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Adobe: Our New Generative AI Will Help Creative Pros, Not Hurt Them

The Firefly tools begin with image creation and font styling but soon will spread to Photoshop and other software.

In 2022, OpenAI’s Dall-E service wowed the world with the ability to turn text prompts into images. Now Adobe has built its own version of this generative AI technology with tools that begin a technological overhaul of the company’s widely used creative tools.

On Tuesday, Adobe released the first two members of its new Firefly collection of generative AI tools for beta testing. The first tool creates an image based on a text prompt like «fierce alligator leaping out of the water during a lightning storm,» with hundreds of styles that can tweak results. The other applies prompt-based styles to text, letting people create letters that look hairy, scaly, mossy or however else they want.

Firefly for now is available on Adobe’s website, but the company will build generative AI directly into other tools, starting with its Photoshop image editing software, Illustrator for designs and Adobe Express for creating quick videos. The company hasn’t revealed its pricing approach for the new tools.

Creative professionals might see Firefly as an incursion into their creative domain, going beyond mechanical tools like selecting colors and trimming videos into the heart and soul of their jobs. With AI showing new smarts when it comes to translating documents, interpreting tax code, composing music and creating travel itineraries, it’s not irrational for professionals to feel spooked.

Like other AI fans, though, Adobe sees artificial intelligence as the latest digital tool to amplify what humans can do. For example, Firefly eventually could let people use Adobe tools to tailor designs to individuals instead of just creating one design for a broad audience, said Alexandru Costin, vice president of Adobe’s generative AI work.

«We don’t think AI will replace creative creators. We think that creators using AI will be more competitive than creators not using AI. This is why we want to bring AI to the fingertips of all our user base,» Costin said. «The only way to succeed in AI is to embrace it.»

Adobe’s Firefly products are trained from the company’s own library of stock images, along with public domain and licensed works. The company has worked to reduce the bias in training data that AI models can reflect, for example that business executives are male.

AI is a «sea change»

Artificial intelligence uses processes inspired by human brains for computing tasks, trained to recognize patterns in complex real-world data instead of following traditional and rigid if-this-then-that programming. With advances in AI hardware, software, algorithms and training data, the field is advancing rapidly and touching just about every corner of tech.

The latest flavor of the technology, generative AI, can create new material on its own. The best known example, ChatGPT, can write software, hold conversations and compose poetry. Microsoft is employing ChatGPT’s technology foundation, GPT-4, to boost Bing search results, offer email writing tips and help build presentations 

AI tools are sprouting up all over. Adobe has used AI for years under its Sensei brand for features like recognizing human subjects in Lightroom photos and transcribing speech into text in Premiere Pro videos. EbSynth applies a photo’s style to a video, HueMint creates color palettes and LeiaPix converts 2D photos into 3D scenes.

But it’s the new generative AI that brings new creative possibilities to digital art and design. 

«It’s a sea change,» said Forrester analyst David Truog.

An illustration Adobe's use of generative AI to style the letter N so it looks mossy, golden, or made or thousands of red particles.An illustration Adobe's use of generative AI to style the letter N so it looks mossy, golden, or made or thousands of red particles.

One of the first members of Adobe’s Firefly family of generative AI tools will style text based on prompts like «the letter N made of gold with intricate ornaments.»

Adobe

Alpaca offers a Photoshop plug-in to generate art, and Aug X Labs can turn a text prompt into a video. Google’s MusicLM converts text to music, though it’s not open to the public. Dall-E captured the internet’s attention with its often fantastical imagery — the name marries Pixar’s WALL-E robot with the surrealist painter Salvador Dalí.

Related tools like Midjourney and Stability AI’s Stable Diffusion spread the technology even further.

If Adobe didn’t offer generative AI abilities, creative pros and artists would get them from somewhere else. 

Indeed, Microsoft on Tuesday incorporated Dall-E technology with its Bing Image Creator service.

Training AIs isn’t easy, but it’s getting less difficult, at least for those who have a healthy budget. Chip designer Nvidia on Tuesday announced that Adobe is using its new H100 Hopper GPU to train Firefly models through a new service called Picasso. Other Picasso customers include photo licensing companies Getty Images and Shutterstock.

Legal engineering

Developing good AI isn’t just a technical matter. Adobe set up Firefly to sidestep legal and social problems that AI poses.

For example, three artists sued Stability AI and Midjourney in January over the use of their works in AI training data. They «seek to end this blatant and enormous infringement of their rights before their professions are eliminated by a computer program powered entirely by their hard work,» their lawsuit said.

Getty Images also sued Stability AI, alleging that it «unlawfully copied and processed millions of images protected by copyright.» It offers licenses to its enormous catalog of photos and other images for AI training, but Stability AI didn’t license the images. Stability AI, DeviantArt and Midjourney didn’t respond to requests for comment.

