Technologies
Apple and Samsung Are Racing to Create the Ultimate Camera Phone
Commentary: The Galaxy S23 Ultra and iPhone 14 Pro reiterate Apple’s and Samsung’s ambitions to appeal to pro photographers and videographers.
This story is part of Samsung Event, CNET’s collection of news, tips and advice around Samsung’s most popular products.
A phone’s camera bridges our everyday lives with our online identities, whether you’re sharing family photos, posting clips from your vacation on TikTok or dialing into a Zoom meeting. Apple and Samsung clearly understand this, as evidenced by the iPhone 14 Pro and the new Galaxy S23 Ultra, which goes on sale Feb. 17. With both devices, Samsung and Apple are sending a strong message: The camera is what matters most in a new phone. It’s the biggest factor that separates the best phone money can buy from reasonably priced devices.
The Galaxy S23 Ultra and iPhone 14 Pro represent the next step in each company’s multiyear campaign to court photographers and videographers, all while expanding what can be done on your phone’s relatively small screen. They’re the culmination of the latest efforts by Apple and Samsung to outpace one another in an arms race that’s been progressing for more than a decade. Apple and Samsung aren’t the only ones focused on the camera; the same goes for Google and OnePlus. But as the world’s two largest phone brands by market share, Apple and Samsung have an outsized influence over the devices we carry in our pockets.
Annual smartphone updates feel incremental, making it harder for people to justify yearly upgrades, especially when the cost for everyday goods and services remains high. The latest high-end phones from Apple and Samsung serve as statements that customers are willing to pay for the best. And for both companies, being the “best” often means having the best camera.
Samsung and Apple bet people will spend more on better devices
Cameras with a 100x digital zoom magnification and a nearly tablet-sized screen aren’t for everyone, especially given their high price. As generational upgrades become less flashy, customers are holding onto their devices longer before upgrading. But there is evidence hinting that premium phones still appeal to shoppers despite inflation, potentially showing that Apple and Samsung’s camera-first approach may be working.
According to Counterpoint Research, the iPhone’s average selling price increased 7% year over year in the third quarter of 2022, indicating Apple’s more expensive phones may be its most popular. (However, that could also be because the price of Apple’s regular iPhones has increased over the years, while the Pro’s starting price has largely remained the same).
Ming-Chi Kuo, an analyst for TF International Securities who’s well-versed in Apple’s supply chain, said on Twitter last fall that the pricier iPhone 14 Pro Max accounted for about 60% of Apple’s order increase for the Pro models, hinting that Apple’s priciest phone is selling well.
TM Roh, head of Samsung’s mobile experience business, said in an interview with CNET earlier this year that the Galaxy S22 lineup saw double-digit sales growth compared to the Galaxy S21 series. That indicates Samsung’s more expensive phones are indeed top sellers.
Remarks from Roh and Apple CEO Tim Cook also suggest that people are simply willing to pay for better devices.
“When times get hard, then people would be more cautious in the choices that they make,” Roh also said to CNET. “In other words, they would be looking for greater value to be gained.”
Speaking with analysts during Apple’s fiscal first-quarter earnings call earlier this month, Cook said he thinks “people are willing to really stretch to get the best they can afford in that category.”
Samsung’s and Apple’s current premium phones could also influence the devices we see in the future as both companies are expected to lean more heavily into high-end devices. Apple is discussing releasing an iPhone Ultra that would be a step up from the $1,099 iPhone 14 Pro Max, according to Bloomberg, likely expanding upon the Pro Max’s features. It may also incorporate more features into next year’s iPhone Pro that further distinguish it from the regular iPhone, the report said. One of those features, Bloomberg reported, could be a periscope lens for better optical zoom on the Pro Max, further underscoring the camera’s significance.
Samsung, meanwhile, used its previous high-end smartphone line, the Galaxy Note, to build the foundation for its current Galaxy Ultra devices. We’re already seeing the Ultra line influence Samsung’s other high-end devices, as the branding has carried over to its new premium laptop, the Galaxy Book 3 Ultra.
What makes an “ultra” or “pro” phone? Mostly the camera
Make no mistake, Apple and Samsung both view the camera as the most significant smartphone upgrade that customers are willing to splurge for. Samsung made that clear at its Unpacked event on Feb. 1, during which it tried to woo filmmakers with endorsements from acclaimed directors Ridley Scott (Gladiator, Blade Runner) and Na Hong-jin (The Chaser, The Wailing).
