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Apple, Please Don’t Let AI Ruin the iPhone 17’s Camera

The iPhone 17 is right around the corner and I need Apple to focus on what matters.

AI has quickly made its way into all parts of our phones, and the cameras are no exception. I was taken aback by the Honor 400 Pro phone’s image-to-video AI tool when it brought my dad back to life, while the Pixel 9 Pro focused more on generative AI to add new elements to your Images or even create new scenes out of nowhere. 

But the iPhones have always focused first and foremost on delivering some of the best image quality you can get in a camera phone, and as a professional photographer I want to see that same dedication to taking better photos. 

It’s not that I don’t like AI. I do, when it’s applied properly. I like ChatGPT’s and Google Gemini’s ability to answer questions in a conversational way, I like Adobe’s use of AI for object removal in Photoshop and as a horror movie fan I’m genuinely excited about the terrifying visions I’ve seen created using AI. 

But AI can also be a crutch for mobile companies to lean on in order to make up for shortfalls elsewhere. I liked the Pixel 9 Pro, but its camera hardware hadn’t been changed since the last model. The new generative AI tools became the new imaging-focused features for the upgrade. The Xiaomi 14 Ultra’s camera blew me away with its variable aperture that created stunning starbursts in night time images. And yet the more recent 15 Ultra ditched that in favor of software features, so the experience simply isn’t the same. 

Apple’s iPhones have always impressed with their image quality. Back in 2019 I took the iPhone 11 Pro on a photography road trip instead of my usual Canon DSLR, and I frequently use my iPhone 16 Pro as my professional camera when carrying a bigger setup isn’t feasible. Apple’s image quality is top notch, with the phones typically producing natural image tones and less heavy-handed image processing, resulting in authentic looking images. 

Its ProRaw image format and ProRes and Log video codecs are aimed at getting the best quality from the cameras. Apple has invested in core image quality technologies, not simply used AI to make up for any hardware shortcomings. It’s why Apple has won the hearts of creatives the world over and why the iPhone is often seen as one of, if not the best camera phones for professional or enthusiastic photo and video shooters. 

And I’m not saying the iPhone occupies some AI-free utopia. Apple has been a pioneer in applying machine learning to overcome limitations of tiny smartphone cameras, such as its Deep Fusion imaging technology that captures multiple exposures and blends them into a final, evenly-exposed image. And I suppose to a lesser extent its Portrait Lighting tool from 2017’s iPhone 8 that used depth maps and algorithms to create artificial lighting effects. But these are arguably tools to enhance an existing image, and I’m worried that the next iPhone’s camera will be all about how you can generate entirely new scenes without even having to step outside your house. 

The rise in popularity of dedicated compact cameras such as the Fujifilm X100 VI and the continued resurgence in the popularity of film photography has shown that the creative world still demands authentic photography. Real cameras taking real moments with your real friends. Actual sunset colors casting across golden sandy beaches, not an AI’s generic interpretation of what a beach looks like. 

AI has its place and I’m braced for Apple’s September event to be AI-focused. As AI seeps deeper into our phone experience and Apple pushes on with its AI strategy, I’m concerned that the company could make rash decisions with its imaging experience in order to try and justify the existence of Apple Intelligence. But this shouldn’t come at the expense of core image quality, so I also want to hear about how I can take the iPhone 17 deep into the heart of my home country of Scotland and take the most beautiful photos of the incredible landscape in front of me. 

Technologies

Crank Up the Tunes With Over $200 Off the Top-Rated Bowers & Wilkins Pi8 Earbuds

Woot is offering you the chance to put these Bowers & Wilkins Pi8 ANC buds in your ears for a massive 44% off, but the deal ends soon.

The Bowers & Wilkins Pi8 earbuds with ANC in anthracite black are now just $280 on Woot. That’s an impressive 44% off the usual $499 sticker price. It’s also the lowest price we’ve seen so far, but this deal won’t last long. Quantities on Woot are limited, so grab yours while the deal is still live.

The design’s comfy enough for long hauls, and the 15-minute quick charge is clutch when you’re heading out the door. The charging case even doubles as a Bluetooth transceiver, so you can plug into in-flight entertainment systems without fuss. These buds are featured in our roundup of the best wireless earbuds of the year, and audio expert David Carnoy called them «easily among the best-sounding earbuds out there,» with better ANC and a more ergonomic fit than earlier models.

If you’re picky about sound, these are worth a look. They have a snug fit, single-button controls and a case that’s been redesigned to feel more premium. They’re splash- and dust-resistant (IP54 rating), and the updated shape fits better than the Pi7 S2 and Pi5 S2. You can also tweak settings using the Bowers & Wilkins Music app for iOS and Android.

If this isn’t quite your vibe, check out our full roundup of the best headphone deals you can add to your cart now.

Why this deal matters

These earbuds don’t go on sale often, and when they do, it’s usually not this steep of a discount. The anthracite black Pi8s are sitting at their lowest price yet, and they’re backed by solid reviews and a spot on CNET’s best earbuds list. If you’ve been waiting for a reason to splurge, this is it. We last saw this deal during Black Friday, so there’s no telling when these buds will come back on sale after this deal expires.

