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Bose QuietComfort Ultra Headphones Review: Sony Has Serious Competition

Bose’s new flagship QC Ultra Headphones make a very compelling alternative to both the Sony WH-1000XM5 and Apple AirPods Max.

Back in 2015, Bose released a set of wired earbuds called the SoundTrue Ultra Earbuds that were among my favorite sounding Bose products. They were discontinued a few years ago, but Bose has brought back the Ultra name for its new flagship QuietComfort Ultra Earbuds ($299) and Quiet Comfort Ultra Headphones, which I’m reviewing here. At $429 (£450, AU$649), the latter are Bose’s most expensive headphones to date. 

Not surprisingly, they’re very good. But are they better than Sony’s WH-1000XM5, Apple’s AirPods Max and some other «premium» noise-canceling headphones in this price range? Let’s get right into the review so I can try to answer that for you.

Bose QC Ultra Headphones design

The QC Ultra Headphones’ design is totally new. It’s sort of a cross between Bose’s previous flagship model, the Noise Cancelling Headphones 700 and the QuietComfort 45s, which have morphed into a new $350 model that Bose has simply named the QuietComfort Headphones.

The Headphones 700 had some metal parts, but the QC Ultra Headphones incorporate an aluminum yoke and arms that slide into the headband. Another upgrade is their dual-hinge design so they both fold up and fold flat, which allows them to have a smaller carrying case than the Headphones 700 and the Sony WH-1000XM5s, both of which only fold flat. Just be careful not to get your finger caught in the Ultra’s hinge, which I did a couple of times and got an unpleasant pinch. 

The headphones feel durable and are surprisingly lightweight at 254 grams, just a couple of grams more than the Headphones 700. The Sony WH-1000XM5 weigh 249 grams, while the much heavier AirPods Max tip the scales at 385 grams.

The Bose QuietComfort Ultra Headphones have a mix of physical buttons and touch controls
The Bose QuietComfort Ultra Headphones have a mix of physical buttons and touch controls

Bose reps told me the QC Ultras are designed to fit a wider range of head types and like other Bose headphones, they’re quite comfortable to wear. They did clamp slightly more than the Sonys, but I was able to wear them for a couple of hours straight without a problem. Like other over-ear headphones, they will steam up your ears if you wear them around in warm environments. It’s also worth mentioning that the black version of the headphones can end up showing some smudges if you have any grime on your hands or just have oily skin. The white smoke version doesn’t. 

I like their controls. The QC Ultra Headphones feature a mix of physical control buttons along with a raised capacitive touch volume strip on the right ear cup that’s easy to reach and use by feel alone. 

The main multifunction button on the headphones allows you to pause and play your audio with a single tap, skip tracks forward with a double tap and skip them back with a triple tap. Holding the button down lets you toggle through full noise canceling, an awareness mode and an immersion mode that activates full noise canceling along with Bose’s new spatial audio feature with head tracking that it calls Immersive Audio.

There’s also a touch-and-hold gesture for the volume strip that’s customizable as a shortcut. You can choose to map it to one of four functions: hear battery level, change Immersive Audio (cycle through still, motion and off settings), access your voice assistant and resume Spotify.

Bose QC Ultra Headphones features

While Bose mentions that both this over-ear Ultra model and its new QC Ultra Earbuds feature «world-class noise cancellation» — and they certainly do — the real feature it’s hyping this go-round is Immersive Audio, its custom version of spatial audio. Bose says Immersive Audio «goes beyond special effects and creates a wider, more spacious soundstage so your content becomes multi-dimensional and layered, regardless of the audio platform or device.»

Like other headphones that feature spatial audio — Apple’s latest AirPods, for instance — the QC Ultra Headphones and QC Ultra Earbuds have two spatial audio modes: one «still» mode without head-tracking engaged and a «motion» mode that uses head-tracking and allows the audio to «move with you, so it’s always in front of you.» Bose says it works with movies and any stereo track, but it’s really designed for music listening. 

Using the Immersive Audio feature does widen the soundstage, creating the illusion that your audio is more outside your head. It works better with some tracks than others, but it does open the sound a bit, giving it an airier quality. 

