Technologies
Tariff Impacts Are Real: These 13 Companies Have Confirmed Price Hikes
More and more companies are confirming price hikes as President Trump’s tariffs are poised to take effect — most recently, a popular smart lighting brand.
In many cases and for many products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans haven’t hit yet — but they could soon, unless the 90-day pause on some rates is extended. Still, numerous companies have already hiked prices or said that they’ll increase in the near-future — including, most recently, a popular and CNET-approved brand of smart lights.
The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as «inevitable» during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.
This truth has begun to sink in for a lot of Americans. About 38% of consumers feel pressured to make certain purchases before tariffs cause their price to go up, according to a recent survey conducted by CNET. About 10% of respondents said they’d already made certain purchases in hopes of avoiding future price hikes, while 27% said they’d delayed purchases of products costing more than $500. Overall, these concerns about prices were felt the most around popular tech pieces such as smartphones, laptops and home appliances.
To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.
Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.
One item you won’t find on this list yet? The original Nintendo Switch, which will see a currently unspecified price hike on Aug. 1, but only in Canada for the time being. If that increase makes its way south of the border, we’ll let you know.
Best Buy
Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.
e.l.f.
Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.
«We’re not trying to pull anything over on anyone,» Amin told Fortune. «This is exactly what we’re facing, and they understand.»
Macy’s
Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.
Mattel
Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, «where necessary, taking pricing action in its US business,» or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.
Nikon
Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.
«We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,» a statement from Nikon explained. «We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.»
Philips Hue
Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made «as a direct result of tariffs.»
«Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,» the company’s official statement explained.
Ralph Lauren
Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.
Shein and Temu
Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.
The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the «de minimus» exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.
Subaru
Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.
As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of «market conditions.» Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.
«The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,» a Subaru spokesperson said in a statement to Car & Driver.
Stanley Black & Decker
In an earnings report published April 30, toolmaker Stanley Black & Decker addressed «Price Actions in Response to US Tariffs,» stating that it had «implemented an initial price increase in April and notified our customers that further price action is required,» and was also looking into ways to shift its supply lines to minimize the impact of tariffs.
Volvo
The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.
Walmart
The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.
For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.
Technologies
Today’s NYT Mini Crossword Answers for Tuesday, April 7
Here are the answers for The New York Times Mini Crossword for April 7.
Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.
Need some help with today’s Mini Crossword? Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.
If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.
Read more: Tips and Tricks for Solving The New York Times Mini Crossword
Let’s get to those Mini Crossword clues and answers.
Mini across clues and answers
1A clue: Informative commercial, for short
Answer: PSA
4A clue: Something you trace to draw a Thanksgiving turkey
Answer: HAND
5A clue: ___ Johnson, former Prime Minister of the U.K.
Answer: BORIS
6A clue: Opposite of include
Answer: OMIT
7A clue: Crosses (out)
Answer: XES
Mini down clues and answers
1D clue: City with the Notre-Dame Cathedral
Answer: PARIS
2D clue: Bad mood
Answer: SNIT
3D clue: About eight minutes of the average half-hour sitcom
Answer: ADS
4D clue: Remote worker’s office, perhaps
Answer: HOME
5D clue: Word that can follow each group of circled letters (and hints at its shape)
Answer: BOX
Technologies
NASA’s Artemis II Breaks Record With Trip Around The Moon
Technologies
In Honor of the Artemis II Mission, Explore the Moon in Fortnite Now
You might not be able to see the moon the way the Artemis II team is, but there’s an educational Fortnite simulation that will get you onto the celestial body’s surface.
You may not be able to explore the vast majesty of space in the same way that the four-person crew of the Artemis II is, but you can still get an up-close-and-personal view of the moon… in Fortnite, at least.
While you may not be able to slingshot around Earth’s own lunar body, space enthusiasts can see a little bit of what the Artemis II crew is seeing by spending time on the Lunar Horizons Fortnite map right now. The map is a creative collaboration between Fortnite’s creator, Epic Games, and the European Space Agency. Lunar Horizons was released in 2024 after extensive testing and play from ESA trainee astronauts.
If you’re looking to learn more about our own orbiting body, the Lunar Horizons map is an educational simulation of the surface of the moon’s South Pole.
It blends game mechanics with learning, as players get to build up their own sterile lunar habitat bases, interact with ESA astronauts and roll around with robotic rovers as they discover informative plaques that contain information about the moon and international space agencies. There are still dangers to navigate, too — a solar storm may strike when you least expect it.
If you’re interested in exploring the moon, we’ve got all the information you need to join in on the Fortnite fun below. And if you’re looking for a more serious livestream during this momentous human achievement, tune into NASA’s feed here.
How to join the Moon Fortnite island while you follow the Artemis II mission
The Lunar Horizons Fortnite map is a great educational simulation that shares details about ESA’s work and catalogs information about humanity’s lunar research.
These three simple steps will get you up and running (or more accurately, taking slow leaps and bounds) on the surface of the Lunar Horizons Fortnite map:
Download Fortnite
If you haven’t played Fortnite before, but you want to check out this limited-time event, you’ll have to download the game. If you’re on PC, you can download Fortnite for free from the Epic Games Store. Console players can navigate the PlayStation Store, Microsoft Store or Nintendo eShop in order to download Fortnite on their devices.
Navigate the in-game menus until you reach the Search button
Once you’re in the game, scroll down past the different official Fortnite game modes and the Discover tab until you find the Search button.
Input the Lunar Horizons island code
In the search bar, you can input a map’s name or its distinct search code in order to find it in the map directory. You can search for the Lunar Horizons map or input the code 3207-0960-6428 to explore this map in time.
Correction, 3:35 p.m. PT: This story initially was in error about the features available in the Lunar Horizons map. There is no Artemis II-specific mission in Fortnite. Rather, the Lunar Horizons map is an educational simulation of part of the moon’s surface.
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