Technologies

7 Ways Microsoft Uses AI to Make You Actually Care About Bing

It isn’t just ChatGPT on the Bing website. Microsoft blends OpenAI’s language technology with its own Bing search engine.

Microsoft Bing faces a big problem: Google utterly eclipses search engine. But Bing has a chance to grab more attention for itself with the OpenAI‘s language technology, the artificial intelligence foundation that’s made the ChatGPT service a huge hit.

For the brainier Bing to work, though, Microsoft has to get the details right. ChatGPT can be useful, but it can be flaky, too, and nobody wants a search engine they can’t trust.

Microsoft has put a lot of thought and its own programming resources into the challenge. It’s wrestled with issues like how AI-powered Bing shows ads, reveals its data sources, and grounds the AI technology in reality so you get trustworthy results, not the digital hallucinations that can be hard to spot in machine-generated information.

I spoke to Jordi Ribas, leader of Bing search and AI, to dig more deeply into the overhauled Bing search engine. He’s a big enough fan that he used the technology to help him write his boss a memo about it. «It probably saved me two to three hours,» he said, and it improved the Spanish executive’s English, too.

When the technology expands beyond today’s very small test group, it’ll let millions of us dig for much more complicated information, like whether an Ikea loveseat will fit into your car. And we’ll all be able to see whether it truly gives Google a run for its money. But for now, are seven aspects of Bing AI that I learned.

Bing AI isn’t just a repackaged version of ChatGPT

Microsoft blends its Bing search engine with the large language model technology from OpenAI, the AI lab that built the ChatGPT tool that’s fired up excitement about AI and that Microsoft invested in. You can get ChatGPT-like results using Bing’s «chat» option — for example, «Write a short essay on the importance of Taoism.» But for other queries, Bing and OpenAI technology are blended through an orchestration system Microsoft calls Prometheus.

For instance, you can Bing, «I like the band Led Zeppelin. What other musicians should I listen to?» OpenAI first paraphrases that prompt to «bands similar to Led Zeppelin,» then repackages Bing search results in a bulleted list. Each suggestion, like Fleetwood Mac, Pink Floyd and the Rolling Stones, comes with a two-sentence description.

Bing AI cites its sources — sometimes

When you give ChatGPT a prompt, it’ll respond with text it generates, but it won’t tell you where it got that information. The AI system is trained on vast amounts of the information on the internet, but it’s hard to draw a direct line between that training data and ChatGPT’s output.

On Bing, though, factual information is often annotated, because Bing knows the source from its indexing of the web. For example, in the Led Zeppelin prompt above, Bing includes a link at the top of its answer to a Musicaroo post, 13 Bands That Sound Like Led Zeppelin, and includes that link and others from MusicalMum and Producer Hive.

That sourcing transparency helps address a big criticism of AI, making it easier to evaluate whether the response is accurate or a mere AI hallucination. But it doesn’t always appear. In the essay on Taoism above, for example, there aren’t any sources, footnotes or links at all.

Some source links are ads that make Microsoft money

The Bing AI’s elaborate answers provide a new way for Microsoft to generate money from ads. In traditional Bing searches, the «organic» search results that Bing judges to be most relevant are separate from items placed by advertisers. But with Bing AI searches, the two types of information can be blended.

For example, in its response to the query «plan me a one-week trip to Iceland without a rental car,» AI-powered Bing suggests several destinations. In one of them, several words are underlined: «You can visit places like Vík, Skógafoss, Seljalandsfoss, and Jökulsárlón glacier lagoon by joining a multi-day tour or taking a bus.» Hovering over that link shows three sources for that information and an ad from a tour company. The advertisement is the top item of the three and is labeled «ad.»

«When you look at those citations, sometimes they are ads,» Ribas said. «When it’s more of a purchasing intent query, you hover over it and you’ll see the list of the references and sometimes it’s an ad. Then sometimes in the conversation itself, you’re going to see product ads, like if you do a hotel query.»

Ad revenue is a big deal, since it takes weeks of work on an enormous cluster of computers for OpenAI to build a single update to its language model, and OpenAI CEO Sam Altman estimates it costs a few cents to process each ChatGPT prompt. Bing, even though it’s a distant second to Google in the search engine market, still handles millions of queries a day.

Google plans to open access to its Bard AI chatbot soon, but it won’t be including ads to begin with.

OpenAI-boosted results are more relevant than plain old Bing

The fundamental measure of a search engine’s usefulness is whether its results are relevant, and the OpenAI technology brings a huge boost in the measurement that Microsoft uses to score its search engine results’ relevance.

«My team, working super, super hard in a given year, might move that metric by one point,» Ribas said, but OpenAI’s technology boosted it three points in one fell swoop. «It’s just never happened before in the history of Bing,» Ribas said.

That relevance boost is just for ordinary search results, Ribas added. OpenAI’s technology can further improve Bing with its chat interface that offers more elaborate answers and a follow-up exchange.

OpenAI makes Bing better with languages besides English

One particular area where Bing has been weak is searches that aren’t in English, and Ribas said OpenAI helps there. A lot of Bing’s three-point gain in relevance scoring «came from international markets,» Ribas said.

OpenAI’s large language model, or LLM, is trained with text from 100 languages. «Catalan is my first language. I can have a dialogue in Catalan. It works really, really well,» Ribas said

Bing brings OpenAI’s results up to date

Large language models like OpenAI’s GPT-3.5, the foundation for ChatGPT, are slow to build and improve, which means they don’t move at the speed of the web or of conventional search engines. GPT-3.5, for example, was trained in 2021, so it doesn’t have any idea about Russia’s invasion of Ukraine, the effects of recent inflation on consumers, or Xi Jinping securing his third term as general secretary of the Chinese Communist Party.

Bing often does know this more recent information, though. «When you bring in the Bing results, then you will get fresh results on that complete answer,» Ribas said.

Bing ‘grounds’ OpenAI’s flights of fancy

Microsoft uses its Bing data to try to avoid situations where OpenAI’s more creative technology could lead people astray. The more factual a query and answer are, the more Bing’s technology is used in the answer, Ribas said. This «grounding» significantly reduces AI’s problems with making stuff up: «It will reduce hallucination, which is … an ongoing battle,» Ribas said.

But Microsoft doesn’t want its grounding system to squash all the magic out of the AI. There’s a reason ChatGPT has been so captivating. The Prometheus system decides on the priorities for each query.

«We had to find the sweet spot between over-grounding the model and keeping it interesting,» Ribas said. «We have a measurement of the interestingness of the results, and we have a measurement for the groundedness of the results. The more the query is looking for something very factual, the more we weight the grounded. The more the query is supposed to be creative, the less we weight the grounded. I kept telling my team, I want my cake and eat it too.»

Technologies

NASA Found Signs of Ancient Alien Life on Mars. Here’s How Excited You Should Be

NASA is finally releasing details on its discovery of Mars biosignatures and exactly what that means for alien life.

NASA released a significant update from the Perseverance Mars rover on Wednesday, focusing on a particularly juicy tidbit for those watching from home: A small rock sample called Sapphire Canyon showed signs of potential biosignatures, or ancient alien life that may have once grown on Mars.

That’s possible because of the unique location where Perseverance located the sample in July 2024. It came from a rock named Cheyava Falls. This particular rock is in Jezero Crater, home to an ancient dry riverbed. In other words, water once flowed abundantly in this spot, one of the most essential requirements for life as we know it.

A representative for NASA did not immediately respond to a request for comment.

While exploring, Perseverance’s cameras picked up colorful, leopard-like spots that eventually led to the Sapphire Canyon discovery.

«This finding is the direct result of NASA’s effort to strategically plan, develop, and execute a mission able to deliver exactly this type of science — the identification of a potential biosignature on Mars,» said Nicky Fox, associate administrator, Science Mission Directorate at NASA headquarters in Washington.

Life on Mars?

So, does this finally confirm that life once existed on Mars? It’s a very good start, and the most significant lead NASA has found so far.

The data collected by Perseverance using its onboard instruments (X-ray lithochemistry and NASA’s SHERLOC scanner) was peer-reviewed and appears promising, but it doesn’t absolutely confirm life. More tests and input are needed for that, and the samples could have been generated from a natural chemical process without the presence of life. But scientists are excited about these signs and eager to learn more.

What kind of Mars life are we talking about? It’s not the sort that comes in peace, or goes much of anywhere. The possible biosignatures indicate small, microbial life. Sapphire Canyon showed signs of vivianite and greigite. Vivianite, in particular, is found on Earth’s peat bogs and swamps, while greigite is a byproduct some earth microbes leave behind. Think of this finding like a potential algae or swamp scum.

NASA is working on analyzing the data, running more tests and sharing the results with other scientists around the world to see what more they can learn. There’s a lot to rule out, from accidental sample contamination to the likelihood of nonorganic origins. That’s tough to do from millions of miles away, but NASA is on the case.

Technologies

Lossless Audio Finally Arrives for Spotify Premium Subscribers. Here’s How to Enable It

The streaming audio company says the feature is rolling out to Premium subscribers in some regions.

Lossless audio, a format that Spotify says has been much-requested by subscribers over the years, is finally arriving on the streaming service.

In a post, the company says that 24-bit/44.1kHz FLAC audio will now be an option for premium subscribers in select markets «across nearly every song available in Spotify.»

Subscribers will have the option to adjust music quality as low, normal, high, very high and now lossless, with the option to see how much data each tier requires.
While audio formats such as MP3 or AAC use varying degrees of compression to reduce file sizes — which means you don’t get the full depth and range of the music — lossless formats including FLAC and Apple’s ALAC preserve the original data from a song without any quality loss.

In addition to working in Spotify’s apps, the company says, lossless audio will be available on some Spotify Connect devices from Sony, Bose, Samsung, Sennheiser and other manufacturers. It plans to add support for Sonos and Amazon audio devices next month, according to the post.

