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Start Saving Now: An iPhone 17 Pro Price Hike Is Likely, Says New Report

Commentary: The iPhone 17 series will likely come with a bunch of new features and a price increase.

Apple’s annual iPhone event is likely just a few weeks away but we’re still seeing new rumors surface. One of the latest leaks is that the iPhone 17 Pro will get a $50 price increase. The rumor surfaced on the Chinese social media site Weibo from a user named Instant Digital (Setsuna Digital) and corroborates an earlier prediction from Jefferies analyst Edison Lee. 

Lee expects that to change this fall. He says that the iPhone 17 Air (17 Slim), 17 Pro and 17 Pro Max will get a $50 price increase to offset the higher costs of components and tariffs, as reported by Business Insider. He didn’t mention the regular iPhone 17 getting a price hike. If true, that would mean that the starting prices for the iPhone 17 series will be:

  • iPhone 17 — $829
  • iPhone 17 Air — $979
  • iPhone 17 Pro — $1,049
  • iPhone 17 Pro Max — $1,249

Instant Digital also thinks that the baseline iPhone 17 Pro will come with 256GB of storage instead of 128GB like the iPhone 16 Pro.

Since what President Donald Trump touted as «Liberation Day,» the possible effect of tariffs on the iPhone’s price has been widely discussed. And yet, despite tariffs and politics, iPhone prices have remained the same so far this year. News on the price hikes follows a May report by The Wall Street Journal that Apple is considering a price increase and could attribute the rise to new and updated features instead of tariffs. But the launch of the rumored iPhone 17 this fall will likely come with a higher price, no matter what Trump says or does.

Apple is the third-largest company in the US, and most of its products are manufactured in China. Clearly, the iPhone’s ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics. But even without higher component costs or tariffs, the iPhone has been overdue for a price increase. The last price increase was five years ago.

Historically, five years is the longest stretch of time Apple has gone without an increase since the five years between the iPhone 5 and the iPhone 7, which ended with the iPhone 8 launching at a higher cost. We can learn a lot by looking at how the company has handled earlier price hikes (and a one-time drop) and what that means for the iPhone 17. 

To figure out how likely we are for a price hike, I grouped iPhone models into a few categories: the standard, the flagships and the behemoths. The standard includes models like the original iPhone, the iPhone 8, the iPhone XR and the iPhone 16. The flagships include variants like the iPhone X, iPhone 11 Pro and iPhone 16 Pro. And the behemoth’s designation is for phones like the iPhone 6 Plus, iPhone XS Max and iPhone 16 Pro Max. There are other versions that Apple sold, like the iPhone 5C, the SE series, the iPhone Mini line and the current iPhone Plus line, that don’t factor into this analysis. Also, I use the US starting price for each iPhone before any carrier discounts are applied. Let’s dive in.

Standard iPhone prices

Since its debut in 2007, the standard iPhone has had four price increases and one correction. Many folks might remember paying $199 for the original iPhone, but in reality, the phone cost $499 off-contract. In 2008, Apple raised the price $100 with the launch of the iPhone 3G to $599, where it would stay for four years. Then, in 2012, the iPhone 5 was introduced with a taller, 4-inch screen and a higher $649 price tag.

Fast-forward to 2017, the 10th anniversary of the iPhone, and the iPhone 8 debuted at a cost of $699, a $50 increase. Every year between 2017 and 2019, the price for the standard iPhone changed. In 2018, the iPhone XR launched at $749. The following year, the iPhone 11 came out, and the price dropped back to $699. And what makes that drop interesting is that the iPhone 11 was the first standard Apple phone with two rear cameras: a wide-angle and ultrawide. Up till then, all other standard iPhone models had only a single rear camera. From 2007 to 2019, when Apple increased prices, it was in $50 increments, except between the first and second iPhone models.

Then 2020 happened. It was a wild year for the iPhone and everyone because of the pandemic. But Apple managed to launch the iPhone 12, which cost $829, marking the largest increase for the standard iPhone: $130. Subsequent models all had the same price: The iPhone 13, 14, 15 and 16 all cost $829.

If Apple follows its previous pattern, then the standard iPhone is due for a price increase. The last increase was in 2020, five years ago, and Apple has never gone six years without a price hike on the standard model. But will the company slowly increase the price over a few years like it did between the iPhone 7, 8 and XR? Or will it go all in like it did with the iPhone 12?

