Technologies

7 Ways Microsoft Uses AI to Make You Actually Care About Bing

It isn’t just ChatGPT on the Bing website. Microsoft blends OpenAI’s language technology with its own Bing search engine.

Microsoft Bing faces a big problem: Google utterly eclipses search engine. But Bing has a chance to grab more attention for itself with the OpenAI‘s language technology, the artificial intelligence foundation that’s made the ChatGPT service a huge hit.

For the brainier Bing to work, though, Microsoft has to get the details right. ChatGPT can be useful, but it can be flaky, too, and nobody wants a search engine they can’t trust.

Microsoft has put a lot of thought and its own programming resources into the challenge. It’s wrestled with issues like how AI-powered Bing shows ads, reveals its data sources, and grounds the AI technology in reality so you get trustworthy results, not the digital hallucinations that can be hard to spot in machine-generated information.

I spoke to Jordi Ribas, leader of Bing search and AI, to dig more deeply into the overhauled Bing search engine. He’s a big enough fan that he used the technology to help him write his boss a memo about it. «It probably saved me two to three hours,» he said, and it improved the Spanish executive’s English, too.

When the technology expands beyond today’s very small test group, it’ll let millions of us dig for much more complicated information, like whether an Ikea loveseat will fit into your car. And we’ll all be able to see whether it truly gives Google a run for its money. But for now, are seven aspects of Bing AI that I learned.

Bing AI isn’t just a repackaged version of ChatGPT

Microsoft blends its Bing search engine with the large language model technology from OpenAI, the AI lab that built the ChatGPT tool that’s fired up excitement about AI and that Microsoft invested in. You can get ChatGPT-like results using Bing’s «chat» option — for example, «Write a short essay on the importance of Taoism.» But for other queries, Bing and OpenAI technology are blended through an orchestration system Microsoft calls Prometheus.

For instance, you can Bing, «I like the band Led Zeppelin. What other musicians should I listen to?» OpenAI first paraphrases that prompt to «bands similar to Led Zeppelin,» then repackages Bing search results in a bulleted list. Each suggestion, like Fleetwood Mac, Pink Floyd and the Rolling Stones, comes with a two-sentence description.

Bing AI cites its sources — sometimes

When you give ChatGPT a prompt, it’ll respond with text it generates, but it won’t tell you where it got that information. The AI system is trained on vast amounts of the information on the internet, but it’s hard to draw a direct line between that training data and ChatGPT’s output.

On Bing, though, factual information is often annotated, because Bing knows the source from its indexing of the web. For example, in the Led Zeppelin prompt above, Bing includes a link at the top of its answer to a Musicaroo post, 13 Bands That Sound Like Led Zeppelin, and includes that link and others from MusicalMum and Producer Hive.

That sourcing transparency helps address a big criticism of AI, making it easier to evaluate whether the response is accurate or a mere AI hallucination. But it doesn’t always appear. In the essay on Taoism above, for example, there aren’t any sources, footnotes or links at all.

Some source links are ads that make Microsoft money

The Bing AI’s elaborate answers provide a new way for Microsoft to generate money from ads. In traditional Bing searches, the «organic» search results that Bing judges to be most relevant are separate from items placed by advertisers. But with Bing AI searches, the two types of information can be blended.

For example, in its response to the query «plan me a one-week trip to Iceland without a rental car,» AI-powered Bing suggests several destinations. In one of them, several words are underlined: «You can visit places like Vík, Skógafoss, Seljalandsfoss, and Jökulsárlón glacier lagoon by joining a multi-day tour or taking a bus.» Hovering over that link shows three sources for that information and an ad from a tour company. The advertisement is the top item of the three and is labeled «ad.»

«When you look at those citations, sometimes they are ads,» Ribas said. «When it’s more of a purchasing intent query, you hover over it and you’ll see the list of the references and sometimes it’s an ad. Then sometimes in the conversation itself, you’re going to see product ads, like if you do a hotel query.»

Ad revenue is a big deal, since it takes weeks of work on an enormous cluster of computers for OpenAI to build a single update to its language model, and OpenAI CEO Sam Altman estimates it costs a few cents to process each ChatGPT prompt. Bing, even though it’s a distant second to Google in the search engine market, still handles millions of queries a day.

Google plans to open access to its Bard AI chatbot soon, but it won’t be including ads to begin with.

OpenAI-boosted results are more relevant than plain old Bing

The fundamental measure of a search engine’s usefulness is whether its results are relevant, and the OpenAI technology brings a huge boost in the measurement that Microsoft uses to score its search engine results’ relevance.