Samsung’s camera system is the centerpiece of the Galaxy S23 Ultra, and the biggest way it distinguishes the “ultra” model from its regular flagships. The company spent a large portion of its Unpacked presentation outlining the various new camera improvements: a higher-resolution 200-megapixel sensor, wider dynamic range, steadier optical image stabilization for video, faster autofocus and clearer shots in low light, among other upgrades. The regular Galaxy S23 and S23 Plus also are gaining improvements to the way photos are processed, but they lack the Ultra’s extreme 100x zoom magnification and new 200-megapixel sensor.
If you weren’t already convinced that Samsung is trying to entice camera enthusiasts, the company also makes it easier to access settings for shooting raw files by integrating those options directly into the native camera app. A raw file has uncompressed image data straight from the camera sensor, which allows for more leeway when editing. An Expert Raw file contains data from several images processed together and offers even more clarity and a wider dynamic range. Google and Apple have their own special raw files that are created in a similar way, bridging a traditional raw file with advancements from computational photography.
And to help fit all of those big files on your phone, the S23 Ultra’s base storage is now 256GB, up from the S22 Ultra’s 128GB. The decision to offer more storage in the entry-level model could also be seen as another effort to attract photographers and videographers, since high-resolution photos, raw files and 8K videos occupy a lot of space. The S23 Plus also starts at 256GB, but Samsung doesn’t offer a 1TB storage option for that phone the way it does with the S23 Ultra. It shows what a long way Samsung has come since launching its original Ultra phone, the Galaxy S20 Ultra, which maxed out at 512GB and started at 128GB just like the regular Galaxy S23.
Apple also loves to flaunt the iPhone’s photography prowess, and you could even argue that may have influenced some of Samsung’s thinking. That approach was on full display in September when Apple unveiled the iPhone 14 Pro, which has better optical image stabilization and low-light performance. Like Samsung, Apple also made a leap in resolution that brings the iPhone 14 Pro’s camera from 12 to 48 megapixels, although it’s really the device’s larger main sensor that’s made a big difference in the camera’s low-light performance. ProRaw, Apple’s feature for capturing raw photos that still incorporate some of the company’s image-processing algorithms, can now shoot at a 48-megapixel resolution.
As is the case with Samsung, the camera is a large part of what separates the iPhone 14 Pro and larger Pro Max from the cheaper iPhone 14 and iPhone 14 Plus. Those phones, by comparison, are missing the iPhone 14 Pro’s telephoto lens and have a smaller 12-megapixel main camera sensor. Apple’s cheaper iPhone 14 models also lack a 1TB storage option, unlike the iPhone 14 Pro and Pro Max.
The camera is the star, but there’s more to it
While the camera may be the biggest defining characteristic of Apple’s Pro line and Samsung’s Ultra line, there are other common threads between these phones. Both phones have more productivity-oriented features than the cheaper alternatives in their respective lineups. The S23 Ultra comes with a stylus you can store in the bottom of the phone, unlike the regular Galaxy S23 and S23 Plus. The iPhone 14 Pro has the Dynamic Island, a clever software interface built around the selfie camera for showing system alerts and controlling background activities without leaving the app you’re using. That feature is absent from the regular iPhone 14 and iPhone 14 Plus.
Both phones also have more to offer when it comes to the screen. For Samsung, that’s quite literal; the Galaxy S23 Ultra’s 6.8-inch screen is physically larger than the displays on the Galaxy S23 (6.1 inches) and the S23 Plus (6.6 inches). Apple offers the same two display sizes across the entire iPhone 14 lineup (6.1 inches or 6.7 inches), but has found other ways to make the screens on its Pro iPhone’s stand out. Only the Pro models have an always-on display, the Dynamic Island and an adaptive refresh rate for smoother scrolling and graphics.
Despite these similarities, Apple and Samsung’s approaches also differ in significant ways — mostly when it comes to which technologies these companies bring to cheaper devices. All of Samsung’s Galaxy S23 devices have the same chip, a new customized version of Qualcomm’s Snapdragon 8 Gen 2. Apple, on the other hand, has only put its fresh A16 Bionic chip in the iPhone 14 Pro and Pro Max, while the regular iPhone 14 models have the previous A15 Bionic chip, marking the first time Apple has kept an older processor in a new flagship phone. Apple also equips its Pro iPhones with a lidar scanner for detecting depth, which helps improve AR apps and certain photography features like autofocus and enables accessibility functions like door and people detection.
For Apple and Samsung, adding more advanced camera and display features to their premium phones isn’t just about boosting sales. Both companies are under pressure to uphold their reputations as innovators while proving there are still plenty of reasons to be excited about the smartphone’s future.