The lossless feature has been a missing component on the service, which launched in 2008 and became available in the US in 2011. Some of its audio-streaming competitors added lossless before Spotify.

«Spotify has promised a lossless music tier for many years, originally dubbed Supremium, and it is one of the last of its competitors to add uncompressed tunes,» said Ty Pendlebury, TV and home video editor at CNET. «Both Apple and Amazon added complimentary lossless and hi-res files back in 2021, while YouTube Music is one of the only holdouts by only offering compressed music.»

Spotify says lossless is eventually rolling out to 50 different markets.

How to enable lossless audio on Spotify

Once you receive a notification from Spotify that lossless is available, you can use the Spotify app to enable the feature.

To do this, tap on your profile image, go to Settings & Privacy, then Media Quality and select where to enable the format: over Wi-Fi, over cellular or in downloads.

The company says you need to enable the feature manually for each device you use.

Technologies

You Can Play Hollow Knight: Silksong on Xbox Game Pass Now

Microsoft is adding a few other games to the service soon, but everyone knows we’re here to play Silksong, right?

The wait is over. After years of rumors and speculation, Hollow Knight: Silksong, the sequel to the award-winning indie darling Hollow Knight, is here. And Xbox Game Pass subscribers can play the highly anticipated sequel right now at no additional cost.

Xbox Game Pass Ultimate, a CNET Editors’ Choice award pick, offers hundreds of games you can play on your Xbox Series X, Xbox Series S, Xbox One, Amazon Fire TV, smart TV and PC or mobile device for $20 a month. A subscription gives you access to a large library of games, with new ones, like Clair Obscur: Expedition 33, added monthly, plus other benefits such as online multiplayer and deals on non-Game Pass titles.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source on Chrome.

Here are all the games Microsoft is adding to Game Pass soon. You can also check out the games the company added to the service in August, including Gears of War: Reloaded.

Hollow Knight: Silksong

Game Pass Ultimate and PC Game Pass subscribers can play now.

The wait is over for one of the most anticipated indie games in recent memory. You play as the hunter and princess Hornet as she ascends to Hallownest’s peak. You’ll venture through mossy grottos, craft deadly tools and take on over 200 powerful bugs with acrobatic skills as you climb to the top. But you aren’t just taking down everything in your path. You’ll also befriend strangers and unlock secrets that might help you in your quest.

I Am Your Beast

Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play now.

This covert, revenge thriller is like a comic book in game form. You play as a retired secret agent who gets called in for «one last job.» But unlike other stories where the hero says, «Yes,» you say, «No.» So now the military-industrial complex is hunting you through the North American wilderness. You have to evade your enemies and sabotage their equipment to survive.

Nine Sols

New to Game Pass Standard.

Don’t let the cute cat-like hero fool you; this game can be brutal. This 2D action platformer is about revenge. You play as an ancient hero who awakes from a 500-year slumber to embark on a vengeful journey against those who imprisoned them. The hand-drawn art style and gameplay inspired by Sekiro make this a uniquely challenging and beautiful game.

Game Pass Ultimate subscribers could play this game in December, and Game Pass Standard subscribers can play this difficult but rewarding game soon, too.

Cataclismo

Game Pass Ultimate and PC Game Pass subscribers can play now.

This game combines resource management, real-time strategy, siege defense and exploration into one title. Creatures from a corrupted world, called Horrors, are seeking to destroy humanity, so you have to build intricate fortresses to fend off waves of enemies. Once the Horrors are gone, you’ll forage for resources outside of your defenses during the day to help in the next night’s attacks. Will you be able to find a way to put a stop to the Horrors once and for all, or will you fall like the rest of humanity?

Paw Patrol World

Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play now.

Microsoft removed this kid-friendly game from Game Pass in February, and the company is bringing it back to the service this month. You can play as Chase, Skye, Marshall or Everest as they save the day across locations like Adventure Bay, Jake’s Mountain, the Jungle and Barkingburg. Use your nose to sniff out secrets and pup treats you can use to unlock new outfits and more for your pup.

RoadCraft

Game Pass Ultimate and PC Game Pass subscribers can play on Sept. 16.

When natural disasters strike, someone has to clean up the damage and restore the local infrastructure. That’s where you and your company come in. You’ll use construction machinery to clear debris, replace faulty equipment and rebuild roads, bridges and more. Don’t just throw all that debris away. Some of it can be recycled and used for reconstruction in this building simulator.

Games leaving Xbox Game Pass on Sept. 15

While Microsoft is adding all those games to Game Pass soon, the company is removing a few others from the service on Sept. 15. So you still have some time to finish your main campaign and any side quests in these games before you’ll have to buy them separately.

For more on Xbox, discover other games available on Game Pass now, read our hands-on review of the gaming service and learn which Game Pass plan is right for you. You can also check out what to know about upcoming Xbox game price hikes.