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iPhone 14 Pro vs. Galaxy S23 Ultra: My Thoughts As An Ex-Android Lover

Do I regret switching to Apple?

This story is part of Samsung Event, CNET’s collection of news, tips and advice around Samsung’s most popular products.

Five months ago, I went from being a die-hard Samsung Galaxy fan to a sellout iPhone owner. Since then, I’ve fully adapted to the world of Apple and have been basking in the perks of features like AirDrop and iMessage (mostly to the delight of my friends, who were sick of my green texts). 

But I still have a soft spot for Galaxy phones, and when Samsung unveiled the S23 lineup in February, I was eager to see how the top-of-the-line S23 Ultra would compare to my iPhone 14 Pro. So I got my hands on one and began using the phones side by side to compare everything from the cameras to battery life to overall design — and to see whether I’d have any regrets about switching to the «dark side.» Here’s what I found.

The Galaxy S23 Ultra’s display vs. Apple’s Super Retina screen

First things first: I have an iPhone 14 Pro, and not a Pro Max, so the Ultra’s massive screen definitely stands out in comparison. I never feel like I need a bigger screen than what I get on my 14 Pro, but it definitely doesn’t hurt to have that larger display when I’m watching a YouTube video or streaming a show — or spending too much time on TikTok. 

The trade-off to having that larger screen is trying to fit it in my pocket and having to carry something a bit bulkier. Still, it’s a pretty sleek phone for all that real estate.  

The display quality on both phones is stellar, and I don’t see much of a quality difference between the two. Right out of the box, the S23 Ultra has a nice bright display, which you can achieve on the iPhone by turning off True Tone (a feature that adjusts the color and intensity of your display depending on your environment). If the brightness on the Ultra is too much, you can inversely mimic the effects of True Tone by going into Display settings and either toggling on Eye comfort shield or going to Screen mode and selecting Natural. You can also play with the White balance scale. Images on the iPhone look slightly sharper, but colors pop a bit more on the S23 Ultra. Overall, though, there’s really not much of a difference between the phones.

Galaxy and iPhone keyboards

The keyboard on the Galaxy S23 Ultra (right) places numbers above letters, so you don’t have to hop between the two.

John Kim/CNET

There’s one aspect to having an iPhone that I haven’t quite made peace with yet, and it’s the keyboard. I’m glad Apple added Slide to Type with iOS 13 a few years ago, followed by haptic feedback on the keyboard with iOS 16 (finally), because those are features I loved on Android. But I still get frustrated that I have to switch between numbers and letters when I’m typing on the iPhone. Meanwhile, on the Galaxy, the numbers sit just above the letters, so you can select them more quickly, the way you would on a laptop keyboard. You can download different keyboards on the iPhone like Gboard, but it’s not the same. I’ll admit that’s a minor complaint, but I do think the user experience would benefit from Apple taking a page from Android’s book — you know, like they’ve done many times before. Moving on….

The Galaxy S23 Ultra’s battery life is next level

I’ve had my iPhone for a few months now and thankfully haven’t seen any noticeable drops in battery life yet. My phone still lasts a full day of heavy use, but I always need to charge at the end of the day.

The Ultra’s battery is next level. I can go a full day of use and still have some juice left over. That’s not surprising, given the S23 Ultra has a 5,000-mAh battery. Apple doesn’t share battery capacity for its phones, but says the 14 Pro has up to 23 hours of video playback. An iFixit teardown found the iPhone 14 Pro has a 3,200-mAh battery. 

Samsung Galaxy S23 UltraSamsung Galaxy S23 Ultra

The battery that keeps going.

James Martin/CNET

Even though the Ultra has a bigger battery, Apple is actually able to crank out more efficiency from its batteries thanks to iOS and its own A-series chips. Meanwhile, Android has to work with a variety of devices running different processors, so it becomes more important to have that bigger battery.

Specs and logistics aside, I’m amazed by the Ultra’s battery life, as was CNET’s mobile reporter Lisa Eadicicco when she reviewed the Ultra.

The S23 Ultra’s 200-megapixel camera

Camera quality is the most important aspect of any phone for me. I take a lot of pictures and videos for work and social media, including for my very niche tea account on Instagram. The camera on the Galaxy phones kept me in the Samsung family for a decade, so I was eager to compare the S23 Ultra’s cameras to the iPhone 14 Pro’s. 

