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What Google Needs to Do For Android to Overcome Apple and iPhone in 2023

Google’s Android has fallen to second place to Apple’s iPhone and iOS for the first time in over a decade. Here’s what the search giant needs to do to gain back the top spot.

Google has fallen second place to Apple in the Android vs. iPhone war for the first time in over a decade. The free and open-source operating system, which still powers the majority of the world’s phones, can be found on devices from Samsung, OnePlus and Motorola. Even when combined with budget brands such as Nokia, TCL and Blu, Android-loaded handsets can’t outsell the iPhone stateside.

From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.

Android falling behind speaks to the cachet Apple has built up around the iPhone franchise. From celebrities photographed at cafes with iPhones to their ears to late-night hosts engaging in repartee with an Apple Watch cuffed to their wrist, Apple products are both function and fashion of America’s aristocratic class. And thanks to iMessage, Apple has created messaging partition, with the «haves» enjoying blue bubble gardens and the «have nots» being relegated to green squalor. Heck, even movie villains can’t be filmed using an iPhone.

But there’s reason to be optimistic about Android’s attempts to retake the crown in the US. Google is building out an ecosystem to surround the Pixel 7, including with the introduction of the Pixel Watch. A Pixel tablet is coming next year. And Android does have its own base of rabid fans — even if they’re not on a Hollywood set.

So what can Google do to make Android relevant in the US again? Here are a few ways.

Double down on ecosystem

Google took too long to release the Pixel Watch, letting the Apple Watch act as a Trojan Horse and keep people locked inside Apple’s garden.

«Apple has such a sticky ecosystem. Especially the Watch, once you buy that watch, you’re locked into an iPhone,» said Techsponential analyst Avi Greengart. Google hasn’t had that up until this year. «And even then, its first watch is really a 1.0 product.»

Google’s slow trudge bringing the Pixel Watch to market means that the Apple Watch remains far ahead. At least now there’s an option for Pixel owners to keep them from feeling left behind.

The US market differs from the rest of the world in that there’s far less competition in the Android space. Concerns about Chinese tech companies tracking American consumers have essentially made it impossible for brands like Huawei, Xiaomi and Oppo to operate in the US. That leaves a handful of brands that can sell alternatives outside of Samsung and Google.

«Having more devices in the market also gives the carriers more choices on devices they can give away for free or do more promotions on,» said Anshel Sag, an analyst at Moor Insights & Strategy.

The lack of manufacturer diversity is only one problem Google is facing. The iPad line continues to remain a popular second-screen device, acting as an internet gateway for both toddlers and the elderly. Only one high-quality Android tablet comes to mind with the Samsung Galaxy Tab S8 Plus, but its software is nowhere near as refined as iPad OS, with it often feeling like a big screen version of Android. Google has already announced a «premium» Pixel tablet for 2023, but it really will need to impress to draw in the throngs of consumers trained to look at iPads as the tablet.

Unfortunately, one area Google might not be able to offer a viable competitor to Apple is in laptop and home computing. Google’s Chromebooks are excellent affordable laptops for basic tasks, but lack the horsepower and flexibility to offer the functionality found with MacOS and Windows. It’s a market that’s already been carved up by Apple and Microsoft, making it difficult for Google to create a viable alternative. Even if it did, the installed base would be so small that it wouldn’t attract top developers. Here, Google’s best option is to continue integrating its products better with Mac and Windows machines to offer a comparable experience to iPhone and Mac.

Matter matters

One area that Google has dominance over Apple is in smart home. Cupertino is seldom quick to jump into new product categories, which is evidenced by years of rumors surrounding Apple’s supposed VR/AR headset and the Apple car. Apple did try to make an effort at home devices with HomeKit, but it’s largely been left forgotten. Google, on the other hand, has a heavy presence in the smart home with its voice assistant-backed displays, such as the Nest Hub, and its Nest WiFi, Doorbell and camera products.

Unfortunately, the smart home industry has stagnated with a dizzying array of competing products confusing consumers. A person who owns an Amazon Alexa smart speaker might be unsure if it will cooperate with their Google Nest doorbell.

Enter Matter, a universal smart home standard that will allow new home devices, regardless of brand, to communicate with one another. Even Apple, the company that enjoys creating walled gardens, has joined the Connected Standards Alliance, along with Amazon, Google, Samsung, Ikea, Lutron, Signify and others.

«That is an area where Google could take some advantage, building more of those controls or just exposing them more in Android,» Greengart said. This includes building out a person’s homepage, widgets and making connections between multiple devices. Greengart said it’ll be up to Google to let people know that smart home interoperability can be done best on Android.

