Technologies
Samsung Galaxy S23 Ultra Review: The King of Extra
The Galaxy S23 Ultra builds on Samsung’s camera strengths. But Galaxy S22 Ultra owners don’t need to upgrade yet.

This story is part of Samsung Event, CNET’s collection of news, tips and advice around Samsung’s most popular products.
Samsung clearly wants the Galaxy S23 Ultra to be the ultimate camera for cinematographers and photographers. I’m certainly not a professional filmmaker, nor do I consider myself to be a shutterbug. But after using the Galaxy S23 Ultra for several days, it’s clear the new camera upholds the areas in which Samsung already excels — like low-light photography — and pushes those strengths a little further.
The $1,200 ( 1,249, AU$1,949) Galaxy S23 Ultra will be available on Feb. 17 alongside the rest of Samsung’s new phone lineup, which includes the $800 Galaxy S23 and $1,000 Galaxy S23 Plus. Like last year’s Galaxy S22 Ultra, the S23 Ultra’s giant screen, high price and souped-up camera may be too much for the average person.
The name «Ultra» says it all; this phone is for people who want a phone that’s over the top. Compared to the Galaxy S23 and S23 Plus, the Ultra offers a closer zoom magnification than most people will probably need, a stylus that stores inside the phone and a massive 6.8-inch screen that’s larger than both those of the iPhone 14 Pro Max and Google Pixel 7 Pro. You might not need all that excess, but after using this phone for a few days, I wouldn’t blame you for wanting them.
Like
- Fast performance
- Excellent main camera, especially in low light
- Bright screen
- Included stylus
- Double the storage in the base model
- Four years of Android OS updates
Don’t Like
- High price
- Photos don’t always look natural, especially selfies
- No improvements to fast charging
Samsung largely achieves its goal of providing a deluxe phone with an excellent camera and giant display. But it isn’t perfect. That high price is hard to ignore, and photos taken on the Galaxy S23 Ultra don’t always look as natural as those captured on the iPhone 14 Pro or Pixel 7 Pro.
Samsung Galaxy S23 Ultra camera is a step up
If you watched Samsung’s Unpacked presentation, you already know the S23 Ultra’s main camera is its prized attribute. Samsung added a 200-megapixel sensor for the first time, marking a technical upgrade from the S22 Ultra’s 108-megapixel main shooter.
With the S23 Ultra, you have the option to shoot photos at a 12-megapixel, 50-megapixel or 200-megapixel resolution, which you can adjust in the settings menu alongside the camera’s viewfinder. Samsung’s Expert Raw app is now integrated into the native camera app after you download it for the first time. Although I don’t typically edit raw photos myself, the use case certainly seems appropriate for a phone like this. Shooting in raw allows photographers to edit the full, uncompressed version of an image, giving them more flexibility and data to work with in terms of colors and exposure.
Under-the-hood improvements to color, dynamic range, autofocus and low-light performance seem more meaningful than the resolution bump. Samsung said when announcing the S23 Ultra that its new image sensor is better at minimizing noise, and that its algorithms have gotten better at enhancing color tones and details. Samsung largely positioned these improvements in the context of video recording and low-light photography, but they seem evident across general still photography, too. These changes are more noticeable to the naked eye than the increased resolution.
Unless otherwise specified, the photos in this article were taken at the default 12-megapixel resolution because the 200-megapixel files are just too large to display here. You can still see changes in how the camera processes color, skin tone and dynamic range even at this lower resolution. However, I did capture several 200-megapixel photos throughout the course of my testing.
The biggest differences I noticed in those 200-megapixel photos compared to the 108-megapixel images taken on the Galaxy S22 Ultra had to do with color. Flowers were more vibrant shades of orange and trees looked more lush. The difference in resolution is only noticeable when you zoom all the way in to view the actual size of the pixels.
The photos below, however, show how the Galaxy S23 Ultra’s camera has changed compared to the S22 Ultra’s. Take a look at the photos of trees and shrubbery taken at a park. Although you might not notice it in the smaller embedded version below, the leaves in the S23 Ultra’s photo have a bit more separation and crispness compared to the S22 Ultra’s, and there’s also better contrast in the tree bark.