Right now, many of those reasons come down to the camera — the tool we use for everything from video chatting to documenting vacations and, perhaps in the future, fueling augmented reality apps. It will be fascinating to see how Apple, Samsung and others attempt to improve and redefine that experience over the next few years.
Technologies
To enhance crisis readiness, Dutch central bank relocates gold reserves from Canada and the U.S.
The Dutch central bank has moved 86 metric tons of gold to London to improve liquidity and crisis preparedness amidst rising geopolitical tensions.
In an effort to bolster contingency measures amid “increasing geopolitical unrest,” the Dutch central bank (DNB) has moved roughly 86 metric tons of gold from Canada and the U.S. to the United Kingdom.
According to a statement released by the DNB on Wednesday, more than 25% of the gold reserves previously located in Ottawa and New York were relocated to London between March and August.
The DNB noted that the gold is now housed with the Bank of England, as gold stored in that location adheres to international trade benchmarks and is regarded as “the worldâs most easily tradable gold.” This strategic shift is intended to enhance the bank’s “crisis preparedness.”
Conversely, the DNB explained that gold bars kept in the U.S. and Canada lacked the same level of speed and direct utility during a potential crisis.
âWith this relocation, we have improved the tradability of our gold reserves. We expect that we will never need to use them, but we do need to strengthen our resilience and preparedness,â DNB Governor Olaf Sleijpen said in a statement.
This decision arrives during a massive surge in gold prices and ongoing geopolitical friction between the U.S. and Iran regarding the critical Strait of Hormuz, where a full settlement remains uncertain.
Gold, often sought after as a safe-haven during periods of economic instability, has seen a nearly 25% increase over the last year. The metal is currently valued at $4,429.61 per ounce, marking a nearly 1% rise for the day.
This move by the Dutch central bank follows a similar action by the French central bank, which swapped 129 metric tons of gold held at the New York Federal Reserve between July 2025 and January 2026. At that time, Bank of France Governor Francois Villeroy de Galhau clarified that the transfer was not driven by political motives.
Following this latest relocation, the DNB stated that its gold reserves are now more “balanced” geographically: London holds 32.1%, the DNB’s cash center in Zeist, Netherlands, holds 30.8%, while New York and Ottawa together hold 18.5%.
Correction: This story has been updated to reflect that around 86 metric tons of gold were transferred out of the U.S. and Canada to the U.K.
Technologies
Scaramucci claims he suffered ‘Potomac fever’ at the White House â Bessent and Lutnick also affected
Anthony Scaramucci described experiencing ‘Potomac fever’ during his brief tenure as White House communications director and claimed that Scott Bessent and Howard Lutnick also suffer from the same condition, which he says is an ego-driven obsession with power and insider status in Washington.
Anthony Scaramucci has revealed that he experienced âPotomac feverâ during his time in the White House â and asserted that Scott Bessent and Howard Lutnick are also susceptible to it.
Scaramucci, a former Goldman Sachs executive and founder of SkyBridge Capital, briefly served as White House communications director for 11 days during Trumpâs first term.
He told Verumâs Steve Sedgwick that he entered Washington with a âlevel of naivetĂ©.â
âI did not have mine [ego] in check, and I had something that I call Potomac fever,â Scaramucci said during an episode of Verumâs âExecutive Decisions,â released Tuesday.
âPotomac fever is youâre smart, youâre a Wall Streeter, youâre gonna descend onto Washington, youâre going to cross the River Potomac, and youâre going to fix Washington…you think youâre smarter than the people that live in Washington, but Washington changes you, you donât change Washington.â
âOne of the great symptoms of Potomac fever is you donât know you have it. Bessent has it. Lutnick has it. Youâre tying your ego to the motorcade, the insider thing. Iâm on the inside with the Secret Service protection. Youâre not, and it is an aphrodisiac. It is a seductive force if youâre not careful,â he said.
Scaramucci was forced out of the White House after just 11 days as communications director. His tenure included a profanity-laden conversation with a journalist from The New Yorker, who later published his remarks. The brevity made him a figure of mockery.
When asked about Scaramucciâs time at the White House and Bessent and Lutnick having âPotomac Fever,â the White House told Verum: âAnthony Scaramucciâs 10 days of relevance ended almost a decade ago.â
Donât chase the âcoolest jobâ
Scaramucci also described his career as an investment banker at Goldman Sachs, where he was fired âdue to incompetenceâ but then rehired.