The Bose QC Ultra Headphones have a dual hinge design and fold up and flat
The Bose QC Ultra Headphones have a dual hinge design and fold up and flat

Most people will probably choose to mostly leave it on, but the downside is that engaging it does impact battery life significantly. The headphones are rated for up to 24 hours of battery life at moderate volumes levels with noise canceling on. But the number dips to 18 hours with Immersive Audio engaged.

The aware mode is equivalent to Apple’s transparency mode, and it sounds quite natural with almost no audible hiss. There’s also a new ActiveSense feature that kicks in some ANC should the sound get too loud around you (a horn blast, for instance, or a construction worker’s jack hammer). That’s similar to the AirPods Pro 2’s Adaptive Audio feature that isn’t available for the AirPods Max because it requires Apple’s H2 chip, which isn’t present in that model.

As I said, holding down the multifunction button allows you to toggle through three sound modes. I mentioned the default sound modes, but you can add additional sound modes in the app and then designate three of them as favorites so you can easily toggle through them. When creating a sound mode, you simply customize the level of noise canceling you want (anywhere from none to max) and decide whether you want Immersive Audio (still or motion) activated and wind noise reduction on or off. You can also tweak the sound profile with the app’s equalizer. 

Thanks to wear sensors in the ear cups, when you take the headphones off your ears, your audio will pause and resume playback when you put them back on. Beyond that, if you set your headphones down somewhere and forget to turn them off, they’ll go into a sleep mode to conserve battery life. You also have them completely turn off after a set period of time. The default setting is 24 hours, but you can change that in the Bose Music app to as little as five minutes. That sleep mode is similar to the AirPods Max’s power saving features.

Wearing the Bose QuietComfort Ultra Headphones in New York City

While the QC Ultra Earbuds still lack multipoint Bluetooth pairing — Bose is still working on adding that feature — which allows you to connect to two devices simultaneously and switch audio between them, both the QC Ultra Headphones and QC Headphones have it. I was able to switch back and forth between the audio on an iPhone 14 Pro and an Android device without any issue. The headphones will also pair with your computer, but computer Bluetooth audio can be more finicky, especially with older Windows PCs and Macs. 

The QC Ultra Headphones and QC Ultra Earbuds are equipped with Bluetooth 5.3, while the new QC Headphones use Bluetooth 5.1 and lack Bose’s Immersive Audio feature. 

Finally, both the Ultra models are LE Audio ready, which means they can be upgraded via a firmware update to include LE Audio features such as Auracast that would allow you to tune into audio broadcasts over Bluetooth, say from a TV at your gym. The LE Audio standard also includes support for the LC3 audio codec.

Modest improvements to already very good sound quality

I spent some time comparing the sound quality of the QC Ultra Headphones to that of the Sony WH-1000XM5 and AirPods Max. While the QC Ultra Headphones have the same drivers as the Headphones 700, the Ultras’ sound has improved from the 700’s. It’s not a huge improvement, but the Ultras’ seem slightly cleaner sounding and more revealing, with deep but well-defined bass. Since they feature the same drivers, most of the audio quality gains come from a more powerful chipset, which has improved digital processing power. Bose also has a feature that optimizes the sound for your particular ears.

Both the Sony XM5 and AirPods Max are excellent sounding headphones and sound quality is subjective, as everybody has different ears and different musical tastes. But I’d say this Bose is a touch ahead of both the Sony and the AirPods Max for sound quality. The Sony has a slightly warmer sound profile, and the Bose just comes across as slightly more natural sounding than the AirPods Max. By that I mean it sounds slightly more accurate. 

The QC Ultra Headphones go into a sleep mode when you take them off your head

Using the Immersive Audio mode does open up the sound, giving it an airier quality. Everything sounds a little more dynamic and vocals come forward a bit and there’s a bit more separation between instruments with more sparkle in the treble. When you switch back to stereo mode, everything sounds a little duller. You ears eventually adjust and you don’t notice as much, but the natural tendency will be for people to engage the Immersive Audio (whether you choose the still or motion mode is another matter). 

For testing, I mainly leave the equalizer at the default flat setting. It’s only a three-band equalizer — you can choose from a few presets or adjust the sliders yourself. Ideally it would be a five-band equalizer, but in years past, Bose didn’t allow you to adjust the sound (there was just the Bose signature sound), so having even this amount of control is a big plus. 

