Technologies

Who the Heck Is Gonna Pay $250 for Google AI Ultra?

Google’s pricey new AI subscription seems to be aimed at people who want to generate a ton of video or code.

Want Google’s biggest and best AI features? A new plan has them all, but with a steep price tag.

Read more: Everything We Learned at Google I/O. AI Mode in Chrome, Gemini Live, XR Glasses and Much More

Google rolled out AI Ultra Tuesday at its annual I/O developers conference, and the new top-tier model features the best models of its Gemini tool, early access to new video generation models, the highest usage limits in tools like NotebookLM, a prototype for managing AI agents and, as icing on the cake, a whopping 30 terabytes of storage.

For all of that, you’ll pay a pretty penny. Google AI Ultra costs $250 a month (although the company is offering half off the first three months). Not ready to drop $3,000 a year on AI? Google is rebranding its existing AI Premium plan as Google AI Pro, which also offers new features. It stays at a modest $20 per year.

The difference between the two plans centers mainly on the usage limits for AI tools and access to bleeding-edge technology. Google AI Ultra has much higher limits, meaning if you’re making a ton of videos or using Gemini a ton, you might need the pricier option. «It’s for the trailblazers, the pioneers, those of you who want cutting-edge AI from Google,» Josh Woodward, the company’s vice president for Google Labs and Gemini, said during Tuesday’s announcement.

Here’s what’s included in the new Google AI plans.

What’s in the Google AI Ultra plan?

The biggest component of Google AI Ultra is a maxed-out version of the company’s Gemini app. It has the highest usage limits for the Deep Research function, along with the Veo 2 video generation model and early access to Veo 3. The subscription also includes the company’s newest reasoning model, Deep Think in Gemini 2.5 pro. You’ll also get immediate early access to Gemini in Chrome, which allows you to use Gemini to understand information based on the context of the current page you’re on.

AI Ultra features access to Flow, Google’s new AI filmmaking tool that also debuted at I/O. This tool allows you to create clips, scenes and movies with text and image prompts. AI Ultra gets you the highest limits for Flow. (The AI Pro plan also includes access to Flow, just with a limit of 100 generations per month.) It also includes the highest limits for Whisk, an AI image generator that allows you to turn photos into mashups, including Whisk Animate, which creates vivid eight-second videos.

Other features included in AI Ultra aren’t necessarily AI-specific: You’ll get access to YouTube Premium, including YouTube Music ad-free. It also includes 30TB worth of cloud storage. It’s only available in the US for now.

While AI Ultra’s $250 monthly price tag is high, compare it to the top-tier subscription plans from competing AI companies. OpenAI’s Pro plan gives you the best of ChatGPT for $200 per month. Anthropic’s Max plan starts at $100 per month for top Claude features.

What’s in Google AI Pro?

The company’s current AI Premium plan is being renamed AI Pro. The price remains $20 per month, but the new features include Flow’s filmmaking capabilities and early access to Gemini in Chrome. These additions are also coming to the US first.

Google said it is also expanding free access to AI Pro for university students in Japan, Brazil, Indonesia and the United Kingdom. It’s already available free for students in the US.

Who is Google AI Ultra for?

You don’t need to drop $250 a month on AI if you’re just dabbling around with chatbots or making an image or two occasionally. Google’s AI Pro plan likely has everything you’ll need at a much better price.

What about the bundlers who want a lot of storage space? The non-AI features of AI Ultra are pretty cool, but are they worth $250 a month? First there’s YouTube Premium, which only costs $14 a month on its own. You can pair that with Google AI pro for just $34 a month. (And if you want to use a different AI service, even a top-level plan from OpenAI or Anthropic would keep your total below $250.) As for the 30TB of storage, that’s harder to replace. Apple’s iCloud offers 12TB for $60 a month while Dropbox offers 15TB starting at $24 per month.

