Technologies
Trump’s Tariffs Explained as the Biggest Deadline Gets Delayed Several Weeks
The pause on the biggest of Trump’s tariffs won’t pass this week, as planned, but the problems they present still loom large.

President Donald Trump’s second term economic plan can be summed up in one word: tariffs. As his barrage of import taxes went into overdrive in recent months, markets trembled and business leaders sounded alarms about the economic damage they would cause. In response to the initial chaos after «Liberation Day» in April, the heaviest of Trump’s tariffs were paused for 90 days, which would’ve passed this week, but has been extended through Aug. 1.
Despite the near-constant uncertainties, Trump has continued to barrel forward with his plans, doubling the tariffs on steel and aluminum imports and announcing a new deal that would see the rate against China increase to 55% — all of which will likely impact your cost of living. Trump hyped up another trade deal on July 2, this time with Vietnam, that still leaves the import tax rate at a historically high 20%.
That all came after Trump’s plans hit their biggest roadblock yet in court, when late last month the US Court of International Trade ruled that Trump had overstepped his authority when he imposed tariffs. This ruling was eventually stayed but the fight is likely to see a final ruling from the Supreme Court. All the while, major US companies like Apple and Walmart have butted heads with the Administration over their reactions to the tariffs and blunt honesty about how they’ll make affording things harder for consumers.
Amid all this noise, you might still be wondering: What exactly are tariffs and what will they mean for me?
The short answer: Expect to pay more for at least some goods and services. For the long answer, keep reading, and for more, check out CNET’s price tracker for 11 popular and tariff-vulnerable products.
What are tariffs?
Put simply, a tariff is a tax on the cost of importing or exporting goods by a particular country. So, for example, a «60% tariff» on Chinese imports would be a 60% tax on the price of importing, say, computer components from China.
Trump has been fixated on imports as the centerpiece of his economic plans, often claiming that the money collected from taxes on imported goods would help finance other parts of his agenda. The US imports $3 trillion worth of goods from other countries annually.
The president has also, more recently, shown a particular fixation on trade deficits, claiming that the US having a trade deficit with any country means that country is ripping the US off. This is a flawed understanding of the matter, as a lot of economists have said, deficits are often a simple case of resource realities: Wealthy nations like the US buy specific things from nations that have them, while those nations in turn may not be wealthy enough to buy much of anything from the US.
While Trump deployed tariffs in his first term, notably against China, he ramped up his plans more significantly for the 2024 campaign, promising 60% tariffs against China and a universal 20% tariff on all imports into the US. Now, tariffs against China are more than double that amount and a universal tariff on all exports is a reality.
«Tariffs are the greatest thing ever invented,» Trump said at a campaign stop in Michigan last year. At one point, he called himself «Tariff Man» in a post on Truth Social.
Who pays the cost of tariffs?
Trump repeatedly claimed, before and immediately after returning to the White House, that the country of origin for an imported good pays the cost of the tariffs and that Americans would not see any price increases from them. However, as economists and fact-checkers stressed, this is not the case.
The companies importing the tariffed goods — American companies or organizations in this case — pay the higher costs. To compensate, companies can raise their prices or absorb the additional costs themselves.
So, who ends up paying the price for tariffs? In the end, usually you, the consumer. For instance, a universal tariff on goods from Canada would increase Canadian lumber prices, which would have the knock-on effect of making construction and home renovations more expensive for US consumers. While it is possible for a company to absorb the costs of tariffs without increasing prices, this is not at all likely, at least for now.
Speaking with CNET, Ryan Reith, vice president of International Data’s worldwide mobile device tracking programs, explained that price hikes from tariffs, especially on technology and hardware, are inevitable in the short term. He estimated that the full amount imposed on imports by Trump’s tariffs would be passed on to consumers, which he called the «cost pass-through.» Any potential efforts for companies to absorb the new costs themselves would come in the future, once they have a better understanding of the tariffs, if at all.
Which Trump tariffs have gone into effect?
