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7 Ways Microsoft Uses AI to Make You Actually Care About Bing

It isn’t just ChatGPT on the Bing website. Microsoft blends OpenAI’s language technology with its own Bing search engine.

Microsoft Bing faces a big problem: Google utterly eclipses search engine. But Bing has a chance to grab more attention for itself with the OpenAI‘s language technology, the artificial intelligence foundation that’s made the ChatGPT service a huge hit.

For the brainier Bing to work, though, Microsoft has to get the details right. ChatGPT can be useful, but it can be flaky, too, and nobody wants a search engine they can’t trust.

Microsoft has put a lot of thought and its own programming resources into the challenge. It’s wrestled with issues like how AI-powered Bing shows ads, reveals its data sources, and grounds the AI technology in reality so you get trustworthy results, not the digital hallucinations that can be hard to spot in machine-generated information.

I spoke to Jordi Ribas, leader of Bing search and AI, to dig more deeply into the overhauled Bing search engine. He’s a big enough fan that he used the technology to help him write his boss a memo about it. «It probably saved me two to three hours,» he said, and it improved the Spanish executive’s English, too.

When the technology expands beyond today’s very small test group, it’ll let millions of us dig for much more complicated information, like whether an Ikea loveseat will fit into your car. And we’ll all be able to see whether it truly gives Google a run for its money. But for now, are seven aspects of Bing AI that I learned.

Bing AI isn’t just a repackaged version of ChatGPT

Microsoft blends its Bing search engine with the large language model technology from OpenAI, the AI lab that built the ChatGPT tool that’s fired up excitement about AI and that Microsoft invested in. You can get ChatGPT-like results using Bing’s «chat» option — for example, «Write a short essay on the importance of Taoism.» But for other queries, Bing and OpenAI technology are blended through an orchestration system Microsoft calls Prometheus.

For instance, you can Bing, «I like the band Led Zeppelin. What other musicians should I listen to?» OpenAI first paraphrases that prompt to «bands similar to Led Zeppelin,» then repackages Bing search results in a bulleted list. Each suggestion, like Fleetwood Mac, Pink Floyd and the Rolling Stones, comes with a two-sentence description.

Bing AI cites its sources — sometimes

When you give ChatGPT a prompt, it’ll respond with text it generates, but it won’t tell you where it got that information. The AI system is trained on vast amounts of the information on the internet, but it’s hard to draw a direct line between that training data and ChatGPT’s output.

On Bing, though, factual information is often annotated, because Bing knows the source from its indexing of the web. For example, in the Led Zeppelin prompt above, Bing includes a link at the top of its answer to a Musicaroo post, 13 Bands That Sound Like Led Zeppelin, and includes that link and others from MusicalMum and Producer Hive.

That sourcing transparency helps address a big criticism of AI, making it easier to evaluate whether the response is accurate or a mere AI hallucination. But it doesn’t always appear. In the essay on Taoism above, for example, there aren’t any sources, footnotes or links at all.

Some source links are ads that make Microsoft money

The Bing AI’s elaborate answers provide a new way for Microsoft to generate money from ads. In traditional Bing searches, the «organic» search results that Bing judges to be most relevant are separate from items placed by advertisers. But with Bing AI searches, the two types of information can be blended.

For example, in its response to the query «plan me a one-week trip to Iceland without a rental car,» AI-powered Bing suggests several destinations. In one of them, several words are underlined: «You can visit places like Vík, Skógafoss, Seljalandsfoss, and Jökulsárlón glacier lagoon by joining a multi-day tour or taking a bus.» Hovering over that link shows three sources for that information and an ad from a tour company. The advertisement is the top item of the three and is labeled «ad.»

«When you look at those citations, sometimes they are ads,» Ribas said. «When it’s more of a purchasing intent query, you hover over it and you’ll see the list of the references and sometimes it’s an ad. Then sometimes in the conversation itself, you’re going to see product ads, like if you do a hotel query.»

Ad revenue is a big deal, since it takes weeks of work on an enormous cluster of computers for OpenAI to build a single update to its language model, and OpenAI CEO Sam Altman estimates it costs a few cents to process each ChatGPT prompt. Bing, even though it’s a distant second to Google in the search engine market, still handles millions of queries a day.

Google plans to open access to its Bard AI chatbot soon, but it won’t be including ads to begin with.

OpenAI-boosted results are more relevant than plain old Bing

The fundamental measure of a search engine’s usefulness is whether its results are relevant, and the OpenAI technology brings a huge boost in the measurement that Microsoft uses to score its search engine results’ relevance.

