Technologies
Best Cloud Storage Software Options for 2023
Need to store files, photos or videos in the cloud? We’ve compared features and prices on the top options to help you find the plan that’s right for you.
Between work documents, family photos and (of course) memes, it’s important to keep all your files safely stored and organized. Backing them up on an external storage drive is a great place to start, but you’ll want to keep your most precious files somewhere that can never be lost, damaged or stolen. And that means you’ll want to use the best cloud storage service available, which allows you to access your files whenever, wherever, while also saving space on your phone, tablet or computer.
Cloud storage is also important for people working from home who have to share files with colleagues. There are plenty of free cloud storage services available, with many offering upgraded paid plans, which means it’s easy to find a plan that can meet your needs to keep your data stored safely. The best cloud storage options usually feature individual and business plans, but for this article’s purposes, we’ll be focusing on plans for the average user.
We’ve compiled a guide to the most popular cloud storage services: how they work, their strengths and weaknesses, and some lesser-known services if you want to get away from the mainstream. (To be clear, we have not tested these — rather, we are just providing an overview and some analysis of some of the top options in the market.)
What is cloud storage?
Cloud storage is a type of computer data storage that allows your files to be immediately available on almost any internet-connected device anywhere. Files are stored on servers in a data center, instead of directly on your device.
Best cloud storage service options
Other Cloud Storage Options
Of course, Google Drive, OneDrive, Dropbox, Box and Amazon aren’t your only cloud storage options.
SugarSync is a Dropbox-like alternative with apps for every mobile platform. The service offers personal and business plans with a 30-day free trial to start. With a personal SugarSync account, you get 100GB for $7.49 a month, $250GB for $10 a month or 500GB for $18.95 a month. The service offers secure file-sharing (even if they don’t have an account), collaboration, file syncing, as well as remote data wipe in the event of loss, theft or damage.
Another option for cloud storage is pCloud. The service offers annual and lifetime plans for individuals, families and businesses. PCloud doesn’t limit file sizes and doesn’t throttle your upload or download speeds. While your pCloud files are securely stored on the company’s servers, you can add an extra layer of protection by purchasing pCloud Crypto. PCloud Crypto provides client-side encryption where the encrypted version of your files are stored on pCloud servers, but the plain-text files stay on your computer. With your Crypto Pass code, you can encrypt or decrypt your files.
You can subscribe to Premium 500GB ($50 a year) or Premium Plus 2TB ($100 a year). Both of these plans, as well as the Custom 10TB Plan also offer a lifetime subscription for a flat fee. Customers can start with annual plans and upgrade to lifetime plans later if they choose.
Cloud storage: Terms to know
Cloud: This refers to software and services that are stored on the internet, instead of locally on your computer or phone. The cloud allows you to access your files anywhere with an internet connection.
Data center: Even though your files are stored in the cloud, there is still physical hardware involved. The company that you’ve purchased cloud storage from — like Google or Apple — will have actual servers where customer information lives.
Terabyte: A terabyte is a unit of measurement for digital data. One terabyte equals about 1,000 GB.
Frequently asked questions
How do I clear my cloud storage?
The process for clearing your cloud storage may vary depending on which service you use. In the Google One app, for example, there’s a Free Up Account Storage button.
Why use cloud storage?
Instead of having to remember a thumb drive, or emailing items to yourself, cloud storage lets you access your files, documents and photos on demand. If your computer or phone crashes, you don’t have to worry about losing your content, because those files are stored on a separate server. Cloud storage can be a convenient option because options like Google One, iCloud and OneDrive are built into services many use on a daily basis. Cloud storage also lets you keep your device’s local storage freed up.
Is cloud storage safe?
According to Norton, cloud storage is a safe option for users because the on-site servers are usually located in warehouses that few employees have access to. In addition, the files stored on the servers are encrypted, adding another layer of security.
No type of digital storage is risk-free, but cloud storage services also offer more immediate security features like two-factor authentication and security checkups. Privacy and security features may vary between services.
How much cloud storage do I need?
How much storage you’ll need will depend on what you’re storing. A student will likely need a smaller storage plan than a professional photographer. If your needs change, most plans let you easily upgrade or downgrade.
