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Best Wireless Charger for 2023

These are our top picks for the best wireless chargers in 2023 for phones, smartwatches and wireless earbuds.

Even though all new iPhones and many Android smartphones support wireless charging, they rarely ever come with a wireless charging pad. That means you have to buy a wireless charger to take advantage of the feature, which is probably why you’re here, looking for recommendations for the best wireless charging options.  

You’ve come to the right place because we’ve tested a lot of wireless chargers, including Apple MagSafe wireless chargers as well as two- and three-in-one wireless charging docks and stations designed to charge multiple devices at the same time, including your Apple Watch and Apple’s AirPods and AirPods Pro (or any earbuds with a wireless charging case). We’ve even got some picks for the best portable wireless chargers and best wireless phone chargers for cars

Note that all the wireless chargers on this list use Qi wireless charging technology. However, some also support Apple MagSafe magnetic wireless charging, though only certain MagSafe compatible wireless chargers are official Apple-certified MagSafe chargers that allow you to get the maximum 15-watt charging speed for iPhones. 

All the products reviewed below have been tested by me or other CNET editors. We’ll add more of the best Qi wireless chargers to list as worthy candidates hit the market.

Best wireless chargers

Screenshot by David Carnoy/CNET

Over the years, Anker has sold a few different budget Qi wireless charging pads. There’s nothing terrible fancy about its 315 Wireless Charger, but it delivers up to 10-watt charging speeds for Android smartphones and 7.5-watt for iPhones and it does look fairly sleek with a slim design (it also has some grippy material on top so your phone doesn’t slide off).

It’s not a super fast charger, but it’s fine for those who charge their phones overnight. A USB-C cable is included, but you will need to supply a power adapter (you’ll want one that’s capable of delivering 10 watts or more to get the higher charging speeds). 

$15 at Amazon

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The latest version of Belkin’s wireless charging pad offers up to 15-watt fast charging (a power adapter and cable are included). Only certain Android phones are compatible with that 15-watt wireless charging speed, and the pad only charges iPhones at 7.5-watt speeds. It does have some rubber grips embedded into the slim puck to keep your phone from slipping of the pad. 

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The Anker 637 has a magnetic charging pad on one side and seven charging ports on the back: two USB-C, two USB-A and three standard AC outlets. The USB-C ports deliver up to a 65-watt charge when charging one device — or 45- and 20-watt if charging two devices simultaneously. So yes, you can use it to charge most laptops that charge via USB-C.

For MagSafe-enabled iPhones, the wireless charging pad charges at 7.5 watts. You can only charge Android phones if you stick a metal ring accessory (sold separately) on the back of your device and place it in the right spot. Note that this model sometimes has a $30 clippable coupon on Amazon, driving the price down to $70.

$100 at Amazon

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Available in black or white, the Belkin MagSafe 3-in-1 wireless charging stand (2nd gen) charges your MagSafe-enabled iPhone at 15 watts, the fastest wireless charging speed available for iPhones. This second-gen model also offers the faster charging speed for Apple Watches with the new fast-charging capabilities starting with the Watch Series 7 — that’s a key convenience upgrade. A third wireless charging spot is available for charging any AirPods with a wireless charging case.

Belkin also makes this is a three-in-one wireless charging pad version, but I prefer this design. Alas, three-in-one MagSafe wireless charging products tend to be expensive and this model is no exception.

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What’s cool about Anker’s 622 magnetic battery is that it’s a wireless battery that has an integrated magnetic flap that converts into a stand. You won’t get fast wireless charging from this 5,000-mAh battery (it charges at up to 7.5 watts) but it’s slim and easy to carry around. 

It charges via USB-C and if you use a USB-C to Lightning to charge your iPhone, it will charge at a faster rate of 12 watts. That’s not as fast as what a 20-watt USB-C power adapter can deliver, but it’s faster than 7.5 watts.

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The Anker 633 MagGo is a two-in-one charging stand that allows you to charge your phone (with a magnetic case) and earbuds (with a wireless charging case) at the same time. The key bonus feature is that the package includes Anker’s 621 portable battery, which you can take on the go with you as a portable wireless charger. (It doesn’t have an integrated kickstand like the Anker 622 portable battery.)

Note that even though this only offers up to 7.5-watt wireless charging speeds for iPhones, this is primarily designed for MagSafe-enabled iPhones. You can also use this with Android devices, but the case for your device would need to have a magnetic component to stick to the charger. The stand and battery are also available in black and light blue.