Following Trump’s «Liberation Day» announcements on April 2, the following tariffs are in effect:
- A 50% tariff on all steel and aluminum imports, doubled from 25% as of June 4.
- A 30% tariff on all Chinese imports until the new deal touted by Trump takes effect, after which it will purportedly go up to 55%. China, being a major focus of Trump’s trade agenda, this rate has had a rate notably higher than others and has steadily increased as Beijing returned fire with tariffs of its own, peaking at 145% before trade talks commenced.
- 25% tariffs on imports from Canada and Mexico are not covered under the 2018 USMCA trade agreement brokered during Trump’s first term. The deal covers roughly half of all imports from Canada and about a third of those from Mexico, so the rest are subject to the new tariffs. Energy imports not covered by USMCA will be taxed at only 10%.
- A 25% tariff on all foreign-made cars and auto parts.
- A sweeping overall 10% tariff on all imported goods.
For certain countries that Trump said were more responsible for the US trade deficit, Trump imposed what he called «reciprocal» tariffs that exceed the 10% level: 20% for the 27 nations that make up the European Union, 26% for India, 24% for Japan and so on. These were meant to take effect on April 9 but were delayed by 90 days due to historic stock market volatility, which makes the new effective date July 9.
— Rapid Response 47 (@RapidResponse47) April 2, 2025
Trump’s claim that these reciprocal tariffs are based on high tariffs imposed against the US by the targeted countries has drawn intense pushback from experts and economists, who have argued that some of these numbers are false or potentially inflated. For example, the above chart says a 39% tariff from the EU, despite its average tariff for US goods being around 3%. Some of the tariffs are against places that are not countries but tiny territories of other nations. The Heard and McDonald Islands, for example, are uninhabited. We’ll dig into the confusion around these calculations below.
Notably, that minimum 10% tariff will not be on top of those steel, aluminum and auto tariffs. Canada and Mexico were also spared from the 10% minimum additional tariff imposed on all countries the US trades with.
On April 11, the administration said smartphones, laptops and other consumer electronics, along with flat panel displays, memory chips and semiconductors, were exempt from reciprocal tariffs. But it wasn’t clear whether that would remain the case or whether such products might face different fees later.
How were the Trump reciprocal tariffs calculated?
The numbers released by the Trump administration for its barrage of «reciprocal» tariffs led to widespread confusion among experts. Trump’s own claim that these new rates were derived by halving the tariffs already imposed against the US by certain countries was widely disputed, with critics noting that some of the numbers listed for certain countries were much higher than the actual rates and some countries had tariff rates listed despite not specifically having tariffs against the US at all.
In a post to X that spread fast across social media, finance journalist James Surowiecki said that the new reciprocal rates appeared to have been reached by taking the trade deficit the US has with each country and dividing it by the amount the country exports to the US. This, he explained, consistently produced the reciprocal tariff percentages revealed by the White House across the board.
Just figured out where these fake tariff rates come from. They didn’t actually calculate tariff rates + non-tariff barriers, as they say they did. Instead, for every country, they just took our trade deficit with that country and divided it by the country’s exports to us.
So we… https://t.co/PBjF8xmcuv— James Surowiecki (@JamesSurowiecki) April 2, 2025
«What extraordinary nonsense this is,» Surowiecki wrote about the finding.
The White House later attempted to debunk this idea, releasing what it claimed was the real formula, though it was quickly determined that this formula was arguably just a more complex version of the one Surowiecki deduced.
What will the Trump tariffs do to prices?
In short: Prices are almost certainly going up, if not now, then eventually. That is, if the products even make it to US shelves at all, as some tariffs will simply be too high for companies to bother dealing with.
While the effects of a lot of tariffs might not be felt straight away, some potential real-world examples have already emerged. Microsoft has increased prices across the board for its Xbox gaming brand, with its flagship Xbox Series X console jumping 20% from $500 to $600. Elsewhere, Kent International, one of the main suppliers of bicycles to Walmart, announced that it would be stopping imports from China, which account for 90% of its stock.
