Technologies
Online Age Verification Rules Are Popping Up Everywhere. Here’s What You Need to Know
Most states across the US are considering or introducing age verification laws. The result right now is a mishmash of rules.
The internet is full of perils — this we know.
Among the rich trove of content we have at our fingertips is a combination of legal material, illegal material and material that falls into a gray area — often referred to in vague terms as «harmful.» This is the kind of content that might be appropriate for anyone with a fully developed prefrontal cortex to view but that you wouldn’t necessarily want your kids stumbling across.
In the past, accessing such content has been easy, regardless of age. You’ve been able to tick a box declaring yourself older than 18 or 21, or input a false birth date with no hassle. But that’s beginning to change.
Last month the UK became one of the first countries to mandate that tech companies verify the age of people using online services where they might be exposed to harmful content, including pornography. I’m a British citizen, and within the first few days of the rules coming into force, I was required to verify my age on Bluesky and Reddit. And it’s just the start.
Age verification is coming for you no matter where you live. Most states across the US are considering or introducing age verification laws. The result right now is a mishmash of rules, some fully cooked, others half-baked, with a lot currently unknown.
One thing you can be sure about is that age verification will impact your internet use at some point in the near future, if it hasn’t already happened. Here’s what you need to know.
What are the pros and cons of age verification?
The obvious, straightforward argument in favor of age verification is that we need to make the internet a safer place for kids.
The arguments against are more complex and varied.
Concerns about privacy encompass doubts about how securely your data will be stored and processed during the verification process (see the Tea App data breach), and extend to whether the systems being put in place could potentially be used to track people’s internet use.
Questions remain about whether the classification of «harmful content» could lead to people being restricted from accessing important information, such as sex education, health and political content. This could potentially amount to free speech violations.
Critics argue as well that by making legal adult content harder to access, people, including children, might go in search of illegal content instead — potentially pushing them into even more dangerous corners of the internet.
Online rights organizations including the Electronic Frontier Foundation and Open Rights Groups have been vocal about the potential perils of age verification legislation and are closely tracking the impact of laws as they come into force.
How does age verification work?
There are various methods by which you might be asked to verify your age on the internet. This could involve showing a government ID; running banking, mobile carrier or credit card checks; or using a digital identity service where your verified age is stored in a wallet.
You could also be asked to use tech that estimates your age, such as email address verification that can link you to utility companies you may be signed up with. More commonly, you may be asked to submit a selfie, which will be analyzed to predict your likely age. This tech isn’t foolproof — after it was introduced in the UK, reports circulated of people spoofing the technology by showing it characters from video games.
Some tech platforms are introducing their own proprietary technology to verify people’s ages but the more common approach is to rely on third-party services specializing in digital age verification.
In most cases, verification is used to age-gate certain features — direct messages, for example — to limit access among children, rather than to exclude them entirely. In others, especially for pornography and adult content sites, it could be used to block access entirely.
Is my state introducing age verification rules?
At least 41 age verification bills have been discussed, introduced, rejected or passed at state level in the US. Some states have made multiple attempts to introduce legislation, so this figure does not reflect the number of states engaging with the issue.
Leading the way was Louisiana, which in 2022 required sites that classified more than 33.33% of its content as adult to verify people’s ages. This opened the floodgates for more bills to follow. If you want to see if your state is taking action, you can check out the Free Speech Coalition’s Age Verification Bill Tracker.
One especially notable moment during the influx of age verification legislation occurred in June of this year. Following two years of legal challenges, the Supreme Court upheld a 2023 Texas law requiring pornography sites to verify people’s ages. The ruling, which said that minors do not have a First Amendment right to access sexual material, will likely pave the way for other states to follow suit.
There also have been two attempts to bring in legislation at the federal level, through bills introduced by Sen. Mike Lee of Utah and Rep. Greg Steube of Florida, both in 2023. Neither has yet progressed beyond that early stage.
Arguably federal level laws would be easier for people to understand and tech companies to comply with than the array of rules coming in at state level.
How are tech companies responding?
For tech companies, age verification presents a complex challenge. After years of pressure to protect younger people using their services, they are in some cases now legally obligated to do so — and risk penalties if they fail to comply.
In the UK, the law allows companies to choose their own verification technique and services are largely provided by third-party companies, such as Yoti. The law extends beyond pornography sites to social media — that’s why I had to verify my age to use Bluesky and Reddit, so I could use DMs on the former and access certain subreddits on the latter.
In the US, Bluesky isn’t finding it so easy to comply with local laws. Last week, the company said it would be blocking access to the platform for people with Mississippi IP addresses because of the state’s age assurance law.
«Mississippi’s approach would fundamentally change how users access Bluesky,» it said in a blog post. «We know this is disappointing for our users in Mississippi, but we believe this is a necessary measure while the courts review the legal arguments.»
It’s not the only online service that’s been deterred from operating in specific jurisdictions because of age assurance rules. Pornhub is currently blocked in 21 US states because of various local laws it feels it can’t comply with.
That’s not to say age assurance laws automatically preclude these services from operating. Bluesky is still able to operate in the UK, for example. Meanwhile Pornhub can still be accessed in Louisiana, the first state to introduce age verification rules, because of the state’s reliance on third-party system LA Wallet to verify people’s ages, rather than requiring Pornhub to introduce its own system.
Some tech companies are also getting ahead of regulation by proactively introducing age assurance methods across their entire services.