In the photos of sweets arranged in a baker’s display case below, the S23 Ultra captured more detail on the strawberries in the top row.
Those who have taken photos with Samsung phones before might have noticed that colors sometimes look exaggerated. Samsung has improved this in recent years, but the Pixel 7 Pro and iPhone 14 Pro still take photos that look more natural overall.
But, natural doesn’t always mean better. There are times when Samsung’s overstated color works well, and others when it doesn’t. For photos of people and pets, for example, Samsung’s emphasis on color can result in more flattering images. In the pictures below, my husband preferred the Galaxy S23 Ultra’s photo over the more natural-looking image from the Pixel 7 Pro because it made his beard and eyes look more vibrant. But he liked the iPhone 14 Pro’s photo best because it struck the right balance of accuracy and bold color. The iPhone 14 Pro also captured a lot more detail in the cookie-shaped bench he’s sitting on.
However, Samsung’s phones don’t always handle challenging lighting scenarios very well. When snapping a photo of my husband in front of a window at a bakery, both the S23 Ultra and S22 Ultra’s images looked washed out and overexposed, although the S23 Ultra’s did have more color than the S22 Ultra’s. The iPhone 14 Pro’s was the best of the bunch in this case, but the Pixel 7 Pro’s was impressive, too.
Colors in landscape photos taken on the Galaxy S23 Ultra can look brighter and exaggerated compared to those from the iPhone 14 Pro and Pixel 7 Pro. Take a look at how that photo of the park from earlier compares to similar photos taken on the iPhone 14 Pro and Pixel 7 Pro, and you’ll notice the shades of green look more natural. The right side of the iPhone 14 Pro’s photo looks blown out, but otherwise would have been a better shot since the colors are more accurate. Still, Samsung did a great job with dynamic range; you can see the shadows more clearly in its photo compared to the others.
But Samsung is still the king of low-light photography in my book. In my testing, the Galaxy S23 Ultra captured better detail and color. The Galaxy S23 Ultra was able to focus more sharply than both the Pixel 7 Pro and iPhone 14 Pro. It was also slightly better than the Galaxy S22 Ultra, although it was sometimes a close call.
My favorite example of this is in this photo of my cat, Buddy, shown below. Even though the iPhone 14 Pro’s photo is brighter, I like the S23 Ultra’s better because it has more contrast and detail. When looking at these photos side-by-side on a large monitor, you can see the stripes in his fur more clearly. The Galaxy S22 Ultra’s photo is too soft, while the Pixel 7 Pro’s looked like it had a bluish filter over it when I viewed it on a large screen. It’s also another example of how the S23 Ultra’s emphasis on color makes for a more flattering photo.
Video recording on the Galaxy S23 Ultra was upgraded to 8K at 30 frames per second (fps), whereas it previously topped out at 24fps when shooting at that resolution. Samsung also increased the field of view when recording 8K video, which is very noticeable compared to the Galaxy S22 Ultra.
Even though Google provides more natural color in still photography, I experienced the opposite when it comes to recording video. The Galaxy S23 Ultra generally captured more realistic color and sharpness compared to the Pixel 7 Pro during my testing. The iPhone 14 Pro was a close competitor, but Samsung’s footage had a little more detail. When testing the video capabilities of each phone, I recorded clips at the highest supported resolution and frame rate. That’s 8K at 30fps for the Galaxy S23 Ultra, 8K at 24fps for the Galaxy S22 Ultra and 4K at 60fps for the iPhone 14 Pro and Google Pixel 7 Pro.
Samsung also highlighted the S23 Ultra’s new 12-megapixel selfie camera when announcing the phone, which it said separates the subject from the background better for more clarity. Selfies were sharp and colorful overall, and I preferred photos taken with the S23 Ultra’s selfie camera over the Pixel 7 Pro’s in every test. The Galaxy S22 Ultra’s were comparable to the S23 Ultra’s, but the iPhone 14 Pro’s selfies had the best overall combination of detail and accurate color. Samsung’s selfies sometimes looked unnatural since the color in my hair seemed exaggerated.
