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2022 Black Friday: Make Sure You Avoid All the Elaborate Scams

Scammers don’t take a break during the holidays. Learn what to watch for to protect yourself.

This story is part of Gift Guide, our year-round collection of the best gift ideas.

Black Friday arrives the day after Thanksgiving — which is Nov. 25 this year. It’ll be a day filled with deals on items like headphones and TVs, but with all that potential money flowing from customers to stores, cybercriminals are unfortunately looking to steal some of it.

Scammers work year round, but they turn up their efforts during the high-spending holiday season to exploit the spirit of giving.

The scams range far and wide — as retailers like Amazon, Best Buy and Walmart roll out deals over the holidays, fraudsters create elaborate websites to trick you into spending money on products you’ll never receive. You may receive text messages or emails claiming you’re eligible for a refund for an item you never purchased, just so thieves can get your credit card information. You might even be enticed into donating to a charity that provides homes for abandoned puppies — only to find out it doesn’t actually exist.

Scams come in all shapes and sizes, but there are always red flags to help spot them. Here’s what you need to know about Black Friday scams and how to avoid becoming a victim this holiday season.

For more about security and privacy this holiday season, check out how to protect yourself from identity theft, how to protect your phone app privacy, and the most common cryptocurrency scams.

Fake websites and fraudulent apps go ‘phishing’

In a phishing scheme, the goal is for hackers to get their hands on your personal information, like your credit card number, social security or account password. Pretending to be a large retail corporation, the fraudsters send out an official-looking email or text message, usually with a link to a fraudulent website designed to look just like a legitimate site.

Researchers at security firm Avanan discovered that hackers were sending out spoofed Amazon order notification emails. The email resembled your run-of-the-mill order confirmation, except that the order is false and the charge is significant.

Naturally, if you believe you’re being charged for a substantial amount, you would want to reach out to Amazon. But in this instance, if you use the link in the phishing email to get in contact, you’ll be redirected to a fake Amazon webpage with a false phone number to dial. If you call, the fraudsters won’t initially pick up, but they’ll soon call back, asking you to provide your card number, expiration date and CVV to «cancel the order.» And just like that, they’ve got your information.

These types of attacks are commonplace throughout the year, but expect a surge in messages claiming to be from Amazon, Best Buy, Walmart, Target or other large retailers during the holidays.

If you receive an email asking you to update your payment method or requesting other personal information, contact the company’s help desk to make sure the email is legit before you do anything else.

Other ways to identify a phishing email, according to the Federal Trade Commission and StaySafeOnline.org, include:

  • The sender’s email address looks almost right but contains extra characters or misspellings.
  • There are misspellings or bad grammar either in the subject line or anywhere in the body.
  • They address you with generic terms («Mr.» or «Ms.» or «Dear Customer») instead of by name.
  • The message warns that you need to take immediate action and asks you to click a link and enter personal details, especially payment information.
  • The messages promise a refund, coupons or other freebies.
  • The company logo in the email looks low-quality or just plain wrong.

Credit card skimming goes all-digital

You’ve seen it in movies. A hacker places an object over a card reader, disguised to look like part of the ATM, and then waits for people to swipe their cards. A day or week later, the thief takes the object — known as a skimmer — back and collects the mountain of stolen card information stored inside, which they can then use to make purchases, withdraw money and more.

Instead of using physical hardware to steal payment card numbers, hackers can insert malicious code directly on a website to do the same thing as traditional skimming, but with online payment information instead.

Regarding e-skimming incidents — sometimes called Magecart attacks after the name of the software used — Tim Mackey, principal security strategist for Synopsis, a digital security company, warns, «There isn’t an obvious way for the average person to be able to identify if or when a website has been compromised. The only potential tell-tale sign might be that the website itself doesn’t quite look ‘right.'»

Mackey suggests a few strategies you can can use to protect yourself:

  • Don’t save your credit card information on retail sites.
  • If possible use a third-party payment method like Apple Pay, Google Wallet or PayPal.
  • Enable purchase alerts on all your credit cards.
  • Disable international purchases on all credit cards.
  • Only make purchases over your home network or cellular network, never on a public Wi-Fi where your payment could be intercepted.

Avoid the ‘Secret Sister’ gift exchange — it’s a pyramid scheme

Originating on Facebook, this sketchy gift exchange among internet strangers plays off the popular workplace practice of «Secret Santa,» a game where each person in a group buys a present for one other randomly selected group member, without the gift-giver revealing their identity.

Instead, in Secret Sister, it’s a pyramid scheme dressed up in holiday clothes, according to the Better Business Bureau. The «Secret Sister» exchange invitation promises you’ll receive about $360 worth of gifts after purchasing and mailing a $10 gift for someone else. A variation includes swapping bottles of wine. And there’s even «Secret Santa Dog,» in which you gift money to a «secret dog.»

Unfortunately, bad math hasn’t stopped this scam from resurfacing year after year. If you fall for it, you’ll probably be out 10 bucks when you don’t receive any gifts in return. You might lose personal details too, because the scam involves sending your name, email address and phone number to people you’ve never met in person.

The Better Business Bureau recommends you deal with any request to become a Secret Sister by ignoring it — do not give your personal details to online strangers. You can also report the invitation to Facebook or whichever social network you were approached on.

Your donations might be going to a ‘faux charity’

During the holiday season, it’s not uncommon to give back to the community. In fact, nonprofit organizations typically see an increase during the fall. The last three months of the year make up 36% of all charitable giving during the year, according to Blackbaud Institute, which creates fundraising applications.

Unfortunately, scammers take advantage of this generosity to make a bundle for themselves.

The way these charity fraud scams typically work are by impersonating other successful charities. And it’s no wonder they work: The scammers come up with real-sounding charity names, create credible websites, run successful social media campaigns — and they’re persistent.

Scammers typically call you using local phone numbers, which give you a false sense of security. However, it’s incredibly easy to spoof an area code. Next they’ll make their pitch, and it’ll be a good one. It will tug at your heart-strings, but they’ll never actually specify how they’ll help. And they may even claim that you’ve made a donation before, and suggest that you make another, and that if you do, it’ll be tax-deductible. And it’ll all be a lie.

If you get a call from a charity and sense some red flags, the AARP and FTC suggest that you do the following:

  • Do your research. Use a watchdog like CharityWatch to get more information about a charity and learn how credible it is. Or use Google.
  • Pay close attention to the charity name and website. False charities like to mimic other popular charities. If it seems too close in name to another, it might not be real.
  • Keep track of your donations. Even if you accidentally donate to a scammer, you need to ensure that the donation isn’t recurring.
  • Don’t give away all your personal information. Of course it’s normal to provide your card information, but don’t do the same with your Social Security number or bank account number.
  • Don’t make a cash donation. Unless you’re certain about a charity’s credibility, don’t give away cash, gift cards, or cryptocurrency.

For any charitable donations that you make, you can also use the IRS tax-exempt organization search tool to make sure that the charity you’re contributing to is legitimate and that your gift can be deducted on your income tax return.

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Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

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Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

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Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know

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