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Prime Day 2025: Early Deals Have Already Started, but Could Tariffs Cut Into the Savings?

Amazon’s big annual sale for Prime members is July 8-11, but price hikes on imported goods could hit during the event. Where to look for deals now.

Amazon Prime Day, the mega retailer’s summer shopping event, is set for July 8-11 this year — doubling in size from two to four days. Exclusive to Prime members, it offers some of the best Amazon deals of the year, but looming price hikes due to tariffs could impact how much of a savings shoppers can expect. 

Amazon launched Prime Day back in 2015, and savvy shoppers have eagerly anticipated this annual event ever since. But this year, the event could overlap with the resumption of President Donald Trump’s «reciprocal tariffs.» He announced the tariffs in April, quickly putting them on a 90-day pause. But the expiration date is July 9 — right in the middle of the Prime Day sales event.

Countries could face double-digit tariff hikes if they don’t reach an agreement by the deadline. Companies would likely pass through additional costs associated with tariffs to consumers — meaning we could pay more for everything, including electronics. 

Most imported products for Prime Day will likely already be in the US and shouldn’t be subject to newly imposed tariffs, but there could be exceptions, according to Timothy Meyer, Richard Allen/Cravath distinguished professor in international business law, Duke University School of Law. 

«If for some reason the goods have not already been imported, then they could be affected by any tariffs,» he said. «Sellers could not pass on the price of the tariffs after the consumer has purchased the goods, but it is possible that sellers might raise their prices during the sale.»  

Our CNET Deals team will track all the best deals throughout the event so you can score the lowest prices. This will help you navigate the sale and stay ahead of any tariff-based price rises. 

Read more: Don’t Wait: Score an Instant $200 Amazon Gift Card Ahead of Prime Day With This Card

How could tariffs affect Prime Day deals?

Prices on everything, including appliances, are expected to rise as a result of Trump’s sweeping tariffs, which he originally announced on April 2. He quickly followed with a 90-day pause for most of the tariffs, leaving a 10% baseline tariff for goods imported from most countries. Trump recently announced a trade deal with China that put a total tariff of 55% in place — although 25% of that was put in place during his first term.

The administration has since said that it’s in the process of making deals with many countries to ease tariffs, but the deadline is quickly approaching and could impact some products during the Prime Day shopping event. If retailers pass along the full cost of the tariffs, it could mean we’ll be paying a lot more for products manufactured in other countries. 

After launching the original Prime Day in 2015, the retailer has expanded the number of its sales events, including a Big Spring Sale in March and Prime Big Deal Days in October. Last year’s Prime Day sale took place July 16-17.      

Technologies

Today’s NYT Mini Crossword Answers for Saturday, June 28

Here are the answers for The New York Times Mini Crossword for June 28.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Need some help with today’s Mini Crossword? It’s Saturday, so it’s extra-long, and might take you a while. Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue:  Detachable parts of a dress form
Answer: ARMS

5A clue: Catering container containing caffeine
Answer: TEARUN

8A clue: Climbing structure offered in pet stores
Answer: CATTREE

9A clue: Gets into town
Answer: ARRIVES

10A clue: Frédéric Chopin or Ray Charles, notably
Answer: PIANIST

11A clue: They don’t hold water
Answer: SIEVES

12A clue: ___-jerk reaction
Answer: KNEE

Mini down clues and answers

1D clue: With some chance of failure
Answer: ATARISK

2D clue: Prepare for a new job, maybe
Answer: RETRAIN

3D clue: Midday Broadway showing
Answer: MATINEE

4D clue: Goal of a noted reality show set on an island
Answer: SURVIVE

6D clue: Witherspoon who portrayed June Carter in «Walk the Line»
Answer: REESE

7D clue: Lodgings for larks
Answer: NESTS

8D clue: Souvenir from a baseball game
Answer: CAP

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Technologies

Facing Billions in DMA Fines, Apple Lets EU iPhone Users Install Apps Outside the App Store

A last-minute rule change lets European iPhone owners download apps from rival stores and developer websites, while introducing new fees that Apple hopes will satisfy regulators in Brussels.

