Technologies
Liquid Glass, Live Translation, and All the Other Important New iOS26 Features Coming to Your iPhone
iOS 26 is changing a ton of iPhone features, from messaging to the photos app. Here’s what to expect when it ships in the fall.
While we still don’t know what new hardware the iPhone 17 models might be packing, we have seen the big changes coming to iPhone software with iOS26. Liquid Glass delivers a significant design refresh, and that’s just where Apple is starting. The Photos app is getting a functional redesign, while Messages and Phone apps are putting power back in your hands by delivering features around hold, and screening calls. Apple Intelligence is still contributing as well, even if Siri has been delayed.
The next version of the operating system is due to ship in September or October (likely with new iPhone 17 models), but developer betas are available now, with a public beta expected this month.
Transparent new Liquid glass design
After more than a decade of a flat, clean user interface — an overhaul introduced in iOS 7 when former Apple Chief Design Officer Jony Ive took over the design of software as well as hardware — the iPhone is getting a new look. The new design extends throughout the Apple product lineup, from iOS to WatchOS, TVOS and iPadOS.
The Liquid Glass interface also now enables a third way to view app icons on the iPhone home screen. Not content with Light and Dark modes, iOS 26 now features an All Clear look — every icon is clear glass with no color. Lock screens can also have an enhanced 3D effect using spatial scenes, which use machine learning to give depth to your background photos.
Dynamic and adaptable lock screen
Translucency is the defining characteristic of Liquid Glass, behaving like glass in the real world in the way it deals with light and color of objects behind and near controls. But it’s not just a glassy look: The “liquid” part of Liquid Glass refers to how controls can merge and adapt — dynamically morphing, in Apple’s words. In the example Apple showed, the glassy time numerals on an iPhone lock screen stretched to accommodate the image of a dog and even shrunk as the image shifted to accommodate incoming notifications. The dock and widgets are now rounded, glassy panels that float above the background.
Camera and Photos apps go even more minimal
The Camera app is getting a new, simplified interface. You could argue that the current Camera app is pretty minimal, designed to make it quick to frame a shot and hit the big shutter button. But the moment you get into the periphery, it becomes a weird mix of hidden controls and unintuitive icons.
Now, the Camera app in iOS 26 features a “new, more intuitive design” that takes minimalism to the extreme. The streamlined design shows just two modes: Video or Camera. Swipe left or right to choose additional modes, such as Pano or Cinematic. Swipe up for settings such as aspect ratio and timers, and tap for additional preferences.
With the updated Photos app, viewing the pictures you capture should be a better experience — a welcome change that customers have clamored for since iOS 18’s cluttered attempt. Instead of a long, difficult-to-discover scrolling interface, Photos regains a Liquid Glass menu at the bottom of the screen.Â
The Phone app gets a revamp
The Phone app has kept more closely to the look of its source than others: a sparse interface with large buttons as if you’re holding an old-fashioned headset or pre-smartphone cellular phone. iOS 26 finally updates that look not just with the new overall interface but in a unified layout that takes advantage of the larger screen real estate on today’s iPhone models.
It’s not just looks that are different, though. The Phone app is trying to be more useful for dealing with actual calls — the ones you want to take. The Call Screening feature automatically answers calls from unknown numbers, and your phone rings only when the caller shares their name and reason for calling.
Or what about all the time wasted on hold? Hold Assist automatically detects hold music and can mute the music but keep the call connected. Once a live agent becomes available, the phone rings and lets the agent know you’ll be available shortly.
Messages updates
The Messages app is probably one of the most used apps on the iPhone, and for iOS 26, Apple is making it a more colorful experience. You can add backgrounds to the chat window, including dynamic backgrounds that show off the new Liquid Glass interface.
In addition to the new look, group texts in Messages can incorporate polls for everyone in the group to reply to — no more scrolling back to find out which restaurant Brett suggested for lunch that you missed. Other members in the chat can also add their own items to a poll.
A more useful feature is a feature to detect spam texts better and screen unknown numbers, so the messages you see in the app are the ones you want to see and not the ones that distract you.
Safari gets out of its own way
In the Safari app, the Liquid Glass design floats the tab bar above the web page (although that looks right where your thumb is going to be, so it will be interesting to see if you can move the bar to the top of the screen). As you scroll, the tab bar shrinks.