The standard iPhone is Apple’s most popular, and it’s safe to expect that the iPhone 17 will cost more (and would have even if Trump hadn’t been elected). Now we just need to wonder how much tariffs and politics might drive the price up even more.

The flagship: iPhone Pro model prices

Apple hasn’t always had an iPhone Pro variant but it did starting in 2017 with the launch of the iPhone X, which had a starting price of $999. The phone debuted next to the $699 iPhone 8, making the 8’s $50 increase seem like nothing.

But here’s where things get interesting. Apple has never raised the price on the iPhone Pro model. The iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro all cost $999. That’s eight years without a price increase!

What’s even more shocking is when you correct for inflation: the 2017 iPhone X’s $999 price would be $1,298 in 2025, according to the Consumer Price Index Inflation calculator. The iPhone Pro is overdue for a price hike, and I expect the iPhone 17 Pro to cost more.

The behemoths: iPhone Plus, Max and Pro Max prices

Since 2014, Apple has sold a big version of the iPhone. Some of these were nothing more than a larger version of the standard iPhone with a bigger screen and battery as well as some minor differences, like the iPhone 6 Plus having optical image stabilization on its camera while the iPhone 6 didn’t. But beginning with the iPhone 7 Plus, the larger version started having «pro» features, like a second rear camera and portrait mode.

In terms of pricing, the iPhone 6 Plus debuted at $749, which was $100 more than the iPhone 6. And that $749 price stuck around for the iPhone 6S Plus and 7 Plus. In 2017, Apple had three iPhone models: the $699 iPhone 8, the $749 iPhone 8 Plus (a $50 increase from the 7 Plus) and the $999 iPhone X.

In 2018, Apple launched the $1,099 iPhone XS Max, which I consider the true successor to the initial iPhone Plus line. That means the big iPhone got a $350 increase in a single year, the largest Apple has ever made. I admit some people might not think the XS Max is a follow-up to the Plus and would deem it an entirely new iPhone variant. But this is my commentary.

Like the iPhone Pro, the Max and Pro Max would have the same price for years. In 2023, Apple raised the barrier of entry for the Pro Max model and didn’t offer a $1,099 version of the iPhone 15 Pro Max with 128GB of storage. Instead, you had to pay $1,199 for the 256GB variant, which technically cost the same as the iPhone 14 Pro Max with 256GB of storage.

The iPhone 17 and 17 Pro’s prices

Even without tariffs, it’s safe to assume that the iPhone 17 lineup’s prices will be higher for some models. But when you factor in everything that’s happened this year, it’s hard to gauge just how much the price will go up and whether that’ll affect just one or two models, or apply across the entire iPhone 17 line.

This year, Apple raised the price on its most affordable model. Although it lacks the SE branding of the previous low-cost iPhone, the iPhone 16E came with a $599 price tag, $170 more than the $429 iPhone SE (2022). 

Apple doesn’t talk about unreleased products or their prices. But we do have an unusual-for-Apple clue as to how these tariffs could affect the company.

«Assuming the current global tariff rates, policies and applications do not change for the balance of the quarter and no new tariffs are added, we estimate the impact to add $900 million to our costs,» Apple CEO Tim Cook said during a quarterly earnings call on May 1.

Obviously, that $900 million number wasn’t just for the iPhone but for all Apple products. And that was three weeks before Trump threatened another tariff aimed purely at the iPhone. But $900 million is a lot for any company to swallow and eventually that added cost will need to be recouped. That usually means higher prices, even if Apple is pressured by Trump to attribute the increase to «new designs and features.»

If there’s one thing for certain, we’ll know exactly what those prices will be when Apple launches the next generation of iPhone models at its September event.

Apple didn’t respond to a request for comment.