«My team, working super, super hard in a given year, might move that metric by one point,» Ribas said, but OpenAI’s technology boosted it three points in one fell swoop. «It’s just never happened before in the history of Bing,» Ribas said.

That relevance boost is just for ordinary search results, Ribas added. OpenAI’s technology can further improve Bing with its chat interface that offers more elaborate answers and a follow-up exchange.

OpenAI makes Bing better with languages besides English

One particular area where Bing has been weak is searches that aren’t in English, and Ribas said OpenAI helps there. A lot of Bing’s three-point gain in relevance scoring «came from international markets,» Ribas said.

OpenAI’s large language model, or LLM, is trained with text from 100 languages. «Catalan is my first language. I can have a dialogue in Catalan. It works really, really well,» Ribas said

Bing brings OpenAI’s results up to date

Large language models like OpenAI’s GPT-3.5, the foundation for ChatGPT, are slow to build and improve, which means they don’t move at the speed of the web or of conventional search engines. GPT-3.5, for example, was trained in 2021, so it doesn’t have any idea about Russia’s invasion of Ukraine, the effects of recent inflation on consumers, or Xi Jinping securing his third term as general secretary of the Chinese Communist Party.

Bing often does know this more recent information, though. «When you bring in the Bing results, then you will get fresh results on that complete answer,» Ribas said.

Bing ‘grounds’ OpenAI’s flights of fancy

Microsoft uses its Bing data to try to avoid situations where OpenAI’s more creative technology could lead people astray. The more factual a query and answer are, the more Bing’s technology is used in the answer, Ribas said. This «grounding» significantly reduces AI’s problems with making stuff up: «It will reduce hallucination, which is … an ongoing battle,» Ribas said.

But Microsoft doesn’t want its grounding system to squash all the magic out of the AI. There’s a reason ChatGPT has been so captivating. The Prometheus system decides on the priorities for each query.

«We had to find the sweet spot between over-grounding the model and keeping it interesting,» Ribas said. «We have a measurement of the interestingness of the results, and we have a measurement for the groundedness of the results. The more the query is looking for something very factual, the more we weight the grounded. The more the query is supposed to be creative, the less we weight the grounded. I kept telling my team, I want my cake and eat it too.»

Technologies

Nintendo Switch 2: Everything We Know About the Console, New Games, Release Date

The $450 console will get Mario Kart World at launch, 4K gaming when docked, Switch 2 Edition game enhancements and new mouse controls.

The Nintendo Switch 2 console’s biggest reveal yet arrived Wednesday morning as part of the company’s Nintendo Direct event. This teed up a day of Switch 2 reveals that include its June 5 release date, a $450 price, its specs, and its initial game lineup that extends from launch into 2026.

The console will be further buoyed by having Mario Kart World as a launch title, which will go on sale in either a $500 bundle with the Switch 2 or on its own for $80 — making the open-world racing game one of Nintendo’s most expensive yet. Other games announced, such as Donkey Kong Bananza, are being priced around $70, which matches the cost of 2023’s The Legend of Zelda: Tears of the Kingdom. That Zelda game and Breath of the Wild are among the original Switch titles that will get enhanced Nintendo Switch 2 Edition upgrades, a premium upgrade allowing players to get new features, modes and graphical enhancements that take advantage of the newer system’s capabilities.

Here are the top highlights from Nintendo’s console event, all of the games we’ve heard about so far (including new titles, Nintendo Switch 2 Edition titles and GameCube games coming to Nintendo Switch Online) and all of our coverage so far. You can also check out our Nintendo Switch 2 live blog for even more updates about the Switch 2 as we learn them.

Nintendo Switch 2 console

The Nintendo Switch 2’s specs saw a noticeable technical bump over the Switch. The Nintendo Switch 2 has a 7.9-inch, 1080p resolution LCD that supports a 120Hz refresh rate — matching what we now see on most Android phones. When the Switch 2 is docked, compatible games can run in 4K resolution. The new dock also includes a cooling fan.

The Switch 2 comes with 256GB of internal storage, and the new Switch 2 Game Cards will load games faster. For digital libraries, however, the Switch 2 will only work with microSD Express cards, which are different from the microSD cards that are compatible with the prior Nintendo Switch. Nintendo will have a Software Transfer feature available to help move games and data from the original Switch to the Switch 2.

The new Joy-Con for the controllers will support mouse controls, and a new C button will be part of a new GameChat communication feature that allows both voice and video chat. There’s also a Nintendo Switch 2 Camera, allowing players to see each other.

