Technologies

Time to Save Up: iPhone 17 Pro Price Hike Appears Imminent, Says New Report

Commentary: You could end up paying more for the iPhone 17 Pro when it’s announced on Sept. 9.

Apple will announce new iPhone 17 phones at its annual fall event on Sept. 9, showing off new features of iOS 26, possible camera updates and new case designs, all leading up to a dramatic price reveal. This year, that figure could be $50 higher for the iPhone 17 Pro models, based on a rumor that surfaced on the Chinese social media site Weibo, from a user named Instant Digital (Setsuna Digital).

The rumored price jump corroborates an earlier prediction from Jefferies analyst Edison Lee, who says that the iPhone 17 Air (17 Slim), 17 Pro and 17 Pro Max will get a $50 price increase to offset the higher costs of components and tariffs, as reported by Business Insider. He didn’t mention the regular iPhone 17 getting a price increase. If true, that would mean that the starting prices for the iPhone 17 series will be:

iPhone 17: $829
iPhone 17 Air: $979
iPhone 17 Pro: $1,049
iPhone 17 Pro Max: $1,249

Instant Digital also thinks that the baseline iPhone 17 Pro will come with 256GB of storage instead of 128GB like the iPhone 16 Pro.

Since what President Donald Trump touted as «Liberation Day,» the possible effect of tariffs on the iPhone’s price has been widely discussed. And yet iPhone prices have remained the same so far this year.

This news follows a May report by The Wall Street Journal that Apple is considering a price spike and could attribute it to new and updated features instead of tariffs. In any case, the launch of the rumored iPhone 17 will likely come with a higher price, no matter what Trump says or does.

Apple is the third-largest company in the US, and most of its products are manufactured in China. The iPhone’s ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics. But even without higher component costs or tariffs, the iPhone has been overdue for a price increase. The last one was five years ago.

Historically, that makes it the longest stretch of time Apple has gone without a price increase since the five-year period between the iPhone 5 and the iPhone 7, which ended with a costlier iPhone 8. We can learn a lot by looking at how Apple has handled earlier price hikes (and a one-time drop) and what that means for the iPhone 17.

To figure out the likelihood of a price increase, I grouped iPhone models into a few categories: the standard, the flagships and the behemoths. The standard includes models like the original iPhone, the iPhone 8, the iPhone XR and the iPhone 16. The flagships include variants like the iPhone X, iPhone 11 Pro and iPhone 16 Pro. The behemoth’s designation is for phones like the iPhone 6 Plus, iPhone XS Max and iPhone 16 Pro Max. (Other versions that Apple sold, like the iPhone 5C, the SE series, the iPhone Mini line and the current iPhone Plus line, don’t factor into this analysis.) Also, I use the US starting price for each iPhone before any carrier discounts are applied.

Let’s dive in.

Standard iPhone prices

Since its debut in 2007, the standard iPhone has had four price increases and one correction. Many folks might remember paying $199 for the original iPhone, but in reality, the phone cost $499 off-contract. In 2008, Apple raised the price $100 with the launch of the iPhone 3G to $599, where it would stay for four years. Then, in 2012, the iPhone 5 was introduced with a taller, 4-inch screen and a higher $649 price tag.

Fast-forward to 2017, the 10th anniversary of the iPhone, and the iPhone 8 debuted at a cost of $699, a $50 increase. Every year between 2017 and 2019, the price for the standard iPhone changed. In 2018, the iPhone XR launched at $749. The following year, the iPhone 11 came out, and the price dropped back to $699. And what makes that drop interesting is that the iPhone 11 was the first standard Apple phone with two rear cameras: a wide-angle and ultrawide. Up till then, all other standard iPhone models had only a single rear camera. From 2007 to 2019, when Apple increased prices, it was in $50 increments, except between the first and second iPhone models.

Then 2020 happened. It was a wild year for the iPhone and everyone because of the pandemic. But Apple managed to launch the iPhone 12, which cost $829, marking the largest increase for the standard iPhone: $130. Subsequent models all had the same price: The iPhone 13, 14, 15 and 16 all cost $829.

If Apple follows its previous pattern, then the standard iPhone is due for a price increase. The last increase was in 2020, five years ago, and Apple has never gone six years without a price hike on the standard model. But will the company slowly increase the price over a few years, like it did between the iPhone 7, 8 and XR? Or will it go all in like it did with the iPhone 12?

Apple’s most popular product is the standard iPhone, and it’s safe to expect that the iPhone 17 will cost more (and would have even if Trump hadn’t been elected). Now, we just need to wonder how much tariffs and politics might drive the price up even more.

The flagship: iPhone Pro model prices

Apple hasn’t always had an iPhone Pro variant, but it did starting in 2017 with the launch of the iPhone X, which had a starting price of $999. The phone debuted next to the $699 iPhone 8, making the 8’s $50 increase seem like nothing.

But here’s where things get interesting. Apple has never raised the price on the iPhone Pro model. The iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro all cost $999. That’s eight years without a price increase!

