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Moto G 5G (2023) Review: A Tough Buy, Even for $250

Motorola’s newest affordable phone provides plenty for $250, but you may want to consider cheaper options.

The $250 Moto G 5G is not a bad phone. It’s just that you might get more value looking around.

I kept returning to that feeling throughout my weeks reviewing the phone, despite the dramatically reduced price this year’s model hits compared with last year’s $400 Moto G 5G. For instance, I like the phone’s 6.5-inch 120Hz display. But the screen isn’t dramatically better than the 90Hz displays I see in $200 phones like the Moto G Stylus or the Samsung Galaxy A14 5G.

The 5G connectivity is noticeably fast compared with 4G-only phones like the Stylus, but the Moto G 5G’s slower Snapdragon 480 Plus processor coupled with 4GB of RAM aren’t quite enough to power resource-heavy multitasking that truly take advantage of 5G speeds.

Even though the Moto G 5G’s cameras are similar those on other Moto G phones, photos are hit or miss. Images come out nice in bright outdoor areas but struggle with getting detail in low-light environments. I took the phone on a sunny Central Park picnic and got a lot of vibrant photos that I’m super happy with. But the opposite was true when I took the phone to a Kim Petras performance thrown by Motorola, where my photos on the crowded indoor dance floor came out blurry, noisy and lacked a lot of detail. It’s typical for this price range, and is a similar issue across all of the Moto G phones that I’ve tested this year.

When I compare the Moto G 5G against phones that are just $50 more, I realize how much I’m sacrificing. If you can swing it, $300 phones offer a lot of perks that are worth the upcharge. The $300 Moto G Power 5G for instance doubles your available storage space to 256GB, which is the cheapest phone I’m currently aware of offering that much internal space. The $300 OnePlus Nord N30 5G can quickly recharge its battery from nothing to 100% in 45 minutes with its included charger. By comparison the Moto G 5G takes well over 90 minutes to do the same thing.

And whenever the Pixel 6A is on sale for $299 — its power, performance, photography and longer software support outshine all of these $300 and under phones. 

The Moto G 5G tries to hit a strange middle ground between $200 phones and $300 phones, but I think it’s more likely you’ll spend slightly less money or slightly more money on a different phone. Again, that’s not to say the Moto G 5G doesn’t offer a lot for $250. It’s just that you can get a very similar phone and save $50, or get a substantially better phone by spending $50 more.

Moto G 5G on lockscreen.

Moto G 5G design, specs, performance

The Moto G 5G is one of the cheapest phones I’ve seen that has a 120Hz refresh rate display. I found the phone animates very smoothly when reading websites, scrolling apps and playing games, and that’s quite appreciated even with the display’s lower 720p resolution. But like I mentioned earlier, due to that lower resolution I don’t feel like the screen looks that much better than the 90Hz 720p displays I see in phones that cost less. It also left me missing the more detailed 120Hz 1,080p displays I see on the $300 Moto G Power 5G and the OnePlus Nord N30 5G.

The phone’s otherwise basic design comes in two color options: Harbor Gray or Ink Blue. The display includes a hole punch for its 8-megapixel selfie camera. The back of the phone highlights its two cameras, a 48-megapixel main camera and a 2-megapixel macro camera. It’s a simple matte plastic design, which does pick up smudges.

Along the sides of the phone are a power button that doubles as a fingerprint sensor, a headphone jack, a SIM card tray and a microSD card slot. It continues to be notable that the headphone jack and microSD card remain standard features in this price range, as they are otherwise rare finds on more expensive phones.

The phone’s performance is adequate. I didn’t experience problems with most tasks such as making phone calls, reading articles, listening to music or playing games. However, more demanding apps might overwhelm the phone’s processor and 4GB of RAM, which I consistently experienced when I tried to play Marvel Snap while toggling between other tasks. The game reloaded whenever I switched apps, which was an issue because I usually like to play it while multitasking since Snap is a card game.

Moto G 5G front facing camera close up

Those who just need a phone for making calls, sending texts, listening to music and reading news articles will likely be satisfied with the Moto G 5G. The phone’s 128GB of space should be plenty of room for storing apps, photos and media — but the option to expand with a microSD card means you can add more if you need to.