Beat Apple to innovation

Google’s product events continue to get better, bringing greater production value and fanfare, but still can’t capture the same magic as Apple. The Cupertino, California-based company still has that ability to drum up excitement over its family of products and services. Enthusiastic rhetoric from executives mixed with high production value can make a person believe that Apple is bringing the latest in tech and innovation, even if that isn’t always the case.

High refresh screens to optical image stabilization and laser autofocus, all features Apple breathlessly crows about, came to Android first.

There are, however, consumers who see past the fancy macro shots and do want to be the first to new tech. This is an area Google should double-down on to entice enthusiasts.

Already, rumors are surfacing of a Pixel foldable device, one that could compete with the Samsung Galaxy Z Fold 4.

«I think [Samsung’s] really starting to gain momentum there. And I think it’s showing, but the problem is the price, right?,» Sag said. If Samsung can continue pushing the price of foldables down, it’ll help increase the category’s popularity, bringing more competition. «As a result, competition will probably equal more sales and more competitive pricing.»

Google has also been heavily advertising Pixel features, such as live translate in its 2022 World Cup commercial. The Pixel 7 is also the official «fan phone» of the NBA this season, with a commercial featuring player Giannis Antetokounmpo and actor Simu Liu. Google has also reportedly placed the largest order of Pixel 7 devices, more than any prior iteration. Regardless of sales and celebrity endorsement, Google needs to make Pixel feel premium and exclusive, almost anathema to Android’s core vision as a free and open-source operating system. Because, if Apple’s success is any indication, people like feeling as if they’re in the «in crowd.»

Technologies

Today’s NYT Mini Crossword Answers for Friday, April 11

Here are the answers for The New York Times Mini Crossword for April 11.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Today’s NYT Mini Crossword could be tricky. 5-Across and 6-Across stumped me for much longer than they should have — and I’m a Monty Python fan! Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get at those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Bad things to see tumbling down a mountain on their own
Answer: SKIS

5A clue: When repeated, «If ya know what I mean …»
Answer: WINK

6A clue: When repeated, «If ya know what I mean …»
Answer: NUDGE

7A clue: Provide funding for
Answer: ENDOW

8A clue: Quartet of awards won by Whoopi Goldberg, for short
Answer: EGOT

Mini down clues and answers

1D clue: Successfully pulled off, as a deal
Answer: SWUNG

2D clue: Successfully pulled off, as a deal
Answer: KIDDO

3D clue: Gold brick
Answer: INGOT

4D clue: Distort, as data
Answer: SKEW

6D clue: French word before a maiden name
Answer: NEE

How to play more Mini Crosswords

The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day’s Mini Crossword for free, but you’ll need a subscription to the Times Games section to play older puzzles from the archives.

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Technologies

Could iPhones Really Cost $3,500 With Trump’s Tariffs? We Do the Math

Trump blinked on ‘reciprocal tariffs,’ but prices will still rise. Experts advise against panic-buying if it puts you in debt.

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President Donald Trump backed down from his sweeping «reciprocal tariffs» this week, but he upped the tax on goods from China to 125% and left the 10% tariff on other imports from other countries. Experts say you should expect to pay more for your next iPhone.

Trump announced the 90-day pause on his social media platform for all countries except China because «these countries have not, at my strong suggestion, retaliated in any way, shape or form.» China, where Apple produces most of its products, has responded to each of Trump’s tariff hikes this year by increasing tariffs on US products. The White House said Thursday that the 125% tariff is on top of the 20% tariffs imposed since February, bringing the total tariff on China to 145%.   

«Trump is playing hardball with China, which is unsettling on many levels,» Patti Brennan, a certified financial planner and CEO of Key Financial, said in an email. «As for Apple, expect the prices to double for their products.»

If Apple passed the China tariff costs on to customers, the iPhone 16 Pro Max with 1TB of storage could increase from $1,599 to nearly $3,600 — that’s assuming that the previously imposed20% tariff was already incorporated into the current price.

Apple has started to move some of its manufacturing to other countries, including India and Vietnam. Those countries were originally hit with their own «reciprocal tariffs» yesterday — Vietnam with a 46% hike and India a 26% increase — but were among the reprieved. However, they still face the 10% baseline tariff that went into effect last week.

And though experts don’t expect costs to rise on a 1-to-1 basis with tariffs on goods from China — and other countries — you should expect increases. It’s unclear, however, exactly how much of an impact the tariffs will actually have on prices. If rising prices cause demand to plummet, experts note that Apple and other producers could reduce their prices to stay competitive.