For more information, check out how to clear up space in your Google Drive and the best iPhones of 2023.
Sarah Mitroff contributed to this article.
Technologies
Unlock Borderlands 4 Power: Try These Active SHiFT Codes ASAP
These are the latest SHiFT codes that unlock epic loot and cosmetics in Borderlands 4, but you must act quickly.
The biggest looter shooter of the year, Borderlands 4, is out, and players are already taking the fight to the Timekeeper on Kairos. If you want to put the beat down on someone strong enough to control time, then you’re going to need an arsenal of powerful weapons and equipment.
Luckily, developer Gearbox Software is willing to lend a helping hand. Instead of having to farm every piece of legendary equipment in-game, you can roll the dice on some loot with Golden Keys unlocked by SHiFT promo codes.
If you’re already swimming in more loot than you know what to do with, some SHiFT codes also unlock special cosmetic looks for your favorite vault hunters. Special in-game challenges have already unlocked promo codes for Amon, Rafa and Vex vault hunter skins, with a Harlowe skin unlocking soon. Here’s how to use the latest SHiFT codes in Borderlands 4.
All active SHiFT codes for Borderlands 4
You can hunt down SHiFT codes on social media, but we’ll keep all of the active promo codes in one place for ease of access.
Below, you’ll find a chart that contains every active SHiFT code for Borderlands 4, what it unlocks and its expiration date:
Active Borderlands 4 SHiFT codes
| Reward | SHiFT code | Expiration date |
|---|---|---|
| Vex Mass Market Appeal Skin | BZ6JJ-CB6CT-WXJJW-3TT3B-56FZ5 | Jan. 1, 2031 |
| Amon Cult Classic Skin | JZ6BJ-SBR5J-WF3BK-BT3BB-TX9HB | Dec. 31, 2030 |
| Rafa Savings Savior Skin | TZXT3-XJXCB-CXBJW-BTTJT-9SK6B | Dec. 31, 2030 |
| Break Free Cosmetics Pack | JS63J-JSCWJ-CFTBW-3TJ3J-WJS5R | Jan. 1, 2031 |
| Golden Key | TZR3T-JZJKJ-WXJTC-T33TB-RFCFR | Oct. 20, 2025 |
| Golden Key | 3S6TT-CZJWT-WXJT5-3B3BJ-JS3JZ | Oct. 20, 2025 |
| Golden Key | J96BJ-RZJWB-C6TJC-BBJJJ-5B5W9 | Oct. 20, 2025 |
| Golden Key | T9RJB-BFKRR-3RBTW-B33TB-KCZB9 | No expiration |
How to redeem SHiFT codes for your Borderlands 4 account
While SHiFT codes are totally free rewards for you to accumulate, you must make a SHiFT account to input any active codes in-game.
SHiFT is a service that Gearbox integrates into its biggest games, and making an account unlocks forums and exclusive beta participation. It’s also necessary to create an account to turn in any promo codes, which is what most fans care about.
Once your account is created, you can enter your SHiFT codes in two separate places. Within your SHiFT account settings, you can find a Rewards tab with a field to enter any Borderlands promo codes. Once you enter the codes, any unlocked items will be added to your account the next time you open the game.
However, an easier way to input your SHiFT codes is within Borderlands 4 itself. Within the game’s pause menu, you can access a SHiFT. Select the Rewards tab from the resulting menu, input your codes and the unlocked items will be immediately available on your save.
Where are SHiFT codes normally released?
SHiFT codes are released frequently on Gearbox and Gearbox-affiliated social media channels. For the best chance at catching every new SHiFT code that gets released, you should follow Gearbox on X and on Facebook.
Gearbox CEO Randy Pitchford also releases promos on his X account, so if you’re brave enough to follow him despite his frequent outbursts toward fans you can find SHiFT codes there as well.
What are SHiFT codes?
SHiFT codes are promo codes that Gearbox occasionally releases that reward players with loot and cosmetics in Borderlands games. The main SHiFT code reward is a Golden Key, which opens the Golden Chest in most Borderlands hub areas.
