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Smartphone Buyers Care Even Less About AI Than They Did Last Year, CNET Survey Finds

Shoppers aren’t sold on thinner phones, even as rumors suggest Apple will soon debut the iPhone 17 Air.

AI has become a staple of just about every new phone, but that doesn’t mean it’s a centerpiece of most people’s lives. 

A CNET survey finds that just 11% of US smartphone owners choose to upgrade their devices because of AI features, a 7% drop from a similar survey last year. Further, about 3 in 10 people don’t find mobile AI helpful and don’t want to see more features added. 


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This comes as tech giants continue to roll out new AI capabilities. Google loaded its new Pixel 10 series with fresh AI features, as did Samsung when it unveiled both the Galaxy S25 lineup and the Z Fold 7 and Flip 7. Apple has also debuted a handful of Apple Intelligence updates as it works to play catch-up with AI leaders like Google’s Gemini and OpenAI’s ChatGPT. And with its next iPhone reveal slated for Sept. 9, it’s possible we could hear more about its upcoming AI efforts. 

These survey results highlight the mismatch between phone makers’ bullish approach to AI and consumers’ general apprehension toward the rapidly advancing technology. Despite pushes from companies like Apple, Samsung and Google to add a growing list of AI features into their mobile devices, most people continue to care about three core areas when shopping for a new phone: price (62%), longer battery life (54%) and more storage (39%). Another top consideration is the camera, with 30% of respondents citing that as a top priority. 

Last year’s survey echoed these same primary concerns. In 2024, the biggest motivation for US smartphone owners to upgrade their devices was longer battery life (61%), followed by more storage (46%) and better camera features (38%). Just 18% said their main motivator was AI integrations. This year, it appears that number is even lower, even as AI capabilities become more ubiquitous. 

AI isn’t the only marketing tactic consumers aren’t buying into. Despite recent slim phone releases like Samsung’s Galaxy S25 Edge and rumors about a skinny «iPhone 17 Air,» just 7% of respondents said a thinner phone would motivate them to upgrade. 

Still, companies are likely to use the fresh form factor to try to rake in more dollars. At this year’s Mobile World Congress, thin phones like the S25 Edge and Tecno’s Spark Slim phone concept stole the spotlight. Oppo’s Find N5, Samsung’s Galaxy Z Fold 7 and Honor’s Magic V5 flex thin, foldable designs that may appeal to someone who wants a larger device without the bulk. CNET’s survey suggests most consumers aren’t swayed by those eye-catching designs, but that could change as more people get their hands on the devices and if a skinny iPhone comes to fruition.

A(I) tough sell

AI has become the buzzword of practically every tech product launch and keynote over the last few years. AI-powered capabilities like writing tools, image editing and smarter voice assistants have leveled up mobile devices into even more powerful machines. In turn, this has ramped up the already-fierce competition among key mobile players. Google has woven Gemini into its Pixel devices, as well as other Android phones from companies like Samsung and Motorola. Apple introduced its suite of Apple Intelligence features with the iPhone 15 Pro and Pro Max, though its larger AI ambitions have stalled and it lags behind its competitors.

It’s not just premium flagship devices that are piling on the generative AI features. Mid-tier and budget phones are hopping on the bandwagon, too. For instance, the $600 iPhone 16E, $500 Pixel 9A and $650 Galaxy S24 FE pack their fair share of AI features that echo what you’ll find on their pricier siblings. All of this proves that no matter how much you’re willing to spend, you can’t escape the AI hype. 

Based on CNET’s survey, «hype» may in fact be the word many people ascribe to the recent flood of generative AI features. Just 13% of people say they use AI on their phone to summarize or write text, 8% say they tap into AI image creation tools and 7% use AI on their phone for photo editing. Additionally, 20% admit to not even knowing how to use the AI features on their handset.

Mobile AI features generally come at no extra cost to users, but that could soon change. Samsung, for one, says on its website that Galaxy AI features «will be provided for free until the end of 2025 on supported Samsung Galaxy devices.» Apple is also expected to eventually start charging for some of its AI-powered iPhone features. You’ll also need to pay to unlock Gemini’s full power across Google’s apps. Amid so much subscription fatigue, that could be a tough sell. Half of people surveyed say they’re not willing to pay extra money to access AI features on their phone. That’s up 5% over last year.

Privacy is a growing concern as AI expands its reach across our devices. Just over 40% of smartphone users are worried about privacy when it comes to using AI on their smartphone, up 7% from last year. And that’s largely irrespective of age; boomers are the most concerned (45%), but concern from Gen Z (41%) and Gen X (41%) is also notably high.

That’s not to say everyone’s dismissive of AI on their handset. Fourteen percent of people say they find AI features helpful and are excited to tap into more of those capabilities on their phone. Gen Z (25%) and millennials (16%) express the most interest in using AI on their smartphone. 

Smart assistants get an AI assist, but it’s not enough

Smart assistants are one way tech companies are hoping to make AI your everyday companion. Gemini on Android phones is increasingly capable of handling more tasks, from brainstorming to carrying out functions within apps. Apple also has plans to use AI to supercharge Siri, but that rollout has been delayed indefinitely

According to CNET’s survey, 61% of iPhone owners use Siri, while 41% of Pixel owners use the Gemini assistant. Just 10% and 9% of Siri and Gemini users respectively say they call on the smart assistants every day. As AI becomes more capable and as companies further promote those abilities, it’ll be interesting to see whether those interactions increase. 

Methodology

CNET commissioned YouGov Plc. to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,201 adults, of whom 2,129 own a smartphone. Fieldwork was undertaken May 13 to 15, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18 plus).

