Technologies

What Google Needs to Do For Android to Overcome Apple and iPhone in 2023

Google’s Android has fallen to second place to Apple’s iPhone and iOS for the first time in over a decade. Here’s what the search giant needs to do to gain back the top spot.

Google has fallen second place to Apple in the Android vs. iPhone war for the first time in over a decade. The free and open-source operating system, which still powers the majority of the world’s phones, can be found on devices from Samsung, OnePlus and Motorola. Even when combined with budget brands such as Nokia, TCL and Blu, Android-loaded handsets can’t outsell the iPhone stateside.

From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.

Android falling behind speaks to the cachet Apple has built up around the iPhone franchise. From celebrities photographed at cafes with iPhones to their ears to late-night hosts engaging in repartee with an Apple Watch cuffed to their wrist, Apple products are both function and fashion of America’s aristocratic class. And thanks to iMessage, Apple has created messaging partition, with the «haves» enjoying blue bubble gardens and the «have nots» being relegated to green squalor. Heck, even movie villains can’t be filmed using an iPhone.

But there’s reason to be optimistic about Android’s attempts to retake the crown in the US. Google is building out an ecosystem to surround the Pixel 7, including with the introduction of the Pixel Watch. A Pixel tablet is coming next year. And Android does have its own base of rabid fans — even if they’re not on a Hollywood set.

So what can Google do to make Android relevant in the US again? Here are a few ways.

Double down on ecosystem

Google took too long to release the Pixel Watch, letting the Apple Watch act as a Trojan Horse and keep people locked inside Apple’s garden.

«Apple has such a sticky ecosystem. Especially the Watch, once you buy that watch, you’re locked into an iPhone,» said Techsponential analyst Avi Greengart. Google hasn’t had that up until this year. «And even then, its first watch is really a 1.0 product.»

Google’s slow trudge bringing the Pixel Watch to market means that the Apple Watch remains far ahead. At least now there’s an option for Pixel owners to keep them from feeling left behind.

The US market differs from the rest of the world in that there’s far less competition in the Android space. Concerns about Chinese tech companies tracking American consumers have essentially made it impossible for brands like Huawei, Xiaomi and Oppo to operate in the US. That leaves a handful of brands that can sell alternatives outside of Samsung and Google.

«Having more devices in the market also gives the carriers more choices on devices they can give away for free or do more promotions on,» said Anshel Sag, an analyst at Moor Insights & Strategy.

The lack of manufacturer diversity is only one problem Google is facing. The iPad line continues to remain a popular second-screen device, acting as an internet gateway for both toddlers and the elderly. Only one high-quality Android tablet comes to mind with the Samsung Galaxy Tab S8 Plus, but its software is nowhere near as refined as iPad OS, with it often feeling like a big screen version of Android. Google has already announced a «premium» Pixel tablet for 2023, but it really will need to impress to draw in the throngs of consumers trained to look at iPads as the tablet.

Unfortunately, one area Google might not be able to offer a viable competitor to Apple is in laptop and home computing. Google’s Chromebooks are excellent affordable laptops for basic tasks, but lack the horsepower and flexibility to offer the functionality found with MacOS and Windows. It’s a market that’s already been carved up by Apple and Microsoft, making it difficult for Google to create a viable alternative. Even if it did, the installed base would be so small that it wouldn’t attract top developers. Here, Google’s best option is to continue integrating its products better with Mac and Windows machines to offer a comparable experience to iPhone and Mac.

Matter matters

One area that Google has dominance over Apple is in smart home. Cupertino is seldom quick to jump into new product categories, which is evidenced by years of rumors surrounding Apple’s supposed VR/AR headset and the Apple car. Apple did try to make an effort at home devices with HomeKit, but it’s largely been left forgotten. Google, on the other hand, has a heavy presence in the smart home with its voice assistant-backed displays, such as the Nest Hub, and its Nest WiFi, Doorbell and camera products.

Unfortunately, the smart home industry has stagnated with a dizzying array of competing products confusing consumers. A person who owns an Amazon Alexa smart speaker might be unsure if it will cooperate with their Google Nest doorbell.

Enter Matter, a universal smart home standard that will allow new home devices, regardless of brand, to communicate with one another. Even Apple, the company that enjoys creating walled gardens, has joined the Connected Standards Alliance, along with Amazon, Google, Samsung, Ikea, Lutron, Signify and others.