The only exception was in very dim lighting, an area where Samsung reigns supreme. Take a look at the selfie I took in a very dark theater with red lighting. The Galaxy S23 Ultra’s photo has much more detail than the others.
When it comes to the rest of the cameras, you can expect the same arrangement as the Galaxy S22 Ultra. In addition to the main camera, there’s also a 12-megapixel ultrawide camera and two 10-megapixel telephoto lenses that allow for a 3x or 10x optical zoom and up to 100x digital zoom. Photos from the ultrawide camera packed plenty of color and brightness, as shown in the images below.
You’ll also get more zoom than you probably need on the S23 Ultra, but that might be useful for people who frequently take photos at concerts and sporting events. The 100x digital zoom can feel unwieldy, but Samsung does provide a higher optical zoom than its competitors. Like the S22 Ultra, the S23 Ultra can zoom optically up to 10x, while the iPhone 14 Pro is at 3x and the Pixel 7 Pro is at 5x.
Check out the photo samples below to see the difference in optical zoom levels.
Overall, I was impressed with the Galaxy S23 Ultra’s cameras. They remain the best for zoomed-in shots and low-light photography. The improvements to color and dynamic range are noticeable as well, and Samsung fans upgrading from a phone that’s at least two years old will likely see a major difference. Still, the iPhone 14 Pro’s camera was better in most situations, save for a few exceptions.
Check out the gallery below for a closer look at some photos I captured with the Galaxy S23 Ultra.
Samsung Galaxy S23 Ultra performance
The Galaxy S23 Ultra runs on a Snapdragon 8 Gen 2 processor, which isn’t surprising considering Samsung typically uses the latest Qualcomm chip for its new phones. What is surprising, however, is that Samsung decided to customize this chip more than usual for the S23 series. Samsung calls it the Qualcomm Snapdragon 8 Gen 2 for Galaxy, and it’s essentially a special version of the processor that’s been optimized for better performance and power efficiency. A standard version of the Snapdragon 8 Gen 2 is being included in rival phones like the OnePlus 11 5G.
The S23 Ultra feels fast and snappy, whether I’m just swiping around the operating system, playing games while on a video call or running Samsung’s Dex program to use my phone as a PC. I plugged my S23 Ultra into an external monitor, attached a keyboard and mouse via Bluetooth and had five apps running, including Google Docs, to take notes for this review. I never experienced any lag or overheating during any of these tasks.
The S23 Ultra can also export videos quickly, which might be helpful for those who shoot and edit video projects on their phone frequently. In my testing, it exported a 30-second 4K video clip to 1080p three seconds faster than the S22 Ultra and a full 10 seconds faster than the Pixel 7 Pro on average. The iPhone 14 Pro, however, finished the job about three seconds faster than the S23 Ultra on average. You’ll also get double the storage that’s in the base model of the Galaxy S23 Ultra (256GB versus 128GB), which gives you more space to store those video projects.
Samsung’s new phone also scored higher than the Galaxy S22 Ultra, Pixel 7 Pro and OnePlus 11 5G on benchmarks meant to test computing power in everyday tasks and in apps that require short bursts of high performance, like mobile games. The iPhone 14 Pro, however, scored higher than the S23 Ultra on the general computing benchmark (Geekbench 5) but lower on the one that measures brief periods of high intensity (3DMark Wild Life Extreme).
Samsung Galaxy S23 Ultra battery life and charging
The Galaxy S23 Ultra has a 5,000-mAh battery, just like the Galaxy S22 Ultra, but it should offer better power efficiency, thanks to its new processor. I need to spend more time with the phone to compare it to the S22 Ultra, but the results are promising so far. After 12 hours of use, which equates to a full workday and then some, the battery was down to 66%.
I had adaptive motion and adaptive brightness settings turned on, which adjust the screen’s refresh rate and brightness based on the situation. The always-on display feature was also turned on, but I had «tap to show» enabled, meaning it wouldn’t display the time and date unless I touched the screen. Battery life will always vary depending on how you use your device. In this scenario, I used the phone to take photos, record a few videos, check email, browse social media and stream music for about 15 minutes.
On a separate day, the Galaxy S23 Ultra still had roughly three quarters of its battery left by the middle of the workday even after shooting 4K video for roughly a half hour. We’re still conducting more battery tests on the S23 Ultra and will update this review accordingly.
