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Amazon Prime Day Swells to a 4-Day Event, With Tariffs Still Looming Large

Against a backdrop of potential price hikes on imported goods, the dates are now confirmed for Amazon’s big annual sales event for Prime members.

Amazon Prime Day is getting even bigger this year. Amazon announced its summer shopping event will take place July 8-11 — ballooning from two to four days. The mega retailer’s sale, exclusive to Prime members, offers some of the best Amazon deals of the year. 

And while the sale days promise bargains and special offers, looming price hikes due to tariffs could impact how much of a savings shoppers can expect. Amazon launched Prime Day back in 2015, and savvy shoppers have eagerly anticipated this annual event ever since. The wait it almost over. 

Our CNET Deals team will be tracking all the best deals throughout the event so you can score the lowest prices, helping you navigate the sale and get ahead of any tariff-based price rises. 

How could tariffs affect Prime Day deals?

Prices on everything, including electronics, are expected to rise as a result of Trump’s sweeping tariffs, which he originally announced on April 2. He quickly followed with a 90-day pause for most of the tariffs, leaving a 10% baseline tariff for goods imported from most countries. Trump recently announced a trade deal with China that put a total tariff of 55% in place — although 25% of that was put in place during his first term.

The administration has since said that it’s in the process of making deals with many countries to ease tariffs, but the original pause on tariffs is set to expire July 9 — right in the middle of the Prime Day shopping event. Import taxes could see double-digit increases if countries are unable to reach an agreement.

If retailers pass along the full cost of the tariffs, it could mean we’ll be paying a lot more for products manufactured in other countries. 

After launching the original Prime Day in 2015, the retailer has expanded the number of its sales events, including a Big Spring Sale in March and Prime Big Deal Days in October. Last year’s Prime Day sale took place July 16-17.      

Technologies

RFK Jr. Announces All Americans Need Health Tracking Devices: Here Are the Pros and Cons

The US Health Secretary plans a huge campaign to encourage health wearables: CNET knows exactly the kind of devices he’s talking about, and why accuracy may be a problem.

Many Americans already track health statistics like heart rate and sleep cycles on app-connected accessories. Now the federal government wants to jump in. On June 24, Health Secretary Robert F. Kennedy Jr. announced «one of the largest HHS campaigns in history» to encourage the use of wearables to track health conditions, a trend CNET has recently covered.

Kennedy is referring to the many different bands, watches and even clothes that use technology to track human vital signs. CNET’s reviewers have spent years testing devices like these, seeing how rings monitor health signs, straps track your heart health and the right devices lead to better sleep.

The latest version of the Apple Watch, for example, has sensors designed to detect heart rate, heart rhythm issues, falls, sleep health, sleep apnea, temperature, breathing rate and more. The newest Oura Ring can track sleep patterns, menstrual cycles, temperature, heart rate and other health details.

«We think that wearables are a key to the MAHA agenda, Making America Healthy Again ,» Kennedy told the Subcommittee on Health during its budget meeting. «My vision is that every American is wearing a wearable within four years … they can see what food is doing to their glucose levels, their heart rates and a number of other metrics as they eat it.» 

Kennedy also tweeted that «wearables put the power of health back in the hands of the American people.» 

«Wearables,» however, is a broad term encompassing everything from fitness devices that count steps to sleep trackers you wear at night. And consumer devices can’t easily replace monitoring solutions offered by medical professionals. 

For example, CNET has covered research indicating that even the best-in-class Apple Watch struggles with accuracy from metrics like steps to heart rate. Another study from California State Polytechnic University has shown that fitness-related Fitbit trackers show high inaccuracies as well. In fact, that research was used in a related Fitbit lawsuit.

Speaking of glucose monitors, Kennedy isn’t the only White House official with an interest in such health sensors. The administration’s nominee for surgeon general, Dr. Casey Means, co-founded glucose-monitoring company Levels and sells a monitoring app as well as other wellness products.

Finally, CNET wellness experts remind everyone that wearables aren’t always a good fit. Those suffering from eating disorders or body image issues should always talk to an expert before using wearables, as they can exacerbate certain issues or lead to a unhelpful outlook. 

The US Department of Health and Human Services did not immediately respond to a request for comment.

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Technologies

What’s Included in Xbox Game Pass? Here’s Everything You Need to Know

Check out the pros and cons of each Game Pass tier, and how much each costs.

Editors’ Note: Xbox Game Pass Ultimate offers a slew of benefits, including a massive game library, diverse device support and both PC and console games. Nifty features like the ability to play on smart TVs, phones, tablets and PCs — not just consoles — make this a convenient gaming subscription service for a wide range of people. Xbox Game Pass Ultimate costs less than the price of a new game each month, yet gives access to hundreds of titles, which is why it earned a CNET Editors’ Choice Award. The original article follows.

New AAA video games used to cost $50 apiece, but it’s not unusual to see a similar game cost $70 now. That price might make you pause before you buy the game, but with an Xbox Game Pass subscription, you could play a brand-new game, and others, for a fraction of the price.

Microsoft launched Game Pass in 2017, and since then, the gaming service has grown to be one of the best values for gamers. All Game Pass plans offer member discounts for non-Game Pass titles and other perks, but figuring out which plan is right for you can be difficult.

That choice can be especially tough after Microsoft removed its Game Pass Console plan and replaced it with Game Pass Standard. The company also increased the price of Game Pass Ultimate from $17 to $20 a month.

I’ve covered the service in the past, including future releases and whether Game Pass Ultimate will save you money compared with buying single games. And with all the new titles Microsoft announced would be joining the service as Day 1 releases, like the upcoming Doom: The Dark Ages, you might be wondering what the difference is between different Game Pass plans.

Here’s what you need to know about the Game Pass plans so you can decide which one is right for your needs.

Xbox Game Pass tiers

Game Pass Core Game Pass PC Game Pass Standard Game Pass Ultimate
Day 1 releases No Yes No Yes
PC games No Yes No Yes
Online multiplayer Yes Yes Yes Yes
EA Play No Yes No Yes
Cloud Gaming No Yes (select games via GeForce Now Ultimate) No Yes (via Xbox Cloud Gaming and select games via GeForce Now Ultimate)
Monthly price $10 $12 $15 $20

For more on Xbox, here’s what was announced at Gamescom, some titles available on Game Pass Ultimate right now and everything to know about that gaming service.

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Xbox Game Pass Ultimate Review: The Best Content Deal in Gaming

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