Technologies

If You Were ‘Tricked’ Into an Amazon Prime Subscription, You Should Have Been Paid by Today

Amazon is paying $1.5 billion to people who mistakenly subscribed to Prime, and the first round of payments are due today.

Amazon Prime provides a lot of valuable benefits to its members, but the company’s registration practices for its premium subscription from 2019 to 2025 led to many customers accidentally subscribing to a service they didn’t want.

Amazon is now paying the price for that deception — the US Federal Trade Commission levied a massive $2.5 billion settlement on the company for its subscription tactics.

The majority of the settlement — $1.5 billion — has been earmarked to refund eligible subscribers, with the rest serving as a civil penalty. Amazon is also now legally required to provide a clear, obvious option to decline Prime, making it as easy to leave the service as it is to join.

Amazon isn’t admitting to shady behavior. «Amazon and our executives have always followed the law, and this settlement allows us to move forward and focus on innovating for customers,» Mark Blafkin, Amazon senior manager, said in a statement. «We work incredibly hard to make it clear and simple for customers to both sign up or cancel their Prime membership, and to offer substantial value for our many millions of loyal Prime members around the world.»

The online retail giant started sending out payments to eligible people in November and was supposed to conclude its initial automatic payments today, Dec. 24. Read on to learn more about Amazon’s settlement and what to do if you think you’re eligible for compensation but didn’t receive a payment.

Why did the FTC fine Amazon?

The FTC filed suit against Amazon, accusing the company of using «dark patterns» to nudge people into Prime subscriptions and then making it too hard to cancel. The FTC maintained Amazon was in violation of Section 5 of the FTC Act and the Restore Online Shoppers’ Confidence Act

«Specifically, Amazon used manipulative, coercive or deceptive user-interface designs known as ‘dark patterns’ to trick consumers into enrolling in automatically renewing Prime subscriptions,» the FTC complaint stated.

Who’s eligible for Amazon’s payout?

Amazon’s legal settlement is limited to customers who enrolled in Amazon Prime between June 23, 2019, and June 23, 2025. It’s also restricted to customers who subscribed to Prime using a «challenged enrollment flow» or who enrolled in Prime through any method but were unsuccessful in canceling their memberships.

The FTC called out specific enrollment pages, including Prime Video enrollment, the Universal Prime Decision page, the Shipping Option Select page and the Single Page Checkout. To qualify for a payout, claimants must also not have used more than 10 Amazon Prime benefits in any 12-month period.

Customers who signed up via those challenged processes and did not use more than three Prime benefits within one year will be paid automatically by Amazon within 90 days. Other eligible Amazon customers will need to file a claim, and Amazon is required to send notices to those people within 30 days of making its automatic payments.

If you are eligible for the automatic payment, you should have received an email from Amazon by today explaining how to claim the money. You can be paid via PayPal or Venmo. If you prefer a paper check, don’t accept the digital payment. The FTC says Amazon will mail you a check that you must cash within 60 days.

How big will the Amazon payments be?

Payouts to eligible Amazon claimants will be limited to a maximum of $51. That amount could be reduced depending on the number of Amazon Prime benefits you used while subscribed to the service. Those benefits include free two-day shipping, watching shows or movies on Prime Video or Whole Foods grocery discounts. 

Customers who qualify for the payments should have received them from Nov. 12 to Dec. 24, 2025.If you are eligible for compensation from Amazon but didn’t receive a payout, you’ll need to file a claim after Amazon starts the claim process. The FTC says it will update its Amazon settlement site once that process has begun.

Customers who did not use a challenged sign-up process but instead were unable to cancel their Prime memberships will also need to file claims for payment.

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Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Dec. 25, #458

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Dec. 25, No. 458.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.


Today’s Connections: Sports Edition has a real mix of categories, including one that’s all about a certain famous athlete. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Swing away!

Green group hint: What’s that on your bat?

Blue group hint: Catch the football.

Purple group hint: Lake Placid or Lillehammer.

Answers for today’s Connections: Sports Edition groups

Yellow group: Baseball bat materials.

Green group: Associated with George Brett.

Blue group: NFL rookie WRs.

Purple group: Olympic ____.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is baseball bat materials. The four answers are aluminum, ash, birch and maple.

The green words in today’s Connections

The theme is associated with George Brett. The four answers are 5, pine tar, Royals and third base.

The blue words in today’s Connections

The theme is NFL rookie WRs. The four answers are Burden, Egbuka, Golden and McMillan.

The purple words in today’s Connections

The theme is Olympic ____. The four answers are Games, rings, torch and village.


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Technologies

Christmas Eve Gaming Crushed as Steam Goes Offline

Services related to the popular game hub seem to slowly be returning as of Wednesday afternoon.

Your Christmas Eve gaming session might not go as planned. Online gaming hub Steam went down on Wednesday. As of about 1:30 pm PT, the Steam store page was once again accessible, so services seemed to be coming back online.

The Steam outage appeared to begin mid-afternoon ET, according to Downdetector, which monitors site outages. (Disclosure: Downdetector is owned by the same parent company as CNET, Ziff Davis.)

A representative for Steam did not immediately respond to a request for comment. 

As of Wednesday noon PT, Steam’s official X and Bluesky accounts hadn’t posted anything about the outage.

Gamers certainly noticed. «Steam down, Steam down!!!» wrote one Bluesky user. 

Others commented on the bad timing just as gamers were enjoying time off or receiving gaming gifts. «‘You got a gift on Steam!’ oh cool ‘Steam is down’ oh cool,» wrote another Bluesky user.

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