Technologies

Apple Event 2023: iPhone 15 Launch and Everything Else We Expect to See on Sept. 12

We could see the iPhone 15, Apple Watch Series 9, Apple Watch Ultra 2 and, maybe, an iPhone 15 Ultra.

In another sign that fall is just around the corner, Apple sent out invites for an event that’s set to take place at the Steve Jobs Theater on Tuesday, Sept. 12, where we expect to see the next iPhone and Apple Watches announced. The annual fall iPhone event has become a cultural touch point heralding the end of summer, right up there with pumpkin spice.

For months, a seemingly endless flow of iPhone 15 rumors have circulated online. Some hint at a rather straightforward round of year-over-year upgrades, while others point to the possibility of a rebranded larger Pro model called the iPhone 15 Ultra. Let’s break down everything you can expect from Apple’s fall event.

Wanderlust or wonderlust?

The event’s invite is characteristically enigmatic, showing an Apple logo made up of tiny dustlike particles. The logo has grooves carved out of it, a bit like the forms you see on windswept sand dunes.

The tagline, «Wonderlust,» is of course a play on the word wanderlust, which means a strong longing for or impulse toward wandering. Does wonderlust mean a strong longing for or impulse toward wondering? Like everyone else, we’re trying to read something into the invite and wondering what it has to do with Apple’s upcoming announcements. Could the grooved cutouts in the logo refer to a less boxy iPhone design? Could the particles refer to improved cameras capable of capturing more detail? Could the colors — metallic shades of gray, blue and even gold — be a reference to the colors of the new iPhone or Apple Watch?

Or is this all just Apple acknowledging the fleeting nature of existence? No idea. But I expect the iPhone 15 Pro will be the headliner.

The iPhone 15 and 15 Plus

As in the iPhone 14 series, there will likely be four models in the new iPhone lineup: the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max. According to Bloomberg’s Mark Gurman, who has a solid record when covering Apple leaks, the iPhone 15 and 15 Plus will basically be a repackaged iPhone 14 Pro without the telephoto camera or stainless steel body.

The new phones would inherit a 48-megapixel main camera and the A16 chip from the 14 Pros. On the outside, the two phones will trade their display notches for the Dynamic Island cutout that also debuted on the 14 Pro and 14 Pro Max.

Despite the addition of the Dynamic Island, don’t expect any other changes to the screen. Display analyst Ross Young said in a September 2022 post on X, formerly known as Twitter, that he isn’t expecting base iPhone 15 models to get a high refresh rate like Apple’s Pro iPhones.

And according to a May report by ChargerLab, a battery and charging specialist website with a steady track record for rumors, all four iPhone 15 models will support 15-watt wireless charging using the Qi2 open standard announced earlier this year. If this turns out to be true, it could mean the iPhone 15 would open up a whole new world of wireless charging devices that don’t necessarily need to be licensed Apple MagSafe accessories.

The iPhone 15 Pro and 15 Pro Max

Of everything Apple’s expected to announce, the iPhone 15 Pro and 15 Pro Max could have the biggest changes. According to Bloomberg’s Gurman, stainless steel is gone, and instead the Pro model’s frame will be made from titanium. The shift in materials could help reduce the overall weight of each phone, which is hefty even without a case.

The iPhone 15 Pro and 15 Pro Max will likely get a new chip called A17 that features a supertiny, 3-nanometer processor, Apple’s smallest silicon to date. Around the front, the two phones will likely have thinner display bezels.

The Pro models’ biggest change will be the USB-C port, which in a break from the regular 15 and 15 Plus could support faster data speeds for things like transferring files and ProRes video files.

The iPhone 15 Pro Max may get a new 6x optical telephoto camera. Ming-Chi Kuo, a noted Apple analyst with TF International Securities, predicts the iPhone 15 Pro Max will have a horizontal mounted periscope lens and camera unit inside the phone’s body, similar to ones in the Pixel 7 Pro, Galaxy S23 Ultra and Sony Xperia 1 V.

Doubling the native optical zoom from 3x to 6x should enable you to capture zoomed-in photos with better detail, resolution and dynamic range compared with the 6x digital zoom on a current iPhone 14 Pro.

Kuo’s report also hints at both Pro models having solid-state volume and power buttons, which would further differentiate them from the regular 15 and 15 Plus. The buttons wouldn’t be mechanical and would be more akin to the touch sensitive area that debuted on the iPhone 7 and acts like a «home button» thanks to some clever haptic feedback. Back in 2018, the HTC U12 had solid-state buttons instead of mechanical ones; however, the experience using them wasn’t great.