The headphones are fairly well-balanced in the default setting. Like Beats, Bose used to get criticized for having some bass push, but that’s not the case anymore. The bass is powerful but not overpowering and it remains tight, even at higher volumes. 

I used a few streaming services, including Apple Music, Spotify and Qobuz to listen to tracks and I also plugged the headphone cable in to have a listen in wired mode, both with and without a headphone amp. I didn’t really notice a bump in sound in wired mode, but I need to run some more tests to be sure. 

I listened to an eclectic mix of music. Tracks included Spoon’s Knock Knock Knock, Athletes of God’s Don’t Wanna Be Normal, Orbital’s Dirty Rat, Bjork’s Hollow, Drake’s Passionfruit, Pixies’ Vault of Heaven, Florence and The Machine’s Choreomania and various Foo Fighters tracks. The headphones seem well-suited for listening to a variety of music genres. 

What I don’t like

I was slightly disappointed the headphones don’t feature USB-C audio. You get a headphone cable for wired listening, which will come in handy for air travel. But with most smartphones now missing a headphone jack, it’d be nice to be able to plug a USB-C cable directly into your phone and have an all-digital wired connection for listening to lossless audio tracks. The Beats Studio Pro and some other headphones offer that feature. And now Android devices and the latest iPhones have USB-C connectivity.

I have one other small gripe. Bose has been using Qualcomm chipsets in its recent headphones, and it says both new QC Ultra models feature Qualcomm’s Snapdragon Sound Technology Suite (QCC5181 chipset) and have support for the aptX Adaptive audio codec, including lossless and low-latency capabilities for Android and other devices that offer aptX compatibility. There’s also Swift Pair for Android, while Apple users get the AAC audio codec, which is also compatible with Android devices. But I had some problems getting aptX to work because it turns out that some leading Android smartphone manufacturers, including Google and Samsung, have stopped paying the licensing fees for aptX.

I paired the headphones with a Google Pixel 7, which supports aptX audio, but it defaulted to the AAC audio code for HD Audio even after I accessed developer mode. (With Android devices, you sometimes have to turn on developer mode to gain access to additional audio codecs.) When I paired them with a Samsung Galaxy Z Flip 5, which is powered by Qualcomm’s Snapdragon 8 Gen 2 chipset, the same thing happened. However, when I connected them to an Asus ROG Phone 6, another Snapdragon-enabled phone, I was able use aptX Adaptive. This inconsistent support is more of a Qualcomm problem than a Bose problem (how can a phone that uses Qualcomm’s top Snapdragon chipset not also support aptX?), but it does impact folks who buy these headphones expecting them to support aptX streaming when in fact it’s not supported by market-leading Android handsets like Samsung’s Galaxy devices.

Great noise canceling and excellent voice-calling performance 

I’ll finish by talking about the noise canceling and voice-calling performance. As I said, Bose isn’t talking up the noise canceling as much as it usually does. Maybe that’s because it’s as good as it is and speaks for itself. You can argue over whether Sony or Bose has better noise canceling — and Apple’s is also excellent — but I wore these in the raucous streets of New York and the headphones really muffled everything around me, including people’s voices. It’s top-notch.

Voice-calling performance is also excellent. I was told they have five microphones in each earcup (four external and one inside the earcup) that help drive both the noise-canceling and voice-calling performance. While I was slightly disappointed with how much background noise the QC Ultra Earbuds let in, that wasn’t an issue with these full-size Ultras. Even in noisy environments, callers said they heard only minimal background noise while my voice came through clearly. 

If you want to get a sense of the QC Ultra Headphones’ voice-calling performance, I show a test call in my companion video review of these headphones, so check that out. 

Why should I get these instead of the AirPods Max?

The AirPods Max are excellent headphones with a uniquely premium design that I rated highly and continue to recommend despite their elevated price. That said, they obviously appeal only to Apple users, while headphones like the Bose QC Ultra Headphones and Sony WH-1000XM5 are more platform-agnostic and have a appeal for both iOS and Android users.