A 25-watt power adapter is included so this will have no trouble charging your smartphone and AirPods at the same time. You can also purchase Anker’s 621 portable battery separately for $50 should the battery start to lose its charge over time. 

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You can pick up Apple’s official MagSafe charger for around $40, or occasionally even $30 on sale. That said, this Belkin BoostCharge Pro charger pad costs a little more but has one key addition that makes it an attractive alternative: an integrated kickstand.

This is an official Made for MagSafe charger so it charges MagSafe-enabled iPhones at 15 watts, the fastest wireless charging speed available for iPhones. It’s available in black or white. Alas, like Apple’s MagSafe charger, it doesn’t come with a USB-C power adapter so you have to supply your own (20 watts or higher is recommended). 

$51 at Amazon

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If you’re looking for a three-in-one wireless charging station but don’t want to spend upwards of $100 for it, the Anker 335 foldable is a good option, though not necessarily the speediest charger. And you do have to supply your own Apple Watch charging puck to get your watch charged (there’s a holder for the puck). 

An 18-watt Quick Charge 3.0 charger is included that will allow you to charge multiple devices at the same time (smartphone, Apple Watch and earbuds with wireless charging, for example) with a maximum wireless charging speed of 10 watts for smartphones (7.5 watts for iPhones). Its foldable design does make it suitable to pack for travel.

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If you’re looking for a bigger portable battery that charges your phone wirelessly, the Baseus Magnetic Wireless Power Bank is an excellent option. It houses a 10,000-mAh battery that can charge an iPhone 14 around two times — but it’s still somewhat compact. 

The magnet is strong, and I also liked that it has an integrated flip-out kickstand, so it converts into a stand. There’s also an LED battery life indicator on back of the battery that tells you exactly how much juice the battery has left (you see the actual percentage). The Baseus Magnetic Wireless Power Bank is available in three color options with the black version currently costing a few bucks less. 

$48 at Amazon

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The Anker PowerWave 2 offers stand offers up to 15-watt charging speeds for Android devices that support fast wireless charging. The speed will dip for Android devices that only support up to 10-watt charging speeds and 7.5 watts for iPhones. You can prop your phone up horizontally or vertically in the charger. (Landscape mode is obviously good for watching movies or playing video games with an external game controller.) A power adapter is included.  

$36 at Amazon

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Mophie’s Powerstation Wireless Stand with MagSafe is currently only sold through Zagg (Mophie’s parent company) and Apple. It’s not cheap, but the versatile 10,000-mAh battery has both a stand and MagSafe charger built in also has a threaded tripod mount at the bottom. 

Since this is an official MagSafe charger, the battery charges compatible iPhones at 15 watts, making this among the fastest wireless external battery chargers out there. It will also charge the AirPods 3 and AirPods Pro models with MagSafe. If you use a USB-C-to-Lightning cable (not included) with it, you can charge at 20-watt speeds. You can also charge two devices at the same time.

Note that first-time buyers at Zagg can get a 20% off discount by supplying their email address. 

Other wireless chargers we tested

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Moshi makes some nice wireless charging products, including its Lounge Q Wireless charger stand that has «adjustable rails that let you position the charger to accommodate any device size for optimal efficiency.» It’s been out a while but is still one of the more attractive wireless chargers out there and can charge at up to 15-watt speeds for compatible Android devices. (iPhone speeds top out at 7.5 watts.)

I found that it charged phones with thicker cases on them. I also liked how I could adjust the stand to accommodate my phone for landscape or portrait viewing. Alas, this wireless charging stand is expensive and doesn’t include a power adapter. 

$84 at Amazon

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Belkin makes a MagSafe car-vent mount that costs around $40, as well as the BoostCharge Pro ($100), which is Apple-certified and wirelessly charges iPhones at up to 15 watts. And while this model — the Belkin BoostCharge Magnetic Wireless Car Charger — only charges iPhones at at up to 10 watts, it’s more affordable at around $60. Its USB-C cable is removable (it’s integrated on BoostCharge Pro) and you get a 20-watt cigarette-lighter power adapter. I personally like a car power adapter with two USB-C ports so a passenger can plug in a cable and also charge his or her phone, but you can always opt to add that later. 