What I noticed right away is how much more saturated photos on the Ultra are. In most cases, that saturation adds a nice color boost to images and makes them stand out more. Pictures of my colorful teacups look even more vibrant on the Ultra. Sometimes, that saturation can be a bit overwhelming and makes photos look unnatural, as if there’s a filter on them. But other times, it makes colors and subjects stand out, in a good way.

A floral teacup and saucer taken with the Samsung Galaxy S23 UltraA floral teacup and saucer taken with the Samsung Galaxy S23 Ultra

The Galaxy S23 Ultra’s 200-megapixel sensor brings out details and color in this decorative teacup.

Abrar Al-Heeti/CNET

The 200-megapixel sensor on the Ultra punches up color and detail even more. A picture I took of a decorative teacup emphasizes the intricate floral design and gold trim and another image of a Klay Thompson mural shows vivid blues and yellows. 

Not all moments are made for a 200-megapixel sensor, though. In another image taken outdoors, the sensor removed a few too many highlights, so it was harder to see detail and make sense of what’s going on. 

Overall, I appreciate the softness and brightness of photos on the Ultra. Shadows on the iPhone are often a bit too harsh and give some images a darker overtone. An image of the sky on the Ultra will look nice and bright, while on the iPhone, there might be distracting shadows under clouds. The Ultra’s softness and brightness also make for more flattering selfies. You can adjust the iPhone’s camera settings and play around with things like contrast, tone and color temperature, and even mimic photography styles on the Galaxy (and vice versa), but I do wish the iPhone just automatically adjusted for things like shadows a little better. 

The camera feature that surprised me most was Portrait mode. I think of Portrait mode on the iPhone as the gold standard. The subject is usually in perfect focus, the background is smoothly blurred and the colors are more natural looking. But I noticed there’s something the Ultra did better than my iPhone. I took a picture of my friend while she had sunglasses on top of her head, and the iPhone struggled to keep the bridge and sides of the glasses in focus, while the Ultra didn’t. It’s that small detail that shows how far Portrait mode has come on Galaxy phones. I still prefer the look of iPhone portraits because of the lower saturation, and you can catch a bit more detail in the background, which is nice.  

Portrait mode on iPhone 14 Pro vs Galaxy S23 UltraPortrait mode on iPhone 14 Pro vs Galaxy S23 Ultra

The picture on the left was taken with Portrait mode on the iPhone 14 Pro, while the one on the right was taken with the Galaxy S23 Ultra. If you look closely, you’ll nice the iPhone blurs the bridge and sides of the glasses, while the Ultra doesn’t.

Abrar Al-Heeti/CNET

Does the Galaxy S23 Ultra beat the iPhone at video?

Given the popularity of TikTok and Instagram Reels right now, video is a huge focus for both Apple and Samsung — and also important for folks like me who take a lot of videos. Since switching to the iPhone, I’ve seen an uptick in the quality of my videos. The colors are more natural and the images sharper. Cinematic mode makes subjects pop and lends a more professional look to my content. Samsung has its own Cinematic mode equivalent, called Portrait video. It also does a great job of blurring the background, but objects and people look a little less defined than they do on iPhone.  

One area where the Ultra is a clear winner is with video stabilization. Even walking down the stairs, the footage is incredibly smooth, as if you’re using a gimbal. With the iPhone, you can still sense each step being taken, and there’s a lot more movement. 

The S23 Ultra’s design vs. iPhone 14 Pro 

Let’s be honest: the iPhone’s camera bumps are ridiculous. The Ultra is a breath of fresh air because the cameras don’t stick out as much, so it wobbles less when you set it down. 

The S Pen on the Ultra is a fun extra, though I never found myself reaching for it. There’s not much I want to write by hand, and I can just tap the screen for pretty much all functions. Still, I’m glad the legacy of the retired Galaxy Note series lives on. 

Samsung Galaxy S23 UltraSamsung Galaxy S23 Ultra

The S Pen returns on the Galaxy S23 Ultra.

James Martin/CNET

The in-screen fingerprint reader was a favorite feature of mine on my Galaxy phones, and it’s nice to have that option again while using the Ultra. I missed it when I first switched to the iPhone, but Face ID is solid enough that I quickly got over it. Unlocking both phones has been seamless.

The Galaxy S23 Ultra’s price is the same as the iPhone

The S23 Ultra is $1,200 for 256 GB of storage and is priced similarly to the iPhone 14 Pro Max with the same amount of storage. The smaller iPhone 14 Pro is $1,100 for 256GB. Whether you’re a Galaxy fan or an iPhone lover, $1,200 is a lot. But in this case, you get what you pay for.