It’s also worth noting that the AirPods Max are almost three years old and are probably due for an upgrade in the coming year. And while they’re surprisingly comfortable given how much they weigh, they’re still pretty heavy and don’t come with a headphone cable for wired listening (you have to purchase the cable separately). On top of that, the QC Ultra Headphones’ case is better than the controversial case that’s included with AirPods Max. The Bose also has slightly better noise canceling and may also have a slight edge for sound quality, depending on your audio tastes. And the Bose does cost a little less. 

Why should I get these instead of the Sony WH-1000XM5?

This a bit of a trickier question because I still like the WH-1000XM5s a lot — we gave them an Editors’ Choice award in 2022. The Sony is arguably a touch more comfortable than the Bose and also features excellent sound, great noise canceling and best-in-class voice-calling performance. But the Bose headphones both fold up and fold flat, so their carrying case is smaller, and the Bose arguably has slightly better sound and perhaps a touch better noise canceling. I think the Sony has a slight edge for voice calling but it’s not by much.

I prefer that the Sony has support for Sony’s LDAC audio codec (rather than aptX) and like Sony’s Speak-to-Chat feature that automatically pauses your audio and puts the headphones in transparency mode when you talk to someone, enabling you to have a conversation without taking your headphones off. Apple brought a similar feature to the AirPods Pro 2 — it calls the feature Conversation Awareness — but not the AirPods Max.

Bose’s companion app is more user-friendly than Sony’s, and the new Immersive Audio feature does offer some sound enhancements. How much is debatable, but it’s better than than Sony’s 360 Reality Audio simply because it works with any stereo tracks — not just tracks encoded for 360 Reality Audio.

When all is said and done, the Bose has the slight edge in my book, but the Sony will get the better discounts because it’s been on the market for more than a year and will hold a price advantage over the Bose until it also goes on sale. 

Bose QC Ultra Headphones final thoughts

Despite the fact that Bose made a bad decision when it moved away from its QuietComfort branding in 2019 when it released the poorly named Noise Cancelling Headphones 700, that headphone does have a lot of fans. The QuietComfort Ultra Headphones may not be a huge upgrade over the 700 (it has the same drivers after all), it does offer some meaningful improvements both in terms of its design and performance. If I were a 700 owner, I wouldn’t be in a rush to run out in buy if my headphones were still in good condition, but I’d certainly be tempted to upgrade if and when the Ultras go on sale. 

I do think the QC Ultra Headphones are a compelling alternative to the Sony WH-1000XM5s and Apple AirPods Max, and also hold a slight edge over such premium models as the Bowers & Wilkins PX7 S2E ($400), another very good set of headphones. If these models are a little out of your price range, the Sennheiser Momentum 4 Wireless, which have dipped to as low as $250 in a sale, are an option. So, too, are the Beats Studio Pro, which dropped to $180 for fall Prime Day and should see discounts during the holidays.

But if you’re looking for the best noise-canceling headphones, the Bose QC Ultra Headphones are certainly at or near the top of the heap, even with their small downsides. Hopefully, over time they’ll get even better with a few firmware upgrades.

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US Wants Judge to Break Up Google, Force Sale of Chrome: Here’s What to Know

OpenAI, Perplexity AI and Yahoo have expressed interest in buying Chrome, as Google’s legal battle escalates. Here’s what it could mean for the future of the web.

The US Department of Justice and Google are facing off in court over allegations that company is illegally maintaining its dominance in the search engine market. As a result, the DOJ is advocating for Google to sell off some of its key assets, including its Chrome browser. The hearings began April 22 and are expected to last three weeks.

This proposal has attracted interest from several tech companies, including OpenAI, Perplexity AI and Yahoo, all expressing willingness to purchase Chrome should the court mandate its sale.

The case could change how tech companies do business, as well as how people find answers to their online search queries. Government lawyers made their case in opening statements Monday, saying that Google should be forced to sell Chrome, its web browser, which pushes people to the Google search engine.

The company should also be forced to help rival search engines that it has unfairly kept out of competition, Justice Department lawyer David Dahlquist said.

«This is the time for the court to tell Google and all other monopolists who are out there listening, and they are listening, that there are consequences when you break the antitrust laws,» Dahlquist said, according to The New York Times.

