Technologies
What Google Needs to Do For Android to Overcome Apple and iPhone in 2023
Google’s Android has fallen to second place to Apple’s iPhone and iOS for the first time in over a decade. Here’s what the search giant needs to do to gain back the top spot.

Google has fallen second place to Apple in the Android vs. iPhone war for the first time in over a decade. The free and open-source operating system, which still powers the majority of the world’s phones, can be found on devices from Samsung, OnePlus and Motorola. Even when combined with budget brands such as Nokia, TCL and Blu, Android-loaded handsets can’t outsell the iPhone stateside.
From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.
Android falling behind speaks to the cachet Apple has built up around the iPhone franchise. From celebrities photographed at cafes with iPhones to their ears to late-night hosts engaging in repartee with an Apple Watch cuffed to their wrist, Apple products are both function and fashion of America’s aristocratic class. And thanks to iMessage, Apple has created messaging partition, with the «haves» enjoying blue bubble gardens and the «have nots» being relegated to green squalor. Heck, even movie villains can’t be filmed using an iPhone.
But there’s reason to be optimistic about Android’s attempts to retake the crown in the US. Google is building out an ecosystem to surround the Pixel 7, including with the introduction of the Pixel Watch. A Pixel tablet is coming next year. And Android does have its own base of rabid fans — even if they’re not on a Hollywood set.
So what can Google do to make Android relevant in the US again? Here are a few ways.
Double down on ecosystem
Google took too long to release the Pixel Watch, letting the Apple Watch act as a Trojan Horse and keep people locked inside Apple’s garden.
«Apple has such a sticky ecosystem. Especially the Watch, once you buy that watch, you’re locked into an iPhone,» said Techsponential analyst Avi Greengart. Google hasn’t had that up until this year. «And even then, its first watch is really a 1.0 product.»
Google’s slow trudge bringing the Pixel Watch to market means that the Apple Watch remains far ahead. At least now there’s an option for Pixel owners to keep them from feeling left behind.
The US market differs from the rest of the world in that there’s far less competition in the Android space. Concerns about Chinese tech companies tracking American consumers have essentially made it impossible for brands like Huawei, Xiaomi and Oppo to operate in the US. That leaves a handful of brands that can sell alternatives outside of Samsung and Google.
«Having more devices in the market also gives the carriers more choices on devices they can give away for free or do more promotions on,» said Anshel Sag, an analyst at Moor Insights & Strategy.
The lack of manufacturer diversity is only one problem Google is facing. The iPad line continues to remain a popular second-screen device, acting as an internet gateway for both toddlers and the elderly. Only one high-quality Android tablet comes to mind with the Samsung Galaxy Tab S8 Plus, but its software is nowhere near as refined as iPad OS, with it often feeling like a big screen version of Android. Google has already announced a «premium» Pixel tablet for 2023, but it really will need to impress to draw in the throngs of consumers trained to look at iPads as the tablet.
Unfortunately, one area Google might not be able to offer a viable competitor to Apple is in laptop and home computing. Google’s Chromebooks are excellent affordable laptops for basic tasks, but lack the horsepower and flexibility to offer the functionality found with MacOS and Windows. It’s a market that’s already been carved up by Apple and Microsoft, making it difficult for Google to create a viable alternative. Even if it did, the installed base would be so small that it wouldn’t attract top developers. Here, Google’s best option is to continue integrating its products better with Mac and Windows machines to offer a comparable experience to iPhone and Mac.
Matter matters
One area that Google has dominance over Apple is in smart home. Cupertino is seldom quick to jump into new product categories, which is evidenced by years of rumors surrounding Apple’s supposed VR/AR headset and the Apple car. Apple did try to make an effort at home devices with HomeKit, but it’s largely been left forgotten. Google, on the other hand, has a heavy presence in the smart home with its voice assistant-backed displays, such as the Nest Hub, and its Nest WiFi, Doorbell and camera products.
