Technologies

Who the Heck Is Gonna Pay $250 for Google AI Ultra?

Google’s pricey new AI subscription seems to be aimed at people who want to generate a ton of video or code.

Want Google’s biggest and best AI features? A new plan has them all, but with a steep price tag.

Read more: Everything We Learned at Google I/O. AI Mode in Chrome, Gemini Live, XR Glasses and Much More

Google rolled out AI Ultra Tuesday at its annual I/O developers conference, and the new top-tier model features the best models of its Gemini tool, early access to new video generation models, the highest usage limits in tools like NotebookLM, a prototype for managing AI agents and, as icing on the cake, a whopping 30 terabytes of storage.

For all of that, you’ll pay a pretty penny. Google AI Ultra costs $250 a month (although the company is offering half off the first three months). Not ready to drop $3,000 a year on AI? Google is rebranding its existing AI Premium plan as Google AI Pro, which also offers new features. It stays at a modest $20 per year.

The difference between the two plans centers mainly on the usage limits for AI tools and access to bleeding-edge technology. Google AI Ultra has much higher limits, meaning if you’re making a ton of videos or using Gemini a ton, you might need the pricier option. «It’s for the trailblazers, the pioneers, those of you who want cutting-edge AI from Google,» Josh Woodward, the company’s vice president for Google Labs and Gemini, said during Tuesday’s announcement.

Here’s what’s included in the new Google AI plans.

What’s in the Google AI Ultra plan?

The biggest component of Google AI Ultra is a maxed-out version of the company’s Gemini app. It has the highest usage limits for the Deep Research function, along with the Veo 2 video generation model and early access to Veo 3. The subscription also includes the company’s newest reasoning model, Deep Think in Gemini 2.5 pro. You’ll also get immediate early access to Gemini in Chrome, which allows you to use Gemini to understand information based on the context of the current page you’re on.

AI Ultra features access to Flow, Google’s new AI filmmaking tool that also debuted at I/O. This tool allows you to create clips, scenes and movies with text and image prompts. AI Ultra gets you the highest limits for Flow. (The AI Pro plan also includes access to Flow, just with a limit of 100 generations per month.) It also includes the highest limits for Whisk, an AI image generator that allows you to turn photos into mashups, including Whisk Animate, which creates vivid eight-second videos.

Other features included in AI Ultra aren’t necessarily AI-specific: You’ll get access to YouTube Premium, including YouTube Music ad-free. It also includes 30TB worth of cloud storage. It’s only available in the US for now.

While AI Ultra’s $250 monthly price tag is high, compare it to the top-tier subscription plans from competing AI companies. OpenAI’s Pro plan gives you the best of ChatGPT for $200 per month. Anthropic’s Max plan starts at $100 per month for top Claude features.

What’s in Google AI Pro?

The company’s current AI Premium plan is being renamed AI Pro. The price remains $20 per month, but the new features include Flow’s filmmaking capabilities and early access to Gemini in Chrome. These additions are also coming to the US first.

Google said it is also expanding free access to AI Pro for university students in Japan, Brazil, Indonesia and the United Kingdom. It’s already available free for students in the US.

Who is Google AI Ultra for?

You don’t need to drop $250 a month on AI if you’re just dabbling around with chatbots or making an image or two occasionally. Google’s AI Pro plan likely has everything you’ll need at a much better price.

What about the bundlers who want a lot of storage space? The non-AI features of AI Ultra are pretty cool, but are they worth $250 a month? First there’s YouTube Premium, which only costs $14 a month on its own. You can pair that with Google AI pro for just $34 a month. (And if you want to use a different AI service, even a top-level plan from OpenAI or Anthropic would keep your total below $250.) As for the 30TB of storage, that’s harder to replace. Apple’s iCloud offers 12TB for $60 a month while Dropbox offers 15TB starting at $24 per month.

