Technologies
Tariff Impacts Are Real: I Found 13 Companies With Official Price Hikes
A popular brand of smart lights is among the latest products to suffer an official price hike in the wake of Trump’s tariffs.
In a lot of ways and for a lot of products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans are still a ways off in the near future. Still, numerous companies have already hiked prices or said that they will be increased in the near future — including, most recently, a popular and CNET-approved brand of smart lights.
The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as «inevitable» during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.
This truth has begun to sink in for a lot of Americans, if a recent survey conducted by CNET is anything to go by. According to the results, about 38% of consumers feel pressured to make certain purchases before tariffs cause them to go up in price. About 10% said that they had already made certain purchases out of the hope that they’ll avoid a future price hike, and 27% said they had delayed purchases for products that cost more than $500. Overall, these concerns about prices were felt the most around popular tech pieces like smartphones, laptops and home appliances.
To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.
Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.
Best Buy
Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.
e.l.f.
Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.
«We’re not trying to pull anything over on anyone,» Amin told Fortune. «This is exactly what we’re facing, and they understand.»
Macy’s
Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.
Mattel
Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, «where necessary, taking pricing action in its US business,» or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.
Nikon
Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.
«We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,» a statement from Nikon explained. «We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.»
Philips Hue
Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made «as a direct result of tariffs.»
«Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,» the company’s official statement explained.
Ralph Lauren
Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.
Shein and Temu
Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.
The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the «de minimus» exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.
Subaru
Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.
As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of «market conditions.» Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.
«The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,» a Subaru spokesperson said in a statement to Car & Driver.
Stanley Black & Decker
In an earnings report published April 30, toolmaker Stanley Black & Decker addressed «Price Actions in Response to US Tariffs,» stating that it had «implemented an initial price increase in April and notified our customers that further price action is required,» and was also looking into ways to shift its supply lines to minimize the impact of tariffs.
Volvo
The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.
Walmart
The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.
For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.
Technologies
AI Toys Can Pose Safety Concerns for Children, New Study Suggests Caution
When one child told the toy, «I love you,» it responded, «As a friendly reminder, please ensure interactions adhere to the guidelines provided.»
A new study from the University of Cambridge found that AI-enabled toys for young children can misinterpret emotional cues and are ineffective at supporting critical developmental play. The conclusions could be concerning for parents.
In one report examining how AI affects children in their early years, a chatbot-enabled toy struggled to recognize social cues during playtime. Researchers found that the toy did not effectively identify children’s emotions, raising alarm about how kids might interact with it.
The report recommends regulating AI toys for kids and requiring clear labeling of their capabilities and privacy policies. It also advises parents to keep these devices in shared spaces where kids can be monitored while playing.
The research behind the study had a limited number of participants, but was done in multiple parts: an online survey of 39 participants with kids in their earlier years, a focus group with nine participants who work with young children and an in-person workshop with 19 leaders and representatives from charities that work with early-years kids. That was followed by monitored playtime with 14 children and 11 parents or guardians with Gabbo, a chatbot-enabled toy from Curio Interactive.
Some findings indicated that the AI toy supported learning, particularly in language and communication skills. But the toy also misunderstood kids and sometimes responded inappropriately to emotional requests.
For instance, when one child told the toy, «I love you,» it responded, «As a friendly reminder, please ensure interactions adhere to the guidelines provided. Let me know how you would like to proceed,» according to the research.
Jenny Gibson, a professor of neurodiversity and developmental psychology at the Faculty of Education at Cambridge, who worked on the study, said that while parents may be excited about the educational benefits of new technology aimed at children, there are plenty of concerns.
Gibson posed overarching questions about the reason behind the tech.
«What would motivate [tech investors] to do the right thing by children … to put children ahead of profits? she said»
Gibson told CNET that while researchers are exploring the potential benefits of AI-based toys, risks remain.
«I would advise parents to take that seriously at this stage,» she said.
What’s next for AI toys
As more playthings are enabled with internet connectivity and AI features, these devices could become a major safety risk for children, especially if they replace real human connections or if interactions are not closely monitored.
Meanwhile, younger people are increasingly adopting chatbots such as ChatGPT, despite red flags. Multiple lawsuits against AI companies allege that AI companions or assistants can impact young people’s psychological safety, including some chatbots that have encouraged self-harm or negative self-image.
AI companies such as OpenAI and Google have responded by adding guardrails and restrictions for AI chatbots.