FaceTime focuses on calls, not controls
FaceTime also gets the minimal look, with controls in the lower-right corner that disappear during the call to get out of the way. On the FaceTime landing page, posters of your contacts, including video clips of previous calls, are designed to make the app more appealing.
New Music app features
Do you like the sound of that song your friend is playing but don’t understand the language the lyrics are in? The Music app includes a new lyrics translation feature that displays along with the lyrics as the song plays. And for when you want to sing along with one of her favorite K-pop songs, for example, but you don’t speak or read Korean, a lyrics pronunciation feature spells out the right way to form the sounds.
AutoMix blends songs like a DJ, matching the beat and time-stretching for a seamless transition.
And if you find yourself obsessively listening to artists and albums again and again, you can pin them to the top of your music library for quick access.
New Games app is a reminder that yes, people game on iPhone
The iPhone doesn’t get the same kind of gaming affection as Nintendo’s Switch or Valve’s Steam Deck, but the truth is that the iPhone and Android phones are used extensively for gaming — Apple says half a billion people play games on iPhone.
Trying to capitalize on that, a new Games app acts as a specific portal to Apple Arcade and other games. Yes, you can get to those from the App Store app, but the Games app is designed to remove a layer of friction so you can get right to the gaming action.
Live translation enhances calls and texts
Although not specific to iOS, Apple’s new live translation feature is ideal on the iPhone when you’re communicating with others. It uses Apple Intelligence to dynamically enable you to talk to someone who speaks a different language in near-real time. It’s available in the Messages, FaceTime and Phone apps and shows live translated captions during a conversation.
Maps gets more personal
Updates to the Maps app sometimes involve adding more detail to popular areas or restructuring the way you store locations. Now, the app takes note of routes you travel frequently and can alert you of any delays before you get on the road.
It also includes a welcome feature for those of us who get our favorite restaurants mixed up: visited places. The app notes how many times you’ve been to a place, be that a local business, eatery or tourist destination. It organizes them in categories or other criteria such as by city to make them easier to find the next time.
New CarPlay features
Liquid Glass also makes its way to CarPlay in your vehicle, with a more compact design when a call comes in that doesn’t obscure other items, such as a directional map. In Messages, you can apply tapbacks and pin conversations for easy access.
Widgets are now part of the CarPlay experience, so you can focus on just the data you want, like the current weather conditions. And Live Activities appear on the CarPlay screen, so you’ll know when that coffee you ordered will be done or when a friend’s flight is about to arrive.
Wallet improvements
The Wallet app is already home for using Apple Card, Apple Pay, electronic car keys and for storing tickets and passes. In iOS 26, you can create a new Digital ID that acts like a passport for age and identity verification (though it does not replace a physical passport) for domestic travel for TSA screening at airports.
The app can also let you use rewards and set up installment payments when you purchase items in a store, not just for online orders. And with the help of Apple Intelligence, the Wallet app can help you track product orders, even if you did not use Apple Pay to purchase them. It can pull details such as shipping numbers from emails and texts so that information is all in one place.
New features powered by Apple Intelligence
Although last year’s WWDC featured Apple Intelligence features heavily, improvements to the AI tech were less prominent this year, folded into the announcements during the WWDC keynote.
As an alternative to creating Genmoji from scratch, you can combine existing emojis — “like a sloth and a light bulb when you’re the last one in the group chat to get the joke,” to use Apple’s example. You can also change expressions in Genmoji of people you know that you’ve used to create the image.
Image Playground adds the ability to tap into ChatGPT’s image generation tools to go beyond the app’s animation or sketch styles.
Visual Intelligence can already use the camera to try to decipher what’s in front of the lens. Now the technology works on the content on the iPhone’s screen, too. It does this by taking a screenshot (press the sleep and volume up buttons) and then including a new Image Search option in that interface to find results across the web or in other apps such as Etsy.
This is also a way to add event details from images you come across, like posters for concerts or large gatherings. (Perhaps this could work for QR codes as well?) In the screenshot interface, Visual Intelligence can parse the text and create an event in the Calendar app.
Some iOS 26 updates Apple didn’t mention
Not everything fits into a keynote presentation — even, or maybe especially, when it’s all pre-recorded — but some of the more interesting new features in iOS 26 went unremarked during the big reveal. For instance:
- If you have AirPods or AirPods Pro with the H2 chip, you can use AirPods Camera Remote to start recording video on your iPhone by pressing and holding one of the AirPods.
