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I Was Wrong About Workout Buddy, Apple’s AI Coaching Vision Is Just Getting Started

I tested Apple’s new WatchOS 26 feature and spoke with the team behind it. It’s not a full-blown coach yet, but it hints at where Apple may be heading with its AI health strategy.

I wasn’t exactly sold on the idea of having a «buddy» cheering me on during a workout when Apple first announced its Workout Buddy feature in WatchOS 26. The workout partner I had in mind was more of a no-nonsense trainer; someone to push me out of my comfort zone and into peak performance. Apple’s version, instead, is an AI-powered voice that dishes out praise as you run (or as you do any number of activities). But after testing it myself and talking in-depth with Apple about how it works, I’m starting to think the company undersold it on purpose. Workout Buddy is much more than just a hype man, and it represents a crucial turning point in Apple’s health journey. 

Workout Buddy turns your Apple Watch into a friendly voice that lauds your achievements during workouts. The WatchOS 26 feature isn’t a full-blown fitness coach that can guide your training plan, but that doesn’t mean Apple isn’t headed there. In fact, Workout Buddy may be the clearest signal yet that Apple is laying the groundwork for something much bigger in terms of fitness tools and AI. 

At a time when investors and enthusiasts are critical about the company’s AI efforts, especially compared to competitors like Samsung and Google, Apple has a chance with Workout Buddy to show how its approach is different in a meaningful way. After the lukewarm debut of Apple Intelligence on the iPhone, Workout Buddy is the first time we’re seeing what Apple can do with AI on the watch. 

The public beta version of WatchOS 26 is out. I recently tested Workout Buddy in the developer beta of WatchOS 26 and was genuinely surprised by how it made me feel after a walk. I spoke with Jay Blahnik, Apple’s vice president of fitness technologies, and Deidre Caldbeck, senior director of Apple Watch product marketing, to get more clarity around the feature, and unpack the tech and philosophy behind it. And the sense that I got from them is that Apple’s marathon toward personalized, intelligent coaching is only getting started.

Don’t call it a coach… yet

When Apple introduced Workout Buddy at WWDC in June, many Apple Watch fans (including myself) were quick to critique Workout Buddy for being more of a hype man/woman, than a trainer. Compared to competitors such as Fitbit, Garmin and recently Samsung, all of which already offer some form of AI-powered adaptive coaching plan, Workout Buddy with its real-time feedback is more like a cheerleader than a strategist.

It’s easy to overlook what Apple set in motion, by focusing on what Workout Buddy isn’t. The feature is designed to be a motivating presence during your workout, not a drill sergeant. It delivers contextual, personalized encouragement that’s dynamically generated in real time across eight supported workout types: indoor/outdoor walks and runs, outdoor cycling, HIIT, Functional Strength Training and Traditional Strength Training.

«We didn’t want it to be just a pro tool,» Blahnik told me. «We wanted it to be accessible to as many people as possible.»

Workout Buddy requires you wear headphones. I’m a no-frills runner, who’d rather use 2 extra minutes to work out than spend them searching for a headset and choosing the perfect playlist (WatchOS 26 will soon take care of this too). So I wasn’t sold on the idea of using Workout Buddy rather than just tracking my regular pace and heart rate alerts on the wrist with my Apple Watch. And while I’m still not fully onboard with the whole audio gear requirement, I didn’t mind having the Workout Buddy version of my alerts in my ear reminding me that I’d reached my cruising range (that is, my target training zone).

When I launched my first walk workout, I toggled Workout Buddy on and was greeted with a quick summary of my week so far. «This is your fourth walk this week,» it reminded me, and framed it in the context of how close I was to closing my rings. It wasn’t groundbreaking, but it was surprisingly helpful to have that context delivered in a conversational tone, rather than buried in a graph somewhere.

«It’s not a coach, but it is designed to take your data and try to deliver it to you at the right time,» explained Blahnik, «in a way that inspires you and doesn’t get in the way.»

My Workout Buddy did start to get a little too chatty though when I hit some hills during my walk and my heart rate started spiking. Because my HR was constantly teetering above and dipping below my target, the alerts were hitting my ear every few seconds. Luckily, you can tweak or disable HR alerts entirely for each individual workout. My personal sweet spot involved removing just the high HR alert.