What’s even more shocking is when you correct for inflation: the 2017 iPhone X’s $999 price would be $1,298 in 2025, according to the Consumer Price Index Inflation calculator. The iPhone Pro is overdue for a price hike, and I expect the iPhone 17 Pro to cost more.

The behemoths: iPhone Plus, Max and Pro Max prices

Since 2014, Apple has sold a big version of the iPhone. Some of these were nothing more than a larger version of the standard iPhone with a bigger screen and battery, as well as some minor differences, like the iPhone 6 Plus having optical image stabilization on its camera while the iPhone 6 didn’t. But beginning with the iPhone 7 Plus, the larger version started having «pro» features, like a second rear camera and portrait mode.

In terms of pricing, the iPhone 6 Plus debuted at $749, which was $100 more than the iPhone 6. And that $749 price stuck around for the iPhone 6S Plus and 7 Plus. In 2017, Apple had three iPhone models: the $699 iPhone 8, the $749 iPhone 8 Plus (a $50 increase from the 7 Plus) and the $999 iPhone X.

In 2018, Apple launched the $1,099 iPhone XS Max, which I consider the true successor to the initial iPhone Plus line. That means the big iPhone got a $350 increase in a single year, the largest Apple has ever made. I admit some people might not think the XS Max is a follow-up to the Plus and would deem it an entirely new iPhone variant. But this is my commentary.

Like the iPhone Pro, the Max and Pro Max would have the same price for years. In 2023, Apple raised the barrier of entry for the Pro Max model and didn’t offer a $1,099 version of the iPhone 15 Pro Max with 128GB of storage. Instead, you had to pay $1,199 for the 256GB variant, which technically cost the same as the iPhone 14 Pro Max with 256GB of storage.

The iPhone 17 and 17 Pro’s prices

Even without tariffs, it’s safe to assume that the iPhone 17 lineup’s prices will be higher for some models. But when you factor in everything that’s happened this year, it’s hard to gauge just how much the price will go up and whether that’ll affect just one or two models, or apply across the entire iPhone 17 line.

This year, Apple raised the price on its most affordable model. Although it lacks the SE branding of the previous low-cost iPhone, the iPhone 16E came with a $599 price tag, $170 more than the $429 iPhone SE (2022).

Apple doesn’t talk about unreleased products or their prices. But we do have an unusual-for-Apple clue as to how these tariffs could affect the company.

«Assuming the current global tariff rates, policies and applications do not change for the balance of the quarter and no new tariffs are added, we estimate the impact to add $900 million to our costs,» Apple CEO Tim Cook said during a quarterly earnings call on May 1.

Obviously, that $900 million number wasn’t just for the iPhone but for all Apple products. And that was three weeks before Trump threatened another tariff aimed purely at the iPhone. But $900 million is a lot for any company to swallow, and eventually, that added cost will need to be recouped. That usually means higher prices, even if Trump pressures Apple to attribute the increase to «new designs and features.»

If there’s one thing for certain, we’ll know exactly what those prices will be when Apple launches the next generation of iPhone models at its September event.

Apple didn’t respond to a request for comment.

Technologies

Pokemon TCG Pocket’s Pack Points System Needs an Overhaul Yesterday

The pack-opening pity points system is pitiful. There’s a very easy way to improve it.

Pokemon TCG Pocket is more than a mobile game: It’s a money-making machine. The virtual trading card app raked in more than $900 million in its first six months, eclipsing even Pokemon Go’s revenue in the same post-release time span. As it turns out, fake Pokemon cards are just as much of a hot commodity as the real thing.

People love ripping open card packs, hunting down ones with their favorite illustrations of fan-favorite Pokemon. It feels great to beat the odds by pulling an elaborately-inked full art or a shiny secret rare. But it really starts to irk me when I’m missing only one or two cards from a set and I can’t get lucky enough to pull them out of a pack.

Pokemon TCG Pocket has a «pity points» system that’s supposed to make this feel less terrible: Every time you open a pack, you earn five pack points, which you can directly trade in for a card of your choosing.

You can trade in 35 points for a common card, but if you want to get the rarest cards from a set, they could eat up 500 points, 1,250 points or even a whopping 2,500 points each. That means you’d have to rip open 500 card packs in order to earn a single copy of one of Pokemon TCG Pocket’s rarest cards.

It sounds absurd (and it is), but that’s to be expected for a free-to-play game, especially one where the developer makes money by encouraging players to pay for extra card pulls. My real big issue with pack points is that they’re restricted to the expansion set you earned them in.

For example, I have 210 pack points for the latest card set, Secluded Springs, and I’ve been exclusively pulling those packs since it was released. I also have 700 pack points for the game’s first-ever expansion Genetic Apex — but those points are locked to Genetic Apex, and can’t be used for any other set. I’ve accrued hundreds of pack points, but they’re essentially useless to me because they won’t help me complete the sets I’m still missing cards in.

Pokemon TCG Pocket expansion sets are released on a monthly basis, which means no one really has time to earn enough pack points for a rare card before the next shiny slate of cards is dangled in front of your eyes. It propagates a desperate sense of FOMO that I’ve criticized in the past, but there’s a simple solution that would make the problem disappear overnight.