The distinction really is the usage limits and the cutting-edge features. Google representatives told me that AI Ultra is best for people like filmmakers, developers and creatives who are going to generate a lot of content using AI. If you want to use generative AI to produce a lot of video content or longform video content, you’ll need the highest usage limits you can get. And with all of those files, you might actually need that 30TB of storage.

Even if you’re not using AI to produce a ton of content, you may be interested in AI Ultra if you absolutely must have access to the new features as soon as they roll out. AI Ultra will get early access to things like Google’s Project Mariner agentic research tool and the new Deep Think feature in Gemini.

But if the price tag for the biggest and best subscription plan is giving you sticker shock, don’t worry. AI Pro still comes with plenty of features.

Technologies

This 3-in-1 Charger Is a Must-Have for Travelers, and It Just Hit a Record-Low of $95

Snag it for $45 off and charge your iPhone, AirPods and Apple Watch at the same time.

If you’re a frequent traveler, then you know that outlets are a precious commodity in places like airports and coffee shops. So why waste one on a single device when you can charge up to three at once? Right now, you can grab this seriously sleek Ugreen Magflow three-in-one foldable charger for just $95 at Amazon. That’s a $45 discount and the all-time lowest price we’ve seen. Just don’t wait too long, as this deal could expire at any time.

At just 7.4 ounces, this compact charging station is designed to be taken on the go. But despite its size, it still supports 25-watt MagSafe charging for iPhones, as well as 5-watt wireless charging for AirPods and Apple Watches. The charging stand also tilts up to double as a stand, and it’s equipped with 16 magnets to keep your phone aligned and securely in place. Plus, it’s got built-in protections against overheating, overcharging, short-circuiting and more to prevent damage to your devices.

Why this deal matters

This folding Ugreen charger is great for juicing up your devices on the go, and it’s never been more affordable. Plus, Ugreen makes some of the best MagSafe chargers on the market right now, so don’t miss your chance to grab one at a record-low price.

Technologies

Today’s Wordle Hints, Answer and Help for Jan. 13, #1669

Here are hints and the answer for today’s Wordle for Jan. 13, No. 1,669.

Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.

Today’s Wordle puzzle is a little tricky, and it might make you hungry. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.

Today’s Wordle hints

Before we show you today’s Wordle answer, we’ll give you some hints. If you don’t want a spoiler, look away now.

Wordle hint No. 1: Repeats

Today’s Wordle answer has no repeated letters.

Wordle hint No. 2: Vowels

Today’s Wordle answer has two vowels.

Wordle hint No. 3: First letter

Today’s Wordle answer begins with G.

Wordle hint No. 4: Last letter

Today’s Wordle answer ends with O.

Wordle hint No. 5: Meaning

Today’s Wordle answer can refer to a spicy Cajun stew popular in New Orleans.

TODAY’S WORDLE ANSWER

Today’s Wordle answer is GUMBO.

Yesterday’s Wordle answer

Yesterday’s Wordle answer, Jan. 12, No. 1,668 was TRIAL.

Recent Wordle answers

Jan. 8, No. 1,664: BLAST

Jan. 9, No. 1,665: EIGHT

Jan. 10, No. 1,666: MANIC

Jan. 11, No. 1,667: QUARK

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

What’s the best Wordle starting word?

Don’t be afraid to use our tip sheet ranking all the letters in the alphabet by frequency of uses. In short, you want starter words that lean heavy on E, A and R, and don’t contain Z, J and Q.

Some solid starter words to try:

ADIEU

TRAIN

STARE

NOISE

Technologies

Today’s NYT Strands Hints, Answers and Help for Jan. 13 #681

Here are hints and answers for the NYT Strands puzzle for Jan. 13, No. 681.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.

It took me a while to figure out the theme for today’s NYT Strands puzzle, but once I did, I thought it was a fun one. Some of the answers are difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story.

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: You need to chill

If that doesn’t help you, here’s a clue: Brrrr!

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

GONE, ABLE, TABLE, FOOD, TEEN, LEAF, GOOF, GOOD, SAFE

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers: