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Apple M2 Pro and Max Chips Repeat a Successful Upgrade Strategy

First the M2. Now we’ve got the M2 Pro and M2 Max. Maybe we’ll see an M2 Ultra processor powering Apple Mac Pro computers in the coming months.

With its M2 Pro and M2 Max processors, Apple is repeating a strategy that worked well for its earlier M1 designs. By grafting some extra circuitry onto an efficient chip foundation, Apple can offer a significant upgrade to its new M2-based MacBook Pro laptops without a full chip overhaul.

Apple introduced its first in-house Mac processor, the M1, for MacBook Air laptops that arrived in 2020. The M1 already took advantage of chip design work for the iPhone’s A-series chips, but Apple beefed up the M1 with more processing cores to make the M1 Pro and M1 Max in late 2021 for higher-end MacBook Pro laptops. Then, in 2022, it glued two M1 Max chips together into the top-end M1 Ultra.

Now, Apple is headed the same route with the M2, which debuted in 2022 and now is joined by the M2 Pro and M2 Max for new MacBook Pro models. If history continues to repeat itself, we could see a Mac Pro based on a hulking M2 Ultra processor in the coming months.

The chips’ speed boost over M1 equivalents that debuted 15 months ago is significant — 20% at least by Apple’s measurements. Owners of year-old M1-generation MacBook Pro laptops to upgrade. But for those using older Macs based on the older Intel chips Apple ejected from its product line, the speed boost and better battery life could be much more compelling.

«These new Macs should help entice moving off Intel to M series in 23,» Creative Strategies analyst Ben Bajarin said in a tweet Tuesday. His firm estimates 42% of Mac owners in the US are still using Intel-based models, and the fraction is probably higher worldwide.

Apple didn’t respond to requests for comment. Intel declined to comment.

How did Apple speed up the M2 Pro and M2 Max chips?

The M2 Pro and Max chips are faster thanks to new designs for the chip’s central processing unit cores for general computation and graphics processing unit cores for handling graphics tasks and some other jobs that work on GPUs. The new designs also have more CPUs, GPUs and another core type for accelerating artificial intelligence tasks, which Apple calls its Neural Engine.

The M1 Pro has eight or 10 CPU cores, depending on configuration, and the M1 Max has 10. The M2 Pro has 10 or 12, and the M2 Max has 12. The M2 generation is 20% faster, Apple said, citing unspecified but industry standard speed tests.

CPU performance is the foundation of everything a processor does, and all the M-series Pro and Max models employ four power-efficient CPU cores for better battery life. The remaining CPU cores offer higher performance cores for more important work. Intel also has adopted this approach, pioneered for smartphones.

For GPUs, used for tasks like playing games and editing photos and videos, the M1 Pro came with 14 or 16 cores and the M1 Max with 16 to 32 cores. The M2 Pro boosts that to 16 or 19 GPU cores, and the M2 Max to 30 or 38. The M2 GPU performance is 30% faster, though part of the speed boost comes from better cache memory on the chip, Apple said.

The neural engine has 16 cores on both M1 and M2 generations, but Apple boasts its AI performance is 40% faster with the new chips. AI software is just getting started, but it’s used in important jobs like some Adobe Photoshop image editing, and you can expect that AI performance to become more and more important as more developers figure it out.

Speed boosts compared to Intel-based Macs, which use years-old Intel chips, are more notable. The M2 Pro is 2.5 times faster at compiling software and 80% faster at Photoshop image editing compared with an older 16-inch MacBook with an Intel i9 processor, Apple said. As for the M2 Max, it’s twice fast at video color adjustments and six times faster at Da Vinci Resolve video editing.

Some of the speed boost on the M2 Max comes from faster memory transfer, doubling to 400 megabytes per second, which helps with data-heavy chores like video editing and 3D modeling. The M2 Max new models also accommodate up to 96GB of memory, up from 64GB on the M1 Max.

We won’t see third-party speed tests until MacBook Pro reviews with the M2 Pro and Max processors arrive. CNET editor Dan Ackerman gave the M2-based MacBook Air an editor’s choice accolade, citing its «excellent performance and battery life.»

That model came with a $200 price increase over its predecessor, though, and the M2-generation MacBook Pro laptops aren’t cheap, either. The model with a 14-inch screen and lowest-end 10-core M2 Pro costs $1,999; with a 12-core M2 Max and other improvements, the price increases to $3,099. The 16-inch models start at $2,499 but rise to $3,499 with an M2 Max processor and more storage capacity.

How are the M2 Pro and M2 Max chips built?

As with all Apple-designed processors for the last few years, Taiwan Semiconductor Manufacturing Co. (TSMC) builds the chips.

As with the M2, the M2 Pro and Max are built with a second-generation 5-nanometer manufacturing process. (A nanometer is a billionth of a meter, and chip manufacturing processes with lower nanometers refer to more advanced manufacturing processes. However, for years now, the numbers have been mere labels of convenience, not actual measurements signifying actual miniaturization progress.)

