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Time to Save Up: iPhone 17 Pro Price Hike Appears Imminent, Says New Report

Commentary: You could end up paying more for the iPhone 17 Pro when it’s announced on Sept. 9.

Apple will announce new iPhone 17 phones at its annual fall event on Sept. 9, showing off new features of iOS 26, possible camera updates and new case designs, all leading up to a dramatic price reveal. This year, that figure could be $50 higher for the iPhone 17 Pro models, based on a rumor that surfaced on the Chinese social media site Weibo, from a user named Instant Digital (Setsuna Digital).

The rumored price jump corroborates an earlier prediction from Jefferies analyst Edison Lee, who says that the iPhone 17 Air (17 Slim), 17 Pro and 17 Pro Max will get a $50 price increase to offset the higher costs of components and tariffs, as reported by Business Insider. He didn’t mention the regular iPhone 17 getting a price increase. If true, that would mean that the starting prices for the iPhone 17 series will be:

  • iPhone 17: $829
  • iPhone 17 Air: $979
  • iPhone 17 Pro: $1,049
  • iPhone 17 Pro Max: $1,249

Instant Digital also thinks that the baseline iPhone 17 Pro will come with 256GB of storage instead of 128GB like the iPhone 16 Pro.

Since what President Donald Trump touted as «Liberation Day,» the possible effect of tariffs on the iPhone’s price has been widely discussed. And yet iPhone prices have remained the same so far this year. 

This news follows a May report by The Wall Street Journal that Apple is considering a price spike and could attribute it to new and updated features instead of tariffs. In any case, the launch of the rumored iPhone 17 will likely come with a higher price, no matter what Trump says or does.

Apple is the third-largest company in the US, and most of its products are manufactured in China. The iPhone’s ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics. But even without higher component costs or tariffs, the iPhone has been overdue for a price increase. The last one was five years ago.

Historically, that makes it the longest stretch of time Apple has gone without a price increase since the five-year period between the iPhone 5 and the iPhone 7, which ended with a costlier iPhone 8. We can learn a lot by looking at how Apple has handled earlier price hikes (and a one-time drop) and what that means for the iPhone 17. 

To figure out the likelihood of a price increase, I grouped iPhone models into a few categories: the standard, the flagships and the behemoths. The standard includes models like the original iPhone, the iPhone 8, the iPhone XR and the iPhone 16. The flagships include variants like the iPhone X, iPhone 11 Pro and iPhone 16 Pro. The behemoth’s designation is for phones like the iPhone 6 Plus, iPhone XS Max and iPhone 16 Pro Max. (Other versions that Apple sold, like the iPhone 5C, the SE series, the iPhone Mini line and the current iPhone Plus line, don’t factor into this analysis.) Also, I use the US starting price for each iPhone before any carrier discounts are applied. 

Let’s dive in.

Standard iPhone prices

Since its debut in 2007, the standard iPhone has had four price increases and one correction. Many folks might remember paying $199 for the original iPhone, but in reality, the phone cost $499 off-contract. In 2008, Apple raised the price $100 with the launch of the iPhone 3G to $599, where it would stay for four years. Then, in 2012, the iPhone 5 was introduced with a taller, 4-inch screen and a higher $649 price tag.

Fast-forward to 2017, the 10th anniversary of the iPhone, and the iPhone 8 debuted at a cost of $699, a $50 increase. Every year between 2017 and 2019, the price for the standard iPhone changed. In 2018, the iPhone XR launched at $749. The following year, the iPhone 11 came out, and the price dropped back to $699. And what makes that drop interesting is that the iPhone 11 was the first standard Apple phone with two rear cameras: a wide-angle and ultrawide. Up till then, all other standard iPhone models had only a single rear camera. From 2007 to 2019, when Apple increased prices, it was in $50 increments, except between the first and second iPhone models.

Then 2020 happened. It was a wild year for the iPhone and everyone because of the pandemic. But Apple managed to launch the iPhone 12, which cost $829, marking the largest increase for the standard iPhone: $130. Subsequent models all had the same price: The iPhone 13, 14, 15 and 16 all cost $829.