A decade of sweat equity and a team of trainers 

Workout Buddy was not just Apple’s whimsical creation made to prove that the company can do AI for health and workouts. It’s the result of a decade of fitness data, an inspiring team of Fitness Plus trainers, and the technical lift of Apple Intelligence, Caldbeck told me.

«This was such a great time for it to happen because three things came together,» Caldbeck said. «Ten years of sweat equity, your personal fitness data. Our Fitness Plus trainers. And Apple Intelligence, which gave us the technical capabilities to push it forward.»

I could feel all three in the final product. The voice I heard isn’t just some generic audio prompt, which is what I was used to from these types of features on other devices. It’s a generative model trained on the voices of 28 actual Fitness Plus trainers. The tone, energy, and phrasing feels intentional and personal.

«It’s not a recording,» Caldbeck emphasized. «There was no script. It’s generated in the moment using your workout data and the voice model, and it will sound different every time.»

When I first set up Workout Buddy on my Apple Watch Series 10, I was prompted to choose from one of three distinct voices. They weren’t the tough-love trainer I’d envisioned would whip me into the best shape of my life, but they did sound like someone I’d trust to help me get there. Authoritative, energetic and strangely human. A far cry from the telemarketer-style robo-coach voices I’ve encountered in other programs.

There was a moment when Workout Buddy tipped its hand as something being less than human. It came during a mile-mark check-in, right after I’d crested what I considered a steep hill. It reported my stats: «One mile in, 230 feet of elevation gain.» Then it paused and declared, «That’s a mild elevation gain!» The tone was so emphatic, you’d think I’d just scaled Everest. It wasn’t the message that stood out; it was the delivery. A real person would’ve said «mild» matter of factly. But this was delivered with such over-the-top cheer that it almost felt like sarcasm. But the mismatch between tone and achievement made it sound like my wrist was gently roasting me for doing the bare minimum. 

Personalization, with privacy at the core

The personalization isn’t just about your data, it’s about how it’s delivered. Workout Buddy can adapt to your habits, preferences, and even time of day.

«There’s something really remarkable about knowing that whatever they’re saying is unique to that moment, and that you’re not just going to trigger that same sentence on your run again the next day, even if you’ve done the same thing,» said Blahnik.  

At the end of the walk, Workout Buddy summarized my stats, distance and calories. And it shared one meaningful nugget: My walk was my fastest pace in four weeks. That hit me harder than I expected. I’ve been coming off a knee injury that’s kept me from running for five weeks, and hearing that small gain was the moment I realized I might be on the mend. It was the kind of contextual insight I’d usually have to dig out on my own, in this case surfaced in my ear without having to think about it.

Under the hood, Apple is balancing Workout Buddy’s intimacy with its long-standing privacy approach. The feature uses a combination of on-device processing (on both your watch and iPhone) and private cloud computation to generate responses in real time. None of your personal fitness data is shared externally.

«We know this is your most personal data,» said Caldbeck. «So we wanted to treat it appropriately, but still give you powerful insights.»

This cautious approach matters. Trust will be the foundation for any future health coaching Apple delivers through AI.

A vision that’s just at the starting line

While Workout Buddy is only available to those with Apple Intelligence-supported iPhones, all Apple Watch users will still benefit from other updates in WatchOS 26. The limitation isn’t about exclusivity, it’s about processing power. Generating real-time, personalized voice feedback requires the kind of on-device performance that current Apple Watch hardware alone can’t handle. At least not yet.

The Apple Watch’s Workout app has the biggest navigation overhaul since it launched in 2015. Core features like interval training and pace alerts, previously buried in menus, are now front and center. Media integration also improved, with dynamic Apple Music suggestions based on your typical workouts that will play as soon as you start your workout.

«We kept our focus on making these features as personal and easy to use as possible,» Blahnik said, «pushing the workout app further than it’s ever been.»

That framing, focused on simplicity, accessibility and personalization, is key to understanding Apple’s strategy. While other companies rush to launch full-blown AI fitness coaches, Apple is taking a more deliberate path: It’s building the infrastructure to handle your data and translate it into meaningful, real-time guidance.

Apple’s been here before with adding native sleep tracking to the Apple Watch. The company waited until it had a clinical reason and subsequently a trustworthy implementation with Sleep Apnea alerts, even while competitors had long offered basic sleep tracking features.

«We almost always start our features to be really welcoming and inclusive and simple to use. We think that there’s a really bright future for where this can go as well,» Blahnik told me.