The Switch 2 also adds a second USB-C port to the top of the system, which Nintendo says can help connect its new camera accessory or charge the console when playing in tabletop mode. Nintendo also revealed a new Switch 2 Pro Controller with the C button and customizable GL and GR buttons on the back.

Following the presentation, Nintendo unveiled the system’s price of $450 in the US. It will also sell the Switch 2 bundled with a digital version of Mario Kart World for $500.

Mario Kart World

Mario Kart World removes its traditional boundaries and lets drivers roam freely across an entire world of race courses. The game will get its own Nintendo Direct later this month, where we’ll see additional details, but we already know it’ll include traditional races and a Free Roam mode, much like in the Forza Horizon series.

Getting the game bundled for an extra $50 on the cost of the Switch 2 might be the move if you are interested in the game, because Nintendo announced on its website that standalone copies of Mario Kart World will cost $80.

Joy-Con 2 C button and GameChat

Nintendo’s rolling out its new C button across several new Switch 2 controllers. The button will be used for the new GameChat communication features without a headset. The button will be used alongside a microphone on the console itself, which Nintendo says can be used whether it’s docked to a TV or in handheld mode.

In its teaser video, Nintendo promises the microphone will be able to cancel out loud background noises. GameChat will also work with a Nintendo Switch 2 Camera, allowing video chat and various camera-based game modes in supported titles. GameChat will be free at launch through March 31, 2026.

Nintendo Switch 2 Edition games upgrade titles

The Nintendo Switch 2 will play three types of games: original Switch games, Switch 2 games and Switch 2 Edition games that will receive substantial enhancements. For many of these Switch 2 Edition games, you’ll need to buy an upgrade pack if you own the original for Switch. Many of them will get more than just enhanced graphics in the upgrade; for example, Super Mario Party Jamboree will get new games that support the new Joy-Cons’ mouse controls, audio recognition and video camera gameplay options through the Switch 2 Camera.

Other Nintendo Switch games that are getting Switch 2 Edition options include The Legend of Zelda Breath of the Wild, The Legend of Zelda Tears of the Kingdom, Kirby and the Forgotten Land, Metroid Prime 4 Beyond and Pokemon Legends: Z-A. Enhancements vary: The Zelda games will start working with a companion phone app for maps and sending schematics to friends, while Kirby will get a new story that’s exclusive to the Switch 2 Edition. On the third-party side, Civilization 7 will get mouse controls.

Nintendo did not announce what upgrade packs will cost. However, some Switch games will get free updates that will improve performance or enhance features when playing them on the Switch 2. The Switch games getting these updates include:

Hyrule Warriors: Age of Imprisonment

Hyrule Warriors: Age of Imprisonment is a new game set in the world of Zelda that tells the story that leads into The Legend of Zelda: Tears of the Kingdom. This appears to be similar to how Hyrule Warriors: Age of Calamity told the story of a war that led to the events of Breath of the Wild. The teaser shows Zelda discovering that she’s arrived in the past of Hyrule, and the game will expand on how she gets involved in the corresponding Imprisonment War.

Nintendo Switch 2 games

Several other first- and third-party games were spotlighted during the Switch 2 Direct. These include Donkey Bananza, one of the first 3D platforming games featuring DK since 1999’s Donkey Kong 64. Kirby will also return to the racing genre in Kirby Air Riders, which comes more than 20 years after the GameCube racer Kirby’s Air Ride. DragXDrive will use mouse controls to control a futuristic wheelchair basketball game in which players will simulate push and pull motions to control their character.

An onslaught of Switch 2 third-party games were quickly shuffled through during the Direct, which I list below. An unnamed James Bond game is in development at Hitman studio IO Interactive, as is a darker title from Elden Ring creator FromSoftware called The Duskbloods, which will be exclusive to the Switch 2.