Galaxy S23 Ultra vs. iPhone 14 Pro final thoughts 

iPhone 14 Pro and Galaxy S23 Ultra camerasiPhone 14 Pro and Galaxy S23 Ultra cameras

Those camera bumps on the iPhone 14 Pro feel a little excessive.

John Kim/CNET

It’s been fun to revisit a world I’ve abandoned and compare the iPhone I have now to the one I could’ve had if I’d stayed in the Galaxy family. While there are aspects to the S23 Ultra that I appreciate, like brighter and more colorful images, better video stabilization and incredible battery life, there are advantages to having an iPhone that go beyond specs that’ll likely keep me in the Apple ecosystem for a while. Features like Airdrop and iMessage have made the user experience more seamless. And I don’t know if I could give up the iPhone’s video quality for anything else.  

Still, I know that if I want to take a picture that makes people’s jaws drop, I’ll likely reach for the S23 Ultra. Then I’ll wait for the look of shock when I tell them it wasn’t taken with an iPhone.

Check out the video above to see more of my experience trying out these two phones, along with some side-by-side examples of photos and videos taken on each. 

Technologies

I Used to Dread Transferring My Data to a New iPhone, Until I Learned the Right Steps

These are the best no-hassle approaches to safely moving your information between phones, even including Android.

I’ve been shuffling my personal data from iPhone to iPhone since the very first model. I’d get anxious about whether I was moving everything over safely, or if I’d need to start over and lose hours of waiting. Because when you get a brand-new phone, you’d rather spend your time configuring the most important settings the way you like, or exploring new features, like Apple Intelligence. 

Fortunately, it’s easier than ever to shift data to a new iPhone from the phone you have now — even if it’s an Android model.

I’m here to break down the four ways to easily transfer your data from your old phone to your new iPhone, whether you’re starting with a new iPhone 16 or a different model replacing your old device.

If you’re upgrading your current phone to the latest operating system, here’s how to download iOS 18, and here’s our review of iOS 18. And if it’s an iPhone 15 Pro or later, get up to speed on what Apple Intelligence offers.

For more, explore a bunch of hidden iOS 18 features, and learn everything you can do with the iPhone 16’s new camera button.

Read more: A Billion Pixels a Second: A Rare Look Inside Apple’s Secret iPhone 16 Camera Labs

Apple’s iPhone 16, 16 Plus Show Off Bolder Colors and Buttons

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1. Restore from iCloud

During the setup process, you’ll be asked if you want to directly transfer apps and information from your old iPhone to your new one using Quick Start. This feature was first rolled out with iOS 12.4, so if it’s been several years since you’ve upgraded phones, it’ll be the first time you’ve seen the option. The easiest and quickest method to set up your new iPhone is to restore from a recent iCloud backup. As you walk through the initial setup process, tap Restore from iCloud Backup, sign in with your Apple Account (previously called Apple ID before iOS 18) and then pick the most recent backup of your old iPhone. 

If the backup is more than a day or two old, take an extra few minutes to create a new backup. To do so, open the Settings app on your old phone, search for iCloud Backup in the Search field at the top of the screen and then click the matching result. Click Back Up Now to update the cloud backup.

Once that finishes, go back to your new iPhone and select the backup you just created as what you want to use to restore from. 

Your phone will then restore your settings and preferences, and you’ll be able to start using it in about 15 minutes. It will continue downloading your installed apps in the background. 

Once everything is restored, you’ll need to sign back into any accounts you added to your phone, as well as go through your apps and make sure you’re still signed in. 

2. Apple direct transfer

If you do not have a recent iCloud backup or your Internet connection is slow, you can transfer everything from iPhone to iPhone, either wirelessly or via cable. When the Quick Start process asks for the source, choose the direct transfer option.

Make sure you have both phones (preferably plugged in and charging to ensure they don’t run out of battery), a Wi-Fi connection and enough time for the process to finish — it could take over an hour. You can speed up that process by connecting both phones using a USB cable, but note that you might need an adapter if your current phone is an iPhone 14 or earlier with a Lightning port. Apple has more details on how to make a wired transfer work.

The more information you have on your phone, like photos in your camera roll, the longer it will take. When the transfer starts, the phones will show you a time estimate. Every time we’ve used this tool, that estimate has been accurate within a couple of minutes. It’s worth taking the time if you don’t use Apple’s iCloud service to back up your phone.

