed’ TV Series Adaptation

The original partnership between Netflix and Ubisoft began five years ago. We’ll soon be able to see the fruits of the union, with the upcoming adaptation.

You can now add Assassin’s Creed to the Netflix game-to-show adaptation portfolio. The streamer has green-lit a new TV series based on the game franchise from Ubisoft. Netflix was sparse on details regarding the story itself but said the live-action adaptation, five years in the making, will include the «rich storytelling» that players of the games would expect. 

Assassin’s Creed is a historical action-adventure game that spans multiple time periods and has players assuming the role of multiple characters across the franchise. The first title was released in 2007 and has spawned multiple sequels. More than 230 million units of Assassin’s Creed have been sold. The games typically consist of a modern-day character using specialized software to relive the memories of historical figures to alter history for the better. 

The upcoming streaming series’ logline gives a glimpse of what to expect when the series arrives: «Assassin’s Creed is a high-octane thriller centered on the secret war between two shadowy factions — one set on determining mankind’s future through control and manipulation, while the other fights to preserve free will.»

Peter Friedlander, Netflix vice president of Scripted Series, says the adaptation, «honors the legacy of the Assassin’s Creed franchise and invites longtime fans and newcomers alike to experience the thrill of the Brotherhood as never before.»

Netflix has a number of game-to-streaming adaptations under its belt, and more on the way, including the much-loved and long-awaited BioShock film that’s been in development for the past three years. Assassin’s Creed seems like a solid addition to the lineup and like something that’ll get a lot of people excited. Other adaptations include Castlevania, Resident Evil, Arcane and many more. 

Netflix tapped Robert Patino (Westworld, Sons of Anarchy) and David Wiener (Halo, Brave New World) to be the creators of the adaptation. Both also serve as showrunners and executive producers. Additional producers include Gerard Guillemot, Margaret Boykin, Austin Dill for Ubisoft Film & Television, and Matt O’Toole.

No release date has been set.

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AI-Powered Smart Devices Help Older Adults Age at Home, Survey Finds

Despite trust in smart home tools and cameras, though, older people are generally skeptical of AI-generated material.

Older adults often find artificial intelligence smart home devices and voice assistants useful in helping them age in place, according to a new survey by the University of Michigan.

More than half of people surveyed aged 50 and older have used generative AI tools they spoke or typed messages to, according to the National Poll on Healthy Aging, released by the U-M Institute for Healthcare Policy and Innovation. 

By comparison, a June Pew Research Center poll found that 25% of US adults 50 to 64 and 10% of those 65 and older had used ChatGPT, OpenAI’s flagship AI tool and the most popular chatbot. (Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

The Michigan survey, a telephone poll of 2,883 adults ages 50 to 97 across the US, looked not only at text-based chatbots like ChatGPT but also voice assistants like Amazon’s Alexa and Apple’s Siri. Most significantly, the survey found nearly all older adults want to be sure when they’re receiving information generated by AI. 

«AI is here to stay. Many older adults seem to know about its benefits, yet most want more information about potential risks when using AI technologies,» Robin Brewer, an assistant professor in the U-M School of Information, said in a statement. «The near-universal interest in clear labeling of AI-generated information should also be heeded by policymakers and the AI industry.»

Smart home devices help older adults maintain independence

The Michigan researchers found 51% of Americans aged 50 or older had used voice assistants in the past year, with 80% of those saying the devices helped them live independently and safely at home. AI-powered home security devices, like smart locks, cameras and alarm systems, were used by 35% of the adults, with 96% saying they helped them live independently.

«Smart home devices frequently suggest using their latest features to watch over older relatives or help them live better lives,» CNET smart home expert Tyler Lacoma said. «AI face recognition, for example, can send alerts to a family member if it spots someone leaving their home or granny pod to go shopping. Smart locks, meanwhile, make sure that older users never forget to lock the doors when they leave. I’m curious to see what the newest AI voice assistants like Gemini and Alexa Plus will bring to the table for older adults, perhaps by making more complex home technology easier to use with simple conversation.»

Another 14% of adults reported using AI to receive health-related information, although 47% of them said they’d rather interact with a person or by phone for that kind of information. 

Older adults are generally skeptical of AI

Just 35% of the older adults surveyed said they’d be interested in using AI in their day-to-day lives, and while 58% expressed interest in knowing more about the benefits of AI, even more, at 81%, said they wanted to know more about the risks. Just over half of them said they thought AI would do more harm than good. That split generally aligns with the results of a broader Pew survey from earlier this year, which found 51% of Americans were more concerned than excited about AI.

Read more: AI Essentials: 29 Ways You Can Make Gen AI Work for You, According to Our Experts

The older adults in the Michigan survey also expressed understandable skepticism about the information generated by AI models, with 47% saying they had little or no trust in it. A similar portion said they weren’t confident they could detect when it’s incorrect. That problem is significant, especially as more information-gathering tools like search engines are built primarily on AI. Experts advise that you should always double-check information before making an important decision. 

«This inability to tell verified information from false information, whether in the form of text, image, video or audio, is especially important when it comes to health information,» poll director Dr. Jeffrey Kullgren said in a statement.