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If you don’t mind going with a no-name brand like ZeeHoo, its wireless car charger has most of the features you want for phone charging, including autoclamping, a secure suction cup that can be installed on your car’s air vent, windshield or dashboard. It has USB-C and up to 15-watt fast charging for Android phones that support it (iPhones are capped at 7.5-watt charging). This upgraded version has a sleeker design than the original and it costs about $20 less than the iOttie. However, this wireless charger doesn’t come with a cigarette lighter adapter — only a USB-C cable. Note that to get fast charging, you’ll need a power adapter that supports it.

This wireless car mount charger is one of the more popular generic wireless car chargers with an autosensing telescopic arm, and the original version I tried worked well overall, attaching securely to my car vent mount and giving my smartphone or Qi-enabled device a quick charge.

$28 at Amazon

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iOttie’s «autosense» automatic clamping wireless car charger with a phone mount is one of the best out there. While it’s pricey, we’ve seen some nice discounts on it recently. The Auto Sense Automatic Clamping Qi Charging Car Phone Mount is available in a dashboard mount version or a CD, cup holder and vent clip version (I tried the dashboard wireless charging mount). This wireless car charger mount has a nicely designed telescoping arm, a strong suction cup, and the wireless charging mount feature is compatible with most phone cases. You get 7.5-watt charging for an iPhone and 10-watt charging for Android phones, which is considered fast wireless charging.

This Qi wireless charger comes with a dual charging USB cigarette lighter adapter. My only gripe — and it’s a small one — is that the included cable is Micro-USB and not USB Type-C. Once this Qi charger is plugged into the wireless car charging mount you can basically forget about it, but if the cable accidentally becomes unplugged (which does happen), it’s easier to plug in a USB-C cable for phone charging, especially when you’re driving.

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Wireless charger FAQs

Does my phone support wireless charging?

Starting with the iPhone 8, all new iPhones feature wireless charging, though only the iPhone 12, iPhone 13 and iPhone 14 series models have Apple’s MagSafe feature that allows for faster charging with Apple-certified MagSafe chargers.

Many but not all new Android smartphones, particularly more premium models, also support Qi wireless charging (top wireless charging speeds vary from Android smartphone to smartphone with 15-watt wireless charging currently being the fastest available). It’s easy confirm whether your phone supports wireless charging: Just consult the CNET review, or check out the specs on the manufacturers’ websites. 

What is the best Qi wireless charger?

Virtually all wireless chargers uses Qi wireless charging technology, which has become the de facto standard for wireless charging. So all the wireless chargers on this list should also be considered the best Qi wireless chargers.

Can I use a wireless charger with a phone case?

Yes, you can — as long as your case isn’t too thick. But the majority of phone cases today are compatible with wireless charging. For iPhone users, any MagSafe-enabled case will definitely work for wireless charging.  

What is considered fast wireless charging?

Fast wireless charging starts at 10 watts with current maximum speeds hitting 15 watts for certain Android smartphones and Apple-certified MagSafe chargers that tend to cost more. Many standard wireless chargers top our at 7.5 watts for iPhones. Note that you will need a wireless charger that is capable of fast charging and an AC adapter with enough power (we recommend 20 watts or more) to achieve fast charging.

Is wireless charging safe for my device?

Yes. But ideally you should use a wireless charger from a reputable brand to ensure best results. Sometimes your phone may heat up a bit while charging. You should only start to get concerned if it truly gets hot (remove your device from the charger if it does get hot).  

Which is the fastest wireless charger available?

While phones like the Galaxy S23 and OnePlus 11 now offer much-improved wireless charging (at 45 or 80 watts, respectively), the fastest wireless chargers still top out at 15-watt charging speeds. To get that speed you’ll need a smartphone paired with a compatible charger — and as we’ve noted above, Android phones are generally more compatible with higher-speed chargers than iPhones, which require MagSafe-certified chargers.

What is the best wireless charger for iPhone?

The best wireless chargers for iPhone are official Apple-certified MagSafe wireless chargers because they offer the top wireless charging speeds (15 watts). But they tend to be significantly more expensive.

How we chose chargers to test

In an effort to find the best wireless chargers, we choose to look at a wide range of products from top manufacturers of wireless chargers, which includes companies like Anker, Belkin and Mophie. We also look at value options from less known brands that make wireless chargers. 

How we test wireless chargers

We test wireless chargers with a primary focus on design, features and performance.

We judge design based on aesthetics and how easy it is to find a sweet spot for wireless charging (if you place your phone on a pad or on a stand, does it automatically start charging or do you have to adjust its placement?). 