Speaking about Trump’s tariff plans just before they were announced, White House trade adviser Peter Navarro said that they would generate $6 trillion in revenue over the next decade. Given that tariffs are most often paid by consumers, CNN characterized this as potentially «the largest tax hike in US history.» New estimates from the Yale Budget Lab, cited by Axios, predict that Trump’s new tariffs will cause a 2.3% increase in inflation throughout 2025. This translates to about a $3,800 increase in expenses for the average American household.
Reith, the IDC analyst, told CNET that Chinese-based tech companies, like PC makers Acer, Asus and Lenovo, have «100% exposure» to these import taxes as they currently stand, with products like phones and computers the most likely to take a hit. He also said that the companies best positioned to weather the tariff impacts are those that have moved some of their operations out of China to places like India, Thailand and Vietnam, singling out the likes of Apple, Dell and HP. Samsung, based in South Korea, is also likely to avoid the full force of Trump’s tariffs.
In an effort to minimize its tariff vulnerability, Apple has begun to move the production of goods for the US market from China to India.
Will tariffs impact prices immediately?
In the short term — the first days or weeks after a tariff takes effect — maybe not. There are still a lot of products in the US imported pre-tariffs and on store shelves, meaning the businesses don’t need a price hike to recoup import taxes. Once new products need to be brought in from overseas, that’s when you’ll see prices start to climb because of tariffs or you’ll see them become unavailable.
That uncertainty has made consumers anxious. CNET’s survey revealed that about 38% of shoppers feel pressured to make certain purchases before tariffs make them more expensive. About 10% say they have already made certain purchases in hopes of getting them in before the price hikes, while 27% said they have delayed purchases for products that cost more than $500. Generally, this worry is the most acute concerning smartphones, laptops and home appliances.
Mark Cuban, the billionaire businessman and Trump critic, voiced concerns about when to buy certain things in a post on Bluesky just after Trump’s «Liberation Day» announcements. In it, he suggested that consumers might want to stock up on certain items before tariff inflation hits.
«It’s not a bad idea to go to the local Walmart or big box retailer and buy lots of consumables now,» Cuban wrote. «From toothpaste to soap, anything you can find storage space for, buy before they have to replenish inventory. Even if it’s made in the USA, they will jack up the price and blame it on tariffs.»
CNET’s Money team recommends that before you make any purchase, especially a high-ticket item, be sure that the expenditure fits within your budget and your spending plans. Buying something you can’t afford now because it might be less affordable later can be burdensome, to say the least.
What is the goal of the White House tariff plan?
The typical goal behind tariffs is to discourage consumers and businesses from buying the tariffed, foreign-sourced goods and encourage them to buy domestically produced goods instead. When implemented in the right way, tariffs are generally seen as a useful way to protect domestic industries.
One of the stated intentions for Trump’s tariffs is along those lines: to restore American manufacturing and production. However, the White House also claims to be having negotiations with numerous countries looking for tariff exemptions, and some officials have also floated the idea that the tariffs will help finance Trump’s tax cuts.
You don’t have to think about those goals for too long before you realize that they’re contradictory: If manufacturing moves to the US or if a bunch of countries are exempt from tariffs, then tariffs aren’t actually being collected and can’t be used to finance anything. This and many other points have led a lot of economists to allege that Trump’s plans are misguided.
In terms of returning — or «reshoring» — manufacturing in the US, tariffs are a better tool for protecting industries that already exist because importers can fall back on them right away. Building up the factories and plants needed for this in the US could take years, leaving Americans to suffer under higher prices in the interim.
That problem is worsened by the fact that the materials needed to build those factories will also be tariffed, making the costs of «reshoring» production in the US too heavy for companies to stomach. These issues, and the general instability of American economic policies under Trump, are part of why experts warn that Trump’s tariffs could have the opposite effect: keeping manufacturing out of the US and leaving consumers stuck with inflated prices. Any factories that do get built in the US because of tariffs also have a high chance of being automated, canceling out a lot of job creation potential. To give you one real-world example of this: When warning customers of future price hikes, toy maker Mattel also noted that it had no plans to move manufacturing to the US.