I also ran a 45-minute test in which I played games, made a 10-minute video call, checked social media and streamed video; over that span the S23 Ultra dropped from 100% to 94%. The Galaxy S22 Ultra dipped to 91% during that same test. The Galaxy S23 Ultra’s results are similar to the Pixel 7’s, which also hit 94% after that 45-minute challenge. (During this test, I kept the brightness at 50%, left the high refresh rate setting turned on and switched off the always-on display.)
Like last year’s Galaxy S22 Ultra, the Galaxy S23 Ultra has a top wired charging speed of 45 watts. You need to use the correct adapter, which you’ll have to purchase separately if you don’t already own one since Samsung doesn’t bundle one in the box. So far, that 45-watt charging speed has enabled my S23 Ultra to go from 46% to 91% in just 30 minutes of charging.
That’s not bad, but it would be great to see Samsung push things further now that companies like OnePlus and Xiaomi are offering upwards of 100-watt fast charging. The Xiaomi 12T Pro, for example, supports 120-watt fast charging and went from zero to 100% in 19 minutes, according to my colleague Sareena Dayaram’s Xiaomi 12T Pro review.
Samsung Galaxy S23 Ultra design, display and other features
The Galaxy S23 Ultra looks almost identical to the Galaxy S22 Ultra. It has the same boxy edges that give it a sharper look compared to the regular Galaxy S23 and S23 Plus. But this year, the S23 Ultra is available in cream, green, black and lavender color choices. Like last year’s device, it’s rated for IP68 water resistance, meaning it can be submerged in up to 1.5 meters of fresh water for 30 minutes.
There’s no mistake about it; the Galaxy S23 Ultra is a gigantic phone, just like its predecessor. It has a 6.8-inch screen, making it slightly bigger than the 6.7-inch iPhone 14 Pro Max and Google Pixel 7 Pro. It’s the type of phone your friends might gawk at the minute you take it out of your pocket. That’s not an insult; there are plenty of people out there who love large phones. It’s just another reminder that this phone isn’t for everyone. But if you do a lot of reading, gaming, photo editing and TV watching on your phone and don’t mind stretching your fingers for one-handed use, you’ll likely appreciate the extra screen space.
I’m also certain you’ll never struggle to see the Galaxy S23 Ultra’s screen in direct sunlight. It’s super bright, reaching 1,750 nits, which is brighter than the Pixel 7 Pro’s 1,500-nit peak brightness but not quite as luminous as the iPhone 14 Pro’s 2,000-nit peak outdoor brightness. Still, it’s bright enough to fit most people’s needs and circumstances.
You’ll also get an S Pen stylus, just like last year’s Galaxy S22 Ultra. Samsung’s Ultra lineup has effectively replaced the Galaxy Note series, which was previously known for its large screens and embedded stylus. Expect the same familiar S Pen experience on this device; as soon as you pop the pen out from the bottom of the phone, you’ll see a pop-up menu with compatible apps like Samsung Notes and the drawing app PenUp. I don’t usually use the S Pen frequently, but I found myself jotting down notes during the course of this review more than I had expected.
Samsung also once again commits to four generations of Android OS upgrades, which is on par with the OnePlus 11 and surpasses Google’s three-year promise for the Pixel 7 and 7 Pro. Samsung, OnePlus and Google all provide five years of security updates for their latest devices. That means you won’t have to worry about the S23 Ultra’s software feeling outdated anytime soon since it launches with Android 13 and Samsung’s One UI 5.1 software.
One extra feature you get by going for the Ultra or Plus instead of the regular model is ultrawideband support, which makes it easier to connect to nearby devices more precisely than Bluetooth. UWB isn’t a necessity, but it can make sharing files or using your phone as a digital car key faster and easier. We could see more services and accessories that require it in the future.
Samsung Galaxy S23 Ultra: Buy or skip?
The Galaxy S23 Ultra is a lot, but in a good way. Its large screen, 200-megapixel camera, 100x zoom and S Pen might be more than most people need in a phone. But that’s exactly who Samsung is targeting, and it’s ultimately iterating on a formula that’s worked in the past.