If Apple follows its previous pattern, then the standard iPhone is due for a price increase. The last increase was in 2020, five years ago, and Apple has never gone six years without a price hike on the standard model. But will the company slowly increase the price over a few years, like it did between the iPhone 7, 8 and XR? Or will it go all in like it did with the iPhone 12?

Apple’s most popular product is the standard iPhone, and it’s safe to expect that the iPhone 17 will cost more (and would have even if Trump hadn’t been elected). Now, we just need to wonder how much tariffs and politics might drive the price up even more.

The flagship: iPhone Pro model prices

Apple hasn’t always had an iPhone Pro variant, but it did starting in 2017 with the launch of the iPhone X, which had a starting price of $999. The phone debuted next to the $699 iPhone 8, making the 8’s $50 increase seem like nothing.

But here’s where things get interesting. Apple has never raised the price on the iPhone Pro model. The iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro all cost $999. That’s eight years without a price increase!

What’s even more shocking is when you correct for inflation: the 2017 iPhone X’s $999 price would be $1,298 in 2025, according to the Consumer Price Index Inflation calculator. The iPhone Pro is overdue for a price hike, and I expect the iPhone 17 Pro to cost more.

The behemoths: iPhone Plus, Max and Pro Max prices

Since 2014, Apple has sold a big version of the iPhone. Some of these were nothing more than a larger version of the standard iPhone with a bigger screen and battery, as well as some minor differences, like the iPhone 6 Plus having optical image stabilization on its camera while the iPhone 6 didn’t. But beginning with the iPhone 7 Plus, the larger version started having «pro» features, like a second rear camera and portrait mode.

In terms of pricing, the iPhone 6 Plus debuted at $749, which was $100 more than the iPhone 6. And that $749 price stuck around for the iPhone 6S Plus and 7 Plus. In 2017, Apple had three iPhone models: the $699 iPhone 8, the $749 iPhone 8 Plus (a $50 increase from the 7 Plus) and the $999 iPhone X.

In 2018, Apple launched the $1,099 iPhone XS Max, which I consider the true successor to the initial iPhone Plus line. That means the big iPhone got a $350 increase in a single year, the largest Apple has ever made. I admit some people might not think the XS Max is a follow-up to the Plus and would deem it an entirely new iPhone variant. But this is my commentary.

Like the iPhone Pro, the Max and Pro Max would have the same price for years. In 2023, Apple raised the barrier of entry for the Pro Max model and didn’t offer a $1,099 version of the iPhone 15 Pro Max with 128GB of storage. Instead, you had to pay $1,199 for the 256GB variant, which technically cost the same as the iPhone 14 Pro Max with 256GB of storage.

The iPhone 17 and 17 Pro’s prices

Even without tariffs, it’s safe to assume that the iPhone 17 lineup’s prices will be higher for some models. But when you factor in everything that’s happened this year, it’s hard to gauge just how much the price will go up and whether that’ll affect just one or two models, or apply across the entire iPhone 17 line.

This year, Apple raised the price on its most affordable model. Although it lacks the SE branding of the previous low-cost iPhone, the iPhone 16E came with a $599 price tag, $170 more than the $429 iPhone SE (2022). 

Apple doesn’t talk about unreleased products or their prices. But we do have an unusual-for-Apple clue as to how these tariffs could affect the company.

«Assuming the current global tariff rates, policies and applications do not change for the balance of the quarter and no new tariffs are added, we estimate the impact to add $900 million to our costs,» Apple CEO Tim Cook said during a quarterly earnings call on May 1.

Obviously, that $900 million number wasn’t just for the iPhone but for all Apple products. And that was three weeks before Trump threatened another tariff aimed purely at the iPhone. But $900 million is a lot for any company to swallow, and eventually, that added cost will need to be recouped. That usually means higher prices, even if Trump pressures Apple to attribute the increase to «new designs and features.»

If there’s one thing for certain, we’ll know exactly what those prices will be when Apple launches the next generation of iPhone models at its September event.

Apple didn’t respond to a request for comment.