Google counters

Google’s lawyers say that any remedies should only consider the company’s deals with companies such as Apple, Mozilla and Samsung to make it the default search engine for smartphones and other devices.

«Google won its place in the market fair and square,» said company attorney John Schmidtlein, according to NBC News.

Judge Amit P. Mehta, of the US District Court for the District of Columbia, is now hearing arguments and executives from major tech and artificial intelligence companies have been testifying. 

Mehta is the same judge who ruled in August that Google illegally maintained a monopoly in search. That trial, held last year, took 10 weeks and was years in the making.

«After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,» Mehta wrote in the August decision. «It has violated Section 2 of the Sherman Act.»

After Mehta hears arguments, he’s expected to order remedies by the end of summer.

Google is currently the king of online search, with more than 89% global market share, according to GlobalStats, down slightly from 91% last summer.

A representative for Google referred CNET to the company’s online statement from before the hearings began. In it, company vice president Lee-Anne Mulholland says such sweeping remedies would harm America’s economy.

Mulholland calls the action «a backwards-looking case» and says the DOJ proposal would make it harder for users to get to preferred services, would prevent the company from competing fairly and would force Google to share users’ private search queries with other companies.

OpenAI, Perplexity and Yahoo want to buy Chrome

On Tuesday, OpenAI executive Nick Turley testified that his company would be interested in buying the Google Chrome browser if the company is forced to sell it. 

He also said that ChatGPT, OpenAI’s artificial intelligence chatbot, is «years away from its goal of being able to use its own search technology to answer 80% of queries,» according to Reuters. Turley also testified that Google declined an attempt by OpenAI to use Google search technology within ChatGPT.

Two other companies have also expressed interesting in buying Chrome — Perplexity AI and Yahoo. 

Perplexity’s chief business officer, Dmitry Shevelenko, expressed interest in purchasing Chrome in court. 

Yahoo’s general manager of search, Brian Provost, also testified that the company is interested in acquiring Chrome. Yahoo has been developing its own browser prototype but believes that purchasing Chrome is a faster route to increasing its search market share, according to The Verge.

Potential outcomes

Many things could happen to Google, including a breakup of the company. If such a penalty were instituted, it might involve breaking off the Chrome browser or Android smartphone operating system parts of the company. 

The DOJ wants to prohibit Google from entering into exclusive agreements that makes its search engine as the default on devices and browsers. The Department of Justice also wants Google to share certain user data with competitors to level the playing field.

This would be the government’s first attempt to dismantle a company for illegal monopolization since its unsuccessful efforts to break up Microsoft two decades ago.

Google could also be forced to make its data available to competitors or abandon the controversial economic deals that made the Google search engine the default on devices such as the iPhone.

Why does this matter?

Google is not the only company facing legal issues. Major tech companies Apple and Amazon are also facing antitrust lawsuits. An antitrust trial against Meta, owner of Facebook, Instagram, Threads and WhatsApp, began April 14.

The trial could also affect the burgeoning artificial intelligence era. The Justice Department has said that if remedies are not imposed on Google, it expects Google to use its AI products to further extend its monopoly.

And since the August trial, presidential administrations have changed. As the Times notes, the hearings signal that the Trump administration intends to keep an eye on the changing tech industry.

Do people switch from default search engines?

The August case focused on Google paying Apple and other companies to make its search engine the default on devices such as Apple’s iPhone. Google has said it didn’t maintain a monopoly through such agreements and that consumers could change their device defaults to use other search engines. 

Microsoft CEO Satya Nadella testified in October that the idea that people shift from one search engine to another is «completely bogus» and added «defaults is the only thing that matters in changing search behavior.»

According to the Justice Department, the Google search engine is used for nearly 90% of web searches, but the company disputes that number, the Times reports.

The Sherman Antitrust Act, which dates to 1890, prohibits activities restricting interstate commerce and competition in the marketplace, essentially outlawing corporate monopolies. It’s the cornerstone of US antitrust legislation, leading to the federal government’s breakup of late 19th century Gilded Age industrial giants.

CNET’s Imad Khan contributed to this report.

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Camera Champions Face Off: iPhone 16 Pro vs. Galaxy S25 Ultra

When photo quality is a top consideration, the best phones from Apple and Samsung are amazing. But which is better? It’s time to find out.