Trump has reportedly been fixated on the notion that Apple’s iPhone — the most popular smartphone in the US market — can be manufactured entirely in the US. This has been broadly dismissed by experts, for a lot of the same reasons mentioned above, but also because an American-made iPhone could cost upward of $3,500. One report from 404 Media dubbed the idea «a pure fantasy.» The overall sophistication and breadth of China’s manufacturing sector have also been cited, with CEO Tim Cook stating in 2017 that the US lacks the number of tooling engineers to make its products.
For more, see how tariffs might raise the prices of Apple products and find some expert tips for saving money.
Technologies
I Accidentally Learned Just How Durable the Galaxy Z Flip 7 Is
Commentary: Samsung’s Galaxy Z Flip 7 comes with a welcome overhaul to its design. And I can definitely vouch for the new phone’s sturdiness.

If you’re concerned about how durable Samsung’s foldable phones can be, I’m here to tell you not to worry. And that’s especially true when it comes to the new Galaxy Z Flip 7.
After less than six hours with the Galaxy Z Flip 7, I accidentally performed my own informal drop test. At a catered affair in Brooklyn, I walked outside to get a view of the waterfront, and when I pulled the Z Flip 7 out of my pocket, I fumbled it. I watched helplessly as Samsung’s newest foldable phone fell to the ground. The noise it made when it clacked against the concrete caused everyone around to look at me with a knowing, sympathetic expression that said, «Aw, that’s a shame. Your phone is toast.»
Have you ever dropped your phone? There’s that Schrödinger’s cat-like moment before you pick it up when you’re anxious to see if the phone survived.
Fortunately, the Galaxy Z Flip 7 was fine. The 4.1-inch cover screen didn’t have any cracks or scuffs. The 6.9-inch inner display was unharmed because the phone was shut. The only tell that it kissed the ground was a tiny scuff on the bottom of the phone near the microphones. Samsung’s claim that its new «Armour Flex Hinge» is built to withstand impact is indeed true.
In the early days of foldable phones, one of the biggest unknowns was their durability. It’s amazing that about six years later, the Galaxy Z Flip 7 can handle being dropped on concrete like it had landed on a velvet pillow. Now, I still wouldn’t take the Flip 7 (or any foldable phone) to the beach, as it can only withstand particles that are 1mm or larger. So going to a confetti factory would be fine, but a salt factory is a definite no-no.
The Galaxy Z Flip 7’s thin design
The star of Samsung’s Galaxy Unpacked event was the Galaxy Z Fold 7. At 8.9mm thick when closed, the Fold 7 is ridiculously thin. The Galaxy Z Flip 7 looks like it also went on Ozempic, but it’s 13.7mm thick when closed. That’s slim, but not Fold 7 slim. Why couldn’t the Flip 7 be super slim like the Fold 7? I just keep imagining a Galaxy Z Flip 8 with the same thinness as the Fold 7.
For some perspective, here’s how the Flip 7 compares to its clamshell kinfolk:
Galaxy Z Flip 7 thickness vs. other flip phones
Phone | Closed | Open |
---|---|---|
Samsung Galaxy Z Flip 7 | 13.7mm | 6.5mm |
Samsung Galaxy Z Flip 6 | 14.9mm | 6.9mm |
Motorola Razr Plus | 15.32mm | 7.09mm |
Motorola Razr Ultra | 15.69mm | 7.19mm |
Motorola Razr (2025) | 15.85mm | 7.25mm |
The Galaxy Z Flip 7’s big cover screen
The original Galaxy Z Flip had a tiny, 1.1-inch pill-shaped cover display. It was perfect for showing the time but pretty much useless for anything else. The defining feature on the Galaxy Z Flip 7 is its 4.1-inch cover display. The screen looks incredible. I was checking my notifications on the screen under direct sunlight and was able to read everything. One of the hang-ups I had reviewing the Galaxy Z Flip 6 was switching from the inner screen to the cover display outdoors. There would be times on sunny days where I could barely make out what was on the cover display, despite having no issues with the main screen.