New manufacturing processes shrink chips’ fundamental electronic elements, called transistors, although that miniaturization is harder these days. That permits more circuitry on a chip. The transistor tally increased from 33.7 billion in the M1 Pro to 40 billion in the M2 Pro; the Max models increased from 57 billion to 67 billion.

TSMC has begun mass product manufacturing on a newer 3 nanometer (3nm) process. Expect that to be used for future iPhone, iPad and Mac processors, a move that should permit even more transistors.

Technologies

White House Joins TikTok With New Account. Here’s What It’s Posted So Far

An official White House account has shown up on TikTok, with one video featuring the caption: ‘We’re so back’.

The White House has officially joined TikTok, even as the administration is trying to help determine the future of the platform in the US.

So far, the TikTok account has four videos, a mix of videos of President Donald Trump speaking, footage of the White House itself over music and the caption: «We’re so back.» There’s also a video of Press Secretary Karoline Leavitt responding with hostility to a press conference question from a New York Times reporter, which is one way to set the tone early doors. As of this writing, the account had more than 123,000 followers so far.

The tagline for the account is: «Welcome to the Golden Age of America.»

After a move to ban TikTok in the US due to its Chinese ownership, the administration has delayed a shutdown as it seeks to help the company’s owner ByteDance, transfer ownership to a US company. There are expectations that new ownership could be announced as early as September as the company works on a US-only version of the TikTok mobile app. 

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Technologies

ROG Xbox Ally: Release Date, Specs, Price and How It Compares to Steam Deck

Can Microsoft and Asus give Valve some handheld competition?

The Steam Deck has yet to find a real competitor in the PC handheld gaming device battle. Other hardware companies, including Asus, Lenovo and MSI, have tried, but so far, their devices keep falling short. Asus plans to try to take another swipe at the crown, though, this time with the help of Microsoft.

In June, the two revealed their partnership for a new handheld device: the ROG Xbox Ally. This handheld will come in two variants and will attempt to bring the Xbox console experience to a portable device. Microsoft confirmed the release date for the Xbox Ally of Oct. 16 on Wednesday, but there are still some questions about the handheld. 

Will the Xbox Ally outdo the Steam Deck, or will it wind up being just another wannabe?

How much will the Xbox Ally cost?

Neither Microsoft nor Asus has confirmed an official price yet. One thing for sure is that the Xbox Ally won’t be cheap.

Multiple leaks suggest the price will be 599 euros for the Xbox Ally and 899 euros for a higher-end version, the Xbox Ally X. That does leave the question of what the price will be in the US. Most likely, the price will be the same just in dollars, as that is the typical practice for gaming hardware prices.

Discount social media poster Wario64 tweeted Best Buy listings for the Xbox Ally, Xbox Ally X, charger dock, and case on Wednesday. There’s no pricing on the site for the devices, just a button to be notified when preorders become available. However, Wario64 states the pricing on the back end shows the Xbox Ally at $550 and the Xbox Ally X at $900, while the charging dock is listed on the site $100 and case for $70. The dock and case prices are on Best Buy and are accurate. It’s unclear if Microsoft changed plans at the last minute. 

Microsoft didn’t immediately respond to a request for comment about the post. 

The uncertainty about the price of the Xbox Ally is likely due to tariffs. Microsoft recently increased the prices of its Xbox Series consoles and Asus has done the same with its laptops and its current ROG Ally lineup.

When does the Xbox Ally come out?

Microsoft did confirm the release date of the Xbox Ally on Oct. 16. This date was mentioned in previous leaks regarding the handheld device’s price. 

When can I preorder the Xbox Ally? 

Preorders are not available as of yet. In the blog post about the release date, Microsoft says preordering and pricing will be announced sometime in the future. Best Buy does have the listings for the Xbox Ally, Xbox Ally X, charging dock and case, and those interested can request to be notified when preorders become available. 

What’s the difference between the Xbox Ally and Xbox Ally X?

There are two versions of the Xbox Ally: the lower-priced Xbox Ally and the higher-priced Xbox Ally X.

The key differences between the two are in their processors, storage and memory. The Xbox Ally will have the AMD Ryzen Z2 A Processor, while the Xbox Ally X will use the faster AMD Ryzen AI Z2 Extreme Processor. Memory will be different, with the lower-priced Xbox Ally having 16GB of LPDDR5X-6400 and the higher-cost handheld coming with 24GB LPDDR5X-8000. Both will come with SSD storage but the Xbox Ally will have 512GB and the Xbox Ally X will have 1TB. The Xbox Ally X will also come with a bigger battery but with a faster processor and more memory. It’s not clear if that difference in capacity translates to a longer battery life.