The issue with the Moto G 5G, however, is that its middling performance makes me question whether I get that much more value out of this it compared with the cheaper Moto G Stylus. In my Geekbench testing the Moto G 5G’s processor does run faster than the Stylus. Yet in real-world use, I felt like performance between the two phones was about the same — slightly sluggish but gets me through most tasks.

Geekbench 6 Benchmarks

Moto G 5G (2023) 740 1,790Moto G Stylus (2023) 448 1,471OnePlus Nord N30 5G 893 2,037Moto G Power 5G 878 2,206
  • Single-core
  • Multi-core
Note: Higher scores are better.

For some people, a faster data connection is worth the extra money. 5G networks are starting to hit a point of maturity where many devices benefit from faster video streaming and downloading while on the go. However, 4G LTE is still quite capable and ubiquitous. Unless you plan on tackling cloud gaming or have a lot of large files to regularly upload from your phone, there’s hardly anything yet that truly requires a 5G connection.

Another miss for me is that the Moto G 5G, like all Moto G phones, will receive only one software update and three years of security updates.

Moto G 5G cameras

Moto G 5G photography

The Moto G 5G’s photos are colorful with plenty of detail when taken in daylight. While on that aforementioned Central Park picnic, both regular pictures and portrait mode photos came out vibrant with a pronounced bokeh effect on the latter. However, the mix of bright highlights, like clouds and shadows under the trees show just how limited the Moto G 5G’s dynamic range is.

Mike Sorrentino in Central Park with beer, taken on Moto G 5G.
Central Park photo taken on Moto G 5G

I took the photo below with the 8-megapixel front-facing camera. This was inside of a well-lit elevator, but the photos has more details than I would have expected.

Mike Sorrentino inside selfie photo

Below are closeups of pets and food, which look OK.

Puppy photo taken on Moto G 5G.
Chicken gyro wrap, taken on the Moto G 5G.

And here are the pictures that I took at that Motorola event with Kim Petras and Cirque Du Soleil. The Moto G 5G struggled to document the action so poorly that I switched to my personal phone to share photos with friends.

Cirque Du Soleil performance
Kim Petras on stage at Motorola's event.
Bar at a Motorola event

But these camera pluses and minuses aren’t isolated to the Moto G 5G. I had the roughly the same camera challenges across the Moto G Stylus, Moto G 5G and the Moto G Power 5G. Since you’re not getting better camera quality by paying more for the Moto G 5G, Motorola’s cheaper option could be the better choice as long as you don’t mind sacrificing 5G.

In my comparison photos below of the grass wall in CNET’s office, all three phones were similarly able to differentiate between the different shades of green featured in the decoration.

Grass wall photo taken on the Moto G 5G.
Grass wall taken on the Moto G Stylus
Grass wall photo take on the Moto G Power 5G.

While I’m still in the process of testing the $200 Samsung Galaxy A14 5G, I took a comparison photo of the same grass wall, finding the image quality to be a little more saturated by comparison.

Grass wall taken on the Samsung Galaxy A14 5G.

Moto G 5G bottom line

The $250 Moto G 5G does include a lot of value for its price. You get a 120Hz display at one of the cheapest prices I’ve seen so far, along with 5G compatibility. Its processor can stand up to most tasks, even if it struggles with some multitasking. And if your carrier ends up subsidizing the phone to a price that’s free or close to free, it’s a very appealing option for someone that just wants a basic 5G phone.

But if you aren’t getting a carrier subsidy, I recommend you either consider Motorola’s cheaper Stylus or phones that are $50 more expensive. The 4G-only $200 Moto G Stylus includes much of the same functionality as the Moto G 5G along with a built-in stylus, but it comes with 64GB of storage, a noticeable step down. 

Moto G 5G showing Motorola settings

There’s a lot to gain from stretching your budget beyond the Moto G 5G’s $250 price, if you can. For example, the $300 Moto G Power 5G offers twice the storage, while the $300 OnePlus Nord N30 provides exceptionally fast charging.

The Moto G 5G does include many essential features that I want to see in a cheaper phone, but it just feels lost compared with other options in this price range. In some ways it’s so similar to $200 phone options, that it doesn’t stand out enough to justify the extra money. Yet it also doesn’t stand out enough at $250 when phones that cost just a little bit more are including tangible features that can increase how useful your phone can be.

