Technologies

7 Ways Microsoft Uses AI to Make You Actually Care About Bing

It isn’t just ChatGPT on the Bing website. Microsoft blends OpenAI’s language technology with its own Bing search engine.

Microsoft Bing faces a big problem: Google utterly eclipses search engine. But Bing has a chance to grab more attention for itself with the OpenAI‘s language technology, the artificial intelligence foundation that’s made the ChatGPT service a huge hit.

For the brainier Bing to work, though, Microsoft has to get the details right. ChatGPT can be useful, but it can be flaky, too, and nobody wants a search engine they can’t trust.

Microsoft has put a lot of thought and its own programming resources into the challenge. It’s wrestled with issues like how AI-powered Bing shows ads, reveals its data sources, and grounds the AI technology in reality so you get trustworthy results, not the digital hallucinations that can be hard to spot in machine-generated information.

I spoke to Jordi Ribas, leader of Bing search and AI, to dig more deeply into the overhauled Bing search engine. He’s a big enough fan that he used the technology to help him write his boss a memo about it. «It probably saved me two to three hours,» he said, and it improved the Spanish executive’s English, too.

When the technology expands beyond today’s very small test group, it’ll let millions of us dig for much more complicated information, like whether an Ikea loveseat will fit into your car. And we’ll all be able to see whether it truly gives Google a run for its money. But for now, are seven aspects of Bing AI that I learned.

Bing AI isn’t just a repackaged version of ChatGPT

Microsoft blends its Bing search engine with the large language model technology from OpenAI, the AI lab that built the ChatGPT tool that’s fired up excitement about AI and that Microsoft invested in. You can get ChatGPT-like results using Bing’s «chat» option — for example, «Write a short essay on the importance of Taoism.» But for other queries, Bing and OpenAI technology are blended through an orchestration system Microsoft calls Prometheus.

For instance, you can Bing, «I like the band Led Zeppelin. What other musicians should I listen to?» OpenAI first paraphrases that prompt to «bands similar to Led Zeppelin,» then repackages Bing search results in a bulleted list. Each suggestion, like Fleetwood Mac, Pink Floyd and the Rolling Stones, comes with a two-sentence description.

Bing AI cites its sources — sometimes

When you give ChatGPT a prompt, it’ll respond with text it generates, but it won’t tell you where it got that information. The AI system is trained on vast amounts of the information on the internet, but it’s hard to draw a direct line between that training data and ChatGPT’s output.

On Bing, though, factual information is often annotated, because Bing knows the source from its indexing of the web. For example, in the Led Zeppelin prompt above, Bing includes a link at the top of its answer to a Musicaroo post, 13 Bands That Sound Like Led Zeppelin, and includes that link and others from MusicalMum and Producer Hive.

That sourcing transparency helps address a big criticism of AI, making it easier to evaluate whether the response is accurate or a mere AI hallucination. But it doesn’t always appear. In the essay on Taoism above, for example, there aren’t any sources, footnotes or links at all.

Some source links are ads that make Microsoft money

The Bing AI’s elaborate answers provide a new way for Microsoft to generate money from ads. In traditional Bing searches, the «organic» search results that Bing judges to be most relevant are separate from items placed by advertisers. But with Bing AI searches, the two types of information can be blended.

For example, in its response to the query «plan me a one-week trip to Iceland without a rental car,» AI-powered Bing suggests several destinations. In one of them, several words are underlined: «You can visit places like Vík, Skógafoss, Seljalandsfoss, and Jökulsárlón glacier lagoon by joining a multi-day tour or taking a bus.» Hovering over that link shows three sources for that information and an ad from a tour company. The advertisement is the top item of the three and is labeled «ad.»

«When you look at those citations, sometimes they are ads,» Ribas said. «When it’s more of a purchasing intent query, you hover over it and you’ll see the list of the references and sometimes it’s an ad. Then sometimes in the conversation itself, you’re going to see product ads, like if you do a hotel query.»

Ad revenue is a big deal, since it takes weeks of work on an enormous cluster of computers for OpenAI to build a single update to its language model, and OpenAI CEO Sam Altman estimates it costs a few cents to process each ChatGPT prompt. Bing, even though it’s a distant second to Google in the search engine market, still handles millions of queries a day.

Google plans to open access to its Bard AI chatbot soon, but it won’t be including ads to begin with.

OpenAI-boosted results are more relevant than plain old Bing

The fundamental measure of a search engine’s usefulness is whether its results are relevant, and the OpenAI technology brings a huge boost in the measurement that Microsoft uses to score its search engine results’ relevance.

«My team, working super, super hard in a given year, might move that metric by one point,» Ribas said, but OpenAI’s technology boosted it three points in one fell swoop. «It’s just never happened before in the history of Bing,» Ribas said.

