Technologies

Adobe: Our New Generative AI Will Help Creative Pros, Not Hurt Them

The Firefly tools begin with image creation and font styling but soon will spread to Photoshop and other software.

In 2022, OpenAI’s Dall-E service wowed the world with the ability to turn text prompts into images. Now Adobe has built its own version of this generative AI technology with tools that begin a technological overhaul of the company’s widely used creative tools.

On Tuesday, Adobe released the first two members of its new Firefly collection of generative AI tools for beta testing. The first tool creates an image based on a text prompt like «fierce alligator leaping out of the water during a lightning storm,» with hundreds of styles that can tweak results. The other applies prompt-based styles to text, letting people create letters that look hairy, scaly, mossy or however else they want.

Firefly for now is available on Adobe’s website, but the company will build generative AI directly into other tools, starting with its Photoshop image editing software, Illustrator for designs and Adobe Express for creating quick videos. The company hasn’t revealed its pricing approach for the new tools.

Creative professionals might see Firefly as an incursion into their creative domain, going beyond mechanical tools like selecting colors and trimming videos into the heart and soul of their jobs. With AI showing new smarts when it comes to translating documents, interpreting tax code, composing music and creating travel itineraries, it’s not irrational for professionals to feel spooked.

Like other AI fans, though, Adobe sees artificial intelligence as the latest digital tool to amplify what humans can do. For example, Firefly eventually could let people use Adobe tools to tailor designs to individuals instead of just creating one design for a broad audience, said Alexandru Costin, vice president of Adobe’s generative AI work.

«We don’t think AI will replace creative creators. We think that creators using AI will be more competitive than creators not using AI. This is why we want to bring AI to the fingertips of all our user base,» Costin said. «The only way to succeed in AI is to embrace it.»

Adobe’s Firefly products are trained from the company’s own library of stock images, along with public domain and licensed works. The company has worked to reduce the bias in training data that AI models can reflect, for example that business executives are male.

AI is a «sea change»

Artificial intelligence uses processes inspired by human brains for computing tasks, trained to recognize patterns in complex real-world data instead of following traditional and rigid if-this-then-that programming. With advances in AI hardware, software, algorithms and training data, the field is advancing rapidly and touching just about every corner of tech.

The latest flavor of the technology, generative AI, can create new material on its own. The best known example, ChatGPT, can write software, hold conversations and compose poetry. Microsoft is employing ChatGPT’s technology foundation, GPT-4, to boost Bing search results, offer email writing tips and help build presentations

AI tools are sprouting up all over. Adobe has used AI for years under its Sensei brand for features like recognizing human subjects in Lightroom photos and transcribing speech into text in Premiere Pro videos. EbSynth applies a photo’s style to a video, HueMint creates color palettes and LeiaPix converts 2D photos into 3D scenes.

But it’s the new generative AI that brings new creative possibilities to digital art and design.

«It’s a sea change,» said Forrester analyst David Truog.

An illustration Adobe's use of generative AI to style the letter N so it looks mossy, golden, or made or thousands of red particles. — One of the first members of Adobe’s Firefly family of generative AI tools will style text based on prompts like «the letter N made of gold with intricate ornaments.»

Adobe

Alpaca offers a Photoshop plug-in to generate art, and Aug X Labs can turn a text prompt into a video. Google’s MusicLM converts text to music, though it’s not open to the public. Dall-E captured the internet’s attention with its often fantastical imagery — the name marries Pixar’s WALL-E robot with the surrealist painter Salvador Dalí.

Related tools like Midjourney and Stability AI’s Stable Diffusion spread the technology even further.

If Adobe didn’t offer generative AI abilities, creative pros and artists would get them from somewhere else.

Indeed, Microsoft on Tuesday incorporated Dall-E technology with its Bing Image Creator service.

Training AIs isn’t easy, but it’s getting less difficult, at least for those who have a healthy budget. Chip designer Nvidia on Tuesday announced that Adobe is using its new H100 Hopper GPU to train Firefly models through a new service called Picasso. Other Picasso customers include photo licensing companies Getty Images and Shutterstock.

Legal engineering

Developing good AI isn’t just a technical matter. Adobe set up Firefly to sidestep legal and social problems that AI poses.

For example, three artists sued Stability AI and Midjourney in January over the use of their works in AI training data. They «seek to end this blatant and enormous infringement of their rights before their professions are eliminated by a computer program powered entirely by their hard work,» their lawsuit said.