Unfortunately, the smart home industry has stagnated with a dizzying array of competing products confusing consumers. A person who owns an Amazon Alexa smart speaker might be unsure if it will cooperate with their Google Nest doorbell.
Enter Matter, a universal smart home standard that will allow new home devices, regardless of brand, to communicate with one another. Even Apple, the company that enjoys creating walled gardens, has joined the Connected Standards Alliance, along with Amazon, Google, Samsung, Ikea, Lutron, Signify and others.
«That is an area where Google could take some advantage, building more of those controls or just exposing them more in Android,» Greengart said. This includes building out a person’s homepage, widgets and making connections between multiple devices. Greengart said it’ll be up to Google to let people know that smart home interoperability can be done best on Android.
Beat Apple to innovation
Google’s product events continue to get better, bringing greater production value and fanfare, but still can’t capture the same magic as Apple. The Cupertino, California-based company still has that ability to drum up excitement over its family of products and services. Enthusiastic rhetoric from executives mixed with high production value can make a person believe that Apple is bringing the latest in tech and innovation, even if that isn’t always the case.
High refresh screens to optical image stabilization and laser autofocus, all features Apple breathlessly crows about, came to Android first.
There are, however, consumers who see past the fancy macro shots and do want to be the first to new tech. This is an area Google should double-down on to entice enthusiasts.
Already, rumors are surfacing of a Pixel foldable device, one that could compete with the Samsung Galaxy Z Fold 4.
«I think [Samsung’s] really starting to gain momentum there. And I think it’s showing, but the problem is the price, right?,» Sag said. If Samsung can continue pushing the price of foldables down, it’ll help increase the category’s popularity, bringing more competition. «As a result, competition will probably equal more sales and more competitive pricing.»
Google has also been heavily advertising Pixel features, such as live translate in its 2022 World Cup commercial. The Pixel 7 is also the official «fan phone» of the NBA this season, with a commercial featuring player Giannis Antetokounmpo and actor Simu Liu. Google has also reportedly placed the largest order of Pixel 7 devices, more than any prior iteration. Regardless of sales and celebrity endorsement, Google needs to make Pixel feel premium and exclusive, almost anathema to Android’s core vision as a free and open-source operating system. Because, if Apple’s success is any indication, people like feeling as if they’re in the «in crowd.»
Technologies
Today’s NYT Connections: Sports Edition Hints and Answers for July 4, #284
Here are hints and the answers for the NYT Connections: Sports Edition puzzle for July 4, No. 284.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.
Today’s Connections: Sports Edition has kind of a July 4 flavor. But come on, New York Times puzzle makers, is the blue category really a sport? Read on for hints and the answers. And pass the mustard.
Connections: Sports Edition is out of beta now, making its debut on Super Bowl Sunday, Feb. 9. That’s a sign that the game has earned enough loyal players that The Athletic, the subscription-based sports journalism site owned by the Times, will continue to publish it. It doesn’t show up in the NYT Games app but now appears in The Athletic’s own app. Or you can continue to play it free online.
Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta
Hints for today’s Connections: Sports Edition groups
Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.
Yellow group hint: What you won.
Green group hint: Lone Star State sports.
Blue group hint: Chow down.
Purple group hint: Not cold.
Answers for today’s Connections: Sports Edition groups
Yellow group: A monetary reward.
Green group: A Texas basketball player.
Blue group: Nathan’s hot dog contest eating winners.
Purple group: Hot ____.
Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words
What are today’s Connections: Sports Edition answers?
The yellow words in today’s Connections
The theme is a monetary reward. The four answers are prize, purse, stakes and winnings.
The green words in today’s Connections
The theme is a Texas basketball player. The four answers are Maverick, Rocket, Spur and Wing.
The blue words in today’s Connections
The theme is Nathan’s hot dog contest eating winners. The four answers are Bertoletti, Chestnut, Kobayashi and Sudo.
