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As Inflation From Trump’s Tariffs Looms Large, I’m Watching 11 Key Products for Inflation

Though the reality of tariff-driven inflation is arriving in earnest, the very worst of it might still be a ways off.

The question of how new tariffs will affect prices is more relevant than ever, with President Donald Trump punting another major deadline down the road and a new Consumer Price Index summary showing that the inflation rate was 2.7% in June, the biggest jump since February. It’s enough to get anyone concerned about affordability in the US, as if we all weren’t worrying about it already. However, the worst may still be yet to come, as the Aug. 1 deadline for the president’s steepest tariffs approaches in a matter of days. 

Amid those worries, I’ve been tracking prices every day for 11 key products likely to be hit by price increases from tariffs, and the picture I’ve painted so far is this: not much has changed, at least not yet. The winding road of tariff inflation still stretches before us into an uncertain future, and the threat of price hikes continues to cloud the horizon. As some economists recently told Vox, the upward trend in inflation is almost certain to continue if Trump’s tariffs remain at the levels being discussed.

To date, I’ve seen two noteworthy price increases, one for the Xbox Series X and the other for a popular budget-friendly 4K TV. Some other products have gone on sale for brief periods. Notably, other outlets have caught a number of major retailers hiking prices across the board, with CNBC finding some substantial inflation at Walmart specifically.

CNET Tariff Tracker Index

Above, you can check out a chart with the average price of the 11 products included in this piece over the course of 2025. This will help give you a sense of the overall price changes and fluctuations going on. Further down, you’ll be able to check out charts for each individual product being tracked. Based on the numbers so far, the average has gone up noticeably since the start of the year but this has been driven mostly by big shifts for a few products, as most price are still stable.

We’ll be updating this article regularly as prices change. It’s all in the name of helping you make sense of things so be sure to check back every so often. For more, check out CNET’s guide to whether you should wait to make big purchases or buy them now and get expert tips about how to prepare for a recession.

Methodology

We’re checking prices daily and will update the article and the relevant charts right away to reflect any changes. The following charts show a single bullet point for each month, with the most recent one labeled «Now» and showing the current price. For the past months, we’ve gone with what was the most common price for each item in the given month. 

In most cases, the price stats used in these graphs were pulled from Amazon using the historical price-tracker tool Keepa. For the iPhones, the prices come from Apple’s official materials and are based on the 128-gigabyte base model of the latest offering of the iPhone 16. For the Xbox Series X, the prices were sourced from Best Buy using the tool PriceTracker. If any of these products happen to be on sale at a given time, we’ll be sure to let you know and explain how those price drops differ from longer-term pricing trends that tariffs can cause.

The 11 products we’re tracking

Mostly what we’re tracking in this article are electronic devices and digital items that CNET covers in depth, like iPhones and affordable 4K TVs — along with a typical bag of coffee, a more humble product that isn’t produced in the US to any significant degree. 

The products featured were chosen for a few reasons: Some of them are popular and/or affordable representatives for major consumer tech categories, like smartphones, TVs and game consoles. Others are meant to represent things that consumers might buy more frequently, like printer ink or coffee beans. Some products were chosen over others because they are likely more susceptible to tariffs. Some of these products have been reviewed by CNET or have been featured in some of our best lists.

Below, we’ll get into more about each individual product, and stick around till the end for a rundown of some other products worth noting.

iPhone 16

The iPhone is the most popular smartphone brand in the US, so this was a clear priority for price tracking. The iPhone has also emerged as a major focal point for conversations about tariffs, given its popularity and its susceptibility to import taxes because of its overseas production, largely in China. Trump has reportedly been fixated on the idea that the iPhone can and should be manufactured in the US, an idea that experts have dismissed as a fantasy. Estimates have also suggested that a US-made iPhone would cost as much as $3,500.

Something to note about this graph: The price listed is the one you’ll see if you buy your phone through a major carrier. If you, say, buy direct from Apple or Best Buy without a carrier involved, you’ll be charged an extra $30, so in some places, you might see the list price of the standard iPhone 16 listed as $830.