The full list of announced Nintendo Switch 2 games includes:

Borderlands 4
Bravely Default Flying Fairy HD Remaster
Cyberpunk 2077: Ultimate Edition
Daemon X Machina: Titanic Scion
Deltarune
Donkey Kong Bananza
Drag x Drive
EA Sports FC
EA Sports Madden NFL
Elden Ring Tarnished Edition
Enter the Gungeon 2
Fast Fusion
Final Fantasy 7 Remake Intergrade
Fortnite
Hades 2
Hitman World of Assassination — Signature Edition
Hogwarts Legacy
Hollow Knight: Silksong
Hyrule Warriors: Age of Imprisonment
Kirby Air Riders
Kirby and the Forgotten Land — Nintendo Switch 2 Edition and Star-Crossed World
Kunitsu-Gai: Path of the Goddess
Mario Kart World
Metroid Prime 4: Beyond — Nintendo Switch 2 Edition
NBA 2K
Nintendo Switch 2 Welcome Tour
Nobunaga’s Ambition: Awakening Complete Edition
Pokemon Legends: Z-A — Nintendo Switch 2 Edition
Project 007
Puyo Puyo Tetris 2S
Rune Factory: Guardians of Azuma — Nintendo Switch 2 Edition
Sid Meier’s Civilization 7 — Nintendo Switch 2 Edition
Split Fiction
Star Wars Outlaws
Starseeker: Astroneer Expeditions
Street Fighter 6
Super Mario Party Jamboree — Nintendo Switch 2 Edition and Jamboree TV
Survival Kids
The Duskbloods
The Legend of Zelda: Breath of the Wild — Nintendo Switch 2 Edition
The Legend of Zelda: Tears of the Kingdom — Nintendo Switch 2 Edition
Tony Hawk’s Pro Skater 3 and 4
WWE 2K
Yakuza 0 Definitive Edition

Among these titles, you can see the full list of June 5 Switch 2 launch day games here.

Nintendo GameCube library coming to Switch 2

The Nintendo Switch Online game library will add GameCube games to the Switch 2. On launch day, these games will initially include The Legend of Zelda: The Wind Waker, SoulCalibur 2 and F-Zero GX, with each game getting enhanced graphics. Online multiplayer will also be added to certain titles. Super Mario Sunshine, Super Mario Strikers and Luigi’s Mansion are among the games set to arrive later. At launch, Nintendo will also sell a GameCube controller, which will be wireless and include a C button for GameChat.

Technologies

Which Nintendo Switch Accessories Will Work With the Nintendo Switch 2?

The next-gen Switch console has many physical changes, but that doesn’t mean you’ll have to get rid of all your gear for the original Switch.

Nintendo detailed the highly anticipated Switch 2 on Wednesday. We still have to wait a few more months before we can actually get our hands on it — June 5, to be precise — but that gives us plenty of time to make sure we have all the extra accessories we’ll need. On the upside, many of the accessories for the original Nintendo Switch will work with the Switch 2, but some important ones won’t.

Controllers

Joy-Con

The Switch 2 will come with its own set of updated Joy-Cons, but you can still use the original ones. They won’t attach physically to the Switch 2, as the new Joy-Cons are larger and attach magnetically, but you can pair the original Joy-Cons wirelessly. That way, you can still play with your family and friends without buying extras.

Pro Controller

Nintendo’s excellent Pro Controller also got an upgrade for the Switch 2, but as with the Joy-Cons, the original Pro Controller will work fine with the Switch 2. It will pair wirelessly with the console and can be charged via a USB cable from the Switch 2 dock. The new Pro will have some decent upgrades, like enlarged buttons and triggers, GameCube-esque ergonomics, and programmable back paddles, but it will also cost $80, so if you don’t feel you need to upgrade, you won’t have to.

Other Nintendo controllers

Nintendo also clarified that all the wireless versions of the NES, SNES, N64 and Sega Genesis controllers will work wirelessly with the Switch 2. However, it also said that not every game would be compatible, but we don’t know yet which games those would be. It’s probably safe to assume all games supporting those controllers (also compatible with the Switch 2) would work, but we’ll update this once we know more.

Third-party controllers

This is the big question mark at the moment. We have not been able to confirm anything from either Nintendo or other controller manufacturers if third-party controllers will work with the Switch 2. I assume that since the original Pro Controller will work with the Switch 2, at the very least, officially licensed third-party controllers will work, but as of publish time, we have not had any confirmation about support for third-party controllers on the Switch 2. One vendor I spoke with confirmed it is currently in talks with Nintendo about compatibility but couldn’t share any details.

MicroSD cards

One of the biggest (and most welcome) upgrades to the Switch 2 is an 8x increase in internal storage from 32GB to 256GB. That means a microSD is no longer an immediate must-have accessory. That’s also good because not every microSD card that worked with the original Switch will work with the Switch 2.

Nintendo specified that only microSD Express cards will work with Switch 2. You can still view screenshots and videos from your non-Express microSD cards, but you won’t be able to save or load games or save data to them. You can tell if your microSD card is Express because it will have a little EX printed on it.