This is a phone for people actively seeking features like large screens and versatile cameras that are willing to pay top dollar for them. If you just want a reliable new Android phone with a great camera, the cheaper Pixel 7 Pro, Galaxy S23 or Galaxy S23 Plus will likely do the trick. (However, we haven’t tested those other new Galaxy phones, so we can’t recommend them just yet).
The barrier to entry for the Galaxy S23 Ultra is higher than that of the iPhone 14 Pro and Pixel 7 Pro. But you also get certain extras like the S Pen, more storage at the base level, a slightly larger screen and a better zoom lens. Those aren’t must-haves for everyone, but this is a phone for people who want extras like these.
The Galaxy S23 Ultra’s new camera is the most significant change compared to last year’s S22 Ultra. But in my experience, the behind-the-scenes upgrades Samsung made to the way the camera captures color, skin tones and dynamic range are a more welcome improvement than increased sharpness alone.
Samsung could do more to push the Galaxy Ultra line forward in ways beyond the camera. I would have loved to see faster charging, for example. And even though the camera is impressive, the iPhone 14 Pro often outpaced it in my testing.
If you want a giant screen, a great camera and are upgrading from a phone that’s more than two years old, you won’t be disappointed with the S23 Ultra. Just try to snag it at a discount through a trade-in deal to make that $1,200 price easier to swallow.
How we test phones
Every phone tested by CNET’s reviews team was actually used in the real world. We test a phone’s features, play games and take photos. We examine the display to see if it’s bright, sharp and vibrant. We analyze the design and build to see how it is to hold and whether it has an IP-rating for water resistance. We push the processor’s performance to the extremes using both standardized benchmark tools like GeekBench and 3DMark, along with our own anecdotal observations navigating the interface, recording high-resolution videos and playing graphically intense games at high refresh rates.
All the cameras are tested in a variety of conditions from bright sunlight to dark indoor scenes. We try out special features like night mode and portrait mode and compare our findings against similarly priced competing phones. We also check out the battery life by using it daily as well as running a series of battery drain tests.
We take into account additional features like support for 5G, satellite connectivity, fingerprint and face sensors, stylus support, fast charging speeds, foldable displays among others that can be useful. And we of course balance all of this against the price to give you the verdict on whether that phone, whatever price it is, actually represents good value.
Technologies
See Ya, Siri: Why Apple Might Make Third-Party Voice Assistants Available in Europe
When given the choice, iPhone owners might opt for alternatives given the delayed rollout of Siri’s AI revamp.

Apple is reportedly working on changes to the iPhone’s operating system that will make it possible to choose an alternative voice assistant to Siri.
The ability to switch from Siri to another voice assistant, potentially powered by third-party companies including OpenAI, Google or Meta, could be a reality in the near future, but only for iPhone owners in Europe, Bloomberg reports. Apple didn’t respond to a request for comment.
Apple is preparing the changes to Siri in anticipation of the European Union demanding the company allow European users a choice of voice assistants, according to Bloomberg. It would be similar to the policy shift Apple has already made in allowing rival app stores onto the iPhone, which was sparked by Europe’s Digital Markets Act.
Apple has faced many regulatory hurdles with the EU in recent years, largely in the form of challenges to its proprietary technology and walled-garden ecosystem, which provide Apple device owners with high levels of consistency, privacy and security, but often make it difficult for smaller companies to compete.
These regulatory challenges often leave Apple with little choice but to make significant changes to the way its tech works. Some of these changes — such as switching from Lightning connectors to the universal standard of USB-C — affect Apple device owners globally. Others affect only those who live within the EU.
Siri’s AI troubles
Siri has been available on iPhones since 2011 and has spawned many copycats. But the advent of generative AI over the last few years has brought about a number of chatbots, most notably OpenAI’s ChatGPT, that rival and surpass Siri’s capabilities, to the point where Apple is now seen as lagging behind competitors.
Apple announced an AI revamp of Siri last year at WWDC, its June developer conference, but the company delayed its rollout. Apple Intelligence-powered Siri is still nowhere to be seen, and may not even make an appearance at this year’s WWDC, per Bloomberg.