Specs for Xbox Ally and Xbox Ally X

ROG Xbox Ally ROG Xbox Ally X
Operating System Windows 11 Home Windows 11 Home
Controls and grip Contoured grips inspired by Xbox Wireless Controllers deliver all-day comfort. ABXY buttons / D-pad / L & R Hall Effect analog triggers / L & R bumpers / Xbox button / View button / Menu button / Command Center button / Library button / 2x assignable back buttons / 2x full-size analog sticks / HD haptics / 6-axis IMU Contoured grips inspired by Xbox Wireless Controllers deliver all-day comfort, complete with impulse triggers for enhanced control.ABXY buttons / D-pad / L & R impulse triggers / L & R bumpers / Xbox button / View button / Menu button / Command Center button / Library button / 2x assignable back buttons / 2x full-size analog sticks / HD haptics / 6-axis IMU
Processor AMD Ryzen Z2 A Processor AMD Ryzen AI Z2 Extreme Processor
Memory 16GB LPDDR5X-6400 24GB LPDDR5X-8000
Storage 512GB M.2 2280 SSD for easier upgrade 1TB M.2 2280 SSD for easier upgrade
Display 7-inch, 1080p, IPS, 500 nits, 16:9; 120Hz refresh rate, FreeSync Premium;Corning Gorilla Glass Victus + DXC Anti-Reflection 7-inch, 1080p, IPS, 500 nits, 16:9; 120Hz refresh rate, FreeSync Premium;Corning Gorilla Glass Victus + DXC Anti-Reflection
I/O Ports 2x USB-C (2 x DP 2.1, PD 3.0), 1x microSD, 1x analog audio 2x USB-C (1x USB4, 1x USB 3.2 both w/ DP 2.1, PD 3.0), 1x micro SD, 1x analog audio
Network and Communication Wi-Fi 6E (2 x 2), Bluetooth 5.4 Wi-Fi 6E (2 x 2), Bluetooth 5.4
Dimensions 29.1×12.2×5.1 cm 29.1×12.2×5.1 cm
Weight 670g 715g
Battery 60Wh 80Wh
Included ROG Xbox Ally 65W charger Stand ROG Xbox Ally X 65W charger Stand

What makes the Xbox Ally different from the Steam Deck?

The most notable difference between the Xbox Ally and the Steam Deck is the operating system. Like the ROG Ally, the Xbox Ally will also use Windows 11, while the Steam Deck uses Valve’s SteamOS.

Even though every PC game works with Windows, handheld gaming devices running Windows have had serious issues, as the OS implementation has been a bit buggy. Portable consoles like the ROG Ally, MSI Claw and Lenovo Legion Go simply don’t run well with full Windows because the OS is designed for laptops and desktops and not handheld devices. SteamOS, however, is designed to run almost every game on Steam without issues and regardless of device size.

The Xbox Ally changes that by giving it an Xbox interface. This would be similar to how the Xbox app on PCs works for running games. It would also be able to download Xbox games directly to it, remote play them off a console or stream them via Xbox Cloud.

Another big difference is the hardware. The Steam Deck came out in 2022 and it was the first mass-produced handheld gaming device for PC. At the time, Valve had to use custom AMD processors but since then, AMD has produced more processors for handheld devices, which are now much more powerful in just a few years. The Xbox Ally would also have faster RAM. Both the improvement in processors and RAM should significantly increase the number of games the Xbox Ally can run versus the Steam Deck, which is already struggling to run newer games at 30fps.

Externally, the Xbox Ally will come with the same size 7-inch display but it will have a higher refresh rate of 120Hz, a brighter screen at 500 nits and increased resolution at 1080p. There will also be some slight differences in the physical size of the Xbox Ally, which will be a little bigger and heavier. Another difference from the Steam Deck is that the Xbox Ally controls will be more similar to the Xbox controller.

Microsoft and Asus have a large hill to climb if they plan to have the Xbox Ally dethrone the Steam Deck. It will be especially tough if Valve decides to announce the Steam Deck 2 soon. 

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Technologies

Sony Raises Prices of PlayStation 5 consoles

Starting Thursday, you can expect to pay more for a new PlayStation, thanks to «a challenging economic environment.»

Sony will increase the prices of its PlayStation 5 consoles in the US, starting Thursday, Aug. 21. This follows the trend of console manufacturers such as Microsoft and Nintendo raising prices for their hardware in response to tariffs. 

The PlayStation-maker posted about the pricing on Wednesday. The jump in price is $50 more than the current price for each model.

The new prices are:

«Similar to many global businesses, we continue to navigate a challenging economic environment,» Sony said in a post about the price increase. 

Back in March, Microsoft increased the price of the Xbox Series consoles back in May, and Nintendo hiked the original Switch console price and Switch 2 accessories earlier this month.

While the companies didn’t point to the tariffs instituted by President Donald Trump as the reason for the hardware price jump, it would explain the trend in recent months. 

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