- You can choose your own snooze duration of between 1 and 15 minutes for alarms.
- Audio recording options have expanded, enabling high-quality recording during conference calls and high-definition recording in the Camera app with AirPods and AirPods Pro that contain the H2 chip.
- Accessibility features include an “all-new experience designed with Braille users in mind,” more options for the Vehicle Motion Cues feature to avoid motion sickness and “a more customizable reading experience.”
- Reminders uses Apple Intelligence to “suggest tasks, grocery items and follow-ups based on emails or other text on your device.”
- The Journal app supports multiple journals, inline images and a map view that tracks where journal entries were made.
- Parental controls have been updated in unspecified ways, including “enhancements across Communication Limits, Communication Safety and the App Store.”
iOS 26 availability
The finished version of iOS 26 will be released in September or October with new iPhone 17 models. In the meantime, developers can install the first developer betas now, with an initial public beta arriving this month. (Don’t forget to go into any beta software with open eyes and clear expectations.)
Follow the WWDC 2025 live blog for details about Apple’s other announcements.
iPhone models compatible with iOS 26
iOS 26 will run on the iPhone 11 and later models, including the iPhone SE (2nd generation and later). That includes:
- iPhone 16e
- iPhone 16
- iPhone 16 Plus
- iPhone 16 Pro
- iPhone 16 Pro Max
- iPhone 15
- iPhone 15 Plus
- iPhone 15 Pro
- iPhone 15 Pro Max
- iPhone 14
- iPhone 14 Plus
- iPhone 14 Pro
- iPhone 14 Pro Max
- iPhone 13
- iPhone 13 mini
- iPhone 13 Pro
- iPhone 13 Pro Max
- iPhone 12
- iPhone 12 mini
- iPhone 12 Pro
- iPhone 12 Pro Max
- iPhone 11
- iPhone 11 Pro
- iPhone 11 Pro Max
- iPhone SE (2nd generation and later)
Technologies
A Brexit reversal is on the table 10 years on from the vote that changed Britain. Here’s what’s at stake
Britain voted to leave the European Union in 2016.
U.K. Prime Minister Andy Burnham suggested this week that British voters could be given the chance to reverse Brexit, the country’s highly contentious departure from the European Union a decade ago.
Burnham, who became prime minister over the summer, told the BBC on Wednesday it was “possible” a referendum on rejoining the EU could be included in a future election manifesto.
A U.K. general election is not currently expected before 2029. Prime ministers are able to trigger an early snap election with the backing of parliament, but Burnham — who replaced predecessor Keir Starmer without a public vote — has ruled out such a move.
In his interview with the BBC, the prime minister said a referendum “wouldn’t be the right thing to do right now,” but added that the U.K. must “consider the options” for its relationship with the EU, arguing that “where we are isn’t good enough.”
Asked whether an in-out referendum in a future election manifesto was a possibility, Burnham said: “yes, things are possible.”
During the previous general election — which saw Starmer lead the governing Labour party to a landslide victory and end 14 years of Conservative rule — Burnham was serving as Mayor of Manchester. As he prepared to challenge Starmer’s leadership, Burnham pledged not to “re-run” arguments over Brexit.
In a separate interview with the BBC’s Today program, Burnham said he wanted to “look at the options” for resetting U.K.-EU relations.
“We could stay as we are. That’s definitely an option, if people think this is the right place to stay,” he said, when asked if he wanted Britain to rejoin the union. “We could look at what [former finance minister] George Osborne has said about a customs union, we could look at… the single market or we could go all the way.”
The interviews came after Burnham’s speech at the governing Labour party’s annual conference on Tuesday, in which he said “Brexit hasn’t given us control.”
The 2016 Brexit campaign promised to “take back control” of immigration, free up more money for the country’s health service, and forge trade deals with the rest of the world.
While the value of U.K. goods and services exports has grown significantly in the last decade, according to government figures, immigration and NHS funding pressures are more contentious than ever.
“Later this year, there will be a U.K.-EU summit,” Burnham said at the conference on Tuesday.
“We will not give Britain the clear path we need into the rest of the century until we decide on a long-term relationship with what is still our largest market. I cannot say to you truthfully that where we are is good enough. Brexit has done more harm than good [and] we need to restore a higher level of growth and prosperity for Britain.”
