Technologies

Adobe: Our New Generative AI Will Help Creative Pros, Not Hurt Them

The Firefly tools begin with image creation and font styling but soon will spread to Photoshop and other software.

In 2022, OpenAI’s Dall-E service wowed the world with the ability to turn text prompts into images. Now Adobe has built its own version of this generative AI technology with tools that begin a technological overhaul of the company’s widely used creative tools.

On Tuesday, Adobe released the first two members of its new Firefly collection of generative AI tools for beta testing. The first tool creates an image based on a text prompt like «fierce alligator leaping out of the water during a lightning storm,» with hundreds of styles that can tweak results. The other applies prompt-based styles to text, letting people create letters that look hairy, scaly, mossy or however else they want.

Firefly for now is available on Adobe’s website, but the company will build generative AI directly into other tools, starting with its Photoshop image editing software, Illustrator for designs and Adobe Express for creating quick videos. The company hasn’t revealed its pricing approach for the new tools.

Creative professionals might see Firefly as an incursion into their creative domain, going beyond mechanical tools like selecting colors and trimming videos into the heart and soul of their jobs. With AI showing new smarts when it comes to translating documents, interpreting tax code, composing music and creating travel itineraries, it’s not irrational for professionals to feel spooked.

Like other AI fans, though, Adobe sees artificial intelligence as the latest digital tool to amplify what humans can do. For example, Firefly eventually could let people use Adobe tools to tailor designs to individuals instead of just creating one design for a broad audience, said Alexandru Costin, vice president of Adobe’s generative AI work.

«We don’t think AI will replace creative creators. We think that creators using AI will be more competitive than creators not using AI. This is why we want to bring AI to the fingertips of all our user base,» Costin said. «The only way to succeed in AI is to embrace it.»

Adobe’s Firefly products are trained from the company’s own library of stock images, along with public domain and licensed works. The company has worked to reduce the bias in training data that AI models can reflect, for example that business executives are male.

AI is a «sea change»

Artificial intelligence uses processes inspired by human brains for computing tasks, trained to recognize patterns in complex real-world data instead of following traditional and rigid if-this-then-that programming. With advances in AI hardware, software, algorithms and training data, the field is advancing rapidly and touching just about every corner of tech.

The latest flavor of the technology, generative AI, can create new material on its own. The best known example, ChatGPT, can write software, hold conversations and compose poetry. Microsoft is employing ChatGPT’s technology foundation, GPT-4, to boost Bing search results, offer email writing tips and help build presentations

AI tools are sprouting up all over. Adobe has used AI for years under its Sensei brand for features like recognizing human subjects in Lightroom photos and transcribing speech into text in Premiere Pro videos. EbSynth applies a photo’s style to a video, HueMint creates color palettes and LeiaPix converts 2D photos into 3D scenes.

But it’s the new generative AI that brings new creative possibilities to digital art and design.

«It’s a sea change,» said Forrester analyst David Truog.

An illustration Adobe's use of generative AI to style the letter N so it looks mossy, golden, or made or thousands of red particles. — One of the first members of Adobe’s Firefly family of generative AI tools will style text based on prompts like «the letter N made of gold with intricate ornaments.»

Adobe

Alpaca offers a Photoshop plug-in to generate art, and Aug X Labs can turn a text prompt into a video. Google’s MusicLM converts text to music, though it’s not open to the public. Dall-E captured the internet’s attention with its often fantastical imagery — the name marries Pixar’s WALL-E robot with the surrealist painter Salvador Dalí.

Related tools like Midjourney and Stability AI’s Stable Diffusion spread the technology even further.

If Adobe didn’t offer generative AI abilities, creative pros and artists would get them from somewhere else.

Indeed, Microsoft on Tuesday incorporated Dall-E technology with its Bing Image Creator service.

Training AIs isn’t easy, but it’s getting less difficult, at least for those who have a healthy budget. Chip designer Nvidia on Tuesday announced that Adobe is using its new H100 Hopper GPU to train Firefly models through a new service called Picasso. Other Picasso customers include photo licensing companies Getty Images and Shutterstock.