The purple words in today’s Connections
The theme is hot ____. The four answers are corner, dog, hand and stove.
Technologies
Today’s NYT Connections Hints, Answers and Help for July 4, #754
Here are some hints and the answers for the NYT Connections puzzle for July 4, #754.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.
Today’s NYT Connections puzzle was a fairly simple one, I thought. Maybe it was a July 4 gift from the puzzle-makers. Read on for clues and today’s Connections answers.
The Times now has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.
Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time
Hints for today’s Connections groups
Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.
Yellow group hint: Round and round.
Green group hint: Salute.
Blue group hint: Turn the air on.
Purple group hint: Threw away your shot.
Answers for today’s Connections groups
Yellow group: Parts of a wheel.
Green group: Military clothing descriptors.
Blue group: Used in ventilation.
Purple group: Fail to take advantage of, as an opportunity.
Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words
What are today’s Connections answers?
The yellow words in today’s Connections
The theme is parts of a wheel. The four answers are hub, rim, spoke and tire.
The green words in today’s Connections
The theme is military clothing descriptors. The four answers are camo, drab, fatigue and khaki.
The blue words in today’s Connections
The theme is used in ventilation. The four answers are duct, exhaust, hose and pipe.
The purple words in today’s Connections
The theme is fail to take advantage of, as an opportunity. The four answers are blow, lose, miss and waste.
Technologies
Motorola’s July 4th Sale Can Save You Up to $650 on Popular Phones Like the Foldable Razr Ultra
This massive sale from Motorola brings you brand-new, unlocked Android phones, starting at just $130.

The Fourth of July holiday weekend is upon us and with it a huge array of bargains to be had. If you’ve been thinking about a new Android phone, Motorola is having a big sale on its most popular devices, making these already affordable options even more attainable. With savings of up to $650 on phones in the Razr, Edge and Moto G families, there’s something for every style and budget. Just keep in mind that these deals are likely to fade as fast as fireworks in the sky. We don’t have an exact end date, but «limited time» means if you see something you like, don’t wait.
The Motorola Razr Ultra 2025 is the company’s competitively priced foldable phone. You can pick one up with 1TB of storage for $1,300, which is $200 off the regular price and available in a variety of colors and finishes. If you prefer the Motorola Razr Plus 2024 model instead, you’ll find that starting at $799, again $200 less than the typical retail price. We spotted this same deal at Amazon right now as well, if you prefer to shop there.
Hey, did you know? CNET Deals texts are free, easy and save you money.
If the Motorola Edge lineup is more your style for a limited time, you can get the Motorola Edge 2024 for just $350 and the Motorola Edge Plus 2023 for $400, both deals reflecting a $400 savings. We also spotted the Edge 2024 for the same price of $350 at Best Buy.
And for the most wallet-friendly phones, the Moto G phones make a great option. These already super-affordable phones are now even less, including the Moto G Power 5G 2024, which is $210 at Amazon or at Motorola, a price that falls $90 below the regular cost.
More Motorola July 4th phone deals:
- Motorola Razr 2024: $550 (save $150)
- Motorola Razr Plus 2023: $350 (save $650)
- Motorola Razr 2023: $300 (save $400)
- Motorola Moto G 5G 2024: $170 (save $30)
- Motorola Moto G Play 2024: $130 (save $10)
MOBILE DEALS OF THE WEEK
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$920 (save $280)
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$350 (save $50)
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$525 (save $125)
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$300 (save $100)
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$334 (save $295)
Why this deal matters
Concerns over the rising cost of tech because of tariffs may have you feeling more urgent about getting a new phone before there’s a further price increase. Between the Fourth of July discounts and forthcoming Prime Day offers, it’s a great time to stock up on tech. Motorola is already known for making some of the more affordable Android phones on the market, including foldable options, so if you’ve been wanting to upgrade or try one out, this July 4th sale is the time to do it.
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