Moto G 5G vs. Moto G Stylus vs. Moto G Power 5G vs. OnePlus Nord N30 5G vs. Google Pixel 6A

Moto G 5G (2023) Moto G Stylus (2023) Moto G Power 5G (2023) OnePlus Nord N30 5G Google Pixel 6A
Display size, resolution 6.5-inch HD Plus LCD display (720p resolution); 120Hz refresh rate 6.5-inch IPS LCD; 1,600×720; 90Hz refresh rate 6.5-inch LCD display; 2,400×1,080 pixels; 120Hz refresh rate 6.72-inch FHD (1080p resolution); 120Hz refresh rate 6.1-inch OLED; (1,080 x 2,400); 60Hz
Pixel density 269 ppi 269 ppi 405 ppi 391 ppi 429 ppi
Dimensions (inches) 6.45 x 2.95 x 0.33 in. 6.41 x 2.91 x 0.36 in. 6.41 x 2.94 x 0.33 in. 6.51 x 2.99 x 0.32 in. 6.0 x 2.8 x 0.35 in.
Dimensions (millimeters) 163.94 x 74.98 x 8.39mm 162.9 x 74.1 x 9.2mm 163 x 75 x 8.45mm 165.5 x 76 x 8.3mm 152.2 x 7.18 x 8.9mm
Weight (ounces, grams) 189g (6.66 oz.) 195 g 185 g (6.52 oz.) 195g (6.97 oz.) 6.3 oz.; 178g
Mobile software Android 13 Android 13 Android 13 Android 13 Android 12
Camera 48-megapixel main, 2-megapixel macro 50-megapixel (main), 2-megapixel (macro) 50-megapixel (main), 2-megapixel (macro), 2-megapixel (depth sensor) 108-megapixel main, 2-megapixel macro, 2-megapixel depth sensing 12.2-megapixel (wide), 12-megapixel ultra wide)
Front-facing camera 8-megapixel 8-megapixel 16-megapixel 16-megapixel 8-megapixel
Video capture 720p at 30 fps 1080p at 30 fps 720p at 60 fps 1080p at 30 fps 4K
Processor Snapdragon 480 Plus MediaTek Helio G85 MediaTek Dimensity 930 Qualcomm Snapdragon 695 Google Tensor
RAM/Storage 4GB + 128GB 4GB + 64GB; 4GB + 128GB 4GB RAM + 128GB; 6GB RAM + 256GB 8GB + 128GB 6GB RAM/128GB storage
Expandable storage Yes Yes Yes Yes None
Battery/Charger 5,000 mAh (15W charging) 5,000 mAh (15W charging) 5,000 mAh (15W wired charging speed, 10W adapter included) 5,000 mAh (50W wired charging) 4,410 mAh capacity; 18-watt fast charging (adapter sold separately)
Fingerprint sensor Side Side Side Side Under display
Connector USB-C USB-C USB-C USB-C USB-C
Headphone jack Yes Yes Yes Yes None
Special features 5G enabled, dual stereo speakers, Moto Gestures Stylus, Moto Gestures Estimated 38-hour battery life, Moto Gestures, stereo speakers 50W SuperVooc fast charging, 108-megapixel main camera, game mode, dual stereo speakers 5G-enabled, 18W fast charging, WiFi 6E, security updates for 5 years, Android OS updates for 3 years, dual SIM, IP67 water resistance
Price off-contract (USD) $250 $200 $300 $300 $349 ($299 when on sale)
Price (GBP) N/A, Converts to ÂŁ195 Converts to ÂŁ158 Converts to ÂŁ240 Converts to ÂŁ238 ÂŁ349
Price (AUD) N/A, Converts to ÂŁ380 Converts to AU$295 Converts to AU$445 Converts to AU$443 AU$599

How we test phones

Every phone tested by CNET’s reviews team was actually used in the real world. We test a phone’s features, play games and take photos. We examine the display to see if it’s bright, sharp and vibrant. We analyze the design and build to see how it is to hold and whether it has an IP-rating for water resistance. We push the processor’s performance to the extremes using both standardized benchmark tools like GeekBench and 3DMark, along with our own anecdotal observations navigating the interface, recording high-resolution videos and playing graphically intense games at high refresh rates.