Legal engineering

Developing good AI isn’t just a technical matter. Adobe set up Firefly to sidestep legal and social problems that AI poses.

For example, three artists sued Stability AI and Midjourney in January over the use of their works in AI training data. They «seek to end this blatant and enormous infringement of their rights before their professions are eliminated by a computer program powered entirely by their hard work,» their lawsuit said.

Getty Images also sued Stability AI, alleging that it «unlawfully copied and processed millions of images protected by copyright.» It offers licenses to its enormous catalog of photos and other images for AI training, but Stability AI didn’t license the images. Stability AI, DeviantArt and Midjourney didn’t respond to requests for comment.

Adobe wants to assure artists that they needn’t worry about such problems. There are no copyright problems, no brand logos, and no Mickey Mouse characters. «You don’t want to infringe somebody else’s copyright by mistake,» Costin said.

The approach is smart, Truog said.

«What Adobe is doing with Firefly is strategically very similar to what Apple did by introducing the iTunes Music Store 20 years ago,» he said. Back then, Napster music sharing showed demand for online music, but the recording industry lawsuits crushed the idea. «Apple jumped in and designed a service that let people access music online but legally, more easily, and in a way that compensated the content creators instead of just stealing from them.»

Adobe also worked to counteract another problem that could make businesses leery, showing biased or stereotypical imagery.

It’s now up to Adobe to convince creative pros that it’s time to catch the AI wave.

«The introduction of digital creativity has increased the number of creative jobs, not decreased them, even if at the time it looked like a big threat,» Costin said. «We think the same thing will happen with generative AI.»

Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.

Technologies

The Pixel 10 Pro XL Goes to Paris: Out of Hundreds of Photos, These Are My Favs

Technologies

Today’s NYT Mini Crossword Answers for the Friday, Aug. 22, Domino-Shaped Puzzle

Here are the answers for The New York Times Mini Crossword for Aug. 22. It’s an odd one, shaped like a domino to mark the new NYT dominos game, Pips.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Today’s Mini Crossword is a doubled-up crossword puzzle, shaped like a domino. That must be the Times celebrating their new dominos puzzle, Pips, which I have yet to try. Need answers for today’s very unusual Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Places to store shovels and leaf blowers
Answer: SHEDS

5A clue: Coating for Babybel cheese
Answer: WAX

6A clue: «___ vs. Predator» (2004 sci-fi film)
Answer: ALIEN

8A clue: Streaming glitch
Answer: LAG

9A clue: Docking spots
Answer: PIERS

10A clue: Feature of a Southern accent
Answer: TWANG

14A clue: Sweet potato lookalike
Answer: YAM

15A clue: Top-notch, informally
Answer: PRIMO

17A clue: Greenskeeper’s roll of grass
Answer: SOD

18A clue: Campfire remnants
Answer: ASHES

Mini down clues and answers

1D clue: Nickname for the Florida Gators football stadium, with «the»
Answer: SWAMP

2D clue: «2001: A Space Odyssey» villain
Answer: HAL

3D clue: Cast out from a country
Answer: EXILE

4D clue: «Uptown Funk» and «Downtown,» for two
Answer: SONGS

7D clue: «Can I bend your ___ for a second?»
Answer: EAR

10D clue: Like an ambitious, competitive personality
Answer: TYPEA

11D clue: Simple-to-play card game for two
Answer: WAR

12D clue: Simple-living sect
Answer: AMISH

13D clue: Shop owner’s stock
Answer: GOODS

16D clue: Barkeep on «The Simpsons»
Answer: MOE

Technologies

11 Tips for Getting Started in Metal Gear Solid Delta: Snake Eater

From cutscene tips to early item grabs, here’s my advice for getting started with the remake of one of my personal favorite Metal Gear games.