When you’re looking for the best camera to carry in your pocket, you need to consider today’s top-tier phones. The imaging capabilities of the iPhone 16 Pro and Galaxy S25 Ultra are among the best money can buy. And with travel season ramping up, carrying a phone may be the most convenient camera. But for photo details how do these two mobile titans compare?

To find out, I shot hundreds of photos using both phones in a variety of conditions to see which phone takes the best-looking images. What’s «best» is often down to personal perspective so while I’ll be giving my personal take on each test as a professional photographer and giving my reasons why I prefer one over the other, you may well find that you prefer the other. So have a look through the range of examples here and see if you come to a different conclusion. 

Read more: Best Camera Phone of 2025

All images shown have been taken using each phone’s default camera mode using default settings, unless otherwise stated. While images from the Galaxy S25 have been uploaded as taken, the iPhone’s images have had to be converted through Adobe Lightroom as our publishing platform doesn’t support Apple’s default HEIF image format. This process doesn’t affect the image in any way. 

Ready? Let’s dive in.

Starting out with an easy outdoor scene. Both phones have done a great job capturing an even exposure here and both images are packed with detail. It’s difficult to choose between them, but the iPhone has the edge for me as it’s achieved a slightly warmer image with more natural-looking tones. The S25 Ultra’s image looks too saturated, especially in the blue sky, which I find quite distracting. 

It’s much the same story when we switch to the ultrawide lenses on both phones. I prefer the warmer tones in the iPhone’s shot, which makes the S25 Ultra’s look quite cold by comparison. I also prefer the lighter shadows on the iPhone’s image, making it an easy win for the iPhone here. Notably, both phones are doing a good job of compensating for the ultrawide lenses at the edges (a function turned on by default on both phones); the railing remains straight in each shot and not curving as you’d typically see using a lens this wide. 

There’s almost no difference between these two outdoor scenes. The blossom looks crisp on both images, with excellent overall exposure. The iPhone’s image is again slightly warmer in tone but it’s negligible.

The Galaxy S25 takes an easy win with this image of bluebells. The colors are much more vibrant, especially in the greens on the blades of grass, which look quite washed out on the iPhone’s image. It actually looks like the S25’s camera lens is slightly polarized to reduce reflections and increase saturation, but I don’t know if that’s the case. Either way, Samsung takes the win here.

At 5x zoom things get worse for the iPhone. Despite the bluebells being reasonably far away, the phone seemed unable to achieve a sharp focus on the flowers. The S25 Ultra, meanwhile, managed to achieve a sharp image with richer colors. 

I prefer the iPhone’s image here though. It’s brighter and the warmer colors on the bricks on the surrounding buildings look much more true to life. 

The iPhone’s image is again brighter here and I prefer its colors too. The Galaxy S25 Ultra does have the edge in fine detail, though. You really need to zoom in to see it but the tiny lines on the building are slightly sharper on the S25. 

The S25 Ultra does have a physical advantage over the iPhone with its 10x optical zoom lens, which allows it to zoom in even further while still maintaining a pin-sharp image. 

You can still digitally zoom in with the iPhone to 10x, and the results aren’t bad. I prefer the colors of the S25 Ultra’s shot here, but the difference in detail isn’t that noticeable.

Zooming in close to see the fine details, the S25 Ultra’s optical zoom image definitely has a bit more clarity but the digital upscaling on the iPhone’s shot has done a great job here, as the difference isn’t immense.

iPhone 16 Pro vs. Galaxy S25 Ultra: Night modes compared

At first glance, the only real difference between the iPhone’s 5x shot and the S25 Ultra’s 5x shot is the color balance. And honestly, I don’t have a preference between the warmer tone of the iPhone or the more magenta bias of the S25. 

However, when you zoom in close to the details, the iPhone has produced a sharper image here, with an odd sort of digital blurring around the lamp post in the S25 Ultra’s image. So sometimes the S25 Ultra’s zoom is sharper, other times it’s the iPhone’s. I’m glad they’re making this easy for me. 

Again, the only real difference here is in the color balance and I don’t really know which I prefer. The exposure, noise levels and amount of detail are practically identical. 