That relevance boost is just for ordinary search results, Ribas added. OpenAI’s technology can further improve Bing with its chat interface that offers more elaborate answers and a follow-up exchange.

OpenAI makes Bing better with languages besides English

One particular area where Bing has been weak is searches that aren’t in English, and Ribas said OpenAI helps there. A lot of Bing’s three-point gain in relevance scoring «came from international markets,» Ribas said.

OpenAI’s large language model, or LLM, is trained with text from 100 languages. «Catalan is my first language. I can have a dialogue in Catalan. It works really, really well,» Ribas said

Bing brings OpenAI’s results up to date

Large language models like OpenAI’s GPT-3.5, the foundation for ChatGPT, are slow to build and improve, which means they don’t move at the speed of the web or of conventional search engines. GPT-3.5, for example, was trained in 2021, so it doesn’t have any idea about Russia’s invasion of Ukraine, the effects of recent inflation on consumers, or Xi Jinping securing his third term as general secretary of the Chinese Communist Party.

Bing often does know this more recent information, though. «When you bring in the Bing results, then you will get fresh results on that complete answer,» Ribas said.

Bing ‘grounds’ OpenAI’s flights of fancy

Microsoft uses its Bing data to try to avoid situations where OpenAI’s more creative technology could lead people astray. The more factual a query and answer are, the more Bing’s technology is used in the answer, Ribas said. This «grounding» significantly reduces AI’s problems with making stuff up: «It will reduce hallucination, which is … an ongoing battle,» Ribas said.

But Microsoft doesn’t want its grounding system to squash all the magic out of the AI. There’s a reason ChatGPT has been so captivating. The Prometheus system decides on the priorities for each query.

«We had to find the sweet spot between over-grounding the model and keeping it interesting,» Ribas said. «We have a measurement of the interestingness of the results, and we have a measurement for the groundedness of the results. The more the query is looking for something very factual, the more we weight the grounded. The more the query is supposed to be creative, the less we weight the grounded. I kept telling my team, I want my cake and eat it too.»

Technologies

Google Gives Chrome an AI Side Panel and Lets Gemini Browse for You

The update also includes Nano Banana image tools and deeper integrations with Google apps like Gmail, Calendar, Maps and Flights.

Google is turning Chrome into something closer to a digital copilot.

In the next wave of Gemini updates rolling out, Google on Wednesday revealed a set of new AI-powered features coming directly to its browser, aimed at reducing the frustrations of exploring the internet each day. Built on Gemini 3, the updates introduce an always-available side panel, deeper app integrations, creative image tools and a new browser agent called auto browse that can complete multistep tasks on your behalf.

Essentially, Google wants Chrome to be like an AI wingman that browses, compares and multitasks for you.

Now you can automate browsing

To me, the standout new addition is auto browse, a browser agent designed to handle tedious and time-consuming chores. Instead of hopping between tabs, filling out forms or manually comparing prices of things like products or flights, you can ask Chrome to do the legwork.

Auto browse can research flights and hotels across different dates, collect documents, schedule appointments, manage subscriptions and help with tasks like renewing a driver’s license or filing expense reports.

In a live demo I saw, Product Lead Charmaine D’Silva used the new tools to plan a family vacation. Gemini compared destinations and prices across multiple travel sites, checked school calendars to see when her kids were off and lined up schedules to find workable travel windows. When it came time to book, though, D’Silva emphasized that the final decision and purchase were still hers, underscoring Google’s plan to keep humans in control for key tasks like booking and purchases.

The feature is rolling out to AI Pro and Ultra subscribers in the US now, signaling Google’s broader push toward more agentic AI experiences.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

A new side panel experience

Another update rolling out now is a redesigned Gemini side panel in Chrome, available across MacOS, Windows and Chromebook Plus. Instead of opening a separate tab, Gemini now lives alongside whatever you’re working on, making it easier to multitask without breaking your flow. Testers have used it to summarize reviews across sites, compare shopping options and juggle packed calendars while keeping their main task front and center.

AI image editing with Nano Banana

Chrome is also trying to become more creative. Google is bringing Nano Banana, its AI image editing and generation tool, directly into the browser. You can now edit and reimagine images you find on the web without downloading files or switching apps — whether that’s mocking up a living room redesign or turning raw data into an infographic at work.

Chrome connects with other Google apps

Under the hood, Gemini in Chrome is becoming more connected to the rest of Google’s ecosystem. Integrations with Gmail, Calendar, Maps, YouTube, Google Flights and Shopping will allow the assistant to pull in relevant context and take action across apps. Planning a trip, for example, could involve referencing an old email, checking flight options and drafting a follow-up email to your travel companions. Now all in one place.

More to come

Looking ahead, Google says personal intelligence is coming to Chrome in the coming months. With user opt-in, Gemini will remember context from past interactions to deliver more tailored, proactive help across the web, while giving you control over what data is connected and when.

