Technologies
Pinterest’s new AR feature will let you ‘try on’ furniture, home decor
Buying a couch could be easier with the help of augmented reality.
Picking a new piece of furniture for your home can feel like solving a puzzle. Is that couch too big? Will a cow print bar stool clash with a granite countertop?
Retailers and tech companies are boosting their use of augmented reality to help customers decide what products to buy. AR lets people superimpose a virtual image onto a view of the real world through their phone’s camera, making it easier to visualize what an item will look like in a particular space.
On Monday, digital pinboard company Pinterest said it’s releasing a new feature called Try On for Home Decor. The tool will let you see how products from Crate & Barrel, CB2, Target, Walmart, West Elm, Wayfair and others look in your space before purchasing the items.
The feature is the latest example of tech companies and brands embracing AR, a development that comes as social networks explore the creation of new virtual worlds.
Brands such as CB2 and Target already have ways for their customers to shop using AR. Pinterest allows people to see products from various retailers in one place, said Jeremy King, senior vice president of engineering at Pinterest.
«Retailers are happy to work with us because they know people don’t typically buy their entire bedroom set from one company,» King said. «They want a chance to mix and match.»
Returning a big piece of furniture can be a pain, so it isn’t surprising that more brands have been experimenting with AR. Trying on items virtually can also entice people into clicking the buy button. In 2020, Pinterest rolled out an AR feature that lets people try on makeup. Pinterest found that users are five times more likely to buy makeup when they interact with this AR tool and King said the platform hopes to see the same behavior for home decor.
Even though the ability to visualize AR items in your space has been around for years, shopping with AR hasn’t become mainstream yet. About half of US adults have used or are at least somewhat interested in using AR or virtual reality while shopping, according to an October 2021 survey by Bizrate Insights.
«We’re seeing that interest rise slowly but steadily,» said Jasmine Enberg, a senior analyst for eMarketer. «It’s young people primarily who are leading the way for shopping with AR.»
On social media, teenagers are already using AR filters to communicate with one another. Incorporating the technology into shopping is a «natural next step» for these social networks. Snapchat, which also has AR tools to try on luxury clothing and purses, published a report with Foresight Factor last year that projected in 2025 the proportion of US Gen Z shoppers who use AR before buying a product will increase by 37%.
Using Pinterest’s new AR tool
Home decor and furniture items Pinterest users can virtually place in their space have a cube icon displayed on the upper left side of a «pin,» which are bookmarks used to save content on the platform.
When you click on the pin, there’s an option to «try in your space.» Users are then prompted to move their phone as the camera’s technology figures out how far objects are away from you. Depending on the camera angle, the object can appear bigger or smaller. When the item is in the right spot, you click a check button.
The AR home decor feature will be available in more than 80,000 shoppable Pins, which includes a link to the retailer’s website to buy the product.
Still, using AR to shop can «be rather clunky» and that will turn some consumers away from embracing the tool, Enberg said. «As the technology develops and the experiences improve, that’s probably going to bring more users into the fold,» she said.
Technologies
Netflix Stops Allowing Streaming From Phone to TV: How to Watch Now
On most TVs, you’ll now need to use the official Netflix app to watch the streaming service.
The days of using your phone as a Netflix remote are effectively over.
In a move that’s confused subscribers since reports first surfaced on Reddit in early November, Netflix appears to be blocking the ability to beam content wirelessly from phones to TVs.
CNET testing confirmed the option has vanished from newer setups, like LG TVs, though some users report that it can still be accessed via older versions of the app and legacy Chromecast dongles. A representative for Netflix didn’t immediately respond to a request for comment.
However, on a Netflix Help Center page, the company appears to be nudging customers in the direction of using built-in Netflix apps for TVs and devices.
Until Netflix clarifies why, the new rule is simple: if you want to watch on the big screen, you need to launch the app directly from the big screen.
According to the Netflix Help Center page, only those who aren’t on an ad-supported basic plan can still access the feature for older devices, such as Chromecasts. The help page explicitly mentions the few devices that still support casting with Netflix:
- 3rd generation or older Chromecast (no remote)
- Google Nest Hub Smart Display
- Certain Vizio TVs
- Certain Compal TVs
If you’re thinking about bypassing the Netflix casting ban with screen mirroring, you’re probably out of luck. The Netflix help page specifically mentions that users with ad-supported plans won’t have access to «casting or mirroring,» even for old devices.