In light of this, it may be possible that European iPhone owners, when given the option, choose an alternative voice assistant. Unless Apple’s hand is forced, there’s currently no indication that people elsewhere will be given the same choice.
But Thomas Husson, VP and principal analyst at Forrester, doesn’t believe the AI overhaul of Siri is Apple’s main challenge.
«Is Siri’s revamp well overdue? Yes. Does Apple give the impression that they have an AI issue? Yes. It is too late for them? I don’t think so,» he said. Instead, Husson said what’s really at stake for the company is its ability to invent a user interface adapted to the AI era and create an ecosystem with companies and developers that will allow for new experiences within existing apps.
«Meeting the EU regulations and especially the DMA makes things more complex,» he added, but that’s the case for any digital platform operating in Europe.
Technologies
I’ve Been Tracking Tariff Price Impacts Every Day: Here’s the Latest News
CNET’s tariff impact tracker is keeping tabs on price moves for several popular products, and while things seem steady, problems could be coming this summer.

President Donald Trump’s tariff policies could be leading to a rough summer for a lot of US consumers, as Walmart, the largest grocery store chain in the country, has become the latest company, and perhaps the most impactful, to warn of impending price hikes due to the administration’s import taxes. The company said that these increases are «inevitable» due to the circumstances.
«We will do our best to keep our prices as low as possible,» CEO Doug McMillon said during an earnings call for the country’s largest grocery chain. «But given the magnitude of the tariffs, even at the reduced levels announced this week, we aren’t able to absorb all the pressure given the reality of narrow retail margins.»
This prompted a heated response from the president, who said in a post to Truth Social that the chain should eat the costs of the tariffs instead of passing them onto consumers, a tactic that’s not likely to gain much ground with most businesses, even Goliaths like Walmart. The administration previously lashed out at Amazon over reports that they were considering a plan to show consumers what portion of their purchase prices were caused by tariffs, calling the idea a «hostile and political act.» The Trump White House has by and large been extremely combative over the notion that companies might admit that the president’s tariffs have caused price inflations, which as I’ve explained in the past on CNET, is absolutely the case.
In this article, I’ve been tracking the daily effect of Trump’s tariffs on the prices of 11 popular products you might want or need to buy, whether it be a new phone, laptop or your daily coffee. So far, we’ve seen notable price hikes for the flagship Xbox game console, while everything else has either remained steady aside from occasional fluctuations that might not be tariff-related. That sort of consistency is far from certain, however, especially with new reports emerging that Apple might be looking to make iPhones more expensive this year.
Below, you can check out a chart with the average price of the 11 included items over the course of 2025. This will help give you a sense of the overall price changes and fluctuations going on. Further down, you’ll be able to check out charts for each individual product being tracked.
The recent tariff agreement with China, much-hyped by the White House, did significantly cut tariff rates against the US’s biggest trading partner. The new 30% rate is only temporary, however, and still historically high. It just looks more reasonable next to the ludicrous 145% rate that was previously in place. As those negotiations move along, companies continue to warn of impending price hikes in order to deal with the new tariffs, including Sony, which could potentially mean a price hike for its ever-popular PlayStation 5 consoles.
We’ll be updating this article regularly as prices change. It’s all in the name of helping you make sense of things, so be sure to check back every so often. For more, check out CNET’s guide to whether you should wait to make big purchases or buy them now and get expert tips about how to prepare for a recession.
Methodology
We’re checking prices daily and will update the article and the relevant charts right away to reflect any changes. The following charts show a single bullet point for each month, with the most recent one labeled «Now» and showing the current price. For the past months, we’ve gone with what was the most common price for each item in the given month.
In most cases, the price stats used in these graphs were pulled from Amazon using the historical price tracker tool Keepa. For the iPhones, the prices come from Apple’s official materials and are based on the 128-gigabyte base model of the latest offering for each year: the iPhone 14, iPhone 15 and iPhone 16. For the Xbox Series X, the prices were sourced from Best Buy using the tool PriceTracker. If any of these products happen to be on sale at a given time, we’ll be sure to let you know and explain how those price drops differ from longer-term pricing trends that tariffs can cause.