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Get a Free Storm Skin, Hawkeye Skin and More in Marvel Rivals Season 3

As the Phoenix and Knull clash in Marvel Rivals Season 3, there has never been a better time to don new skins and leap into battle.

Marvel Rivals season 2.5 may have taken our heroes off-world as they battled across Arakko, but season 3 is throwing us into the furthest reaches of space to fight a new threat: Knull and his symbiote army.

Stopping one symbiote is tough enough. Fighting off an army of them is going to require a whole new wardrobe’s worth of battle gear. Luckily for you, there are many ways to unlock some free skins in the hit hero shooter right now — including the Milano Repair Logs event that evens the odds with a free Storm Symbiote Storm skin.

Outside of the latest event, there are still other ways to earn free skins right now. Whether you’re getting used to Phoenix’s dense set of abilities or you’re still getting used to the ever-shifting landscape of team-up moves, season 3 has introduced a slate of free skins that you can use to deck out your favorite characters.

Here’s what you need to know about the Milano Repair Logs event, current Twitch drops and the Marvel Rivals season 3 battle pass.

Get the Storm Symbiote Storm skin during the Milano Repair Logs event

The Milano Repair Logs event is a simple challenge-based event launched at the beginning of season 3. It’s similar to the Cerebro Database events from season 2, but instead of playing a game of tic-tac-toe, you just have to complete every objective presented to you.

There are seven repair logs to complete, with each repair log containing three separate challenges. The challenge rewards are pretty solid this time around — there are some character-based sprays, profile pics and other filler, but you can also earn a handful of units and hundreds of Chrono Tokens that will give you an early boost in completing the season 3 battle pass.

You unlock new repair logs by completing the previous ones, so there’s no skipping out on challenges that don’t fit your usual play style. Once you complete all seven repair logs, you automatically unlock the free Storm Symbiote Storm skin for your outfit wardrobe. The Milano Repair Logs event lasts until Aug. 8, so you’ll want to unlock the Storm skin before then.

If you want to complete your symbiote skin collection, there are a smattering of Venom-themed skins for other characters on the battle pass (including two skins on the free track). There are also plenty of Venom- and Phoenix-themed skins in the in-game shop if you’ve collected enough units to snatch up an incoming bundle or two.

How can I get free skins during Marvel Rivals season 3? 

Players who link their Twitch account to their Marvel Rivals account can nab a free Hawkeye skin.

But if you only care about rewards you can earn in-game, a Phoenix skin is available by progressing through the competitive ladder and new looks for Groot and Rocket Raccoon are available for free on the season 3 battle pass.

What Marvel Rivals skins are available free right now?

There are currently nine free skins available. Here’s how you get them: 

  • Storm Symbiote Storm: Complete all 21 challenges included within the Milano Repair Logs event by Aug. 8 in order to unlock this skin.
  • Hawkeye Will of Galacta: To claim this skin, you’ll need to link a Twitch account to your Marvel Rivals account and then watch six hours of livestreams from streamers participating in the drop campaign. The Hawkeye Will of Galacta skin is available until Friday, Aug. 16.
  • Phoenix Emerald Flames: Reach Gold rank or higher in competitive mode in season 3. You must play at least 10 competitive matches to be eligible to receive the skin.
  • Groot Symbiote Flora: Reach page 4 in the season 3 battle pass by Sept. 11.
  • Rocket Raccoon Symbiote Raccoon: Reach page 10 in the season 3 battle pass by Sept. 11.

Four of the currently available free skins are not time-gated although they are locked behind achievements or platform exclusivity. Here are the Marvel Rivals skins you can unlock at any time:

  • Spider-Man Scarlet Spider: This skin is available to PS Plus subscribers who play the game on the PS5. It can be found on the PSN Store under Marvel Rivals DLC. 
  • Peni Parker Ven#m: Like the Scarlet Spider skin, this Ven#m skin is available for PS Plus subscribers and can be found in the PSN Store. This skin is also available in the Marvel Rivals in-game store, where it can be purchased with units.
  • Storm Ivory Breeze: Earn 200 Achievement Points in the Heroic Journey achievement section. 
  • Star-Lord Jovial Star: Earn 400 Achievement Points in the Heroic Journey achievement section.

How can I get more free Marvel Rivals skins?

There are many ways to get skins in Marvel Rivals. Sometimes the developer issues special codes to unlock them while others require completing challenges. There are also some made available by watching streams on Twitch and many skins are «free» for progressing through the Marvel Rivals Battle Pass, which costs 990 Lattice, or about $10.

You can also earn skins through regularly playing the game, as a free skin is frequently awarded with the completion of seasonal events. Players who reach gold rank or higher in competition also receive a free skin as a reward for their performance. Live events like season 2’s Cerebro Database and the current Milano Repair Logs challenge include free skins as a completion reward.

What free skins used to be available in Marvel Rivals?

Twitch drops, battle passes and promo codes get cycled in and out of rotation, allowing Marvel Rivals players to earn different free skins from engaging with the game during different events. Here are all of the previously available free skins, what season they were introduced in and how they were obtainable.

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