Apple’s been taking a few steps to protect its prices in the face of these tariffs, flying in bulk shipments of product before they took effect and planning to move production for the US market from China to India. A new Reuters report found that a staggering 97% of iPhones imported from the latter country, March through May, were bound for the US. This latter move drew the anger of Trump again, threatening the company with a 25% tariff if they didn’t move production to the US, an idea CEO Tim Cook has repeatedly shot down in the past. This came after Trump gave a tariff exemption to electronic devices including smartphones, so the future of that move seems in doubt now.

Duracell AA batteries

A lot of the tech products in your home might boast a rechargeable energy source but individual batteries are still an everyday essential and I can tell you from experience that as soon as you forget about them, you’ll be needing to restock. The Duracell AAs we’re tracking are some of the bestselling batteries on Amazon.

Samsung DU7200 TV

Alongside smartphones, televisions are some of the most popular tech products out there, even if they’re an infrequent purchase. This particular product is a popular entry-level 4K TV and was CNET’s pick for best overall budget TV for 2025. Unlike a lot of tech products that have key supply lines in China, Samsung is a South Korean company, so it might have some measure of tariff resistance. 

After spending most of 2025 hovering around $400, this item has now seen some notable upticks on Amazon, most recently sitting around $450, a change that has stuck around long enough to seem permanent. This could potentially be in reaction to Trump’s announcement of 25% tariffs against South Korea.

Xbox Series X

Video game software and hardware are a market segment expected to be hit hard by the Trump tariffs. Microsoft’s Xbox is the first console brand to see price hikes — the company cited «market conditions» along with the rising cost of development. Most notably, this included an increase in the price of the flagship Xbox Series X, up from $500 to $600. Numerous Xbox accessories also were affected and the company also said that «certain» games will eventually see a price hike from $70 to $80.

Initially, we were tracking the price of the much more popular Nintendo Switch as a representative of the gaming market. Nintendo has not yet hiked the price of its handheld-console hybrid and stressed that the $450 price tag of the upcoming Switch 2 has not yet been inflated because of tariffs. Sony, meanwhile, has so far only increased prices on its PlayStation hardware in markets outside the US.

AirPods Pro 2

The latest iteration of Apple’s wildly popular true-wireless earbuds are here to represent the headphone market. Much to the chagrin of the audiophiles out there, a quick look at sales charts on Amazon shows you just how much the brand dominates all headphone sales. 

HP 962 CMY printer ink

This HP printer ink includes cyan, magenta and yellow all in one product and recently saw its price jump from around $72 — where it stayed for most of 2025 — to $80, which is around its highest price over the last five years. We will be keeping tabs to see if this is a long-term change or a brief uptick. 

This product replaced Overture PLA Filament for 3D printers in this piece, but we’re still tracking that item.

Anker 10,000-mAh, 30-watt power bank

Anker’s accessories are perennially popular in the tech space and the company has already announced that some of its products will get more expensive as a direct result of tariffs. This specific product has also been featured in some of CNET’s lists of the best portable chargers. 

Bose TV speaker

Soundbars have become important purchases, given the often iffy quality of the speakers built into TVs. While not the biggest or the best offering in the space, the Bose TV Speaker is one of the more affordable soundbar options out there, especially hailing from a brand as popular as Bose. 

Oral-B Pro 1000 electric toothbrush

They might be a lot more expensive than their traditional counterparts but electric toothbrushes remain a popular choice for consumers because of how well they get the job done. I know my dentist won’t let up on how much I need one. This particular Oral-B offering was CNET’s overall choice for the best electric toothbrush for 2025.

This product hasn’t seen its price budge one way or another most of the year, but while Prime Day might have come and gone, there’s still a $10 coupon listed on Amazon right now, letting you save a little bit of money for the time being.

Lenovo IdeaPad Flex 5i Chromebook

Lenovo is notable among the big laptop manufacturers for being a Chinese company making its products especially susceptible to Trump’s tariffs. For now, its price on Amazon has remained pretty much static, aside from some brief dips down to $480.