Adobe wants to assure artists that they needn’t worry about such problems. There are no copyright problems, no brand logos, and no Mickey Mouse characters. «You don’t want to infringe somebody else’s copyright by mistake,» Costin said.

The approach is smart, Truog said.

«What Adobe is doing with Firefly is strategically very similar to what Apple did by introducing the iTunes Music Store 20 years ago,» he said. Back then, Napster music sharing showed demand for online music, but the recording industry lawsuits crushed the idea. «Apple jumped in and designed a service that let people access music online but legally, more easily, and in a way that compensated the content creators instead of just stealing from them.»

Adobe also worked to counteract another problem that could make businesses leery, showing biased or stereotypical imagery.

It’s now up to Adobe to convince creative pros that it’s time to catch the AI wave.

«The introduction of digital creativity has increased the number of creative jobs, not decreased them, even if at the time it looked like a big threat,» Costin said. «We think the same thing will happen with generative AI.»

Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.


Technologies

Call-Recording App Neon Disappeared Abruptly. Now It’s Back for Another Try

The app stirred privacy and security questions offering to pay people for recordings of their phone calls to train AI models. A security flaw didn’t help.

In September, the Neon app briefly became a sensation on app download charts by promising to pay users for recording and sharing their phone calls. Then it abruptly went offline amid controversy over its security practices, privacy protections and payment structure. 

More than a month later, Neon has returned to the iOS App Store and the Google Play Store, and the New York-based companyfollowed up a few days later with a new payout formula. Its founder, Alex Kiam, says the security issues have been resolved, but without offering much detail.

How far the company has progressed remains unclear. An email from Kiam to users on Thursday was sprinkled with phrasing like «while we prepare this new version of the app» and «once the new version of the app launches.»

In our own tests, we were unable to get the new version of Neon to work on iOS. A screen that asks to verify a phone number for signup didn’t trigger a phone call as expected.   

Neon sells the recordings of user calls to companies training AI models, which are hungry for real-world input, such as how people speak conversationally. The company says it anonymizes call information. 

Privacy experts CNET spoke to warned against using the app in its previous incarnation due to concerns over call consent laws, and also noted that AI could infer user information or identities even if call data is anonymized.   


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What’s changed with the Neon app?

Shortly after Neon soared on the app store charts, the news site TechCrunch discovered a security flaw that allowed people to access calls from other users, including transcripts and metadata about the calls. After the app went dark, Kiam said that the company would address the issue and that the app would return with a bonus for users. 

At that time, users of the app could call anyone and get paid. According to the company, only the app user’s side of the call was sold, since in some states, it’s not legal to record a conversation without permission. 

The new version is attempting to circumvent these state issues with a new app-to-app setup: Both parties to the call must have the Neon app installed, essentially making it an opt-in service. Only calls from one Neon user to another Neon user are paid, meaning both people on the call have signed up with the company.

In his email on Thursday, Kiam list details of the updated formula for payments. It starts out with pay to users of 20 cents per minute for the first 20 minutes of call time per day, to a maximum of $4 a day. The plan also describes payments for referrals to the app, up to $50 a day from referral earnings — as long as users «don’t try to game the system with fake calls» — with the potential for a higher daily maximum for users «who have referred a lot of people.»

That is, earning potential is based largely on users getting other people to sign up and use the app.

Users posting comments on the Google Play Store have given the company low ratings, complaining that referral rates have dropped to as low as $1 and that call payment rates may be as low as 5 cents per minute. The app currently has a rating of 2.2 stars out of 5 on the Google Play Store and 2.7 stars out of 5 on the App Store for iOS.

Security concerns with Neon

When Neon went offline, it was with the expectation that the company would fix the vulnerability that could have allowed someone to access calls from other users. 

Kiam told CNET via email that the company «engaged with» three cybersecurity firms after the security hole was found and engaged a contractor to perform a code review to address security concerns. He said that Neon later hired that contractor as its chief technology officer. He didn’t name the contractor, but said the person is «the former CTO of a reasonably large tech company who has 20 years of experience building secure platforms.» 

Neon addressed the underlying issue TechCrunch found, Kiam said, and didn’t discover any evidence of «malicious actors» accessing its database. He didn’t elaborate on how the company addressed that issue.

The delay in bringing Neon back to iOS was not intentional, he said. «I wanted to bring Neon back quickly, but it was important that we did this right.» 

Neon’s updated terms of service

As part of its relaunch, Neon has waived the $30-per-day limit on pending payouts. Kiam said the company plans «a future pleasant surprise» for those who were already using the app.