Technologies

The Maker of the $20K Neo Robot Has a Deal for 10,000 of Its Humanoids

The goal is to get the robots working with actual humans in areas such as manufacturing, facility operations and health care.

Robot maker 1X made a splash back in October when it opened preorders for its Neo humanoid robot for home use, not least because of its $20,000 price tag. Now it’s making another splash with a deal for up to 10,000 of its humanoids to be deployed over the next five years.

Private equity firm EQT says it will facilitate getting thousands of 1X humanoids into its portfolio companies to work with humans in areas such as manufacturing, facility operations and health care. It’s unclear whether those robots will be from the Neo line itself or a variation. The press release for the EQT deal says that 1X will launch pilots in the US in 2026, which is the same time frame the company gave for getting the first Neo units to customers. 


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1X, based in Palo Alto, California, has also worked on industrial robots before introducing Neo. Stockholm-based EQT is an investor in 1X.

Preorders for Neo require a $200 down payment. For those who prefer not to own, a $499-per-month leasing option is available.

Neo stands 5 feet 6 inches tall and can lift 154 pounds. 1X has demonstrated its ability to perform household tasks, such as folding laundry and carrying groceries. Notably, though, in a demo witnessed by a Wall Street Journal reporter, Neo was not autonomous — it required a remote human operator using a VR headset and controllers. 

A 1X spokesperson told Bloomberg that the robots will operate autonomously.

Financial terms for the EQT deal weren’t disclosed. 1X and EQT said robots will be deployed to US partner companies first, for purchase or for leasing, and then to those in Europe and Asia. 

A representative for 1X did not immediately respond to a request for comment.

A robotic future?

In a release, EQT Ventures said the deal will be part of a wave of mass-market robot adoption and is meant to address issues including labor shortages.

«This isn’t about replacing people, it’s about giving them superpowers,» Ted Persson, lead partner at EQT Ventures, said in a statement. «By making 1X’s technology available to our portfolio companies, we help them tackle labor shortages, improve safety, and unlock new levels of productivity in the industries that keep the world running.»

1X is one of several companies aiming to mass-produce humanoid robots for business, household tasks and even boxing. Amazon is already using robots in its warehouses, and it’s anticipated that AI advances will help speed the rise of robotics across the world.

Unitree, Apptronik, Boston Dynamics and Tesla are among the companies working on human-style robots. 

Tesla has been trolled for a recent robot fail: At a public demo in Miami, one of its Optimus robots apparently knocked over bottles it was trying to pick up, then lost its balance and fell.

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Technologies

Microsoft Wishes Xbox Game Pass Subscribers a Bloody Christmas With Mortal Kombat 1

«Get over here!» and celebrate the holidays with Scorpion.

Just in time for the holidays, Microsoft has a new batch of games on Xbox Game Pass. Leading the pack is Mortal Kombat 1, the bloody reboot of the fighting game franchise. It’s the perfect time of the year to sing carols and decapitate some digital heads.

Xbox Game Pass offers hundreds of games you can play on your Xbox Series XXbox Series S, Xbox One, Amazon Fire TV, smart TV and PC or mobile device, with prices starting at $10 a month. While all Game Pass tiers offer you a library of games, Game Pass Ultimate ($30 a month) gives you access to the most games, as well as Day 1 games, like Call of Duty: Black Ops 7, added monthly.

Here are all the games subscribers can play on Game Pass. You can also check out other games the company added to the service in November, including The Outer Worlds 2.


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Mortal Kombat 1

Available now for Game Pass Ultimate, Game Pass Premium and PC Game Pass subscribers.

The Mortal Kombat series has gone back to the beginning, sort of. Mortal Kombat 1 is a reboot of the franchise with some changes, such as series protagonist Liu Kang becoming the Fire God who created this new universe. Pick your favorite fighter from the mainstays, including Scorpion, Sub-Zero and Johnny Cage, or splurge a bit and purchase the downloadable characters, including the T-1000 from the Terminator series, Conan the Barbarian or DC Comics’ Peacemaker. 


Lost Records: Bloom & Rage 

Available now for Game Pass Ultimate, Game Pass Premium and PC Game Pass subscribers.