We judge features based on what extra features a pad, stand or wireless charging station might. This includes how many devices it can charge at the same time, is a power adapter included, does have a magnetic element (and how strong the magnets are) and does it have additional wired charging options (a USB-C out port).

For performance we mainly look at whether a wireless charger can deliver the wireless charging speeds it promises, especially 15-watt fast charging speeds. We also test whether a wireless charger can charge smartphones with thicker cases on them. 

Technologies

Camera Champions Face Off: iPhone 16 Pro vs. Galaxy S25 Ultra

When photo quality is a top consideration, the best phones from Apple and Samsung are amazing. But which is better? It’s time to find out.

When you’re looking for the best camera to carry in your pocket, you need to consider today’s top-tier phones. The imaging capabilities of the iPhone 16 Pro and Galaxy S25 Ultra are among the best money can buy. And with travel season ramping up, carrying a phone may be the most convenient camera. But for photo details how do these two mobile titans compare?

To find out, I shot hundreds of photos using both phones in a variety of conditions to see which phone takes the best-looking images. What’s «best» is often down to personal perspective so while I’ll be giving my personal take on each test as a professional photographer and giving my reasons why I prefer one over the other, you may well find that you prefer the other. So have a look through the range of examples here and see if you come to a different conclusion. 

Read more: Best Camera Phone of 2025

All images shown have been taken using each phone’s default camera mode using default settings, unless otherwise stated. While images from the Galaxy S25 have been uploaded as taken, the iPhone’s images have had to be converted through Adobe Lightroom as our publishing platform doesn’t support Apple’s default HEIF image format. This process doesn’t affect the image in any way. 

Ready? Let’s dive in.

Starting out with an easy outdoor scene. Both phones have done a great job capturing an even exposure here and both images are packed with detail. It’s difficult to choose between them, but the iPhone has the edge for me as it’s achieved a slightly warmer image with more natural-looking tones. The S25 Ultra’s image looks too saturated, especially in the blue sky, which I find quite distracting. 

It’s much the same story when we switch to the ultrawide lenses on both phones. I prefer the warmer tones in the iPhone’s shot, which makes the S25 Ultra’s look quite cold by comparison. I also prefer the lighter shadows on the iPhone’s image, making it an easy win for the iPhone here. Notably, both phones are doing a good job of compensating for the ultrawide lenses at the edges (a function turned on by default on both phones); the railing remains straight in each shot and not curving as you’d typically see using a lens this wide. 

There’s almost no difference between these two outdoor scenes. The blossom looks crisp on both images, with excellent overall exposure. The iPhone’s image is again slightly warmer in tone but it’s negligible.

The Galaxy S25 takes an easy win with this image of bluebells. The colors are much more vibrant, especially in the greens on the blades of grass, which look quite washed out on the iPhone’s image. It actually looks like the S25’s camera lens is slightly polarized to reduce reflections and increase saturation, but I don’t know if that’s the case. Either way, Samsung takes the win here.

At 5x zoom things get worse for the iPhone. Despite the bluebells being reasonably far away, the phone seemed unable to achieve a sharp focus on the flowers. The S25 Ultra, meanwhile, managed to achieve a sharp image with richer colors. 

I prefer the iPhone’s image here though. It’s brighter and the warmer colors on the bricks on the surrounding buildings look much more true to life. 

The iPhone’s image is again brighter here and I prefer its colors too. The Galaxy S25 Ultra does have the edge in fine detail, though. You really need to zoom in to see it but the tiny lines on the building are slightly sharper on the S25. 

The S25 Ultra does have a physical advantage over the iPhone with its 10x optical zoom lens, which allows it to zoom in even further while still maintaining a pin-sharp image. 

You can still digitally zoom in with the iPhone to 10x, and the results aren’t bad. I prefer the colors of the S25 Ultra’s shot here, but the difference in detail isn’t that noticeable.

Zooming in close to see the fine details, the S25 Ultra’s optical zoom image definitely has a bit more clarity but the digital upscaling on the iPhone’s shot has done a great job here, as the difference isn’t immense.

iPhone 16 Pro vs. Galaxy S25 Ultra: Night modes compared

At first glance, the only real difference between the iPhone’s 5x shot and the S25 Ultra’s 5x shot is the color balance. And honestly, I don’t have a preference between the warmer tone of the iPhone or the more magenta bias of the S25. 

