Technologies
Who the Heck Is Gonna Pay $250 for Google AI Ultra?
Google’s pricey new AI subscription seems to be aimed at people who want to generate a ton of video or code.
Want Google’s biggest and best AI features? A new plan has them all, but with a steep price tag.
Read more: Everything We Learned at Google I/O. AI Mode in Chrome, Gemini Live, XR Glasses and Much More
Google rolled out AI Ultra Tuesday at its annual I/O developers conference, and the new top-tier model features the best models of its Gemini tool, early access to new video generation models, the highest usage limits in tools like NotebookLM, a prototype for managing AI agents and, as icing on the cake, a whopping 30 terabytes of storage.
For all of that, you’ll pay a pretty penny. Google AI Ultra costs $250 a month (although the company is offering half off the first three months). Not ready to drop $3,000 a year on AI? Google is rebranding its existing AI Premium plan as Google AI Pro, which also offers new features. It stays at a modest $20 per year.
The difference between the two plans centers mainly on the usage limits for AI tools and access to bleeding-edge technology. Google AI Ultra has much higher limits, meaning if you’re making a ton of videos or using Gemini a ton, you might need the pricier option. «It’s for the trailblazers, the pioneers, those of you who want cutting-edge AI from Google,» Josh Woodward, the company’s vice president for Google Labs and Gemini, said during Tuesday’s announcement.
Here’s what’s included in the new Google AI plans.
What’s in the Google AI Ultra plan?
The biggest component of Google AI Ultra is a maxed-out version of the company’s Gemini app. It has the highest usage limits for the Deep Research function, along with the Veo 2 video generation model and early access to Veo 3. The subscription also includes the company’s newest reasoning model, Deep Think in Gemini 2.5 pro. You’ll also get immediate early access to Gemini in Chrome, which allows you to use Gemini to understand information based on the context of the current page you’re on.
AI Ultra features access to Flow, Google’s new AI filmmaking tool that also debuted at I/O. This tool allows you to create clips, scenes and movies with text and image prompts. AI Ultra gets you the highest limits for Flow. (The AI Pro plan also includes access to Flow, just with a limit of 100 generations per month.) It also includes the highest limits for Whisk, an AI image generator that allows you to turn photos into mashups, including Whisk Animate, which creates vivid eight-second videos.
Other features included in AI Ultra aren’t necessarily AI-specific: You’ll get access to YouTube Premium, including YouTube Music ad-free. It also includes 30TB worth of cloud storage. It’s only available in the US for now.
While AI Ultra’s $250 monthly price tag is high, compare it to the top-tier subscription plans from competing AI companies. OpenAI’s Pro plan gives you the best of ChatGPT for $200 per month. Anthropic’s Max plan starts at $100 per month for top Claude features.
What’s in Google AI Pro?
The company’s current AI Premium plan is being renamed AI Pro. The price remains $20 per month, but the new features include Flow’s filmmaking capabilities and early access to Gemini in Chrome. These additions are also coming to the US first.
Google said it is also expanding free access to AI Pro for university students in Japan, Brazil, Indonesia and the United Kingdom. It’s already available free for students in the US.
Who is Google AI Ultra for?
You don’t need to drop $250 a month on AI if you’re just dabbling around with chatbots or making an image or two occasionally. Google’s AI Pro plan likely has everything you’ll need at a much better price.
What about the bundlers who want a lot of storage space? The non-AI features of AI Ultra are pretty cool, but are they worth $250 a month? First there’s YouTube Premium, which only costs $14 a month on its own. You can pair that with Google AI pro for just $34 a month. (And if you want to use a different AI service, even a top-level plan from OpenAI or Anthropic would keep your total below $250.) As for the 30TB of storage, that’s harder to replace. Apple’s iCloud offers 12TB for $60 a month while Dropbox offers 15TB starting at $24 per month.
The distinction really is the usage limits and the cutting-edge features. Google representatives told me that AI Ultra is best for people like filmmakers, developers and creatives who are going to generate a lot of content using AI. If you want to use generative AI to produce a lot of video content or longform video content, you’ll need the highest usage limits you can get. And with all of those files, you might actually need that 30TB of storage.
Even if you’re not using AI to produce a ton of content, you may be interested in AI Ultra if you absolutely must have access to the new features as soon as they roll out. AI Ultra will get early access to things like Google’s Project Mariner agentic research tool and the new Deep Think feature in Gemini.
But if the price tag for the biggest and best subscription plan is giving you sticker shock, don’t worry. AI Pro still comes with plenty of features.
Technologies
You Can Now Buy a Ford From Your Local Dealer Through Amazon
If you hate car shopping in person, you may be happy to hear that you can now buy a preowned Ford through Amazon.
Technologies
Cloudflare Outage Hits Hard Across the Web, but Recovery Is in Progress
When web services provider Cloudflare went down on Tuesday, a significant portion of the internet became unavailable.
Web services provider Cloudflare got hit by an outage on Tuesday, disrupting access to many websites and services including OpenAI, Spotify, X, Grindr, Letterboxd and Canva.
Cloudflare is a cloud services and cybersecurity company based in San Francisco that is used by approximately 20% of all websites, according to W3Techs. It’s one of a handful of services, along with Amazon Web Services, CrowdStrike and Fastly (all of which have experienced major outages in the past few years) that you might never have heard of, but that provide essential internet infrastructure.