Last month, gaming platform Roblox, which has come under fire for not doing enough to keep kids safe, introduced age verification for teens who want to chat with one another. Also in July, YouTube rolled out its AI-powered age-estimation technology to determine whether viewers are younger than 18, and restrict certain types of content accordingly. On a Facebook support page, information about age verification techniques suggests that Meta is also preparing to introduce more concrete efforts to determine the ages of people using its platforms.
Is it possible to bypass age verification?
Like death and taxes, online age verification is quickly becoming one of life’s inevitabilities. That doesn’t mean everyone is complying.
The primary method people are using to bypass verification is via VPNs. The week the UK’s Online Safety Act came into force, free VPNs shot up Apple’s App Store rankings, suggesting many people were attempting to avoid verifying their ages.
We don’t recommend using free VPNs, as they tend to offer slower speeds and collect your data, but a paid alternative could be an option for you if you’re determined to prioritize your privacy at all costs.
Technologies
Google’s New AI Features Are Trying to Make Data Entry a Thing of the Past
More Gemini AI features will come to Google Docs, Sheets and Slides.
The latest batch of Google updates to its workspace tools highlights AI’s promise to automate mundanity in the workplace. Google Docs, Slides, Sheets and Drive all have new AI-powered features, the company announced Tuesday. The one thing all these updates have in common? Gemini is using your files, emails and chats to give you relevant information, not random answers gleaned from the web.
These updates come as AI is playing a bigger role in our work lives, for better or worse. Agentic tools like Claude Cowork and coding assistants like Anthropic’s Claude Code and OpenAI’s Codex are more capable than chatbots and able to handle tasks announced independently. AI tools are also becoming more customized, with Google’s personalized intelligence rolling out across its platforms to help refine AI outputs to things that are relevant and useful for you. Google continues that trend with this new batch of Workspace updates.
New Gemini AI features in Google Workspace apps will cite their sources after each query. For example, if you ask Gemini in Google Docs to fill out an itinerary template, it will pull the information from your email, chats and files. The «sources» tab in the Gemini side panel will show you where it found the information it used, like your flight confirmation email and chats discussing dinner plans. Seeing where Gemini pulled its answers from is also how you’ll double-check Gemini’s work.
The most impressive new features are in Sheets, where AI can fill in the holes in your spreadsheets. You can describe what you want the AI to do with a simple prompt and avoid writing an exact formula. You can click on an empty cell, select the pop-up that says «Drag to fill with Gemini,» then highlight the cells you want Gemini to fill in. That deploys an AI agent to search the web to fill each cell with the necessary information.
For example, if you have a spreadsheet of the contact info for local companies, you can have Gemini search the web to fill in a the location, CEO and other publicly available information of each company. The tool aims to dramatically reduce the time needed for manual data entry. Gemini can also summarize, categorize and create charts with prompts alone.
You can also chat with Gemini in Sheets and have it scour your raw data to make custom reports and charts. No need for pivot tables if they confound you as much as they baffle me. One of the biggest uses of AI at work is helping create presentations.
In Google Slides, you can now tell Gemini in natural language what you want to appear on a slide, and it will create it, matching the style of your existing slides. You can also ask Gemini to edit your slides if you don’t want to waste time painstakingly moving design elements around the slide. The AI should fill the slides with relevant information based on your instructions and the work files it has access to, so you shouldn’t need to replace a bunch of filler text.
If you use Docs, Sheets and Slides through the Workspace account of your company, then you won’t be able to turn off AI features individually. The managing company is in control of AI access for users. Personal users can tweak their settings to limit Gemini. The new features are rolling out in beta now, in English only, to Google AI Ultra and Pro subscribers in the US, as well as some Google Workspace customers who are part of the Gemini Alpha testing program.
For more, check out the new cowork feature in Copilot and how to use Perplexity AI for deep research.
Tariffs implemented by President Donald Trump were struck down by the Supreme Court last month. Companies that were subjected to those fees, such as FedEx and Dollar General, have since sued the federal government, and Nintendo wants a piece of the action.
Nintendo filed a lawsuit against the federal government in the US Court of International Trade on Friday, as first spotted by Aftermath. The complaint seeks refunds of tariffs Nintendo paid, plus interest, and asks the court to declare the tariffs unlawful and stop the government from collecting them going forward.
«Since February 1, 2025, President Trump has executed the unlawful Executive Orders, imposing tariffs on imports from a vast swath of countries,» Nintendo said in the complaint.
When reached for comment, Nintendo of America confirmed the lawsuit.
«We can confirm that we filed a request. We have nothing else to share on this topic,» Nintendo of America said in an emailed statement on Friday, March 6.
It’s unclear how much Nintendo paid in tariffs, and it did not state an amount in the lawsuit. While the Switch 2 was priced at $450 when it launched last year, and has stayed at that amount, Nintendo did increase the price of the original Switch and accessories for both consoles. Microsoft and Sony also increased the prices of their hardware and accessories last year due to tariffs.
The White House didn’t immediately respond to a request for comment.
On Feb. 20, the Supreme Court ruled by a vote of 6 to 3 that the sweeping tariffs Trump instituted last year exceeded his executive powers. Following the ruling, on the same day, Trump announced a new set of tariffs of 10% on imported goods that would last for 150 days, starting Feb. 24.
The decision on what to do with the collected tariffs — a reported $166 billion — has been left to the US Court of International Trade. Judge Richard Eaton told the US Customs and Border Protection on Wednesday, March 4, to refund the importers that were forced to pay tariffs, which is more than 330,000. On Friday, the CBP said it couldn’t easily issue tariff refunds because its system requires duties to be recalculated and refunds processed entry by entry. This process would involve tens of millions of transactions. The agency said it’s updating its systems and could start providing refunds by late April.
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