Getty Images also sued Stability AI, alleging that it «unlawfully copied and processed millions of images protected by copyright.» It offers licenses to its enormous catalog of photos and other images for AI training, but Stability AI didn’t license the images. Stability AI, DeviantArt and Midjourney didn’t respond to requests for comment.

Adobe wants to assure artists that they needn’t worry about such problems. There are no copyright problems, no brand logos, and no Mickey Mouse characters. «You don’t want to infringe somebody else’s copyright by mistake,» Costin said.

The approach is smart, Truog said.

«What Adobe is doing with Firefly is strategically very similar to what Apple did by introducing the iTunes Music Store 20 years ago,» he said. Back then, Napster music sharing showed demand for online music, but the recording industry lawsuits crushed the idea. «Apple jumped in and designed a service that let people access music online but legally, more easily, and in a way that compensated the content creators instead of just stealing from them.»

Adobe also worked to counteract another problem that could make businesses leery, showing biased or stereotypical imagery.

It’s now up to Adobe to convince creative pros that it’s time to catch the AI wave.

«The introduction of digital creativity has increased the number of creative jobs, not decreased them, even if at the time it looked like a big threat,» Costin said. «We think the same thing will happen with generative AI.»

Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.

Technologies

These Official Apple Watch Bands Start at $10 on Woot, Plus You Can Save More When You Buy Multiple

Freshen up your Apple Watch style while saving big on these official bands for the popular smartwatch.

It might not get much buzz, but I think one of the very best Apple Watch features is the way you can quickly and easily change up your look by swapping out your band. Woot is now offering the perfect opportunity to grab a few without paying the full price.

Whether you’re looking for something to pair with the latest Apple Watch Series 11 or just want to freshen up an older model, this deal isn’t to be missed. The retailer is now offering up to 80% off select Apple Watch bands, but that’s not all.

When you buy two or more, you’ll save an extra 35% on your total. Grabbing three or more saves you 50%, and four or more takes an additional 65% off. The discount is applied directly at checkout, so you don’t need to worry about adding any complicated coupon codes. This offer is valid through Nov. 14, but we recommend acting fast to snag it before the stock runs out.

The offer covers two different types of bands and a whole range of colors to choose from. If you want the Apple Watch Solo Loop, you’ll pay $15, down from the usual $49 asking price. Alternatively, you can pay $30 for an Apple Watch braided solo loop, which is 70% off the usual price, and of course, grabbing more than one will save you even more. Just choose the right size for your wrist, pick a color and you’re good to go.

Hey, did you know? CNET Deals texts are free, easy and save you money.

Both of these bands are great options for working out or just going about your business, but make sure you order the right size for your wrist. Neither of them can be adjusted.

The Solo Loop is made from liquid silicone rubber and features a stretchy design that’s comfortable to wear for hours on end. The braided solo loop is the fancier of the two and is created by weaving 16,000 recycled polyester yarn filaments around ultrathin silicone threads. This band is even comfier than the standard solo loop, and it’s one of our favorites. It’d normally sell for $99, making this a real bargain.

SMARTWATCH DEALS OF THE WEEK

Apple Watch Series 10 (GPS, 46mm, Ink Sports Loop):

$359 (save $70)
Samsung Galaxy Watch 8 (40mm, Bluetooth, Graphite Band):

$330 (save $20)
Amazfit Balance GPS Smartwatch (Black):

$140 (save $60)
Google Pixel Watch 3 (41mm, Wi-Fi, Matte Black, Obsidian Band):

$202 (save $49)
Amazfit Active 42mm Smartwatch With 14 Day Battery Life (Black):

$75 (save $35)

Deals are selected by the CNET Group commerce team, and may be unrelated to this article.

Why this deal matters

This is a great chance to pick up multiple official Apple bands at prices that rival even the Amazon bargain bin options. Just keep in mind that Woot’s sales can end sooner than the advertised date if stocks run dry, and we expect these bands to be very popular.

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Technologies

How Sonic Rumble Spins Away From Mario Party With Its Own Multiplayer Style

Sonic Rumble producer Takashi Iizuka explains how the team built a party game suiting the blue hedgehog’s style.

For decades now, the Mario Party franchise has dominated the niche of the best multiplayer party games you can play with friends on your couch — or now, online. Despite challenges from games like Fuzion Frenzy, Super Monkey Ball, Rayman Raving Rabbids and more, none have stolen Nintendo’s crown.