Lost Records: Bloom & Rage is a narrative adventure game from Don’t Nod, the studio behind Life Is Strange, and follows a group of friends as they uncover long-hidden secrets from a pivotal summer in 1995. Decades later, they reunite to confront the secrets they buried and the fallout that still haunts them.


Monster Train 2

Available now for Game Pass Ultimate, Game Pass Premium and PC Game Pass subscribers.

Monster Train 2 is the sequel to the deck-building roguelike from Shiny Shoe, bringing back strategic card combat with new factions and mechanics. Players once again battle through shifting hellscapes while defending their pyre from invading forces. The sequel expands on the original with deeper customization, more dynamic battles and fresh ways to build powerful decks.


Routine

Available now for Game Pass Ultimate and PC Game Pass subscribers.

Routine is a first-person sci-fi horror game from Lunar Software, finally released after more than a decade in development. Set on an abandoned lunar base, it blends exploration with tense, survival-driven encounters against rogue machines. The game’s long road to launch has made its atmospheric world and polished retro-futuristic design a key part of its appeal.


The Crew Motorfest

Game Pass Ultimate and PC Game Pass subscribers can start playing on Nov. 20.

The Crew Motorfest is a massive car culture festival spanning the Hawaiian islands, featuring races, stunts and open-world driving challenges. The game features more than 700 vehicles, including cars, bikes, boats and planes, letting you pick how you want to explore the islands. Now in its third year of free updates, Motorfest adds new locations, customization options, a race creator tool and NASCAR content.


Death Howl

Available now for Game Pass Ultimate and PC Game Pass subscribers.

Death Howl is a genre‑blending soulslike deckbuilder where players craft tactical decks and face relentless spirits as Ro, a grieving mother on a mythic quest to bring her son back from the dead. You’ll be building decks, dodging deadly spirits and wondering if that creepy forest is watching you back.


Dome Keeper

Game Pass Ultimate, Game Pass Premium and PC Game Pass subscribers can start playing on Nov. 25.

Dome Keeper is a roguelike survival miner from indie studio Bippinbits, where players dig for resources and upgrade their defenses while protecting a glass dome from relentless alien attacks. You’ll still be digging for scraps and blasting alien hordes as you juggle mining for upgrades and zipping back to shore up your dome before it gets wrecked.


Games leaving Game Pass in December

While Microsoft is adding those games to Game Pass, it’s also removing five others from the service this month. So you still have some time to finish your campaign and any side quests before you have to buy these games separately.

On December 15:

On December 31:

For more on Xbox, discover other games available on Game Pass now and check out our hands-on review of the gaming service. You can also learn about recent changes to the Game Pass service.

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Technologies

Exodus, the Upcoming Sci-Fi Game, Merges Mass Effect With the Drama of Interstellar

Ahead of The Game Awards, the developers of the action RPG talk about time dilation, romanceable companions and other hard sci-fi effects.

Exodus, the upcoming game made by former BioWare developers who worked on the Mass Effect series, has been a long-awaited follow-up to the venerable action RPG. Now, a new trailer shown off at The Game Awards 2025 on Thursday night introduces the game’s characters, teases the dramatic, star-spanning story, and gives sci-fi gamers what they want most: the news that the game will be released in 2027.

First introduced at The Game Awards two years ago, Exodus will be the debut game from studio Archetype Entertainment, operating under Wizards of the Coast. Early trailers laid the groundwork of the game’s universe, a hard science fiction adventure where travel across the stars can take moments for one person or decades for another. Now that the game is closer to its release, I sat down with Exodus’ developers to chat about what’s in store for their newly revealed hero, Jun. We also chatted about companions, big choices and Matthew McConaughey.

McConaughey, previously confirmed to be in the game, plays a mysterious character named C.C. Orlev, explained Chad Robertson, co-founder and general manager at Archetype. He’s a blend of teacher and voice of the people, meaning players will likely hear a lot from the famed actor during their playthrough as Jun.