If you’re in the market for a new Apple device or an imported gaming system, like the Nintendo Switch 2 or PlayStation 5 Pro, here’s how tariffs could raise prices, and what you should do to prepare.

How much could iPhone prices go up with tariffs? We do the math

If the full cost of tariffs were passed on to shoppers, we’d see a 125% increase in prices on Apple products produced in China. Apple has moved some of its production to other countries, but most iPhones are still manufactured in China. 

Here’s how it could affect the cost of an iPhone if the full tariffs were applied:

How could tariffs increase iPhone prices?

Current price China (125%) Other country (10%)
iPhone 15 (128GB) $699 $1,573 $769
iPhone 15 Plus (128GB) $799 $1,798 $879
iPhone 16e (128GB) $599 $1,348 $659
iPhone 16 (128GB) $799 $1,798 $879
iPhone 16 Plus (128GB) $899 $2,023 $989
iPhone 16 Pro (128GB) $999 $2,248 $1,099
iPhone 16 Pro Max (256GB) $1,199 $2,698 $1,319
iPhone 16 Pro Max (1TB) $1,599 $3,598 $1,759

But there’s a lot more that goes into the price of an iPhone than simply where it’s manufactured. Apple sources components for its products from a long list of countries, which could face higher tariffs after the pause. And a tariff on goods doesn’t necessarily mean prices will go up by the same amount. If companies want to stay competitive, they could absorb some of the costs to keep their prices lower. 

«It won’t be as high as one-to-one in terms of the tariff increases,» said Ryan Reith, group vice president for IDC’s Worldwide Device Tracker suite, which includes mobile phones, tablets and wearables. «The math isn’t as clear cut as that on the tariffs.»

Will other tech products also see price hikes?

Smartphones aren’t the only devices expected to increase prices because of tariffs. Best Buy and Target warned consumers last month to expect higher prices for everything after the latest round of tariffs went into effect. February’s tariff hike had already prompted Acer to announce that it was raising prices on its laptops. 

Apple announced a $100 price cut on its new MacBook Air last month, a day after the last round of tariffs took effect. In what was widely viewed as an attempt to persuade Trump to «carve out» an exemption from the latest tariffs, Apple announced in February that it would spend more than $500 billion in the next four years to expand manufacturing operations in the US.

«They already committed $500 billion to US manufacturing, and there was no carve out for Apple,» Brennan said. «They will have to pass along most of these costs to consumers.»

However, regardless of the exact amount, expect tariffs on goods from China and other countries to translate into higher prices for consumers. That means the tech you use daily, like imported smartphones, tablets, laptops, TVs and kitchen appliances, could get even more expensive this year.

What’s going on with tariffs?

Trump announced a 10% baseline tariff on all imports plus «reciprocal tariffs» on imports from more than 180 countries on April 2, which he dubbed «Liberation Day.» He’s long touted tariffs as a way to even the trade deficit and raise revenue to offset tax cuts, although many economists say that tariffs could lead to higher prices and may end up hurting the US economy. Stock prices plummeted after Trump’s announcement as markets reacted poorly to the sweeping tariffs.

Trump has taken an especially hard stance on China, which was already subject to tariffs that Trump ordered during his first term in office. He started in February, imposing 20% in tariffs, then announced last week a 34% tariff on goods from China. Earlier this week, he added another 50% tariff before landing yesterday on the 125% tariff against China. China has responded with its own tariffs after each of Trump’s announcements.

Tariffs, in theory, are designed to financially impact other countries because their goods are being taxed. Tariffs are paid by the US company importing the product, and this upcharge is usually — but not always — passed on to the consumer in the form of higher prices.

Should you buy tech now to avoid tariffs later? 

If you were planning to buy a new iPhone, gaming console, MacBook or other tech, buying it now could save you money.

But if you don’t have the cash on hand and need to use a credit card or buy now, pay later plan just to avoid tariffs, experts say to make sure you have the money to cover the costs before you start accruing interest. With credit cards’ average interest rates currently more than 20%, the cost of financing a big purchase could quickly wipe out any savings you’d get by buying before prices go up because of tariffs.

«If you finance this expense on a credit card and can’t pay it off in full in one to two months, you’ll likely end up paying way more than a tariff would cost you,» said Alaina Fingal, an accountant, founder of The Organized Money and a CNET Money Expert Review Board member. «I would recommend that you pause on any big purchases until the economy is more stable.» 

One way to save on Apple products, even if prices go up, is to buy last year’s model instead of the newest release.