Apple’s long game

Of course Apple will never tell us where its sights are set next, but you don’t have to be a rocket scientist to draw the connections of where this is all headed. 

«When we think about the future, all the ways with which we can push this feature to be even more personalized, we think its really, really exciting,» Blahnik noted.

Workout Buddy may seem lightweight now, but it proves that real time data analysis is already a possibility on the Apple Watch, and it can deliver them in a way that feels motivating and deeply personal. More importantly, it’s testing the waters. It’s accessible, friendly, and non-threatening; something even a beginner might be inclined to use.

It’s setting the stage for what could be next: an AI-powered coach that helps you make sense of all your data beyond just the Workout app to help motivate you and lead you to build healthier habits that will lead to measurable improvements. If Apple plays this right, the long game may actually pay off. Because building trust, delivering real insights and meeting people where they are is how you win the marathon.

Technologies

Let T-Mobile Pick Up the Tab. Get a Free iPhone 17 With a New Line

If you’ve been looking to add a new line or switch carriers, you can scoop up Apple’s latest flagship on T-Mobile’s dime.

Apple’s new iPhone 17 typically costs $830 for the 256GB configuration, or up to $1,030 for the 512GB configuration. However, T-Mobile isoffering it to customers for free if they meet certain qualifications. If you’ve been looking to trade in your old device or choose an eligible plan, now is a great time to nab this deal.

T-Mobile doesn’t mention a deadline for this deal’s end, but it’s best to act fast if you’ve been wanting the latest iPhone.

To get a free iPhone 17, you’ll need to switch to T-Mobile on an Experience Beyond or Experience More plan and open a new line. You can also choose a Better Value plan, but you must add at least three lines with that plan to get your phone. You can also add a new line on a qualifying plan to score the deal, so long as you also have an eligible device to trade in.

Buyers are still responsible for the $35 activation fee. You’ll get bill credits for 24 months that amount to your phone’s cost. Additionally, you can only get up to four devices with a new line on a qualifying plan.

Note that newer phones will net you more trade-in credits, but an iPhone 6 will net you at least $400 off. The iPhone 17 Pro is also free with a trade-in of an eligible device on an Experience Beyond plan. The iPhone 17 Pro Max is just over $4 per month right now, with the same qualifications.

We’ve also got a list of the best phone deals, if you’d like to shop around.

Why this deal matters

The iPhone 17 series is the latest in Apple’s ecosystem. These smartphones are made to work with Apple Intelligence, include faster chips, offer improved camera performance and show off Apple’s trademark gorgeous design. Starting at $830, they’re not the cheapest phones around, so carrier deals like this one are the best way to save some serious cash.

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How Team USA’s Olympic Skiers and Snowboarders Got an Edge From Google AI

Google engineers hit the slopes with Team USA’s skiers and snowboarders to build a custom AI training tool.

Team USA’s skiers and snowboarders are going home with some new hardware, including a few gold medals, from the 2026 Olympics. Along with the years of hard work that go into being an Olympic athlete, this year’s crew had an extra edge in their training thanks to a custom AI tool from Google Cloud.

US Ski and Snowboard, the governing body for the US national teams, oversees the training of the best skiers and snowboarders in the country to prepare them for big events, such as national championships and the Olympics. The organization partnered with Google Cloud to build an AI tool to offer more insight into how athletes are training and performing on the slopes.

Video review is a big part of winter sports training. A coach will literally stand on the sidelines recording an athlete’s run, then review the footage with them afterward to spot errors. But this process is somewhat dated, Anouk Patty, chief of sport at US Ski and Snowboard, told me. That’s where Google came in, bringing new AI-powered data insights to the training process.

Google Cloud engineers hit the slopes with the skiers and snowboarders to understand how to build an actually useful AI model for athletic training. They used video footage as the base of the currently unnamed AI tool. Gemini did a frame-by-frame analysis of the video, which was then fed into spatial intelligence models from Google DeepMind. Those models were able to take the 2D rendering of the athlete from the video and transform it into a 3D skeleton of an athlete as they contort and twist on runs. 

Final touches from Gemini help the AI tool analyze the physics in the pixels, according to Ravi Rajamani, global head of Google’s AI Blackbelt team. which worked on the project. Coaches and athletes told the engineers the specific metrics they wanted to track — speed, rotation, trajectory — and the Google engineers coded the model to make it easy to monitor them and compare between different videos. There’s also a chat interface to ask Gemini questions about performance.