«My team, working super, super hard in a given year, might move that metric by one point,» Ribas said, but OpenAI’s technology boosted it three points in one fell swoop. «It’s just never happened before in the history of Bing,» Ribas said.

That relevance boost is just for ordinary search results, Ribas added. OpenAI’s technology can further improve Bing with its chat interface that offers more elaborate answers and a follow-up exchange.

OpenAI makes Bing better with languages besides English

One particular area where Bing has been weak is searches that aren’t in English, and Ribas said OpenAI helps there. A lot of Bing’s three-point gain in relevance scoring «came from international markets,» Ribas said.

OpenAI’s large language model, or LLM, is trained with text from 100 languages. «Catalan is my first language. I can have a dialogue in Catalan. It works really, really well,» Ribas said

Bing brings OpenAI’s results up to date

Large language models like OpenAI’s GPT-3.5, the foundation for ChatGPT, are slow to build and improve, which means they don’t move at the speed of the web or of conventional search engines. GPT-3.5, for example, was trained in 2021, so it doesn’t have any idea about Russia’s invasion of Ukraine, the effects of recent inflation on consumers, or Xi Jinping securing his third term as general secretary of the Chinese Communist Party.

Bing often does know this more recent information, though. «When you bring in the Bing results, then you will get fresh results on that complete answer,» Ribas said.

Bing ‘grounds’ OpenAI’s flights of fancy

Microsoft uses its Bing data to try to avoid situations where OpenAI’s more creative technology could lead people astray. The more factual a query and answer are, the more Bing’s technology is used in the answer, Ribas said. This «grounding» significantly reduces AI’s problems with making stuff up: «It will reduce hallucination, which is … an ongoing battle,» Ribas said.

But Microsoft doesn’t want its grounding system to squash all the magic out of the AI. There’s a reason ChatGPT has been so captivating. The Prometheus system decides on the priorities for each query.

«We had to find the sweet spot between over-grounding the model and keeping it interesting,» Ribas said. «We have a measurement of the interestingness of the results, and we have a measurement for the groundedness of the results. The more the query is looking for something very factual, the more we weight the grounded. The more the query is supposed to be creative, the less we weight the grounded. I kept telling my team, I want my cake and eat it too.»

Technologies

Today Only You Can Get the Super Mario Galaxy 2-Pack at $14 Off

Enjoy two of Nintendo’s best Mario games in one package with a decent amount off.

Best Buy has a deal on at the moment that knocks the price of Super Mario Galaxy and Mario Galaxy 2 on Nintendo Switch down to $56. That’s a $14 discount, which is a lot on a first-party Nintendo game.

Nintendo Switch games are notorious for never really going down in price, which makes every deal that happens worth at least considering. Last time this was on sale, it was for $59; this is $3 cheaper than that, making the value even better. That’s two all-time-classic games for $28 each, basically, which is fantastic.

The only problem with this is that it’s a Best Buy daily deal, which means that it runs out tonight. So, if you do want to pick this up at this price, you’re going to need to be quick.

In his review, CNET’s Scott Stein was a big fan of both revamped Mario titles included in this bundle, but less so the $70 asking price. This deal goes a long way to helping fix that problem and gives you the chance to add two classic Mario titles to your collection at a discount.

Originally released on the Wii, both Super Mario Galaxy and Galaxy 2 have been updated with higher-resolution visuals, an improved interface and new content, so there’s never been a better time to play them. And unlike the originals, you can play these Switch games anywhere and at any time. 

Why this deal matters

Mario games are like no other, and they’re great for adults and kids alike. This bundle includes two of the best, and right now you can pick it up at a price that makes them an even better buy than they already were. Whether you played them the first time around, you’re looking to see what all the fuss was about or want to introduce them to a new generation of Mario fans, this is the deal for you.

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I’ve Seen It With My Own Eyes: The Robots Are Here and Walking Among Us

The «physical AI» boom has created a world of opportunity for robot makers, and they’re not holding back.

It’s been 24 years since CNET first published an article with the headline The robots are coming. It’s a phrase I’ve repeated in my own writing over the years — mostly in jest. But now in 2026, for the first time, I feel confident in declaring that the robots have finally arrived.

I kicked off this year, as I often do, wandering the halls of the Las Vegas Convention Center and its hotel-based outposts on the lookout for the technology set to define the next 12 months. CES has always been a hotbed of activity for robots, but more often than not, a robot that makes a flashy Vegas debut doesn’t go on to have a rich, meaningful career in the wider world.