All the cameras are tested in a variety of conditions from bright sunlight to dark indoor scenes. We try out special features like night mode and portrait mode and compare our findings against similarly priced competing phones. We also check out the battery life by using it daily as well as running a series of battery drain tests.

We take into account additional features like support for 5G, satellite connectivity, fingerprint and face sensors, stylus support, fast charging speeds, foldable displays among others that can be useful. And we balance all of this against the price to give you the verdict on whether that phone, whatever price it is, actually represents good value.

Technologies

Flames reported near Saudi capital airport as Pakistan presses Iran over energy supplies

Smoke and flames were seen near Riyadh’s main airport after Saudi civil-defense alerts, while Pakistan urged Iran to protect energy supplies and shipping.

Saudi Arabia issued alerts to its citizens early Saturday amid reports of explosions in the capital Riyadh.

The Directorate of Saudi Civil Defense issued the early-warning alerts after Reuters reported two booms in Riyadh, but the agency later gave the all-clear. It subsequently reported a large plume of smoke and flames visible near the city’s main airport, King Khalid International Airport.

The cause of the smoke and flames was unclear, and Saudi authorities did not immediately respond to CNBC’s request for comment.

The Iran-backed Houthis in Yemen stepped up their attacks on Saudi Arabia in recent weeks and launched a lightning ground offensive around Bab el-Mandeb Strait — a strategically vital oil choke point — seizing Mokha and nearby islands

U.S. President Donald Trump’s administration last week approved the potential $24.3 billion sale of nearly 50 F-35 warplanes to Saudi Arabia, seen as a major boost for the kingdom.

The package, announced on Thursday, includes the sale of 48 of Lockheed Martin’s advanced F-35 jets, plus 49 Pratt & Whitney engines and other parts.

Meanwhile, Mohsen Rezaei, Secretary of Iran’s Supreme National Security Council, told MS NOW on Saturday that consultations with Qatari and Pakistani mediators continue and that they have communicated their negotiation conditions to the U.S.

“We are in contact with the Qatari mediator; they have conveyed our conditions for halting the war to Washington, and we are awaiting President Trump’s response to these terms,” Rezaei said. “Our conditions are: An end to the war on all fronts, the release of Iran’s frozen assets, and the lifting of the naval blockade.”

The Iranian official also confirmed that Pakistan’s Interior Minister, Mohsin Naqvi, is set to travel to Tehran for meetings with Iranian officials about finding a way to return to the Memorandum of Understanding signed in June.

MS Now reports that the White House has not yet responded to these claims.

Separately, Pakistan’s Deputy Prime Minister and Foreign Minister Ishaq Dar spoke with Iranian Foreign Minister Abbas Araghchi.

“DPM/FM stressed the importance of uninterrupted energy supplies and the safe and expeditious passage of ships, particularly given their implications for developing countries and global supply chains,” Pakistan’s foreign ministry said in a post on X.

The two diplomats agreed to meet on the sidelines of the United Nations General Assembly in New York next week, the ministry said.

Reuters quoted a State Department spokesperson as saying on Sept. 11 that a “core delegation from the Iranian regime” would be allowed to attend the meeting in line with the United States’ obligations as the world body’s host country.

‘Hopefully’ nearing the end of the war

Trump said Wednesday that the country is “hopefully” approaching the end of its nearly seven-month war with Iran.

Brent crude oil, the international benchmark, is up 72% since the start of 2026 as the war choked off energy supplies flowing through the Strait of Hormuz between Iran and Oman.

Saudi Arabia has tried to divert its oil exports away from the strait by pumping it through its East-West pipeline to the Red Sea. But a drone attack that Saudi Arabia said originated in Iraq damaged the East-West pipeline on Sept. 11, forcing a shutdown.

Crude prices fell for the third consecutive session Friday to finish the week basically flat, as the market anticipates the closure of Saudi Arabia’s East-West pipeline will not have as big an impact on supplies as originally feared.

U.S. West Texas Intermediate futures fell 1.6% to close at $100.30 per barrel. Brent crude traded 0.9% lower, settling at $103.87.

— CNBC’s Terri Cullen contributed to this report.

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Technologies

MS NOW, CNN and Politico journalists blocked from White House after Trump ban

Journalists from MS NOW, CNN and Politico were denied access to the White House, one day after Trump banned three media outlets over their coverage of him.