There are a couple of rumors that have been circulating despite being a bit dated or unlikely. The first is that the iPhone 15 Pro Max may be rebranded as the iPhone 15 Ultra. Bloomberg’s Gurman mentioned the possibility nearly a year ago, but that should be taken with a grain of salt since more recently Gurman hasn’t brought it up.

Another up-in-the-air rumor comes by the way of MacRumors, which found code in a beta version of iOS 17 that describes functionality for an action button like the one on the Apple Watch Ultra. Such a hardware addition would be a first for Apple, and the iPhone’s action button would be for more-phone-oriented tasks like shortcuts or triggering the camera shutter. We’ll have to wait until the 12th to find out.

Apple Watch Series 9 and Apple Watch Ultra 2

In a less ambitious update, it seems the next regular Apple Watch will likely be a relatively modest year-over-year iteration of the Apple Watch Series 8. The Series 9 could come in a new color. As reported by MacRumors, based on a post by X/Twitter user ShrimpApplePro, the Apple Watch Series 9 might come in a new pink color.

The Series 9 will likely be powered by a new S9 chip, which Bloomberg’s Gurman, posting to his Power On Discord channel back in May, described as bringing improvements to performance and efficiency. That’s another way of saying the battery life might be better.

The Apple Watch Ultra could see a second-generation version. The rugged watch debuted last year, and a new version could bring a faster chip and come in a black titanium finish, according to an X/Twitter post by ShrimpApplePro. A black version of the Ultra could look amazing!

All right, let’s talk about everything else.

Potpourri and wrap-up

Apple Vision Pro on display during WWDC at Apple headquarters in Cupertino, California

The AirPods case could see a new version with a USB-C connector. iOS 17 and WatchOS 10 will likely get an official release date. And I can’t imagine that Apple would pass up a chance to update everyone on its Vision Pro headset that was announced in June at WWDC.

Obviously, until Tim Cook and crew walk onto that stage in the Steve Jobs Theater and make their announcements, we won’t know anything for certain.

iPhone 14 Pro, Pro Max Get the Biggest Changes to Apple’s Phone Lineup

Apple iPhone 14 Pro and iPhone 14 Pro Max

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Technologies

Why Are Switch 2 Games So Expensive? Trump’s Tariffs May Not Be Sole Factor

It still comes down to money.

Wednesday’s reveal of the Switch 2 had a lot of buzz from Nintendo surrounding its successor to the Switch. One shocking bit, though, was the high price of its games. There’s a lot of confusion, especially with news of President Donald Trump’s increased tariffs on many trading partners, including Japan.

After the Switch 2 Direct, Nintendo released the full details of the upcoming console and games on its website. The price of Mario Kart World shocked gamers and led to some disdain, as the $80 MSRP was $10 more than what most new games cost today. This led many to wonder if this would be a new normal for game prices due to Trump’s tariffs or if Nintendo was just being greedy. The answer, however, might be something completely different.

Are Nintendo Switch 2 game prices hiking?

To start, some details need to be cleared up. Some people have posted on social media that the price of Nintendo’s Switch 2 games, at least in the US, will be $90. That is incorrect, as of right now.

One X user posted Switch 2 EU prices for Mario Kart World, which start at 80 euros for a digital version and 90 euros for the physical copy. Typically, US and EU games match in price, which caused some to assume that this pricing would be the case for the US.

Nintendo Switch 2 games will be more expensive physically than digitally.
Mario Kart World will be 90 freaking euros phisically. pic.twitter.com/iXuRwzlFqH

— Centro LEAKS (@CentroLeaks) April 2, 2025

US retailers, however, already posted their Switch 2 game prices, and Nintendo-published games are listed at $80.

Will Trump’s tariffs cause the Switch 2 to cost more?

As for Trump’s tariffs, that is unlikely to be a driver of this price bump. Tariffs are not applied to digital goods, and when the prices were published, there were no tariffs on Japan. Plus, games are similarly expensive in other countries like Canada and the UK.

With that cleared up, why are Nintendo games on the Switch 2 so expensive? One likely reason is game storage.

Read More: All the Nintendo Games You Can Update to Switch 2 for Free

The Switch 2 uses what Nintendo calls game-key cards, which are Switch 2 cartridges that don’t have all the game data on the cartridge itself. This helps save on production costs as storage is expensive. The original Switch cartridges went up to 32GB of storage, which doesn’t seem like a lot these days, with some games taking up 100GB or more of storage, but this is for the original Switch. Only a few games, like The Witcher 3, went above 32GB because the graphics for the Switch weren’t on the high end like with a PC, PS5 or Xbox Series console, where a Witcher 3 install size starts at 50GB.