Samsung has increased the maximum brightness of the Flip 7’s cover screen to 2,600 nits, which is the same as the inner display. Both screens now top out at 120Hz, too, which should make for a much more consistent experience by having system animations, gameplay and scrolling through a social feed look super smooth.
The 6.9-inch inner screen is big, but it doesn’t feel unwieldy when I use it. The Flip 6 had a 6.7-inch display, but that extra 0.2 inches on the Flip 7’s screen makes it feel much bigger, which my middle-aged eyes are grateful for.
In terms of functionality, the cover screen’s natural state is widgets. And some, like Spotify’s widget, are all I need in lieu of using full apps. But I want apps on the home screen, so I need to enable this functionality in the Labs section of Settings and download the MultiStar app. It takes a couple of minutes to set up, but I do wish the interface supported apps by default.
The Galaxy Z Flip 7’s cameras
The Flip 7 has three cameras: a 50-megapixel wide-angle, a 12-megapixel ultrawide and a 10-megapixel selfie camera (in the main 6.9-inch screen). The cameras are the same as those on the Flip 6 and Flip 7 FE. But the phones run on different processors, so differences or improvements in photos and videos (if any) will come from Samsung’s processing and machine learning.
Here are some of my favorite photos from the Galaxy Z Flip 7 so far:
Galaxy Z Flip 7 final thoughts for now
Samsung gave its foldable line a major overhaul. And while the Galaxy Z Fold 7 feels like an entirely different phone from previous Folds, the Galaxy Z Flip 7 seems like a nice refinement. I will say that I’ve had only two days with the phone. And as enamored as I am with the larger cover screen, I’m excited to see how the battery life measures up.
Samsung gave the Flip 7 a 4,300-mAh battery (compared with the Galaxy Z Flip 6’s 4,000-mAh battery), but I wonder if the increased capacity will be offset by the power needed for its Snapdragon 8 Elite chip and those larger, brighter displays.
I have a lot more testing to do. But as I work my way toward a full review, I’ll try not to drop the Flip 7 anymore.
Samsung Galaxy Z Flip 7 specs vs. Motorola Razr Ultra, Samsung Galaxy Z Flip 6
Samsung Galaxy Z Flip 7 | Motorola Razr Ultra (2025) | Samsung Galaxy Z Flip 6 | |
Cover display size, tech, resolution, refresh rate | 4.1-inch AMOLED, 948×1,048p, 120Hz refresh rate | 4-inch pOLED, 2,992×1,224p, up to 165Hz variable refresh rate | 3.4-inch AMOLED; 720×748 pixels; 60Hz refresh rate |
Internal display size, tech, resolution, refresh rate | 6.9-inch AMOLED, 2,520×1,080p, 1-120Hz refresh rate | 7-inch AMOLED; 1,272×1,080p, up to 165Hz variable refresh rate | 6.7-inch AMOLED; 2,640×1,080 pixels; 1-120Hz refresh rate |
Pixel density | Cover: 342ppi. Internal: 397ppi | Cover: 417 ppi. Internal: 464 ppi | Cover: 306 ppi. Internal: 425 ppi |
Dimensions (inches) | Open: 2.96×6.56×0.26 Closed: 2.96×3.37×0.26 | Open: 2.91×6.75×0.28 Closed: 2.91×3.47×0.62 | Open: 6.5 x 2.83 x 0.27 Closed: 3.35 x 2.83 x 0.59 |
Dimensions (millimeters) | Open: 75.2×166.7×6.5 Closed: 75.2×85.5×13.7 | Open: 73.99×171.48×7.19 Closed: 73.99×88.12×15.69 | Open: 165.1×71.9×6.9 Closed: 85.1×71.9×14.9 |
Weight (grams, ounces) | 188 g (6.63 oz) | 199 g (7 oz) | 187 g (6.6 oz) |
Mobile software | Android 16 | Android 15 | Android 14 |
Cameras | 50 megapixel (main), 12 megapixel (ultrawide) | 50 megapixel (wide), 50 megapixel (ultrawide) | 50 megapixel (wide), 12 megapixel (ultrawide) |
Internal screen camera | 10 megapixel | 50 megapixel | 10 megapixel |
Video capture | 4K at 60fps | 4K | TBD |