But now, Sega is making a play for the casual party game space with Sonic Rumble, a new title featuring the company’s iconic hedgehog and his friends. The free-to-play game is now available on PC, as well as on mobile for iOS and Android phones, allowing up to 32 players to join in on matches.

Sega’s hedgehog mascot is no stranger to party games, but entries like Sonic Shuffle on Dreamcast and Sega Superstars on the PlayStation 2 came out decades ago. For the publisher’s newest take on Sonic multiplayer, Sonic Rumble producer Takashi Iizuka answered questions over email, from adapting Sonic’s «gotta go fast» action to party multiplayer and whether other iconic Sega stars will make cameo appearances.

Q: There are some party games that have cemented the genre, like Mario Party. Aside from a cast of Sonic characters, how does Sonic Rumble distinguish itself from other party games?
Iizuka: While many other party games have their charm, our vision for Sonic Rumble was to combine the speed of classic arcade games with the competitive, high-stakes energy of a battle royale game. We call this mix an «Arcade Royale.»

Each stage is designed to keep the mayhem on full blast, whether players are dashing through obstacle courses or scrambling to collect rings before time runs out. What really sets Sonic Rumble apart is how it blends approachability with intensity. We wanted it to be easy for anyone to jump in and play, while still maintaining the intensity that fans have come to know and love from the Sonic franchise.

With the live service aspect of Sonic Rumble, we plan to consistently introduce new elements, from surprising collaborations to limited-time events, keeping the game fresh and fun for years to come.

When designing Sonic Rumble, what guidelines did the team/studio abide by to ensure it feels like a Sonic game?
Iizuka: We wanted to create a game that both new and longtime fans would love, and that could be played on the go or at home on their PC.

Sonic Rumble needed to embody what makes Sonic special, not just through the characters, but through the gameplay itself. That meant focusing on movement, momentum and control of the characters within the environment, so even in this new multiplayer format, gameplay still feels authentic to the Sonic experience. We also wanted to ensure that Toy World itself captured that Sonic spirit, with bright arenas, upbeat music and plenty of personality. Even if Sonic Rumble is an entirely new kind of Sonic game, players will instantly recognize the spirit and rhythm of the franchise in every match and mode.

The gameplay shown in the trailer has a distinctly Sonic feel — racing along tracks, jumping on bumpers, collecting rings and so on. How did the team adapt this to party gameplay?
Iizuka: We didn’t just place Sonic characters in a stereotypical party environment; we made Sonic mechanics and gameplay the foundation of Sonic Rumble. We achieved this adaptation through strategic twists on familiar elements.

In Sonic Rumble, rings are the high-stakes resource, rather than protection like in previous Sonic titles. We’ve made the Ring collection central to victory, allowing players to steal them from each other. The Dashing mechanic is another example, something usually used for speed can now also be used for attacking. By updating these core movements and abilities, we’ve added another layer of strategy and skill to the competition.

The recently released Sonic Racing: CrossWorlds had a deep roster of Sonic characters along with several from other Sega franchises, like Yakuza and Super Monkey Ball. Will Sonic Rumble also have crossover characters? What about characters from Sonic lore (like the Chaotix or Sonic the Werehog)?
Iizuka: Our immediate priority is to ensure Sonic Rumble is both fun and fulfilling for our core fan base as well as for players new to the Sonic franchise. That means focusing on the incredible depth of the Sonic Universe. We know how necessary customization is and are heavily committed to allowing players to fully personalize Sonic, Tails, Knuckles, Amy, Shadow, and Dr. Eggman with unique skins, in-game skills, and emotes.

As Sonic Rumble is a live-service title, it has the potential to evolve and expand over time. At launch, fans can look forward to the Sonic the Hedgehog 3 Movie Crossover Event, which brings in elements like the Movie Shadow skin and epic battles in the iconic Shibuya Crossing arena. We’ve also integrated characters and skins from a SEGA Stars Crossover Event, featuring beloved icons like Opa-Opa and Upa-Upa from Fantasy Zone, AiAi and MeeMee from Monkey Ball, and characters from Altered Beast, Bonanza Bros, Pengo, and Phantasy Star.

Sonic Rumble is available now on PC, iOS App Store and Google Play Store.

Technologies

Today’s NYT Mini Crossword Answers for Friday, Nov. 7

Here are the answers for The New York Times Mini Crossword for Nov. 7.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Need some help with today’s Mini Crossword? Hope you don’t have a cold — although two of the clues are related to the sounds you might make if you do have one. If you need the answers, read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.