Technologies

Today’s NYT Mini Crossword Answers for Friday, Sept. 19

Here are the answers for The New York Times Mini Crossword for Sept. 19.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


I didn’t get off to a great start with today’s Mini Crossword, completely blanking on 1-Across. Thankfully, the other clues were easy, and that answer filled itself in. Need some help? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Cancel on plans at the last moment
Answer: FLAKE

6A clue: Shade of light purple
Answer: LILAC

7A clue: ___ acid (protein builder)
Answer: AMINO

8A clue: Sarcastic «Yeah, sure»
Answer: IBET

9A clue: Sardonic boss on «Parks and Recreation»
Answer: RON

Mini down clues and answers

1D clue: Stylish panache
Answer: FLAIR

2D clue: Party game that tests how low you can go
Answer: LIMBO

3D clue: Visitor from outer space
Answer: ALIEN

4D clue: Philosopher who posed the question «What can I know?»
Answer: KANT

5D clue: Environmentally friendly prefix
Answer: ECO

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Technologies

Your Old Android Isn’t Dead. These Tweaks Can Bring It Back to Life

Clear space, optimize your battery and update the basics. These quick changes can make an old Android phone feel snappier.

You don’t need the latest Android flagship to get good performance. 

Thanks to longer software support from brands like Google and Samsung, older models can still run smoothly, as long as you give them a little attention. Clearing out unused apps, updating your software and tweaking a few settings can breathe new life into a device that feels sluggish. These quick fixes can help your phone last longer and save you from spending on an early upgrade.

Before you start shopping for a replacement, try a few simple adjustments. You might be surprised by how much faster your phone feels once you free up space, optimize battery use and turn off background drains.

Whether you use a Samsung Galaxy, Motorola or OnePlus phone, chances are you can still improve battery life and overall speed without buying something new. Just remember that Android settings vary slightly from brand to brand, so the menus may look a little different depending on your phone.

Don’t miss any of CNET’s unbiased tech content and lab-based reviews. Add us as a preferred Google source on Chrome.

Settings to improve your battery life

Living with a phone that has poor battery life can be infuriating, but there are some steps you can take to maximize each charge right from the very beginning:

1. Turn off auto screen brightness or adaptive brightness and set the brightness level slider to under 50%

The brighter your screen, the more battery power it uses. 

To get to the setting, pull down the shortcut menu from the top of the screen and adjust the slider, if it’s there. Some phones may have a toggle for auto brightness in the shortcut panel; otherwise, you need to open the settings app and search for «brightness» to find the setting and turn it off.

2. Use Adaptive Battery and Battery Optimization

These features focus on learning how you use your phone, including which apps you use and when, and then optimizing the apps and the amount of battery they use. 

Some Android phones have a dedicated Battery section in the Settings app, while other phones (looking at you, Samsung) bury these settings. It’s a little different for each phone. I recommend opening your settings and searching for «battery» to find the right screen. Your phone may also have an adaptive charging setting that can monitor how quickly your phone battery charges overnight to preserve its health.

Why you should use dark mode more often

Another way to improve battery life while also helping save your eyes is to use Android’s dedicated dark mode. Any Android phone running Android 10 or newer will have a dedicated dark mode option. 

According to Google, dark mode not only reduces the strain that smartphone displays cause on our eyes but also improves battery life because it takes less power to display dark backgrounds on OLED displays (used in most flagship phones) than a white background. 

Depending on which version of Android your phone is running, and what company made your phone, you may have to dig around the settings app to find a dark mode. If your phone runs Android 10 or newer, you’ll be able to turn on system-wide dark mode. If it runs Android 9, don’t despair. Plenty of apps have their own dark mode option in the settings that you can use, whether or not you have Android 10. 

To turn it on dark mode, open the Settings app and search for Dark Mode, Dark Theme or even Night Mode (as Samsung likes to call it). I suggest using dark mode all the time, but if you’re not sure, you can always set dark mode to automatically turn on based on a schedule, say from 7 p.m. to 7 a.m. every day, or allow it to automatically switch based on your location at sunset and sunrise. 

Keep your home screen free of clutter

Planning to hit up the Google Play Store for a bunch of new Android apps? Be prepared for a lot of icon clutter on your home screen, which is where shortcuts land every time you install something.

If you don’t want that, there’s a simple way out of this: Long-press on an empty area of your home screen and tap Settings. Find the option labeled something along the lines of Add icon to Home Screen or Add new apps to Home Screen and turn it off. 

Presto! No more icons on the home screen when you install new apps. You can still add shortcuts by dragging an app’s icon out of the app drawer, but they won’t appear on your home screen unless you want them to.

Read more: Best Android Phones You Can Buy in 2024

Set up Do Not Disturb so that you can better focus

If your phone routinely spends the night on your nightstand, you probably don’t want it beeping or buzzing every time there’s a call, message or Facebook alert — especially when you’re trying to sleep. Android offers a Do Not Disturb mode that will keep the phone more or less silent during designated hours. On some phones, this is referred to as the Downtime setting or even Quiet Time.

