Technologies

What Google Needs to Do For Android to Overcome Apple and iPhone in 2023

Google’s Android has fallen to second place to Apple’s iPhone and iOS for the first time in over a decade. Here’s what the search giant needs to do to gain back the top spot.

Google has fallen second place to Apple in the Android vs. iPhone war for the first time in over a decade. The free and open-source operating system, which still powers the majority of the world’s phones, can be found on devices from Samsung, OnePlus and Motorola. Even when combined with budget brands such as Nokia, TCL and Blu, Android-loaded handsets can’t outsell the iPhone stateside.

From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.

Android falling behind speaks to the cachet Apple has built up around the iPhone franchise. From celebrities photographed at cafes with iPhones to their ears to late-night hosts engaging in repartee with an Apple Watch cuffed to their wrist, Apple products are both function and fashion of America’s aristocratic class. And thanks to iMessage, Apple has created messaging partition, with the «haves» enjoying blue bubble gardens and the «have nots» being relegated to green squalor. Heck, even movie villains can’t be filmed using an iPhone.

But there’s reason to be optimistic about Android’s attempts to retake the crown in the US. Google is building out an ecosystem to surround the Pixel 7, including with the introduction of the Pixel Watch. A Pixel tablet is coming next year. And Android does have its own base of rabid fans — even if they’re not on a Hollywood set.

So what can Google do to make Android relevant in the US again? Here are a few ways.

Double down on ecosystem

Google took too long to release the Pixel Watch, letting the Apple Watch act as a Trojan Horse and keep people locked inside Apple’s garden.

«Apple has such a sticky ecosystem. Especially the Watch, once you buy that watch, you’re locked into an iPhone,» said Techsponential analyst Avi Greengart. Google hasn’t had that up until this year. «And even then, its first watch is really a 1.0 product.»

Google’s slow trudge bringing the Pixel Watch to market means that the Apple Watch remains far ahead. At least now there’s an option for Pixel owners to keep them from feeling left behind.

The US market differs from the rest of the world in that there’s far less competition in the Android space. Concerns about Chinese tech companies tracking American consumers have essentially made it impossible for brands like Huawei, Xiaomi and Oppo to operate in the US. That leaves a handful of brands that can sell alternatives outside of Samsung and Google.

«Having more devices in the market also gives the carriers more choices on devices they can give away for free or do more promotions on,» said Anshel Sag, an analyst at Moor Insights & Strategy.

The lack of manufacturer diversity is only one problem Google is facing. The iPad line continues to remain a popular second-screen device, acting as an internet gateway for both toddlers and the elderly. Only one high-quality Android tablet comes to mind with the Samsung Galaxy Tab S8 Plus, but its software is nowhere near as refined as iPad OS, with it often feeling like a big screen version of Android. Google has already announced a «premium» Pixel tablet for 2023, but it really will need to impress to draw in the throngs of consumers trained to look at iPads as the tablet.

Unfortunately, one area Google might not be able to offer a viable competitor to Apple is in laptop and home computing. Google’s Chromebooks are excellent affordable laptops for basic tasks, but lack the horsepower and flexibility to offer the functionality found with MacOS and Windows. It’s a market that’s already been carved up by Apple and Microsoft, making it difficult for Google to create a viable alternative. Even if it did, the installed base would be so small that it wouldn’t attract top developers. Here, Google’s best option is to continue integrating its products better with Mac and Windows machines to offer a comparable experience to iPhone and Mac.

Matter matters

One area that Google has dominance over Apple is in smart home. Cupertino is seldom quick to jump into new product categories, which is evidenced by years of rumors surrounding Apple’s supposed VR/AR headset and the Apple car. Apple did try to make an effort at home devices with HomeKit, but it’s largely been left forgotten. Google, on the other hand, has a heavy presence in the smart home with its voice assistant-backed displays, such as the Nest Hub, and its Nest WiFi, Doorbell and camera products.

Unfortunately, the smart home industry has stagnated with a dizzying array of competing products confusing consumers. A person who owns an Amazon Alexa smart speaker might be unsure if it will cooperate with their Google Nest doorbell.

Enter Matter, a universal smart home standard that will allow new home devices, regardless of brand, to communicate with one another. Even Apple, the company that enjoys creating walled gardens, has joined the Connected Standards Alliance, along with Amazon, Google, Samsung, Ikea, Lutron, Signify and others.

«That is an area where Google could take some advantage, building more of those controls or just exposing them more in Android,» Greengart said. This includes building out a person’s homepage, widgets and making connections between multiple devices. Greengart said it’ll be up to Google to let people know that smart home interoperability can be done best on Android.

Beat Apple to innovation

Google’s product events continue to get better, bringing greater production value and fanfare, but still can’t capture the same magic as Apple. The Cupertino, California-based company still has that ability to drum up excitement over its family of products and services. Enthusiastic rhetoric from executives mixed with high production value can make a person believe that Apple is bringing the latest in tech and innovation, even if that isn’t always the case.

High refresh screens to optical image stabilization and laser autofocus, all features Apple breathlessly crows about, came to Android first.

There are, however, consumers who see past the fancy macro shots and do want to be the first to new tech. This is an area Google should double-down on to entice enthusiasts.

Already, rumors are surfacing of a Pixel foldable device, one that could compete with the Samsung Galaxy Z Fold 4.

«I think [Samsung’s] really starting to gain momentum there. And I think it’s showing, but the problem is the price, right?,» Sag said. If Samsung can continue pushing the price of foldables down, it’ll help increase the category’s popularity, bringing more competition. «As a result, competition will probably equal more sales and more competitive pricing.»