But don’t spend them immediately — it’s worth saving your Golden Keys until you reach the level cap and are playing on the hardest difficulty, as the loot rewards will scale to your character accordingly. This is a great way to begin farming some endgame legendaries quickly and easily.
Technologies
Scouts Can Now Earn a Merit Badge for AI
Scouting America has also created an AI chatbot to explain the requirements for the different merit badges.
Scouts are doing more than tying knots, building fires and learning first aid. Scouting America has added artificial intelligence and cybersecurity to its lineup of merit badges, keeping the 115-year-old organization in step with modern technology.
Scouting America is the youth organization that was known as Boy Scouts of America before 2019, when it changed its name to Scouts BSA and allowed girls to join all-girl troops. In February, the organization changed its name to Scouting America to reflect a more-inclusive philosophy.
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The AI merit badge «will introduce scouts to the fundamentals of AI and automation through hands-on activities and real-world examples,» according to Scouting America’s website, while the cybersecurity merit badge «equips Scouts with essential knowledge and skills to navigate and protect the digital world.»
While many of the merit badges seen on individual Scouts’ iconic sashes focus on hands-on experiences, often in the outdoors — such as fire safety and insect study — Scouting America says the new additions are relevant to modern life.
«Both badges focus on real-world practice, not just reading about technology,» Scouting America said in a statement. «The AI badge gets Scouts thinking about how to use technology responsibly. The cybersecurity badge teaches actual security skills along with safe online habits.»
Scouting America added another modern twist. The organization recently released an AI chatbot named Scoutly that can share the requirements for the various merit badges, among other tasks. Scouts can earn more than 130 badges in different subjects.
Scouting America is the largest scouting organization and one of the largest youth organizations in the United States, with over 1 million youth, including nearly 200,000 female participants.
Technologies
The Ultimate AI Wearable Is a Piece of Tech You Already Own
Commentary: Tech companies are trying to give us dedicated AI devices. There’s no need — we all have them already.
In some quarters, the rise of AI has sparked the urge to invent all-new devices, which are deeply invested in that technology but which look and function differently from any products we’ve owned before.
These range from head-mounted XR devices, such as headsets and glasses, to pins, necklaces, phone accessories and whatever mystery product former Apple designer Jony Ive and OpenAI are developing in secret.
But what if, in pursuit of these new devices, we overlook the fact that the ultimate AI form factor is something we all already own? It could even be that the best way to deploy AI is through tech that dates back to the 19th century.
I’m talking about headphones.
There hasn’t been a lack of evolution in personal audio over the years, but integrating AI into headphones is giving them a new lease on life, says Dino Bekis, vice president of wearables at chipmaker Qualcomm. We’re starting to see this with devices like Apple’s new AirPods Pro 3.
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The impact of AI on headphones will be twofold, says Bekis. First, it will build on improvements we’ve already seen, such as the ability to easily switch among active noise cancellation, transparency and other listening modes.
Instead of that being something we need to control manually, the headphones themselves will increasingly handle it all dynamically. Sensors on board, layered with AI, become more adept at reading and understanding our immediate surroundings.
Bekis says that maybe your headphones could alert you to someone trying to get your attention by recognizing your name being called, even if you’re listening to music with ANC enabled. If you’re on a call, walking along a busy street, they could alert you to traffic dangers, sirens or someone who might be walking close behind you.
But where he really sees AI headphones coming into their own is in the interactions you’ll have with AI agents. These personal assistant-like versions of artificial intelligence will operate autonomously with our devices and services on our behalf.
There’s no more «natural way» than conversation to interact with them, he says, and the high-quality mics and speakers in your headphones will allow for clear and effective communication.
«Earbuds or headphones are really yesterday’s technology that’s suddenly been reinvented and is becoming the primary way we’re going to be interfacing with agents moving forward,» says Bekis.
Headphone-makers, meet AI
Not all headphones are on the verge of transforming into wearable AI assistants, and the situation is not the same across the board. Many legacy headphone companies are «entrenched in their core focus of audio quality and audio file capability,» says Bekis.
At the same time, Bekis says Harman-owned high-end audio brand Mark Levinson is one headphone maker Qualcomm is working with on integrating AI into its products. And smartphone manufacturers who also have audio products in their lineup are at the forefront of the charge.