«From just a video, we are actually able to recreate it in 3D, so you don’t need expensive equipment, [like] sensors, that get in the way of an athlete performing,» Rajamani said.

Coaches are undeniably the experts on the mountain, but the AI can act as a kind of gut check. The data can help confirm or deny what coaches are seeing and give them extra insight into the specifics of each athlete’s performance. It can catch things that humans would struggle to see with the naked eye or in poor video quality, like where an athlete was looking while doing a trick and the exact speed and angle of a rotation. 

«It’s data that they wouldn’t otherwise have,» Patty said. The 3D skeleton is especially helpful because it makes it easier to see movement obscured by the puffy jackets and pants athletes wear, she said. 

For elite athletes in skiing and snowboarding, making small adjustments can mean the difference between a gold medal and no medal at all. Technological advances in training are meant to help athletes get every available tool for improvement.

«You’re always trying to find that 1% that can make the difference for an athlete to get them on the podium or to win,» Patty said. It can also democratize coaching. «It’s a way for every coach who’s out there in a club working with young athletes to have that level of understanding of what an athlete should do that the national team athletes have.»

For Google, this purpose-built AI tool is «the tip of the iceberg,» Rajamani said. There are a lot of potential future use cases, including expanding the base model to be customized to other sports. It also lays the foundation for work in sports medicine, physical therapy, robotics and ergonomics — disciplines where understanding body positioning is important. But for now, there’s satisfaction in knowing the AI was built to actually help real athletes.

«This was not a case of tech engineers building something in the lab and handing it over,» Rajamani said. «This is a real-world problem that we are solving. For us, the motivation was building a tool that provides a true competitive advantage for our athletes.»

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Technologies

Virtual Boy Review: Nintendo’s Oddest Switch Accessory Yet Is an Immersive ’90s Museum

No one needs a Virtual Boy. But I always wanted one. And now it’s living with me at last.

On my desk is a Nintendo device that looks like equipment stolen from a cyberpunk optical shop. It’s big, it’s red and black, it sits on a tripod, it has an eyepiece, and it has a Nintendo Switch 2 nestled inside. Hello, Virtual Boy, you’re back.

Nintendo has made a lot of weird consoles over the years, but the Virtual Boy was the weirdest. And the shortest lived. Released in 1995 and discontinued a year later, it lived for a blink of an eye during my final year in college. I never really had time to consider buying one.

It would have been perfect for me, a Game Boy fan who was in love with the idea of VR even back then. Nintendo has been flirting with virtual reality in various forms for decades, and the Virtual Boy was the biggest swing. But it wasn’t VR at all, really. It was a 3D game console in red and black monochrome, a 3D Game Boy in tripod form.

I’m setting the stage because right now you can order a $100 Virtual Boy recreation that’s a big, strange Switch accessory. It’s staring at me now, taking up a lot of space. It’s too big to fit in a bag. It’s a tabletop console, really, and Nintendo has created this Virtual Boy viewer as a way to play a set of free-with-subscription games on the Switch and Switch 2.

Is it worth your money? I’d call it a museum-piece collectible, not a serious piece of gaming hardware. Still, my kid stuck his head in, played 3D Wario Land, and came out declaring it was really cool. He loves old retro games. But I don’t know how often he’ll pop his head back in.

Nintendo’s first stab at 3D now feels like a museum piece

For comparison, I pulled my old Nintendo 3DS XL out of the drawer where it had been tucked away and booted it up, marveling again that Nintendo actually made a glasses-free 3D game handheld once upon a time. The 3DS is a far more capable and advanced game system, but consider the Virtual Boy an ancient attempt to get there first. 

The Virtual Boy was a monochrome red-and-black LED display system, a tabletop-only device that was neither handheld nor TV-connected. The Nintendo Switch’s tabletop-style game modes feel like a bit of an evolutionary link to the Virtual Boy, so it’s poetic that the Switch pops into the new Virtual Boy to power the games and provide the display.

The plastic Virtual Boy is just an odd set of VR goggles for the Switch, but with a red filter on the lenses. Also, you can’t wear it. You keep your head stuck in it.