A decade of Brexit
On June 23, 2016, Britons headed to the polls to vote on whether to stay in the European Union. A shock result emerged that night: the electorate had voted to leave the bloc by 52% to 48%.
As the result sank in, the British pound tanked, and London’s FTSE 100 tumbled. Then-Prime Minister David Cameron — who had called the referendum and led the campaign for the Remain vote — resigned.
Britain did not officially leave the EU until 2020. In the interim years, the country’s looming exit from the bloc remained a contentious issue, with so-called “Remainers” staging huge protests against the decision and some political parties putting a reversal of the vote at the heart of their election campaigns.
The U.K. economy has largely failed to experience a post-Brexit boost after upending ties with its largest trading partner, and sterling never returned to its pre-referendum level. The country has also seen a quick succession of prime ministers, with some of the past decade’s seven leaders ousted over the way they handled Brexit and the post-referendum economy.
James Smith, developed markets economist at ING, told CNBC that while Burnham’s statement is politically significant, unlocking tangible economic upside relies on concrete changes to the trading relationship, which could take years.
“Though the PM has opened the door to full EU membership, the reality is that he faces the same constraints that have hemmed in previous leaders,” he said in an email. “The public may agree that Brexit hasn’t gone well, but it’s not clear there is a majority in favor of rejoining. It’s also not at all clear how willing the EU will be to give ground in negotiations, given the recent volatility of U.K. politics and the possibility of a Reform-led government in the future.”
Smith noted that it had taken more than five years to go from referendum to new economic relationship with the EU.
“I suspect it will take much longer for Britain to settle on and implement a new form of relationship now that [Brexit] has dropped down the list of political priorities among voters,” he said.
Steve Nolan, a senior lecturer in economics at Britain’s Liverpool John Moores University, told CNBC on Thursday that some estimates suggest U.K. gross domestic product was 5% to 8% smaller than it would have been without the vote to leave the EU.
“This hasn’t been a surprise to economists — standard models in trade say that if you put up barriers to trade with your nearest trading partner then this will cause problems,” he said. “So there are definite benefits to be reaped by rejoining, but the road towards that outcome could be rocky.”
Any new referendum would increase uncertainty and turmoil, he added.
“The U.K. would also be asking to be let back into the club from a weakened bargaining position and may have to accept many conditions — [such as] euro membership and free movement of labor — that may cause economic and political difficulties. So, there are opportunities to grabbed, but they won’t come without a cost.”
However, Nigel Green, CEO of London-based financial consultancy DeVere Group, said that while closer ties with Europe would make Britain richer, it would also make it easier for capital to leave the country.
“Sterling stands to gain from a steadier relationship with the U.K.’s biggest trading partner, and U.K.-focused equities, priced at a discount for a decade, could start to close the gap,” he said.
But he cautioned that “an open door works both ways,” with entrepreneurs, and senior professionals increasingly telling deVere they were considering leaving the U.K. to avoid the high tax burden.
“The EU reset needs a domestic twin: competitive taxes, faster planning and policy stability that lets businesses look beyond the next Budget,” he said. “Get both right and the U.K. becomes a magnet for capital in Europe. Get only one right and Britain becomes a more convenient place to leave.”
Technologies
South Korean President Lee Threatens ‘Additional Measures’ to Ukraine Over POW Disclosure
South Korean President Lee Jae Myung has threatened further actions against Ukraine following its disclosure of North Korean POW transfers to Seoul, demanding an apology over the alleged breach of a confidentiality agreement.
South Korean President Lee Jae Myung on Friday criticized Ukraine after its announcement that North Korean prisoners of war were handed over to Seoul, insisting on a public apology and warning of “further actions” against Kyiv.
In a post on X, Lee stated that Kyiv disclosed the transfer of certain captured North Korean soldiers unilaterally, despite requesting confidentiality and later asserting no secrecy pact existed, which made the Korean leader appear as a “liar.”
“As this is a matter concerning the honor of the Republic of Korea’s people and nation, we cannot overlook it,” he said in Korean, translated by Google.
Ukrainian Foreign Minister Andrii Sybiha reportedly characterized the dispute on Thursday as a “diplomatic misunderstanding,” which his nation expects to resolve. Seoul remains a significant partner for Kyiv, Sybiha added.
Alleged Secrecy Pact
During the United Nations General Assembly last week, Ukrainian President Volodymyr Zelenskyy stated that Kyiv had delivered two captured North Korean soldiers to South Korea.