In a scramble to sidestep penalties that could soar into the billions, and with Brussels regulators watching closely, Apple has agreed to let Europeans download iPhone apps from outside its own App Store.

With just hours left before an EU compliance deadline, the company said residents of the 27-nation bloc will soon be able to grab apps from rival marketplaces or straight off a developer’s website. The change rolls out later this year with iOS 18.6 and iPadOS 18.6, and also lets users set a different browser engine and choose a third-party wallet at checkout.

For everyday EU iPhone owners, that means the download button could pop up in more places than just Apple’s storefront. After you select the new setting, iOS shows a one-time permission sheet confirming you’re leaving Apple’s marketplace. The app then passes a quick notarization scan meant to weed out malware. Apple notes that off-store downloads work only inside the EU, and disappear if you stay outside the bloc for more than 30 days.

Cost to developers

Developers do gain fresh distribution freedom, but there’s a price tag. A new two-tier Store Services fee asks for 5% of outside sales in exchange for basic services like app reviews and support in what’s called Tier 1, or 13% for the full bundle of perks, including automatic updates and App Store promotions in Tier 2.

Apple will take a 5% «Core Technology Commission» on any purchase made outside its own payment system. That new cut will phase out the current €0.50-per-download fee and become the sole charge across the EU when a unified pricing model arrives on Jan. 1, 2026.

Apple insists «more than 99%» of devs will pay the same or less under the revamped math.

Why now? 

In April, the European Commission fined Apple €500 million ($585 million) for blocking developers from steering users to cheaper payment options, and warned that daily penalties of up to 5% of global revenue could follow if it failed to comply. 

Throughout the back-and-forth, Apple has accused the commission of «moving the goalposts» on what counts as compliance, with a spokesperson saying the company has invested «hundreds of thousands of hours» to meet the EU’s evolving demands.

Epic Games CEO Tim Sweeney blasted the 5% tier as a «malicious compliance scheme» that «makes a mockery of fair competition.»

If regulators decide Apple still hasn’t gone far enough, the iPhone maker could face steeper sanctions, or even be forced to separate its App Store business.

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Technologies

Today’s Wordle Hints, Answer and Help for June 27, #1469

Here are hints — and the answer — for today’s Wordle No. 1,469 for June 27. Some players need a new starter word now.

Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.


Today’s Wordle puzzle isn’t too tough, but somehow, it has a starting letter I never seem to guess. Some posters on Reddit say it was one of their starter words, so now they’re in the market for a new way to begin the game. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.

Today’s Wordle hints

Before we show you today’s Wordle answer, we’ll give you some hints. If you don’t want a spoiler, look away now.

Wordle hint No. 1: Repeats

Today’s Wordle answer has no repeated letters.

Wordle hint No. 2: Vowels

There are two vowels in today’s Wordle answer.

Wordle hint No. 3: First letter

Today’s Wordle answer begins with P.

Wordle hint No. 4: Placement

The two vowels are next to each other.

Wordle hint No. 5: Meaning

Today’s Wordle answer can refer to something that is not decorated and is simple.

TODAY’S WORDLE ANSWER

Today’s Wordle answer is PLAIN.

Yesterday’s Wordle answer

Yesterday’s Wordle answer, June 26,  No. 1468 was OFFER.

Recent Wordle answers

June 22, No. 1464: THRUM

June 23, No. 1465: ODDLY

June 24, No. 1466: ELITE

June 25, No. 1467: COMFY

Will Wordle run out of words?

When Wordle began, creator Josh Wardle used a list of five-letter words he’d shared with his partner, picking only the words they recognized. While that’s more than 2,000 words, more than half of them have already been used.

Wordle editor Tracy Bennett admitted that the game will eventually have to come to grips with the fact that the word list is not eternal.

«One possibility is that we could recycle old words at some point, like when we get close to the end,» Bennett told a Wordle player on TikTok.

She also said the editors might throw all the words back in and reuse them, or allow plurals, or past tense, something that’s not done now.

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