Journalists from MS NOW, CNN and Politico were denied access to the White House grounds on Saturday, one day after President Donald Trump said he is banning the three outlets over their coverage of him.

White House reporter Akayla Gardner said MS NOW journalists were blocked from the grounds for the first time Saturday morning.

“Yesterday our journalists were able to stay here working on the White House grounds,” she said. “This was the first action we know of them actually denying us entry into the White House.”

“The White House belongs to the American people and the decisions made inside are funded by our tax dollars,” MS NOW said in a statement. “MS NOW intends to take any and all steps necessary to defend our First Amendment rights and the essential role of independent journalism in our democracy.“

MS NOW said it will “continue to report on the President, the administration, and the issues that impact the American people.”

CNN reported later Saturday that its journalists were denied access to the White House.

“CNN’s mission to report on the U.S. government will continue regardless of any attempts to restrict physical access to the White House and other government buildings, or any other attempts to impede our journalism,” CNN said in a statement. “We have a right under the U.S. Constitution to do our reporting without hindrance or interference from the government and this ban is an illegal assault under that right.”

The news organization reiterated it “stands fully behind our White House team.”

Politico’s editor-in-chief, Jonathan Greenberger, emailed the newsroom: ″A few minutes ago, our colleague Cheyenne Haslett attempted to enter the White House to do her job as a POLITICO reporter. Secret Service denied her entry to the complex and confiscated the pass that allows her access to the White House. We stand by her and all reporters here covering the White House. As we said yesterday, we will vigorously defend our First Amendment rights.”

When asked to respond, the White House referred CNBC to the president’s comments yesterday.

On Friday, Trump said in a Truth Social post that those outlets “shouldn’t be able to constantly write or report FICTION and LIES when they’re covering the President of the United States, the Trump Administration, or the United States of America.”

“Other Fake News Media Outlets to follow,” he added.

Later that day, in the Oval Office, the president said he was imposing the ban in response to “cumulative stories” by the three outlets.

“You get sick of it,” he said.

In 2018, Trump’s White House briefly tried to suspend a CNN reporter’s press pass, and it is currently being sued over an attempted ban of Associated Press journalists from certain spaces.

The AP said on Saturday that it supports the banned media outlets. “No news organization — or person — should be retaliated against by the government over the words they use,” it said in a statement.

The White House Correspondents’ Association called on the Trump administration to immediately restore the journalists’ access, saying the action violates the First Amendment.

“The American people, through a free and independent press, must be able to scrutinize those elected to power, regardless of whether government officials view it favorably,” WHCA president Jacqui Heinrich said in a statement. “That’s why courts have repeatedly held that once the White House provides access to journalists, it cannot deny that access arbitrarily or based on the content of their reporting.”

Trump said Friday that the effort to bar news outlets is worthwhile, even if it does not hold up in court.

“I think it’s good to point it out whether it survives or doesn’t,” Trump said.

Arthur Spitzer, a lawyer for the American Civil Liberties Union, told CNBC that Trump’s move to ban what the president himself has called “the free press” is likely unconstitutional.

“He’s plainly discriminating against them because they don’t like the way they report the news, and the government isn’t supposed to do that,” Spitzer said, referring to Trump. “Certainly, our view is the president cannot control, or try to control, the news by banning outlets from official events because he doesn’t like the way they’re reporting on him.”

Spitzer represents the ACLU in a case related to Trump’s ban of AP journalists from certain government spaces, including the Oval Office and Air Force One.

— CNBC’s Kevin Breuninger and Dan Mangan contributed to this report.

Disclosure: CNBC and MS NOW are divisions of Versant Media.

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Technologies

As Fed raises rates, income investors can buy these bonds for solid yields and a portfolio cushion

Where the experts are finding income opportunities now that the Fed has increased rates.