This prompted South Korea to accuse Ukraine of violating a nondisclosure agreement regarding the transfer and to summon Ukraine’s chargé d’affaires for clarification. Seoul also noted that Ukraine requested the transfer remain confidential, as it could adversely affect prisoner exchanges with Russia.
“When we demanded acknowledgement of the agreement and an apology, they instead spoke of an imminent military clash between North and South, praying for the outbreak of war on the Korean Peninsula—we express grave regret toward Ukraine,” Lee said on Friday.
The remarks follow an interview with Ukrainian presidential chief of staff Kyrylo Budanov last week, in which he claimed North Korea’s involvement in the Ukraine-Russia conflict was intended to prepare for combat on the Korean Peninsula.
“The situation is escalating every day. And it is only a matter of time before a trigger event occurs that will lead to uncontrolled consequences,” he added, according to a Google translation of his Telegram post in Ukrainian.
While Kyiv has offered no explanation for why Zelenskyy made the announcement at the UNGA, South Korea’s National Intelligence Service reportedly informed lawmakers he may have done so to rally support in Seoul for supplying Kyiv with weapons and other aid.
In August, Zelenskyy asked South Korea to back Ukraine by providing air defense systems, something Seoul has not supported even as it has offered humanitarian aid to Ukraine.
Technologies
Generate more portfolio income in volatile times with these options strategies
When times get rocky, options strategies can boost your portfolio’s income — if they’re done right.
September was a bumpy ride for stocks and bonds, but strategies using options can help investors generate a little more portfolio income. Last month, the S & P 500 slipped 0.5% as higher oil prices, rising Treasury yields and fear of more Federal Reserve rate hikes weighed on the market. In September, the 10-year Treasury yield also spiked to levels not seen in 19 years, while the 30-year yield topped 5.6%, the highest since 2002. An options strategy is no replacement for holding income-generating assets like bonds and dividend-paying stocks, but it can complement an already diversified portfolio. “We’re hearing people are uneasy about the stock market,” said Ashton Lawrence, certified financial planner and director at Mariner Wealth Advisors in Greenville, South Carolina. “We’re taking your current portfolio and trying to use options to generate additional cash flow, establish positions more deliberately and put some guardrails around risk,” he added. Covered calls For individuals seeking additional income, covered calls can be the ticket. “The initial way that people start implementing income strategies is with covered calls,” said Joe Mazzola, head trading strategist at Charles Schwab. A call option gives the holder the right to buy shares at a specified price by a certain date. With a covered call, the investor already owns the stock and sells a call option against it. If the stock stays below the strike price, the call option won’t be exercised and the investor gets to keep the premium – but that individual must be ready to part with the shares if the stock hits the strike price. “You could write some covered calls on stocks you already own, stocks in AI-tangential sectors that have appreciated greatly in the last couple of years,” said Mazzola. “You might be sitting in a range where you haven’t seen that upside push lately, and you could sell out-of-the-money calls to augment those returns.” There’s a catch for investors: If the stock rises to the strike price and goes on a tear, the investor will miss out on that upside potential. Cash-secured puts For investors who want to earn a little money while waiting to buy an ETF or a stock they’ve had their eye on, a cash-secured put might be the way to move. “I’m surprised to see the number of people who have a lot of money sitting in cash and in money markets,” said Lawrence. “It speaks to people’s uneasiness about getting into the market. Here’s how we can get paid to wait for that lower price point.” A put option is the right to sell a stock at a specified price by a set date. With a cash-secured put, the investor sells the put to another party and pockets the premium – but he must have cash set aside to buy the shares in the event the stock reaches the strike price. The stock you’re writing the put option against should be one that you’re happy to own, even in a rocky patch. “The key with the cash-secured put is to make sure this is a stock you want to own at that price,” said Mazzola. “You might get tested at that expiration cycle.” The risk for the investor is that the stock experiences a sharp drop – one that takes it well below the strike price. There’s also the possibility that if the stock rises but never slides below the strike price, you keep the premium but not the opportunity to buy the shares. Know what you own In the best of scenarios, options can help boost a portfolio’s performance, but there is an element of risk. “There are a variety of ways to generate income, and using options contracts you pick up some additional risk,” said Lawrence. “If you’re trying to do it yourself, understand what you’re doing and why you’re doing it.” “I view them like fire: You can use fire to heat your home and be comfortable, but you can use that same fire to burn down that home and have nothing left,” he added.