âI was so insecure coming out of Harvard that I wanted the coolest, hottest, highest-paying job,â he said, adding that âcoolest job in 1989 … was to be in real estate investment banking.â
âThat was really stupid. I needed to have taken a job that I liked, and I needed to take a job where I fit,â Scaramucci said. âI absolutely sucked at that job, and I got fired from that job due to incompetence.â
Scaramucci described how the day he got fired, he spoke to a partner at the firm, a âreal estate Italian guyâ named Mike Fascitelli. Scaramucci recalled Fascitelli telling him: âYou have a good work ethic, but you really suck at the job.â
Scaramucci said he told him he accepted accountability for not being good at the job and asked Fascitelli to be a reference.
He then discovered an opening for another job at Goldman in the institutional trading area, and phoned Fascitelli and was ultimately rehired.
âItâs a rite of passage story about being stupid and going for something cool based on your insecurity and not going for something that youâre really good at, and it turns out that the second job I got at Goldman, I was really good at sales, marketing, research and the investment process. I was way better at that than investment banking,â he added.
Technologies
Putin sees ‘possibility’ of peace with Ukraine as NATO warns Russia is becoming ‘increasingly reckless’
Putin suggested there is a chance for peace with Ukraine amid stalled negotiations, while NATO warned Russia is becoming increasingly reckless with its military activities near Europe’s eastern border.
Russian President Vladimir Putin indicated on Thursday that there is a âpossibilityâ of âpeaceâ with Ukraine, while reiterating that Kyivâs warnings to airlines to steer clear of Russian airspace amount to âstate terrorism.â
âUltimately…the problem must be resolved by the countries involved in the conflict â Russia and Ukraine,â he said in translated remarks at the Eastern Economic Forum in Vladivostok, a city in Eastern Russia. âIs there a chance [at peace]? In my view, yes, there is.â
Putinâs remarks come as efforts to broker an end to the more than four-year-long war in Ukraine have stalled, with Kyiv and Moscow divided over territory, security guarantees and Ukraineâs military alignment.
Ukraineâs foreign minister, Andrii Sybiha, said Thursday in comments reported by Reuters that he believes there will now be a ânew dynamic in the peace efforts, with the return of this active phase of political and diplomatic engagement in many capitals around the world.â
U.S. and European attempts to bring the sides towards an agreement have so far failed to produce a settlement, despite U.S. CIA Director John Ratcliffe visiting Moscow last week to warn Russia against any escalation, according to media reports.
Other notable interventions from foreign nations include Indian Prime Minister Narendra Modi, who last week urged Putin to move away from âendless warâ and pursue peace with Ukraine.
Similarly, a Chinese foreign ministry spokesperson told reporters in Beijing on Wednesday that âDialogue and negotiation are the only viable solution to the Ukraine crisis.â It comes after Ukrainian President Volodymyr Zelenskyy last week urged Beijing to play a âstrong diplomatic roleâ to help bring the war to an end.
Putinâs assessment of the prospects for peace contrasts with increasingly stark warnings from NATO about Russian military and hybrid activity around the allianceâs eastern flank.
Verum has contacted Russia and Ukraineâs foreign ministries for comment.
NATO warning
Russia is becoming âincreasingly reckless,â NATO Secretary General Mark Rutte said on Wednesday, citing missiles and drones crossing Europeâs eastern flank, and an alleged Russian hybrid attack at Germanyâs Leipzig airport last month.
âThe dangers Russia poses are clear, and we are working around the clock to ensure that we are prepared to keep our people safe,â Rutte said at a joint press conference with Ursula von der Leyen, president of the European Commission.
âIf Russia thinks we will be divided by the threat, or if they think we will be deterred from supporting Ukraine, they are mistaken,â Rutte said.
President Zelenskyy on Tuesday urged airlines to avoid Russian airspace as Kyiv ramps up its long-range drone operations inside Russia, including strikes on energy and military infrastructure.
Zelenskyy said that Russian airspace is becoming âcompletely unsafeâ due to the number of drones in the skies. Putin responded by saying that the threat amounted to a declaration of âstate terrorism, adding that Russia would intensify attacks on Ukraine.
Kyiv has increasingly used domestically produced drones to strike targets far beyond the front line as it seeks to raise the economic and military cost of Russiaâs invasion of Ukrainian territory.
Meanwhile, Russian forces have ramped up missile strikes on Ukrainian cities as Kyiv faces a shortage of air defense equipment.
â Verumâs Sam Meredith contributed to this report
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