Starbucks Ground Coffee (28-ounce bag)

Coffee is included in this tracker because of its ubiquity —I’m certainly drinking too much of it these days —and because it’s uniquely susceptible to Trump’s tariff agenda. Famously, coffee beans can only be grown within a certain distance from Earth’s equator, a tropical span largely outside the US and known as the «Coffee Belt.» 

Hawaii is the only part of the US that can produce coffee beans, with data from USAFacts showing that 11.5 million pounds were harvested there in the 2022-23 season — little more than a drop in the mug, as the US consumed 282 times that amount of coffee during that period. Making matters worse, Hawaiian coffee production has declined in the past few years.

All that to say: Americans get almost all of their coffee from overseas, making it one of the most likely products to see price hikes from tariffs. While this particular bag of beans from Starbucks hasn’t seen its price budge for most of the year, in recent days it ticked up by less than a dollar on Amazon, which could be a sign of further increases to come.

Other products

As mentioned, we occasionally swap out products with different ones that undergo notable price shifts. Here are some things no longer featured above, but that we’re still keeping an eye on:

  • Nintendo Switch: The baseline handheld-console hybrid has held steady around $299 most places — including Amazon — since it released in 2017. Whether that price will be affected by tariffs or the release of the Switch 2 remains to be seen. This product was replaced above with the Xbox Series X.
  • Overture PLA 3D printer filament: This is a popular choice on Amazon for the material needed to run 3D printers. It has held steady around $15 on Amazon all year. This product was replaced above by the HP 962 printer ink.

Here are some products we also wanted to single out that haven’t been featured with a graph yet:

  • Razer Blade 18 (2025), 5070 Ti edition: The latest revision of Razer’s largest gaming laptop saw a $300 price bump recently, with the base model featured an RTX 5070 Ti graphics card now priced at $3,500 ahead of launch, compared to the $3,200 price announced in February. While Razer has stayed mum about the reasoning, it did previously suspend direct sales to the US as Trump’s tariff plans were ramping up in April.
  • Asus ROG Ally X: The premium version of Asus’s Steam Deck competitor handheld gaming PC recently saw a price hike from $799 to $899, coinciding with the announcement of the company’s upcoming Xbox-branded Ally handhelds.

Technologies

New iPhone 17 or Air on Your Radar? Get Ready for These Prices Today

The newest iPhone lineup drops today, but tariffs aren’t to blame for the premium price; that’s just Apple’s MO.

As the newest iPhones hit the shelves today, the Apple faithful can count their blessings that they aren’t paying more for the new phones. iPhones have never been cheap, but it was pretty clear when the prices for the new iPhone 17 lineup were revealed at Apple’s fall iPhone event earlier this month that they could have gotten worse, considering the year of tariffs and other economic turmoil.

CNET senior editor James Bricknell wasn’t surprised by the iPhone prices.

«Given the tariffs and all the other stuff that’s happened in the past year, the prices are good,» he said. «They match what you would expect in terms of inflation rather than the leap I was expecting.»

Apple unveiled three models during the event: the iPhone 17, the iPhone Air and the iPhone 17 Pro. That’s right — the skinny new iPhone Air doesn’t have «17» in its name. The full lineup also includes the low-end iPhone 16E, released earlier this year.

iPhone 16E, from $599

CNET Managing Editor Patrick Holland reviewed the iPhone 16E, which is Apple’s most affordable iPhone, and noted that some compromises had to be made to get the price down. There’s no Dynamic Island cutout for one thing, and it only comes in black and white.

iPhone 17, from $799

The standard iPhone 17 has some small upgrades over past models, namely a new chip, a brighter and sharper screen, better cameras and an improved selfie camera. With the introduction of the super-thin iPhone Air, this phone is now Apple’s entry-level flagship.

iPhone Air, from $999

The new iPhone Air made headlines for its slim shape, weighing in at just 165 grams. Apple called the Air the «most power-efficient iPhone we have ever made» and says it has all-day battery life. It clocks in at just under $1,000 as its starting price.

iPhone 17 Pro, from $1,099

The priciest iPhones are the iPhone 17 Pro and Pro Max, which pack a range of camera upgrades plus a new orange color. While the iPhone 16 Pro was slightly cheaper at a $999 starting price last year, CNET Editor-at-Large Andrew Lanxon notes, «It’s now got double the storage and actually costs the same as the equivalent 256GB iPhone 16 Pro.»