Processor | Samsung Exynos 2500 | Snapdragon 8 Elite | Snapdragon 8 Gen 3 |
RAM/storage | 12GB + 256GB, 12GB + 512GB | 16GB + 512GB, 1TB | 12GB + 256GB, 512GB |
Expandable storage | No | None | None |
Battery | 4,300 mAh | 4,700 mAh | 4,000 mAh |
Fingerprint sensor | Yes | Side | Side |
Connector | USB-C | USB-C | USB-C |
Headphone jack | None | None | None |
Special features | One UI 8, IP48 water resistance, 25-watt wired charging, Qi wireless charging, Wi-Fi 7, Bluetooth 5.4, Galaxy AI | IP48 rating, 68-watt wired charging, 30-watt wireless charging, 5-watt reverse charging, dual stereo speakers, Corning Gorilla Glass Ceramic cover display, 3,000 nits peak brightness on cover display, 4,500 nits peak brightness on main display, 5G. | IP48 rating, 25-watt wired charging, wireless charging + powershare, 3x optical zoom (up to 10x digital and 30x Space Zoom with AI Super Resolution tech) |
US price starts at | $1,100 | $1,300 | $1,100 |
Technologies
Google Fiber Partners With Nokia. Here’s What It Could Mean for Your Home Internet
Technologies
War for Westeros, Coming in 2026, Will Let Fans Make Their Own Game of Thrones Ending
The director of the upcoming strategy game chats about how players can forge a different path from the books and show.

For a moment in time, fantasy fans were split between whether Peter Jackson’s Lord of the Rings movies or HBO’s Game of Thrones prestige TV show was the best adaptation of a classic book series. But the Oliphaunt in the room is that the last seasons of the latter plummeted so far in quality that it soured opinions on the show as a whole, especially with its divisive ending. But an upcoming GoT video game adaptation due out in 2026 will give players a chance to set the record straight and make their own new ending to the saga of noble houses, loyalty, betrayal and dragons.
Game of Thrones: War for Westeros, from Australian developer and publisher PlaySide Studios, is a real-time strategy game for PC in which players take on their faction of choice and veer away from the storyline of the books and TV show. Back in June at Summer Game Fest, I descended the stairs below the media lounge into a dimly lit interview spot (the most fantasy dungeon-adjacent spot at the event) to chat with Ryan McMahon, the game’s director.
McMahon explained PlaySide’s vision for the game alongside his own deep affection for the Song of Ice and Fire books and Game of Thrones TV show. In the latter years of the show, he’d hold watch parties with other PlaySide developers to see the latest episodes the night they aired.
PlaySide’s history of RTS games, like its own property Age of Darkness: Final Stand, and work on Warcraft 3: Reforged and Civilization 7 VR, made the strategy genre seem appropriate for its adaptation of the franchise.
«Game of Thrones really felt like a natural fit for that because it’s a show about mass conquest and fighting for territory and leading these armies, as well as the political layers within it,» McMahon said. «There’s a lot of complexity to it that really can shine in a strategy genre.»
That includes representing the warring factions in Game of Thrones as different forces in War for Westeros, each with their own distinct units and strategies. The game will have four playable factions at launch: House Stark with all its minor houses representing the North of the continent of Westeros; House Lannister representing those in the southern half; House Targaryen with the forces she’s collected in the Free Cities, along with her dragons; and finally the Night King with his army of the dead and White Walkers.