The 11 products we’re tracking
Mostly what we’re tracking in this article are electronic devices and digital items that CNET covers in depth, like iPhones and affordable 4K TVs — along with a typical bag of coffee, a more humble product that isn’t produced in the US to any significant degree.
The products featured were chosen for a few reasons: Some of them are popular and/or affordable representatives for major consumer tech categories, like smartphones, TVs and game consoles. Others are meant to represent things that consumers might buy more frequently, like printer ink or coffee beans. Some products were chosen over others because they are likely more susceptible to tariffs. Some of these products have been reviewed by CNET or have been featured in some of our best lists.
- iPhone 16, 128GB
- Duracell AA batteries, 24-pack
- Samsung DU7200 65-inch TV
- Xbox Series X
- Apple AirPods Pro 2 with USB-C case
- HP 962 CMY Printer Ink
- Anker 10,000-mAh, 30-watt power bank
- Bose TV speaker
- Oral-B Pro 1000 electric toothbrush
- Lenovo IdeaPad Flex 5i Chromebook, 256GB
- Starbucks 28-ounce ground dark roast coffee
Below, we’ll get into more about each individual product.
iPhone 16
The iPhone is the most popular smartphone brand in the US, so this was a clear priority for price tracking. The iPhone has also emerged as a major focal point for conversations about tariffs, given its popularity and its susceptibility to import taxes because of its overseas production, largely in China. Trump has reportedly been fixated on the idea that the iPhone can and should be manufactured in the US, an idea that experts have dismissed as a fantasy. Estimates have also suggested that a US-made iPhone would cost as much as $3,500.
Apple has made several moves this year to protect its prices in the US as much as possible, like flying in bulk shipments of product ahead of the tariffs taking effect and working to move production for the American market from China to India, where tariff rates are less severe. This latter move provoked a response from Trump, given his noted fixation on the iPhone, saying on Thursday that he «had a little problem» with Tim Cook over the move, claiming without evidence that the Apple CEO pledged to bring more manufacturing to the US. Cook and others close to the company for years say that the supply chains for its products are too complex to move manufacturing entirely to the US.
Duracell AA batteries
A lot of the tech products in your home might boast a rechargeable energy source but individual batteries are still an everyday essential and I can tell you from experience that as soon as you forget about them, you’ll be needing to restock. The Duracell AAs we’re tracking are some of the bestselling batteries on Amazon.
Samsung DU7200 TV
Alongside smartphones, televisions are some of the most popular tech products out there, even if they’re an infrequent purchase. This particular product is a popular entry-level 4K TV and was CNET’s pick for best overall budget TV for 2025. Unlike a lot of tech products that have key supply lines in China, Samsung is a South Korean company, so it might have some measure of tariff resistance. In recent days, this model has fluctuated from $400, where its been for most of the year so far, and $470, where it sits today. These fluctuations don’t seem to be influenced by tariffs, at least for the time being.
Xbox Series X
Video game software and hardware are a market segment expected to be hit hard by the Trump tariffs. Microsoft’s Xbox is the first console brand to see price hikes — the company cited «market conditions» along with the rising cost of development. Most notably, this included an increase in the price of the flagship Xbox Series X, up from $500 to $600. Numerous Xbox accessories were also affected, and the company also said that «certain» games will eventually see a price hike from $70 to $80.
Initially, we were tracking the price of the much more popular Nintendo Switch as a representative of the gaming market. Nintendo has not yet hiked the price of its handheld-console hybrid and stressed that the $450 price tag of the upcoming Switch 2 has not yet been inflated because of tariffs. Sony, meanwhile, has so far only increased prices on its PlayStation hardware in markets outside the US.
AirPods Pro 2
The latest iteration of Apple’s wildly popular true-wireless earbuds are here to represent the headphone market. Much to the chagrin of the audiophiles out there, a quick look at sales charts on Amazon shows you just how much the brand dominates all headphone sales. The AirPods Pro 2 have hovered steadily around $200 on Amazon in 2025, but were on sale for $169 the first few days of May before jumping back up.
HP 962 CMY printer ink
This HP printer ink includes cyan, magenta and yellow all in one product and recently saw its price jump from around $72 — where it stayed for most of 2025 — to $80, which is around its highest price over the last five years. We will be keeping tabs to see if this is a long-term change or a brief uptick.