3. Use a Mac or PC

The method I use with every new iPhone is to restore from an encrypted backup using a Mac or PC. Not only does this process transfer all of your apps, settings and preferences, but it also means you don’t have to sign into the countless apps you have on your phone. 

Before you can use this method, you’ll need to create an encrypted backup of your current iPhone. I know that may sound intimidating or overly complicated, but it only means you have to check an extra box and enter a password. 

On a Mac, you’ll use Finder to back up your old iPhone. We outlined the steps when Apple killed iTunes. Just make sure to check the Encrypt backup box and enter a password you’ll remember when prompted. Let your Mac go to work, creating a backup file. It will let you know when it’s done. 

On a PC, you’ll need to use iTunes (it’s not completely dead) to create a backup. That process is explained here. Again, you’ll need to make sure the Encrypt backup box is checked and enter a password. 

To restore your new phone, open Finder or iTunes, and connect your phone to your computer. Click Trust when prompted, and then follow the prompts, selecting the backup you just created as what you want to use to restore the phone. You will need to enter the backup’s password before the process begins, so make sure you don’t forget it. 

Once it’s done, your new phone will be an exact copy of your old phone and you won’t have to spend any time signing into apps or random accounts. 

4. Move to iOS for Android users

Apple doesn’t have many Android apps listed in Google’s Play Store, but Move to iOS is one of them. This free app will connect your Android phone to a new iPhone and allow you to transfer the most important information from one phone to the other. 

Here’s the entire step-by-step process, as well as some caveats, like the fact that it won’t transfer any locally stored music or PDF files. 

Apple said it has redesigned Move to iOS to make it faster and easier to migrate from your Android phone to your new iPhone. The company goes on to say it has sped up Wi-Fi migration with transfer speeds up to 5GHz, and you can use Wi-Fi on your iPhone to connect to your Android phone. You can also connect your Android phone to your new iPhone with a USB-C or USB-C to Lightning cable to move everything over more quickly, Apple said.

No matter the process you used to set up your new phone, you’re in for excitement and fun as you explore what it can do.

Here is what you can do with the new iPhone 16 camera button and your monthly reminder to clear your iPhone cache.

Your iPhone Wants These 11 Essential Accessories in the New Year

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Technologies

iPhone 17 Pro Rumors and Leaks: Here’s What We’ve Learned So Far

There’s plenty of speculation about the newest iPhone Pro’s release date and specs, plus how tariffs could affect the price.

Although the rumored iPhone 17 Air might be getting plenty of attention right now — so much thinner — the potential trade-offs of a scaled-back camera and reduced battery life could leave you eyeing the next pro model instead, likely called the iPhone 17 Pro.

Speculation about the iPhone 17 started before the iPhone 16 was even released, but the details are likely to solidify as we approach the release date for the new iPhone. Here’s what we’ve heard so far.

iPhone 17 release date: When is the next iPhone coming out?

Over the last several years, Apple has consistently announced its new phones in the first half of September. This will likely be the case with the full iPhone 17 lineup, with the exception of the iPhone 17E, which could arrive in early 2026, according to Apple analyst Ming-Chi Kuo and a report from The Information.

The iPhone 17 lineup may be the last to follow this fall-release model. Starting with the iPhone 18, Apple will reportedly split its phone releases so that lower-cost iPhones launch in the first half of the year and the higher-end pro models become available later in the year. But that isn’t expected to happen until 2026, so you can likely still expect the iPhone 17 Pro to become available this fall.

Preorders for a new iPhone typically begin the Friday after the announcement, with the phone shipping a week later.

iPhone 17 Price: Will tariffs increase the cost of the next iPhone?

President Donald Trump has raised, lowered and paused tariffs a dizzying number of times since February, all of which could potentially affect the cost of the iPhone 17.

Apple, which could move much of US iPhone production from China to India, has escaped many of the tariff hikes thanks to a reciprocal tariff exemption list that includes many phones, laptops and other electronics that Apple produces. 

But all the reprieves appear to be temporary, so tariffs could still potentially affect prices by the time of the iPhone 17 release.

Regardless of how tariffs play out, Apple has plans to raise iPhone prices later this year, The Wall Street Journal reports. Apple apparently plans to ascribe the price increase to better features and design costs so it can avoid incurring the wrath of Trump by pointing the finger at tariffs (like Amazon temporarily did). 

CNET Managing Editor Patrick Holland, who’s been reviewing phones for CNET since 2016, points out that the iPhone is overdue for a price bump. He noted that Apple has never increased the price for an iPhone Pro ($999) since the iPhone X was first introduced in 2017. 