«If you aren’t planning to upgrade in the next year, there is no need to rush out to buy a new smartphone,» Shawn DuBravac, chief economist at IPC, a manufacturing trade association, said in an email. «Technology is naturally deflationary, meaning that over time performance goes up and prices generally go down for products of similar quality.»

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Technologies

Why Chicken Jockey Chaos Is Taking Over Minecraft Movie Screenings

Teens are going absolutely wild over a surprise Minecraft movie cameo.

A Minecraft Movie, based on the popular game, is generating more than laughs. It’s unleashing full-blown chaos in theaters, thanks to one unexpected star: the Chicken Jockey.

While fans have embraced the absurd performances from Jack Black and Jason Momoa, it’s a split-second cameo featuring a baby zombie riding a chicken that’s sending teen audiences into absolute mayhem. The Chicken Jockey, a rare and obscure Minecraft mob, has become the unlikely center of a viral eruption.

Across social media, and increasingly inside theaters, teens are reacting with wild enthusiasm-chanting, throwing popcorn, filming reenactments and, in some cases, prompting theaters to issue warnings or cancel showings altogether. What started as a deep-cut reference has exploded into a cultural flashpoint.

In just days, the Chicken Jockey has gone from niche in-game trivia to a full-blown pop culture icon and the source of real-world havoc. But what exactly is this strange little character, where did it come from, and how did it become the chaotic heartbeat of the movie?

What is a Minecraft Chicken Jockey?

A Minecraft Chicken Jockey is a rare hostile mob (Minecraft lingo for monster) in the game, formed when a baby zombie appears riding a chicken. It’s one of the stranger and less common creatures in Minecraft, and because of its rarity, it’s a fan-favorite Easter egg for veteran players. 

In the 2025 Minecraft movie, the Chicken Jockey makes a brief but memorable appearance. The film references its rarity, and that relatively small scene has exploded online, especially among fans who recognize the deep-cut reference.

What is the Chicken Jockey scene in the Minecraft movie?

The Chicken Jockey scene in the Minecraft movie isn’t very long or important. In reality, it’s probably worth little more than a chuckle. But people absolutely love it. And it’s easily understood without having seen the movie. For context, at one point, Garrett «The Garbage Man» Garrison (played by Momoa) is forced into a boxing ring with a chicken.

«They want me to fight the chicken,» he states, while a baby zombie drops down from a crate lowered from the ceiling. The grinning zombie lands on the chicken while giggling.

«Chicken Jockey!» a wary Steve (played by Jack Black) warns, as the baby zombie coos and charges at Garrison, knocking him into the ropes. And scene. 

Why did the Chicken Jockey scene go viral?

For Minecraft fans, this is a rare and oddly satisfying Easter egg. This mob isn’t seen often in-game, so it was a fun, tongue-in-cheek nod to those in the know.

Moviegoers have reported rather rowdy experiences at screenings, with fans singing and chanting along with the characters, especially with this scene. We’ve seen stories of spontaneous applause, kids chanting «Chicken Jockey!» and makeshift cosplay. But it’s only escalated from there.

The viral moment hit a new level when @DiscussingFilm posted to X (formerly Twitter), reporting that police had to remove several kids from a theater during a Minecraft screening due to their response to the Chicken Jockey’s appearance. The crowd erupted into such loud cheering, shouting and laughter that the screening was disrupted, and staff called the police to restore order. 

It appears the trend is picking up steam across the country and at various screenings, with social media evidence to show popcorn being thrown at screens, loud screaming and other disruptive behavior. Put simply, Chicken Jockey has people freaking out. 

Minecraft Chicken Jockey merchandise: Popcorn buckets, Lego sets and more

Perhaps unsurprisingly, the Minecraft Chicken Jockey is driving a remarkable wave of merchandise demand. Fans are scrambling for collectibles ranging from exclusive theater popcorn buckets to McDonald’s toys.

One of the most sought-after items is the Cinemark-exclusive popcorn bucket and drink cup, which features the Chicken Jockey and is only available in limited quantities. It’s already being resold for as much as $150 on eBay. The trend extends to Lego as well. The Lego Minecraft Woodland Mansion Fighting Ring includes a Chicken Jockey minifigure, and fans have been quick to buy it following the movie’s release.

McDonald’s has also released Minecraft toys through its adult meal promotions, though the Chicken Jockey doesn’t appear in the standard Happy Meal lineup. Some adult meals come with boxed collectibles tied to the film, and photos have circulated online, but no direct retail link exists for the Chicken Jockey toy at this time. It’s clear that, at least for now, Chicken Jockey merchandise has become one of the year’s most unexpected movie collectible trends.

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