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Apple Breaks Boundaries by Filming Event Video on iPhone 15 Pro Max

Apple unveiled new Macs with M3 chips, but one of the most significant reveals was that it used an iPhone to record the event video.

When Apple launched the new M3 chip series for its Macs alongside new MacBook Pros and iMacs at its Scary Fast event earlier this week, it wasn’t a new product that made a big splash, but one released in September. At the end of the presentation a title card appeared that stated: «This event was shot on iPhone and edited on Mac.»

The fineprint under the text said that all the presenters, locations and even drone footage were recorded with an iPhone 15 Pro Max. Apple has used slickly shot and edited prerecorded videos in lieu of in-person live presenters for product launch events since 2020. But this is the first time Apple ever broadcast a keynote event video that was filmed entirely with an iPhone.

Yes, the same phone you use to record your kids playing around the house, or concerts or your pets being cute was used to record Apple CEO Tim Cook and other executives launching updated Macs. But this wasn’t the case of an eager Apple employee holding their new iPhone 15 Pro Max in landscape orientation, recording video and helping Cook find his best light.

The $1,199 phone was mounted on pricey accessories like a camera crane, drone, gimbal and dolly, all while feeding video previews to multitudes of monitors. The iPhone 15 Pro Max was in a BeastGrip cage, which, depending on the specific model, costs anywhere from $140 to $325. There were external hard drives connected to the iPhone to save recordings, external mics used to record the audio, professional lighting and modifiers to make everyone from Cook to Issa Rae look their best.

The video shoot and post-production involved a small army of professionals. Meaning that everything else, aside from the iPhone, still costs tens of thousands of dollars if not more.

An iPhone 15 Pro Max recording Tim Cook

Apple isn’t shy about promoting videos shot on an iPhone. Steven Soderbergh used an iPhone to shoot full-length films like Unsane and High Flying Bird. There’s no shortage of iPhone-shot music videos for singers like Lady Gaga and Olivia Rodrigo. Heck, Steven Speilberg shot his first music video (Marcus Mumford’s Cannibal) on an iPhone.

In a press release that provides a behind-the-scenes look, Apple mentions that an iPhone 15 Pro Max with the free Blackmagic Camera app was used to record ProRes video in Apple Log, which allows a lot of leeway to color grade videos and minimize image noise in the shadows. Even with all the lighting, large stretches of Apple’s event video were filmed in darkness, with Cook standing outdoors under a night sky and wishing us all a «good evening» instead of his usual «good morning.»

You can learn more about how Apple made the prerecorded event video here.

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

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Technologies

Samsung’s Galaxy Watch Ultra 2 Might Come in 5G and 4G Cellular Models

If the rumor proves true, the 5G Galaxy Watch Ultra would rival the 5G-enabled $799 Apple Watch Ultra 3 that debuted last fall.

Samsung’s next high-end Galaxy Watch could support faster 5G speeds, but if this leak is true, it will depend on where you live. The rumored Samsung Galaxy Watch Ultra 2 might come in 5G and 4G cellular models, with availability for each smartwatch depending on the country.

According to the Dutch website Galaxy Club (and spotted by SamMobile), Samsung’s servers may have revealed a series of model numbers that point to 5G, 4G and Wi-Fi-enabled editions of the next Galaxy Watch Ultra, which would succeed the original model that debuted in 2024.

A representative for Samsung did not immediately respond to a request for comment.

The Galaxy Club website speculates that the 5G edition would be sold in the US and Korean markets, while the 4G edition would sell in the rest of the world. In the US, a 5G version of the Galaxy Watch Ultra would rival the 5G-enabled $799 Apple Watch Ultra 3, which debuted last fall. The 4G edition would have broader compatibility worldwide, since the earlier network is far more established.

It will likely be a few months until we hear anything official about the Galaxy Watch Ultra 2. Samsung typically unveils its new watches in the summer alongside its Galaxy Z Fold and Z Flip foldable phones. Last year, Samsung unveiled the Galaxy Watch 8 and the Galaxy Watch 8 Classic, but otherwise left the prior 2024 Ultra in the lineup for those looking for a larger 47mm smartwatch.

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Technologies

2 Cases Show Supreme Court Isn’t Holding ISPs Responsible for Piracy

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Technologies

Today’s NYT Connections Hints, Answers and Help for April 8, #1032

Here are some hints and the answers for the NYT Connections puzzle for April 8, No. 1032.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.


Today’s NYT Connections puzzle is kind of tough. The purple category is a fun one, once you see the connection. Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: In the group.

Green group hint: Appearance details.

Blue group hint: Often found in gyms.

Purple group hint: They help you see.

Answers for today’s Connections groups

Yellow group: Cohort member.

Green group: Aesthetic.

Blue group: Kinds of bar apparatuses.

Purple group: Eyewear in the singular.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is cohort member. The four answers are associate, colleague, fellow and peer.

The green words in today’s Connections

The theme is aesthetic. The four answers are design, look, scheme and style.

The blue words in today’s Connections

The theme is kinds of bar apparatuses. The four answers are monkey, parallel, pull-up and uneven.

The purple words in today’s Connections

The theme is eyewear in the singular. The four answers are contact, goggle, shade and spectacle.

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