When we tried to mirror the screen of an iPhone 17 Pro running iOS 26.1 to a TCL TV, we received the following «E100» error using a Netflix Standard plan (no ads).
Netflix’s decision to end casting comes as movie and TV services (and music services such as Spotify) are steadily increasing their prices, leading some viewers to cancel streaming services to save money.
Technologies
Today’s NYT Mini Crossword Answers for Thursday, Dec. 4
Here are the answers for The New York Times Mini Crossword for Dec. 4.
Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.
Need some help with today’s Mini Crossword? 1-Across stumped me until I filled in some more letters. Read on for the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.
If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.
Read more: Tips and Tricks for Solving The New York Times Mini Crossword
Let’s get to those Mini Crossword clues and answers.
Mini across clues and answers
1A clue: Butterfingers
Answer: KLUTZ
6A clue: Letter before beta
Answer: ALPHA
7A clue: Like «ad hoc» or «ad hominem»
Answer: LATIN
8A clue: Prestigious university in Atlanta
Answer: EMORY
9A clue: Word drawn out in speech before «… they’re off!»
Answer: AND
Mini down clues and answers
1D clue: Dinosaur ___, vegetable so-named for its bumpy green texture
Answer: KALE
2D clue: Animal in a Peruvian herd
Answer: LLAMA
3D clue: Sinclair who wrote «The Jungle»
Answer: UPTON
4D clue: Base that’s 90 feet from home
Answer: THIRD
5D clue: Wild and funny
Answer: ZANY
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Technologies
Prices Set by Algorithms: New Yorkers Now See Warnings About Stores Using Personal Data to Set Costs
This new law, already subject to lawsuits, lets shoppers know when companies are quietly raising online prices for certain types of customers.
Online shoppers in New York are now seeing a new warning on product pages thanks to consumer protection legislation that took effect in early November. Particularly noticeable during Black Friday sales were messages that told shoppers: «This price was set by an algorithm using your personal data.»
This piece of legislation requires companies (with exceptions for rideshare apps) to show buyers when they use surveillance pricing to set online prices, potentially raising costs for some people while lowering them for others.
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So what data are these companies collecting to shift prices? Well, unlike surge pricing, this type of algorithm pricing calculates data related to the individual person or device. That could include the type of device (Android versus iPhone, etc.), your account’s browsing history, recent purchases made from that browser and — most importantly — your location.
In other words, reported examples have shown that items like eggs will increase in cost for wealthy neighborhoods while staying at lower standard costs for less prosperous zones. But it can get far more complicated than that: Some pricing algorithms study millions of online purchases to predict buyer patterns.
A representative for the New York Senate didn’t immediately respond to a request for comment.
Is surveillance pricing legal?
So far, yes. What laws like this New York legislation do is enforce transparency about what may be affecting prices, instead of banning it. And even that was too much for business groups, which immediately sued to block the law in federal court, alleging that it violates the businesses’ First Amendment rights.
It’s not clear whether companies are complying with the law as directed, or what it fully entails, either. The bill requires «clear and conspicuous disclosure» near the price, but some companies appear to be putting the information in a harder-to-spot area behind an information icon at the bottom of a pop-up.
Efforts to control pricing via algorithm
New York isn’t the only state to tackle surveillance pricing. Other states and cities are entertaining similar legislation, as well as complete bans on the practice. But it’s an uphill battle due to the many details and strong pushback from, well, every industry that sells products online.
The most recent example was from September, when California’s congress went through its proposed ban on surveillance pricing and cut out nearly everything. In its current state, the California law would only apply to grocery prices, which is still not a common online purchase. Colorado, Illinois and other states are also working on their own versions of related laws.
The question of whether shoppers would appreciate transparency laws, or whether they’d be less likely to purchase products if they knew the price was based on their personal data, is tough to answer (what if the algorithms are giving you a lower price than other nearby shoppers?). But the privacy question has a more far-reaching impact: Once shoppers see how much of their personal data is being harvested for pricing, they may start to wonder what else it’s being used for.
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