Technologies

Prices Set by Algorithms: New Yorkers Now See Warnings About Stores Using Personal Data to Set Costs

This new law, already subject to lawsuits, lets shoppers know when companies are quietly raising online prices for certain types of customers.

Online shoppers in New York are now seeing a new warning on product pages thanks to consumer protection legislation that took effect in early November. Particularly noticeable during Black Friday sales were messages that told shoppers: «This price was set by an algorithm using your personal data.»

This piece of legislation requires companies (with exceptions for rideshare apps) to show buyers when they use surveillance pricing to set online prices, potentially raising costs for some people while lowering them for others.

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So what data are these companies collecting to shift prices? Well, unlike surge pricing, this type of algorithm pricing calculates data related to the individual person or device. That could include the type of device (Android versus iPhone, etc.), your account’s browsing history, recent purchases made from that browser and — most importantly — your location.

In other words, reported examples have shown that items like eggs will increase in cost for wealthy neighborhoods while staying at lower standard costs for less prosperous zones. But it can get far more complicated than that: Some pricing algorithms study millions of online purchases to predict buyer patterns.

A representative for the New York Senate didn’t immediately respond to a request for comment.

Is surveillance pricing legal?

So far, yes. What laws like this New York legislation do is enforce transparency about what may be affecting prices, instead of banning it. And even that was too much for business groups, which immediately sued to block the law in federal court, alleging that it violates the businesses’ First Amendment rights.

It’s not clear whether companies are complying with the law as directed, or what it fully entails, either. The bill requires «clear and conspicuous disclosure» near the price, but some companies appear to be putting the information in a harder-to-spot area behind an information icon at the bottom of a pop-up.

Efforts to control pricing via algorithm

New York isn’t the only state to tackle surveillance pricing. Other states and cities are entertaining similar legislation, as well as complete bans on the practice. But it’s an uphill battle due to the many details and strong pushback from, well, every industry that sells products online.

The most recent example was from September, when California’s congress went through its proposed ban on surveillance pricing and cut out nearly everything. In its current state, the California law would only apply to grocery prices, which is still not a common online purchase. Colorado, Illinois and other states are also working on their own versions of related laws.

The question of whether shoppers would appreciate transparency laws, or whether they’d be less likely to purchase products if they knew the price was based on their personal data, is tough to answer (what if the algorithms are giving you a lower price than other nearby shoppers?). But the privacy question has a more far-reaching impact: Once shoppers see how much of their personal data is being harvested for pricing, they may start to wonder what else it’s being used for.

Technologies

Today’s NYT Mini Crossword Answers for Wednesday, Jan. 14

Here are the answers for The New York Times Mini Crossword for Jan. 14.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Need some help with today’s Mini Crossword? It’s not too tough, but 8-Across stumped me, so I had to pass on that and fill in the Down answers to solve it. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Abruptly stop texting
Answer: GHOST

6A clue: Shaving kit item
Answer: RAZOR

7A clue: 2024 film role for which Mikey Madison won Best Actress
Answer: ANORA

8A clue: The ancient Chinese used compressed blocks of tea leaves as this
Answer: MONEY

9A clue: Shape of a round chart
Answer: PIE

Mini down clues and answers

1D clue: Dad’s dad, informally
Answer: GRAMP

2D clue: Capital of Vietnam
Answer: HANOI

3D clue: ___ layer, part of Earth’s atmosphere
Answer: OZONE

4D clue: How you might wake up after sleeping funny
Answer: SORE

5D clue: Cafeteria food carrier
Answer: TRAY

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Technologies

Google Could Revive Last Year’s Bright Pink Color for the Pixel 10a

Google’s upcoming Pixel 10a is expected to launch in February with some new colors, including one popular ask.

The Google Pixel 9a is one of Google’s most affordable Pixel phones, and it includes one of the most frequently requested colors — bright pink. With the Google Pixel 10a rumored to launch in February, we’re already getting a hint at the colors the new model will come in.

According to Roland Quandt, a regular mobile leaker on Bluesky, the Google Pixel is expected to be offered in obsidian (black), berry (pink), fog (light gray), and lavender colors. However, it’s the berry hue that is intriguing customers.

A representative for Google did not immediately respond to a request for comment.

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«I always love to see phones come in vibrant colors, and it’s especially welcome in more budget-friendly options,» said Abrar Al-Heeti, senior technology reporter at CNET. «Yes, we tend to slap a case on our phones anyway, but just knowing your phone touts a bold color can make it feel like more of a statement piece, rather than a bland piece of tech.»

Pink is one of the most requested color options for the Pixel phones. CNET sister site Mashable loved the color when it debuted on the Pixel 9. Phone rivals like Apple and Samsung are usually expected to offer a pink color option in their flagship and midrange phone lineups, so it’s not surprising to see the berry color on the Pixel 10a.

«I’ll say that Google loves having Pixel phones in pink,» said Patrick Holland, CNET managing editor. «The Pixel 9 and 9a come in peony (a bright, bold pink) and the 9 Pro in rose quartz (a more muted pink). The Pixel 10 series lacks any pinkish hues.»

Quandt also says that the Pixel 10a will have 128GB and 256GB storage models, and will launch in mid-February. That’s earlier than expected compared with the Pixel 9a, which was revealed in mid-March 2025 for a launch on April 10. In terms of specifications, we expect the Pixel 10a to be a modest upgrade compared with previous generations. According to leaks, the Pixel 10 is unlikely to feature a newer Tensor G5 chip, and it’s likely to retain the same overall design as the Pixel 9a.

One leaker, Mystic Leaks on Telegram, expressed disappointment and revealed additional specs, including the absence of a telephoto lens, UFS 3.1 storage, a Tensor G4 chip, a 2,000-nit display and no Magic Cue, which is Google’s AI feature for the Pixel 10.

Technologies

Today’s NYT Connections Hints, Answers and Help for Jan. 14, #948

Here are some hints and the answers for the NYT Connections puzzle for Jan. 14 #948.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s NYT Connections puzzle is kind of tough. The blue category, not the purple one today, expects you to find hidden words in four of the words given in the grid. Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: That’s not going anywhere.

Green group hint: End user or customer.

Blue group hint: Ask a meteorologist.

Purple group hint: Not noisy.