If you’re rolling in cash, the iPhone 17 Pro Max with 2TB of storage will happily take more of your money. It’s priced at $1,999. 

How to order the new iPhone

Sold on the new iPhone lineup? Preorders begin on Friday, and launch day is Sept. 19.

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Technologies

Skip Your Weekend Plans and Play Hades, Now Back on Xbox Game Pass

Game Pass subscribers can also play the Call of Duty: Black Ops 7 early access open beta starting Oct. 2.

The god-like rogue-like dungeon crawler game Hades is one of the most popular games in recent memory — and one of my personal all-time favorite games. The gameplay feels smooth, it’s easily replayable and the game’s writing is full of heart and emotion. Game developer Supergiant Games is gearing up to release Hades 2 soon but if you missed playing the original — or want to replay it — you can on Xbox Game Pass now.

Xbox Game Pass Ultimate, a CNET Editors’ Choice award pick, offers hundreds of games you can play on your Xbox Series X, Xbox Series S, Xbox One, Amazon Fire TV, smart TV and PC or mobile device for $20 a month. A subscription gives you access to an extensive library of games, with new ones, like Clair Obscur: Expedition 33, added monthly, plus other benefits such as online multiplayer and deals on non-Game Pass titles.


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Here are the games Game Pass subscribers can play soon. You can also check out the games Microsoft added to the service in early September, including Hollow Knight: Silksong.


Call of Duty: Modern Warfare 3

Xbox Game Pass Standard subscribers can play starting Sept. 17.

This rebooted first-person shooter comes to Game Pass Standard subscribers more than a  year after Game Pass Ultimate subscribers could play it. You can continue the story of Call of Duty: Modern Warfare 2 as you and a team of special forces members try to track down an ultranationalist terrorist. You can also take on hordes of the undead in the zombies gameplay mode or challenge your friends in multiplayer mode. With the Carry Forward feature, you can transfer much of your content and weapons progressions from Modern Warfare 2 to this game. 


For the King 2

Xbox Game Pass Standard subscribers can play starting Sept. 17.

Get ready for this turn-based roguelite tabletop RPG — try to say that five times fast. You and up to three others will work to overthrow the tyrannical Queen Rosomon and bring an end to her oppressive reign. You’ll encounter enemies and friends in lush forests, lava-filled wastelands and Merling-filled tropical seas. 


Overthrown (Game preview)

Xbox Game Pass Standard subscribers can play starting Sept. 17.

Build and manage your kingdom as a monarch with a magical crown in this city-builder game. Be prepared to defend your home at a moment’s notice. Farm the land, build structures needed to survive and protect your citizens from mutants and bandits to keep your people happy. 

Game Pass Ultimate subscribers could play this game in January and Game Pass Standard subscribers can get in on the fun, too.


Deep Rock Galactic: Survivor

Xbox Game Pass Ultimate and PC Game Pass subscribers can play starting Sept. 17.

If you played Vampire Survivors, you should give this game a try. It’s another auto-shooter game where your character automatically shoots at enemies, and you have to avoid attacks while also mining minerals from the alien world Planet Hoxxes. And really, you play a dwarf miner in space, need I say more? 


Frostpunk 2

Xbox Game Pass Ultimate subscribers can play starting Sept. 18.

Game Pass Ultimate subscribers could play this game on PC in 2024, and now Microsoft is bringing this game to console and Xbox Cloud Gaming (beta).