Google has also been heavily advertising Pixel features, such as live translate in its 2022 World Cup commercial. The Pixel 7 is also the official «fan phone» of the NBA this season, with a commercial featuring player Giannis Antetokounmpo and actor Simu Liu. Google has also reportedly placed the largest order of Pixel 7 devices, more than any prior iteration. Regardless of sales and celebrity endorsement, Google needs to make Pixel feel premium and exclusive, almost anathema to Android’s core vision as a free and open-source operating system. Because, if Apple’s success is any indication, people like feeling as if they’re in the «in crowd.»

Technologies

Your Bluetooth Audio Devices Could Be at Risk of Hijacking, Researchers Say

Google says it has addressed security vulnerabilities that could affect Bluetooth products, but researchers contend that issues persist.

Researchers working at KU Leuven University in Belgium are warning people who use Bluetooth audio products that their devices may be at risk due to vulnerabilities in Google’s Fast Pair technology, a feature that makes it quicker and easier to connect Bluetooth devices.

Google says it has addressed issues that could allow hackers to hijack audio devices and track their location. But the researchers say the vulnerabilities, which it collectively refers to as WhisperPair, still affect products from device makers including Sony, Harman and Google itself. In their tests, the researchers found these products could be hacked from as far as about 46 feet away.

A Google representative told CNET that it has updated the software for some of its own audio products, including its Pixel Buds Pro, and that some of the vulnerabilities stemmed from other companies not properly following Fast Pair specifications. Google said it had informed companies about this in September.

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«We appreciate collaborating with security researchers through our Vulnerability Rewards Program, which helps keep our users safe. We worked with these researchers to fix these vulnerabilities, and we have not seen evidence of any exploitation outside of this report’s lab setting,» Google said in a statement provided to CNET. «As a best security practice, we recommend users check their headphones for the latest firmware updates. We are constantly evaluating and enhancing Fast Pair and Find Hub security.»

In response to specific concerns about device tracking, Google added, «We rolled out a fix on our end to prevent Find Hub network provisioning in this scenario, which completely addresses the potential location tracking issue across all devices.»

Google has issued two security updates this month, one for Wear OS and one for Google Pixel devices. Each contains information about the company’s security patches.

The WhisperPair research group said it’s working on an academic paper detailing its findings. On its website, the researcher group said, «Our findings show how a small usability ‘add-on’ can introduce large-scale security and privacy risks for hundreds of millions of users.»

The research group released a YouTube video discussing problems with Fast Pair, a Google technology introduced in 2017 that connects Bluetooth devices with one tap across Android and Chrome OS.

The group said that it worked with Google after reporting its findings and was awarded a $15,000 bounty. The researchers said they agreed to a 150-day disclosure window in which Google would release security patches. However, the website points out that users of Bluetooth devices like earbuds may not be aware of security updates that could protect them.

The website includes a page where users can look up which audio products are vulnerable, with details on how to get them updated. Google doesn’t have detailed information about these vulnerabilities on its Fast Pair Known Issues page.

Technologies

Today’s NYT Connections Hints, Answers and Help for Jan. 16, #950

Here are some hints and the answers for the NYT Connections puzzle for Jan. 16 #950.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s NYT Connections puzzle has a very intriguing blue group. You’ll notice some band names, but can you locate what they have in common? Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Worn on heads.

Green group hint: Nighty-night.

Blue group hint: Bands with something alphabet-related in common.

Purple group hint: Like great.

Answers for today’s Connections groups

Yellow group: Kinds of hats.

Green group: Components of a kid’s bedtime routine.

Blue group: Musical acts with «A» as the only vowel.

Purple group: Grand ____.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is kinds of hats. The four answers are derby, fedora, Panama and porkpie.

The green words in today’s Connections

The theme is components of a kid’s bedtime routine. The four answers are bath, brushing, pajamas and story.

The blue words in today’s Connections

The theme is musical acts with «A» as the only vowel. The four answers are Alabama, Bananarama, Kansas and Santana.

The purple words in today’s Connections

The theme is grand ____. The four answers are Bahama, Canyon, piano and slam.

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Quick tips for Connections

#1: Say the clue words out loud, pausing before and after each. That helps you hear the words in the context of a phrase. The Connections editors love to group words together that are used in similar phrasing, like ____ Up.

#2: Don’t go for the obvious grouping. These editors are smart. Once, they offered SPONGE, BOB, SQUARE and PANTS in the same puzzle. None of those words were in the same category. If you like, hit the «shuffle» button to give yourself a different perspective on the words.

#3: Break down any compound words and look for similarities. «Rushmore» was once in a puzzle where the connection was that each word started with the name of a rock band.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Jan. 16, #480

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Jan. 16, No. 480.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition is a tough one, with some odd words and bizarre categories. If you’re struggling with it but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Don’t get hurt!

Green group hint: Exaggerated language.

Blue group hint: Ouch!

Purple group hint: Not northern.

Answers for today’s Connections: Sports Edition groups

Yellow group: Protective gear.

Green group: Hype.

Blue group: Sharp things.

Purple group: «Southern ____» schools.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is protective gear. The four answers are gloves, helmet, mouth guard and shoulder pads.

The green words in today’s Connections

The theme is hype. The four answers are anticipation, ballyhoo, buildup and buzz.

The blue words in today’s Connections

The theme is sharp things. The four answers are dart, hairpin turn, ice skate and javelin.

The purple words in today’s Connections

The theme is «Southern ____» schools. The four answers are California, Illinois, Methodist and Miss.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

Quick tips for Connections: Sports Edition

#1: Don’t grab for the easiest group. For each word, think about other sports categories it might fit in – is this a word that can be used in football, or to describe scoring options?

#2: Second meanings are important. The puzzle loves to use last names and even college names that mean other things, to fool you into thinking they are words, not names.

#3: And the opposite is also true. Words like HURTS might seem like a regular word, but it’s also the last name of at least one pro athlete.