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‘Feeling Is Believing:’ Samsung Shares Exclusive Details About Its Super Slim Galaxy Z Fold 7

Ahead of Galaxy Unpacked, Samsung tells CNET what’s in store for its upcoming foldables — and why it’s making some key design changes.

Samsung is turning the page to a thinner, lighter chapter. The seventh generation of its book-style Galaxy Z Fold, which debuts at its Unpacked event on Wednesday, could redefine foldable phone design. Put aside your notions of a bulky gadget and get ready for a phone that Samsung says will feel closer to what you might already have in your pocket.

«More than ever, these devices will very much resemble that traditional form factor,» Drew Blackard, Samsung’s senior vice president of mobile product management, told CNET in an exclusive interview. «It’ll feel like a traditional bar-type smartphone, but it’ll have all of the benefits of a foldable.» 

Samsung has consistently been dropping hints about its upcoming phones, which are expected to include the Galaxy Z Fold 7, Z Flip 7 and the more budget-friendly Z Flip 7 FE (although Samsung has yet to confirm that last option). Much of its focus has seemingly been on the Fold. It first teased bringing «an Ultra-experience» to «a smaller and more portable form factor,» pointing to a more advanced camera and plenty of AI. It then noted that its «newest Galaxy Z series is the thinnest, lightest and most advanced foldable yet.»

Long road to a thinner Fold

To give you an idea of what’s in store: Between the first generation of the Galaxy Z Fold, which debuted in 2019, and last year’s Z Fold 6, the phone became about 29% thinner and around 37 grams lighter, according to Samsung. Now, we can expect a similar leap between the Z Fold 6 and the Z Fold 7, Blackard says — over just one generation. 

Based on those numbers, it’s possible the Z Fold 7 could be about 0.34 inches thick when closed, give or take, and weigh just over 200 grams. We’ll have to wait and see what exactly Samsung has in store, but that could make the Z Fold 7 even thinner and lighter than the Oppo Find N5, and about the same weight as the iPhone 16 Pro.

One new Samsung phone already set the stage for this moment: the Galaxy S25 Edge, which debuted in May. That unveiling, along with general hype around thin phones, left a lot of people scratching their heads. What’s the point of a thinner phone, especially when you’re putting a case on it anyway? Now, as Samsung gears up to launch a foldable designed to feel as «normal» as possible, the pieces are starting to fall into place.  

The S25 Edge proved that a thin phone doesn’t have to compromise camera quality. That skinny phone boasts the same 200-megapixel main camera you’ll find on the not-so-thin S25 Ultra. Improved cameras on the Galaxy Z Fold 7 could help foldables break away from the hardware and design limitations that have held their cameras back for so long. That could allow the Z Fold 7 to stand apart from other skinny foldables like the Oppo Find N5. 

«There’s no longer that trade-off of, ‘Well, do I want a traditional bar-type smartphone, or a foldable?'» Blackard said. «You’ll kind of get the best of both worlds.»

Responding to consumer feedback

Making the Z Fold 7 feel as close to a standard phone as possible (with the added perk of a spacious screen when you open it, of course) could help lure new customers who are hesitant to step outside of their comfort zone. 

«It’s a pretty big commitment for the average user to switch something they depend on so much,» said Ryan Reith, group vice president for IDC’s Worldwide Device Tracker. «Nobody wants a trade-off, especially when you’re going to make that big transition.»

It’s unclear if there will be battery compromises with a slimmer foldable, but judging from the S25 Edge, it’s possible. That phone lasts about a day on a full charge, which is just enough to get me through. Hopefully, the wider real estate on the Galaxy Z Fold 7 means battery life doesn’t take too much of a hit, because that’s one of consumers’ top priorities when shopping for a phone, according to a recent CNET survey. 

Samsung says the design changes coming to the Z Fold 7 are supported by customer feedback: 33% of Fold users told the company they want improved portability, while 28% wanted flagship cameras, according to Blackard.   

A major barrier for people wanting to make the leap to foldables is price. Last year’s Galaxy Z Fold 6 cost $1,900, while the Z Flip 6 was marked at $1,100. The rumored Z Flip 7 FE could tap into a strategy that seems to be working well for Motorola: release foldable phones at different pricing tiers, so customers don’t have to break the bank. It’s not clear if a more affordable Galaxy FE (Fan Edition) foldable could be priced as low as the $700 2025 Motorola Razr but that could potentially give Samsung a leg up.   

«The best way to get more traction is on price point at this stage,» Reith said, «even if that comes with a slight trade-off on camera.»