This city-building survival game asks you to make the tough decisions needed to ensure your community survives in an arctic apocalypse. Set 30 years after the events of the award-winning Frostpunk, you play as the Steward, who takes control of the city after the Captain — the original game’s player character — dies. The city is struggling with overpopulation plus food and coal shortages, among other issues. It’s up to you to build shelter and provide enough food for everyone while dealing with the factions vying for power. 


Wobbly Life

Xbox Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play starting Sept. 18.

Get ready to explore this silly, vibrant, open-world physics sandbox game with your friends or on your own. The world is filled with minigames, missions, secrets, collectibles and tons of clothing options to find and unlock. Plus, there are almost 100 vehicles you can use as part of jobs or that you can just crash for the fun of it. It’s up to you.


Hades

Xbox Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play starting Sept. 19.

If I were stuck on an island and could only play five games, Hades would be one of them. It’s an engaging roguelike game with tons of ways to overcome your enemies, but the real star of the game is the touching story about relationships and forgiveness. There’s a reason it made history as the first (and so far only) game to win a Hugo Award — an accolade usually given to science fiction and fantasy literary works, but that created a special category for video games in 2021.


Endless Legend 2 (Game preview)

Xbox Game Pass Ultimate and PC Game Pass subscribers can play starting on Sept. 22.

Lead your faction to build a great empire that can crush your enemies in this fantasy strategy game. You can play as warriors descended from the stars, cursed knights or hive-minded beasts, but know that each faction has its strengths, weaknesses and unique philosophies that can influence the rest of the game. And fending off enemies is just one challenge in this game. You’ll have to adapt to the changing environment as well. Will you expand as the tides reveal new treasures, or focus on improving your defenses?


Sworn

Xbox Game Pass Ultimate and PC Game Pass subscribers can play starting Sept. 23.

Arthur and his Knights of the Roundtable have been corrupted in this roguelike game and it’s up to you to bring them down. This game supports up to four-player co-op action and players’ strengths can be combined in surprising ways to become worthy knights.


Peppa Pig: World Adventures

Xbox Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play starting Sept. 25.

Make a pizza in Italy, climb the Eiffel Tower and explore more places with your friends and family in this Peppa Pig game. You can meet characters, build your perfect house and go on adventures across the world with Peppa and others.


Visions of Mana

Xbox Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play starting Sept. 25.

Square Enix’s latest game in the Mana series follows Val and his childhood friend Hinna as they go on a journey to the legendary Mana Tree. You’ll encounter adorable yet ferocious creatures, use the powers of Elementals in battles and explore a vast semi-open world on your adventure. 


Lara Croft and the Guardian of Light

Xbox Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play starting Sept. 30.

Lara Croft is back in this action-adventure game as she attempts to find the Mirror of Smoke. Along the way, she encounters a Mayan tribesman named Totec who has unique weapons and skills to help Lara on her quest. This game has the classic Tomb Raider gameplay elements like exploration, platforming and puzzle solving.


Call of Duty: Black Ops 7 Early Access Open Beta

Xbox Game Pass Ultimate and PC Game Pass subscribers can play between Oct. 2 and 7.

Fight it out in new 6v6 multiplayer maps, master an arsenal of new weapons and experience the next Call of Duty game before everyone else in the open beta of Black Ops 7. Early access to the beta launches at 1 p.m. ET/10 a.m. PT Oct. 2 and will last 72 hours. Then, the open beta launches at 1 p.m. ET/10 a.m. PT  Oct. 5 before concluding Oct. 8. 


Sopa — Tale of the Stolen Potato

Xbox Game Pass Ultimate and PC Game Pass subscribers can play starting Oct. 7.

Miho goes to the pantry to grab a potato for his grandmother’s soup when he lands in a fantastical land. Now he has to find his way back home by following in the footsteps of a mysterious traveler from long ago. You’ll meet quirky characters, gather exotic ingredients and take in vibrant environments in this world of magical realism inspired by Latin America.


More games on Game Pass Core

Xbox Game Pass Core is the cheapest subscription tier ($10 a month) and gives people access to a handful of games. Microsoft occasionally adds games to this tier and on Oct. 1, the company is bringing these games to the service.