So yes, you should expect to pay more for the iPhone 17, regardless of tariffs.

New iPhone 17 colors

Rumors of a new color for the iPhone started in April, when Twitter user and leaker Majin Bu (not the Dragon Ball Z character) posted that the iPhone 17 Pro and Pro Max could get a sky blue option. The latest MacBook Air models come in sky blue, which could give you some idea of the soft hue, if the iPhone goes in the same direction. 

For reference, the iPhone 16 and Plus made a splash last year when they debuted pink, teal and ultramarine color options, alongside the standard white and black. The iPhone 16 Pro and Pro Max introduced a new color, desert titanium — a restrained shade of peach — alongside the classic natural titanium, white titanium and black titanium options.

iPhone 17 Pro camera bump redesign

The iPhone 17 Pro’s camera has been the subject of multiple rumored changes, most notably that Apple could add a horizontal camera bar that spreads across the width of the phone. The front-facing «selfie camera» could also be getting an upgrade.

Back in January, Bu posted a leaked image on X suggesting that the phone could feature a pill-shaped camera bar that looked a lot like the camera bar on Google’s Pixel 9 phone.

That raised the question of whether the iPhone 17 Pro would align the three camera lenses in a single row or leave them stacked in its pyramid design, as it did with the iPhone 16 Pro.

In February, Bu posted CAD renders of what could be the iPhone 17 lineup, and Front Page Tech also shared iPhone 17 Pro renders in a video. Both showed horizontal camera bars for the iPhone 17 Pro models that keep the lens’ stacked layout. 

And as for your selfies: the front-facing camera will reportedly be upgraded from the iPhone 16’s 12 megapixels to 24 megapixels on all iPhone 17 models, according to analyst Jeff Pu.

Pu wrote in March that the iPhone 17 Pro and the Pro Max will feature a 48-megapixel telephoto rear camera, up from 12 megapixels on the iPhone 16 Pro models. That would mean all three cameras on the iPhone 17 Pro models — Fusion, ultra wide and telephoto — would be 48 megapixels.

Leaked Specs: iPhone 17 vs. iPhone 17 Pro vs. iPhone 17 Pro Max

Specs for the iPhone 17 are more grist for the rumor mill.

Display

After the backlash over Apple not updating the 60Hz display on the iPhone 16 and 16 Plus, rumors of a 120Hz display (Pro Motion) on all iPhone 17 models could be welcome news, along with possibly adding the always-on display to the baseline model. 

One feature you likely won’t see with the new iPhone 17 Pro models is an antireflective display, which CNET’s Patrick Holland called one of the best attributes of the Samsung Galaxy S25 Ultra. A source told MacRumors that Apple had to scrap plans for a more scratch-resistant display due to scaling issues with the coating process. 

Additionally, Pu said the iPhone 17 Pro Max may reduce the size of its Face ID sensor, so it could have a narrower Dynamic Island, but the other iPhone 17 models would likely stay the same size. 

Memory

Apple Intelligence and AI are likely to play more prominent roles with the iPhone 17. To support the new features, all the iPhone 17 models will step up to 12GB of RAM, tipster Digital Chat Station reported in April. Kuo has also suggested this could happen, according to Digital Trends

Considering the iPhone 16 lineup had 8GB of RAM across all models, this could be a big upgrade for the iPhone 17. 

Frame

There’s been plenty of discussion about whether the iPhone 17 Pro will ditch its titanium alloy frame for an aluminum one. The most recent rumors predict the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max will all have aluminum frames, according to Pu.

iPhone 17 battery life

The iPhone 17 Air might have to scale back on battery life to make a thinner design possible, although the latest rumor from AppleInsider is that it might use a silicon-anode battery that could help extend its battery life. However, rumors are that the iPhone 17 Pro will likely get a battery boost.

In May, Pu said the baseline iPhone 17 will likely feature Apple’s in-house A19 chip, while the Pro could have the A19 Pro chip. The iPhone 16 is powered by an A18 chip, which offers improved efficiency for better battery life.

Are new iPhone rumors and leaks to be trusted?

Here’s the part where I come in and say: Everything’s a rumor until Apple officially releases the next iPhone. Rumors and speculation leading up to the iPhone’s release are often based on insider knowledge or leaked information from teams working on the iPhone’s designs, but those designs are works in progress — not necessarily the final product.

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Technologies

Tariffs or Not, I’m Still Glad I Bought an iPhone 16 Pro Before Summer

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