The bulk of sites and services impacted by Tuesday’s outage, which began around 3.30 a.m. PT, seemed to recover within three hours of Cloudflare going down. It’s likely that some continue to be affected, and may still experience difficulties throughout the day. At the time of writing, Cloudflare was still issuing updates about the incident to its system status page.
Cloudflare hasn’t yet said what caused the outage, but has promised to conduct a full investigation.
Which sites and services were impacted?
Cloudflare has a massive range of clients across the internet, ranging from websites that are household names to smaller services you might not have heard of. Due to its size, when it went down, it took many of those sites and services with it.
Among those affected by the outage was Downdetector, which is where most people go to report problems when services are offline. (Downdetector is owned by the same parent company as CNET, Ziff Davis.)
Now that it’s back up and running, Downdetector says that it received over 2.1 million reports during the outage period. Over 435,000 of these came from the US, with the UK, Japan and Germany appearing to be the countries that were next most affected.
Most of the reports pertained to Cloudflare, but other affected companies also received a significant number of reports. They include X (320,549 reports), League of Legends (130,260 reports), OpenAI (81,077 reports), Spotify (93,377 reports) and Grindr (25,031 reports).
How did the outage unfold?
Cloudflare first acknowledged the outage at 3.48 a.m. PT. The company issued a statement on its system status page saying that it was aware of the problem.
«Cloudflare is aware of, and investigating an issue which impacts multiple customers: Widespread 500 errors, Cloudflare Dashboard and API also failing,» it said. «We are working to understand the full impact and mitigate this problem. More updates to follow shortly.»
At 5.09 a.m. PT, the company said the issue had been identified and a fix was being implemented. In the subsequent hours, errors began to drop and services gradually came back online.
Cloudflare added at 9.14 a.m. PT that most services had returned to normal. «A full post-incident investigation and details about the incident will be made available asap,» it said.
Is the internet stable and reliable?
The Cloudflare outage comes just one month after Amazon Web Services went down, causing havoc across the internet. The AWS outage affected sites including Reddit, Snapchat, Roblox and Fortnite, sparking many to ask whether having such huge swathes of the internet reliant on a few centralized services is sensible or safe.
Major outages are also highlighting concerns about our growing reliance on AI — in particular the fragility of the infrastructure AI relies upon to function every day.
«The most dominant platform did not buckle because of simultaneous queries or the release of a new competitive model, but because of a problem with Cloudflare, a web security and performance provider,» said Sarah Kreps, director of the Tech Policy Institute at Cornell University. «The issue exposes the reality that this multi-billion, even trillion dollar investment in AI is only as reliable as its least scrutinized third party infrastructure.»
Technologies
Google Says New Gemini 3 AI Model Is Its Most Capable Yet
Gemini 3 is available to all users in the Gemini app, along with powering AI Mode in Google Search.
Gemini 3, the latest AI model from Google, is the company’s most intelligent model to date, with more advanced multimodal and vibe coding capabilities, the company said in a blog post on Tuesday. It’s available now.
Google says Gemini 3 is «built to grasp depth and nuance» and is better at understanding the intent behind a user’s request. The company also touted Gemini 3’s multimodal capabilities, such as its ability to turn a long video lecture into interactive flash cards or to analyze a person’s pickleball match and find areas for improvement.
Gemini 3 isn’t limited to the app. It’ll also be available in AI Mode in Search and, for Pro and Ultra subscribers, in AI Overviews. In AI Overviews, Gemini 3 can generate interactive elements.
Google DeepMind’s Demis Hassabis and Koray Kavukcuoglu said in a blog post that Gemini 3 Pro is less sycophantic, a problem that’s been plaguing AIs and leading to AI psychosis in some. It’s also more secure against prompt injection attacks, in which bad actors try to make an AI ignore its original instructions and perform unintended actions.
The company also unveiled Google Antigravity, a new agentic development platform. Google says Antigravity is like having an active partner while making tools or working on projects, autonomously planning and executing complex software tasks while validating its own code. It works in tandem with Gemini 2.5’s Computer Use model for browser control and works with nano banana, Gemini 2.5’s image model.
Gemini 3’s new, more powerful, agentic capabilities will only be available to $250/month Google AI Ultra subscribers at first. This will allow the Gemini Agent to do multi-step workflows, like planning a travel itinerary.
Read more: AI Essentials: 29 Ways You Can Make Gen AI Work for You, According to Our Experts
Google’s release of Gemini 3 comes as an AI war is heating up between it, OpenAI, Anthropic and xAI. Google’s consistently been leading AI leaderboards, although other AI models haven’t been far behind, sometimes trading spots at the top. With the release of Gemini 3, Google seems to be trying to solve for some of AI’s more annoying problems, like hallucinations or sycophancy. It’s also trying to prove that AIs can be truly agentic, being able to accomplish tasks on the user’s behalf. Other agentic models have proven to be problematic in real-world usage and run into various security concerns, especially in web browsers.
The latest AI release from Google also comes at a time when there are fears of an AI bubble forming in the stock market. AI companies, including Nvidia, Google, Meta and Microsoft, account for 30% of the S&P 500. Google currently has a valuation of $3.4 trillion. Even Google CEO Sundar Pichai says the trillion-dollar AI investment boom has «elements of irrationality» and that a burst would affect every AI company, in an interview with the BBC. Still, if Google is to keep its stock price moving upward, it needs to demonstrate that its AI models beat the competition.
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