Technologies

If You Drink Decaf, Read This: More Than 80,000 Keurig Pods Recalled

Here’s how to get a full refund if you bought these coffee pods.

If you’re a decaf K-Cup drinker, this message is for you. Keurig has recalled the McCafe Premium Roast Decaf Coffee K-Cup Pods because they may contain caffeine.

Here’s everything to know.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

What was recalled?

Keurig Dr Pepper voluntarily recalled 960 cartons of McCafe Premium Roast Decaf Coffee K-Cup Pods, according to a US Food and Drug Administration memo. The reason listed for the recall reads: «Product is labeled as decaf, but might contain caffeine.»

CNET chose McCafé Premium Roast as the best K-Cup, although the decaffeinated version was not included. It is unclear at this time how many states sold the cartons.

A representative for Keurig Dr Pepper did not immediately respond to a request for comment.

How to know if you have a recalled product

The recalled items will have the following information:

Best by date: 17 NOV 2026
Batch number: 5101564894
Material number: 5000358463
ASIN: B07GCNDL91
UPC: 043000073438

The recall is ongoing. If you have a recalled product, you can return it to your place of purchase for a full refund.

Technologies

The Samsung Galaxy Z TriFold’s Nearly $3,000 Price Might Unfold Your Whole Wallet

This double-folding phone will be the most expensive mainstream handset released in the US.

Samsung’s twin-hinged Galaxy Z TriFold is nearly on sale, coming before the Galaxy S26 launch next month. Starting Jan. 30, foldable phone fans who want the most advanced device in the US can pick one up, but they’ll have to pay a hefty price: The device starts at a jaw-dropping $2,900.

Yes, for over three times the price of a Galaxy S25, you can pick up the most advanced smartphone — and certainly the most expensive — Samsung has ever rolled out. Even the Galaxy Z Fold 7, which starts at $2,000 with 256GB of storage, only reaches $2,420 at the highest 1TB storage configuration.

As products across all industries get costlier, phone-makers have priced foldables in an even more premium tier than the most innovative flat smartphones (like the iPhone 17 Pro Max and Galaxy S25 Ultra). It seems Samsung will use the twin-hinged Galaxy Z TriFold to set an even higher price ceiling for smartphones.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

Anyone who buys the Galaxy Z TriFold will get one of the most technically impressive handsets released in the US. But is the technology worth the cost?

The Galaxy Z TriFold unfolds into a 10-inch inner display that rivals the screens of full-size tablets. It’s noticeably larger than the 8-inch inner screen on the single-hinged Galaxy Z Fold 7 foldable. Its two hinges, built of titanium, are tested to endure 200,000 folds, according to Samsung.

When unfolded, the Z TriFold is 3.9mm at its thinnest point. That’s slightly outdone by the slimmer Huawei Mate XT’s 3.6mm, which beat Samsung to market by an entire year with a trifold that’s not available in the US. That might be nearing the limit for phone thinness, as it’s barely enough to accommodate the USB-C port at the bottom of either device.

The Galaxy Z TriFold and Huawei Mate XT are roughly comparable in size and specs, though the Huawei phone’s EMUI operating system and the lack of familiar Google apps (due to the ban on US companies working with the Chinese phone-maker) mean Android fans may prefer Samsung’s. The Huawei foldable is also more expensive, starting at 3,499 euros (about $4,150 today), and may not be compatible with US carriers out of the box.

Read more: Galaxy Z TriFold vs. Huawei Mate XT: One Is the Most Versatile Phone I’ve Ever Used

The Galaxy Z TriFold has a customized Snapdragon 8 Elite chip, the same one that powers last year’s Galaxy S25 series. It won’t feature the latest Snapdragon 8 Elite Gen 5 silicon, which is likely to power this year’s most advanced Android handsets (potentially including the upcoming, but not yet announced, Samsung Galaxy S26 series).

The Galaxy Z TriFold will start at 512GB of storage and packs a 5,600-mAh battery, larger than the Z Fold 7’s 4,400-mAh capacity unit. It recharges at 45 watts, which is typical for Samsung phones, though other premium Android handsets have long ago surpassed that rate, like the OnePlus 15 with 80-watt charging. It has three rear cameras (a 200-megapixel main, a 12-megapixel ultrawide and a 10-megapixel telephoto) and comes in a single color, crafted black.

All told, the Galaxy Z Trifold offers only marginal upgrades over the Galaxy Z Fold 7, and its hardware will likely be surpassed soon when the Galaxy S26 series launches with newer chips.

At $1,000 to $2,000 above other Android phones and foldables, the Z TriFold seems to offer only a single advantage: its massive inner display. While undeniably a technical marvel, that’s not nearly enough added value for most people to justify the steep upsell on your standard smartphone, or even another book-style foldable. For folks who «crave» the most advanced phone on the market, though, maybe it’s worth the expense.