I’ve tested dozens of smartwatches over the years, and I’m always on the lookout for a hybrid watch that strikes the right balance between a traditional wristwatch and a smartwatch. Plenty of wearables I’ve tested have promised just that but failed to deliver. 

The Apple Watch Series 10, however, which is a CNET Editors’ Choice Award winner, strikes the right balance. It’s not the latest wearable in Apple’s lineup (that would be the Series 11). But we did an apples-to-apples comparison, and found that the newest edition comes with very few changes over the previous model. And right now, Amazon will sell you one for just $279 during its Prime Big Deal Days event. That’s 30% off its usual $399 list price.

Whenever I’m done with a review, I like to go bare-wristed for a few days to have a bit of a reset. But after I finished my review of the Apple Watch Series 10, I found that I didn’t want to take it off. And it’s been on my wrist ever since. Apple no longer sells the Series 10, but luckily you can still find new models from some retailers like Amazon while supplies last.

Why I like the Apple Watch Series 10

For me, the Apple Watch Series 10 is the perfect combination of functionality and looks. That’s because of the LTPO 3 technology that lets the screen refresh at 1Hz and gives the Series 10 a ticking second hand on a few watch faces, even when the display isn’t actively being used. It makes Apple’s device feel like a regular watch when I’m not actively using it, which is different from any other smartwatch I’ve tested. 

I like being able to change up the look by switching between the Reflections watch face, with its sweeping «analog» second hand, and Activity Digital, with its digital seconds counter. I wish there were more watch faces that supported this ticking second hand. There is Flux, but I’ve found myself siding with Redditors who think it’s kind of goofy. (If you’ve found a color combination that makes it feel less comical, let me know!)

The ticking second hand isn’t just an aesthetic choice, or for the times when I’m anxiously checking to make sure I’m not too early for my next meeting. It’s also practical for folks in different professions, like health care workers who need to have a second hand even after the display times out.

More than the ticking second hand, it’s the display itself

I was skeptical that the Series 10’s wide-angle OLED display would make that much difference to the viewing experience. Apple says it’s up to 40% brighter than earlier watch displays when you’re looking at it off-axis. So of course I had to compare it to every other Apple Watch in my review cabinet, including the Series 9. 

When using my eyes alone I’m not able to quantify how much brighter it appears as a percentage, there’s no question the Series 10 is easier to see and looks brighter than other Apple Watch models with the same watch face. 

The Series 10 doesn’t have the same battery life or rugged construction, but I miss its display when I have to switch to the $799 Apple Watch Ultra 3. For more Apple deals, check out our roundup of the best deals on Apple products during Prime Day.

Apple Watch Series 10 specs

• Case sizes: 42mm, 46mm
• Battery life: Up to 18 hours
• Screen: LTPO3 OLED Always-On Retina display
• Refresh rate: 1Hz
• Brightness: Up to 2,000 nits
• Water resistance: Up to 50m

Why I never want to take it off 

It’s not just the display that’s made it hard for me to remove the Series 10 from my wrist. There’s almost every health and fitness tracking feature I could want, from a range of cycling tools to sleep apnea notifications.

Then there’s WatchOS 11, which brings helpful safety tools like Check In to my wrist, so I no longer have to manually send the «I’m home!» message to friends and family. If only it worked with recipients who don’t use iMessage: I truly hope Apple will add compatibility for RCS messaging for this indispensable safety tool, just like FaceTime works on Android through a web link.

I now understand what people mean when they say they feel naked when they leave their house without their phones. Except for me, it’s a watch.

The Apple Watch Series 10 with cellular connectivity is normally listed at $499, but you can get one for $170 off right now, thanks to Walmart’s competing anti-Prime Day sale. It’s a great time to snatch one up for yourself or to give as a gift. Prices vary quite a bit depending on case size, finish and band type, so be sure to click around to see all your options, and double-check the price of your selected configuration before finalizing your purchase. If you’re looking for more gift ideas, don’t miss our favorite tech gifts under $100. 

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