You only need to look at the new capabilities that Samsung, Google and Apple have bolstered their headphones with over the past few years. In addition to adaptive audio, the companies are starting to add AI-specific features. Google’s Pixel Buds 2 are engineered not just as an audio device but as hardware with the company’s Gemini AI assistant at the core (you could say «Hey, Google» to activate Gemini and ask it to summarize your emails, for example).
In September, Apple introduced AI-powered live translation with the AirPods Pro 3. The AirPods will parse what someone is saying to you and play it in your chosen language in your ear. They will also pick up your speech and translate it so that you can show the other person a transcript in their language on your phone screen.
Apple also seems to be searching for ways to further tap the AI potential of its headphones range. A report from Bloomberg earlier this month suggested that the company might introduce AI-powered infrared cameras with the next version of the AirPods Pro, which could be activated by and respond to gestures.
It’s clear that smartphone-makers can see the potential in headphones to be more than just audio products, in the same way they once recognized that the phone could be more than simply a device for making calls. They might even turn headphones and earbuds into what I think could be the ultimate AI wearable.
Why headphones?
The biggest argument for headphones over other emerging AI-focused wearable tech is their popularity: Who doesn’t own at least one pair? (My feeling is that everyone should own at least three different styles, each with its own strengths.) It’s just not the same with glasses or watches.
Yes, they are common and familiar, but the likelihood is that if you don’t already wear them regularly, the addition of AI is unlikely to persuade you. Glasses, in particular, have drawbacks, including battery life. There’s also the difficulty of combining the tech with prescription lenses and privacy concerns due to the addition of cameras.
After well over a decade of effort, tech companies are also still struggling to make smart glasses as sleek and comfortable to wear as their non-smart counterparts (the Meta Ray-Bans perhaps being the one exception to the rule here).
Smartwatches and fitness bands, meanwhile, have become more comfortable, but many people still find them cumbersome for sleeping. The sensors in them are too far away from our faces, where we receive the majority of our sensory inputs, to comprehend the world around us with forensic detail. They cannot relay sensory feedback to us without us having to look at a screen. The same is true for rings and other smart jewelry.
There are no devices that rival headphones, and earbuds in particular, for sheer proximity to a major sensory organ capable of both inputting and outputting complex sensory data. They have been and remain discreet, easy to take on and off, and not overly power hungry or demanding when it comes to charging frequency.
«Critically, there’s the social acceptance level of this as well, where, ultimately, headphones have become incredibly commonplace,» says CCS Insight Analyst Leo Gebbie.
They don’t insert a noticeable barrier between you and the world you’re experiencing. Plus, even when they’re obvious, they don’t tend to put people on edge over concerns you could be capturing their image, and you don’t need to learn how to use them, Gebbie says.
«Contrast that with something like smart glasses, where I think there is a whole new set of user behaviors that would need to be learned in terms of exactly how to interact with that device,» he says. «Also, there’s kind of a social contract, which, for me, at least with smart glasses, has always been one of the biggest stumbling blocks.»
What’s more, headphones have been getting gradually smarter all this time without most of us even noticing.
This invisible evolution is the closest tangible expression I’ve seen of the widespread belief among tech leaders that AI should be a subtle, ambient force that permeates our lives as inconspicuously as possible.
Headphones are an established product that shows consistent growth, making them the safest bet for companies that want as many people as possible to engage with AI through wearable tech.
Multiple forecasts, including from SNS Insider and Mordor Intelligence, estimate the global market for headphones will grow to over $100 billion by the early 2030s. By contrast, Mordor forecasts the smart glasses market will grow to $18.4 billion in the same period, one of the higher estimates I found.
Companies are always searching out new revenue streams, hence their determination to explore new kinds of AI devices, says Gebbie. But, he adds, «headphones definitely feel like a safer bet, because it’s a form factor that people are familiar with.»
It may well be the case that no single wearable device will define our coexistence with AI, and if there is, it will be a device of our choosing.
But rather than reinvent the wheel, I strongly suspect the companies embracing the potential of headphones will see these formerly audio-focused devices fly in the age of AI. And perhaps it’s just personal preference, but I’m on board.
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