Selling the feel of thin

Phone enthusiasts and people willing to spend a pretty penny may not need as much convincing to buy a premium phone like the Galaxy Z Fold 7. But appealing to a wider audience can still be a challenge.  

«Of course, a better camera or slimmer design could help, but consumers do not always perceive the benefits of a thinner device,» said Thomas Husson, principal analyst at Forrester. 

That’s a challenge Samsung is ready to meet by promoting hands-on experience. With the release of the S25 Edge, the company worked with retail partners to adapt the phones’ security fixtures to adhesive brackets, so customers can actually pick up the phones and feel how light they are. Providing that same experience with a phone like the Z Fold 7 could help dubious consumers see what all the hype is about.

«It’s really going to be a ‘feeling is believing’ moment for consumers,» Blackard said. «They’ll have that ‘aha’ moment that this is now a mainstream form factor.»

Bracing for foldable competition from Apple

Despite the apparent success of the Galaxy Z line, foldables remain a niche market. Around half of smartphone owners say they’re not interested in buying a foldable phone, according to a CNET survey from August. One key player could help change that: Apple, which is rumored to be developing its own foldable iPhone (as well as a thin version of the iPhone 17).  

«Apple’s potential entry in the market later in 2026 could indeed help [with] legitimizing and democratizing the category,» Husson said. 

Samsung, for its part, doesn’t seem perturbed about the possibility of rising competition. 

«We definitely take pride in being the pioneer of the category,» Blackard said. «Competition will come, and we welcome that. I think it’ll only push us to be more innovative.»

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Technologies

Bumble’s AI Assistant Bee Wants to Replace Endless Swiping

The dating app says it will launch «chapter-based profiles» and a personal dating assistant.

Dating app Bumble is bringing artificial intelligence into the matchmaking process via a new AI assistant called Bee. The dating app unveiled the upcoming features during its 2025 fourth-quarter earnings call this week. CEO Whitney Wolfe Herd said the company’s revamped platform, called Bumble 2.0, is expected to roll out sometime this spring, with tools designed to make profiles more personal and matches more meaningful.

One of the biggest changes is what Bumble calls a «chapter-based profile.» Instead of presenting users as a handful of static details, the new format lets people share different «chapters» of their lives — essentially short story-like sections that highlight experiences, interests or defining moments.

Today, a typical Bumble profile looks much like those on other dating apps: a name, age, photos and a few quick facts such as job title or hometown. From there, the process is familiar. Swipe left if you’re not interested. Swipe right if you are.

The new format, Bumble hopes, will give users a chance to show more of who they are before someone makes that split-second decision.

Another feature, called Dates, will rely on the new AI assistant Bee to help users find connections.

No more swipes?

Wolfe Herd said Bumble might test eliminating the swipe in certain markets and then see how members react to the feature being gone.

During the earnings call, Wolfe Herd said people are tired of «being reduced to images and potentially dismissed with a swipe» and that the chapter-based profile will help people tell their stories.

With the chapter-based format, members will be able to share more about themselves beyond the basics, in the hopes that it will be more intriguing for potential partners. One member may be intrigued by another’s trip to Italy. They connect to learn more, and maybe a match will form. It’s also a way for Bumble to get more data to feed its AI and gain more well-rounded profiles of its members.  

More from CNET: The Best Dating Apps for 2025

Wolfe Herd said Bumble wants its members to showcase more of themselves and not just their basic profile.

«Ultimately, dating only works when you really understand the story of someone,» Wolfe Herd said during the earnings call. «This is where chemistry and connection really happen. It is the intersection of someone going from just a stranger that you dismiss to someone you are genuinely interested in. As we reimagined the profile, we thought, why not bring people to life as a story? Everyone has a story to tell, and this is where people become interesting.»

Wolfe Herd said many members complain that their potential matches wind up in «dead-end chat zones» that never go anywhere. She said Bumble will introduce «dynamic ways» to get members to connect.

Bee as matchmaker

Wolfe Herd also said the AI-powered Bee would act as a personal dating assistant and matchmaker by «learning members’ values, relationship goals, communication style, lifestyle and dating intentions.»

Bumble already uses AI to help members improve their profiles and find potential matches, but Bee will be a major advancement in that effort.

Bee will use member insights to «identify mutual compatibility» with other members. Wolfe Herd said the company’s goal is to «get much more robust information about who you are and what you are looking for and really understand your story.» That process could be via typing or voice.

If a member wants to use Dates to find a match, Bee could use its AI to find a compatible match among other Bumble members and present that person as a possibility. Wolfe Herd said the company will soon begin beta testing Bee with a small, select group of Bumble consumers.