Things changed when I switched to the ultrawide lenses, though. The S25 Ultra’s shot is definitely brighter, capturing more detail in the cobblestones in the foreground and in the buildings in the distance. The iPhone’s image is much darker overall. 

Just to confuse things further, the iPhone’s nighttime image with its ultrawide lens is noticeably brighter than the S25 Ultra’s in this example that I shot in the Arctic. I actually had to double-check the image metadata to make sure I hadn’t mixed these up, but I haven’t. The iPhone’s image has captured more light information here and produced more detail on the ice door to the right. 

The iPhone’s nighttime image is again slightly brighter here but it’s also kept the bright highlights on the pub sign under control. On the S25 Ultra’s image, those highlights are almost lost to pure white but the lovely green and yellow tones have been retained in the iPhone’s image. The colors overall are noticeably warmer on the iPhone’s shot, however, which may not be to your taste. Here, I think they work well.

But in this example, the iPhone has produced a weirdly warm-looking image that I really don’t like. Those warm colors were not present at the time of capture and it doesn’t work for the scene, especially not with such strong orange tones in the sky. The S25 Ultra’s image is much more balanced overall and it’s a slightly sharper image too. It’s a very easy win for Samsung here.

Things don’t improve for the iPhone when using the ultra-wide lens. Its image is again plagued by overly warm tones, while the S25 Ultra’s shot is both more color-accurate and brighter. 

iPhone 16 Pro vs. Galaxy S25 Ultra: Which takes better selfies?

While the Galaxy S25 Ultra’s selfie is slightly brighter, I don’t like what it’s done with the colors. My face has been made a weird shade of orange and my denim jacket is a much deeper blue than it really is. The skin tones on the iPhone’s shot are much more accurate, and its shot is sharper as well.

Both phones have a wider-angle mode for the selfie camera, although the iPhone’s seems to be a lot wider. That’s definitely worth keeping in mind if you frequently like to cram lots of friends into your group pics. You could probably squeeze at least one or two extra friends in if you used the iPhone, or have to decide who you like least and leave them out of frame if you used the S25 Ultra. Otherwise, the image differences are the same as before. 

iPhone 16 Pro Vs Galaxy S25 Ultra: Which camera is better?

I’ve written many of these comparison pieces on various generations of phones in my 14 years at CNET and I don’t remember having done one that’s felt this close. The problem is that neither phone excels consistently in one area; the iPhone 16 Pro’s ultra-wide shots aren’t as bright as the S25 Ultra’s, except on those occasions when they actually are, confusingly. I’ve taken many more images not included here that both support some of my conclusions and argue against them. Go figure.

But there are some takeaways I can give with confidence. Generally speaking, the iPhone’s colors are more natural than the S25 Ultra’s, which can sometimes look overly saturated. This has been the case with almost every Samsung phone since the company started putting cameras in them and it’s still the case today. Those looking for a more natural base image to apply your own filters and effects over will be better suited with the iPhone 16 Pro.

But that’s less the case at night, when the iPhone more consistently delivers warmer tones that look less natural than the S25 Ultra’s. So, if night photography is important to you, the S25 Ultra may be the better option. Overall, its night mode images from all lenses were brighter and sharper.

Sure, the S25 Ultra has the extended zoom range but you’d really need to know you’ll make the most of a 10x zoom to justify picking one over the other. Personally, I find the 5x zoom level a perfect sweet spot and here the phones are pretty much on par. And on those rare occasions you may want to push things further, the iPhone’s digital zoom can still deliver sharp results. 

There are other things for photographers to consider too: Apple’s ProRaw is superb and while the company’s Photographic Styles can be good for adding a creative look to your images, Samsung’s new tool for mimicking the color grade from example photos you feed it works surprisingly well — I actually think I might get more use out of that overall. I haven’t even gone into video quality either, which is a whole other article, especially when you consider both phones shoot Log video, although only the iPhone uses ProRes. 

Deciding between the phones based solely on the cameras is nigh on impossible. Which one you should get will instead come down to the bigger question of iOS versus Android; which platform you’re already using and which one will work best with other pieces of tech in your life. But for simple picture quality, you may as well toss a coin.

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