While War for Westeros primarily references the Game of Thrones world built in the TV show, PlaySide used lore from the books to fill in the gaps, including among the minor houses and the forces of the Night King, McMahon explained. PlaySide didn’t consult directly with series creator George R.R. Martin, but the studio has consulted the author’s team through rights holder Warner Bros. during development when exploring new territory, McMahon said, «especially when it comes to the White Walkers.»
And while War for Westeros focuses on strategy gameplay over character building and world lore, there are still nods to the source material.
«We definitely are trying to sprinkle as many little Easter eggs and lore mentions where we can to really bring that flavor,» McMahon said. «If you’re a book reader, there will definitely be stuff for you.»
A clash of player-kings
PlaySide is designing War for Westeros’ four factions to be balanced but distinct. In the game, cavalry, siege engines, giants and dragons are among the units unique to each faction, though McMahon declined to elaborate further about how each force will differ from the other, saying PlaySide would share additional details when it was ready to reveal more gameplay.
But even the reveal trailer unveiled during SGF hints at the mechanics and asymmetric units fielded by each faction. The accompanying developer diary showed prealpha gameplay footage that includes columns of foot soldiers arranged to march into battle — some of which were completely incinerated by a massive dragon belching flames.
Though the armies will each have their different units, mechanics, heroes and play styles, PlaySide is striving to keep them balanced against each other — and most importantly, make each side interesting to play.
«We want to make dragons feel powerful, but we want to make sure that the Lannisters, the Starks and the White Walkers all have something that feels like a powerful equivalent that can potentially contest the dragons in some way,» McMahon said.
The developer diary also touches on the political aspect of War for Westeros, though this is less like the systems-heavy diplomacy of strategy games like Civilization 7 and more like the jockeying that happens whenever multiple players are gunning for the win in a tabletop game like Risk or Settlers of Catan. Each playthrough of War for Westeros only ends when one player sits the Iron Throne, so McMahon expects them to naturally form and break alliances at strategic moments — just like in Game of Thrones.
«If I know this person over here [controlling] House Stark is pushing in on the Lannisters, and I’m playing as the Targaryens, that could be my opportunity to push in if they’re ahead,» McMahon said.
Single-player mode will have its own specific layers of political interaction, he added, but the game design’s focus is on how players pit themselves against each other. There will be a game mode where players can set custom modifiers to vary their playthrough and set their own rules. The geography has its own conditions: In the developer diary, there’s footage of an overworld map of Westeros featuring famous locations like Winterfell and King’s Landing. Players won’t be fighting within the iconic castles of the show, but they will clash against enemy armies in handcrafted maps tailored to the various biomes of the continent.
A storm of strategy swords
PlaySide has leaned on its previous strategy experience, making its own RTS, Age of Darkness, and strategy games from other IPs to ensure War for Westeros has a satisfying core gameplay loop. With all that experience, the studio can incorporate layers of complexity while also making it approachable, McMahon said. Given Game of Thrones’ popularity, the game is probably going to be a lot of players’ first RTS (or first in a very long time).
As a game in development, things can always change before War for Westeros comes out in 2026, and McMahon couldn’t say a lot about the game. But I had to ask: What’s the faction McMahon himself likes playing most right now? While his favorite character from the books is Tyrion Lannister, and he really enjoys how the Targaryen hero Daenerys functions, and the faction’s dragons, his sympathies lie with the undead Night King and his White Walkers.
«I’m naturally a very aggressive player in video games, wanting to push forward, take territory, put a lot of pressure on my opponent,» McMahon said. «The White Walkers, as they stand right now, lean heavily into that type of play.»
Much of our conversation centered around the state of the game at launch, with the implication that more could be coming later, though that all depends on how the game is received. Still, McMahon emphasized that the team has a lot of ideas.
«Actually, there’s so much you can do with the world of the Song of Ice and Fire — outside of Westeros, within Westeros — that we can tap into,» McMahon said. «But right now, our focus is on the launch itself. And then, [if] things go well there, there’s a lot we’d love to do.»
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