The distinction really is the usage limits and the cutting-edge features. Google representatives told me that AI Ultra is best for people like filmmakers, developers and creatives who are going to generate a lot of content using AI. If you want to use generative AI to produce a lot of video content or longform video content, you’ll need the highest usage limits you can get. And with all of those files, you might actually need that 30TB of storage.

Even if you’re not using AI to produce a ton of content, you may be interested in AI Ultra if you absolutely must have access to the new features as soon as they roll out. AI Ultra will get early access to things like Google’s Project Mariner agentic research tool and the new Deep Think feature in Gemini.

But if the price tag for the biggest and best subscription plan is giving you sticker shock, don’t worry. AI Pro still comes with plenty of features.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Feb. 5, #500

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Feb. 5, No. 500.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition is a tough one. As an old-school Minnesota Twins fan, I was excited to see the last name of our most legendary player on the grid. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: QB is another one.

Green group hint: Hit it out of the park.

Blue group hint: Great gridiron signal-callers.

Purple group hint: Half of a thousand.

Answers for today’s Connections: Sports Edition groups

Yellow group: Football positions, abbreviated.

Green group: Members of the 500-HR club.

Blue group: First names of QBs to throw 500 career TDs.

Purple group: ____500.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is football positions, abbreviated. The four answers are CB, OT, S and TE.

The green words in today’s Connections

The theme is members of the 500-HR club. The four answers are Banks, Bonds, Foxx and Killebrew.

The blue words in today’s Connections

The theme is first names of QBs to throw 500 career TDs. The four answers are Aaron, Drew, Peyton and Tom.

The purple words in today’s Connections

The theme is ____500. The four answers are ATP, Daytona, Indy and WTA.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

Technologies

Today’s NYT Mini Crossword Answers for Thursday, Feb. 5

Here are the answers for The New York Times Mini Crossword for Feb. 5

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Need some help with today’s Mini Crossword? The Across clues were kind of tricky today, but the Down clues helped me fill in the grid. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Battery warning from a smoke detector
Answer: CHIRP

6A clue: Word that can precede «book» or «tour»
Answer: AUDIO

7A clue: Extreme edge
Answer: BRINK

8A clue: Like a wobbly screw
Answer: LOOSE

9A clue: Type in
Answer: ENTER

Mini down clues and answers

1D clue: Alternative to streaming
Answer: CABLE

2D clue: One of the Great Lakes
Answer: HURON

3D clue: Dummy
Answer: IDIOT

4D clue: Wash under a tap
Answer: RINSE

5D clue: Game in which Paul Newman successfully cons a crime boss in «The Sting»
Answer: POKER

Technologies

Fitbit Launches Luffu, AI-Powered Health Tracking for the Whole Family

Soon, you may be able to access every family member’s health data in one place.

If you’ve ever wanted a way to keep all of your family’s health records in place, Fitbit may have come up with a solution. Fitbit, well-known for its fitness wearables, announced the launch of its own health care system on Wednesday.

Luffu, which translates to the Old English word for «love,» uses AI to create what it calls an «intelligent family care system.» The platform allows family members to share all their health information through an app.

It’s unclear when Luffu will be officially available, but you can sign up for the waitlist to get access to the limited public beta. Pricing or other details have not been announced.

Luffu will allow families to keep track of everyone’s doctor’s appointments, test results, vaccine records, medications, symptoms, diet and more. The platform uses AI to learn your family’s health history and patterns, and to alert you to any changes that should be addressed, such as missed medications or abnormal vitals. The AI function organizes the data submitted into the system. The app will also connect to third-party apps and wearables, such as the Fitbit.

Luffu is meant to lighten the mental load of family care by organizing all this health data in one place, its co-founder said.

«I was caring for my parents from across the country, trying to piece together my mom’s health care across various portals and providers, with a language barrier that made it hard to get a complete, timely context from her about doctor visits,» said Luffu co-founder James Park.

Luffu will include alerts and a space to log health and medication information via voice, text, photos, and other health portals and devices. The key medical information can be shared across the platform with spouses, caregivers and parents.

A representative for Fitbit did not immediately respond to a request for comment.