However, when you zoom in close to the details, the iPhone has produced a sharper image here, with an odd sort of digital blurring around the lamp post in the S25 Ultra’s image. So sometimes the S25 Ultra’s zoom is sharper, other times it’s the iPhone’s. I’m glad they’re making this easy for me. 

Again, the only real difference here is in the color balance and I don’t really know which I prefer. The exposure, noise levels and amount of detail are practically identical. 

Things changed when I switched to the ultrawide lenses, though. The S25 Ultra’s shot is definitely brighter, capturing more detail in the cobblestones in the foreground and in the buildings in the distance. The iPhone’s image is much darker overall. 

Just to confuse things further, the iPhone’s nighttime image with its ultrawide lens is noticeably brighter than the S25 Ultra’s in this example that I shot in the Arctic. I actually had to double-check the image metadata to make sure I hadn’t mixed these up, but I haven’t. The iPhone’s image has captured more light information here and produced more detail on the ice door to the right. 

The iPhone’s nighttime image is again slightly brighter here but it’s also kept the bright highlights on the pub sign under control. On the S25 Ultra’s image, those highlights are almost lost to pure white but the lovely green and yellow tones have been retained in the iPhone’s image. The colors overall are noticeably warmer on the iPhone’s shot, however, which may not be to your taste. Here, I think they work well.

But in this example, the iPhone has produced a weirdly warm-looking image that I really don’t like. Those warm colors were not present at the time of capture and it doesn’t work for the scene, especially not with such strong orange tones in the sky. The S25 Ultra’s image is much more balanced overall and it’s a slightly sharper image too. It’s a very easy win for Samsung here.

Things don’t improve for the iPhone when using the ultra-wide lens. Its image is again plagued by overly warm tones, while the S25 Ultra’s shot is both more color-accurate and brighter. 

iPhone 16 Pro vs. Galaxy S25 Ultra: Which takes better selfies?

While the Galaxy S25 Ultra’s selfie is slightly brighter, I don’t like what it’s done with the colors. My face has been made a weird shade of orange and my denim jacket is a much deeper blue than it really is. The skin tones on the iPhone’s shot are much more accurate, and its shot is sharper as well.

Both phones have a wider-angle mode for the selfie camera, although the iPhone’s seems to be a lot wider. That’s definitely worth keeping in mind if you frequently like to cram lots of friends into your group pics. You could probably squeeze at least one or two extra friends in if you used the iPhone, or have to decide who you like least and leave them out of frame if you used the S25 Ultra. Otherwise, the image differences are the same as before. 

iPhone 16 Pro Vs Galaxy S25 Ultra: Which camera is better?

I’ve written many of these comparison pieces on various generations of phones in my 14 years at CNET and I don’t remember having done one that’s felt this close. The problem is that neither phone excels consistently in one area; the iPhone 16 Pro’s ultra-wide shots aren’t as bright as the S25 Ultra’s, except on those occasions when they actually are, confusingly. I’ve taken many more images not included here that both support some of my conclusions and argue against them. Go figure.

But there are some takeaways I can give with confidence. Generally speaking, the iPhone’s colors are more natural than the S25 Ultra’s, which can sometimes look overly saturated. This has been the case with almost every Samsung phone since the company started putting cameras in them and it’s still the case today. Those looking for a more natural base image to apply your own filters and effects over will be better suited with the iPhone 16 Pro.

But that’s less the case at night, when the iPhone more consistently delivers warmer tones that look less natural than the S25 Ultra’s. So, if night photography is important to you, the S25 Ultra may be the better option. Overall, its night mode images from all lenses were brighter and sharper.

Sure, the S25 Ultra has the extended zoom range but you’d really need to know you’ll make the most of a 10x zoom to justify picking one over the other. Personally, I find the 5x zoom level a perfect sweet spot and here the phones are pretty much on par. And on those rare occasions you may want to push things further, the iPhone’s digital zoom can still deliver sharp results. 

There are other things for photographers to consider too: Apple’s ProRaw is superb and while the company’s Photographic Styles can be good for adding a creative look to your images, Samsung’s new tool for mimicking the color grade from example photos you feed it works surprisingly well — I actually think I might get more use out of that overall. I haven’t even gone into video quality either, which is a whole other article, especially when you consider both phones shoot Log video, although only the iPhone uses ProRes. 

Deciding between the phones based solely on the cameras is nigh on impossible. Which one you should get will instead come down to the bigger question of iOS versus Android; which platform you’re already using and which one will work best with other pieces of tech in your life. But for simple picture quality, you may as well toss a coin.