Head to Settings > Sounds (or Notifications), then look for Do Not Disturb or a similar name. If you can’t find it, search for it using the built-in search feature in your settings.

Using the feature, you can set up a range of hours when you want to turn off the digital noise. Don’t worry, any notifications you get while Do Not Disturb is turned on will still be waiting for you when you wake up. Also, you can typically make an exception that allows repeat callers and favorite contacts’ calls to go through. Turn that on. If someone is calling you in an emergency, odds are they are going to keep trying.

Always be prepared in case you lose your phone or it’s stolen

Is there anything worse than a lost or stolen phone? Only the knowledge that you could have tracked it down if you had turned on Google’s Find My Device feature.

To prepare for a successful recovery, here’s what you need to do: Open the Settings app and then search for Find My Device. It’s usually in the Security section of the Settings app.

If you have a Samsung device, you can use Samsung’s Find My Mobile service, which is found in Settings > Biometrics and security > Find My Mobile

Once that’s enabled, you can head to android.com/find from any PC or mobile device and sign in to your account. Samsung users can visit findmymobile.samsung.com to find a lost phone. 

If you have trouble setting any of this up, be sure to read our complete guide to finding a lost Android phone.

Assuming your phone is on and online, you should be able to see its location on a map. From there, you can make it ring, lock it, set a lock screen note to tell whoever has it how to get it back to you, or, worst-case scenario, remotely wipe the whole thing.

And always keep your phone up to date

As obvious as it may seem, a simple software update could fix bugs and other issues slowing down your Android device. 

Before you download and install the latest software update, make sure your device is connected to Wi-Fi, or else this won’t work.

Now, open the Settings application and type in Update. You’ll then either see Software update or System update — choose either one. Then just download the software, wait for a few minutes and install it when it’s ready. Your Android device will reboot and install the latest software update available.

There’s a lot more to learn about a new phone. Here are the best ways to boost your cell signal, and here’s a flagship phone head-to-head comparison. Plus, check out CNET’s list of the best cases for your Samsung phone. More of an Apple fan? We have tips for boosting your iPhone’s performance, too.

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Technologies

Your Pixel 10 Might Have Issues With Older Wireless Chargers

You might want to try taking the case off your phone in order to successfully charge it.

When Google introduced the Pixel 10 lineup in August, it became one of the first major Android phones to receive the Qi 2 wireless charging standard, which Google calls Pixelsnap. However, users noticed issues with wireless charging on the Pixel 10  almost immediately after its release. 

Some people are having trouble charging their phone with the new Pixelsnap charger, and others are having issues with older wireless chargers, including Google’s own Pixel Stands. The bulk of the problems happen when a case is on the phone — whether it has the magnet array or not.

I own both the first and second generation Pixel Stands and both will charge my Pixel 10 Pro XL without an issue if there’s no case on it. However, when I add a case to my phone, the problems begin. 

I have three cases for my phone, the Mous Super Thin Clear Case, the Magnetic Slim Case Fit by Grecazo, and a no-name soft TPU case. If my phone has any of those cases on and I attempt to charge it while it’s vertical, it starts to charge and then stops after a second or two, and keeps doing that. 

I can fix this for the first-generation Pixel Stand by turning the phone horizontal, but it will still charge very slowly. I can’t seem to fix it at all for the Pixel Stand 2 — vertical, horizontal, it doesn’t charge. 

Not everyone has this issue

The problem doesn’t seem to be universal. CNET editor Patrick Holland said he had no issues charging the Pixel 10 Pro during his time with it. 

A Google spokesperson told me the Pixel 10 lineup is not optimized for older Qi wireless charging standards, but that doesn’t necessarily mean the phones won’t work with older wireless chargers. 

Qi 2 is backwards-compatible with older standards, but the phone’s height and charging coil placement on both the phone and the charger are still factors. If you’re having problems, you might see if removing the case helps.

The prospect of potentially needing to replace your older wireless chargers with newer ones isn’t ideal, especially if you shelled out $80 for one or both of Google’s own Pixel Stands. Still, if you want the best wireless charging speed for your brand new Pixel 10 phone, it won’t be with wireless chargers that only support older Qi standards.

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