«That is an area where Google could take some advantage, building more of those controls or just exposing them more in Android,» Greengart said. This includes building out a person’s homepage, widgets and making connections between multiple devices. Greengart said it’ll be up to Google to let people know that smart home interoperability can be done best on Android.

Beat Apple to innovation

Google’s product events continue to get better, bringing greater production value and fanfare, but still can’t capture the same magic as Apple. The Cupertino, California-based company still has that ability to drum up excitement over its family of products and services. Enthusiastic rhetoric from executives mixed with high production value can make a person believe that Apple is bringing the latest in tech and innovation, even if that isn’t always the case.

High refresh screens to optical image stabilization and laser autofocus, all features Apple breathlessly crows about, came to Android first.

There are, however, consumers who see past the fancy macro shots and do want to be the first to new tech. This is an area Google should double-down on to entice enthusiasts.

Already, rumors are surfacing of a Pixel foldable device, one that could compete with the Samsung Galaxy Z Fold 4.

«I think [Samsung’s] really starting to gain momentum there. And I think it’s showing, but the problem is the price, right?,» Sag said. If Samsung can continue pushing the price of foldables down, it’ll help increase the category’s popularity, bringing more competition. «As a result, competition will probably equal more sales and more competitive pricing.»

Google has also been heavily advertising Pixel features, such as live translate in its 2022 World Cup commercial. The Pixel 7 is also the official «fan phone» of the NBA this season, with a commercial featuring player Giannis Antetokounmpo and actor Simu Liu. Google has also reportedly placed the largest order of Pixel 7 devices, more than any prior iteration. Regardless of sales and celebrity endorsement, Google needs to make Pixel feel premium and exclusive, almost anathema to Android’s core vision as a free and open-source operating system. Because, if Apple’s success is any indication, people like feeling as if they’re in the «in crowd.»

Technologies

You Can’t Trust Your Car’s Driving Assistance System Yet, AAA Report Finds

Both hands-on and hands-off systems required human intervention to avoid accidents in this study.

Technologies

Google’s AI Mode Is Getting New Agentic Features for Restaurant Reservations and More

AI Mode can now do most of the work to find dinner reservations for you.

Google’s AI Mode is getting new agentic capabilities and expanding to 180 new countries and territories around the world, Google announced Thursday. AI Mode allows you to ask questions directly to Google and it’ll kick off a series of searches on your behalf. From there, it will surface relevant information to your query without the need to do any of the deep research yourself. It changes the way you search for things online, and it’s getting even smarter with this latest rollout.

Powered by DeepMind’s Project Mariner, the latest additions bring us further into the agentic AI future we’ve been promised for some time, directly from a search box. Instead of just finding things for you, AI Mode can now do things for you, like finding dinner reservations, flights or concert tickets. The update also brings personalized recommendations and link-sharing capabilities for easier collaboration with friends and family.

Most of the new features are either limited to premium AI subscribers and tucked behind an experiment in Google Labs, but it might not take long before they’re a standard part of your future search experience.

Google did not immediately respond to CNET’s request for further comment.

Restaurant recommendations

Instead of searching for restaurant reservations and then clicking on a specific website to make a reservation, AI Mode surfaces everything you need to complete the action right there. Since it’s contextually aware, you can add specificities to your query that a typical Google search wouldn’t handle well.

You can add the type of cuisine, number of people, time and location to a single query, and AI Mode will get to work and display real-time restaurant reservation time slots to choose from.

Google says it’s partnered with OpenTable, Resy, Tock, Ticketmaster and several other companies to make finding and doing what you want easier, since you won’t have to put in the legwork yourself.

This feature is currently rolling out to Google AI Ultra subscribers in the US who have enabled the specific experiment in Labs.

Personalized recommendations

Another experiment that’s currently available in the US (that also needs to be enabled in Labs) is personalized recommendations. Google says it’s starting with dining-related recommendations, which implies more options will be on the way in the future.

The experiment will use your past conversations with AI Mode, places you’ve interacted with on Search and Maps to provide suggestions tailored specifically to you.

Share AI Mode links with others for collaboration

If you’re planning a vacation or a party, you can now share your research directly with others with a new link-sharing feature built into AI Mode. People who interact with the link will be sent to the last response sent by AI Mode and can continue the conversation on their own to do more exploration on the topic. The original sender of the links can manage them and delete them at any time.

For more, don’t miss everything Google announced at its Pixel 10 event.

Technologies

IPhone or Android, Here’s How to Finally Escape That Endless Group Chat

Done with a group chat? Here’s how to ghost it on any service.