In fact, as cute as they often are and as fun as they can be to interact with on the show floor, most robots I’ve seen at CES over the years amount to little more than gimmicks. They either come back year after year with no notable improvements or are never seen or heard from again.

In more than a decade of covering the show, I’ve been waiting for a shift to occur. In 2026, I finally witnessed it. From Hyundai unveiling the final product version of the Boston Dynamics Atlas humanoid robot in its press conference to Nvidia CEO Jensen Huang’s focus on «physical AI» during his keynote, a sea change was evident this year in how people were talking about robots.

«We’ve had this dream of having robots everywhere for decades and decades,» Rev Lebaredian, Nvidia’s vice president of Omniverse and simulation told me on the sidelines of the chipmaker’s vast exhibition at the glamorous Fontainebleau Hotel. «It’s been in sci-fi as long as we can remember.» 

Throughout the show, I felt like I was watching that sci-fi vision come to life. Everywhere I went, I was stumbling upon robot demos (some of which will be entering the market this year) drawing crowds, like the people lining up outside Hyundai’s booth to see the new Atlas in action.

So what’s changed? Until now, «we didn’t have the technology to create the brain of a robot,» Lebaredian said.

AI has unlocked our ability to apply algorithms to language, and it’s being applied to the physical world, changing everything for robots and those who make them.

The physical AI revolution

What truly makes a robot a robot? Rewind to CES 2017: I spent my time at the show asking every robotics expert that question, sparked by the proliferation of autonomous vehicles, drones and intelligent smart home devices.

This exercise predated the emergence of generative AI and models such as OpenAI’s ChatGPT, but already I could see that by integrating voice assistants into their products, companies were beginning to blur the boundaries of what could be considered robotics.

Not only has the tech evolved since that time, but so has the language we use to talk about it. At CES 2026, the main topic of conversation seemed to be «physical AI.» It’s an umbrella term that can encompass everything from self-driving cars to robots.

«If you have any physical embodiments, where AI is not only used to perceive the environment, but actually to take decisions and actions that interact with the environment around it … then it’s physical AI,» Ahmed Sadek, head of physical AI and vice president of engineering at chipmaker Qualcomm told me.

Autonomous vehicles have been the easiest expression of physical AI to build so far, according to Lebaredian, simply because their main challenge is to dodge objects rather than interact with them. «Avoiding touching things is a lot easier than manipulating things,» he said.

Still, the development of self-driving vehicles has done much of the heavy lifting on the hardware, setting the stage for robot development to accelerate at a rapid pace now that the software required to build a brain is catching up.

For Nvidia, which worked on the new Atlas robot with Boston Dynamics, and Qualcomm, which announced its latest robotics platform at CES, these developments present a huge opportunity. 

But that opportunity also extends to start-ups. Featured prominently at the CES 2026 booth of German automotive company Schaeffler was the year-and-a-half-old British company Humanoid, demonstrating the capabilities of its robot HMND 01.

The wheeled robot was built in just seven months Artem Sokolov, Humanoid’s CEO, told me, as we watch it sort car parts with its pincerlike hands. «We built our bipedal one for service and household much faster — in five months,» Sokolov added.

Humanoid’s speed can be accounted for by the AI boom plus an influx of talent recruited from top robotics companies, said Sokolov. The company has already signed around 25,000 preorders for HMND 01 and completed pilots with six Fortune 500 companies, he said.

This momentum extends to the next generation of Humanoid’s robots, where Sokolov doesn’t foresee any real bottlenecks. The main factors dictating the pace will be improvements in AI models and making the hardware more reliable and cost effective.

Humanoid hype hits its peak

Humanoid the company might have the rights to the name, but the concept of humanoids is a wider domain. 

By the end of last year, the commercialization of humanoid robots had entered an «explosive phase of growth,» with a 508% year-on-year increase in global market revenue to $440 million, according to a report released by IDC this month.

At CES, Qualcomm’s robot demonstration showed how its latest platform could be adapted across different forms, including a robotic arm that could assemble a sandwich. But it was the humanoids at its booth that caused everyone to pull out their phones and start filming.

«Our vision is that if you have any embodiment, any mechatronic system, our platform should be able to transform it to a continuously learning intelligent robot,» said Qualcomm’s Sadek. But, he added, the major benefit of the humanoid form is its «flexibility.»

Some in the robotics world have criticized the focus on humanoids, due to their replication of our own limitations. It’s a notion that Lebaredian disagrees with, pointing out that we’ve designed our world around us and that robots need to be able to operate within it.

«There are many tasks that are dull, dangerous and dirty — they call it the three Ds — that are being done by humans today, that we have labor shortages for and that this technology can potentially go help us with,» he said.