Metal Gear Solid Delta: Snake Eater is the best way to play one of the greatest Metal Gear games of all time. However, like most Hideo Kojima games, the Metal Gear Solid series features unique gameplay and mechanics. Whether you’re a veteran fan of the series or experiencing Snake Eater for the very first time, the new modes and gameplay tweaks will be sure to satisfy you.

Here are 11 tips to keep in mind when jumping into Metal Gear Solid Delta.

Pause cutscenes if you need to

Hideo Kojima’s games are known for their long cutscenes, and Snake Eater is no different. The majority of your first few hours will feature very minimal gameplay. And while the cutscenes are exciting and bizarre, you can pause them to take a break without risking skipping them entirely. Pause any cutscene by hitting the menu button and if you want to skip, you’ll see the option for that, too. It’s also worth mentioning that you can hit the same button to pause lengthy radio conversations as well.

Swap camo often

Snake Eater can be played like a run-and-gun shooter, but a stealthy approach is generally better, and utilizing your various outfits and facepaint will maximize your evasiveness. Make sure to change your appearance often to match your surroundings. And to make swapping even quicker, hold up on the D-pad to access a quick change menu.

Keep an eye on camo percentage

The game will give you a higher stealth rating the better you blend in, so make sure to watch your camo percentage. As you move around the environment, a percentage at the bottom will show you how hidden you are. The higher the number, the less likely an enemy will spot you. Bonus tip: There’s a trophy you can unlock if you bring your camouflage over 90%.

Call your team often

Throughout the game you’ll unlock more and more allies to call and chat with on the radio. These conversations can range from hints on how to proceed to how you save your game. Calling teammates often will give you bonus dialogue about events that you just witnessed or played through. They’ll even offer fun anecdotes or just chat with Snake.

Be aware of time paradoxes

Snake Eater is a prequel entry in the Metal Gear Solid franchise. This means that you can’t deviate too far from the main story because it would mess with events that take place in MGS 1 and 2. If you do, you can create literal Time Paradoxes resulting in game over screens and humorous lectures from your team.

One such example is killing Ocelot after meeting him for the first time. To proceed, you need to leave him unconscious on the ground — stabbing him with your knife will disrupt the canon. However, you can stab him anyway if you want a trophy.

Keep an eye out for R1 prompts in cutscenes

Snake Eater has unique cutscenes where at specific moments, you can swap camera angles to see what Snake is looking at. You’ll miss out on important visuals while the game just shows your character looking into binoculars, for example. When you see the R1 icon show up in the screen’s corner, make sure to hit it. However, do keep in mind that this game is a product of an older era and sometimes you’ll realize Snake is just staring at a woman’s chest.

You can change settings to drag bodies easier

Hiding bodies is important to keep alert levels down. You can lift and drag someone by holding down the Square button, but doing so can be kind of annoying. In the settings menu you can select to change carrying from a button hold to a simple button press. This gives you back your right thumb in order to regain camera control while dragging someone out of sight.

Use silencers, but recognize when you don’t need them

Trust me on this, stealth is your friend in this game. It’s harder to pull off, but worth it. This means silencers are quite important for avoiding gun fights and staying hidden. However, silencers can wear down and won’t last forever. To avoid overusing them, remove the silencers anytime you engage in a big gun fight or boss battle. If the enemy already knows you’re there, there’s no point wasting the silencer.

Grab the thermal goggles early

One of the most useful pieces of equipment is the thermal goggles. It allows you to see enemies through walls and will help spot bosses during big fights. They can be collected pretty early in the game too. The second time you reach the destroyed base that housed Sokolov, check in the locker in his room.

Don’t miss the early machine gun

If you’re wanting to take the loud route through the game, there’s a machine gun stashed away quite early in Snake Eater. At the first bridge you encounter, where the game has you use a beehive to scare off an enemy, the gun is located in a small cave underneath. You can reach it by crossing the bridge and then circling around the ledge to the left. You need to grab the gun the first time you get to the bridge, though. The next time the gun will be gone and you’ll only find ammo.