Bluetooth headphones

The original Nintendo Switch infamously did not have Bluetooth capabilities, so you had to plug in headphones or buy an adapter. Nintendo remedied this with updated Switch versions and kept that functionality for the Switch 2. That means all your favorite Bluetooth headphones should work just fine with your new Switch 2.

Docks

The Switch 2 dock is also getting a big upgrade. It’s larger with rounded corners and now supports 4K resolution at 60 frames per second, a welcome upgrade for a modern game console. That being said, for households with multiple Switch consoles and TVs, you may not want to buy extra Switch 2 docks to use around your home.

However, Nintendo confirmed that the original Switch Dock is incompatible with the Switch 2, which also means it’s likely the original Switch will not work in the Switch 2 Dock.

Third-party docks

Several docks not made by Nintendo work just fine with the first-generation Switch, so there’s no reason to expect they would not be compatible with the Switch 2 as long as they provide adequate power. However, once again, we’ve not had any confirmation, so we can’t say for sure.

Chargers, cables and adapters

Chargers

The first-generation Switch was notoriously fickle with non-Nintendo chargers, particularly when docked, and the Switch 2 looks likely to continue that trend. The Switch 2 has a different power input from the original Switch so that the original Switch charger won’t work for TV mode with the Switch 2. You can still charge the Switch 2 with it by plugging it in directly, but that’s it.

We also don’t know anything about third-party chargers for the Switch 2 yet. There were several that worked perfectly fine with the original Switch, but we don’t yet know the power draw of the Switch 2, so we can’t say for sure which chargers will work. Hopefully, we’ll find out more closer to launch, but for right now, the only charger that we know will work for TV mode with the Switch 2 is the charger that comes with it.

Cables

The Switch 2 most likely supports HDMI 2.1, which means the HDMI cable that came with the original Switch won’t work. Nintendo has confirmed as much, though, as with most other accessories, it hasn’t given specifics as to whether third-party HDMI cables will work or not. We’ll have to wait to find out. The Switch 2 will have an HDMI cable, so at least there’s that.

Adapters

Nintendo has confirmed that the only adapter that works with the Switch 2 is the GameCube Controller adapter. This lets you connect a wired GameCube controller to the Switch Dock, and Nintendo says it can be used in TV mode while connected to a Switch 2 Dock. We don’t know anything else about any other adapters at this time.

Nintendo did give us quite a lot of information about the Switch 2 today, including the price, most of the key upgrades, and the launch date, but as you can see, there’s still a lot we don’t know. We’ll continue to update this list and our other coverage of the Nintendo Switch 2 as we learn more.

Technologies

Save Up to 20% on Your Phone Plan Thanks to Ultra Mobile’s Spring Sale

Need to lower your monthly phone bill? Switching to Ultra Mobile could be a wise decision. We’ll explain why.

If you’re looking for more ways to decrease your spending, switching to a cheaper phone plan could be just the ticket. Many cellphone providers lavish perks on new clients, so making the switch could be a smart financial decision. For those looking for a new cellphone plan, we’re glad to announce that Ultra Mobile is offering up to 20% off on select phone plans until May 18.

Ultra Mobile is also offering 10% off its three- and six-month contracts as a part of this deal. These discounts are available for deals providing 5GB, 10GB or 15GB of data per month. The carrier also has two Unlimited Plans you can choose from to nab this discount. Note: Ultra Mobile has a Talk & Text plan and a 3GB plan, but they aren’t currently eligible for any discounts.

The biggest savings right now are for 12-month plans. You can save 20% on Ultra Mobile 5GB, 10GB, 15GB, Ultra Unlimited and Unlimited Plus Plans. The Ultra Unlimited plan includes unlimited 5G, 4G and LTE data, international calls to more than 90 countries, unlimited national and global texts and a $5 credit for international calls and roaming per month. You’ll also get 10GB of hotspot data per month.

The Unlimited Plus Plan includes 20GB of hotspot data, as well as all the aforementioned features. You’ll also get a $10 credit for international calls and a $10 credit for roaming per month. Keep in mind that your device and SIM must be compatible with Ultra Mobile, so make sure to confirm that before making the switch. Finally, these are prepaid plans, which means up-front payment is required.

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Why this deal matters

Your phone bill can strain your monthly budget, but prepaid plans like these are a great way to save. Ultra Mobile’s plans are already relatively inexpensive, but these deals can shave 10% to 20% off per month. Though three- and six-month plans are available, its biggest savings are on 12-month plans.