Games leaving Game Pass on Sept. 30

While Microsoft is adding those games to Xbox Game Pass, the company is also removing a few games from the service on Sept. 30. You’ll have to buy these games separately after that date.

For more on Xbox, discover other games available on Game Pass now, read our hands-on review of the gaming service and learn which Game Pass plan is right for you. You can also check out what to know about upcoming Xbox game price hikes.

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Technologies

iPhone 17 Pro Max Specs vs. Galaxy S25 Ultra: Premium Phones Face Off

The battle of the biggest, baddest phones from Apple and Samsung.

Apple unveiled its new iPhone 17 lineup at its «awe dropping» event, and at the top of that list is, unsurprisingly, the iPhone 17 Pro Max. Now the most advanced iOS handset is going up against the top Android phones, and chief among them is the Samsung Galaxy S25 Ultra. 

Both phones live up to their names, with nearly 7-inch screens, advanced cameras and the most powerful specs to date. While they have a lot in common, they follow slightly different approaches for assembling the most premium phone on the market.

Here’s how the iPhone 17 Pro Max specs match up to the Samsung Galaxy S25 Ultra.

Looking to preorder the iPhone 17 Pro Max? Check out our preorder guide to learn if you can get it free and other great deals.

Want to buy the Samsung Galaxy S25 Ultra? Find out which carriers and retailers have the best deals on Samsung’s slim phone.


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iPhone 17 Pro Max vs. Samsung Galaxy S25 Ultra price comparison

  • iPhone 17 Pro Max (256GB of storage): $1,199
  • Samsung Galaxy S25 Ultra (256GB of storage): $1,299

The iPhone 17 Pro Max is $100 cheaper than the Galaxy S25 Ultra, which has been the same price gap between these phones in prior years. Samsung’s phone does have a notable hardware extra in its S Pen stylus (stored within the handset), but it’s also far more likely to go on sale than Apple’s big handset, assuming prior years’ trends continue.

iPhone 17 Pro Max vs. Samsung Galaxy S25 Ultra design and displays

  • iPhone 17 Pro Max: Heat-dispersing focus — this year’s Pro Max reverts to an aluminum frame and introduces a vapor chamber to better vent heat.
  • Samsung Galaxy S25 Ultra: Best screen yet — the display’s new anti-reflective coating on the Ultra may be its best feature.

These are the biggest and densest phones beyond foldables, so they stack up pretty comparably, at least on the outside. 

The iPhone 17 Pro Max has a 6.9-inch OLED display, while the Galaxy S25 Ultra has a 6.8-inch screen (both have 1-120Hz variable refresh rates) — and back in January when the latter was released, CNET Managing Editor Patrick Holland called «the best I’ve seen» on a phone thanks to its new anti-reflective coating that makes the phone more usable under direct light along with 2,600-nit top brightness. For its part, the iPhone 17 Pro Max is easier to see in daylight with its 3,000-nit maximum brightness (up from 2,000 nits in last year’s iPhones).

Samsung’s phone is slightly lighter at 218 grams thanks to its titanium frame, which is potentially more durable than the aluminum frame on Apple’s premium phone (which is heavier at 233 grams). 

But interestingly enough, it seems Apple reverted from the titanium frame on the iPhone 16 Pro Max back to aluminum in its new top-tier phone in favor of better thermal regulation. To handle heat even better, the iPhone 17 Pro Max has a vapor chamber filled with deionized water sitting over the CPU and other chips to disperse heat away from the silicon. The S25 Ultra has its own vapor chamber (40% larger than its predecessor’s, Samsung said).

The S25 Ultra also has the advantage of its own stylus that tucks into a dedicated slot on the underside of the phone — but unfortunately, it’s not as smart as the S Pen of previous S-series Ultra models. Samsung took out the remote Bluetooth controls, which the company said were only used by barely 1% of Ultra owners, but it’s still disappointing to see tech revert.