Instead of locking pack points to any one set, they should be an account-wide currency instead. Every time you earn pack points, they should be added to one large pool that you can use on any of the in-game card sets. That way, players wouldn’t have to feel a manufactured sense of guilt for ripping open packs from older sets.

While it’s customary for gacha games to have a pity system that guarantees a certain reward after a certain amount of pulls, it’s by no means a requirement for these games to have these systems. In a sense, I’m grateful that the pack points exist in Pokemon TCG Pocket in the first place.

I think we should always argue for a more consumer-friendly experience in modern gaming. Overhauling the pity system so that pack points can be used universally across all of the in-game card sets will make the game fairer and give more players a real chance to get the rarest cards.

It creates a greater sense of parity between free-to-play and paying players, and it might even cause some people to spend more money on pack openings to boot. Universal pack points are a win-win for players and DeNA alike.

Technologies

Adaptive Power in iOS 26 Could Boost Your iPhone Battery Life, but It’s Not on All Models

The new iPhone 17 models get better battery life, partly through this iOS 26 feature that is available on other iPhones, too.

When Apple announced the iPhone 17, iPhone 17 Pro and iPhone Air earlier this month, it touted improved battery life across the board and «all-day» battery for the iPhone Air, which has a physically smaller battery to fit inside its thin design. Some of that is due to physically larger batteries, but a new feature called Adaptive Power in iOS 26 is also contributing. And it’s available on any iPhone capable of running Apple Intelligence.

Currently, the iPhone uses as much power as it needs to perform its tasks. You can extend the battery life by doing a number of things, such as decreasing screen brightness and turning off the always-on display. Or, if your battery level is starting to get dire, you can activate Low Power Mode, which reduces background activity like fetching mail and downloading data in addition to those screen adjustments. Low Power Mode also kicks in automatically when the battery level reaches 20%.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

If Low Power Mode is the hammer that knocks down power consumption, Adaptive Power is the scalpel that intelligently trims energy savings here and there as needed. Based on Apple’s description that accompanies the control, the savings will be felt mostly in power-hungry situations such as recording videos, editing photos or perhaps even playing games:

«When your battery usage is higher than usual, iPhone can extend your battery life by making performance adjustments, such as lowering display brightness, allowing some activities to take longer, or turning on Low Power Mode at 20%.»

Apple says Adaptive Power takes about a week to analyze your usage behavior before it begins actively working. It works in the background without needing any management on your part. The iPhone user guide describes it as follows: «It uses on-device intelligence to predict when you’ll need extra battery power based on your recent usage patterns, then makes performance adjustments to help your battery last longer.»

Which iPhone models can use Adaptive Power?

The feature uses AI to monitor and choose when its power-saving measures should be activated, so that means only phones compatible with Apple Intelligence get the feature. These are the models that have the option:

• iPhone 17
• iPhone 17 Pro and iPhone 17 Pro Max
• iPhone Air
• iPhone 16 and iPhone 16 Plus
• iPhone 16 Pro and iPhone 16 Pro Max
• iPhone 16e
• iPhone 15 Pro and iPhone 15 Pro Max

Although some iPad and Mac models support Apple Intelligence, the feature is only available on iPhones.

How to turn Adaptive Power on

On the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air, Adaptive Power is on by default. For other models, you must opt in to use it. In iOS 26, you’ll find the Adaptive Power toggle in Settings > Battery > Power Mode. If you want to be alerted when the feature is active, turn on the Adaptive Power Notifications option.

Adaptive Power sounds like an outgrowth of Gaming Mode, introduced in iOS 18, which routes all available processing and graphics power to the frontmost app and pauses other processes in order to deliver the best experience possible — at the notable expense of battery life.

What does this mean for your charging habits?

Although we all want as much battery life as possible all the time, judging by the description, it sounds as if Adaptive Power’s optimizations will not always be active, even if you leave the feature on. «When your battery usage is higher than usual» could include a limited number of situations. Still, considering that according to a CNET survey, 61% of people upgrade their phones because of battery life, a feature such as Adaptive Power could extend the longevity of their phones just by updating to iOS 26.

I also wonder whether slightly adjusting display brightness could be disruptive, but in my experience so far, it hasn’t been noticeable. Because the feature also selectively de-prioritizes processing tasks, the outward effects will likely be minimal.

Read more: Adaptive Power in iOS 26 Could Save the iPhone 17 Air From This Major Pitfall

We’ll get a better idea about how well Adaptive Power works as more people adopt iOS 26 and start buying new iPhone models. Also, remember that shortly after installing a major software update, it’s common to experience worse battery life as the system optimizes data in the background; Apple went so far as to remind customers that it’s a temporary side effect.

Technologies

Today’s NYT Mini Crossword Answers for Friday, Sept. 19

Here are the answers for The New York Times Mini Crossword for Sept. 19.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

I didn’t get off to a great start with today’s Mini Crossword, completely blanking on 1-Across. Thankfully, the other clues were easy, and that answer filled itself in. Need some help? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.