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Tariffs Explained: Latest on Trump’s Shifting Import Tax Plan, and What It Means

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Apple, I’m (Sky) Blue About Your iPhone 17 Air Color

Commentary: The rumored new hue of the iPhone 17 Air is more sky blah than sky blue.

I can’t help but feel blue about the latest rumor that Apple’s forthcoming iPhone 17 Air will take flight in a subtle, light-hued color called sky blue.

Sky blue isn’t a new color for Apple. It’s the featured shade of the current M4 MacBook Air, a shimmer of cerulean so subtle as to almost be missed. It’s silver left too close to an aquarium; silver that secretly likes to think it’s blue but doesn’t want everyone else to notice.

Do Apple employees get to go outside and see a real blue sky? It’s actually vivid, you can check for yourself. Perhaps the muted sky blue color reflects a Bay Area late winter/early spring frequent layer of clouds like we typically see here in Seattle.

«Who cares?» you might find yourself saying. «Everyone gets a case anyway.» I hear you and everyone else who’s told me that. But design-focused Apple is as obsessive about colors as they are about making their devices thinner. And I wonder if their heads are in the clouds about which hues adorn their pro products.

Making the case for a caseless color iPhone

I’m more invested in this conversation than most — I’m one of those freaks who doesn’t wrap my phone in a case. I find cases bulky and superfluous, and I like to be able to see Apple’s design work. Also, true story, I’ve broken my iPhone screen only twice: First when it was in a «bumper» that Apple sent free in response to the iPhone 4 you’re-holding-it-wrong Antennagate fiasco, and second when trying to take long exposure starry night photos using what I didn’t realize was a broken tripod mount. My one-week-old iPhone 13 Pro slipped sideways and landed screen-first on a pointy rock. A case wouldn’t have saved it.

My current model is an iPhone 16 Pro in black titanium — which I know seems like avoiding color entirely — but previously I’ve gone for colors like blue titanium and deep purple. I wanted to like deep purple the most but it came across as, in the words of Patrick Holland in his iPhone 14 Pro review, «a drab shade of gray or like Grimace purple,» depending on the light.

Pros can be bold, too

Maybe the issue is too many soft blues. Since the iPhone Pro age began with the iPhone 11 Pro, we’ve seen variations like blue titanium (iPhone 15 Pro), sierra blue (iPhone 13 Pro) and pacific blue (iPhone 12 Pro).

Pacific blue is the boldest of the bunch, if by bold you mean dark enough to discern from silver, but it’s also close enough to that year’s graphite color that seeing blue depends on the surrounding lighting. By comparison, the blue (just «blue») color of the iPhone 12 was unmistakably bright blue.

In fact, the non-Pro lines have embraced vibrant colors. It’s as if Apple is equating «pro» with «sophisticated,» as in «A real pro would never brandish something this garish.» I see this in the camera world all the time: If it’s not all-black, it’s not a «serious» camera.

And yet I know lots of pros who are not sophisticated — proudly so. People choose colors to express themselves, so forcing that idea of professionalism through color feels needlessly restrictive. A bright pink iPhone 16 might make you smile every time you pick it up but then frown because it doesn’t have a telephoto camera.

Color is also important because it can sway a purchase decision. «I would buy a sky blue iPhone yesterday,» my colleague Gael Cooper texted after the first rumor popped online. When each new generation of iPhones arrive, less technically different than the one before, a color you fall in love with can push you into trading in your perfectly-capable model for a new one.

And lest you think Apple should just stick with black and white for its professional phones: Do you mean black, jet black, space black, midnight black, black titanium, graphite or space gray? At least the lighter end of the spectrum has stuck to just white, white titanium and silver over the years.

Apple never got ahead by being beige

I’m sure Apple has reams of studies and customer feedback that support which colors make it to production each year. Like I said, Apple’s designers are obsessive (in a good way). And I must remind myself that a sky blue iPhone 17 Air is a rumored color on a rumored product so all the usual caveats apply.

But we’re talking about Apple here. The scrappy startup that spent more than any other company on business cards at the time because each one included the old six-color Apple logo. The company that not only shaped the first iMac like a tipped-over gumdrop, that not only made the case partially see-through but then made that cover brilliant Bondi blue.

Embrace the iPhone colors, Apple.

If that makes you nervous, don’t worry: Most people will put a case on it anyway.

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