«Jun doesn’t really fully understand the origins of how C.C. comes into his life, effectively. And C.C. still serves as a bit of a mentor and advisor to Jun,» Robertson said. 

McConaughey’s role in the hard sci-fi film Interstellar thematically aligns with Exodus’ implementation of time dilation — the physics theory that as objects go faster (like a ship approaching the speed of light), time slows down for them. Since there are no wormholes or teleporters in the game’s universe, explained Drew Karpyshyn, narrative director of Exodus at Archetype, players will have to make some tough calls. If they head out on a mission that’s 10 years away and takes 10 years to come back, that’s 20 years passing on the planet they left.

«Everybody’s aged. The world has moved on. Things have changed, and that puts some really interesting opportunities and some really interesting conflicts and dilemmas for the players to deal with, the emotional impact of what happens to the people you leave behind — your friends, your companions, the people you care about,» Karpyshyn said.

Time dilation is just one of the mechanics that sets Exodus apart from other sci-fi games. In Exodus, humanity left an uninhabitable Earth thousands of years ago to find refuge in the Centauri system, but their colony ships staggered in their arrival. The latest humans to make it, like Jun, are met by civilizations that have evolved over the millennia into other humanoids alongside «Awakened animals,» explained Chris King, game director of Exodus at Archetype. 

«I think there’s similarities to games we’ve worked on in the past, but there’s a ton of things we’re doing that are pretty different,» King said.

Archetype has leaned heavily on player decisions in Exodus, which isn’t a surprise since its developers were behind the choice-heavy BioWare games. Expect plenty of morally ambiguous choices in the game that won’t make everyone happy, King said. Players will just have to go on Exodus missions — the titular sojourns that leave family and friends behind for years at a time — and see how they play out. 

«For us, it’s all about trying to give players as much agency as possible. We think of them as co-authors in the story and experience,» King said. «We’re basically trying to cram in as many choices and consequential gameplay so that they can customize the experience and compare notes with a friend who’s playing the same game. Their experience can be pretty drastically different.»

Unlike the pure good and evil choices of games like Knights of the Old Republic or Mass Effect, Exodus will veer away from a specific alignment system, Karpyshyn said. There will be mechanics in the game that honor and reflect choices, though the developers are trying to avoid the more artificial feel of picking options for, say, goodness points in favor of picking what’s best for their character. Gameplay choices, interactions and how players upgrade their hero will give them a reputation.

Companions also play a big part, and some of them will be romanceable, but not all. In the new trailer, we meet Salt, an Awakened octopus piloting a mech suit who simply isn’t interested in humans like Jun. These companion characters have their own stories and motivations that players can choose to explore, and they won’t always see eye-to-eye with each other.

While we’ll have to wait and see how Archetype incorporates all these sci-fi RPG elements, it’s clear that Mass Effect’s shadow looms large over Exodus. How much the new game resembles its spiritual predecessor will be clarified as more of it is revealed, but a clear divergence lies in inspiration. In addition to Interstellar, Archetype’s developers looked to another iconic sci-fi saga to pattern its new game after: Frank Herbert’s epic Dune novels, which were recently adapted to the screen by Denis Villeneuve.

Archetype took specific inspiration from «the scope and timelines of consequences, the idea of dynasties, family politics, rising up to become a leader and sort of savior of your people,» Karpyshynsaid.

At Archetype’s studio space in Austin, Texas, posters line the walls from films and media that also inspired the game, like Interstellar and Edge of Tomorrow. Other properties, like the Star Wars show The Mandalorian, evoke the desperate fights players will find themselves in in Exodus — outnumbered, outgunned and flanked by a couple of companions. The developers took a page out of Horizon Zero Dawn’s elemental combat, too.

For all that they’re working to step out from Mass Effect’s shadow, the developers acknowledge its impact on fans — and their desire that Exodus rise to a similar place in gamers’ esteem.

«Mass Effect gets brought up pretty frequently for us. We humbly aspire to deliver something that will resonate with fans at the scale of Mass Effect. We’re super excited and confident that what we’re building is going to put us in that direction, but we’ve got to earn that with fans and deliver something that they’re excited about,» Robertson said. 

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