This site is now part of Versant. By continuing to use this service, you agree to our Terms. You also acknowledge that our updated Privacy Policy applies, including to your existing data. For details on your data rights, click here.
On this service, we and our vendors use cookies and other tools (“Cookies”) to store and access information on your device, such as device identifiers, IP address, and your browser type. You can access a list of all our potential 1029 vendors by selecting “IAB and Google Vendors,” although we may work with only a small selection of these on this service. Your data may be used to save and communicate your privacy choices; ensure security, prevent fraud, and debug our products and services; personalize advertising and content; for advertising and content measurement; to conduct audience research and services development; so we can improve our services and develop new ones; to match and combine offline data with your online activity; and for social features. We may share this data with select vendors with your consent.
Click “I Accept”, to consent to our use of these Cookies or “Reject All” to reject our use of these Cookies. Click “Manage Choices” to set your preferences. If you previously made choices with respect to Versant’s use of Cookies on this browser and device, you will need to update them. You can adjust your choices any time through the “Cookie Preferences” link in the footer of relevant Versant sites or in-app settings. Visit our Cookie Notice and Privacy Policy to learn more.
We will also use other Cookies that are essential or related to our services, including for security and fraud prevention.
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
– Your Privacy
– Strictly Necessary
– Save and communicate privacy choices 526 partners can use this special purpose
– Ensure security, prevent and detect fraud, and fix errors 659 partners can use this special purpose
– Deliver and present advertising and content 646 partners can use this special purpose
– Store and/or access information on a device 854 partners can use this purpose
– Personalised advertising and content, advertising and content measurement, audience research and services development 996 partners can use this purpose
– Targeted Advertising
– Content Selection
On this service, we and our vendors use cookies and other tools (“Cookies”) to store and access information on your device, such as device identifiers, IP address, and your browser type. Your data may be used to save and communicate your privacy choices; ensure security, prevent fraud, and debug our products and services; personalize advertising and content; for advertising and content measurement; to conduct audience research and services development; so we can improve our services and develop new ones; to match and combine offline data with your online activity; and for social features. We may share this data with select vendors with your consent. You can adjust your choices any time through the “Cookie Preferences” link in the footer of relevant Versant sites or in-app settings.
We will also use other Cookies that are essential or related to our services, including for security and fraud prevention. To learn more about some of our vendors, see the IAB and Google Vendors under each purpose. Visit our Cookie Notice and Privacy Policy to learn more.
Always Active
These Cookies and SDKs are required for Service functionality, including security and fraud prevention, and to enable any purchasing capabilities. You can set your browser to block these tracking technologies, but some parts of the site may not function properly.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
– Use limited data to select advertising 795 partners can use this purposeAdvertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
– Create profiles for personalised advertising 641 partners can use this purposeInformation about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
– Use profiles to select personalised advertising 644 partners can use this purposeAdvertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
– Create profiles to personalise content 265 partners can use this purposeInformation about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
– Use profiles to select personalised content 238 partners can use this purposeContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
– Measure advertising performance 920 partners can use this purposeInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
– Measure content performance 407 partners can use this purposeInformation regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
– Understand audiences through statistics or combinations of data from different sources 583 partners can use this purposeReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
– Develop and improve services 690 partners can use this purposeInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
– Use limited data to select content 182 partners can use this purposeContent presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
These Cookies and SDKs are used to collect data about your browsing habits, use of the Services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering targeted advertising content, both on our Services and on third party sites. Third-party sites and services also use Targeting Cookies to deliver content, including advertisements relevant to your interests on the Services. If you reject these Cookies or SDKs, you will see less relevant advertising.
Data collected under this category through Cookies and SDKs can also be used to select and deliver personalized content, such as news articles and videos.
Consent Leg.Interest
label
-
Technologies4 years agoTech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies4 years agoBest Handheld Game Console in 2023
-
Technologies5 years agoBlack Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies4 years agoTighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies5 years agoGoogle to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies4 years agoThe number of Сrypto Bank customers increased by 10% in five days
-
Technologies5 years agoVerum, Wickr and Threema: next generation secured messengers
-
Technologies5 years agoOlivia Harlan Dekker for Verum Messenger