This product replaced Overture PLA Filament for 3D printers in this piece, but we’re still tracking that item.
Anker 10,000-mAh, 30-watt power bank
Anker’s accessories are perennially popular in the tech space and the company has already announced that some of its products will get more expensive as a direct result of tariffs. This specific product has also been featured in some of CNET’s lists of the best portable chargers. While the price has remained steady throughout the year, it is currently on sale for $16 on Amazon, but only for Prime members.
Bose TV speaker
Soundbars have become important purchases, given the often iffy quality of the speakers built into TVs. While not the biggest or the best offering in the space, the Bose TV Speaker is one of the more affordable soundbar options out there, especially hailing from a brand as popular as Bose.
Oral-B Pro 1000 electric toothbrush
They might be a lot more expensive than their traditional counterparts, but electric toothbrushes remain a popular choice for consumers because of how well they get the job done. I know my dentist won’t let up on how much I need one. This particular Oral-B offering was CNET’s overall choice for the best electric toothbrush for 2025.
Lenovo IdeaPad Flex 5i Chromebook
Lenovo is notable among the big laptop manufacturers for being a Chinese company making its products especially susceptible to Trump’s tariffs.
Starbucks Ground Coffee (28-ounce bag)
Coffee is included in this tracker because of its ubiquity —I’m certainly drinking too much of it these days —and because it’s uniquely susceptible to Trump’s tariff agenda. Famously, coffee beans can only be grown within a certain distance from Earth’s equator, a tropical span largely outside the US and known as the «Coffee Belt.»
Hawaii is the only part of the US that can produce coffee beans, with data from USAFacts showing that 11.5 million pounds were harvested there in the 2022-23 season — little more than a drop in the mug, as the US consumed 282 times that amount of coffee during that period. Making matters worse, Hawaiian coffee production has declined in the past few years.
All that to say: Americans get almost all of their coffee from overseas, making it one of the most likely products to see price hikes from tariffs.
Technologies
Preorder a Samsung Galaxy S25 Edge With Free Storage Upgrade and $50 Amazon Gift Card
This new ultra-thin phone can be yours with 512GB of storage for the price of the 256GB model.

The Samsung Galaxy S25 Edge is the latest addition to the existing Galaxy S25 lineup, and its main claim to fame is its impossibly thin design. It’s a solid addition, and it’ll officially go on sale on May 30. You can preorder it right now, and if you do it soon, you can pick up the new Galaxy S25 Edge with a free double-storage upgrade and a $50 Amazon gift card thrown in for good measure. The result is a Samsung Galaxy S25 deal that saves you a total of $170 off your order.
This deal is available across three different colors so make sure to pick the one you like best before ordering. You’ll get the 512GB model rather than the entry-level 256GB model with that gift card included all for $1,100.
The first thing you’ll notice about the Galaxy S25 Edge is its thickness. Or rather, it’s thinness. It comes in at just 5.8mm thick at its edge which is less than the 7.2mm Galaxy S25 and the Galaxy S25 Plus at 7.3mm. Despite the design change compared to the rest of the lineup, this model maintains the same IP68 dust and water resistance using a Corning Gorilla Glass Ceramic 2 display paired with a Gorilla Glass Victus 2 rear panel.
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Up front, you’ll find a 6.7-inch display with a 120Hz refresh rate while the familiar 200-megapixel main camera is joined by a 12-megapixel ultrawide shooter. You’ll also find a 12-megapixel selfie camera hiding towards the top of the display. Other features of note include an under-display fingerprint sensor for biometric authentication, 12GB of RAM, and the fast Qualcomm Snapdragon 8 Elite chip.
SMARTPHONE DEALS OF THE WEEK
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$400 (save $250)
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$300 (save $100)
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$337 (save $292)
Why this deal matters
Super-thin phones are set to be a real trend for 2025, with Apple expected to launch the iPhone 17 Air later this year. But with this deal, you can get in on the act right now, all while saving some cash. And if you’re in the Android ecosystem, then this is the thin phone to check out, and soon.
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