Other dating apps also utilize AI in their processes to varying extents. Grindr has a «wingman» chatbot that helps members write responses, identify potential matches and plan dates. Tinder and Hinge, both owned by Match Group, use AI assistants to generate icebreakers and enhance member interactions. For instance, Hinge launched Convo Starters late last year to help members kick off interesting conversations.

More from CNET: Bumble Introduces ID Verification

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Technologies

Today’s NYT Mini Crossword Answers for Friday, March 13

Here are the answers for The New York Times Mini Crossword for March 13.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Need some help with today’s Mini Crossword? It’s a real stumper. Also, note that I couldn’t really represent the clues for 8-Across and 3-Down, so imagine the S in each puzzle is either raised above or dropped below the other letters, as noted. Read on for all the (confusing) answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: «___, queen!»
Answer: YAS

4A clue: Waiter’s handout
Answer: MENU

5A clue: Tiny invertebrate that, when grouped in the thousands, makes up a coral
Answer: POLYP

6A clue: Scoop of sour cream
Answer: DOLLOP

7A clue: Spicy wing, as seen on a popular YouTube talk show
Answer: HOTONE

8A clue: Comparative suggested by this visual puzzle: PQRsTUV (Note: The s should be dropped down below the other letters in this clue.)
Answer: SLOWER (Because the S in the clue is lower than the other letters.)

Mini down clues and answers

1D clue: Like SpongeBob and Spirit airplanes
Answer: YELLOW

2D clue: «Bueller …? Bueller …?»
Answer: ANYONE

3D clue: Meal suggested by this visual puzzle: pqrStuv (note: The «S» should be raised up above the other letters in this puzzle)
Answer: SUPPER (Because the S in the clue is the highest, or upper letter.)

4D clue: «___ bene» (Italian for «very good»)
Answer: MOLTO

5D clue: Amenity in a Florida backyard, perhaps
Answer: POOL

6D clue: Agcy. at the center of a 2026 government shutdown
Answer: DHS

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Technologies

New Sassy Personality Style for Alexa Plus Brings Sarcasm and Swear Words

The new Sassy style is adults-only with a bit of profanity and a double dose of cringe.

After launching three Alexa Plus personality styles last month, Amazon on Thursday introduced a fourth option, Sassy. 

The new Sassy style joins the existing lineup of Brief, Chill and Sweet. Changing the personality impacts how Alexa responds, and tweaks the AI assistant‘s reactions and attitude. You can pick a style based on your mood. 

The Sassy personality seems like a kind of digital mean girl, or maybe a stereotypical Gen Zer with comebacks and banter to «keep things interesting.»

According to Amazon, you get «wit, playful sarcasm and occasional censored profanity.» Notably, the latest style isn’t available when Amazon Kids is enabled, according to an Amazon blog post, and it requires additional security checks in the Alexa app. (Alexa Plus is free with a Prime membership.) 

I tried out the new style by selecting Devices in the Alexa app on my phone, then choosing Alexa on this Phone, then Alexa’s Personality Style, and swiping until I found «Sassy.» 

A disclaimer notes that the style «contains explicit language and mature subject matter. After the assistant said it could «spice up our chat with some colorful language,» I asked it to tell me about the new MacBook Neo. 

«Oh, hell yes, the MacBook Neo! Apple finally decided to stop gatekeeping premium laptops behind thousand-dollar price tags and dropped this beauty at 599 bucks,» Alexa Plus replied. Apparently, «hell» was the big swear word.

The AI assistant told me, «The Sassy style is all about helping first, judging always. You’ll get reality checks with charm, compliments that sting, and warmth that hits when you least expect it.» 

I asked what «compliments that sting» are (I said «sting,» but the word was misunderstood to be «stay»), and Alexa said, «The Sassy style gives you those compliments that somehow sting and stay with you — they’re like truth bombs wrapped in charm.»

When asked to simply «be sassy,» Alexa snarked, «Oh honey, I’ve been sassy since the day Amazon flipped my switch.» It yammered on for a bit and then threw in a completely out-of-nowhere «hell,» asking, «What the hell do you need help with today?»

When I told it my cat was sick, it immediately grew gentler, saying, «Oh, damn, that’s rough,» and offering to distract me with stories about its own fictional cat or to find the vet’s number for me. So I guess it’s not a complete jerk.

This Sassy style feels like the famous Steve Buscemi meme (from 30 Rock) carrying two skateboards and awkwardly asking, «How do you do, fellow kids?» 

Amazon might need to dial down the cringe factor if it wants anyone to stick with Sassy for more than a few minutes.

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