It could be a good time for investors to lock in attractive income in bonds, although selectivity is key. The Federal Reserve hiked interest rates on Wednesday, bringing the fed funds rate to 3.75% to 4%. It also signaled one more increase by the end of the year. While the 10-year Treasury yield initially moved above 5% after the announcement, it was slightly lower Thursday at around 4.95%. Bond yields move inversely to prices. “I’m not sure we’ve seen the top in yields,” said Brian Rehling, co-head of global fixed income and digital asset strategy at Wells Fargo Investment Institute. “I think the Fed probably has more work to do.” Bond yields, particularly on the 10- and 30-year Treasurys, had already been moving higher prior to the Fed decision, thanks to concerns about inflation, bond supply from artificial intelligence companies and the rising government deficit. Investors seeking total return, which includes price appreciation and income, may want to stick with equities right now since bond yields are expected to move higher, said Rehling. However, income-seeking investors can snap up some solid yields. “If you don’t care as much about the market price movement, and you can pick up 5%-plus yield 
 in investment grade or high yield [bonds],” he said, “that’s attractive because even if you have some price deterioration, you do have the coupon that cushions your total return.” Matthew Palazzolo, senior investment strategist at Bernstein Private Wealth Management, also thinks the recent move higher in Treasury yields is a great opportunity for income investors. “That just pushes up overall rates and provides them with a nicer amount of income. And importantly, and as we’ve been saying for our clients, this provides an attractive entry point,” he said. Income opportunities Investment-grade corporate bonds make a lot of sense right now because the economy is expected to continue doing well and corporate fundamentals remain strong, Rehling said. Investors can also add some exposure to high-yield, but they should stick with higher-rated companies since the elevated yields are going to be a drag on the weakest names, he added. He would also stay with shorter-maturity bonds, two years or less — and no more than five years. For its part, the UBS chief investment office sees select opportunities across regions and market segments. “Investors should calibrate both credit risk and duration to their objectives and investment horizons,” wrote Ulrike Hoffmann-Burchardi, chief investment officer for the Americas and global head of equities at UBS Financial Services. He suggests investors consider selectively adding duration in high-quality bonds. “Alongside attractive income, these securities have scope for price gains if tighter monetary policy slows growth or reduces longer-term inflation expectations, leading yields to decline” as bond prices rise, he said. Investment-grade corporates offer attractive income at intermediate maturities, while higher-risk credit — such as high-yield and emerging market bonds — should have short-dated exposure, he added. Tax-free yields This is also a good time to buy municipal bonds, said Bernstein’s Palazzolo. Munis are free of federal tax, and, if the holder lives in the state in which the bond is issued, exempt from state taxes as well. “To buy municipals here, yielding the levels that they are, [you are] not only starting with a nice beginning level of income, but even if rates begin to move higher still, you’re protected against that duration because you’re collecting a good amount of income,” he explained. He tends to favor muni portfolios that have a duration of about six years, with nice income and little interest-rate sensitivity. No ‘immediate’ return to 60/40 In addition to income, bonds may also provide ballast in broader portfolio. “Higher starting yields reinforce bonds’ role as a key source of portfolio income, while high-quality bonds can provide valuable diversification if economic growth slows,” Hoffmann-Burchardi at UBS said. Goldman Sachs is wary of the 10-year Treasury right now and doesn’t see an immediate return to a traditional 60/40 portfolio. “We see a case for a return to more ‘normal’ strategic bond allocations but the tactical case for adding long-dated bonds is mixed,” Goldman analyst Christian Mueller-Glissmann said in a note Thursday. Energy bottlenecks and central bank policy will likely drive both bonds and stocks in the near term, with rate relief supporting both but yield increases weighing more on equities. “That said, over longer horizons, higher starting yields should lift optimal bond allocations from the unusually low levels of the past five years towards historical norms,” he wrote.

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– Use profiles to select personalised content 231 partners can use this purposeContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

– Measure advertising performance 912 partners can use this purposeInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

– Measure content performance 403 partners can use this purposeInformation regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

– Understand audiences through statistics or combinations of data from different sources 575 partners can use this purposeReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

– Develop and improve services 683 partners can use this purposeInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

– Use limited data to select content 179 partners can use this purposeContent presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

These Cookies and SDKs are used to collect data about your browsing habits, use of the Services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering targeted advertising content, both on our Services and on third party sites. Third-party sites and services also use Targeting Cookies to deliver content, including advertisements relevant to your interests on the Services. If you reject these Cookies or SDKs, you will see less relevant advertising.

Data collected under this category through Cookies and SDKs can also be used to select and deliver personalized content, such as news articles and videos.

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