Awkward and easy to use

All the trappings on this recreation look like the old Virtual Boy but don’t work: You can see a simulated headphone jack, controller port, a sort of knob on top. I just unsnap the plastic case and slide the Switch in, carefully, and then snap it back over. That’s all it is.

To control it, you use the Switch controllers detached or another Switch-compatible controller. Launching the Virtual Boy app — free on the eShop, but you need a Switch Online Plus Expansion Pack account, which costs $50 a year, or $80 for a family membership — splits the Switch display into two smaller, distorted screens. In the Virtual Boy, it looks properly 3D. When I’m done playing, I pop the Switch back out.

As I said in my first hands-on, the big foam-covered eyepiece is more than wide enough for big glasses, and was fine to dip my face into. Getting a comfortable angle to stay playing for a while is another challenge. The Virtual Boy’s included tripod-like stand can adjust the angle, but not as wide as I’d like. I’m sort of hunched over while playing, which gives me a bit of pain. Leaning on the table with my controllers in hand helps.

The red-lensed front eyepiece can be removed, and a later software update will allow Virtual Boy games to be played in several color mixes beyond red and black. Also, you can unscrew an inner bracket to hold the Switch 2 and swap in an included Switch-sized bracket instead. The Switch Lite doesn’t work with the Virtual Boy, however.

The weirdness is my type of indie

All you get right now are seven of the 16 games Nintendo has promised to release for the Virtual Boy. Believe it or not, there were only 22 games ever released for this system. The 16 will include two that were never released before, which is a fun collector’s novelty. 

But what’s amazing to me now is that, sinking into these oddball retro games with their pixelated NES-slash-Game Boy aesthetics in red and black, they feel weirdly timely. The janky, oddball, almost-parallel-universe Nintendo vibe feels like the indie retro aesthetic that’s been big for a while now. After all these years, is the Virtual Boy now finally awesome?

Games like UFO 50 (a compilation of new indie games made to feel like an archive of ’80s games for a console that never was) and indie consoles like Panic Playdate (still my favorite black and white mini handheld, a home for all sorts of homebrew retro games) match my feeling diving into these Virtual Boy games and figuring them out.

Wario Land is probably the best: A side-scrolling Wario game with multiple depth levels, it gives me Game Boy Mario game vibes. Golf has multiple holes and an aiming system, and it’s relaxed and basic (and hard to perfect). 3D Tetris has you dropping blocks down a well to fill in layers, with a Tron-like puzzle feel. Red Alert’s wireframe 3D shooter design is like Star Fox, but boiled all the way down to simple vector lines. Galactic Pinball has several tables, and it’s some lovely, very old-school 3D Nintendo pinball fun. Teleroboxer is Punch-Out with robots, with a style that also reminds me of the early Switch game Arms. And The Mansion of Innsmouth is a creepy 3D dungeon-crawling game (in Japanese) where you try to get to exits before time runs out… or monsters get you.

The remaining games coming this year include Mario Tennis, another Tetris game, a wireframe 3D racer, a 3D reinvention of the original Mario Bros. game called Mario Clash and a 3D Space Invaders. By the end of Nintendo’s release schedule, a good chunk of Virtual Boy’s catalog will be there.

A novelty that’s niche as hell

Worth it? Again, if you love weird and retro, and are intrigued by lost Nintendo 3D games, then yes. But if you’re looking for cutting-edge, then no.

Keep in mind: You can buy a cheaper $25 cardboard set of goggles for the Switch that lets you play the Virtual Boy games, too (or use the old Labo VR goggles Nintendo made in 2019, if you have them). That’s a more sensible path. There are even unofficial emulators for Virtual Boy games on the Meta Quest and Apple Vision Pro. But who said the Virtual Boy was sensible?

A Nintendo game system that’s a big set of red goggles on a tripod is inherently absurd. And I welcome its weird footprint in my home, because that’s exactly who I am. But it’s also a testament to Nintendo’s perpetual interest in the bleeding edge of gaming. VR, glasses-free 3D, AR, modular consoles… Nintendo’s poking around the edges. 

Is the Virtual Boy a sign that Nintendo could make its own VR or AR game system again someday soon, or as an extension of the Switch 2? Who knows? Shigeru Miyamoto, Nintendo’s legendary video game designer, sounded intrigued and elusive about it when I asked him last year. But there’s never any real way to guess where Nintendo’s heading. The Virtual Boy is a museum-piece reminder of that.

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