We already have many specialist robots working in factories around the world, Lebaredian added. With their combination of arms, legs and mobility, humanoids are «largely a superset of all of the other kinds of robots» and, as such, are perfect for the more general-purpose work we need help with.

The hype around robots — and humanoids in particular — at CES this year felt intense. Even Boston Dynamics CEO Robert Playter acknowledged this in a Q&A with reporters moments after he unveiled the new Atlas on stage.

But it’s not just hype, Playter insisted, because Boston Dynamics is already demonstrating that they can put thousands of robots in the market. «That is not an indication of a hype cycle, but actually an indication of an emerging industry,» he said.

A huge amount of money is being poured into a rapidly growing number of robotics start-ups. The rate of this investment is a signal that the tech is ready to go, according to Nvidia’s Lebaredian.

«It’s because, fundamentally, the experts, people who understand this stuff, now believe, technically, it’s all possible,» he said. «We’ve switched from a scientific problem of discovery to an engineering problem.»

Robot evolution: From industry to home

From what I observed at the show, this engineering «problem» is one that many companies have already solved. Robots such as Atlas and HMND 01 have crossed the threshold from prototype to factory ready. The question for many of us will be as to when will these robots be ready for our homes.

Playter has openly talked about Boston Dynamics’ ambitions in this regard. He sees Atlas evolving into a home robot — but not yet. Some newer entrants to the robotics market — 1X, Sunday Robotics and Humanoid among them — are keen to get their robots into people’s homes in the next couple of years. Playter cautions against this approach.

«Companies are advertising that they want to go right to the home,» he said. «We think that’s the wrong strategy.»

The reasons he listed are twofold: pricing and safety. Playter echoed a sentiment I’ve heard elsewhere: that the first real use for home humanoid robots will be to carry out care duties for disabled and elderly populations. Perhaps in 20 years, you will have a robot carry you in and out of bed, but relying on one to do so when you’re in a vulnerable state poses «critical safety issue,» he said.

Putting robots in factories first allows people to work closely with them while keeping a safe distance, allowing those safety kinks to be ironed out. The deployment of robots at scale in industrial settings will also lead to mass manufacturing of components that will, at some point, make robots affordable for the rest of us, said Playter (unlike 1X’s $20,000 Neo robot, for example).

Still, he imagines the business model will be «robots as a service,» even when they do first enter our homes. Elder care itself is a big industry with real money being spent that could present Boston Dynamics with a market opportunity as Atlas takes its first steps beyond the factory floor.

«I spent a lot of money … with my mom in specialty care the last few years,» he said. «Having robots that can preserve autonomy and dignity at home, I think people will actually spend money — maybe $20K a year.»

The first «care» robots are more likely to be companion robots. This year at the CES, Tombot announced that its robotic labrador, Jennie, who first charmed me back at the show in 2020, is finally ready to go on sale. It served as yet another signal to me that the robots are ready to lead lives beyond the convention center walls.

Unlike in previous years, I left Vegas confident that I’ll be seeing more of this year’s cohort of CES robots in the future. Maybe not in my home just yet, but it’s time to prepare for a world in which robots will increasingly walk among us.

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Technologies

Today’s Wordle Hints, Answer and Help for Jan. 29, #1685

Here are hints and the answer for today’s Wordle for Jan. 29, No. 1,685.

Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.


Today’s Wordle puzzle was a tough one for me. I never seem to guess three of the letters in this word. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.

Read more: New Study Reveals Wordle’s Top 10 Toughest Words of 2025

Today’s Wordle hints

Before we show you today’s Wordle answer, we’ll give you some hints. If you don’t want a spoiler, look away now.

Wordle hint No. 1: Repeats

Today’s Wordle answer has no repeated letters.

Wordle hint No. 2: Vowels

Today’s Wordle answer has one vowel and one sometimes vowel.

Wordle hint No. 3: First letter

Today’s Wordle answer begins with F.

Wordle hint No. 4: Last letter

Today’s Wordle answer ends with Y.

Wordle hint No. 5: Meaning

Today’s Wordle answer can refer to a pastry that breaks apart easily.

TODAY’S WORDLE ANSWER

Today’s Wordle answer is FLAKY.

Yesterday’s Wordle answer

Yesterday’s Wordle answer, Jan. 28, No. 1684 was CRUEL.

Recent Wordle answers

Jan. 24, No. 1680: CLIFF

Jan. 25, No. 1681: STRUT

Jan. 26, No. 1682: FREAK

Jan. 27, No. 1683: DUSKY


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