According to the updated terms of service from Nov. 3, those who sign up for the app agree that Neon can «sell and offer for sale» call recordings «for the purpose of developing, training, testing, and improving machine learning models, artificial intelligence tools and systems, and related technologies.»

There is still concerning language regarding Neon’s rights and licenses that grant the company the authority to publicly display, reproduce and distribute call recordings «in any media formats and through any media channels.»

The appeal of earning a few extra bucks for very little effort is understandable, especially when many people are worried about money amid tech industry layoffs, the US government shutdown and the suspension of services like the SNAP food assistance program.  

Still, security concerns, the ethics of turning over personal conversations to AI companies, the lack of clarity about payments and complaints in user reviews should give users pause.

In an interview with CNET in early October, Kiam said his company was overwhelmed by the sudden popularity of Neon, but not completely surprised.

«I expected things to grow pretty quickly because … we’re getting people money for something that they would do anyway,» Kiam said. «We felt confident that there was real demand for something like this.»

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Technologies

Upgrade Your Mobile Gaming Experience With This Best-Ever Price on the GameSir G8 Plus

At just $72, this deal saves you $28 on a great controller for gaming on the go.

Mobile gaming has come in leaps and bounds in recent years, and some of the best games can be found on your phone. But touchscreens aren’t suited to all kinds of games, and that’s why a controller is a good pickup for any mobile gamer. The GameSir G8 Plus works with phones and tablets, and right now it’s yours for its lowest-ever price of just $72. That’s down $28 from its original price and about 10% off the price we’ve been seeing lately.

This deal doesn’t ask you to enter any codes or clip any coupons, but you should be aware of its limited-time label. Stocks could run dry at any time, so make sure to order your new controller soon to avoid missing out.

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The GameSir G8 Plus supports both Android and iOS, and connects to your device using Bluetooth. You place your phone or tablet into the controller itself, creating a Nintendo Switch-like experience.

The controller itself has Hall Effect joysticks to avoid age-old issues like stick drift, and the six-axis motion-sensing technology is useful for games that support motion controls. You can even connect this controller to your PC via a USB-C cable and play there, too.

Our reviewer, Jason Cockerham, thinks this controller is worth grabbing if you don’t mind dealing with its software. He goes into more detail in his full review, but notes that, «If you don’t care much about the lackluster app, then the G8 Plus really is a solid controller. It feels great, responds well, and has respectable battery life.» He also added that, «It’s a great controller, even for $100.» And now that it’s down to $72, it’s a much better value. 


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Why this deal matters

Sometimes it can be difficult to find time to fire up a console or PC, but that doesn’t have to mean you can’t play. Mobile gaming is a great way to game when you might otherwise not be able to, and this controller gives you a familiar gaming feel on the go — and at an excellent price, too.

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Technologies

The Top-Rated Motorola 2025 G Stylus Just Hit $300, a New Low for the Stylus-First Android

This 8GB/256GB unlocked model is 25% off at Amazon — with a built-in stylus, fast charging and Android 15.

Motorola’s G Stylus line has always leaned into utility, and the 2025 version adds a few thoughtful upgrades without pushing the price too far. It’s one of the few phones in its class with a built-in stylus, and it now supports Android 15, AI features and faster charging. If you’re looking for a mid-range phone that doesn’t feel stripped down, this one’s worth a look.

Amazon has dropped the 2025 Moto G Stylus to $300, a $100 discount off its $400 list price — that’s 25% off. Grab the deal while it lasts. It’s the lowest price we’ve seen for this configuration, which includes 8GB of RAM and 256GB of storage. For comparison, the 2024 model is currently available for $200 at Best Buy; however, it lacks the newer chip and faster charging capabilities.

The 2025 G Stylus features a 6.7-inch pOLED display with a 120Hz refresh rate and Dolby Atmos support. A Snapdragon processor powers it, runs Android 15 and includes a 50 MP primary camera with AI enhancements. The stylus is built in, and the phone supports sketching, note-taking and photo markup without requiring a separate accessory.

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Charging is fast — Motorola says you can get “power for the day” in just 15 minutes. However, the 68W TurboPower charger is sold separately. The phone also includes IP68 water resistance, a vegan leather finish and MIL-STD-810H durability testing.

In CNET’s hands-on coverage, the phone was praised for bringing AI features to a lower price tier. It’s also been called “the fastest charging phone under $400” — a rare distinction in this category.

For more picks, check out our best Android phones and top budget phone deals.

Why this deal matters

Stylus-equipped phones are rare in the midrange category. The 2025 Moto G Stylus adds fast charging, AI features and a premium display — all for $300. With 256GB of storage and Android 15, it’s a well-rounded option for phone users who want flexibility without overspending.

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