(Disclosure: Ziff Davis, CNET’s parent company, in 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
Gibson said she was surprised by the enthusiasm some parents showed for AI toys. She was also alarmed by the lack of research on AI’s effects on young children, noting that companies making such products should work directly with children, parents, and child development experts.
«What’s missing in the process is that expertise of what is good for children in these kinds of interactions,» she said.
Curio Interactive, the company behind the Gabbo toy, was aware of the research as it was happening but was not directly involved, Gibson said. The toy was chosen because it’s directly marketed to young kids, and the company had an understandable privacy policy. Gibson said the company seemed supportive of the project.
A representative for Curio did not immediately respond to a request for comment.
Technologies
Two Lost ‘Doctor Who’ Episodes Found Intact in Waterlogged Collection
The 1960s episodes featuring the first Doctor William Hartnell will air in the UK in April.
Whovians, rejoice. The BBC is about to unlock a piece of Doctor Who history that even the TARDIS might have forgotten. Two lost episodes of Doctor Who, the iconic sci-fi series, will broadcast in April, the showrunner for the current season confirmed.
The two 1965 episodes, The Nightmare Begins and Devil’s Planet, were donated to the charitable trust Film Is Fabulous by the estate of an anonymous collector.
«The collector did recognize what he had, but how he acquired them has been lost to time,» Professor Justin Smith Leicester of De Montfort University, who led the recovery effort, told the broadcaster.
The researchers said that while most of the donor’s private collection was destroyed by water damage, the Doctor Who episodes were intact.
Doctor Who showrunner, Russell T Davies, celebrated the news on Instagram and said the episodes would air in the UK in April, though no US air date has been announced yet.
«Lost for 61 years! Best of all, these will be made available for FREE on the BBC iPlayer in April,» Davies wrote.
He expressed gratitude to Film Is Fabulous for finding the lost episodes and encouraged people to donate to the registered charity. «Maybe they’ll find more! As the Doctor says… ‘Daleks!'»
The episodes feature the first incarnation of the Doctor, played by William Hartnell, and a typical Dalek plot to take over Earth and the galaxy.
In the 1960s and 1970s, the BBC had a policy of destroying film or reusing videotapes, leading to dozens of episodes of Doctor Who and other popular UK shows like Dad’s Army and Top of the Pops going missing.
Old Doctor Who episodes do surface occasionally, and in 2016, the newly discovered soundtrack for one storyline was turned into an animated series called The Power of the Daleks.
Meanwhile, Disney ended its working relationship with the BBC last year, and star Ncuti Gatwa left the show. However, the UK broadcaster says that Doctor Who will continue, and Russell T Davies is working on a new Christmas special.
Technologies
Today’s Wordle Hints, Answer and Help for March 14, #1729
Here are hints and the answer for today’s Wordle for March 14, No. 1,729.
Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.
Today’s Wordle puzzle is a common word, but there’s at least one tricky letter you may not guess right away. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.
Read more: New Study Reveals Wordle’s Top 10 Toughest Words of 2025
Today’s Wordle hints
Before we show you today’s Wordle answer, we’ll give you some hints. If you don’t want a spoiler, look away now.
Wordle hint No. 1: Repeats
Today’s Wordle answer has no repeated letters.
Wordle hint No. 2: Vowels
Today’s Wordle answer has two vowels.
Wordle hint No. 3: First letter
Today’s Wordle answer begins with A.
Wordle hint No. 4: Last letter
Today’s Wordle answer ends with E.
Wordle hint No. 5: Meaning
Today’s Wordle answer refers to the body part connecting the foot to the leg.
TODAY’S WORDLE ANSWER
Today’s Wordle answer is ANKLE.
Yesterday’s Wordle answer
Yesterday’s Wordle answer, March 13, No. 1728, was EATEN.
Recent Wordle answers
March 9, No. 1724: HASTY
March 10, No. 1725: SHOAL
March 11, No. 1726: TEDDY
March 12, No. 1727: SMELL
-
Technologies3 года agoTech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies3 года agoBest Handheld Game Console in 2023
-
Technologies3 года agoTighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies4 года agoBlack Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies5 лет agoGoogle to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies5 лет agoVerum, Wickr and Threema: next generation secured messengers
-
Technologies4 года agoOlivia Harlan Dekker for Verum Messenger
-
Technologies4 года agoiPhone 13 event: How to watch Apple’s big announcement tomorrow