One reason people prefer group chats in Apple’s iMessage or RCS texting is the extra control and security these platforms provide. If everyone in your group is using iPhones, or if you’re on Android chatting through RCS, you’ll get features like typing indicators, high-quality media sharing, and the option to mute or leave a conversation when you need fewer notifications.

The biggest advantage is privacy. Both iMessage and RCS group chats offer end-to-end encryption, so your conversations stay secure. The only time that doesn’t apply is when a thread includes a mix of iPhone and Android users, which limits encryption support.

Knowing these differences can help you manage your chats more effectively, whether you’re keeping up with friends, planning events, or just looking for a little more control over your notifications.

And with RCS support with iOS 18, group chats that include a mix of iPhone and Android participants have more features than ever — but it’s not at the level you’ll experience when a conversation is fully on iMessage or Google Messages. «Green bubble chats» from an iPhone to an Android phone can now include typing indicators, higher-quality media and easier group chats.

However, RCS conversations between the iPhone and Android phones don’t include encryption now, but it should be added in a future update. This will hopefully give these conversations a similar level of privacy that we expect when using chat services like iMessage, WhatsApp or Signal.

Regardless of how you’re in a group chat with others, you can leave a chat. Here are the steps to leave any conversation from your phone’s texting app, regardless of whether it’s happening on iMessage, RCS or as a mixed MMS chat.

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Leaving group chats on an iPhone

You can leave group conversations on your iPhone in two ways. You can either mute a chat,which keeps you in a conversation but you no longer receive notifications about it, or you can outright leave and no longer have access to the chat.

On an iPhone, open Messages and go to the chat thread you want to leave. At the top of the screen are conversation controls, a group of icons with the participants. Tap this to open a pop-up menu. As long as your conversation has four or more participants, iOS gives you the ability to tap Leave this Conversation with red text. If your chat has three or fewer participants, though, the option is grayed out, but you can tap Hide Alerts to prevent the conversation from notifying you further. Tapping Hide Alerts also allows you to mute a conversation, letting you keep access to a chat without necessarily leaving it. These steps apply to both iMessage conversations and to those over RCS.

Hide and block MMS chats on an iPhone

Although you can’t officially leave MMS group chats, you can hide or block the conversation. It’s not as good as outright leaving a conversation (other participants will still see you as in it), but you at least have no personal evidence of the conversation continuing.

On an iPhone, visit the group chat and tap the conversation controls. Instead of seeing Leave this conversation, you will see the option to Delete and Block this conversation. If you’d rather just mute the conversation instead of deleting and blocking it, you can hit Hide Alerts to mute it.

Leave group chats on an Android phone

On an Android phone using Google Messages, visit the chat thread you want to leave. Tap the conversation’s name to bring up the Group Details menu. Within this menu is the Leave Group button. Unlike with iMessage, you can leave chats with as few as three participants.

If you want to just mute notifications, tap Notifications on the Group Details screen to bring up a window with notifications controls. This includes options to make the conversation stay Silent to prevent it from ringing your chat, and if you tap Lock Screen, a pop-up menu will give you the option to prevent notifications. Tap Don’t show notifications at all to enable.

Hide and block MMS chats on an Android phone

On an Android phone with Google Messages, follow the same steps to access options for controlling notifications. This includes visiting the MMS chat thread and then tapping either the name of the conversation or the names of the participants at the top to bring up the Group Details menu. You won’t see a Leave Group option like you did with an RCS thread, but you do get the same ability to tap Notifications to access controls for hiding the conversation. This includes the same options for turning the conversation to Silent and to select Don’t show notifications at all.

SMS vs. MMS vs. RCS

SMS stands for Short Message Service and debuted in 1992. Text messages are limited to 160 characters. MMS stands for Multimedia Messaging Service and supports sending photos, videos or other files and messages longer than 160 characters. MMS supports a group of people chatting in a single conversation thread, while SMS can text multiple people at once but is sent as individual messages to each person. RCS, which launched 15 years ago, is short for Rich Communication Services and can show typing indicators, read receipts and has end-to-end encryption.

While cross-platform chat apps like WhatsApp, Signal and Telegram have better controls for conversations, encryption and privacy, regardless of the type of phone participants are using, they don’t support SMS, MMS or RCS. That’s why the default messaging app on most phones is still widely used, even if it means that a group chat is on a less feature-filled, unsecured standard like MMS.