Switch 2 games are going to be bigger in size — there is little doubt about it. CD Projekt Red confirmed it would put its Cyberpunk 2077: Ultimate Edition on one 64GB cartridge, and there will likely be other games to surpass that 64GB. With the max size of the cartridge doubling in size, it adds to the price of the physical card, as not only does storage have to be bigger, but they will need to transfer data faster. That can get more expensive for physical copies, unlike optical discs, which are still the same price whether it has 20GB or 100GB on the disc.

What does all this mean for gamers?

This leads to a dilemma for publishers: Put the entire game on the physical card and sell it at a loss, increase the price of the physical copy with the full game on it or use the game-key card to have a card with minimal storage, requiring gamers to download the entire game.

Read More: The 17 Best Nintendo Switch Games Right Now

It appears that Nintendo went with door No. 2. This doesn’t come as much of a surprise, knowing the company. Anyone who wants to save money on games knows that Nintendo will seldom bring the price down of its own games. Mario Kart 8 Deluxe, for example, is 8 years old and is still full price on Nintendo’s website.

According to an industry analysis from Niko Partners, this new pricing could become the new normal in a couple of years when it comes to physical cartridges.

«While there has been some sticker shock regarding the price of games increasing from $60 to $70 or $80, these price points are set to become industry standard over the next two years, especially so for Nintendo first-party games,» Niko Partners said in a statement Wednesday. «One reason for the higher price is the increased cost of the new and faster Game Cards themselves, with higher capacities being more expensive to manufacture than a PS5 Blu-ray disc.»

Nintendo didn’t respond to a request for comment about the higher price of its games.

That said, this doesn’t explain the lower price of Donkey Kong Bananza, which comes out in July; that’s listed on Nintendo’s site for $70. This could mean the game isn’t using a larger storage card, but that can’t be said for sure until the game comes out. It’s unclear how things will change in the future.

Technologies

Nintendo Switch 2 Pre-orders in US Delayed Due to Trump’s Tariffs

The Switch 2 launch is still happening on June 5, and preorders outside the US seem unchanged.

Nintendo Switch 2 preorders in the US were to start April 9, but it appears those plans have changed due to the new tariffs imposed this week by President Donald Trump. It’s unclear if this means Nintendo will also have to increase the price of the Switch successor, which currently starts at $450.

Nintendo said Friday that it’s delaying Switch 2 preorders in the US, but its June release date is unaffected.

«Pre-orders for Nintendo Switch 2 in the U.S. will not start April 9, 2025 in order to assess the potential impact of tariffs and evolving market conditions,» the company said in a statement. «Nintendo will update timing at a later date. The launch date of June 5, 2025 is unchanged.»

Nintendo didn’t indicate if preorder dates outside the US would change, but Eurogamer reports that preorders are live at various retailers in the UK.

A tariff of 24% has been applied by the US to goods from Japan. Were that rate to be applied directly to the Switch 2’s announced price, it would rise to $558, but it would be up to Nintendo how much of the tariff it will pass on to consumers.

This is a developing story.

Technologies

Twelve South’s Foldable Wireless Charger for iPhone and Apple Watch Is Up to 27% Off at Amazon

This handy accessory makes it easier to travel with your Apple gear and stay charged wherever you go.

Whether you’re traveling for business or off on a wonderful family vacation, charging your stuff shouldn’t be something you have to worry about. Taking extra chargers and cables can be a pain, and they all take up space in your bag. But the handy Twelve South Butterfly SE charger is a compact alternative that can wirelessly charge an iPhone and an Apple Watch at the same time. And it’s available with up to 27% off right now at Amazon.

That top line discount applies to the pink version, though the white model is only $7 more and other colors are seeing 15% off the usual $100 price tag if you have a strong preference. It’s not clear how long the discounts will last, though.

Hey, did you know? CNET Deals texts are free, easy and save you money.

The charger itself offers a way to wirelessly charge a iPhone and Apple Watch from a single AC outlet, and you can even charge your AirPods when your phone is done, too. And because this is a Qi2 charger you’ll get a full 15 watts of wireless charging for compatible devices — including the best iPhones.

When you’re not using the Butterfly SE, it folds up so it can be slid into a pocket, bag or luggage without taking up too much space. It really is the perfect partner for people who like to travel light.

Unfortunately, this charger doesn’t come with an AC adapter in the box, so you’ll need to provide your own. Make sure it’s rated for 20 watts or more. If you need to buy one, Apple’s 20-watt USB-C charger is just $15 right now.

Why this deal matters

We all carry multiple devices around with us these days. Anything that can make charging them more convenient is a win in our books, especially when you’re traveling. This charger takes up little space when it isn’t being used and charges quickly when it is.