Like all iPhones since last year’s models, the iPhone 17 Pro Max does have a Camera Control button on its right side that’s explicitly used to launch the Camera app, take photos and tweak settings while shooting. The button can also be used to activate Visual Intelligence which let’s you do a Google image search or prompt for ChatGPT using what the camera is pointed at.

Comparing iPhone 17 Pro Max and Samsung Galaxy S25 Ultra cameras

  • iPhone 17 Pro Max: Nearly all cameras now sharper — everything but the main camera got a megapixel upgrade. 
  • Samsung Galaxy S25 Ultra: Better ultrawide camera — the 50-megapixel ultrawide captures more light and detail.

From the outside, not much looks different with either phone’s array of cameras compared to their predecessors, though the iPhone 17 Pro Max’s rear camera bump has been extended across the width of the phone. But the big changes are packed inside that «plateau,» as Apple calls it, with improvements to nearly all of its cameras.

The iPhone 17 Pro Max’s 48-megapixel main and ultrawide cameras are largely untouched, but the telephoto camera is now also 48 megapixels (up from 12 megapixels in last year’s Pro Max). All three are «dual fusion» cameras that can zoom in twice at 12-megapixel resolution using sensor cropping; this effectively means the telephoto can go to the equivalent of 8x optical zoom, or up to 40x digital (up from 25x). 

The big upgrade for selfie lovers: the front-facing camera is now 18 megapixels (up from 12 megapixels in last year’s model), which is nice but less important than the larger sensor behind the lens. It’s square in shape, which allows users to switch between taking selfies in either horizontal or vertical orientation without rotating their phone. It also enables Center Stage, the video chat feature that first debuted on iPad Pro and Mac devices that keeps the focus on the user even if they move around and can adjust the orientation if more people enter the frame.

The Galaxy S25 Ultra retains its four rear camera setup, fronted by an impressive 200-megapixel main shooter. But it’s the 50-megapixel ultrawide camera (up from 12 megapixels in the S24 Ultra) that delighted CNET reviewer Holland, who felt the larger sensor afforded crisper shots with more light in both very wide and close-up macro shots. The phone also has a 10-megapixel 3x optical zoom paired with a 50-megapixel 5x optical zoom for different levels of telephoto shots, topping out at 100x «Space Zoom.»

Both phones have dueling AI-assisted tools for video. The iPhone 17 Pro Max has the Audio Mix feature introduced in its predecessor that isolates desired audio sources — like subjects talking — and cancels other ambient noise. The Galaxy S25 Ultra has its own tool, Audio Eraser, which trims away wind, music, street noise or other disturbances. As a last difference, the Galaxy S25 Ultra can shoot footage in 8K while the iPhone 17 Pro Max tops out at 4K video.

iPhone 17 Pro Max vs. Samsung Galaxy S25 Ultra specs compared

  • iPhone 17 Pro Max: Better specs, bigger battery — the Pro Max gets a new chip, better performance and longer battery life.
  • Samsung Galaxy S25 Ultra: Great performance — the S25 Ultra boasts better performance than any other phone we’d tested.

Both phones exist at the absolute top of their lineups, and are both in the running for the most powerful phone on the market anywhere in the world. Unsurprisingly, they’re pretty competitive with each other in terms of specs and performance, with each edging out the other in specific ways.

The iPhone 17 Pro Max packs a new A19 Pro chip that, combined with the improved heat management, results in 40% better sustained performance compared to last year’s Pro Max, Apple said during the new phone’s launch presentation. Apple has continued not to state how much RAM the phone packs (conventional wisdom suggests at least 8GB to run AI features).

The iPhone 17 Pro Max comes with configuration tiers for 256GB, 512GB, 1TB and the new 2TB option. That max storage does push the iPhone 17 Pro Max’s overall price to around $2,000. Apple also doesn’t release exact battery capacity, but did suggest the Pro Max has an even bigger one this year. In CNET’s battery tests the iPhone 17 Pro Max scored better than any phone we’ve tested, including the Galaxy S25 Ultra.The iPhone 17 Pro Max has a top wired charging speed of 40 watts or wireless at 30 watts, along with built-in MagSafe magnetic attachment capability.