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Apple Reportedly Eyes ‘iPhone Ultra’ Name for Folding Phone Expected This Year

It’s another week and another bunch of rumors about the company’s first foldable phone.

It’s a new week and a new set of rumors for Apple’s first foldable phone. If Tuesday’s reports are true, the device will be called the Ultra, have a bookish shape and launch in September.

The main report comes from Bloomberg’s Mark Gurman, who said the foldable is on track for a September launch, despite Nikkei Asia reporting that the phone might not launch until 2027 due to issues that cropped up during the engineering test phase.

Citing unnamed sources, Gurman said Apple will introduce the foldable phone in September alongside the iPhone 18 Pro and Pro Max. Those phones would likely go on sale about a week after being unveiled.

An Apple representative didn’t immediately respond to a request for comment. It’s important to note that while rumors abound, Apple has confirmed none of them — not even the existence of a foldable iPhone.

Still, the earlier Nikkei Asia report was jarring enough to send Apple’s stock down 5.1% before it rebounded later, Gurman noted. The Nikkei Asia story said unexpected issues had arisen during engineering testing and that more time was needed to make «necessary adjustments.» Under a worst-case scenario, the first shipment of the foldables would not occur until 2027, the report said.

More from CNET: Foldable Phones Have Solved Nearly Every Trade-Off, Well Before Apple Debuts One

Looks like a book

Meanwhile, consumer tech reviewer Sonny Dickson posted images on X showing dummy models indicating how big the iPhone Fold, iPhone 18 Pro and iPhone 18 Pro Max might be. In the image, the foldable has an almost square shape when fully opened.

Dummy images are useful for phone accessory manufacturers — such as case-makers — so they can get a head start on mass production before the devices are launched. When phones are released, consumers are quick to order cases and other accessories, so the sizes need to be known. It is unclear whether the dummy models shown are actual mockups from Apple.

People who commented on X didn’t seem to love the dummy images, particularly because the models shown appear to lack MagSafe, Apple’s magnetic system on the back of the phone that lets chargers and other accessories snap on.

Stefan Moser wrote, «If the Fold is missing MagSafe, this will be a big NO for me.»

There were other criticisms, too. 

An X user going by DasnkiCS posted that the phone looks «too wide, can’t palm that easily in normal phone use.» 

And another X user, Brosnan Hoban, wrote, «Fold looks like a credit card from 2050.»

What’s in a name?

Tuesday’s other big rumor concerned the foldable’s name. 

A leaker, Digital Chat Station, posted on the Chinese social site Weibo that the foldable iPhone could be called the iPhone Ultra. The post also said Chinese competitors may use the Ultra name for their own foldables to compete directly with Apple on design, specs, and price.

The predominant rumored name has been the iPhone Fold, but others have included Flip, Duo and iFold.

In March, Gurman wrote in his Power On newsletter that Apple was considering a full line of Ultra products, possibly including a foldable phone, an M6 MacBook Pro with OLED, a foldable iPad and high-end Macs. Gurman also said Apple might introduce AirPods with «computer-vision cameras» to send visual data to Siri for its AI assistant feature.

We’ve seen a steady stream of tidbits about the foldable recently. There could be a large inner screen for multitasking, and people could open apps side by side. There might also be two rear cameras, a front-facing camera and a Touch ID side button.

Whatever Apple finally comes up with, it will be playing catch-up. Other major phone-makers already have foldable phones on the market, including the Samsung Galaxy Z Fold 7, the Google Pixel 10 Pro Fold, the OnePlus Open, the Huawei Mate XT, the Honor Magic V5 and the Motorola Razr Ultra.

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Technologies

Artemis II Astronauts Name Moon Crater After Commander Reid Wiseman’s Late Wife

The emotional moment was streamed by NASA moments after the crew made history.

On Monday, after the crew aboard Artemis II made a historic feat by breaking Apollo 13’s distance record, they made the moment even more special by proposing to name one of the craters on the moon «Carroll,» in memory of Commander Reid Wiseman’s late wife. 

While contacting Mission Control, Mission Specialist and astronaut Jeremy Hansen stated that the «close-knit astronaut family» previously lost a loved one who was «the spouse of Reid, the mother of Katie and Ellie.» 

«It’s a bright spot on the moon,» Hansen said while describing the crater during the emotional call. «And we would like to call it Carroll.»

After the request, you can see Wiseman embrace Hansen before the rest of the crew joins in for a group hug. 

Carroll Wiseman died in 2020 at 46 years old from cancer. Wiseman’s NASA bio page states that Carroll «dedicated her life to helping others as a newborn intensive care unit Registered Nurse.» 

Before the Artemis II mission, Wiseman posted a selfie with his two daughters on X with a caption that reads in part, «I love these two ladies, and I’m boarding that rocket a very proud father.»

Follow CNET’s coverage of the 10-day Artemis II mission as the Orion makes its way back to Earth.

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