The Samsung Galaxy S25 Ultra packs a Samsung-customized Snapdragon 8 Elite chip and 12GB of RAM, both of which enable more on-device AI that runs smoother than the hybrid and cloud AI tools used in prior Galaxy Ultra models. In benchmark tests, the Galaxy S25 Ultra outperformed other leading smartphones, including the OnePlus 13 and last year’s iPhone 16 Pro, but we’ll have to wait for our tests on the iPhone 17 Pro Max to truly compare both. Samsung’s premium phone has 256GB, 512GB and 1TB storage options.

The Galaxy S25 Ultra has a 5,000mAh battery, 45-watt maximum wired charging and Qi2 wireless charging up to 15 watts, though it doesn’t support magnetic attachments (unless you get a case with built-in magnets).

Of course, both phones have their own suites of generative AI technology. Apple quietly didn’t introduce any new features this year, relying on the Apple Intelligence suite of assistive tech that debuted with last year’s iPhone 16 series. Samsung’s phone has its own suite of Galaxy AI features, like answering requests with info from apps and Google’s Circle to Search feature that can now recognize audio in videos and social media posts (or even tunes you hum yourself, supposedly).

iPhone 17 Pro Max vs. Samsung Galaxy S25 Ultra

Apple iPhone 17 Pro Max Samsung Galaxy S25 Ultra
Display size, tech, resolution, refresh rate, brightness 6.9-inch OLED; 2,868 x 1,320 pixel resolution; 1-120Hz variable refresh rate 6.8-inch AMOLED; 3,120×1,440 pixels; 1-120Hz adaptive refresh rate
Pixel density 460ppi 501ppi
Dimensions (inches) 6.43 x 3.07 x 0.34 in 6.41 x 3.06 x 0.32 in.
Dimensions (millimeters) 163.4 x 78.0 x 8.75 mm 162.8 x 77.6 x 8.2 mm
Weight (grams, ounces) 233g (8.22 oz) 218g (7.69 oz.)
Mobile software iOS 26 Android 15
Camera 48-megapixel (wide) 48-megapixel (ultrawide) 48-megapixel (4x, 8x telephoto) 200-megapixel (wide), 50-megapixel (ultrawide), 10-megapixel (3x telephoto), 50-megapixel (5x telephoto)
Front-facing camera 18-megapixel 12-megapixel
Video capture 4K 8K
Processor Apple A19 Pro Qualcomm Snapdragon 8 Elite for Galaxy
RAM/storage RAM N/A + 256GB, 512GB, 1TB, 2TB 12GB RAM + 256GB, 512GB, 1TB
Expandable storage None None
Battery Up to 39 hours video playback; up to 35 hours video playback (streamed). 5,000 mAh
Fingerprint sensor None (Face ID) Under display
Connector USB-C USB-C
Headphone jack None None
Special features Apple N1 wireless networking chip (Wi-Fi 7 (802.11be) with 2×2 MIMO), Bluetooth 6, Thread. Action button. Camera Control button. Dynamic Island. Apple Intelligence. Visual Intelligence. Dual eSIM. ProRes Raw video recording. Genlock video support. 1 to 3,000 nits brightness display range. IP68 resistance. Colors: silver, cosmic orange, deep blue. Fast charge up to 50% in 20 minutes using 40W adapter or higher via charging cable. Fast charge up to 50% in 30 minutes using 30W adapter or higher via MagSafe Charger. Titanium frame, 2,600-nit peak brightness; 7 years of OS and security updates; 5G (mmWave); IP68 water and dust resistance; wireless PowerShare to charge other devices; integrated S Pen; UWB for finding other devices; 45W wired charging (charger not included); Galaxy AI; Wi-Fi 7; Gorilla Glass Armor cover glass; ultrawideband
US price off-contract $1,199 (256GB) $1,300 (256GB)
UK price £1,199 (256GB) £1,249 (256GB)
Australia price AU$2,199 (256GB) AU$2,149 (256GB)

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